{"id":438015,"date":"2022-08-18T05:11:01","date_gmt":"2022-08-18T12:11:01","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=438015"},"modified":"2022-08-18T05:11:01","modified_gmt":"2022-08-18T12:11:01","slug":"trend-analysis-in-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/","title":{"rendered":"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR?"},"content":{"rendered":"<div class=\"entry__content\">\n<p><span>Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ft-macro-description\"><span>Trend analizi, bize uzun vadeli bir anket i\u00e7in zaman i\u00e7indeki verilere bakma yetene\u011fi veren uygulamad\u0131r.\u00a0Test veya test puanlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmak (ayn\u0131 anketi birka\u00e7 hafta veya ay boyunca birden \u00e7ok kez \u00e7al\u0131\u015ft\u0131r\u0131yorsan\u0131z, bkz.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Peki trend analizi ne anlama geliyor?\u00a0endi\u015felenmenize gerek yok!\u00a0T\u00fcm ara\u015ft\u0131rma projelerinizde kullanmaya ba\u015flayabilmeniz i\u00e7in bu t\u00fcr analizler hakk\u0131nda bilmeniz gereken her \u015feyi i\u00e7eren bu makaleyi yazd\u0131.<\/span><\/p>\n<h2 class=\"ft-macro-main-title\"><span>Trend analizi nedir?<\/span><\/h2>\n<p class=\"ft-macro-description\"><span>Trend analizi, ge\u00e7mi\u015f ve mevcut trendlerden g\u00f6zlemlenen ve kaydedilen verilerin analizine dayal\u0131 olarak gelecekteki m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 tahmin etmek i\u00e7in verileri toplamak ve incelemek i\u00e7in ara\u015ft\u0131rmalarda kullan\u0131lan bir metodolojidir.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Ba\u015fka bir deyi\u015fle, trend analizi, gelecekteki i\u015f planlar\u0131 i\u00e7in strateji olu\u015fturmak i\u00e7in bu verileri kullanan de\u011ferli i\u00e7g\u00f6r\u00fcler olu\u015fturmak i\u00e7in belirli bir s\u00fcre boyunca istatistiksel verileri ve kay\u0131tl\u0131 piyasa davran\u0131\u015f\u0131n\u0131 inceleyen s\u00fcre\u00e7tir.\u00a0Pazar\u0131n ve onunla ili\u015fkili t\u00fcketicilerin temel \u00f6zelliklerini belirlemeye yard\u0131mc\u0131 olur.<\/span><\/p>\n<h3 class=\"ft-macro-main-title\"><span>Pazar ara\u015ft\u0131rmas\u0131nda trend analizi<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>Trend Analizi raporu ile ge\u00e7mi\u015f verileri kar\u015f\u0131la\u015ft\u0131rabilir ve a\u015fa\u011f\u0131daki gibi sorulara yan\u0131t alabilirsiniz:<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Trend Analizi raporu ile ge\u00e7mi\u015f verileri kar\u015f\u0131la\u015ft\u0131rabilir ve a\u015fa\u011f\u0131daki gibi sorulara yan\u0131t alabilirsiniz:<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><span>NPS puan\u0131n\u0131z zamanla iyile\u015fti mi?<\/span><\/li>\n<li><span>M\u00fc\u015fteri deneyimi son \u00e7eyre\u011fe g\u00f6re de\u011fi\u015fti mi?<\/span><\/li>\n<li><span>\u00c7al\u0131\u015fanlar art\u0131k daha ilgili mi?\u00a0\u00c7al\u0131\u015fanlar\u0131n elde tutulmas\u0131nda bir art\u0131\u015f var m\u0131?<\/span><\/li>\n<li><span>Sat\u0131\u015flar\u0131n bu y\u0131l artmas\u0131 bekleniyor mu?<\/span><\/li>\n<\/ul>\n<p class=\"ft-macro-description\"><span>Trend analizi, uzun vadeli verilerin bir \u00f6zetini sunmaya yard\u0131mc\u0131 olur.\u00a0Zaman i\u00e7inde farkl\u0131 noktalarda varyans\u0131 ara\u015ft\u0131rmak ve m\u00fc\u015fterilerin ve pazarlar\u0131n zaman i\u00e7inde nas\u0131l tepki verdi\u011fini g\u00f6rmek i\u00e7in kullan\u0131n.