{"id":399537,"date":"2022-07-07T04:42:24","date_gmt":"2022-07-07T11:42:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=399537"},"modified":"2024-05-27T07:16:35","modified_gmt":"2024-05-27T14:16:35","slug":"sample-size-calculator-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/","title":{"rendered":"QuestionPro \u00f6rnek hesaplay\u0131c\u0131 ile \u00f6rnek boyutunu hesaplay\u0131n"},"content":{"rendered":"<div id=\"av_section_2\" class=\"avia-section main_color avia-section-small avia-no-border-styling avia-bg-style-scroll avia-builder-el-4 el_after_av_section el_before_av_section container_wrap fullsize\">&lt;<\/p>\n<div class=\"entry__content\">\n<h2 class=\"avia-image-overlay-wrap\">\u00d6rneklem nedir?<\/h2>\n<\/div>\n<\/div>\n<div id=\"av_section_3\" class=\"avia-section main_color avia-section-small avia-no-border-styling avia-bg-style-scroll avia-builder-el-9 el_after_av_section el_before_av_section container_wrap fullsize\">\n<div class=\"container\">\n<div class=\"template-page content av-content-full alpha units\">\n<div class=\"post-entry post-entry-type-page post-entry-41910\">\n<div class=\"entry-content-wrapper clearfix\">\n<div class=\"flex_column av_two_third av-break-at-tablet flex_column_div av-zero-column-padding first avia-builder-el-10 el_before_av_one_third avia-builder-el-first \">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock blogbody \">\n<h3><span id=\"definition_des_begriffs_stichprobe_sample\">\u00d6rneklem teriminin tan\u0131m\u0131<\/span><\/h3>\n<p>\u00d6rneklem, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n \u00f6nceden tan\u0131mlanm\u0131\u015f bir se\u00e7im s\u00fcrecini kullanarak se\u00e7ip derledi\u011fi daha b\u00fcy\u00fck bir pop\u00fclasyonun par\u00e7as\u0131 olarak tan\u0131mlan\u0131r. Bu se\u00e7im ayn\u0131 zamanda numune noktalar\u0131, numune birimleri veya g\u00f6zlem birimleri olarak da adland\u0131r\u0131l\u0131r. Kural olarak, bir anket veya pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcrken t\u00fcm n\u00fcfusu incelemek pek m\u00fcmk\u00fcn de\u011fildir veya \u00e7ok pahal\u0131 ve zaman al\u0131c\u0131d\u0131r. Bu nedenle, pop\u00fclasyondan t\u00fcm pop\u00fclasyon hakk\u0131nda sonu\u00e7lar\u0131n \u00e7\u0131kar\u0131labilece\u011fi bir \u00f6rneklem se\u00e7ilir. \u00d6rnek boyutunu hesaplamak \u00f6nemsiz de\u011fildir, ancak bu blog yaz\u0131s\u0131nda daha sonra \u00f6rnek hesaplama form\u00fcl\u00fcn\u00fcn \u00fczerinden ge\u00e7ece\u011fiz. Ayr\u0131ca size bir \u00f6rnekleme hesaplay\u0131c\u0131s\u0131 da sa\u011fl\u0131yoruz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41914 size-full\" title=\"\u00f6rnek nedir? \u00d6rnek hesaplay\u0131c\u0131 ile bir \u00f6rnek belirleyin\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Was-ist-eine-Stichprobe.jpeg\" sizes=\"(max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Was-ist-eine-Stichprobe.jpeg 900w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Was-ist-eine-Stichprobe-300x145.jpeg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Was-ist-eine-Stichprobe-768x371.jpeg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Was-ist-eine-Stichprobe-705x341.jpeg 705w\" alt=\"\u00f6rnek nedir? \u00d6rnek hesaplay\u0131c\u0131 ile bir \u00f6rnek belirleyin\" width=\"900\" height=\"435\" \/><\/p>\n<p class=\"gt-block\"><em>\u00d6rnek, pop\u00fclasyonun se\u00e7ilmi\u015f bir par\u00e7as\u0131d\u0131r ve bir \u00f6rnek hesaplay\u0131c\u0131 ile tam olarak hesaplanabilir.