{"id":729902,"date":"2018-09-10T22:16:05","date_gmt":"2018-09-11T05:16:05","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-verilerinin-toplanmasi-tanim-orneklerle-yontemler-ve-analiz\/"},"modified":"2018-09-10T22:16:05","modified_gmt":"2018-09-10T22:16:05","slug":"anket-verilerinin-toplanmasi-tanim-orneklerle-yontemler-ve-analiz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-verilerinin-toplanmasi-tanim-orneklerle-yontemler-ve-analiz\/","title":{"rendered":"Anket Verilerinin Toplanmas\u0131: Tan\u0131m, \u00d6rneklerle Y\u00f6ntemler ve Analiz"},"content":{"rendered":"<h2><strong><span data-preserver-spaces=\"true\">Anket Verileri: Tan\u0131m  <\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Anket verileri, bir ankete kat\u0131lan kat\u0131l\u0131mc\u0131lardan olu\u015fan bir \u00f6rneklemden toplanan sonu\u00e7 veriler olarak tan\u0131mlan\u0131r. Bu veriler, ara\u015ft\u0131rma yapmak i\u00e7in belirli bir konu hakk\u0131nda hedef kitleden toplanan kapsaml\u0131 bilgilerdir.  <\/span><span data-preserver-spaces=\"true\">Anket verilerinin toplanmas\u0131 ve istatistiksel analizi i\u00e7in kullan\u0131lan bir\u00e7ok y\u00f6ntem vard\u0131r.  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u0130stenen birey \u00f6rnekleminden geri bildirim ve g\u00f6r\u00fc\u015f toplamak i\u00e7in \u00e7e\u015fitli ortamlar kullan\u0131l\u0131r. Anket ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fct\u00fcrken, ara\u015ft\u0131rmac\u0131lar veri toplamak i\u00e7in \u00e7evrimi\u00e7i anketler, telefon anketleri, y\u00fcz y\u00fcze anketler vb. gibi birden fazla kayna\u011f\u0131 tercih etmektedir. Anket verilerinin toplanma ortam\u0131, gerekli say\u0131da anket yan\u0131t\u0131na ula\u015fmak i\u00e7in ula\u015f\u0131lacak insan \u00f6rneklemini belirler.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Anket\u00f6r\u00fcn kat\u0131l\u0131mc\u0131 ile nas\u0131l ileti\u015fime ge\u00e7ece\u011fi (\u00e7evrimi\u00e7i veya \u00e7evrimd\u0131\u015f\u0131), bilgilerin kat\u0131l\u0131mc\u0131lara nas\u0131l iletilece\u011fi gibi anket verilerinin toplanmas\u0131na ili\u015fkin fakt\u00f6rler toplanan verilerin etkinli\u011fini belirler.  <\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">\u00d6rneklerle Anket Veri Toplama Y\u00f6ntemleri<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Anket verilerini toplamak i\u00e7in kullan\u0131lan y\u00f6ntemler, teknolojideki de\u011fi\u015fimle birlikte evrim ge\u00e7irmi\u015ftir. Y\u00fcz y\u00fcze anketlerden, telefon anketlerine ve \u015fimdi de \u00e7evrimi\u00e7i ve e-posta anketlerine kadar, anket d\u00fcnyas\u0131  <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">veri\u0307 toplama<\/span><\/a><span data-preserver-spaces=\"true\">  zamanla de\u011fi\u015fmi\u015ftir. Her anket veri toplama y\u00f6nteminin art\u0131lar\u0131 ve eksileri vard\u0131r ve her ara\u015ft\u0131rmac\u0131n\u0131n hedef \u00f6rneklemden do\u011fru bilgi toplamak i\u00e7in bir tercihi vard\u0131r.  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bu veri toplama y\u00f6ntemlerinin her biri i\u00e7in anket yan\u0131tlama oranlar\u0131, eri\u015fimleri ve etkileri her zaman farkl\u0131 oldu\u011fu i\u00e7in farkl\u0131l\u0131k g\u00f6sterecektir. Belirli hedef kitle \u00f6zelliklerine ve insan do\u011fas\u0131n\u0131 \u00e7e\u015fitli durumlar alt\u0131nda inceleme niyetine g\u00f6re farkl\u0131 yollar se\u00e7ilmektedir.