{"id":729940,"date":"2018-08-10T07:03:27","date_gmt":"2018-08-10T07:03:27","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/veri-toplama-nedir-ve-orneklerle-yontemler\/"},"modified":"2018-08-10T07:03:27","modified_gmt":"2018-08-10T07:03:27","slug":"veri-toplama-nedir-ve-orneklerle-yontemler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/veri-toplama-nedir-ve-orneklerle-yontemler\/","title":{"rendered":"Veri Toplama: Nedir ve \u00d6rneklerle Y\u00f6ntemler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Veri toplaman\u0131n en kritik hedefi, a\u015fa\u011f\u0131dakiler i\u00e7in bilgi a\u00e7\u0131s\u0131ndan zengin ve g\u00fcvenilir verilerin toplanmas\u0131n\u0131 sa\u011flamakt\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/market-research.html#Statistical_Analysis_Techniques_for_Market_Analysis\"><br \/>\n  <span style=\"font-weight: 400;\">i\u0307stati\u0307sti\u0307ksel anali\u0307z<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> B\u00f6ylece ara\u015ft\u0131rma i\u00e7in veriye dayal\u0131 kararlar al\u0131nabilir. <\/span> <\/p>\n<p class=\"\">\u0130\u00e7erik Dizini<\/p>\n<ol>\n<li><a>Veri Toplama Nedir?<\/a><\/li>\n<li>Veri Toplama Y\u00f6ntemleri<\/li>\n<li><a>Veri Toplama \u00d6rnekleri<\/a><\/li>\n<li>\u00c7evrimi\u00e7i Ara\u015ft\u0131rma Yapma ve Veri Toplama Nedenleri<\/li>\n<li>Sat\u0131\u015flar\u0131 Art\u0131rmak i\u00e7in Veri Toplama Ama\u00e7l\u0131 M\u00fc\u015fteri Anketleri Yapmak<\/li>\n<li>Veri Toplamak i\u00e7in Etkili Bir \u00c7evrimi\u00e7i Anket Y\u00fcr\u00fctme Ad\u0131mlar\u0131<\/li>\n<li>Veri Toplama i\u00e7in Anket Tasar\u0131m\u0131<\/li>\n<\/ol>\n<h2><b>Veri Toplama Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Veri toplama, standart onaylanm\u0131\u015f teknikler kullan\u0131larak ara\u015ft\u0131rma i\u00e7in do\u011fru i\u00e7g\u00f6r\u00fclerin toplanmas\u0131, \u00f6l\u00e7\u00fclmesi ve analiz edilmesi prosed\u00fcr\u00fcd\u00fcr.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rmac\u0131 hipotezini toplanan verilere dayanarak de\u011ferlendirebilir. \u00c7o\u011fu durumda veri toplama, ara\u015ft\u0131rma alan\u0131 ne olursa olsun, ara\u015ft\u0131rma i\u00e7in birincil ve en \u00f6nemli ad\u0131md\u0131r. Veri toplama yakla\u015f\u0131m\u0131, gerekli bilgilere ba\u011fl\u0131 olarak farkl\u0131 \u00e7al\u0131\u015fma alanlar\u0131 i\u00e7in farkl\u0131d\u0131r.  <\/span><\/p>\n<h2><b>Veri Toplama Y\u00f6ntemleri<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-95050\" src=\"http:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Data-Collection-Methods.jpg\" alt=\"Veri Toplama Y\u00f6ntemleri\" width=\"992\" height=\"594\"><\/p>\n<h3><em><b>Telefonla, \u00c7evrimi\u00e7i ve Y\u00fcz Y\u00fcze M\u00fclakatlar<\/b><\/em><\/h3>\n<p><span style=\"font-weight: 400;\">Esasen veri toplamak i\u00e7in d\u00f6rt se\u00e7enek vard\u0131r &#8211; y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler, posta, telefon ve  <\/span><span style=\"font-weight: 400;\">Online. Bu modlar\u0131n her birinin art\u0131lar\u0131 ve eksileri vard\u0131r.  <\/span><\/p>\n<ul>\n<li>\n<h3><b>Y\u00fcz Y\u00fcze G\u00f6r\u00fc\u015fmeler<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131lar\u0131 Veriler \u00fczerinde derinlemesine ve y\u00fcksek derecede g\u00fcven<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eksileri: Zaman al\u0131c\u0131, pahal\u0131 ve anekdotlara dayal\u0131 olarak g\u00f6z ard\u0131 edilebilir<\/span><\/li>\n<li>\n<h3><b>Posta Anketleri<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131lar\u0131: Herkese ve her kesime ula\u015fabilir &#8211; engel yok<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eksiler: Pahal\u0131, veri toplama hatalar\u0131, gecikme s\u00fcresi<\/span><\/li>\n<li>\n<h3><b>Telefon Anketleri<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131lar\u0131 Toplanan verilere y\u00fcksek derecede g\u00fcven, neredeyse herkese ula\u015fabilir<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eksileri: Pahal\u0131, kendi kendine idare edemiyor, bir ajans kiralamak gerekiyor<\/span><\/li>\n<li>\n<h3><b>Web\/Online Anketler<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131lar\u0131 Ucuz, kendi kendine uygulanabilir, \u00e7ok d\u00fc\u015f\u00fck veri hatas\u0131 olas\u0131l\u0131\u011f\u0131<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Eksileri: T\u00fcm m\u00fc\u015fterilerinizin e-posta adresi olmayabilir\/internette olmayabilir, m\u00fc\u015fteriler \u00e7evrimi\u00e7i bilgi if\u015fa etme konusunda temkinli olabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y\u00fcz y\u00fcze <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-interviews\/\"><br \/>\n  <span style=\"font-weight: 400;\">g\u00f6r\u00fc\u015fmeler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> her zaman daha iyidir, ancak en b\u00fcy\u00fck dezavantaj\u0131, i\u00e7ine d\u00fc\u015febilece\u011finiz tuzakt\u0131r. <\/span> <span style=\"font-weight: 400;\">d\u00fczenli olarak yapmay\u0131n. D\u00fczenli olarak m\u00fclakat yapmak pahal\u0131d\u0131r ve yeterince m\u00fclakat yapmamak yanl\u0131\u015f pozitif sonu\u00e7lara yol a\u00e7abilir. Ara\u015ft\u0131rman\u0131z\u0131 do\u011frulamak, neredeyse onu tasarlamak ve y\u00fcr\u00fctmek kadar \u00f6nemlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma yap\u0131ld\u0131ktan sonra sonu\u00e7lar\u0131n \u00fcst y\u00f6netimin &#8220;i\u00e7g\u00fcd\u00fcleriyle&#8221; uyu\u015fmamas\u0131 halinde, bunun anekdot ve &#8220;tek seferlik&#8221; bir olgu olarak ge\u00e7i\u015ftirildi\u011fi bir\u00e7ok \u00f6rnek g\u00f6rd\u00fck. Bu t\u00fcr tuzaklardan ka\u00e7\u0131nmak i\u00e7in, veri toplaman\u0131n &#8220;s\u00fcrekli ve d\u00fczenli&#8221; bir \u015fekilde yap\u0131lmas\u0131n\u0131 \u015fiddetle tavsiye ediyoruz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, \u00fcr\u00fcnleriniz\/hizmetleriniz i\u00e7in pazarlamaya g\u00f6re alg\u0131lardaki de\u011fi\u015fimi kar\u015f\u0131la\u015ft\u0131rman\u0131za ve analiz etmenize yard\u0131mc\u0131 olacakt\u0131r. Buradaki bir di\u011fer mesele de \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcd\u00fcr. Ara\u015ft\u0131rman\u0131zdan emin olmak i\u00e7in, u\u00e7 unsurlar\u0131 ay\u0131klayacak kadar \u00e7ok ki\u015fiyle g\u00f6r\u00fc\u015fmeniz gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birka\u00e7 y\u0131l \u00f6nce \u00e7evrimi\u00e7i anketler ve bunlar\u0131n istatistiksel ge\u00e7erlili\u011fi hakk\u0131nda olduk\u00e7a fazla tart\u0131\u015fma vard\u0131. Her m\u00fc\u015fterinin internet ba\u011flant\u0131s\u0131na sahip olmamas\u0131 temel endi\u015felerden biriydi. Tart\u0131\u015fmalar\u0131n bir k\u0131sm\u0131 hala ge\u00e7erli olsa da, bir ileti\u015fim arac\u0131 olarak internetin eri\u015fimi, m\u00fc\u015fteri etkile\u015fimlerinin \u00e7o\u011funda hayati hale geldi. ABD&#8217;ye g\u00f6re  <\/span><span style=\"font-weight: 400;\">N\u00fcfus Say\u0131m B\u00fcrosu, bilgisayar\u0131 olan hane say\u0131s\u0131n\u0131n 1997 ve 2001 y\u0131llar\u0131 aras\u0131nda iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirtmektedir.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Kantitatif Pazar Ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">2001 y\u0131l\u0131nda hanelerin yakla\u015f\u0131k %50&#8217;sinde bilgisayar vard\u0131. T\u00fcm hanelerin yakla\u015f\u0131k %55&#8217;inde bir  <\/span><span style=\"font-weight: 400;\">geliri 35.000&#8217;den fazla olan hanelerin internet eri\u015fimi vard\u0131r ve bu oran geliri 35.000&#8217;den fazla olan haneler i\u00e7in %70&#8217;e \u00e7\u0131kmaktad\u0131r.  <\/span><span style=\"font-weight: 400;\">y\u0131ll\u0131k geliri 50,000. Bu veriler 2001 y\u0131l\u0131 ABD N\u00fcfus Say\u0131m B\u00fcrosu verileridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geri bildirim toplamak i\u00e7in kullan\u0131labilecek ba\u015fl\u0131ca \u00fc\u00e7 veri toplama y\u00f6ntemi vard\u0131r &#8211;  <\/span><span style=\"font-weight: 400;\">Posta, Telefon ve \u00c7evrimi\u00e7i. Veri toplamak i\u00e7in kullan\u0131lan y\u00f6ntem asl\u0131nda bir maliyet-fayda analizidir.  <\/span><span style=\"font-weight: 400;\">Analiz. Kesin bir \u00e7\u00f6z\u00fcm yoktur ancak riskleri anlamak i\u00e7in a\u015fa\u011f\u0131daki tabloyu kullanabilirsiniz  <\/span><span style=\"font-weight: 400;\">ve her bir ortamla ili\u015fkili avantajlar:<\/span><\/p>\n<table class=\"table-border\">\n<tbody>\n<tr>\n<td><b>Anket Ortam\u0131  <\/b><\/td>\n<td><b>Yan\u0131t Ba\u015f\u0131na Maliyet<\/b><\/td>\n<td><b>Veri Kalitesi\/B\u00fct\u00fcnl\u00fc\u011f\u00fc<\/b><\/td>\n<td><b>Eri\u015fim (T\u00dcM ABD Hane Halklar\u0131)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ka\u011f\u0131t  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20 &#8211; $30  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Orta<\/span><\/td>\n<td><span style=\"font-weight: 400;\">100%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Telefon<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20 &#8211; $35<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00fcksek  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">95%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i \/ E-posta<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1 &#8211; $5  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Orta  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">50-70%  <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Buradaki eri\u015fimin &#8220;T\u00fcm ABD Hane Halklar\u0131&#8221; olarak tan\u0131mland\u0131\u011f\u0131n\u0131 unutmay\u0131n. \u00c7o\u011fu durumda, m\u00fc\u015fterilerinizin ka\u00e7\u0131n\u0131n \u00e7evrimi\u00e7i oldu\u011funa bakman\u0131z ve bir belirleme yapman\u0131z gerekir. T\u00fcm m\u00fc\u015fterilerinizin e-posta adresleri varsa, m\u00fc\u015fterilerinize %100 ula\u015fabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak\u0131lda tutulmas\u0131 gereken bir di\u011fer \u00f6nemli husus da cep telefonlar\u0131n\u0131n sabit telefonlar \u00fczerindeki giderek artan hakimiyetidir. Amerika Birle\u015fik Devletleri FCC kurallar\u0131 cep telefonu numaralar\u0131n\u0131n otomatik olarak aranmas\u0131n\u0131 ve aranmas\u0131n\u0131 engellemektedir ve insanlar\u0131n