{"id":398813,"date":"2022-07-01T00:10:53","date_gmt":"2022-07-01T07:10:53","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=398813"},"modified":"2022-12-21T15:16:50","modified_gmt":"2022-12-21T15:16:50","slug":"marketing-and-customer-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/marketing-and-customer-experience\/","title":{"rendered":"Pazarlama ve M\u00fc\u015fteri Deneyimi"},"content":{"rendered":"<p><b><span>M\u00fc\u015fterilere Pazarlama<\/span><\/b><\/p>\n<p><span>Ge\u00e7enlerde bir araba kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: araba kiralamak i\u00e7in bir mahalledeki konumu kullan\u0131n ve kiralaman\u0131zla bir g\u00fcn \u00fccretsiz kazan\u0131n.&nbsp;E-posta, kiralayabilece\u011fim mahalle konumlar\u0131 bile sa\u011flad\u0131.&nbsp;Yakla\u015fan bir ihtiyac\u0131m oldu\u011fu i\u00e7in bu olduk\u00e7a zaman\u0131nda bir teklifti ve fazladan g\u00fcne ihtiyac\u0131m olmasa da bana biraz esneklik sa\u011flad\u0131.<\/span><\/p>\n<p><span>Evimdeki ak\u0131ll\u0131 cihazlar\u0131m\u0131n bir konu\u015fmay\u0131 al\u0131p almad\u0131\u011f\u0131n\u0131 ve bir araca ihtiyac\u0131m oldu\u011funu AI robotuna rapor edip etmedi\u011fini merak ettim, teklif o kadar zaman\u0131ndayd\u0131.&nbsp;Ancak, istilac\u0131 pazarlama konusundaki merak\u0131m \u00e7abucak unutuldu.&nbsp;Anla\u015fmadan yararlanmaya hevesliydim &#8211; sadece hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011framak i\u00e7in.<\/span><\/p>\n<p><span>Promosyonda sa\u011flanan bir yere her t\u0131klad\u0131\u011f\u0131mda, sordu\u011fum yerin pandemi nedeniyle kapat\u0131ld\u0131\u011f\u0131na dair bir bildirim an\u0131nda engellendim.&nbsp;Nihayetinde, anla\u015fmadan yararlanmak ve havaalan\u0131na kiralamak i\u00e7in seyahat etmek yerine yerel bir istasyondan yararlanmak i\u00e7in yapt\u0131\u011f\u0131m giri\u015fimlerde 5 i\u00e7in 0&#8217;d\u0131m.<\/span><\/p>\n<p><b><span>Pazarlama ve M\u00fc\u015fteri Deneyimi<\/span><\/b><\/p>\n<p><span>M\u00fc\u015fteri deneyiminde \u00e7al\u0131\u015ft\u0131\u011f\u0131m kadar uzun s\u00fcre \u00e7al\u0131\u015ft\u0131ktan sonra, CX&#8217;in Pazarlama Ara\u015ft\u0131rmas\u0131ndan ne kadar farkl\u0131 oldu\u011funu ve hatta Pazarlamadan ne kadar farkl\u0131 oldu\u011funu kesinlikle ay\u0131rt etmem gerekti.&nbsp;Bu sekt\u00f6rlerin d\u0131\u015f\u0131ndan biriyle konu\u015furken, Pazarlama Ara\u015ft\u0131rmas\u0131 ile M\u00fc\u015fteri Deneyimi Ara\u015ft\u0131rmas\u0131 aras\u0131ndaki basit fark\u0131 a\u00e7\u0131klama e\u011filimindeyim, \u00e7\u00fcnk\u00fc ilki nas\u0131l yeni m\u00fc\u015fteriler kazan\u0131laca\u011f\u0131na dair i\u00e7g\u00f6r\u00fc sa\u011flarken, ikincisi mevcut m\u00fc\u015fterileri nas\u0131l elde tutaca\u011f\u0131n\u0131zd\u0131r.&nbsp;\u00c7o\u011fumuz \u00e7izginin olduk\u00e7a bulan\u0131k oldu\u011funu bilsek de, yemekli davetlerde ne i\u015f yapt\u0131\u011f\u0131m soruldu\u011funda bu basit bir a\u00e7\u0131klama sa\u011fl\u0131yor.&nbsp;Genellikle bir sonraki soru \u201cDemek Pazarlamadas\u0131n\u0131z?\u201d olur.<\/span><\/p>\n<p><span>Yine \u2013 bu sekt\u00f6rlerdeki bizler muhtemelen (i\u00e7eriden) ba\u015f\u0131n\u0131 sallar ve ikisi aras\u0131ndaki fark\u0131 a\u00e7\u0131klar.&nbsp;Bununla birlikte, bir m\u00fc\u015fteri deneyimi uzman\u0131 olarak dikkate al\u0131nmas\u0131 gereken bir \u015fey &#8211;&nbsp;<\/span><span>t\u00fcketicinin veya m\u00fc\u015fterinin g\u00f6z\u00fcnde \u015firketiniz ve sekt\u00f6r\u00fcn\u00fczle ilgili her \u015fey m\u00fc\u015fteri deneyiminin bir par\u00e7as\u0131d\u0131r&nbsp;&nbsp;&nbsp;<\/span><i><span>.<\/span><\/i><\/p>\n<p><b><span>Bulan\u0131k \u00c7izgiler F\u0131rsat\u0131 Temsil Eder&nbsp;<\/span><\/b><\/p>\n<p><span>M\u00fc\u015fteri deneyimi tart\u0131\u015f\u0131l\u0131rken &#8220;her \u015feyin&#8221; biraz fazla b\u00fcy\u00fck olabilece\u011fi d\u00fc\u015f\u00fcn\u00fclebilir.&nbsp;Ger\u00e7ek \u015fu ki, t\u0131pk\u0131 ara\u00e7 kiralama \u015firketinden ald\u0131\u011f\u0131m pazarlama e-postas\u0131 gibi, \u015firket hakk\u0131ndaki alg\u0131m ve genel deneyimim \u00fczerinde bir etkisi var.