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Da\u011f\u0131t\u0131m y\u00f6ntemlerine dayal\u0131 anket verisi t\u00fcrleri:<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">D\u00f6rt ana anket verisi toplama y\u00f6ntemi vard\u0131r &#8211; Telefon Anketleri, Y\u00fcz y\u00fcze Anketler ve \u00c7evrimi\u00e7i Anketler.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">\u00c7evrimi\u00e7i Anketler <\/span><\/strong><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">\u00c7evrimi\u00e7i anketler en uygun maliyetli olanlard\u0131r ve di\u011fer ara\u00e7lara k\u0131yasla en fazla say\u0131da ki\u015fiye ula\u015fabilirler. Bu anketlerin performans\u0131 di\u011fer veri toplama y\u00f6ntemlerine g\u00f6re \u00e7ok daha yayg\u0131nd\u0131r. Hedef \u00f6rnekleme sorulacak birden fazla sorunun oldu\u011fu durumlarda, baz\u0131 ara\u015ft\u0131rmac\u0131lar geleneksel y\u00fcz y\u00fcze veya telefon anketleri yerine \u00e7evrimi\u00e7i anketler yapmay\u0131 tercih etmektedir.  <\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">\u00c7evrimi\u00e7i anketler etkilidir ve bu nedenle di\u011fer geleneksel anket y\u00f6ntemlerine k\u0131yasla katlanarak daha do\u011fru anket verileri toplamak i\u00e7in hesaplama mant\u0131\u011f\u0131 ve dallanma teknolojileri gerektirir. Uygulamada basittirler ve kat\u0131l\u0131mc\u0131lar\u0131n minimum zaman\u0131n\u0131 al\u0131rlar. \u00c7evrimi\u00e7i anketler kullan\u0131larak anket verilerinin toplanmas\u0131 i\u00e7in gereken yat\u0131r\u0131m da di\u011fer y\u00f6ntemlere k\u0131yasla ihmal edilebilir d\u00fczeydedir. Sonu\u00e7lar, ara\u015ft\u0131rmac\u0131lar\u0131n analiz etmesi ve d\u00fczeltici \u00f6nlemlere karar vermesi i\u00e7in ger\u00e7ek zamanl\u0131 olarak toplan\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Online ankete \u00e7ok iyi bir \u00f6rnek, bir otel zincirinin, tesiste yap\u0131lan bir konaklama veya etkinlik sonras\u0131nda misafir memnuniyeti \u00f6l\u00e7\u00fcmlerini toplamak i\u00e7in online anket kullanmas\u0131d\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><span data-preserver-spaces=\"true\">Daha fazla bilgi edinin: <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/survey-templates\/quality-of-life-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span data-preserver-spaces=\"true\">Ya\u015fam Kalitesi Anket Sorular\u0131 + \u00d6rnek Anket \u015eablonu<\/span><br \/>\n<\/a><\/p>\n<p><span data-preserver-spaces=\"true\">\u00c7evrimi\u00e7i anketler g\u00fcvenli ve emniyetlidir. Y\u00fcz y\u00fcze etkile\u015fim veya do\u011frudan bir ileti\u015fim bi\u00e7imi olmad\u0131\u011f\u0131ndan, k\u00fcresel kriz zamanlar\u0131nda olduk\u00e7a kullan\u0131\u015fl\u0131d\u0131rlar. \u00d6rne\u011fin, bir\u00e7ok kurulu\u015f pandemi s\u0131ras\u0131nda temass\u0131z anketlere ge\u00e7ti. Bu, \u00e7al\u0131\u015fanlar\u0131n ofise gelmeden \u00f6nce herhangi bir COVID-19 semptomu ya\u015famad\u0131klar\u0131ndan emin olmalar\u0131na yard\u0131mc\u0131 oldu.