\u00a0Piyasadaki talep i\u00e7in en uygun zaman\u0131 belirlemek ve buna g\u00f6re harekete ge\u00e7mek i\u00e7in daha d\u00fc\u015f\u00fck talebin a\u015famalar\u0131n\u0131 belirlemek i\u00e7in trend analizini kullan\u0131n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"ft-macro-fulwidth-img lazyloaded\" src=\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/Trend-analysis420-1.png\" alt=\"Ara\u015ft\u0131rmada Trend Analizi - \u00d6rnek\" data-src=\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/Trend-analysis420-1.png\" \/><\/p>\n<p class=\"ft-macro-description\"><span>QuestionPro, sonu\u00e7lar\u0131 a\u015fa\u011f\u0131daki veri filtrelerine g\u00f6re filtrelemenize olanak tan\u0131r:<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><span>Veri k\u00fcmesi filtresi: Raporu, t\u00fcm veri k\u00fcmesinde veya \u00f6zel \u00f6l\u00e7\u00fctleri kar\u015f\u0131layan bir yan\u0131t k\u00fcmesinde g\u00f6r\u00fcnt\u00fclemeyi se\u00e7ebilirsiniz.<\/span><\/li>\n<li><span>Anket Tamamlanma Durumu: Sonu\u00e7lar\u0131 ba\u015flat\u0131lm\u0131\u015f, tamamlanm\u0131\u015f veya tamamlanm\u0131\u015f anketlere g\u00f6re filtreleyin.<\/span><\/li>\n<li><span>Tarih: Belirli bir zaman \u00e7er\u00e7evesindeki verileri kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in ba\u015flang\u0131\u00e7 \u200b\u200bve biti\u015f tarihlerini ayarlay\u0131n.<\/span><\/li>\n<li><span>S\u0131kl\u0131k: Raporlar\u0131 g\u00fcnl\u00fck, haftal\u0131k, ayl\u0131k veya \u00fc\u00e7 ayl\u0131k olarak d\u0131\u015fa aktarmak isteyip istemedi\u011finizi se\u00e7in.<\/span><\/li>\n<li><span>\u00c7\u0131kt\u0131 verileri: Anket sonu\u00e7lar\u0131 i\u00e7in e\u011filim analizi raporunda veri \u00f6\u011felerinin y\u00fczde olarak m\u0131 yoksa ayr\u0131nt\u0131l\u0131 istatistikler olarak m\u0131 g\u00f6r\u00fcnt\u00fclenece\u011fini se\u00e7in.<\/span><\/li>\n<\/ul>\n<p class=\"ft-macro-description\"><span>\u00a0A\u015fa\u011f\u0131daki grafik bi\u00e7imlerini kullanarak\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/survey-data-collection\/\"><span>anket ara\u015ft\u0131rma verilerindeki<\/span><\/a><span>\u00a0e\u011filimleri g\u00f6r\u00fcnt\u00fcleyebilirsiniz\u00a0 :<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><span>oluklu alan diyagram\u0131<\/span><\/li>\n<li><span>anahtar diyagram<\/span><\/li>\n<li><span>alan grafi\u011fi<\/span><\/li>\n<li><span>\u00e7izgi grafi\u011fi<\/span><\/li>\n<li><span>alan y\u0131\u011f\u0131n grafi\u011fi<\/span><\/li>\n<li><span>alan y\u0131\u011f\u0131n grafi\u011fi<\/span><\/li>\n<\/ul>\n<h3 class=\"ft-macro-main-title\"><span>Anketlerde e\u011filim analizinin kullan\u0131mlar\u0131<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>Ara\u015ft\u0131rmac\u0131lar ve \u015firketler, a\u015fa\u011f\u0131dakiler i\u00e7in veri toplad\u0131ktan sonra bir e\u011filim analizi raporu y\u00f6netir:<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><b><span>T\u00fcketici davran\u0131\u015f\u0131n\u0131 anlamak i\u00e7in:<\/span><\/b><span>\u00a0Ge\u00e7mi\u015f verilere dayanarak, \u015firketlerin t\u00fcketicilerin tam olarak neye ihtiya\u00e7 duydu\u011funu ve neye ihtiya\u00e7 duymad\u0131\u011f\u0131n\u0131 anlamalar\u0131na yard\u0131mc\u0131 olur.\u00a0\u00dcr\u00fcnlerde zaman\u0131nda de\u011fi\u015fiklik yapmalar\u0131na ve ard\u0131ndan onlar\u0131 piyasaya s\u00fcrmelerine yard\u0131mc\u0131 olur.\u00a0\u00d6rne\u011fin, ay\u0131 piyasas\u0131 ko\u015fullar\u0131nda m\u00fc\u015fterilerin belirlenmesine ve hedeflenmesine ve bilin\u00e7li kararlar al\u0131nmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li><b><span>T\u00fcketici alg\u0131s\u0131ndaki bir de\u011fi\u015fimi belirlemek i\u00e7in:<\/span><\/b><span>\u00a0\u00a0Bir t\u00fcketicinin bir \u00fcr\u00fcn veya hizmete ili\u015fkin alg\u0131s\u0131 olduk\u00e7a dalgal\u0131 olabilir.\u00a0K\u0131sa vadeli planlama sizi uza\u011fa g\u00f6t\u00fcrmez.\u00a0M\u00fc\u015fteri memnuniyeti seviyeleri, i\u015f tarz\u0131 veya \u00fcr\u00fcndeki k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler nedeniyle de\u011fi\u015febilir.