<\/em><\/p>\n<h3><span id=\"beispiel_fuumlr_die_verwendung_einer_stichprobe\">\u00d6rneklem kullanma \u00f6rne\u011fi<\/span><\/h3>\n<p>Cep telefonu end\u00fcstrisinden bir \u015firket, Almanya&#8217;daki \u00f6\u011frenciler aras\u0131nda ak\u0131ll\u0131 telefonlar\u0131n en pop\u00fcler ve en \u00e7ok kullan\u0131lan i\u015flevleri hakk\u0131nda bir pazar ara\u015ft\u0131rmas\u0131 yapmak istiyor. \u015eu anda Almanya&#8217;da yakla\u015f\u0131k 2,9 milyon \u00f6\u011frenci var ve elbette hepsiyle g\u00f6r\u00fc\u015fme yap\u0131lam\u0131yor. Bu nedenle, \u015firket, bu \u00f6rneklemden ana k\u00fctle hakk\u0131nda sonu\u00e7lar \u00e7\u0131karabilmek i\u00e7in t\u00fcm \u00f6\u011frencilerden temsili bir b\u00fcy\u00fckl\u00fck, yani bir \u00f6rneklem se\u00e7er. \u00d6rneklemden evren hakk\u0131nda \u00e7\u0131kar\u0131mlarda bulunabilmek i\u00e7in \u00f6rneklemin belli bir temsili b\u00fcy\u00fckl\u00fc\u011fe sahip olmas\u0131 gerekir.<\/p>\n<h3><span id=\"ab_welcher_groumlszlige_ist_eine_stichprobe_repraumlsentativ\">\u00d6rneklem temsil\u00a0 boyutlar\u0131<\/span><\/h3>\n<p>Bir \u00f6rneklemin temsili bir b\u00fcy\u00fckl\u00fc\u011fe ne zaman ula\u015ft\u0131\u011f\u0131 sorusuna genel bir cevap yoktur. Burada birka\u00e7 fakt\u00f6r rol oynamaktad\u0131r.<\/p>\n<ul>\n<li>Pop\u00fclasyon boyutu:<br \/>\nN\u00fcfus, pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fman\u0131z i\u00e7in demografik gereksinimlere ka\u00e7 ki\u015finin uydu\u011funu g\u00f6sterir. Almanya&#8217;daki t\u00fcm \u00f6\u011frencilerin n\u00fcfusu 2.9 milyondur.<\/li>\n<li>G\u00fcven d\u00fczeyi (G\u00fcven d\u00fczeyi):<br \/>\nG\u00fcven d\u00fczeyi, verilerinizin g\u00fcvenilir oldu\u011fundan ne kadar emin olabilece\u011finizi g\u00f6sterir. Y\u00fczde olarak ifade edilir ve g\u00fcven aral\u0131\u011f\u0131na uyarlan\u0131r. \u00d6rne\u011fin, g\u00fcven seviyeniz \u00d6rne\u011fin, puan\u0131n\u0131z %90 ise, sonu\u00e7lar\u0131n\u0131z b\u00fcy\u00fck olas\u0131l\u0131kla %90 do\u011frudur.<\/li>\n<li>Hata pay\u0131 (g\u00fcven aral\u0131\u011f\u0131):<br \/>\nAnketler s\u00f6z konusu oldu\u011funda, %100 do\u011fru olmak imkans\u0131zd\u0131r. G\u00fcven aral\u0131klar\u0131, verilerin pop\u00fclasyon ortalamas\u0131ndan ne kadar sapmas\u0131na izin verildi\u011fini g\u00f6sterir. Bir hata aral\u0131\u011f\u0131, bir anket sonucunun ger\u00e7ek n\u00fcfus de\u011ferine g\u00f6re makul olarak ne kadar yak\u0131n olabilece\u011fini a\u00e7\u0131klar.<\/li>\n<li>Standart Sapma: Standart sapma, bir veri k\u00fcmesinin ortalamas\u0131ndan ne kadar yay\u0131ld\u0131\u011f\u0131n\u0131n \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Bir da\u011f\u0131l\u0131m\u0131n mutlak de\u011fi\u015fkenli\u011fini \u00f6l\u00e7er. Yay\u0131lma veya de\u011fi\u015fkenlik ne kadar y\u00fcksek olursa, standart sapma o kadar b\u00fcy\u00fck ve sapman\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc o kadar b\u00fcy\u00fck olur.