{"id":398719,"date":"2022-06-30T07:30:58","date_gmt":"2022-06-30T14:30:58","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=398719"},"modified":"2022-12-21T15:15:07","modified_gmt":"2022-12-21T15:15:07","slug":"nps-score","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/nps-score\/","title":{"rendered":"NPS puan\u0131: Eksiksiz rehberiniz"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Yeni m\u00fc\u015fterilere ula\u015fmak veya yeni yetenekleri i\u015fe almak i\u00e7in stratejiler olu\u015ftururken, mevcut m\u00fc\u015fterilerinizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n \u015firketinizden ne kadar memnun olduklar\u0131n\u0131 ve markan\u0131z\u0131 emsallerine ne kadar tavsiye ettiklerini anlaman\u0131z gerekir.&nbsp;Bu veri par\u00e7as\u0131na Net Promoter Score (NPS) denir.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Puan, \u00f6znelli\u011fi nedeniyle \u00f6l\u00e7\u00fclmesi zor bir geri bildirim gibi g\u00f6r\u00fcnebilir, ancak do\u011fru t\u00fcrde&nbsp;<a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Destek\u00e7i Puan\u0131 anket sorular\u0131n\u0131<\/a>&nbsp;ekledi\u011finizde kolayd\u0131r .&nbsp;&nbsp;<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bu makale, i\u015fletmenizi, kurulu\u015funuzu veya \u00e7al\u0131\u015fan i\u015fe alma ve elde tutma stratejilerinizi optimize etmek i\u00e7in NPS puan\u0131n\u0131z\u0131 art\u0131rmaya y\u00f6nelik eksiksiz bir k\u0131lavuz sa\u011flar.&nbsp;Bu k\u0131lavuz, bir NPS&#8217;nin ne oldu\u011funu a\u00e7\u0131k\u00e7a tan\u0131mlar, herhangi bir kurulu\u015f i\u00e7in neden \u00f6nemli oldu\u011funu a\u00e7\u0131klar, \u00e7e\u015fitli ba\u011flamlarda NPS \u00f6rnekleri sunar ve bir sonraki eylem plan\u0131n\u0131z\u0131 y\u00f6nlendirmeye yard\u0131mc\u0131 olacak anket t\u00fcr\u00fcn\u00fc nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6sterir.<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">NPS puan\u0131 nedir?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">NPS, yan\u0131tlayanlar\u0131n memnuniyet d\u00fczeyini bildiren ve markan\u0131z\u0131, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya \u015firketinizi (veya ba\u015fka herhangi bir de\u011fi\u015fkeni) emsallerine tan\u0131tma olas\u0131l\u0131klar\u0131n\u0131n ne kadar oldu\u011funu s\u00f6yleyen verilerdir.&nbsp;NPS sorunuz, memnuniyeti \u00f6l\u00e7menin yan\u0131 s\u0131ra marka sadakatini, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 ve hatta \u00fcr\u00fcn ve hizmetle ilgili belirli bir geri bildirimi de\u011ferlendirmeye yard\u0131mc\u0131 olur.&nbsp;Son zamanlarda,&nbsp;<\/span><span data-preserver-spaces=\"true\">NPS ile ilgili ifadelerin kullan\u0131m\u0131 yayg\u0131n bir uygulama haline geldi.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Say\u0131sal bir de\u011ferdir &#8211; genellikle 0 ile 10 aras\u0131nda bir \u00f6l\u00e7ekte &#8211; 0 en olumsuz promosyonu ve 10 pozitif promosyonu temsil eder.&nbsp;Bu durumda 0&#8217;\u0131n, kat\u0131l\u0131mc\u0131lar\u0131n herhangi bir i\u015flem yapma olas\u0131l\u0131\u011f\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011fu anlam\u0131na gelmedi\u011fini fark edeceksiniz.