\u00a0Trend analizi, t\u00fcketici ihtiya\u00e7lar\u0131n\u0131n teknik analizini ve bir \u00fcr\u00fcn\u00fc veya hizmeti nas\u0131l alg\u0131lad\u0131klar\u0131n\u0131 i\u00e7erir.<\/span><\/li>\n<li><b><span>Maliyet etkenlerini anlamak i\u00e7in:<\/span><\/b><span>\u00a0\u00a0\u015eirketlerin, hisse senedi fiyatlar\u0131 ve zaman dilimlerinde \u00fcr\u00fcn veya hizmetlerini etkileyen maliyet etkenleri gibi i\u015flerinin finansal y\u00f6nlerini incelemeleri gerekir.\u00a0Yenilik yapmalar\u0131 ve m\u00fcmk\u00fcn olan en iyi \u00fcr\u00fcnleri rakiplerinden daha d\u00fc\u015f\u00fck bir fiyata bulmalar\u0131 gerekiyor.\u00a0Belirli bir s\u00fcre boyunca trend analizi, bu s\u00fcr\u00fcc\u00fclerin belirlenmesine yard\u0131mc\u0131 olur.\u00a0Trend analizi, bir yat\u0131r\u0131mc\u0131n\u0131n kar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131\u015fl\u0131 bir ara\u00e7t\u0131r.<\/span><\/li>\n<\/ul>\n<h3 class=\"ft-macro-main-title\"><span>Anket verilerindeki e\u011filimleri analiz etmenin avantajlar\u0131<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>Trend analizi \u00e7al\u0131\u015ft\u0131rman\u0131n ticari faydalar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><b><span>Olu\u015fturma Stratejisi:<\/span><\/b><span>\u00a0Trend analizi, bir i\u015fe yeni girenleri tahmin etmeye yard\u0131mc\u0131 olur ve bir \u015firketin sekt\u00f6rdeki konumunu desteklemek i\u00e7in stratejiler geli\u015ftirmesine olanak tan\u0131r.\u00a0S\u0131f\u0131r trend analizi, yeni \u00fcr\u00fcnlerin piyasaya s\u00fcr\u00fclmesine yard\u0131mc\u0131 olabilir.\u00a0\u00d6rne\u011fin, trend raporlar\u0131, Y ku\u015fa\u011f\u0131n\u0131n gazete okumak yerine OTT i\u00e7eri\u011fini izlemeyi tercih etti\u011fini g\u00f6steriyorsa, reklamlar\u0131n\u0131z\u0131 bu platformlarda yay\u0131nlayabilirsiniz.\u00a0TV ve gazeteler gibi geleneksel medyadan OTT sitelerine ge\u00e7erek pazarlama harcamalar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/span><\/li>\n<li><b><span>\u0130\u015f Geni\u015fletme:<\/span><\/b><span>\u00a0\u00a0\u015eirketlerin ve kurulu\u015flar\u0131n i\u015flerini b\u00fcy\u00fctmek i\u00e7in stratejik kararlar almalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.\u00a0T\u00fcketici trendlerindeki kal\u0131plar\u0131 belirlemek, i\u015finizi b\u00fcy\u00fctmek i\u00e7in yeni pazar alanlar\u0131 ke\u015ffetmenize yard\u0131mc\u0131 olacakt\u0131r.\u00a0\u00d6rne\u011fin, k\u0131rsal alanlardaki talebin istikrarl\u0131 bir \u015fekilde artt\u0131\u011f\u0131n\u0131 fark ederseniz, belirli yerleri daha agresif bir \u015fekilde hedeflemeyi planlayabilirsiniz.<\/span><\/li>\n<li><b><span>De\u011fi\u015fim Analizi G\u00f6stergesi:<\/span><\/b><span>\u00a0\u00a0\u0130\u015fletmelerde d\u00fc\u015f\u00fck performans g\u00f6steren alanlar\u0131n belirlenmesinde bir g\u00f6sterge olarak kullan\u0131\u015fl\u0131d\u0131r.\u00a0\u00c7o\u011fu kurulu\u015f\u00a0\u00a0<\/span><span>\u00a0, destek\u00e7ileri, olumsuzlar\u0131 ve ele\u015ftirmenleri belirlemek i\u00e7in\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/ar\/survey-templates\/customer-satisfaction-surveys\/\"><span>m\u00fc\u015fteri memnuniyeti anketleri y\u00fcr\u00fct\u00fcr.\u00a0<\/span><\/a><span>Olumsuz \u00f6\u011felerin ve ele\u015ftirmenlerin say\u0131s\u0131nda keskin bir art\u0131\u015f varsa, \u00fcr\u00fcn kalitesi, hizmet, teslimat veya m\u00fc\u015fteri deste\u011fi konusunda endi\u015feleri olabilir.\u00a0Verileri analiz ettikten sonra iyile\u015ftirme alanlar\u0131n\u0131 belirledikten sonra bunlara g\u00f6re hareket edin, bir anket yap\u0131n ve zaman i\u00e7inde sonu\u00e7lardaki de\u011fi\u015fimi \u00f6l\u00e7\u00fcn.<\/span><\/li>\n<li><b><span>\u0130\u015f notlar\u0131:<\/span><\/b><span>\u00a0\u00a0i\u015fin iyi gitti\u011fi alanlar\u0131 belirlemeye yard\u0131mc\u0131 olur ve i\u015f geni\u015fletme stratejilerini \u00e7o\u011falt\u0131r.