<\/span><\/p>\n<p style=\"text-align: center;\"><span data-preserver-spaces=\"true\">Daha fazla bilgi edinin: <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/survey-templates\/contactless-health-screen-survey\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span data-preserver-spaces=\"true\">Temass\u0131z Sa\u011fl\u0131k Taramas\u0131 Anket Sorular\u0131 + \u00d6rnek Anket \u015eablonu<\/span><br \/>\n<\/a><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Y\u00fcz y\u00fcze Anketler  <\/span><\/strong><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Kat\u0131l\u0131mc\u0131lardan y\u00fcz y\u00fcze ileti\u015fim yoluyla bilgi toplamak di\u011fer ileti\u015fim ara\u00e7lar\u0131na g\u00f6re \u00e7ok daha etkilidir \u00e7\u00fcnk\u00fc kat\u0131l\u0131mc\u0131lar genellikle anket\u00f6rlere g\u00fcvenme e\u011filimindedir ve s\u00f6z konusu konu hakk\u0131nda d\u00fcr\u00fcst ve net geri bildirimde bulunurlar.  <\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Ara\u015ft\u0131rmac\u0131lar, kat\u0131l\u0131mc\u0131lar\u0131n\u0131n sorulan sorulardan rahats\u0131z olup olmad\u0131klar\u0131n\u0131 kolayca tespit edebilir ve tart\u0131\u015fmaya dahil olan hassas konular olmas\u0131 durumunda son derece verimli olabilir. Bu  <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00e7evrimi\u00e7i veri toplama<\/span><\/a><span data-preserver-spaces=\"true\">  y\u00f6ntemi, di\u011fer y\u00f6ntemlere k\u0131yasla daha fazla maliyet yat\u0131r\u0131m\u0131 gerektirmektedir. Co\u011frafi veya psikografik segmentasyona g\u00f6re, ara\u015ft\u0131rmac\u0131lar do\u011fru bilgi elde etmek i\u00e7in e\u011fitilmelidir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rne\u011fin, bir i\u015f de\u011ferlendirme anketi \u0130K veya bir y\u00f6netici ile \u00e7al\u0131\u015fan aras\u0131nda y\u00fcz y\u00fcze ger\u00e7ekle\u015ftirilir. Bu y\u00f6ntem, veri toplama m\u00fcmk\u00fcn oldu\u011funca do\u011fru bilgi toplayabildi\u011fi i\u00e7in en iyi y\u00fcz y\u00fcze \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Telefon Anketleri  <\/span><\/strong><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Telefon anketleri, y\u00fcz y\u00fcze anketlere g\u00f6re \u00e7ok daha az yat\u0131r\u0131m gerektirir. Telefonla yap\u0131lan anketlerin maliyeti, gerekli eri\u015fime ba\u011fl\u0131 olarak, \u00e7evrimi\u00e7i anketler kadar veya biraz daha fazlad\u0131r. Kat\u0131l\u0131mc\u0131larla telefon arac\u0131l\u0131\u011f\u0131yla ileti\u015fim kurmak, y\u00fcz y\u00fcze anket ortam\u0131na g\u00f6re daha az \u00e7aba ve insan g\u00fcc\u00fc gerektirir.  <\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">M\u00fclakat\u00e7\u0131lar ayn\u0131 yerde bulunursa, hedef kitleye hatas\u0131z sorular sorulmas\u0131n\u0131 sa\u011flamak i\u00e7in sorular\u0131n\u0131 \u00e7apraz kontrol edebilirler. Telefonla anket yapman\u0131n en b\u00fcy\u00fck dezavantaj\u0131, ortam k\u00f6pr\u00fcs\u00fc nedeniyle yan\u0131tlay\u0131c\u0131 ile dostane bir denklem kurman\u0131n zorla\u015fmas\u0131d\u0131r. Ara\u015ft\u0131rmac\u0131n\u0131n g\u00fcvenilirli\u011fi sorgulanabilece\u011finden, kat\u0131l\u0131mc\u0131lar\u0131n telefon \u00fczerinden verdikleri geri bildirimlerde anonim kalmay\u0131 tercih etme olas\u0131l\u0131klar\u0131 da y\u00fcksektir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rne\u011fin, bir perakende devi sat\u0131n alma kararlar\u0131n\u0131 anlamak istiyorsa, t\u00fcm sat\u0131n alma deneyimi hakk\u0131nda veri toplamak i\u00e7in bir telefon, motivasyon ve sat\u0131n alma deneyimi anketi yapabilir.  <\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Ka\u011f\u0131t Anketler  <\/span><\/strong><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Yayg\u0131n olarak kullan\u0131lan di\u011fer anket y\u00f6ntemi ise ka\u011f\u0131t anketlerdir. Bu anketler diz\u00fcst\u00fc bilgisayarlar\u0131n, bilgisayarlar\u0131n ve tabletlerin gidemedi\u011fi yerlerde kullan\u0131labilir ve bu nedenle eski bir y\u00f6ntem olan  <\/span><\/strong><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">veri\u0307 toplama<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">kalem ve ka\u011f\u0131t. Bu y\u00f6ntem, saha ara\u015ft\u0131rmalar\u0131nda anket verilerinin toplanmas\u0131na yard\u0131mc\u0131 olur ve toplanan yan\u0131tlar\u0131n say\u0131s\u0131n\u0131 ve bu yan\u0131tlar\u0131n ge\u00e7erlili\u011fini g\u00fc\u00e7lendirmeye yard\u0131mc\u0131 olur.  <\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Ka\u011f\u0131t anketin pop\u00fcler bir \u00f6rne\u011fi veya kullan\u0131m \u00f6rne\u011fi, fast-food zincirinin m\u00fc\u015fterilerinin yemek deneyimi hakk\u0131nda geri bildirim toplamak istedi\u011fi bir fast-food restoran anketidir.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?lan=en&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir hesap olu\u015fturun<\/strong><\/a><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Uyguland\u0131klar\u0131 s\u0131kl\u0131\u011fa g\u00f6re anket verisi t\u00fcrleri:<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Anketler, da\u011f\u0131l\u0131m s\u0131kl\u0131klar\u0131na g\u00f6re 3 farkl\u0131 t\u00fcre ayr\u0131labilir. Onlar:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Kesitsel Anketler<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Kesitsel anketler, bir \u00f6rnek pop\u00fclasyon veya \u00f6nceden tan\u0131mlanm\u0131\u015f bir alt k\u00fcme genelinde belirli bir zaman noktas\u0131nda toplanan de\u011fi\u015fkenlere ili\u015fkin verileri analiz eden g\u00f6zlemsel bir ara\u015ft\u0131rma y\u00f6ntemidir. Bu y\u00f6ntemden elde edilen anket verileri, ara\u015ft\u0131rmac\u0131n\u0131n kat\u0131l\u0131mc\u0131n\u0131n belirli bir zamanda ne hissetti\u011fini anlamas\u0131na yard\u0131mc\u0131 olur. Belirli bir durumdaki g\u00f6r\u00fc\u015flerin \u00f6l\u00e7\u00fclmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rne\u011fin, ara\u015ft\u0131rmac\u0131 film kiralama al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlamak istiyorsa, demografik \u00f6zellikler ve co\u011frafi konumlar aras\u0131nda bir anket yap\u0131labilir. \u00d6rne\u011fin kesitsel anket, 21-28 ya\u015f aras\u0131 erkeklerin aksiyon filmleri, 35-45 ya\u015f aras\u0131 kad\u0131nlar\u0131n ise romantik komediler kiralad\u0131\u011f\u0131n\u0131 anlamaya yard\u0131mc\u0131 olabilir. Bu anket verileri, <a href=\"https:\/\/www.questionpro.com\/blog\/longitudinal-study\/\">boylamsal<\/a> bir <a href=\"https:\/\/www.questionpro.com\/blog\/longitudinal-study\/\">\u00e7al\u0131\u015fman\u0131n<\/a> temelini olu\u015fturmaya yard\u0131mc\u0131 olmaktad\u0131r.  <\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Boylamsal Anketler<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Boylamsal anketler, ara\u015ft\u0131rmac\u0131lar\u0131n uzun bir s\u00fcre boyunca g\u00f6zlem yapmas\u0131na ve veri toplamas\u0131na yard\u0131mc\u0131 olan anketlerdir. Bu anket verileri nitel veya nicel nitelikte olabilir ve anketi olu\u015fturan ki\u015fi anket kat\u0131l\u0131mc\u0131lar\u0131na m\u00fcdahale etmez.