&nbsp;\u00c7o\u011fu NPS anketinde daha d\u00fc\u015f\u00fck puanlar, kat\u0131l\u0131mc\u0131lar\u0131n markan\u0131z\u0131n tan\u0131t\u0131m\u0131ndan aktif olarak uzakla\u015fabilece\u011fini g\u00f6steren yan\u0131tlar\u0131 temsil eder.<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">NPS puan\u0131n\u0131z\u0131 bulmak i\u00e7in destek\u00e7iler ve yan\u0131t verenler kavramlar\u0131n\u0131 anlaman\u0131z gerekir.&nbsp;Herkese a\u00e7\u0131k forum i\u015f incelemelerini d\u00fc\u015f\u00fcn\u00fcn.&nbsp;\u00c7ok olumsuz yorumlar g\u00f6nderen ki\u015filer, &#8220;Bu i\u015fletme \u015fimdiye kadarki en k\u00f6t\u00fc m\u00fc\u015fteri hizmetine sahip!&#8221;&nbsp;mutsuz m\u00fc\u015fteriler veya k\u00f6t\u00fcleyenlerdir.&nbsp;QuestionPro CX, tescilli ticari markas\u0131yla geli\u015ftirilmi\u015f kapal\u0131 d\u00f6ng\u00fc mekanizmas\u0131yla k\u00f6t\u00fcleyicilerinizi y\u00f6netmenize yard\u0131mc\u0131 olabilir.&nbsp;Kay\u0131p riski olan m\u00fc\u015fterilerin y\u00fczdesini takip etmenize ve hizmet biletleri olu\u015fturup y\u00f6netmenize olanak tan\u0131r.&nbsp;Bir arkada\u015f\u0131n\u0131za veya meslekta\u015f\u0131n\u0131za olumsuz a\u011f\u0131zdan a\u011fza s\u00f6zler yaymadan \u00f6nce onlarla zaman\u0131nda etkile\u015fime ge\u00e7mek en iyisidir.&nbsp;Pasif bir yan\u0131tlayan, deneyimleri konusunda tutkulu hissetmedi\u011fi i\u00e7in bir inceleme bile yay\u0131nlamayabilir.&nbsp;Bu arada, bir destek\u00e7i, &#8220;Bu i\u015fi seviyorum.<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bir destek\u00e7i, hakk\u0131nda olumlu konu\u015ftu\u011funda, ilgilenilen \u015firketi veya \u00fcr\u00fcn\u00fc tavsiye etti\u011fini belirtmek zorunda bile de\u011fildir.&nbsp;Markayla ilgili co\u015fkular\u0131 ve payla\u015fma istekleri&nbsp;<\/span><span>&nbsp;, bu senaryoda&nbsp;<\/span><span data-preserver-spaces=\"true\">&nbsp;iyi bir NPS puan\u0131na i\u015faret ediyor.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Puan\u0131n\u0131z\u0131 almak i\u00e7in, destek\u00e7ilerin y\u00fczdesiyle ba\u015flay\u0131n ve k\u00f6t\u00fcleyenlerin y\u00fczdesini \u00e7\u0131kar\u0131n.&nbsp;Ard\u0131ndan, bu say\u0131y\u0131 100 ile \u00e7arp\u0131n ve i\u015fte kar\u015f\u0131n\u0131zda: NPS&#8217;niz.<\/span><\/p>\n<h3><span>NPS puan\u0131 form\u00fcl\u00fc<\/span><\/h3>\n<p><span>NPS puan\u0131n\u0131z\u0131 hesaplamak olduk\u00e7a kolayd\u0131r.&nbsp;Karma\u015f\u0131k form\u00fcller veya analitikler yoktur.&nbsp;Destekleyenlerin y\u00fczdesinden k\u00f6t\u00fcleyenlerin y\u00fczdesini \u00e7\u0131kararak hesaplayabilirsiniz.&nbsp;Net Promoter Skoru, -100 ile 100 aras\u0131nda de\u011fi\u015fen bir tam say\u0131d\u0131r ve markan\u0131z veya kurulu\u015funuz ile m\u00fc\u015fteri memnuniyetini g\u00f6sterir.<\/span><\/p>\n<p><span>Ke\u015ffedin:&nbsp;<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nps-benchmarks\/\"><span>En iyi end\u00fcstriler i\u00e7in NPS puan\u0131 kar\u015f\u0131la\u015ft\u0131rmalar\u0131<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-106150 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/NPS-formula.jpg\" sizes=\"(max-width: 992px) 100vw, 992px\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/NPS-formula.jpg 992w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/NPS-formula-300x180.