{"id":729851,"date":"2018-08-10T00:14:36","date_gmt":"2018-08-10T07:14:36","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/arastirma-ve-yontemlerde-mulakat-turleri\/"},"modified":"2018-08-10T00:14:36","modified_gmt":"2018-08-10T00:14:36","slug":"arastirma-ve-yontemlerde-mulakat-turleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/arastirma-ve-yontemlerde-mulakat-turleri\/","title":{"rendered":"Ara\u015ft\u0131rma ve Y\u00f6ntemlerde M\u00fclakat T\u00fcrleri"},"content":{"rendered":"<p>\u00c7o\u011fu insan\u0131n d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnden daha fazla m\u00fclakat t\u00fcr\u00fc vard\u0131r.  <span style=\"font-weight: 400;\">M\u00fclakat, genellikle kat\u0131l\u0131mc\u0131larla sohbet etmek ve bir konu hakk\u0131nda veri toplamak i\u00e7in a\u00e7\u0131k u\u00e7lu sorular sormay\u0131 i\u00e7eren <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">nitel bir ara\u015ft\u0131rma<\/a> tekni\u011fidir. \u00c7o\u011fu durumda g\u00f6r\u00fc\u015fmeci, iyi planlanm\u0131\u015f ve uygulanm\u0131\u015f bir dizi soruda kat\u0131l\u0131mc\u0131lar\u0131n g\u00f6r\u00fc\u015flerini anlamay\u0131 ama\u00e7layan konu uzman\u0131d\u0131r.  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><span style=\"font-weight: 400;\">sorular ve cevaplar<\/span><\/a><span style=\"font-weight: 400;\">. M\u00fclakatlar, hedef pazardan bilgi toplamak s\u00f6z konusu oldu\u011funda odak gruplar\u0131na ve anketlere benzer, ancak i\u015fleyi\u015f a\u00e7\u0131s\u0131ndan tamamen farkl\u0131d\u0131r.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\"><br \/>\n  <span style=\"font-weight: 400;\">odak gruplar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> 6-10 bireyden olu\u015fan k\u00fc\u00e7\u00fck bir grupla s\u0131n\u0131rl\u0131yken <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  do\u011fas\u0131 gere\u011fi nicelikseldir. M\u00fclakatlar bir pop\u00fclasyondan bir \u00f6rneklem ile ger\u00e7ekle\u015ftirilir ve sergiledikleri temel \u00f6zellik konu\u015fma tonlar\u0131d\u0131r.  <\/span><\/p>\n<h2><b>Ara\u015ft\u0131rmalarda Temel M\u00fclakat T\u00fcrleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rmac\u0131, ara\u015ft\u0131rman\u0131n ancak hedef kitlesinin bir b\u00f6l\u00fcm\u00fcyle tan\u0131\u015farak ve ki\u015fisel olarak ba\u011flant\u0131 kurarak bilgi elde edilebilecek bir noktas\u0131nda bir grup kat\u0131l\u0131mc\u0131yla g\u00f6r\u00fc\u015fmeler yapmak zorundad\u0131r. M\u00fclakatlar, ara\u015ft\u0131rmac\u0131lara kat\u0131l\u0131mc\u0131lar\u0131n\u0131 y\u00f6nlendirebilecekleri ve istenilen detayda girdi elde edebilecekleri bir platform sunar. Ara\u015ft\u0131rmalarda \u00fc\u00e7 temel g\u00f6r\u00fc\u015fme t\u00fcr\u00fc vard\u0131r:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Yap\u0131land\u0131r\u0131lm\u0131\u015f M\u00fclakatlar:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmeler, i\u015fleyi\u015flerinde son derece kat\u0131 olan ve sonu\u00e7lar\u0131n elde edilmesi ve analiz edilmesi i\u00e7in kat\u0131l\u0131mc\u0131lara \u00e7ok az veya hi\u00e7 soru sorulmas\u0131na izin vermeyen ara\u015ft\u0131rma ara\u00e7lar\u0131 olarak tan\u0131mlanmaktad\u0131r. Bu nedenle standartla\u015ft\u0131r\u0131lm\u0131\u015f bir m\u00fclakat olarak da bilinir ve yakla\u015f\u0131m\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\">nicelikseldir<\/a>. Bu g\u00f6r\u00fc\u015fmedeki sorular, gerekli bilgi detay\u0131na g\u00f6re \u00f6nceden belirlenir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmeler <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/survey-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">anket ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> T\u00fcm g\u00f6r\u00fc\u015fme oturumlar\u0131 boyunca tekd\u00fczeli\u011fi korumak amac\u0131yla. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitlenin t\u00fcr\u00fcne g\u00f6re kapal\u0131 u\u00e7lu olabilece\u011fi gibi a\u00e7\u0131k u\u00e7lu da olabilirler. Kapal\u0131 u\u00e7lu sorular, bir cevap se\u00e7enekleri koleksiyonundan kullan\u0131c\u0131 tercihlerini anlamak i\u00e7in dahil edilebilirken, a\u00e7\u0131k u\u00e7lu sorular g\u00f6r\u00fc\u015fmedeki belirli bir b\u00f6l\u00fcm hakk\u0131nda ayr\u0131nt\u0131lar elde etmek i\u00e7in dahil edilebilir.  <\/span><\/p>\n<h4><b>Yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmelerin avantajlar\u0131:  <\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmeler, farkl\u0131 yan\u0131tlar\u0131n do\u011frulu\u011funa odaklan\u0131r ve bu sayede son derece d\u00fczenli veriler toplanabilir. Farkl\u0131 kat\u0131l\u0131mc\u0131lar ayn\u0131 yap\u0131daki sorulara farkl\u0131 t\u00fcrde cevaplar verirler &#8211; elde edilen cevaplar toplu olarak analiz edilebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hedef kitlenin geni\u015f bir \u00f6rneklemiyle temasa ge\u00e7mek i\u00e7in kullan\u0131labilirler.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f m\u00fclakatlar\u0131n sundu\u011fu standardizasyon sayesinde m\u00fclakat prosed\u00fcr\u00fc kolayla\u015fmaktad\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayn\u0131 m\u00fclakat yap\u0131s\u0131 nedeniyle birden fazla \u00f6rneklemde \u00e7o\u011faltma kolay hale gelir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00f6r\u00fc\u015fme tasarlan\u0131rken ayr\u0131nt\u0131lar\u0131n kapsam\u0131 zaten g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011fundan, daha iyi bilgi elde edilebilir ve ara\u015ft\u0131rmac\u0131 do\u011fru sorular sorarak ara\u015ft\u0131rma problemini kapsaml\u0131 bir \u015fekilde analiz edebilir. <\/span><a href=\"https:\/\/www.questionpro.com\/article\/research-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fclakat\u0131n yap\u0131s\u0131 sabit oldu\u011fundan, genellikle g\u00fcvenilir sonu\u00e7lar \u00fcretir ve uygulanmas\u0131 h\u0131zl\u0131d\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131 ile kat\u0131l\u0131mc\u0131 aras\u0131ndaki ili\u015fki resmi de\u011fildir, \u00e7\u00fcnk\u00fc ara\u015ft\u0131rmac\u0131 kat\u0131l\u0131mc\u0131n\u0131n g\u00f6r\u00fc\u015flerini net bir \u015fekilde anlayabilir. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/margin-of-error\/\"><br \/>\n  <span style=\"font-weight: 400;\">hata pay\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Kat\u0131l\u0131mc\u0131n\u0131n anketin bir par\u00e7as\u0131 olmay\u0131 kabul etmesi ya da do\u011fru bilgileri vermekle ilgilenmemesi durumunda. <\/span> <\/li>\n<\/ul>\n<h4><b>Yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmelerin dezavantajlar\u0131:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elde edilen sonu\u00e7lar\u0131n s\u0131n\u0131rl\u0131 de\u011ferlendirme kapsam\u0131.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bilginin do\u011frulu\u011fu, bilginin detay\u0131na \u00fcst\u00fcn gelir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar sunulan cevap se\u00e7enekleri aras\u0131ndan se\u00e7im yapmaya zorlanmaktad\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131n\u0131n, kat\u0131l\u0131mc\u0131larla yap\u0131lan sohbet ne kadar ilgin\u00e7 olursa olsun, her zaman kararla\u015ft\u0131r\u0131lan sorular listesine ba\u011fl\u0131 kalmas\u0131 beklenir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f bir m\u00fclakat i\u00e7in \u00f6nemli miktarda zaman gereklidir.  <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Pazar Ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Yar\u0131 Yap\u0131land\u0131r\u0131lm\u0131\u015f G\u00f6r\u00fc\u015fmeler:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f m\u00fclakatlar, temel m\u00fclakat yap\u0131s\u0131n\u0131 koruman\u0131n yan\u0131 s\u0131ra ara\u015ft\u0131rmac\u0131ya kat\u0131l\u0131mc\u0131lar\u0131 sorgulamas\u0131 i\u00e7in \u00f6nemli miktarda hareket alan\u0131 sunar. Ara\u015ft\u0131rmac\u0131lar ve g\u00f6r\u00fc\u015f\u00fclen ki\u015filer aras\u0131nda rehberli bir konu\u015fma olsa bile &#8211; ara\u015ft\u0131rmac\u0131lara kayda de\u011fer bir esneklik sunulur. Bir ara\u015ft\u0131rmac\u0131, bu t\u00fcr bir ara\u015ft\u0131rma g\u00f6r\u00fc\u015fmesinde yap\u0131n\u0131n varl\u0131\u011f\u0131nda birden fazla g\u00f6r\u00fc\u015fme turunun gerekli olmayaca\u011f\u0131ndan emin olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131y\u0131 ak\u0131lda tutarak, ara\u015ft\u0131rmac\u0131 herhangi bir fikri takip edebilir veya t\u00fcm g\u00f6r\u00fc\u015fmeden yarat\u0131c\u0131 bir \u015fekilde yararlanabilir. Bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 i\u00e7in bilgi toplamak amac\u0131yla kat\u0131l\u0131mc\u0131lara ek sorular sormak her zaman gereklidir. Yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmenin en iyi uygulamas\u0131, ara\u015ft\u0131rmac\u0131n\u0131n ara\u015ft\u0131rma yapmak i\u00e7in zaman\u0131n\u0131n olmad\u0131\u011f\u0131 ve konu hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgiye ihtiya\u00e7 duydu\u011fu durumlard\u0131r.  <\/span><\/p>\n<h4><b>Yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmelerin avantajlar\u0131:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmelerin sorular\u0131, planlanan g\u00f6r\u00fc\u015fmeden \u00f6nce haz\u0131rlan\u0131r ve bu da ara\u015ft\u0131rmac\u0131ya sorular\u0131 haz\u0131rlamak ve analiz etmek i\u00e7in zaman sa\u011flar.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma ilkelerini korurken bir dereceye kadar esnektir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar \u015funlar\u0131 ifade edebilir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/interview-questions\/\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fclakat sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Yap\u0131land\u0131r\u0131lm\u0131\u015f m\u00fclakat\u0131n aksine, tercih ettikleri formatta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00fcvenilir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><br \/>\n  <span style=\"font-weight: 400;\">Nitel veriler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> bu g\u00f6r\u00fc\u015fmeler yoluyla toplanabilir. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fclakat\u0131n esnek yap\u0131s\u0131.  <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: Nicel Veriler<\/p>\n<h4><b>Yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f g\u00f6r\u00fc\u015fmelerin dezavantajlar\u0131:<\/b><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar, sunulan esneklik nedeniyle bu g\u00f6r\u00fc\u015fmelerin g\u00fcvenilirlik fakt\u00f6r\u00fcn\u00fc sorgulayabilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00f6r\u00fc\u015fme yapma k\u0131lavuzuna tam olarak uyulmad\u0131\u011f\u0131 i\u00e7in iki farkl\u0131 cevab\u0131 kar\u015f\u0131la\u015ft\u0131rmak zorla\u015fmaktad\u0131r. Hi\u00e7bir soru tam olarak ayn\u0131 yap\u0131ya sahip olmayacak ve sonu\u00e7ta kar\u015f\u0131la\u015ft\u0131rma yap\u0131lamayacak ve sonu\u00e7lar \u00e7\u0131kar\u0131lamayacakt\u0131r.  <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3><b>Yap\u0131land\u0131r\u0131lmam\u0131\u015f G\u00f6r\u00fc\u015fmeler:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/blog\/in-depth-interviews\/\">Derinlemesine g\u00f6r\u00fc\u015fmeler<\/a> olarak da adland\u0131r\u0131lan yap\u0131land\u0131r\u0131lmam\u0131\u015f g\u00f6r\u00fc\u015fmeler, genellikle ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 hakk\u0131nda veri toplamak amac\u0131yla yap\u0131lan konu\u015fmalar olarak tan\u0131mlan\u0131r. Bu m\u00fclakatlar, daha \u00e7ok normal bir sohbete do\u011fru e\u011fildikleri i\u00e7in en az say\u0131da soruya sahiptir, ancak altta yatan bir konu vard\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f m\u00fclakatlar\u0131 kullanan \u00e7o\u011fu ara\u015ft\u0131rmac\u0131n\u0131n temel amac\u0131, kat\u0131l\u0131mc\u0131larla bir ba\u011f kurmakt\u0131r, \u00e7\u00fcnk\u00fc bu sayede kat\u0131l\u0131mc\u0131lar\u0131n cevaplar\u0131nda %100 do\u011fruyu s\u00f6yleme ihtimali y\u00fcksektir. Ara\u015ft\u0131rmac\u0131lar\u0131n izlemesi gereken herhangi bir k\u0131lavuz yoktur ve bu nedenle, ara\u015ft\u0131rma konular\u0131 i\u00e7in m\u00fcmk\u00fcn oldu\u011funca fazla bilgi elde etmek i\u00e7in kat\u0131l\u0131mc\u0131lara herhangi bir etik \u015fekilde yakla\u015fabilirler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu g\u00f6r\u00fc\u015fmeler i\u00e7in herhangi bir y\u00f6nerge bulunmad\u0131\u011f\u0131ndan, ara\u015ft\u0131rmac\u0131n\u0131n, kat\u0131l\u0131mc\u0131lar\u0131n ana ara\u015ft\u0131rma amac\u0131ndan uzakla\u015fmamas\u0131 i\u00e7in yakla\u015f\u0131m\u0131n\u0131 kontrol alt\u0131nda tutmas\u0131 beklenir. Bir ara\u015ft\u0131rmac\u0131n\u0131n istedi\u011fi sonucu elde edebilmesi i\u00e7in a\u015fa\u011f\u0131daki fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gerekir:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00f6r\u00fc\u015fmenin amac\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fclakatta \u00f6ncelikle kat\u0131l\u0131mc\u0131n\u0131n ilgi ve becerileri dikkate al\u0131nmal\u0131d\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00fcm g\u00f6r\u00fc\u015fmeler ara\u015ft\u0131rman\u0131n izin verilen s\u0131n\u0131rlar\u0131 i\u00e7inde y\u00fcr\u00fct\u00fclmeli ve ara\u015ft\u0131rmac\u0131 bu s\u0131n\u0131rlara sad\u0131k kalmaya \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131n\u0131n bilgi ve becerileri g\u00f6r\u00fc\u015fmenin amac\u0131na uygun olmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar, yap\u0131land\u0131r\u0131lmam\u0131\u015f g\u00f6r\u00fc\u015fmelerde yap\u0131lmas\u0131 ve yap\u0131lmamas\u0131 gerekenleri anlamal\u0131d\u0131r.  <\/span><\/li>\n<\/ul>\n<h4><b>Yap\u0131land\u0131r\u0131lmam\u0131\u015f M\u00fclakatlar\u0131n Avantajlar\u0131:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f g\u00f6r\u00fc\u015fmelerin gayri resmi do\u011fas\u0131 nedeniyle, ara\u015ft\u0131rmac\u0131lar\u0131n kat\u0131l\u0131mc\u0131larla dostane bir ili\u015fki kurmaya \u00e7al\u0131\u015fmas\u0131 son derece kolay hale gelir. Bu, \u00e7ok fazla bilin\u00e7li \u00e7aba sarf etmeden son derece ayr\u0131nt\u0131l\u0131 i\u00e7g\u00f6r\u00fcler elde edilmesine yol a\u00e7ar.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar sorularla ilgili t\u00fcm \u015f\u00fcphelerini a\u00e7\u0131kl\u0131\u011fa kavu\u015fturabilir ve ara\u015ft\u0131rmac\u0131 daha iyi cevaplar i\u00e7in niyetini a\u00e7\u0131klamak i\u00e7in her f\u0131rsat\u0131 de\u011ferlendirebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131n\u0131n uymak zorunda oldu\u011fu herhangi bir soru yoktur ve bu genellikle t\u00fcm ara\u015ft\u0131rma s\u00fcrecinin esnekli\u011fini art\u0131r\u0131r.  <\/span><\/li>\n<\/ul>\n<p><b>Yap\u0131land\u0131r\u0131lmam\u0131\u015f M\u00fclakatlar\u0131n Dezavantajlar\u0131:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00f6r\u00fc\u015fme s\u00fcrecinde herhangi bir yap\u0131 bulunmad\u0131\u011f\u0131ndan, ara\u015ft\u0131rmac\u0131lar\u0131n bu g\u00f6r\u00fc\u015fmeleri ger\u00e7ekle\u015ftirmesi zaman almaktad\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standartla\u015ft\u0131r\u0131lm\u0131\u015f bir dizi soru ve k\u0131lavuzun bulunmamas\u0131, yap\u0131land\u0131r\u0131lmam\u0131\u015f g\u00f6r\u00fc\u015fmelerin g\u00fcvenilirli\u011finin \u015f\u00fcpheli oldu\u011funu g\u00f6stermektedir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pek \u00e7ok durumda, bu g\u00f6r\u00fc\u015fmelerde yer alan etik kurallar s\u0131n\u0131rda \u00fcz\u00fcc\u00fc olarak de\u011ferlendirilmektedir.  <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Niteliksel Pazar Ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><\/p>\n<h3><b>Ara\u015ft\u0131rma G\u00f6r\u00fc\u015fmeleri Y\u00f6ntemleri:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma g\u00f6r\u00fc\u015fmelerini y\u00fcr\u00fctmek i\u00e7in her biri kendine \u00f6zg\u00fc olan ve ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131n gereksinimine g\u00f6re kullan\u0131labilecek \u00fc\u00e7 y\u00f6ntem vard\u0131r.  <\/span><\/p>\n<h4><b>Ki\u015fisel G\u00f6r\u00fc\u015fmeler:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ki\u015fisel g\u00f6r\u00fc\u015fmeler, sorular\u0131n do\u011frudan kat\u0131l\u0131mc\u0131ya soruldu\u011fu en \u00e7ok kullan\u0131lan g\u00f6r\u00fc\u015fme t\u00fcrlerinden biridir. Bunun i\u00e7in bir ara\u015ft\u0131rmac\u0131, cevaplar\u0131 not almak i\u00e7in \u00e7evrimi\u00e7i anketlere rehberlik edebilir. Bir ara\u015ft\u0131rmac\u0131 anketini, g\u00f6r\u00fc\u015f\u00fclen ki\u015finin \u00f6ne \u00e7\u0131kan yorumlar\u0131n\u0131 veya bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 not alacak \u015fekilde tasarlayabilir.<\/span><\/p>\n<p><b>Avantaj:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daha y\u00fcksek yan\u0131t oran\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00f6r\u00fc\u015f\u00fclen ki\u015filer ve yan\u0131t verenler y\u00fcz y\u00fcze oldu\u011funda, bunun anla\u015f\u0131lmamas\u0131 halinde sorular\u0131 uyarlaman\u0131n bir yolu vard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Her iki tarafta da \u015f\u00fcphe varsa veya dikkat \u00e7ekici belirli bir bilgi tespit edilirse daha eksiksiz cevaplar elde edilebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131, sorular\u0131 sorarken ve not al\u0131rken g\u00f6r\u00fc\u015f\u00fclen ki\u015finin beden dilini tespit etme ve analiz etme f\u0131rsat\u0131na sahiptir.<\/span><\/li>\n<\/ul>\n<p><b>Dezavantajlar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bunlar zaman al\u0131c\u0131 ve son derece pahal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu t\u00fcr sorular, g\u00f6r\u00fc\u015f\u00fclen ki\u015fide g\u00fcvensizlik yaratabilir, zira ki\u015fi kendine g\u00fcvenmeyebilir ve do\u011fru cevap vermeyebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00f6r\u00fc\u015f\u00fclen ki\u015filerle ileti\u015fime ge\u00e7mek, i\u015fyerlerinden randevu almak ya da ev ev dola\u015f\u0131p kimseyi bulamamak ger\u00e7ek bir ba\u015f a\u011fr\u0131s\u0131 olabilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu nedenle, bir\u00e7ok g\u00f6r\u00fc\u015fme al\u0131\u015fveri\u015f merkezleri veya parklar gibi halka a\u00e7\u0131k yerlerde ger\u00e7ekle\u015ftirilmektedir. Hatta bu sitelerden yararlanarak g\u00f6r\u00fc\u015fmeler ya da anketler yapan ve te\u015fvikler, hediyeler, kuponlar veren t\u00fcketici ara\u015ft\u0131rmalar\u0131 bile var, k\u0131sacas\u0131; al\u0131\u015fveri\u015f merkezlerinde online ara\u015ft\u0131rma i\u00e7in b\u00fcy\u00fck f\u0131rsatlar var.