cep telefonlar\u0131n\u0131 tek sesli ileti\u015fim cihaz\u0131 olarak kullanmalar\u0131 y\u00f6n\u00fcnde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir e\u011filim vard\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durum, ev telefonu hatlar\u0131n\u0131 tamamen kablosuza ge\u00e7mek i\u00e7in b\u0131rakan cep telefonu m\u00fc\u015fterilerine ula\u015famama sorununu da beraberinde getirmektedir. Otomatik arama kullan\u0131lmasa bile, bir ba\u015fka FCC kural\u0131, arama i\u00e7in \u00f6deme yapmak zorunda kalacak ki\u015filerin aranmas\u0131n\u0131 yasaklamaktad\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Niteliksel Pazar Ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><\/p>\n<h3><b>\u00c7ok Modlu Anketler<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Verilerin farkl\u0131 modlar (\u00e7evrimi\u00e7i, ka\u011f\u0131t, telefon vb.) arac\u0131l\u0131\u011f\u0131yla topland\u0131\u011f\u0131 anketler de bir ba\u015fka yoldur. \u00c7evrimi\u00e7i bir ankete sahip olmak ve veri giri\u015f operat\u00f6rlerinin verileri (telefondan ve ka\u011f\u0131t anketlerden) sisteme girmesini sa\u011flamak olduk\u00e7a basit ve kolayd\u0131r. Ayn\u0131 sistem do\u011frudan kat\u0131l\u0131mc\u0131lardan veri toplamak i\u00e7in de kullan\u0131labilir.<\/span><\/p>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\">Anket Ara\u015ft\u0131rmas\u0131<\/a><\/p>\n<h2><b>Veri Toplama \u00d6rnekleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Veri toplama, ara\u015ft\u0131rman\u0131n \u00f6nemli bir y\u00f6n\u00fcd\u00fcr. Yeni bir \u00fcr\u00fcn \u00e7e\u015fidini piyasaya s\u00fcren bir mobil \u00fcreticisi olan X \u015firketini \u00f6rnek olarak ele alal\u0131m. \u00d6zellikler, fiyat aral\u0131\u011f\u0131, hedef pazar, rakip analizi vb. konularda ara\u015ft\u0131rma yapmak i\u00e7in uygun kaynaklardan veri toplanmal\u0131d\u0131r. Pazarlama ekibi, <a href=\"https:\/\/www.questionpro.com\/\">\u00e7evrimi\u00e7i anketler<\/a> veya <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">odak gruplar\u0131<\/a> gibi \u00e7e\u015fitli veri toplama faaliyetleri y\u00fcr\u00fctebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ankette \u00f6zellikler ve fiyatland\u0131rma ile ilgili t\u00fcm do\u011fru sorular bulunmal\u0131d\u0131r; \u00f6rne\u011fin &#8220;Yeni \u00e7\u0131kacak bir \u00fcr\u00fcnden beklenen en \u00f6nemli 3 \u00f6zellik nedir?&#8221; veya &#8220;Bu \u00fcr\u00fcn i\u00e7in ne kadar harcama yapman\u0131z muhtemeldir?&#8221; veya &#8220;Hangi rakipler benzer \u00fcr\u00fcnler sunuyor?&#8221; vb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir odak grubu y\u00fcr\u00fctmek i\u00e7in, pazarlama ekibi kat\u0131l\u0131mc\u0131lar\u0131n yan\u0131 s\u0131ra arabulucuya da karar vermelidir. Kesin bir tart\u0131\u015fma y\u00fcr\u00fctmek i\u00e7in tart\u0131\u015fma konusu ve odak grubu y\u00fcr\u00fctmenin ard\u0131ndaki ama\u00e7 \u00f6nceden netle\u015ftirilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri toplama y\u00f6ntemleri mevcut kaynaklara ba\u011fl\u0131 olarak se\u00e7ilir. \u00d6rne\u011fin, anket ve ara\u015ft\u0131rma yapmak en az kaynak gerektirirken, odak gruplar\u0131 orta derecede y\u00fcksek kaynak gerektirir.