{"id":398810,"date":"2022-06-30T23:42:46","date_gmt":"2022-07-01T06:42:46","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=398810"},"modified":"2024-05-27T07:36:23","modified_gmt":"2024-05-27T14:36:23","slug":"strengthen-voice-of-the-customer-program","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/strengthen-voice-of-the-customer-program\/","title":{"rendered":"M\u00fc\u015fterinin Sesi Program\u0131n\u0131z\u0131 G\u00fc\u00e7lendirmek \u0130\u00e7in En \u0130yi Uygulamalar"},"content":{"rendered":"<p>M\u00fc\u015fterinin Sesi (VOC), herhangi bir end\u00fcstride en iyi \u00fcr\u00fcnleri yaratmada ve en iyi hizmetleri sunmada son derece \u00f6nemlidir.\u00a0Bununla birlikte, m\u00fc\u015fteri anketlerinin sesiyle en iyi uygulamalar\u0131 uygulamak, \u00e7o\u011fu kurulu\u015fun kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en yayg\u0131n zorluktur.\u00a0M\u00fc\u015fteri ara\u00e7lar\u0131n\u0131n etkili\u00a0<a href=\"https:\/\/www.questionpro.com\/voice-of-customer.html\">sesi<\/a>\u00a0olmadan en iyi uygulamalar\u0131 takip etmek daha da zor .<\/p>\n<p>M\u00fc\u015fteri anket program\u0131n\u0131n sesi, m\u00fc\u015fterilerin deneyimlerini ve \u00f6nerilerini sonu\u00e7lar\u0131n derinliklerinde gizli olan y\u00fczeye \u00e7\u0131karacak \u015fekilde planlanmal\u0131d\u0131r.\u00a0Kurulu\u015flar, m\u00fc\u015fterilerin seslerini dinleyerek endi\u015felerine, markay\u0131 nas\u0131l alg\u0131lad\u0131klar\u0131na ve \u00fcr\u00fcn\u00fc sat\u0131n almalar\u0131na neyin sebep oldu\u011funa dair yeni bilgiler edinir.\u00a0M\u00fc\u015fterilerden geri bildirim alma s\u00fcreci boyunca, amac\u0131n onlara en iyi deneyimi sunmak oldu\u011fu unutulmamal\u0131d\u0131r.<\/p>\n<h2>M\u00fc\u015fteri anketlerinin sesi en iyi uygulamas\u0131: M\u00fc\u015fteri odakl\u0131 olun<\/h2>\n<p>Rekabet avantaj\u0131 elde etmek i\u00e7in, nerede olurlarsa olsunlar m\u00fc\u015fterilere ula\u015fmak ve sizin hakk\u0131n\u0131zda s\u00f6yleyeceklerini dinlemek gerekir.\u00a0Beklentilerini dinledikten sonra, h\u0131zl\u0131 hareket etmenin, m\u00fc\u015fterilerinize g\u00f6r\u00fc\u015f ve \u00f6nerilerine ne kadar de\u011fer verdi\u011finizi g\u00f6stermenin zaman\u0131 geldi.<\/p>\n<p>\u0130yi tasarlanm\u0131\u015f bir VoC program\u0131n\u0131z oldu\u011funda, kaliteli veri toplamak daha kolay hale gelir.\u00a0Verileri toplamak i\u00e7in se\u00e7ti\u011finiz y\u00f6ntemden ba\u011f\u0131ms\u0131z olarak, VoC program\u0131nda m\u00fc\u015fterilere g\u00f6r\u00fc\u015flerini ve bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 payla\u015fma konusunda yeterince \u00f6zg\u00fcrl\u00fck verdi\u011finizden emin olun.\u00a0M\u00fc\u015fteri g\u00f6r\u00fc\u015fleri ve alg\u0131lar\u0131, m\u00fc\u015fteri anketlerinin sesiniz i\u00e7in nihai de\u011feri getirir.<\/p>\n<h3>Zengin i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in a\u015fa\u011f\u0131daki m\u00fc\u015fteri en iyi uygulamalar\u0131n\u0131n sesini takip edin<\/h3>\n<p>Kurulu\u015flar, m\u00fc\u015fteri program\u0131n\u0131n sesini yaln\u0131zca eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in de\u011fil, ayn\u0131 zamanda \u00f6nemli ki\u015filerden erken uyar\u0131lar, uyar\u0131lar ve talimatlar almak i\u00e7in de kullan\u0131r.\u00a0M\u00fc\u015fteri program\u0131nda sesinizi g\u00fc\u00e7lendirmek i\u00e7in bu be\u015f en iyi uygulamay\u0131 deneyin.<\/p>\n<ul>\n<li><b>T\u00fcm veri kanallar\u0131ndaki \u00f6ng\u00f6r\u00fcleri birbirine ba\u011flay\u0131n\u00a0<\/b><\/li>\n<\/ul>\n<p>Her \u015feyin \u00e7evrimi\u00e7i oldu\u011fu bir d\u00fcnyada bir\u00e7ok kurulu\u015f, m\u00fc\u015fterilerle etkile\u015fimlerini \u00f6l\u00e7mek ve optimize etmek i\u00e7in hala tek bir kanala g\u00fcveniyor.