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu t\u00fcr g\u00f6r\u00fc\u015fmeler yapman\u0131n avantajlar\u0131 aras\u0131nda, g\u00f6r\u00fc\u015fmenin ba\u011flam i\u00e7inde ve uygun uyaranlarla yap\u0131lmas\u0131 halinde kat\u0131l\u0131mc\u0131lar\u0131n daha taze bilgilere sahip olaca\u011f\u0131, b\u00f6ylece ara\u015ft\u0131rmac\u0131lar\u0131n olay yerindeki deneyimlerinden an\u0131nda ve ilk elden veri elde edebilece\u011fi yer almaktad\u0131r. G\u00f6r\u00fc\u015fmeci, t\u00fcm s\u00fcreci \u015f\u00fcphesiz kolayla\u015ft\u0131racak bir mobil cihaz arac\u0131l\u0131\u011f\u0131yla \u00e7evrimi\u00e7i bir anket kullanabilir.<\/span><\/li>\n<\/ul>\n<h4><b>Telefon G\u00f6r\u00fc\u015fmeleri:  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Telefon g\u00f6r\u00fc\u015fmeleri yayg\u0131n olarak kullan\u0131lmaktad\u0131r ve ara\u015ft\u0131rmay\u0131 etkili bir \u015fekilde y\u00fcr\u00fctmek i\u00e7in \u00e7evrimi\u00e7i anketlerle birle\u015ftirilmesi kolayd\u0131r.<\/span><\/p>\n<p><b>Avantajlar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00f6r\u00fc\u015f\u00fclecek ki\u015fileri bulmak i\u00e7in telefon numaralar\u0131n\u0131n el alt\u0131nda olmas\u0131 yeterlidir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Genellikle daha d\u00fc\u015f\u00fck maliyetlidirler.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bilgiler h\u0131zl\u0131 bir \u015fekilde toplan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ki\u015fisel bir ileti\u015fimin olmas\u0131 da \u015f\u00fcpheleri netle\u015ftirebilir veya sorularla ilgili daha fazla ayr\u0131nt\u0131 verebilir.<\/span><\/li>\n<\/ul>\n<p><b>Dezavantajlar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c7o\u011fu zaman ara\u015ft\u0131rmac\u0131lar, insanlar\u0131n telefon aramalar\u0131na cevap vermediklerini g\u00f6zlemlerler \u00e7\u00fcnk\u00fc cevap veren i\u00e7in bilinmeyen bir numarad\u0131r veya ikamet yerlerini de\u011fi\u015ftirmi\u015flerdir ve yerini bulamazlar, bu da g\u00f6r\u00fc\u015fmede bir \u00f6nyarg\u0131ya neden olur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar ayr\u0131ca cevap vermek istemedikleri ve me\u015fgul olduklar\u0131, hasta olduklar\u0131, sorulan sorulara cevap verme yetkilerinin olmad\u0131\u011f\u0131, cevap vermekle ilgilenmedikleri veya g\u00fcvenliklerini riske atmaktan korktuklar\u0131 gibi bahanelere ba\u015fvurduklar\u0131 durumlarla da kar\u015f\u0131la\u015fmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu t\u00fcr m\u00fclakatlarda dikkat edilmesi gereken hususlardan biri de m\u00fclakat\u00e7\u0131lar\u0131n cevaplar\u0131nda daha kolay i\u015fbirli\u011fi yapmalar\u0131n\u0131 sa\u011flamak i\u00e7in kat\u0131l\u0131mc\u0131lara nezaketle hitap etmeleridir. \u0130yi ileti\u015fim, daha iyi cevaplar\u0131n \u00fcretilmesi i\u00e7in hayati \u00f6nem ta\u015f\u0131r.<\/span><\/li>\n<\/ul>\n<h4><b>E-posta veya Web Sayfas\u0131 G\u00f6r\u00fc\u015fmeleri:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">T\u00fcketiciler daha sanal bir d\u00fcnyaya ge\u00e7tikleri i\u00e7in \u00e7evrimi\u00e7i ara\u015ft\u0131rmalar giderek art\u0131yor ve her ara\u015ft\u0131rmac\u0131n\u0131n bu de\u011fi\u015fime uyum sa\u011flamas\u0131 en iyisi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternet eri\u015fimi olan ki\u015filerin say\u0131s\u0131ndaki art\u0131\u015f, e-posta veya web sayfas\u0131 \u00fczerinden yap\u0131lan m\u00fclakatlar\u0131n g\u00fcn\u00fcm\u00fczde en \u00e7ok kullan\u0131lan m\u00fclakat t\u00fcrleri aras\u0131nda \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r. Bunun i\u00e7in \u00e7evrimi\u00e7i bir anketten daha iyisi olamaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giderek daha fazla t\u00fcketici online al\u0131\u015fveri\u015fe y\u00f6neliyor, bu nedenle do\u011fru karar verme i\u00e7in bilgi \u00fcretecek bir g\u00f6r\u00fc\u015fme yapabilmek i\u00e7in harika bir ni\u015f olu\u015fturuyorlar.