<\/span><\/p>\n<h2><b>\u00c7evrimi\u00e7i Ara\u015ft\u0131rma Yapma ve Veri Toplama Nedenleri  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Geri bildirim, her kurulu\u015fun b\u00fcy\u00fcmesinin hayati bir par\u00e7as\u0131d\u0131r. D\u00fczenli odak gruplar\u0131 y\u00fcr\u00fct\u00fcp y\u00fcr\u00fctmedi\u011finiz  <\/span><span style=\"font-weight: 400;\">kilit oyunculardan bilgi almak i\u00e7in veya m\u00fc\u015fteri y\u00f6neticiniz t\u00fcm \u00f6nemli ki\u015filerinizi arar  <\/span><span style=\"font-weight: 400;\">\u0130\u015flerin nas\u0131l gitti\u011fini \u00f6\u011frenmeye y\u00f6nelik hesaplar &#8211; esasen hepsi m\u00fc\u015fterilerinizin g\u00f6z\u00fcnden \u00f6\u011frenmeye y\u00f6nelik s\u00fcre\u00e7lerdir &#8211; Nas\u0131l gidiyoruz? Neyi daha iyi yapabiliriz?<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/tour\/\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketler<\/span><\/a><span style=\"font-weight: 400;\">  <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">m\u00fc\u015fterilerinizden<\/a>, <a href=\"https:\/\/www.questionpro.com\/survey-templates\/employee-evaluation-surveys\/\">\u00e7al\u0131\u015fanlar\u0131n\u0131zdan<\/a> ve i\u015fletmenizin etkile\u015fimde bulundu\u011fu herkesten geri bildirim toplamak i\u00e7in ba\u015fka bir ara\u00e7t\u0131r. \u00c7evrimi\u00e7i anketler i\u00e7in Kendin Yap ara\u00e7lar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131yla birlikte, internet \u00fczerinden veri toplamak ger\u00e7ekten kolay, ucuz ve etkili hale geldi.<\/span><\/p>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/blog\/execute-online-research\/\">\u00c7evrimi\u00e7i Ara\u015ft\u0131rma<\/a><\/p>\n<h2><b>Sat\u0131\u015flar\u0131 Art\u0131rmak i\u00e7in Veri Toplama Ama\u00e7l\u0131 M\u00fc\u015fteri Anketleri Yapmak<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yeni bir m\u00fc\u015fteri edinmenin, mevcut bir m\u00fc\u015fteriyi elde tutmaktan 10 kat daha zor ve pahal\u0131 oldu\u011fu k\u00f6kl\u00fc bir pazarlama ger\u00e7e\u011fidir. Bu, CRM ve ilgili m\u00fc\u015fteri tutma taktiklerinin yayg\u0131n olarak benimsenmesi ve ilgi g\u00f6rmesinin arkas\u0131ndaki temel itici g\u00fc\u00e7lerden biridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rice \u00dcniversitesi Profes\u00f6r\u00fc Dr. Paul Dholakia ve Dr. Vicki Morwitz taraf\u0131ndan y\u00fcr\u00fct\u00fclen ve Harvard Business Review&#8217;da yay\u0131nlanan bir <a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\">ara\u015ft\u0131rmada<\/a>, m\u00fc\u015fterilere bir kurulu\u015fun kendi ba\u015f\u0131na nas\u0131l performans g\u00f6sterdi\u011fini sorman\u0131n etkili bir m\u00fc\u015fteri elde tutma stratejisi oldu\u011fu sonucuna var\u0131lm\u0131\u015ft\u0131r. Bir y\u0131l boyunca y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmada, bir grup m\u00fc\u015fteriye memnuniyet ve g\u00f6r\u00fc\u015f anketi g\u00f6nderilmi\u015f, di\u011fer gruba ise anket uygulanmam\u0131\u015ft\u0131r. Sonraki bir y\u0131l i\u00e7inde, ankete kat\u0131lan grup, kurulu\u015fa olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 s\u00fcrd\u00fcren ve yenileyen ki\u015fi say\u0131s\u0131n\u0131n iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc.  <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\"><br \/>\n  <span style=\"font-weight: 400;\">Ara\u015ft\u0131rma Tasar\u0131m\u0131<\/span><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131, bu olgunun arkas\u0131nda t\u00fcketici psikolojisi temelinde birka\u00e7 ilgin\u00e7 neden ortaya koymu\u015ftur:<\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\"><span style=\"font-weight: 400;\">Memnuniyet anketleri<\/span><\/a><span style=\"font-weight: 400;\">  m\u00fc\u015fterilerin \u015f\u0131mart\u0131lma arzusunu art\u0131r\u0131r ve olumlu duygular uyand\u0131r\u0131r. Bu, insan psikolojisinin zaten be\u011fendikleri veya tercih ettikleri bir \u00fcr\u00fcn veya hizmeti &#8220;takdir etmeyi&#8221; ama\u00e7layan bir b\u00f6l\u00fcm\u00fcnden kaynaklanmaktad\u0131r. Anket geri bildirim toplama y\u00f6ntemi yaln\u0131zca bunu iletmek i\u00e7in bir ara\u00e7t\u0131r. Anket, \u015firketle &#8220;etkile\u015fime&#8221; ge\u00e7mek i\u00e7in bir ara\u00e7t\u0131r ve m\u00fc\u015fterinin \u015firkete olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 peki\u015ftirir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Anketler, yard\u0131mc\u0131 \u00fcr\u00fcn ve hizmetlere ili\u015fkin fark\u0131ndal\u0131\u011f\u0131 art\u0131rabilir. Anketler hem gelen hem de giden ileti\u015fim bi\u00e7imleri olarak kabul edilebilir. Anketler genellikle bir  <\/span><a href=\"https:\/\/www.questionpro.com\/market-research.html#Statistical_Analysis_Techniques_for_Market_Analysis\"><span style=\"font-weight: 400;\">veri\u0307 toplama ve anali\u0307z<\/span><\/a><span style=\"font-weight: 400;\">  Kaynak. \u00c7o\u011fu insan, t\u00fcketici anketlerinin ayn\u0131 zamanda veri da\u011f\u0131t\u0131m\u0131 i\u00e7in bir ara\u00e7 olarak da kullan\u0131labilece\u011finin fark\u0131nda de\u011fildir. Burada birka\u00e7 uyar\u0131ya dikkat etmek \u00f6nemlidir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ABD de dahil olmak \u00fczere \u00e7o\u011fu \u00fclkede &#8220;ara\u015ft\u0131rma kisvesi alt\u0131nda sat\u0131\u015f yapmak&#8221; yasa d\u0131\u015f\u0131d\u0131r.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">b. Ancak hepimiz biliyoruz ki bilgi toplan\u0131rken bilgi da\u011f\u0131t\u0131l\u0131r.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">c. Kullan\u0131c\u0131lar\u0131n bu ger\u00e7e\u011fin fark\u0131nda olmalar\u0131n\u0131 sa\u011flamak i\u00e7in ankete ba\u015fka feragatnameler de dahil edilebilir. \u00d6rne\u011fin: &#8220;G\u00f6r\u00fc\u015flerinizi alaca\u011f\u0131z ve sizi son bir y\u0131l i\u00e7inde \u00e7evrimi\u00e7i olan \u00fcr\u00fcn ve hizmetler hakk\u0131nda bilgilendirece\u011fiz&#8230;&#8221;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0130nd\u00fcklenmi\u015f Yarg\u0131lar: <\/span>\u0130nsanlara geri bildirimlerini sorma prosed\u00fcr\u00fcn\u00fcn tamam\u0131, onlar\u0131 aksi takdirde d\u00fc\u015f\u00fcnmeyecekleri bir \u015fey hakk\u0131nda bir fikir olu\u015fturmaya sevk edebilir. Bu, film ve televizyon programlar\u0131 gibi kitle ileti\u015fim ara\u00e7lar\u0131nda \u00fcr\u00fcnlerin pazarlanmas\u0131 i\u00e7in kullan\u0131lan &#8220;\u00dcr\u00fcn Yerle\u015ftirme&#8221; stratejisiyle kar\u015f\u0131la\u015ft\u0131r\u0131labilecek \u00e7ok temel ancak g\u00fc\u00e7l\u00fc bir arg\u00fcmand\u0131r. Gi\u015fe rekorlar\u0131 k\u0131ran &#8220;\u0130talyan \u0130\u015fi&#8221; filminde &#8220;mini-Cooper &#8220;\u0131n kapsaml\u0131 ve \u00f6zel kullan\u0131m\u0131 buna bir \u00f6rnektir. Bu strateji tart\u0131\u015fmal\u0131d\u0131r ve b\u00fcy\u00fck bir dikkatle kullan\u0131lmal\u0131d\u0131r.