<\/li>\n<\/ul>\n<h3><span id=\"berechnung_der_stichprobengroumlszlige\">\u00d6rneklem boyutunun hesaplanmas\u0131<\/span><\/h3>\n<p>Numune boyutunu hesaplaman\u0131n en kolay yolu, numune boyutunu hesaplamak i\u00e7in form\u00fcl i\u00e7eren s\u00f6zde bir numune hesaplay\u0131c\u0131d\u0131r. Bununla birlikte, taml\u0131k ad\u0131na, \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc hesaplama form\u00fcl\u00fcne daha ayr\u0131nt\u0131l\u0131 olarak girmek ve bir \u00f6rnek kullanarak a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmak istiyoruz.<\/p>\n<h3><span id=\"formel_und_beispiel_zur_berechnung_der_stichprobengroumlszlige\">\u00d6rneklem boyutunu hesaplamak i\u00e7in form\u00fcl ve \u00f6rnek<\/span><\/h3>\n<p>G\u00fcven seviyeniz bir z puan\u0131na kar\u015f\u0131l\u0131k gelir. Bu, bu denklem i\u00e7in gereken sabit bir de\u011ferdir. En yayg\u0131n g\u00fcven d\u00fczeyleri i\u00e7in z puanlar\u0131 a\u015fa\u011f\u0131da verilmi\u015ftir:<\/p>\n<ul>\n<li>%90 &#8211; Z-Skoru = 1,645<\/li>\n<li>%95 &#8211; Z puan\u0131 = 1,96<\/li>\n<li>%99 &#8211; Z puan\u0131 = 2,576<\/li>\n<\/ul>\n<p>\u015eimdi, numunenizin boyutunu hesaplamak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcle ihtiyac\u0131n\u0131z var:<\/p>\n<p>Gerekli \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc = (z-puan\u0131)2 * StdDev*(1-StdDev) \/ (hata pay\u0131)2<\/p>\n<p>Almanya&#8217;daki \u00f6\u011frenciler aras\u0131nda bir ak\u0131ll\u0131 telefonun en pop\u00fcler ve en \u00e7ok kullan\u0131lan i\u015flevlerini belirlemek isteyen cep telefonu \u015firketi \u00f6rne\u011finden devam edelim.<\/p>\n<ul>\n<li>Almanya&#8217;daki t\u00fcm \u00f6\u011frencilerin n\u00fcfusu 2.900.000&#8217;dir.<\/li>\n<li>G\u00fcven seviyesi %95 olmal\u0131d\u0131r<\/li>\n<li>Hata pay\u0131 (g\u00fcven aral\u0131\u011f\u0131) %3 olabilir<\/li>\n<li>Bu nedenle, cep telefonu \u015firketi en az\u0131ndan\u00a0<span class=\"double_underline\">1067<\/span><\/li>\n<li>\u00d6rne\u011fin, %5&#8217;lik daha y\u00fcksek bir hata pay\u0131 (g\u00fcven aral\u0131\u011f\u0131) ile, \u015firketin yaln\u0131zca\u00a0<span class=\"double_underline\">385<\/span>\u00a0N\u00fcfus hakk\u0131nda sonu\u00e7lar \u00e7\u0131karmak i\u00e7in \u00f6\u011frencilerle g\u00f6r\u00fc\u015f\u00fcn.<\/li>\n<li>Ancak firma standart sapman\u0131n m\u00fcmk\u00fcn oldu\u011fu kadar k\u00fc\u00e7\u00fck olmas\u0131n\u0131 istiyorsa ve \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc hesaplarken %99 g\u00fcven seviyesi ve %1 hata pay\u0131 kullan\u0131yorsa, firma\u00a0<span class=\"double_underline\">16483<\/span>\u00a0\u00f6\u011frencileri sorgula.<\/li>\n<\/ul>\n<h2><span id=\"stichprobenrechner_nutzen_zur_berechnung_der_stichprobengroumlszlige\">\u00d6rneklem boyutunu hesaplamak i\u00e7in hesaplay\u0131c\u0131y\u0131 kullan\u0131n<\/span><\/h2>\n<p>Bir numunenin boyutunu hesaplamak i\u00e7in bir form\u00fclle \u00e7al\u0131\u015fmak sizin i\u00e7in \u00e7ok mu karma\u015f\u0131k? Ger\u00e7ekten \u00f6yle! Ve d\u00fczenli olarak bir \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc hesaplamad\u0131\u011f\u0131n\u0131z i\u00e7in form\u00fcl\u00fc ezberlemek istemiyorsan\u0131z, QuestionPro&#8217;nun \u00f6rnek hesaplay\u0131c\u0131s\u0131n\u0131 kullan\u0131n. \u00d6rnek boyutunu hesaplama