<\/span><\/p>\n<p><b>E-posta anketlerinin avantajlar\u0131:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veri elde etmede h\u0131z<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar kendi zamanlar\u0131na g\u00f6re, istedikleri zamanda ve karar verdikleri yerde yan\u0131t verirler.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketler di\u011fer ara\u015ft\u0131rma y\u00f6ntemleriyle kar\u0131\u015ft\u0131r\u0131labilir veya \u00f6nceki m\u00fclakat modellerinden baz\u0131lar\u0131 kullan\u0131labilir. Bunlar, projeyi m\u00fckemmel bir \u015fekilde tamamlayabilen ve kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verebilen ara\u00e7lard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rmac\u0131 \u00e7e\u015fitli sorular, mant\u0131klar kullanabilir, hemen grafikler ve <a href=\"https:\/\/www.questionpro.com\/blog\/research-reports\/\">raporlar<\/a> olu\u015fturabilir.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ku\u015fkusuz, ara\u015ft\u0131rman\u0131n amac\u0131, veri toplamak i\u00e7in en iyi g\u00f6r\u00fc\u015fme t\u00fcrlerinin neler oldu\u011funu belirleyecektir.  <a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\">Ara\u015ft\u0131rma tasar\u0131m\u0131na<\/a> dayal\u0131 olarak, bir ara\u015ft\u0131rma sorular\u0131 planlayabilir ve test edebilir, \u00f6rne\u011fin sorular\u0131n do\u011fru olup olmad\u0131\u011f\u0131 ve anketin en iyi \u015fekilde ak\u0131p akmad\u0131\u011f\u0131 gibi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buna ek olarak, belirli ko\u015fullar alt\u0131nda kullan\u0131labilecek ba\u015fka ara\u015ft\u0131rma t\u00fcrleri de vard\u0131r, \u00f6rne\u011fin anket\u00f6rleri y\u00fcr\u00fctmek i\u00e7in ba\u011flant\u0131 olmamas\u0131 veya olumsuz durumlar olmas\u0131 durumunda, bu t\u00fcr durumlarda tamamen farkl\u0131 bir metodoloji olmasa da g\u00f6r\u00fc\u015fme olarak kabul edilemeyecek bir saha ara\u015ft\u0131rmas\u0131 yapmak gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tart\u0131\u015fmay\u0131 \u00f6zetlemek gerekirse, etkili bir g\u00f6r\u00fc\u015fme, ara\u015ft\u0131rmac\u0131lara \u00e7al\u0131\u015fma nesnesini tan\u0131mak i\u00e7in gerekli verileri sa\u011flayan ve bu bilgilerin ara\u015ft\u0131rmac\u0131lar\u0131n ald\u0131\u011f\u0131 kararlara uygulanabilir oldu\u011fu bir g\u00f6r\u00fc\u015fme olacakt\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Daha fazla bilgi edinin: <\/b><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Nicel Ara\u015ft\u0131rma<\/span><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7o\u011fu insan\u0131n d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnden daha fazla m\u00fclakat t\u00fcr\u00fc vard\u0131r. M\u00fclakat, genellikle kat\u0131l\u0131mc\u0131larla sohbet etmek ve bir konu hakk\u0131nda veri toplamak i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":782113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ara\u015ft\u0131rma ve Y\u00f6ntemlerde M\u00fclakat T\u00fcrleri | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fclakatlar, kat\u0131l\u0131mc\u0131larla sohbet etmek ve bir konu hakk\u0131nda veri toplamak i\u00e7in a\u00e7\u0131k u\u00e7lu sorular sormay\u0131 i\u00e7eren nitel 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