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rne\u011fin, maden i\u015f\u00e7ilerinin akci\u011fer hastal\u0131klar\u0131na daha yatk\u0131n olup olmad\u0131\u011f\u0131n\u0131 anlamaya yard\u0131mc\u0131 olmak i\u00e7in y\u0131llarca s\u00fcren boylamsal bir \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fclebilir. Bu \u00e7al\u0131\u015fma bir y\u0131l s\u00fcrmekte ve \u00f6nceden var olan ko\u015fullar\u0131 dikkate almamaktad\u0131r.  <\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Retrospektif Anketler<\/span><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Geriye d\u00f6n\u00fck anketlerde, ara\u015ft\u0131rmac\u0131lar kat\u0131l\u0131mc\u0131lardan ge\u00e7mi\u015fteki olaylar\u0131 rapor etmelerini ister. Bu anket y\u00f6ntemi derinlemesine anket verileri sunar ancak tamamlanmas\u0131 o kadar uzun s\u00fcrmez. Ara\u015ft\u0131rmac\u0131lar bu t\u00fcr bir anket uygulayarak insanlar\u0131n ge\u00e7mi\u015f deneyimlerine ve inan\u00e7lar\u0131na dayal\u0131 veriler toplayabilir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rne\u011fin, y\u00fcr\u00fcy\u00fc\u015f\u00e7\u00fclere belirli bir y\u00fcr\u00fcy\u00fc\u015f hakk\u0131nda &#8211; y\u00fcr\u00fcy\u00fc\u015f parkurunun ko\u015fullar\u0131, y\u00fcr\u00fcy\u00fc\u015f\u00fcn kolayl\u0131\u011f\u0131, hava ko\u015fullar\u0131, y\u00fcr\u00fcy\u00fc\u015f ko\u015fullar\u0131 vb. y\u00fcr\u00fcy\u00fc\u015f\u00fc tamamlad\u0131ktan sonra sorulursa, bu retrospektif bir \u00e7al\u0131\u015fmad\u0131r.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Anket Verilerinin Analizi<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Anket verileri topland\u0131ktan sonra, bu verilerin nihai ara\u015ft\u0131rma hedefine yard\u0131mc\u0131 olmas\u0131n\u0131 sa\u011flamak i\u00e7in analiz edilmesi gerekir. Bu ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctmenin farkl\u0131 yollar\u0131 ve izlenecek baz\u0131 ad\u0131mlar vard\u0131r. Bunlar a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Anket Veri Analizi: Ad\u0131mlar ve \u0130pu\u00e7lar\u0131<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Anket veri analizinin d\u00f6rt ana ad\u0131m\u0131 vard\u0131r:  <\/span><\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">En pop\u00fcler anket ara\u015ft\u0131rma sorular\u0131n\u0131 anlay\u0131n:<\/span><\/strong><span data-preserver-spaces=\"true\">  Anket sorular\u0131, anketin genel amac\u0131 ile uyumlu olmal\u0131d\u0131r. \u0130\u015fte o zaman toplanan veriler ara\u015ft\u0131rmac\u0131lara yard\u0131mc\u0131 olmakta etkili olacakt\u0131r. \u00d6rne\u011fin, bir seminer d\u00fczenlenmi\u015fse, ara\u015ft\u0131rmac\u0131lar seminer sonras\u0131 bir geri bildirim anketi g\u00f6nderecektir. Bu anketin temel amac\u0131, kat\u0131l\u0131mc\u0131lar\u0131n gelecekteki seminerlere kat\u0131lmak isteyip istemediklerini anlamak olacakt\u0131r. Soru \u015fu olacak: &#8220;Gelecekteki seminerlere kat\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131z nedir?&#8221; &#8211; Bu soru i\u00e7in toplanan veriler, gelecekteki seminerlerin ba\u015far\u0131 olas\u0131l\u0131\u011f\u0131n\u0131 belirleyecektir.