{"id":729896,"date":"2018-07-10T08:12:10","date_gmt":"2018-07-10T15:12:10","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/psikografik-segmentasyon-tanim-degiskenler-ornekler-ve-avantajlar\/"},"modified":"2018-07-10T08:12:10","modified_gmt":"2018-07-10T08:12:10","slug":"psikografik-segmentasyon-tanim-degiskenler-ornekler-ve-avantajlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/psikografik-segmentasyon-tanim-degiskenler-ornekler-ve-avantajlar\/","title":{"rendered":"Psikografik Segmentasyon: Tan\u0131m, De\u011fi\u015fkenler, \u00d6rnekler ve Avantajlar"},"content":{"rendered":"<h2>Psikografik segmentasyon: Tan\u0131m<\/h2>\n<p><span style=\"font-weight: 400;\">Psikografik b\u00f6l\u00fcmlendirme, insanlar\u0131n ya\u015fam tarz\u0131 ve tercihlerinden yola \u00e7\u0131karak t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 etkileyen psikolojik \u00f6zelliklere g\u00f6re gruplar\u0131n olu\u015fturuldu\u011fu bir pazar b\u00f6l\u00fcmlendirme tekni\u011fi olarak tan\u0131mlanmaktad\u0131r. Esas olarak insanlar\u0131n &#8220;nas\u0131l&#8221; d\u00fc\u015f\u00fcnd\u00fckleri ve hayatlar\u0131n\u0131n &#8220;ne&#8221; olmas\u0131n\u0131 istedikleri temelinde y\u00fcr\u00fct\u00fcl\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcketicilerinin d\u00fc\u015f\u00fcnce s\u00fcre\u00e7lerini anlamak isteyen herhangi bir kurulu\u015f, hedef pazar\u0131n\u0131 bu segmentasyon y\u00f6ntemine g\u00f6re b\u00f6lebilir. Psikografik pazar b\u00f6l\u00fcmlendirme, <a href=\"https:\/\/www.questionpro.com\/blog\/demographic-segmentation\/\">demografik<\/a> b\u00f6l\u00fcmlendirme, <a href=\"https:\/\/www.questionpro.com\/blog\/geographic-segmentation\/\">co\u011frafi<\/a> b\u00f6l\u00fcmlendirme ve <a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-segmentation\/\">davran\u0131\u015fsal<\/a> b\u00f6l\u00fcmlendirme d\u0131\u015f\u0131ndaki en etkili b\u00f6l\u00fcmlendirme y\u00f6ntemlerinden biridir.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog-segmentation\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir anket olu\u015fturun<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr \u00f6zelliklere \u00f6rnek olarak sosyal stat\u00fc, g\u00fcnl\u00fck faaliyetler, yemek al\u0131\u015fkanl\u0131klar\u0131 ve belirli konulara ili\u015fkin g\u00f6r\u00fc\u015fler verilebilir. \u00d6rne\u011fin, insanlar\u0131n uyku al\u0131\u015fkanl\u0131klar\u0131n\u0131 izlemek i\u00e7in bir uyku anketi yap\u0131l\u0131r. Uyku anketi \u015fablonu, bir kat\u0131l\u0131mc\u0131n\u0131n uyku al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda \u00e7e\u015fitli sorulardan olu\u015fur ve hangi al\u0131\u015fkanl\u0131klar\u0131n uykuyu etkiledi\u011fi ve uykusuzlu\u011fa neden olan fakt\u00f6rler hakk\u0131nda sonu\u00e7lar \u00e7\u0131karmaya yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn\/hizmet temelli bir kurulu\u015f, bu \u00fcr\u00fcnler m\u00fc\u015fterilerin t\u00fcketimi i\u00e7in yarat\u0131ld\u0131\u011f\u0131ndan m\u00fc\u015fterilerini ak\u0131lda tutmak zorundad\u0131r. M\u00fc\u015fteri talep ve beklentileri, bir \u00fcr\u00fcn\u00fcn tasarlanmas\u0131nda ve geli\u015ftirilmesinde \u00e7ok \u00f6nemli bir rol oynar. Bu talep ve beklentiler zamanla de\u011fi\u015fmekte ve m\u00fc\u015fteri anlay\u0131\u015f\u0131 da aile geliri, ya\u015f veya di\u011fer demografik \u00f6rneklerdeki art\u0131\u015fla birlikte de\u011fi\u015fmektedir. Bir kurulu\u015f, m\u00fc\u015fterilerinin psikolojisini anlarsa daha iyi performans g\u00f6sterebilecek ve pazar odakl\u0131 \u00fcr\u00fcnler sunabilecektir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck verinin g\u00fcc\u00fc, psikografik segmentasyon i\u00e7in al\u0131nan kararlar\u0131n \u00e7o\u011funu etkilemektedir.