form\u00fcl\u00fc, QuestionPro&#8217;nun basit \u00f6rnek hesaplay\u0131c\u0131s\u0131na zaten dahil edilmi\u015ftir, bu nedenle g\u00fcven seviyesini ve g\u00fcven aral\u0131\u011f\u0131n\u0131 ayarlaman\u0131z ve pop\u00fclasyonu girmeniz yeterlidir. QuestionPro&#8217;nun \u00f6rnek hesaplay\u0131c\u0131s\u0131 ile bir sonraki anket veya pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fman\u0131z i\u00e7in \u00f6rnek boyutunu h\u0131zl\u0131 ve etkili bir \u015fekilde belirleyebilir ve kendinize \u00e7ok zaman ve hesaplamalar kazand\u0131rabilirsiniz.<\/p>\n<p class=\"gt-block\">\u00a0<a title=\"Pop\u00fclasyondan \u00f6rnek hesaplamak i\u00e7in \u00f6rnek hesaplay\u0131c\u0131\" href=\"https:\/\/www.questionpro.com\/sample-size-calculator\/\" target=\"_blank\" rel=\"noopener\">\u00d6RNEK HESAP MAK\u0130NES\u0130<\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41939 size-full\" title=\"\u00d6rnekleme Hesaplay\u0131c\u0131 kullan\u0131larak hesaplanabilen \u00f6rnekleme y\u00f6ntemleri\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Methoden-zur-Bildung-von-Stichproben.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Methoden-zur-Bildung-von-Stichproben.jpg 1200w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Methoden-zur-Bildung-von-Stichproben-300x180.jpg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Methoden-zur-Bildung-von-Stichproben-1030x616.jpg 1030w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Methoden-zur-Bildung-von-Stichproben-768x460.jpg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Methoden-zur-Bildung-von-Stichproben-705x422.jpg 705w\" alt=\"\u00d6rnekleme Hesaplay\u0131c\u0131 kullan\u0131larak hesaplanabilen \u00f6rnekleme y\u00f6ntemleri\" width=\"1200\" height=\"718\" \/><\/p>\n<p class=\"gt-block\"><em>Numune olu\u015fturman\u0131n bir\u00e7ok farkl\u0131 y\u00f6ntemi vard\u0131r. Hemen hemen t\u00fcm \u00f6rnekleme y\u00f6ntemlerinde, \u00f6rnek boyutu, bir \u00f6rnek hesaplay\u0131c\u0131 kullan\u0131larak fazla \u00e7aba harcamadan hesaplanabilir.<\/em><\/p>\n<h2><span id=\"arten_von_stichproben_stichprobenverfahren\">Numune t\u00fcrleri: Numune alma y\u00f6ntemleri<\/span><\/h2>\n<p>\u0130ki temel pazar ara\u015ft\u0131rmas\u0131 \u00f6rneklemesi t\u00fcr\u00fc vard\u0131r: olas\u0131l\u0131kl\u0131 \u00f6rnekleme ve olas\u0131l\u0131k d\u0131\u015f\u0131 \u00f6rnekleme. Bu iki \u00f6rnekleme y\u00f6ntemine daha yak\u0131ndan bakal\u0131m.<\/p>\n<ul>\n<li>olas\u0131l\u0131k \u00f6rne\u011fi<br \/>\nOlas\u0131l\u0131k \u00f6rneklemesi, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n tan\u0131mlanm\u0131\u015f kriterler belirledi\u011fi ve bu tan\u0131mlanm\u0131\u015f kriterlere dayal\u0131 olarak bir pop\u00fclasyonun kat\u0131l\u0131mc\u0131lar\u0131n\u0131 rastgele se\u00e7ti\u011fi bir \u00f6rnekleme y\u00f6ntemidir. Bu se\u00e7im parametreleri ile t\u00fcm kat\u0131l\u0131mc\u0131lar\u0131n \u00f6rneklemin bir par\u00e7as\u0131 olma olas\u0131l\u0131\u011f\u0131 ayn\u0131d\u0131r.<\/li>\n<li>Olas\u0131l\u0131ks\u0131z \u00f6rnekleme<br \/>\nOlas\u0131l\u0131ks\u0131z \u00f6rneklemede, pazar ara\u015ft\u0131rmac\u0131lar\u0131 \u00f6rneklemi rastgele se\u00e7erler. Bu \u00f6rnekleme y\u00f6ntemi, sabit veya \u00f6nceden tan\u0131mlanm\u0131\u015f bir se\u00e7im s\u00fcreci de\u011fildir.