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">\u00c7apraz tablolama tekni\u011fini kullanarak elde edilen sonu\u00e7lar\u0131 filtreleyin:<\/span><\/strong><span data-preserver-spaces=\"true\">  \u00c7apraz tablolama format\u0131n\u0131 kullanarak hedef kitledeki \u00e7e\u015fitli kategorileri ve d\u00fc\u015f\u00fcncelerini anlay\u0131n. \u00d6rne\u011fin, seminere kat\u0131lan i\u015fletme sahipleri, y\u00f6neticiler, \u00f6\u011frenciler vb. varsa, gelecekteki seminerlere kat\u0131lmay\u0131 tercih edip etmeyeceklerine ili\u015fkin veriler \u00e7apraz tablolama kullan\u0131larak temsil edilebilir.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">T\u00fcretilen say\u0131lar\u0131 de\u011ferlendirin:<\/span><\/strong><span data-preserver-spaces=\"true\">  Toplanan bilgilerin analiz edilmesi kritik \u00f6nem ta\u015f\u0131r. Kat\u0131l\u0131mc\u0131lar\u0131n ka\u00e7\u0131 gelecekteki seminerlere kat\u0131lacaklar\u0131n\u0131, ka\u00e7\u0131 kat\u0131lmayacaklar\u0131n\u0131 d\u00fc\u015f\u00fcnmektedir &#8211; bu ger\u00e7eklerin \u00f6rneklemden elde edilen sonu\u00e7lara g\u00f6re de\u011ferlendirilmesi gerekir.  <\/span><\/li>\n<li><strong><br \/>\n  <span data-preserver-spaces=\"true\">Sonu\u00e7lar \u00e7\u0131kar\u0131n: <\/span><br \/>\n<\/strong>Toplanan ve analiz edilen verilerle bir hikaye \u00f6r\u00fcn. Anket ara\u015ft\u0131rmas\u0131n\u0131n amac\u0131 neydi ve anket verileri bu amaca nas\u0131l hizmet ediyor? &#8211; Bunu anlay\u0131n ve do\u011fru, kesin sonu\u00e7lar geli\u015ftirin.<\/li>\n<\/ol>\n<h4><strong><span data-preserver-spaces=\"true\">Anket Veri Analiz Y\u00f6ntemleri<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Elde edilen verilere eri\u015fim olmadan anket yapmak ve anket verilerinden sonu\u00e7 \u00e7\u0131karamamak anlams\u0131zd\u0131r. Bir anket d\u00fczenledi\u011finizde, anketin analizlerine eri\u015fiminizin olmas\u0131 zorunludur. Kalem ve ka\u011f\u0131t gibi geleneksel anket y\u00f6ntemlerini kullanarak analiz etmek zordur ve ayr\u0131ca ek insan g\u00fcc\u00fc gerektirir. Geli\u015fmi\u015f anket verileri kullan\u0131ld\u0131\u011f\u0131nda anket veri analizi \u00e7ok daha kolay hale gelir  <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span data-preserver-spaces=\"true\">\u00e7evrimi\u00e7i veri toplama<\/span><br \/>\n<\/a><span data-preserver-spaces=\"true\"> Pazar ara\u015ft\u0131rmas\u0131 anket yaz\u0131l\u0131m\u0131 veya m\u00fc\u015fteri anket yaz\u0131l\u0131m\u0131 gibi \u00e7evrimi\u00e7i bir anket platformu ile y\u00f6ntemler.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Toplanan verileri anlamland\u0131rmak i\u00e7in anket verileri \u00fczerinde istatistiksel analiz yap\u0131labilir.  <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data-collection-methods\/\">Nicel verilerin<\/a> birden fazla veri analiz y\u00f6ntemi vard\u0131r. Yayg\u0131n olarak kullan\u0131lan t\u00fcrlerden baz\u0131lar\u0131 \u015funlard\u0131r:  <\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">\u00c7apraz tablolama:<\/span><\/strong><span data-preserver-spaces=\"true\">  \u00c7apraz tablolama en yayg\u0131n kullan\u0131lan veri analiz y\u00f6ntemidir. Verileri anlamland\u0131rmak i\u00e7in temel bir tablolama \u00e7er\u00e7evesi kullan\u0131r. Bu istatistiksel analiz y\u00f6ntemi, verilerin kolayca anla\u015f\u0131labilir sat\u0131r ve s\u00fctunlar halinde tablola\u015ft\u0131r\u0131lmas\u0131na yard\u0131mc\u0131 olur ve bu da farkl\u0131 ara\u015ft\u0131rma parametreleri aras\u0131nda paralellikler kurulmas\u0131na yard\u0131mc\u0131 olur. Birbirini d\u0131\u015flayan veya birbiriyle ba\u011flant\u0131s\u0131 olan verileri i\u00e7erir.