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri ki\u015fisel bilgilerine eri\u015fmek i\u00e7in bir uygulamay\u0131 veya bir web sitesindeki bir \u00e7erezi onaylad\u0131\u011f\u0131nda, genellikle sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 g\u00f6zlemlemek i\u00e7in izlenen dijital zincirini b\u0131rakmaya ba\u015flar ve bunlar tutumlar\u0131, ki\u015filikleri, ya\u015fam tarzlar\u0131n\u0131 vb. analiz etmek i\u00e7in kullan\u0131l\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kurulu\u015flar, bir kullan\u0131c\u0131n\u0131n sosyal medyadaki, \u00e7evrimi\u00e7i platformlardaki, \u00e7evrimi\u00e7i \u00fcr\u00fcn sat\u0131n al\u0131mlar\u0131ndaki veya mobil uygulama kullan\u0131m\u0131ndaki faaliyetlerini izleyerek psikografik bilgilere tam olarak eri\u015febilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir kullan\u0131c\u0131 hakk\u0131nda \u00f6nemli miktarda ayr\u0131nt\u0131l\u0131 bilgiye sosyal medya web siteleri, arama motorlar\u0131 ve mobil uygulamalar taraf\u0131ndan eri\u015filmektedir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u00fcy\u00fck veri, yaln\u0131zca bir m\u00fc\u015fteri taraf\u0131ndan kullan\u0131lan uygulamalar ve cihazlar hakk\u0131nda ayr\u0131nt\u0131lar\u0131n toplanmas\u0131na izin vermekle kalmaz, ayn\u0131 zamanda telefon numaralar\u0131, \u00f6zel mesajlar, sosyal medya varl\u0131\u011f\u0131 ve bir kullan\u0131c\u0131n\u0131n telefonunda kay\u0131tl\u0131 di\u011fer verilerle birlikte eri\u015fim kontrol\u00fc verileri veya ki\u015fisel \u00f6zellikler gibi ki\u015fisel bilgilere ger\u00e7ek zamanl\u0131 eri\u015fim sa\u011flar.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131n\u0131n \u00e7evrimi\u00e7i davran\u0131\u015f bi\u00e7imi, her bir sitede ge\u00e7irdi\u011fi s\u00fcre, restoranlar veya oteller hakk\u0131nda yay\u0131nlanan yorumlar, ziyaret edilen yerler ve \u00e7evrimi\u00e7i yap\u0131lan \u00f6demeler b\u00fcy\u00fck veri kullan\u0131larak izlenir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dijital platformlar bu bilgilere eri\u015ferek psikografik hedefleme i\u00e7in ayr\u0131nt\u0131l\u0131 planlar olu\u015fturur ve \u00e7evrimi\u00e7i davran\u0131\u015flar\u0131 etkiler. B\u00fcy\u00fck veri sayesinde, ziyaret\u00e7ilerinin kim oldu\u011funu, bu ziyaret\u00e7ilerin internette ne yapt\u0131\u011f\u0131n\u0131 ve yapt\u0131klar\u0131n\u0131 neden yapt\u0131klar\u0131n\u0131 bildiklerini s\u00f6yleyebiliriz.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kurulu\u015flar, psikografik \u00f6zellikleri anlamak ve haritalamak i\u00e7in do\u011frusal veya lojistik regresyon gibi b\u00fcy\u00fck veri y\u00f6ntemlerini uygulayarak web sitelerinin d\u00fczenini, renk temas\u0131n\u0131 ve \u00fcr\u00fcnlerini izlenen psikografik \u00f6zelliklere g\u00f6re \u00f6zelle\u015ftirebilir.  <\/span><\/li>\n<\/ul>\n<h3>Psikografik segmentasyon de\u011fi\u015fkenleri<\/h3>\n<p><span style=\"font-weight: 400;\"> <strong>Psikografik pazar segmentasyonu<\/strong> yapmak, i\u015f geli\u015ftirme i\u00e7in kritik bir g\u00f6revdir ve bu nedenle \u00f6zel dikkat gerektirir. Her bireyin farkl\u0131 talepleri ve g\u00f6r\u00fc\u015fleri vard\u0131r. Markalar sadece pazar\u0131 psikografik \u00f6zelliklere g\u00f6re b\u00f6lmeye de\u011fil, ayn\u0131 zamanda hedef pazarlar\u0131yla psikografik \u00f6zellikler temelinde ba\u011flant\u0131 kurmaya da odaklanmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Uygun ara\u015ft\u0131rmalar i\u00e7in homojen segmentlerin haz\u0131rlanabilece\u011fi be\u015f psikografik segmentasyon de\u011fi\u015fkeni vard\u0131r: Ki\u015filik, Ya\u015fam Tarz\u0131, Sosyal Stat\u00fc, AIO (Faaliyetler, \u0130lgi Alanlar\u0131, G\u00f6r\u00fc\u015fler) ve Tutumlar.