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/NPS-formula-450x269.jpg 450w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/NPS-formula-768x460.jpg 768w\" alt=\"NPS form\u00fcl\u00fc\" width=\"992\" height=\"594\"><\/p>\n<h3><span>\u00d6rneklerle NPS puan\u0131 t\u00fcrleri<\/span><\/h3>\n<p><span>NPS farkl\u0131 t\u00fcrlerde olabilir.&nbsp;Markan\u0131z veya kurulu\u015funuz i\u00e7in neyin daha alakal\u0131 ve \u00f6nemli oldu\u011funu anlamak i\u00e7in onlara ayr\u0131nt\u0131l\u0131 olarak bakal\u0131m.<\/span><\/p>\n<p><span>1.&nbsp;<\/span><strong><span>\u0130li\u015fkisel NPS<\/span><\/strong><\/p>\n<p><span>\u0130li\u015fkisel NPS, m\u00fc\u015fterilerinizin markan\u0131z veya kurulu\u015funuz hakk\u0131nda genel olarak nas\u0131l hissettiklerine ili\u015fkin yan\u0131tlar\u0131na g\u00f6re hesaplan\u0131r.&nbsp;M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131z\u0131n ve m\u00fc\u015fteri memnuniyetinin \u00fcst d\u00fczey bir \u00f6l\u00e7\u00fcs\u00fcd\u00fcr.&nbsp;Marka \u00e7al\u0131\u015fman\u0131zdaki iyile\u015ftirmelerin veya zaman i\u00e7indeki de\u011fi\u015fikliklerin sa\u011fl\u0131\u011f\u0131n\u0131 kontrol etmek i\u00e7in kullan\u0131labilir.&nbsp;\u0130li\u015fkisel NPS, genel m\u00fc\u015fteri sadakatini \u00f6l\u00e7mede son derece kullan\u0131\u015fl\u0131d\u0131r.<\/span><\/p>\n<p><span>\u00d6rnek: Y\u0131ll\u0131k m\u00fc\u015fteri deneyimi veya memnuniyet anketleri buna harika bir \u00f6rnektir.&nbsp;\u0130li\u015fkisel NPS, m\u00fc\u015fteri i\u015flemlerinden ba\u011f\u0131ms\u0131zd\u0131r ve m\u00fc\u015fterilerin markaya y\u00f6nelik genel duyarl\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er.<\/span><\/p>\n<p><span>2.&nbsp;<\/span><strong><span>\u0130\u015flemsel NPS<\/span><\/strong><\/p>\n<p><span>\u0130\u015flemsel NPS, yakla\u015f\u0131m\u0131nda daha odakl\u0131 ve hedeflidir.&nbsp;\u00dcr\u00fcn\u00fcn\u00fcz, hizmetiniz veya departmanlar\u0131n\u0131zla belirli etkile\u015fimlerden sonra geri bildirim toplamay\u0131 ama\u00e7lar.&nbsp;Kesin oldu\u011fu i\u00e7in m\u00fc\u015fteri yolculu\u011fundaki \u00e7e\u015fitli temas noktalar\u0131n\u0131 optimize etmeye yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span>\u00d6rnek: Bir destek temsilcisiyle g\u00f6r\u00fc\u015ft\u00fckten hemen sonra bir m\u00fc\u015fteri anketi ger\u00e7ekle\u015ftirildi.&nbsp;\u00c7a\u011fr\u0131n\u0131n ne kadar iyi ele al\u0131nd\u0131\u011f\u0131na, sorunun etkin bir \u015fekilde \u00e7\u00f6z\u00fcl\u00fcp \u00e7\u00f6z\u00fclmedi\u011fine ve m\u00fc\u015fterinin memnun olup olmad\u0131\u011f\u0131na bakacakt\u0131r.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">NPS puan\u0131n\u0131 neden \u00f6l\u00e7melisiniz?<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n \u015firketiniz veya \u00fcr\u00fcnleriniz hakk\u0131nda nelerden ho\u015fland\u0131klar\u0131n\u0131 ve nelerin iyile\u015ftirilmesi gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fcklerini bildi\u011finizde, i\u015fletmenizin b\u00fcy\u00fcmesi ve geli\u015fmesi i\u00e7in hedeflerinize nas\u0131l ula\u015fabilece\u011finiz konusunda fikir sahibi olursunuz.&nbsp;Daha d\u00fc\u015f\u00fck bir NPS bile \u015firketinizi optimize etmenin yolunu ayd\u0131nlatabilir.