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Trend analizi:<\/span><\/strong><span data-preserver-spaces=\"true\">  Trend analizi, anket verilerine uzun bir s\u00fcre boyunca bakma olana\u011f\u0131 sa\u011flayan istatistiksel bir analiz y\u00f6ntemidir. Bu y\u00f6ntem, zaman i\u00e7inde toplanm\u0131\u015f yan\u0131t verilerinin \u00e7izilmesine yard\u0131mc\u0131 olarak, ortak bir de\u011fi\u015fkene ili\u015fkin alg\u0131lar\u0131n zaman i\u00e7indeki de\u011fi\u015fimine dair bir e\u011filim \u00e7izgisi \u00e7izilmesini sa\u011flar.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">MaxDiff analizi:<\/span><\/strong><span data-preserver-spaces=\"true\">  MaxDiff analiz y\u00f6ntemi, bir m\u00fc\u015fterinin bir \u00fcr\u00fcn veya hizmette birden fazla parametre aras\u0131nda neyi tercih etti\u011fini \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131r. \u00d6rne\u011fin, bir \u00fcr\u00fcn\u00fcn \u00f6zellik listesi, rakipleriyle aras\u0131ndaki fark, kullan\u0131m ve \u00f6l\u00e7ek kolayl\u0131\u011f\u0131, fiyatland\u0131rma vb. maxdiff analizinin temelini olu\u015fturur. Basit bir bi\u00e7imde, bu y\u00f6ntem &#8220;en iyi-en k\u00f6t\u00fc&#8221; y\u00f6ntemi olarak da adland\u0131r\u0131l\u0131r. Bu y\u00f6ntem konjoint analizine \u00e7ok benzer, ancak uygulamas\u0131 \u00e7ok daha kolayd\u0131r ve birbirinin yerine kullan\u0131labilir.  <\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Konjoint analizi:  <\/span><\/strong><span data-preserver-spaces=\"true\">Yukar\u0131da belirtildi\u011fi gibi, konjoint analizi maxdiff analizine benzer, sadece karma\u015f\u0131kl\u0131\u011f\u0131 ve geli\u015fmi\u015f anket verilerini toplama ve analiz etme yetene\u011fi bak\u0131m\u0131ndan farkl\u0131l\u0131k g\u00f6sterir. Bu y\u00f6ntem, bir ki\u015finin sat\u0131n alma davran\u0131\u015f\u0131n\u0131n arkas\u0131ndaki her parametreyi analiz eder. Konjoint analizini kullanarak, bir m\u00fc\u015fteri i\u00e7in tam olarak neyin \u00f6nemli oldu\u011funu ve sat\u0131n almadan \u00f6nce de\u011ferlendirilen hususlar\u0131 anlamak m\u00fcmk\u00fcnd\u00fcr.  <\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">TURF analizi:<\/span><\/strong><span data-preserver-spaces=\"true\"> <a href=\"https:\/\/www.questionpro.com\/article\/turf-analysis.html\">TURF analizi<\/a> veya Toplam Yinelenmeyen Eri\u015fim ve Frekans analizi, bir \u00fcr\u00fcn veya hizmetin veya her ikisinin kar\u0131\u015f\u0131m\u0131n\u0131n toplam pazar eri\u015fimini de\u011ferlendiren istatistiksel bir ara\u015ft\u0131rma metodolojisidir. Bu y\u00f6ntem, kurulu\u015flar taraf\u0131ndan mesajlar\u0131n\u0131n m\u00fc\u015fterilere ve potansiyel m\u00fc\u015fterilere ula\u015fma s\u0131kl\u0131\u011f\u0131n\u0131 ve yollar\u0131n\u0131 anlamak i\u00e7in kullan\u0131l\u0131r. Bu da pazara a\u00e7\u0131lma stratejilerini de\u011fi\u015ftirmelerine yard\u0131mc\u0131 oluyor.