<\/li>\n<\/ul>\n<h3><span id=\"arten_von_wahrscheinlichkeitsstichproben\">Olas\u0131l\u0131k \u00d6rnekleme T\u00fcrleri<\/span><\/h3>\n<p>Olas\u0131l\u0131k \u00f6rneklemesi, ara\u015ft\u0131rmac\u0131lar\u0131n olas\u0131l\u0131k teorisine dayal\u0131 bir y\u00f6ntem kullanarak daha b\u00fcy\u00fck bir pop\u00fclasyondan \u00f6rnekler se\u00e7mesine olanak tan\u0131yan bir \u00f6rnekleme tekni\u011fidir. Bu \u00f6rnekleme y\u00f6ntemi ile pop\u00fclasyonun her bir \u00fcyesi dikkate al\u0131n\u0131r ve belirli bir s\u00fcrece g\u00f6re \u00f6rnekler olu\u015fturulur.<\/p>\n<p>\u00d6rne\u011fin, 1000 ki\u015filik bir pop\u00fclasyonda, her \u00fcyenin bir \u00f6rne\u011fe dahil edilme olas\u0131l\u0131\u011f\u0131 1\/1000&#8217;dir. Olas\u0131l\u0131k \u00f6rneklemesi, pop\u00fclasyon yanl\u0131l\u0131\u011f\u0131n\u0131 ortadan kald\u0131r\u0131r ve t\u00fcm \u00fcyelere \u00f6rne\u011fe dahil olma konusunda adil bir \u015fans verir.<\/p>\n<p>D\u00f6rt t\u00fcr olas\u0131l\u0131k \u00f6rneklemesi vard\u0131r:<\/p>\n<ul>\n<li>Basit rastgele \u00f6rnek<br \/>\nZamandan ve kaynaktan tasarruf sa\u011flayan en iyi olas\u0131l\u0131k \u00f6rnekleme y\u00f6ntemlerinden biri basit rastgele \u00f6rneklemedir. Bir pop\u00fclasyonun her bir \u00fcyesini rastgele se\u00e7en g\u00fcvenilir bir bilgi elde etme y\u00f6ntemidir. Her bireyin bir \u00f6rne\u011fin par\u00e7as\u0131 olarak se\u00e7ilme olas\u0131l\u0131\u011f\u0131 ayn\u0131d\u0131r.<\/li>\n<li>k\u00fcme \u00f6rne\u011fi<br \/>\nK\u00fcme \u00f6rnekleme, t\u00fcm pop\u00fclasyonu bir pop\u00fclasyonu temsil eden b\u00f6l\u00fcmlere veya k\u00fcmelere b\u00f6ler. Bu k\u00fcmelerden ya\u015f, cinsiyet, konum vb. demografik parametrelerle belirlenen \u00f6rnek kat\u0131l\u0131mc\u0131lar yer al\u0131r. \u00d6rne\u011fin, Birle\u015fik Devletler h\u00fck\u00fcmeti anakara Amerika&#8217;da ya\u015fayan g\u00f6\u00e7menlerin say\u0131s\u0131n\u0131 saymak isterse, onlar\u0131 Kaliforniya, Teksas, Florida, Massachusetts, Colorado, Hawaii vb. gibi eyalet temelli k\u00fcmelere b\u00f6lebilir.<\/li>\n<li>sistematik \u00f6rnekleme<br \/>\nSistematik \u00f6rnek se\u00e7imi ile pazar ara\u015ft\u0131rmac\u0131lar\u0131, bir pop\u00fclasyonun \u00f6rnek \u00fcyelerini d\u00fczenli aral\u0131klarla se\u00e7erler. Bu y\u00f6ntem, \u00f6rneklem i\u00e7in bir ba\u015flang\u0131\u00e7 \u200b\u200bnoktas\u0131 ve d\u00fczenli aral\u0131klarla tekrar edilebilecek bir \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc se\u00e7meyi gerektirir. Bu t\u00fcr numune alma prosed\u00fcr\u00fcn\u00fcn \u00f6nceden tan\u0131mlanm\u0131\u015f bir kapsam\u0131 vard\u0131r ve bu nedenle en az zaman alan y\u00f6ntemdir.<br \/>\n\u00d6rne\u011fin, pazar ara\u015ft\u0131rmac\u0131lar\u0131 500 ki\u015filik bir pop\u00fclasyondan 5000 ki\u015filik sistematik bir \u00f6rneklem almay\u0131 ama\u00e7lamaktad\u0131r. Bu ama\u00e7la, pop\u00fclasyonun bireysel unsurlar\u0131 1-5000 aras\u0131nda numaraland\u0131r\u0131lm\u0131\u015ft\u0131r ve her 10 ki\u015fiden biri \u00f6rneklemin bir par\u00e7as\u0131 olarak se\u00e7ilmi\u015ftir (n\u00fcfus\/\u00f6rnek b\u00fcy\u00fckl\u00fc\u011f\u00fc = 5000\/500 = 10).