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">NPS&#8217;nizi bilmeniz i\u00e7in \u015fu nedenleri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/span><span data-preserver-spaces=\"true\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">NPS puan\u0131, yan\u0131tlayanlar\u0131n&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">markan\u0131z\u0131 organik olarak tan\u0131tma<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;olas\u0131l\u0131\u011f\u0131n\u0131 belirler ve an\u0131nda iyile\u015ftirmeler i\u00e7in eyleme ge\u00e7irilebilir bilgiler sa\u011flar.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">NPS anketleri, m\u00fc\u015fteri deneyimini iyile\u015ftirmenize<\/span><\/strong><span>&nbsp;&nbsp;ve markan\u0131za rakiplerine kar\u015f\u0131 \u00fcst\u00fcnl\u00fck&nbsp;sa\u011flaman\u0131za yard\u0131mc\u0131 olacak t\u00fcrden bilgiler sa\u011flar.&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">NPS puan\u0131,&nbsp;&nbsp;<\/span><span>&nbsp;t\u00fcm kurulu\u015funuz i\u00e7in pazarlama, geli\u015ftirme ve personel al\u0131m\u0131 i\u00e7in&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">finansal tahmin ve b\u00fct\u00e7eleme i\u00e7in faydal\u0131 veriler sa\u011flar.<\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">NPS anketleri&nbsp;&nbsp;<\/span><span>&nbsp;, \u015firketinizi ve hizmetlerini veya \u00fcr\u00fcnlerini do\u011fal olarak daha arzu edilir ve payla\u015f\u0131labilir hale getirecek&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">uzun vadeli de\u011fi\u015fiklikler i\u00e7in belirli geri bildirimler sunar.<\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">\u00c7al\u0131\u015fanlar i\u00e7in NPS anketleri, kurulu\u015funuzun nabz\u0131n\u0131 kontrol etmenize ve insanlar\u0131n \u015firkette kalma veya \u015firketi&nbsp;<\/span><span>&nbsp;meslekta\u015flar\u0131na&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">iyi bir i\u015f yeri olarak \u00f6nerme olas\u0131l\u0131klar\u0131n\u0131 ke\u015ffetmenize yard\u0131mc\u0131 olur.<\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Mevcut m\u00fc\u015fterilere y\u00f6nelik NPS anketleri, size marka sadakati ve m\u00fc\u015fteriyi elde tutma<\/span><\/strong><span>&nbsp;stratejileri&nbsp;geli\u015ftirmek i\u00e7in gerekli bilgileri verir&nbsp; .<\/span><\/li>\n<\/ul>\n<h3><span>\u0130yi NPS puan\u0131<\/span><\/h3>\n<p><span>\u0130yi bir NPS, k\u00f6t\u00fcleyenlerden daha fazla say\u0131da destek\u00e7iniz veya sad\u0131k m\u00fc\u015fteriniz oldu\u011funu g\u00f6sterir.&nbsp;M\u00fc\u015fterileriniz markadan bir b\u00fct\u00fcn olarak memnundur, m\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri memnuniyet seviyeleri y\u00fcksektir.&nbsp;Bu blogda \u00e7ok ayr\u0131nt\u0131l\u0131 olarak, \u015fu blog hakk\u0131nda konu\u015fuyoruz, &#8216;&nbsp;<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nps-considered-good-net-promoter-score\/\"><span>\u0130yi bir net destek\u00e7i puan\u0131 nedir?&nbsp;<\/span><\/a><span>&#8216;<\/span><\/p>\n<h3><span>NPS&#8217;nin temel faydalar\u0131 nelerdir?<\/span><\/h3>\n<p><span>NPS sistemi, birka\u00e7 m\u00fc\u015fteri \u00f6l\u00e7\u00fcm\u00fcn\u00fc tek bir M\u00fc\u015fteri Deneyimi ba\u015far\u0131 standard\u0131na \u00e7evirdi\u011fi i\u00e7in ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan pop\u00fclerdir ve olduk\u00e7a tercih edilmektedir.