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Pazarlama en iyi uygulamalar\u0131, bir pazarlama kampanyas\u0131n\u0131n mevcut m\u00fc\u015fteriler \u00fczerindeki etkisini dikkate almal\u0131d\u0131r.&nbsp;Kolay bir \u00f6rnek istiyorsan\u0131z, yeni m\u00fc\u015fterilerle ayn\u0131 paketi alamad\u0131\u011f\u0131n\u0131zda mobil operat\u00f6re sahip mevcut bir m\u00fc\u015fteri olarak nas\u0131l hissetti\u011finizi d\u00fc\u015f\u00fcn\u00fcn.&nbsp;Siz veri limitleri olan iki y\u0131ll\u0131k bir telefona kilitlenirken onlar en son telefonu ve en iyi veri f\u0131rsatlar\u0131n\u0131 ald\u0131lar.&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><span>M\u00fc\u015fteri deneyimi yolculu\u011funa<\/span><\/a><span>&nbsp;bakt\u0131\u011f\u0131m\u0131zda&nbsp;<\/span><span>, harita her zaman hem geleneksel hem de dijital medya pazarlama \u00e7abalar\u0131n\u0131 i\u00e7ermelidir.&nbsp;Yeni veya mevcut m\u00fc\u015fterilere pazarlaman\u0131z, marka deneyiminin ve nihayetinde m\u00fc\u015fteri deneyiminin vaadidir.&nbsp;Yolculuktaki pek \u00e7ok temas noktas\u0131 gibi, bu pazarlama t\u00fcr\u00fc de, t\u0131klamalar\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri anlamak d\u0131\u015f\u0131nda muhtemelen olaydan sonra \u00f6l\u00e7\u00fclmez.&nbsp;E-postan\u0131n her al\u0131c\u0131s\u0131n\u0131 ara\u015ft\u0131rmak muhtemelen gerekli&nbsp;<\/span><span>olmasa da, deneyimin etkilenip etkilenmedi\u011fini anlayabilmeniz i\u00e7in, t\u0131klayan ancak d\u00f6n\u00fc\u015ft\u00fcrmeyen m\u00fc\u015fterilere soru sormak&nbsp;&nbsp; i\u00e7in QuestionPro&nbsp;<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nps-plus-customer-surveys\/\"><span>NPS+ gibi ara\u00e7lar\u0131 kullanmak hakl\u0131 olabilir.<\/span><\/a><\/p>\n<p><span>Ger\u00e7ekle\u015ftirilemeyen bu pazarlama vaadi nedeniyle bu araba kiralama \u015firketinin bir m\u00fc\u015fterisi olarak vazge\u00e7mem pek olas\u0131 de\u011fil, ancak ayn\u0131 zamanda genel alg\u0131m\u0131 da etkileyecek.&nbsp;Bu pazarlama e-postas\u0131 en iyi niyetle g\u00f6nderilmi\u015f olsa bile, yaln\u0131zca birka\u00e7 k\u00fc\u00e7\u00fck, tutulmayan vaat, m\u00fc\u015fterilerin g\u00f6z\u00fcnde daha b\u00fcy\u00fck bir ba\u015far\u0131s\u0131zl\u0131kla ayn\u0131 anlama gelir.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Mark Michelson olarak bize kat\u0131l\u0131n ve ben ConneXt Live&#8217;\u0131 ba\u015flat\u0131p CX metriklerini tart\u0131\u015fal\u0131m.&nbsp;CX Talks&#8217;u be\u011fendiyseniz, bu yeni format daha da ilgi \u00e7ekici, etkile\u015fimli ve bilgilendirici olacakt\u0131r.&nbsp;A\u00e7\u0131l\u0131\u015f konu\u011fu olmaktan onur duyuyorum,&nbsp;<\/span><a href=\"https:\/\/bit.ly\/CX-Forums\"><span>buraya<\/span><\/a><span>&nbsp;kay\u0131t oldu\u011funuzdan emin olun .&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar.&nbsp;<\/strong><\/span><span>&nbsp;Bug\u00fcn&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">QuestionPro CX yaz\u0131l\u0131m\u0131n\u0131<\/span><\/a><span>&nbsp;kullanarak m\u00fc\u015fterilerinizin d\u00fc\u015f\u00fcnceleri ve duygular\u0131 hakk\u0131nda de\u011ferli bilgiler edinin&nbsp; .<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilere Pazarlama Ge\u00e7enlerde bir araba kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: araba kiralamak i\u00e7in bir mahalledeki konumu kullan\u0131n ve kiralaman\u0131zla [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":351824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[239],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama ve M\u00fc\u015fteri Deneyimi | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterilere Pazarlama Ge\u00e7enlerde bir araba kiralama \u015firketinden bir pazarlama teklifi ald\u0131m: araba kiralamak i\u00e7in bir mahalledeki konumu kullan\u0131n ve\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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