<\/span><\/li>\n<\/ul>\n<h3 class=\"ft-macro-main-title\"><span>Trend analizi t\u00fcrleri<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>Farkl\u0131 trend analizi t\u00fcrlerini s\u0131n\u0131fland\u0131rman\u0131n en yayg\u0131n yolu genellikle kullan\u0131lan y\u00f6nteme ba\u011fl\u0131d\u0131r.\u00a0Bu y\u00f6ntemler ikiye ayr\u0131l\u0131r: zamansal, co\u011frafi ve sezgisel.\u00a0Bunun hakk\u0131nda konu\u015fal\u0131m.<\/span><\/p>\n<h4><span>zaman y\u00f6ntemi<\/span><\/h4>\n<p class=\"ft-macro-description\"><span>Bu t\u00fcr bir metodoloji, belirli bir veri k\u00fcmesinin veya \u00e7al\u0131\u015fma nesnelerinin belirli bir zaman dilimindeki kal\u0131plar\u0131n\u0131 ve e\u011filimlerini ve bu d\u00f6nemdeki de\u011fi\u015fimini analiz etmek i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Bu t\u00fcr \u00e7al\u0131\u015fmalara a\u00e7\u0131k bir \u00f6rnek,\u00a0\u00a0<\/span><span>\u00a0ortaya \u00e7\u0131kan e\u011filimleri tespit etme ve analiz etme niyetiyle\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/longitudinal-study\/\"><span>yap\u0131lan boylamsal \u00e7al\u0131\u015fmalard\u0131r .<\/span><\/a><\/p>\n<p class=\"ft-macro-description\"><span>Esas olarak etnografik ara\u015ft\u0131rmalarda ve olaylara odaklanan di\u011fer \u00e7al\u0131\u015fma t\u00fcrlerinde kullan\u0131l\u0131r.\u00a0Bu tip trend analizinin \u00f6nemli dezavantaj\u0131, \u00e7al\u0131\u015fman\u0131n nihai sonucunu etkileyebilecek bir\u00e7ok de\u011fi\u015fkene maruz kalmas\u0131d\u0131r.<\/span><\/p>\n<h4><span>co\u011frafi y\u00f6ntem<\/span><\/h4>\n<p class=\"ft-macro-description\"><span>Co\u011frafi y\u00f6ntem genellikle kolay ve g\u00fcvenilirdir;\u00a0Ayn\u0131 veya farkl\u0131 co\u011frafi alanlara ait kullan\u0131c\u0131 gruplar\u0131 aras\u0131ndaki ortak noktalar\u0131 ve farkl\u0131l\u0131klar\u0131 belirlemenin bir yolu olabilir.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Co\u011frafi y\u00f6ntemin temel amac\u0131, co\u011frafi konumlar\u0131na g\u00f6re tan\u0131mlanan kullan\u0131c\u0131 gruplar\u0131nda geli\u015fen e\u011filimleri analiz etmektir.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Dolay\u0131s\u0131yla co\u011frafi y\u00f6ntemin dezavantaj\u0131, co\u011frafi konum kullan\u0131c\u0131 gruplar\u0131n\u0131n k\u00fclt\u00fcr\u00fc ve gelenekleri gibi fakt\u00f6rlerden etkilenebilen veri analizinin co\u011frafi s\u0131n\u0131rlamas\u0131d\u0131r.<\/span><\/p>\n<h4><span>sezgisel y\u00f6ntem<\/span><\/h4>\n<p class=\"ft-macro-description\"><span>Sezgisel y\u00f6ntem, mant\u0131ksal a\u00e7\u0131klamalara, davran\u0131\u015f kal\u0131plar\u0131na veya potansiyel m\u00fc\u015fterinin g\u00f6rd\u00fc\u011f\u00fc di\u011fer unsurlara dayal\u0131 olarak kullan\u0131c\u0131 gruplar\u0131 i\u00e7indeki e\u011filimleri analiz etmek i\u00e7in y\u00fcr\u00fct\u00fclen bir t\u00fcr e\u011filim analizidir.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>B\u00fcy\u00fck miktarda istatistiksel veriye ihtiya\u00e7 duymadan tahmin yapmak i\u00e7in kullan\u0131\u015fl\u0131d\u0131r.\u00a0Bununla birlikte, metodolojiyle ilgili baz\u0131 problemler, f\u00fct\u00fcristler ve ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan sunulan bilgi ve mant\u0131\u011fa a\u015f\u0131r\u0131 g\u00fcvenerek, onu ara\u015ft\u0131rmac\u0131ya kar\u015f\u0131 \u00f6nyarg\u0131ya kar\u015f\u0131 savunmas\u0131z hale getiriyor.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Sezgisel y\u00f6ntem, trend analizinin en zor t\u00fcr\u00fcd\u00fcr ve do\u011fru olmayabilir.<\/span><\/p>\n<h3 class=\"ft-macro-main-title\"><span>Trend analizi \u00f6rne\u011fi<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>A\u015fa\u011f\u0131daki grafik, her \u00fclke i\u00e7in kanal sat\u0131\u015flar\u0131n\u0131n bir d\u00f6nemi boyunca trend analizini g\u00f6stermektedir.