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Bo\u015fluk analizi:  <\/span><\/strong><span data-preserver-spaces=\"true\">Bo\u015fluk analizi, beklenen performans ile ger\u00e7ek performans aras\u0131ndaki fark\u0131 \u00f6l\u00e7meye yard\u0131mc\u0131 olan yan yana bir matris soru t\u00fcr\u00fc kullan\u0131r. Anket verilerine y\u00f6nelik bu istatistiksel y\u00f6ntem, performans\u0131 fiili performanstan planlanan performansa ta\u015f\u0131mak i\u00e7in yap\u0131lmas\u0131 gerekenlerin anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">SWOT analizi:<\/span><\/strong><span data-preserver-spaces=\"true\">  Yayg\u0131n olarak kullan\u0131lan bir di\u011fer istatistiksel y\u00f6ntem olan SWOT analizi, anket verilerini bir kurulu\u015fun veya \u00fcr\u00fcn ya da hizmetin g\u00fc\u00e7l\u00fc, zay\u0131f y\u00f6nlerini, f\u0131rsatlar\u0131n\u0131 ve tehditlerini temsil eden ve rekabetin b\u00fct\u00fcnsel bir resmini sunan veriler halinde d\u00fczenler. Bu y\u00f6ntem, etkili i\u015f stratejileri olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Metin analizi:<\/span><\/strong><span data-preserver-spaces=\"true\">  Metin analizi, ak\u0131ll\u0131 ara\u00e7lar\u0131n nitel ve a\u00e7\u0131k u\u00e7lu verileri anlamland\u0131rd\u0131\u011f\u0131 ve nicelle\u015ftirdi\u011fi veya kolayca anla\u015f\u0131labilir verilere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc geli\u015fmi\u015f bir istatistiksel y\u00f6ntemdir. Bu y\u00f6ntem, anket verileri yap\u0131land\u0131r\u0131lmam\u0131\u015f oldu\u011funda kullan\u0131l\u0131r.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span data-preserver-spaces=\"true\">Daha Fazla Bilgi Edinin: <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/maxdiff-vs-conjoint\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span data-preserver-spaces=\"true\">MaxDiff Analizi vs Konjoint Analizi<\/span><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anket Verileri: Tan\u0131m Anket verileri, bir ankete kat\u0131lan kat\u0131l\u0131mc\u0131lardan olu\u015fan bir \u00f6rneklemden toplanan sonu\u00e7 veriler olarak tan\u0131mlan\u0131r. Bu veriler, ara\u015ft\u0131rma [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":626695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anket Verilerinin Toplanmas\u0131: Tan\u0131m, \u00d6rneklerle Y\u00f6ntemler ve Analiz | QuestionPro<\/title>\n<meta name=\"description\" content=\"Anket verileri, bir ankete kat\u0131lan kat\u0131l\u0131mc\u0131lardan olu\u015fan bir \u00f6rneklemden toplanan sonu\u00e7 veriler olarak tan\u0131mlan\u0131r. Hem da\u011f\u0131t\u0131m y\u00f6ntemlerine dayal\u0131 anket verisi t\u00fcrleri hem de uygulanma s\u0131kl\u0131\u011f\u0131na dayal\u0131 anket verisi t\u00fcrleri i\u00e7in \u00f6rneklerle birlikte anket verisi toplama y\u00f6ntemlerini \u00f6\u011frenin. Bu makale ayn\u0131 zamanda anket verilerinin analiz edilmesine y\u00f6nelik ad\u0131mlara da \u0131\u015f\u0131k tutmaktad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/anket-verilerinin-toplanmasi-tanim-orneklerle-yontemler-ve-analiz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anket Verilerinin Toplanmas\u0131: Tan\u0131m, \u00d6rneklerle Y\u00f6ntemler ve Analiz | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Anket verileri, bir ankete kat\u0131lan kat\u0131l\u0131mc\u0131lardan olu\u015fan bir \u00f6rneklemden toplanan sonu\u00e7 veriler olarak tan\u0131mlan\u0131r. 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