\u00a0Yaln\u0131zca engeller olu\u015fturmakla kalmaz, ayn\u0131 zamanda t\u00fcketici i\u00e7g\u00f6r\u00fclerinin kesinli\u011fini ve derinli\u011fini de s\u0131n\u0131rlar.\u00a0<a href=\"https:\/\/www.questionpro.com\/voice-of-customer.html\">Geri bildirim toplamak i\u00e7in m\u00fc\u015fteri arac\u0131n\u0131n<\/a>\u00a0etkili sesini kullanmayan kurulu\u015flar\u00a0, m\u00fc\u015fteri davran\u0131\u015f\u0131, tercihleri \u200b\u200bve memnuniyeti ile ilgili eksik bilgiler veya d\u00fc\u015f\u00fck kaliteli veriler motivasyonlar\u0131n\u0131 engelledi\u011fi i\u00e7in \u00e7ok s\u0131k\u0131nt\u0131 \u00e7eker.<\/p>\n<p>M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her temas noktas\u0131nda veya her a\u015famas\u0131nda m\u00fc\u015fterilerin geri bildirimlerini toplamakla ilgileniyorsan\u0131z, anket yan\u0131tlar\u0131n\u0131z\u0131 t\u00fcm veri kanallar\u0131na ba\u011flaman\u0131z gerekir.\u00a0Se\u00e7ti\u011finiz m\u00fc\u015fteri arac\u0131n\u0131n sesinin mevcut CRM, otomasyon ve veri g\u00f6rselle\u015ftirme uygulamalar\u0131n\u0131zla kolayca b\u00fct\u00fcnle\u015fmesini sa\u011flay\u0131n.<\/p>\n<ul>\n<li><b>Bir harekete ge\u00e7me plan\u0131 ile t\u00fcm departmanlarda anket verileri \u00fczerinde i\u015fbirli\u011fi yap\u0131n\u00a0<\/b><\/li>\n<\/ul>\n<p>G\u00fc\u00e7l\u00fc bir VoC program\u0131, sat\u0131\u015f, destek ve geli\u015ftirme dahil olmak \u00fczere t\u00fcm dahili departmanlar programa dahil olmad\u0131k\u00e7a etkisizdir.\u00a0\u0130\u00e7g\u00f6r\u00fcleri toplama, analiz etme ve bunlara g\u00f6re hareket etme konusunda yard\u0131mc\u0131 olabilmeleri i\u00e7in t\u00fcm ekiplerin m\u00fc\u015fteri program\u0131n\u0131n sesine dahil edilmesini sa\u011flay\u0131n.<\/p>\n<p>Eylem planlama ara\u00e7lar\u0131 kullan\u0131larak kat\u0131l\u0131mlar\u0131n\u0131n g\u00fc\u00e7lendirilmesi tavsiye edilir.\u00a0Bu nedenle, en iyi VoC uygulamalar\u0131ndan biri, m\u00fclkiyete karar vermek, ba\u015flang\u0131\u00e7 \u200b\u200bve biti\u015f zaman\u0131n\u0131 belirlemek ve keyifli m\u00fc\u015fteri deneyimi sa\u011flamak i\u00e7in harekete ge\u00e7me plan\u0131na ili\u015fkin bilgileri sa\u011flamakt\u0131r.<\/p>\n<ul>\n<li><b>Daha iyi \u00e7\u0131kt\u0131 i\u00e7in \u00e7al\u0131\u015fan\u0131n sesini dahil edin\u00a0<\/b><\/li>\n<\/ul>\n<p>\u00c7al\u0131\u015fanlar ve m\u00fc\u015fteriler aras\u0131nda ba\u011flant\u0131 olmayan bir m\u00fc\u015fteri geri bildirim program\u0131, sonunda motivasyonunuzu zay\u0131flatacakt\u0131r.\u00a0\u00c7al\u0131\u015fanlar\u0131n sesini g\u00f6z \u00f6n\u00fcnde bulundurarak, en iyi M\u00fc\u015fteri Deneyimini sa\u011flamada darbo\u011faz olabilecek, kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklar\u0131 anlayabilirsiniz.\u00a0Endi\u015feleri \u00fczerinde \u00e7al\u0131\u015fmak, m\u00fc\u015fterilere en iyi deneyimi sunmalar\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/survey-templates\/voice-of-the-customer-surveys\/\">M\u00fc\u015fteri anketi \u015fablonlar\u0131n\u0131n ve sorular\u0131n \u00fccretsiz sesi<\/a><\/p>\n<ul>\n<li><b>Panolar\u0131 ve raporlar\u0131 do\u011fru ki\u015filerle payla\u015f\u0131n\u00a0<\/b><\/li>\n<\/ul>\n<p>M\u00fc\u015fterilerin sesini \u00f6l\u00e7mek i\u00e7in etkili bir ara\u00e7, panoyu her departman i\u00e7in yap\u0131land\u0131rma ve \u00f6zelle\u015ftirme esnekli\u011fi sa\u011flar ve onlara m\u00fc\u015fteri memnuniyetini sa\u011flamadaki rolleriyle ilgili i\u00e7g\u00f6r\u00fcler sa\u011flar.