\u00a0Kanallar d\u00f6rt kategoriye dayanmaktad\u0131r:<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><span>kupon<\/span><\/li>\n<li><span>reklam g\u00f6ster<\/span><\/li>\n<li><span>SEM<\/span><\/li>\n<li><span>SEO<\/span><\/li>\n<\/ul>\n<p class=\"ft-macro-description\"><span>Bu grafik, ayl\u0131k olarak analiz edilen bir sat\u0131\u015f modeli \u00f6rne\u011fidir.\u00a0Tablo, \u00f6n\u00fcm\u00fczdeki aylar i\u00e7in trend tahminini g\u00f6stermek i\u00e7in ortalama hesaplamay\u0131 g\u00f6sterir.\u00a0Tablo, son d\u00f6rt ayl\u0131k sat\u0131\u015f rakamlar\u0131na dayanmaktad\u0131r.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Trend analizi \u00f6rne\u011fi:<\/span><\/p>\n<p><img decoding=\"async\" class=\"ft-macro-fulwidth-img lazyloaded\" src=\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/Trend-Analysis.jpg\" alt=\"Trend analizi \u00f6rne\u011fi\" data-src=\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/Trend-Analysis.jpg\" \/><\/p>\n<h3 class=\"ft-macro-main-title\"><span>QuestionPro&#8217;da trend analizi nas\u0131l kullan\u0131l\u0131r?<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>Bu mod\u00fcl, zaman i\u00e7inde toplanan yan\u0131t verilerini \u00e7izmenize olanak tan\u0131r.\u00a0Uzun vadeli bir anket yap\u0131yorsan\u0131z ve zaman i\u00e7inde alg\u0131 ve yan\u0131tlardaki farkl\u0131l\u0131klar\u0131 \u00f6l\u00e7mek veya piyasada bir trendin tersine d\u00f6nmesine haz\u0131rlanmak istiyorsan\u0131z bu \u00f6zellikle de\u011ferlidir.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Bu analiz, m\u00fc\u015fterileri etkileyen \u00fcr\u00fcn hatt\u0131 ve hizmet d\u00fczeyi de\u011fi\u015fiklikleriyle ilgili olas\u0131 sorunlar\u0131n ve sorunlar\u0131n erken uyar\u0131 g\u00f6stergesi olarak de\u011ferli olabilir.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Bu anket \u00f6zelli\u011finin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/help\/trend-analysis.html\"><span>anket verilerinin trend analizine ili\u015fkin yard\u0131m dosyam\u0131z\u0131<\/span><\/a><span>\u00a0ke\u015ffedin\u00a0 .<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Bu \u00f6zellik hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, 10 g\u00fcnl\u00fck \u00fccretsiz bir deneme ba\u015flat\u0131n (kredi kart\u0131 gerekmez), \u00fccretsiz bir deneme planlay\u0131n ve en iyi \u00e7evrimi\u00e7i anket olu\u015fturma arac\u0131yla elde edebilece\u011finiz her \u015feyi ke\u015ffedin.<\/span><\/p>\n<div class=\"macro-bottom-cta-section macro-btm-blue-cta-section\">\n<div class=\"content-wrapper\"><\/div>\n<\/div>\n<\/div>\n<div id=\"related_posts\" class=\"related_posts\">\n<div class=\"related_posts_heading\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n &nbsp; Trend analizi, bize uzun [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":346563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"pazar ara\u015ft\u0131rmas\u0131nda trend analizi","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[220],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n &nbsp; Trend analizi, bize\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n &nbsp; Trend analizi, bize\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T12:11:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/01\/27-Trend-analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"843\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Musaddiq Shaikh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Musaddiq Shaikh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/\"},\"author\":{\"name\":\"Musaddiq Shaikh\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c\"},\"headline\":\"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR?\",\"datePublished\":\"2022-08-18T12:11:01+00:00\",\"dateModified\":\"2022-08-18T12:11:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/\"},\"wordCount\":1691,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Anket Yaz\u0131l\u0131m\u0131 \u00d6zellikleri\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/\",\"name\":\"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-08-18T12:11:01+00:00\",\"dateModified\":\"2022-08-18T12:11:01+00:00\",\"description\":\"Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n &nbsp; Trend analizi, bize\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anket Yaz\u0131l\u0131m\u0131 \u00d6zellikleri\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/anket-yazilimi-ozellikleri\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c\",\"name\":\"Musaddiq Shaikh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g\",\"caption\":\"Musaddiq Shaikh\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/musaddiq\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR? | QuestionPro","description":"Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n &nbsp; Trend analizi, bize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/","og_locale":"tr_TR","og_type":"article","og_title":"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR? | QuestionPro","og_description":"Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n &nbsp; Trend analizi, bize","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-08-18T12:11:01+00:00","og_image":[{"width":843,"height":504,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/01\/27-Trend-analysis.jpg","type":"image\/jpeg"}],"author":"Musaddiq Shaikh","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Musaddiq Shaikh","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/"},"author":{"name":"Musaddiq Shaikh","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c"},"headline":"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR?","datePublished":"2022-08-18T12:11:01+00:00","dateModified":"2022-08-18T12:11:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/"},"wordCount":1691,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Anket Yaz\u0131l\u0131m\u0131 \u00d6zellikleri"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/","name":"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR? | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-08-18T12:11:01+00:00","dateModified":"2022-08-18T12:11:01+00:00","description":"Zaman i\u00e7indeki verileri yakalamak, kal\u0131plar\u0131 belirlemek ve gelecekteki e\u011filimleri tahmin etmek i\u00e7in trend analizini kullan\u0131n &nbsp; Trend analizi, bize","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/trend-analysis-in-market-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Anket Yaz\u0131l\u0131m\u0131 \u00d6zellikleri","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/anket-yazilimi-ozellikleri\/"},{"@type":"ListItem","position":3,"name":"PAZAR ARA\u015eTIRMASI \u0130\u00c7\u0130N TREND ANAL\u0130Z\u0130 NASIL KULLANILIR?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c","name":"Musaddiq Shaikh","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g","caption":"Musaddiq Shaikh"},"url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/musaddiq\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/01\/27-Trend-analysis.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/01\/27-Trend-analysis.jpg","author_info":{"display_name":"Musaddiq Shaikh","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/musaddiq\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/438015"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=438015"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/438015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/346563"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=438015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=438015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=438015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}