<\/li>\n<li>tabakal\u0131 rastgele \u00f6rnek<br \/>\nTabakal\u0131 rastgele \u00f6rnekleme, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n pop\u00fclasyonu \u00f6rt\u00fc\u015fmeyen ancak t\u00fcm pop\u00fclasyonu temsil eden daha k\u00fc\u00e7\u00fck gruplara b\u00f6ld\u00fc\u011f\u00fc bir y\u00f6ntemdir.<br \/>\n\u00d6rne\u011fin, farkl\u0131 y\u0131ll\u0131k gelire sahip ki\u015filerin \u00f6zelliklerini analiz etmek isteyen piyasa ara\u015ft\u0131rmac\u0131lar\u0131, y\u0131ll\u0131k aile gelirlerine g\u00f6re tabakalar (gruplar) olu\u015ftururlar. \u00d6rn \u2013 20.000 Euro&#8217;dan az, 21.000 ila 30.000 Euro, 31.000 ila 40.000 Euro, 41.000 ila 50.000 Euro, vb.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41936 size-full\" title=\"Olas\u0131l\u0131k \u00d6rnekleri T\u00fcrleri\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Typen-von-Wahrscheinichkeits-Stichproben.jpeg\" sizes=\"(max-width: 992px) 100vw, 992px\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Typen-von-Wahrscheinichkeits-Stichproben.jpeg 992w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Typen-von-Wahrscheinichkeits-Stichproben-300x267.jpeg 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Typen-von-Wahrscheinichkeits-Stichproben-768x683.jpeg 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Typen-von-Wahrscheinichkeits-Stichproben-705x627.jpeg 705w\" alt=\"Olas\u0131l\u0131k \u00d6rnekleri T\u00fcrleri\" width=\"992\" height=\"882\" \/><\/p>\n<h3><span id=\"arten_von_nicht-wahrscheinlichkeitsstichproben\">Olas\u0131l\u0131k d\u0131\u015f\u0131 \u00f6rneklem t\u00fcrleri<\/span><\/h3>\n<p>\u00c7o\u011fu durumda, olas\u0131l\u0131k d\u0131\u015f\u0131 bir \u00f6rneklemle y\u00fcr\u00fct\u00fclen bir anketin sonucu, istenen hedef pop\u00fclasyonu temsil etmeyebilecek yanl\u0131 sonu\u00e7lar verecektir. Ancak, durumlar vard\u0131r, \u00f6rn. B. Olas\u0131l\u0131ks\u0131z \u00f6rneklemenin di\u011fer t\u00fcrlere g\u00f6re \u00e7ok daha yararl\u0131 oldu\u011fu ara\u015ft\u0131rmalar\u0131n y\u00fcr\u00fct\u00fclmesindeki maliyet k\u0131s\u0131tlamalar\u0131 nedeniyle veya ara\u015ft\u0131rman\u0131n erken a\u015famalar\u0131nda.<\/p>\n<p>A\u015fa\u011f\u0131daki d\u00f6rt olas\u0131l\u0131k d\u0131\u015f\u0131 \u00f6rnekleme t\u00fcr\u00fc, bu \u00f6rnekleme y\u00f6nteminin amac\u0131n\u0131 daha iyi a\u00e7\u0131klamaktad\u0131r.<\/p>\n<ul>\n<li>rastgele \u00f6rneklem<br \/>\nBu y\u00f6ntem, test konular\u0131na kolay eri\u015fime dayanmaktad\u0131r, \u00f6rn. B. Bir al\u0131\u015fveri\u015f merkezindeki m\u00fc\u015fterilerle veya yo\u011fun bir caddede yayalarla g\u00f6r\u00fc\u015fme. Ara\u015ft\u0131rmac\u0131n\u0131n b\u00f6yle bir \u00f6rnek olu\u015fturmas\u0131 ve deneklerle etkile\u015fim kurmas\u0131 kolay oldu\u011fu i\u00e7in genellikle kolayda \u00f6rnekleme olarak adland\u0131r\u0131l\u0131r. Pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n, \u00f6rnek \u00f6\u011feleri se\u00e7me konusunda neredeyse hi\u00e7bir yolu yoktur ve se\u00e7im, temsili olmaktan ziyade yaln\u0131zca yak\u0131nl\u0131k temelinde yap\u0131l\u0131r.