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-120775\" src=\"http:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/07\/37-psychographic-segmentation-advantages.jpg\" alt=\"psi\u0307kografi\u0307k segmentasyon avantajlari\" width=\"992\" height=\"952\"><\/p>\n<p><b>Ki\u015filik:<\/b><span style=\"font-weight: 400;\">  Pazar ara\u015ft\u0131rmac\u0131lar\u0131, benzer ki\u015filik \u00f6zelliklerine sahip insanlardan olu\u015fan bir grup olu\u015fturmak i\u00e7in ki\u015fili\u011fe dayal\u0131 bir segmentasyon ger\u00e7ekle\u015ftirebilir. \u00c7e\u015fitli ki\u015filiklere hitap etmek i\u00e7in yeni \u00fcr\u00fcnler\/hizmetler piyasaya s\u00fcr\u00fclebilir ve analiz edilen ki\u015filikler i\u00e7in yeni \u00f6zellikler de geli\u015ftirilebilir. Tan\u0131mlanm\u0131\u015f birka\u00e7 ki\u015filik: yarat\u0131c\u0131, duygusal, arkada\u015f canl\u0131s\u0131, inat\u00e7\u0131, i\u00e7e d\u00f6n\u00fck, d\u0131\u015fa d\u00f6n\u00fck, vb. kurulu\u015flar\u0131n m\u00fc\u015fterilerini sistematik bir \u015fekilde filtrelemelerine yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ki\u015fili\u011fi ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 g\u00fc\u00e7l\u00fc bir \u015fekilde ili\u015fkilidir. \u0130\u015fletmelerin, m\u00fc\u015fterilerin al\u0131\u015f\u0131lagelmi\u015f ihtiya\u00e7lar\u0131na g\u00f6re onlara de\u011fer katan \u00fcr\u00fcnler geli\u015ftirmesi, ba\u015far\u0131l\u0131 bir \u00fcr\u00fcn\/hizmet yaratman\u0131n anahtar\u0131d\u0131r<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir kurulu\u015f bu psikografik segmentasyon de\u011fi\u015fkenini kullanarak m\u00fc\u015fterilerin \u00e7o\u011funun ki\u015filiklerine uygun \u00fcr\u00fcnler geli\u015ftirebilir ve bu da sat\u0131\u015flar\u0131 art\u0131rmaya yard\u0131mc\u0131 olabilir. Ge\u00e7mi\u015fte bir\u00e7ok i\u00e7ki, diz\u00fcst\u00fc bilgisayar, araba, parf\u00fcm markas\u0131 daha iyi pazarlama faaliyetleri i\u00e7in m\u00fc\u015fterilerinin ki\u015filiklerini kullanm\u0131\u015ft\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir pazar ara\u015ft\u0131rmac\u0131s\u0131 \u015fu soruyu sormal\u0131d\u0131r: &#8220;Potansiyel t\u00fcketicileriniz genel olarak nas\u0131l bir ki\u015fili\u011fe sahiptir?&#8221; sorusunu sorarak hangi \u00fcr\u00fcn\/hizmetlerin hedef pazarda daha \u00e7ok i\u015fe yarayaca\u011f\u0131n\u0131 anlamal\u0131 ve buna g\u00f6re pazarlama stratejileri geli\u015ftirmelidir.<\/span><\/p>\n<p><b>Ya\u015fam tarz\u0131:  <\/b><span style=\"font-weight: 400;\">Birden fazla pazar i\u00e7in birden fazla \u00fcr\u00fcn yarat\u0131lacaksa \u00e7e\u015fitli kaynaklara yat\u0131r\u0131m yap\u0131lmas\u0131 gerekir. Ancak, segmentasyon ya\u015fam tarz\u0131 temelinde yap\u0131l\u0131rsa \u00fcr\u00fcn kaynaklar\u0131ndan tasarruf edilebilir, \u00fcr\u00fcn geli\u015ftirme daha g\u00fcvenilir hale getirilebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir ayakkab\u0131 \u00fcreticisi sporcular, ofis \u00e7al\u0131\u015fanlar\u0131, \u00f6\u011frenciler vb. gibi pazar\u0131n \u00e7e\u015fitli kesimleri i\u00e7in ayakkab\u0131 tasarlamay\u0131 