&nbsp;NPS puan\u0131n\u0131n sundu\u011fu \u00f6nemli avantajlardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<h4><span>Sa\u011fl\u0131kl\u0131 bir g\u00f6r\u00fcn\u00fcm sa\u011flar<\/span><\/h4>\n<p><span>CSAT ve CES gibi anketler, markan\u0131zla belirli veya en son m\u00fc\u015fteri etkile\u015fimleriyle ilgilidir.&nbsp;Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n ald\u0131klar\u0131nda, hizmetinizi kulland\u0131klar\u0131nda veya destek ekibinizle etkile\u015fim kurdu\u011funda olabilir.&nbsp;Bu anketler, bir marka veya kurulu\u015fla olan genel m\u00fc\u015fteri ili\u015fkisini hesaba katmaz.&nbsp;M\u00fc\u015fterileriniz, destek temsilcilerinizden biriyle pek de iyi olmayan bir etkile\u015fime sahip olmas\u0131na ra\u011fmen \u00fcr\u00fcn\u00fcn\u00fczden veya markan\u0131zdan memnun olabilir.&nbsp;NPS, markan\u0131za y\u00f6nelik sa\u011fl\u0131kl\u0131 bir duyguyu, web sitesi, sosyal varl\u0131k, hizmet, destek vb. kar\u0131\u015f\u0131m\u0131n\u0131 belirtir.<\/span><\/p>\n<h4><span>Tekrar i\u015f yapma \u015fans\u0131n\u0131 \u00f6l\u00e7er<\/span><\/h4>\n<p><span>NPS, markan\u0131z i\u00e7in yeni ve ayn\u0131 zamanda tekrarlanan i\u015f olas\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menize yard\u0131mc\u0131 olur.&nbsp;Bu, nakit ak\u0131\u015f\u0131n\u0131 y\u00f6netmek, b\u00fcy\u00fcmeyi tahmin etmek, kaynaklar\u0131 y\u00f6netmek vb. i\u00e7in i\u015fletmeler i\u00e7in son derece \u00f6nemlidir. Genel m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7menize ve kurulu\u015funuzun sa\u011fl\u0131\u011f\u0131n\u0131 de\u011ferlendirmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<h4><span>Anlamas\u0131 kolay<\/span><\/h4>\n<p><span>NPS, herkesin takip etmesi \u00e7ok kolay olan -100 ile +100 aras\u0131nda bir puanlama sistemi kullan\u0131r.&nbsp;Bu, meslekta\u015flar\u0131n\u0131z\u0131n ve ilgili departmanlar\u0131n ayn\u0131 sayfada olmas\u0131n\u0131 sa\u011flar.&nbsp;Ayr\u0131ca, t\u00fcm markan\u0131z\u0131n bir \u00f6l\u00e7\u00fcs\u00fc oldu\u011fu i\u00e7in iyi bir (Anahtar Performans G\u00f6stergesi) KPI sa\u011flar.&nbsp;\u0130yi bir puan, \u00fcr\u00fcn, paketleme, pazarlama, teslimat, hizmet ve m\u00fc\u015fteri deste\u011fi ile ilgili her \u015feyin do\u011fru oldu\u011funu g\u00f6sterir.&nbsp;D\u00fc\u015f\u00fck bir puan, en erken incelemeniz ve d\u00fczeltmeniz gerekebilecek baz\u0131 bo\u015fluklar\u0131 g\u00f6sterir.<\/span><\/p>\n<p><span>Memnun ve ba\u011fl\u0131 \u00e7al\u0131\u015fanlar, iyi \u00e7al\u0131\u015fan deneyimi (EX) ve \u00e7al\u0131\u015fan memnuniyetini g\u00f6steren m\u00fckemmel m\u00fc\u015fteri deneyimi ve hizmeti sunmak i\u00e7in s\u00fcrekli \u00e7aba g\u00f6sterir.<\/span><\/p>\n<h4><span>Planlar i\u00e7in veriler<\/span><\/h4>\n<p><span>QuestionPro CX platformunun \u00f6nemli bir \u00f6zelli\u011fi olan NPS+, m\u00fc\u015fterilerinize nedenlerini sorman\u0131za olanak tan\u0131r.&nbsp;Bu bilgi olmadan, puan\u0131n\u0131z bulmacan\u0131n sadece bir par\u00e7as\u0131d\u0131r.&nbsp;Puanla ilgili ek m\u00fc\u015fteri geri bildirimi ald\u0131ktan sonra, m\u00fc\u015fteri deneyimini ve dolay\u0131s\u0131yla NPS puan\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in eylem planlar\u0131 olu\u015fturmaya ba\u015flayabilirsiniz.