<\/li>\n<li>Yarg\u0131lay\u0131c\u0131 veya hedefli \u00f6rnekleme<br \/>\nYarg\u0131lay\u0131c\u0131 veya hedefli \u00f6rnekleme iste\u011fe ba\u011fl\u0131d\u0131r. Pazar ara\u015ft\u0131rmac\u0131lar\u0131, yaln\u0131zca \u00e7al\u0131\u015fman\u0131n amac\u0131n\u0131 ve hedef kitlenin ilgisini dikkate al\u0131r. Se\u00e7im kriterleri daha sonra, \u00f6rne\u011fin, &#8220;\u2026.&#8217;da ustalar\u0131n\u0131z\u0131 takip etmekle ilgileniyor musunuz?&#8221; ve &#8220;Hay\u0131r&#8221; yan\u0131t\u0131n\u0131 verenler \u00f6rneklemden \u00e7\u0131kar\u0131l\u0131r. \u00c7evrimi\u00e7i anketlerle, t\u00fcm insanlara ilk \u00f6nce belirli kriterleri kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131klar\u0131n\u0131n soruldu\u011fu s\u00f6zde eleme sorular\u0131 kullan\u0131larak b\u00f6yle bir \u00f6rnek \u00e7ok kolay bir \u015fekilde olu\u015fturulabilir, \u00f6rne\u011fin: \u00d6\u011frenci misiniz?; araba s\u00fcrmek; Apartman daireniz var m\u0131? Tarama sorusuna olumlu yan\u0131t verilirse, yan\u0131tlayanlar \u00f6rne\u011fe eklenecektir.<\/li>\n<li>kartopu \u00f6rneklemesi<br \/>\nKartopu \u00f6rneklemesi, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n, bir \u00f6rneklem se\u00e7mek i\u00e7in hedef bireyleri belirlemenin zor oldu\u011fu durumlarda kulland\u0131klar\u0131 bir \u00f6rnekleme tekni\u011fidir. \u00d6rne\u011fin, evsizlerle veya yasad\u0131\u015f\u0131 g\u00f6\u00e7menlerle r\u00f6portaj yapmak son derece zordur. Bu nedenle bir \u00f6rnekleme y\u00f6ntemi olarak kartopu \u00f6rneklemesi, bir \u00e7al\u0131\u015fman\u0131n konusunun olduk\u00e7a hassas oldu\u011fu ve a\u00e7\u0131k\u00e7a tart\u0131\u015f\u0131lmaktan ho\u015flanmad\u0131\u011f\u0131 durumlarda kullan\u0131l\u0131r. Bu gibi durumlarda, kartopu \u00f6rneklemesi, bu t\u00fcr anketler i\u00e7in uygun olan birka\u00e7 ki\u015fiyi belirlemek i\u00e7in kullan\u0131labilir, yani \u00f6nce arkada\u015flara ve tan\u0131d\u0131klara belirli bir insan grubundan insanlara eri\u015fimlerinin olup olmad\u0131\u011f\u0131n\u0131 sorarak ve daha sonra s\u0131rayla di\u011fer insanlara ula\u015f\u0131p ula\u015fmad\u0131klar\u0131n\u0131 sorarak. grup hedef kitlesinin eri\u015fimi var.<\/li>\n<li>Kota \u00d6rne\u011fi<br \/>\nKota \u00f6rneklemesi ile bu \u00f6rnekleme y\u00f6ntemi, \u00fcyeleri \u00f6nceden belirlenmi\u015f bir standarda g\u00f6re se\u00e7er. Bu durumda bir \u00f6rneklem belirli \u00f6zelliklere g\u00f6re olu\u015fturuldu\u011fundan, olu\u015fturulan \u00f6rnek pop\u00fclasyonla ayn\u0131 \u00f6zelliklere sahiptir. \u00c7ok h\u0131zl\u0131 ve kolay bir numune alma y\u00f6ntemidir.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<div class=\"hr hr-invisible avia-builder-el-16 el_after_av_textblock el_before_av_textblock \"><\/div>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock blogbody \">\n<h2><span id=\"11_live_online-praumlsentation_stichprobengroumlszlige_ermitteln_mit_dem_stichprobenrechner_von_questionpro_und_panelstudie_in_sekundenschnelle_starten\">1:1 canl\u0131 \u00e7evrimi\u00e7i sunum:<br \/>\nQuestionPro numune hesaplay\u0131c\u0131 ile \u00f6rneklem boyutunu belirleyin ve panel \u00e7al\u0131\u015fmas\u0131na saniyeler i\u00e7inde ba\u015flay\u0131n<\/span><\/h2>\n<p>QuestionPro&#8217;nun \u00f6rneklem hesaplay\u0131c\u0131s\u0131 ile bir pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131 veya anketi i\u00e7in bir \u00f6rne\u011fin boyutunu h\u0131zl\u0131 ve kolay bir \u015fekilde hesaplayabilirsiniz. Ayr\u0131ca, \u00e7al\u0131\u015fman\u0131z\u0131n veya anketinizin uygulanmas\u0131 i\u00e7in, kesinlikle sizin taraf\u0131n\u0131zdan hesaplanan \u00f6rne\u011fi i\u00e7eren, d\u00fcnya \u00e7ap\u0131nda 22 milyondan fazla kat\u0131l\u0131mc\u0131yla \u00e7evrimi\u00e7i bir panel sunuyoruz. Hesaplad\u0131\u011f\u0131n\u0131z \u00f6rne\u011fi kullanarak QuestionPro ile panel \u00e7al\u0131\u015fmas\u0131 yapman\u0131n ne kadar kolay oldu\u011funu size g\u00f6sterece\u011fiz.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&lt; \u00d6rneklem nedir? \u00d6rneklem teriminin tan\u0131m\u0131 \u00d6rneklem, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n \u00f6nceden tan\u0131mlanm\u0131\u015f bir se\u00e7im s\u00fcrecini kullanarak se\u00e7ip derledi\u011fi daha b\u00fcy\u00fck bir [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":387171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"pazar ara\u015ft\u0131rmas\u0131nda \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[229],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QuestionPro \u00f6rnek hesaplay\u0131c\u0131 ile \u00f6rnek boyutunu hesaplay\u0131n | QuestionPro<\/title>\n<meta name=\"description\" content=\"&lt; \u00d6rneklem nedir? \u00d6rneklem teriminin tan\u0131m\u0131 \u00d6rneklem, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n \u00f6nceden tan\u0131mlanm\u0131\u015f bir se\u00e7im s\u00fcrecini kullanarak se\u00e7ip derledi\u011fi daha\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QuestionPro \u00f6rnek hesaplay\u0131c\u0131 ile \u00f6rnek boyutunu hesaplay\u0131n | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"&lt; \u00d6rneklem nedir? \u00d6rneklem teriminin tan\u0131m\u0131 \u00d6rneklem, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n \u00f6nceden tan\u0131mlanm\u0131\u015f bir se\u00e7im s\u00fcrecini kullanarak se\u00e7ip derledi\u011fi daha\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T11:42:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T14:16:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/04\/32-Sample-size.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"843\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Musaddiq Shaikh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Musaddiq Shaikh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/\"},\"author\":{\"name\":\"Musaddiq Shaikh\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c\"},\"headline\":\"QuestionPro \u00f6rnek hesaplay\u0131c\u0131 ile \u00f6rnek boyutunu hesaplay\u0131n\",\"datePublished\":\"2022-07-07T11:42:24+00:00\",\"dateModified\":\"2024-05-27T14:16:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/\"},\"wordCount\":2137,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Pazar ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/sample-size-calculator-market-research\/\",\"name\":\"QuestionPro \u00f6rnek hesaplay\u0131c\u0131 ile \u00f6rnek boyutunu hesaplay\u0131n | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-07-07T11:42:24+00:00\",\"dateModified\":\"2024-05-27T14:16:35+00:00\",\"description\":\"&lt; \u00d6rneklem nedir? 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