\u00a0M\u00fc\u015fteri verilerinin sesini di\u011fer ekiplerle payla\u015fmak, herkesi ayn\u0131 sayfada tutar ve m\u00fc\u015fterilerin markalar\u0131n\u0131 nas\u0131l alg\u0131lad\u0131klar\u0131n\u0131 bilmelerini sa\u011flar.\u00a0Ayr\u0131ca, bir\u00e7ok ekip m\u00fc\u015fterilerle do\u011frudan etkile\u015fim kurmaz.\u00a0Bu gibi durumlarda, son kullan\u0131c\u0131 deneyimi hakk\u0131nda daha fazla bilgi edinmeleri i\u00e7in m\u00fc\u015fteri anketi sonu\u00e7lar\u0131n\u0131n sesini payla\u015fmak iyi bir uygulamad\u0131r.<\/p>\n<ul>\n<li><b>ROI&#8217;yi \u00f6l\u00e7\u00fcn\u00a0<\/b><\/li>\n<\/ul>\n<p>M\u00fc\u015fteri anketlerinin sesine yeterince yat\u0131r\u0131m yapmak, m\u00fc\u015fteri memnuniyetini ve dolay\u0131s\u0131yla sadakati sa\u011flayacakt\u0131r.\u00a0Sat\u0131\u015flar\u0131 art\u0131r\u0131r ve markan\u0131z\u0131 g\u00fc\u00e7lendirir.\u00a0YG&#8217;yi \u00f6l\u00e7mek i\u00e7in ba\u015fka bir \u00f6l\u00e7\u00fcm, NPS&#8217;deki bir geli\u015fmedir.\u00a0M\u00fc\u015fteriler sizin hakk\u0131n\u0131zda daha iyi bir izlenim edinmeye ba\u015flarsa, i\u015fletmenizi arkada\u015flar\u0131na ve ailelerine y\u00f6nlendirmeleri daha olas\u0131d\u0131r.\u00a0Dolay\u0131s\u0131yla, k\u00f6t\u00fcleyenler ve pasifler destek\u00e7ilere d\u00f6n\u00fc\u015f\u00fcrse, bu b\u00fcy\u00fck bir ba\u015far\u0131 olarak kabul edilebilir.<\/p>\n<h4><b>\u00c7\u00f6z\u00fcm<\/b><\/h4>\n<p>M\u00fc\u015fteriler seslerinin duyuldu\u011funu hissederse, markan\u0131za daha ba\u011fl\u0131 hissedeceklerdir.\u00a0\u00c7ok ge\u00e7 olmadan nabz\u0131n\u0131 anlamak i\u00e7in m\u00fc\u015fterilerle s\u00fcrekli ileti\u015fim halinde olmak her zaman tavsiye edilir.\u00a0M\u00fc\u015fterilerin sesini dinlememek k\u00f6t\u00fc bir uygulamad\u0131r ve onlar\u0131 rakiplerinize kapt\u0131rman\u0131za neden olur.\u00a0Son olarak, m\u00fc\u015fterilerinizi daha fazla ve daha s\u0131k geri bildirim payla\u015fmaya te\u015fvik edin, b\u00f6ylece her zaman nas\u0131l gitti\u011fine dair net bir resme sahip olursunuz.<\/p>\n<p class=\"p1\"><b>QuestionPro&#8217;da inand\u0131\u011f\u0131m\u0131z \u015fey \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz.\u00a0 <\/b><a href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Bizimle bir demo planlay\u0131n<\/span><\/a>\u00a0ve CX anketi ve analitik y\u00f6netim platformumuz arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri sadakatini nas\u0131l art\u0131raca\u011f\u0131n\u0131z\u0131 ve de\u011ferli t\u00fcketici i\u00e7g\u00f6r\u00fclerini nas\u0131l toplayaca\u011f\u0131n\u0131z\u0131 ke\u015ffedin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterinin Sesi (VOC), herhangi bir end\u00fcstride en iyi \u00fcr\u00fcnleri yaratmada ve en iyi hizmetleri sunmada son derece \u00f6nemlidir.\u00a0Bununla birlikte, m\u00fc\u015fteri [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":351199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"M\u00fc\u015fterinin Sesi Program\u0131","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[239],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fterinin Sesi Program\u0131n\u0131z\u0131 G\u00fc\u00e7lendirmek \u0130\u00e7in En \u0130yi Uygulamalar | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterinin Sesi (VOC), herhangi bir end\u00fcstride en iyi \u00fcr\u00fcnleri yaratmada ve en iyi hizmetleri sunmada son derece \u00f6nemlidir.\u00a0Bununla birlikte, m\u00fc\u015fteri\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/strengthen-voice-of-the-customer-program\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fterinin Sesi Program\u0131n\u0131z\u0131 G\u00fc\u00e7lendirmek \u0130\u00e7in En \u0130yi Uygulamalar | QuestionPro\" 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