&nbsp;Ek geri bildiriminiz oldu\u011funda de\u011fi\u015fimi y\u00f6nlendirmek daha kolay hale gelir.&nbsp;NPS+ \u00f6zellik sayfam\u0131zda bunun kullan\u0131mlar\u0131 ve faydalar\u0131 hakk\u0131nda daha fazla bilgi edinin.<\/span><\/p>\n<h4><span>y\u00fcr\u00fctmek kolay<\/span><\/h4>\n<p><span>NPS anketlerinin y\u00fcr\u00fct\u00fclmesi h\u0131zl\u0131d\u0131r ve m\u00fc\u015fterilerin bak\u0131\u015f a\u00e7\u0131s\u0131 i\u00e7in hantal de\u011fildir.&nbsp;NPS anketlerini e-posta, telefon, mobil uygulamalar veya \u00e7evrimi\u00e7i olarak \u00e7al\u0131\u015ft\u0131rabilirsiniz.&nbsp;Ayr\u0131ca, NPS, herhangi bir karma\u015f\u0131k analitik veya form\u00fcl ihtiyac\u0131n\u0131 ortadan kald\u0131rarak &#8211; destekleyicilerin y\u00fczdesi &#8211; k\u00f6t\u00fcleyenlerin y\u00fczdesi form\u00fcl\u00fcyle \u00f6l\u00e7\u00fcl\u00fcr.&nbsp;Puana ba\u011fl\u0131 olarak, m\u00fc\u015fterileriniz k\u00f6t\u00fcleyenler, pasifler ve destekleyiciler olarak grupland\u0131r\u0131l\u0131r.<\/span><\/p>\n<h4><span>De\u011fi\u015fiklikleri etkili bir \u015fekilde izleyin<\/span><\/h4>\n<p><span>Y\u0131lda en az iki kez NPS anketleri yapmak i\u00e7in idealdir.&nbsp;Bu, yaln\u0131zca zaman\u0131nda m\u00fc\u015fteri geri bildirimi almakla kalmaz, ayn\u0131 zamanda e\u011filimleri belirleyip incelemeye de yard\u0131mc\u0131 olur.&nbsp;Anket verilerinizi kullanarak i\u015f performans\u0131n\u0131z\u0131 etkin bir \u015fekilde takip edebilirsiniz.&nbsp;Bu, mevcut s\u00fcre\u00e7lerinizi ve operasyonlar\u0131n\u0131z\u0131 planlaman\u0131z ve geli\u015ftirmeniz i\u00e7in verilerle donat\u0131r.<\/span><\/p>\n<h4><span>Rakiplerinizi k\u0131yaslay\u0131n<\/span><\/h4>\n<p><span>NPS k\u00fcresel olarak tan\u0131nd\u0131\u011f\u0131 ve kabul edildi\u011fi i\u00e7in, rekabetinizi kolayca kar\u015f\u0131la\u015ft\u0131rabilir ve zaman i\u00e7indeki ilerlemeyi takip edebilirsiniz.&nbsp;Ayr\u0131ca kendi b\u00f6lgenize uygun kar\u015f\u0131la\u015ft\u0131rma \u00f6l\u00e7\u00fctlerini de bulabilirsiniz.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar.&nbsp;<\/strong><\/span><span>&nbsp;Bug\u00fcn&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">QuestionPro CX yaz\u0131l\u0131m\u0131n\u0131<\/span><\/a><span>&nbsp;kullanarak m\u00fc\u015fterilerinizin d\u00fc\u015f\u00fcnceleri ve duygular\u0131 hakk\u0131nda de\u011ferli bilgiler edinin<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni m\u00fc\u015fterilere ula\u015fmak veya yeni yetenekleri i\u015fe almak i\u00e7in stratejiler olu\u015ftururken, mevcut m\u00fc\u015fterilerinizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n \u015firketinizden ne kadar memnun olduklar\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":346690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[239],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NPS puan\u0131: Eksiksiz rehberiniz | QuestionPro<\/title>\n<meta name=\"description\" content=\"Yeni m\u00fc\u015fterilere ula\u015fmak veya yeni yetenekleri i\u015fe almak i\u00e7in stratejiler olu\u015ftururken, mevcut m\u00fc\u015fterilerinizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n \u015firketinizden ne kadar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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