ama\u00e7l\u0131yorsa. Ya\u015fam tarz\u0131 bisiklete binmek veya ko\u015fmak olan m\u00fc\u015fterilere, resmi ayakkab\u0131lar\u0131 tercih eden bireylere ve benzeri di\u011fer segmentasyonlara g\u00f6re gruplara ay\u0131rma. Bu \u015fekilde, \u00fcretici her ya\u015fam tarz\u0131na, yani ho\u015flan\u0131lan veya ho\u015flan\u0131lmayan \u015feylere hitap eden ayakkab\u0131lar \u00fcretebilir ve bu da ya\u015fam tarz\u0131 temelinde her pazar segmenti i\u00e7in ayakkab\u0131 geli\u015ftiren bir marka olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><b>Sosyal stat\u00fc:<\/b><span style=\"font-weight: 400;\">  \u00c7o\u011fu durumda, insanlar\u0131n sosyal stat\u00fcleri, kulland\u0131klar\u0131 \u00fcr\u00fcnleri ve tercihlerini (genel olarak) belirlemektedir. Her sosyal s\u0131n\u0131f\u0131n kendi k\u0131yafet, ayakkab\u0131, yiyecek, araba, elektronik e\u015fya vb. se\u00e7enekleri vard\u0131r. \u00d6rne\u011fin, elitistler genellikle tekta\u015flar\u0131, l\u00fcks arabalar\u0131, tatil evlerini vb. tercih ederler. L\u00fcks bir otomobil markas\u0131, orta s\u0131n\u0131f insanlar\u0131 de\u011fil, yaln\u0131zca elitistleri hedefleyecektir. Bu segmentasyon t\u00fcr\u00fc, t\u00fcm sosyal s\u0131n\u0131flara yard\u0131mc\u0131 olmayacak ni\u015f bir \u00fcr\u00fcn\/hizmet sunan markalar i\u00e7in yararl\u0131 olabilir.  <\/span><\/p>\n<p><b>Etkinlikler, ilgi alanlar\u0131 ve g\u00f6r\u00fc\u015fler:  <\/b><span style=\"font-weight: 400;\">Bu psikografik segmentasyon, m\u00fc\u015fterilerin hangi faaliyetlere e\u011filimli olduklar\u0131na, hangi konulara heyecanla ilgi duyduklar\u0131na veya belirli konular hakk\u0131ndaki g\u00f6r\u00fc\u015flerine dayanmaktad\u0131r. Bu parametreler AIO (Faaliyetler, \u0130lgi Alanlar\u0131 ve G\u00f6r\u00fc\u015fler) olarak adland\u0131r\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stand up komedileri izlemeyi seven izleyiciler oldu\u011fu gibi Narcos ya da Wild Wild Country&#8217;yi tercih edenler de var &#8211; ister gerilim ister komedi olsun, buradaki ortak aktivite \u00e7evrimi\u00e7i \u015fovlar\u0131 izlemek. Tercih edilen faaliyete ba\u011fl\u0131 olarak, bir ara\u015ft\u0131rmac\u0131 tercih edilen \u00fcr\u00fcn ve hizmetleri belirleyebilir ve \u00e7e\u015fitli faaliyetlere, ilgi alanlar\u0131na ve g\u00f6r\u00fc\u015flere hitap edecek pazarlama stratejileri olu\u015fturabilir.<\/span><\/p>\n<p><b>Tutumlar:<\/b><span style=\"font-weight: 400;\">  Bir bireyin tutumu, yeti\u015ftirilme tarz\u0131 ve k\u00fclt\u00fcrel ge\u00e7mi\u015fi taraf\u0131ndan \u015fekillendirilir. Her potansiyel m\u00fc\u015fteri, psikografik segmentasyon i\u00e7in bir de\u011fi\u015fken olabilecek farkl\u0131 bir tutuma sahip olacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler d\u00fc\u015f\u00fcnce ve tutum baz\u0131nda b\u00f6l\u00fcnerek gruplar olu\u015fturulur. Tutum, bir m\u00fc\u015fterinin temel do\u011fas\u0131 hakk\u0131nda i\u00e7g\u00f6r\u00fc sa\u011flayan maddi olmayan bir parametredir. Her m\u00fc\u015fteri farkl\u0131 tutumlar sergiler &#8211; y\u00fcksek gelir grubuna mensup bir ki\u015fi birinci s\u0131n\u0131f restoranlarda yemek yemeyi ve Mercedes Benz kullanmay\u0131 tercih ederken, orta s\u0131n\u0131fa mensup bir ki\u015fi l\u00fcksten ziyade fazladan birka\u00e7 dolar tasarruf etmekten rahats\u0131z olacakt\u0131r. Bir pazarlamac\u0131, gelecekteki bir \u00fcr\u00fcn \u00f6zelli\u011fi veya yeni bir \u00fcr\u00fcn i\u00e7in hedef pazara karar verirken bu noktalar\u0131 ak\u0131lda tutmal\u0131d\u0131r.  <\/span><\/p>\n<h3>Psikografik segmentasyon \u00f6rnekleri<\/h3>\n<p>\u0130\u015fte psikografik segmentasyona birka\u00e7 \u00f6rnek:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Psikografik segmentasyonun yayg\u0131n bir \u00f6rne\u011fi, ki\u015fiselle\u015ftirme konusunda uzmanla\u015fm\u0131\u015f l\u00fcks bir mobil \u00fcretim markas\u0131d\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu cep telefonlar\u0131 her s\u0131n\u0131ftan insan i\u00e7in mevcut de\u011fildir. Her m\u00fc\u015fteri i\u00e7in \u00f6zelle\u015ftirilmi\u015f pahal\u0131 bir cep telefonu sat\u0131n alabilmek i\u00e7in belirli bir ya\u015fam standard\u0131 ve aile geliri gereklidir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu mobil \u00fcretim markas\u0131n\u0131n pazarlama ekibi, psikografik pazar segmentasyonunu kullanarak hedef pazar\u0131 \u00f6nce sosyal stat\u00fclerine g\u00f6re, daha sonra da ya\u015fam tarzlar\u0131, tutumlar\u0131 veya ki\u015filikleri temelinde b\u00f6lebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayn\u0131 de\u011fi\u015fkenleri rakiplerinin hedef pazarlar\u0131 i\u00e7in de de\u011ferlendirerek markala\u015fma faaliyetleri i\u00e7in daha iyi bir pazar se\u00e7imi yapabilirler.<\/span><\/li>\n<\/ul>\n<p>Bu \u00f6rnek di\u011fer pazarlara da geni\u015fletilebilir. Organik g\u0131da sekt\u00f6r\u00fc, belirli bir hedef kitleye odaklanan ve en h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6rlerden biridir. Burada da psikografik segmentasyon \u00f6nemli bir rol oynayabilir.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<h3>Psikografik segmentasyon avantajlar\u0131<\/h3>\n<p>\u0130\u015fte psikografik segmentasyonun avantajlar\u0131:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ki\u015filiklerini, ya\u015fam tarzlar\u0131n\u0131 veya sosyal stat\u00fclerini analiz ederek <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">t\u00fcketici davran\u0131\u015flar\u0131n\u0131<\/a> anlamak.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu segmentasyon t\u00fcr\u00fc, \u00fcr\u00fcn ve hizmetlerin \u00f6zelle\u015ftirilmesi s\u00f6z konusu oldu\u011funda \u00f6nemlidir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ya\u015fam tarzlar\u0131, ilgi alanlar\u0131, g\u00f6r\u00fc\u015fler gibi fakt\u00f6rler hakk\u0131nda ayr\u0131nt\u0131lar sa\u011flad\u0131\u011f\u0131ndan, co\u011frafi veya demografik segmentasyondan \u00e7ok daha etkilidir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Davran\u0131\u015fsal segmentasyonun bir uzant\u0131s\u0131d\u0131r ve n\u00fcfus bazl\u0131 olarak tutumlara veya g\u00f6r\u00fc\u015flere b\u00f6lme se\u00e7enekleri de sunar.  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Psikografik segmentasyon: Tan\u0131m Psikografik b\u00f6l\u00fcmlendirme, insanlar\u0131n ya\u015fam tarz\u0131 ve tercihlerinden yola \u00e7\u0131karak t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 etkileyen psikolojik \u00f6zelliklere g\u00f6re gruplar\u0131n olu\u015fturuldu\u011fu [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":692187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Psikografik Segmentasyon: \u00d6rnekler ve Avantajlar sayfa | QuestionPro<\/title>\n<meta name=\"description\" content=\"Psikografik segmentasyon, psikoloji, ya\u015fam tarz\u0131, ki\u015filik, sosyal stat\u00fc vb. \u00f6zelliklere g\u00f6re gruplar\u0131n olu\u015fturuldu\u011fu bir pazar tekni\u011fidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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