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Anketler, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping-customer-experience\/\">m\u00fc\u015fteri yolculu\u011fu<\/a> diyalo\u011funda kritik bir ara\u00e7 olarak d\u00fc\u015f\u00fcn\u00fclmelidir. Anketlerle ilgili en iyi \u015fey, &#8220;\u00e7ift y\u00f6nl\u00fc&#8221; bilgi ta\u015f\u0131ma yetene\u011fidir. Paul Dholakia ve Vicki Morwitz taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma, anketlerin yaln\u0131zca i\u015fletmeniz i\u00e7in kritik olan bilgileri elde etmenizi sa\u011flamakla kalmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda m\u00fc\u015fterilerinizle kurdu\u011funuz ili\u015fkiyi geli\u015ftirdi\u011fini ve \u00fczerine in\u015fa etti\u011fini g\u00f6stermektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teknolojideki son geli\u015fmeler, ger\u00e7ek zamanl\u0131 anketler yapmay\u0131 inan\u0131lmaz derecede kolayla\u015ft\u0131rd\u0131 ve <\/span><a href=\"https:\/\/www.questionpro.com\/online-poll.html\"><br \/>\n  <span style=\"font-weight: 400;\">kamuoyu yoklamalar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. \u00c7evrimi\u00e7i ara\u00e7lar, sorular\u0131 ve cevaplar\u0131 \u00e7er\u00e7evelemeyi ve anketler olu\u015fturmay\u0131 kolayla\u015ft\u0131r\u0131r  <\/span><span style=\"font-weight: 400;\">Web. Anketleri e-posta, web sitesi ba\u011flant\u0131lar\u0131 ve hatta \u00e7evrimi\u00e7i CRM ara\u00e7lar\u0131yla entegrasyon yoluyla da\u011f\u0131tma  <\/span><span style=\"font-weight: 400;\">Salesforce.com gibi \u015firketler \u00e7evrimi\u00e7i anketi h\u0131zl\u0131 kazan\u0131lan bir \u00e7\u00f6z\u00fcm haline getirmi\u015ftir.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">Anket Ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><\/p>\n<h2><b>Veri Toplamak i\u00e7in Etkili Bir \u00c7evrimi\u00e7i Anket Y\u00fcr\u00fctme Ad\u0131mlar\u0131  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i bir anket yapmaya karar verdiniz. Akl\u0131n\u0131zda birka\u00e7 soru var  <\/span><span style=\"font-weight: 400;\">yan\u0131tlanmas\u0131n\u0131 istiyor ve daha fazla bilgi edinmek i\u00e7in h\u0131zl\u0131 ve ucuz bir yol ar\u0131yorsunuz  <\/span><span style=\"font-weight: 400;\">m\u00fc\u015fterileriniz, m\u00fc\u015fterileriniz vb. hakk\u0131nda. Ne yapaca\u011f\u0131n\u0131za karar vermeniz gereken ilk ve en \u00f6nemli \u015fey  <\/span><span style=\"font-weight: 400;\">\u00e7al\u0131\u015fman\u0131n ama\u00e7lar\u0131 \u015funlard\u0131r. Bu hedefleri soru olarak ifade edebildi\u011finizden emin olun veya  <\/span><span style=\"font-weight: 400;\">\u00d6l\u00e7\u00fcmler. E\u011fer yapam\u0131yorsan\u0131z, a\u015fa\u011f\u0131daki gibi ba\u015fka veri toplama y\u00f6ntemlerine bakman\u0131z daha iyi olur  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\"><br \/>\n  <span style=\"font-weight: 400;\">odak gruplar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve di\u011fer <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><br \/>\n  <span style=\"font-weight: 400;\">Niteliksel Y\u00f6ntemler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. \u00c7evrimi\u00e7i anketler arac\u0131l\u0131\u011f\u0131yla toplanan veriler a\u011f\u0131rl\u0131kl\u0131 olarak nicel niteliktedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fman\u0131n temel hedeflerini g\u00f6zden ge\u00e7irin. Ne ke\u015ffetmeye \u00e7al\u0131\u015f\u0131yorsunuz? Hangi eylemleri yap\u0131yorsunuz?  <\/span><span style=\"font-weight: 400;\">Anket sonucunda ne yapmak istiyorsunuz? &#8211; Bu sorulara verilen yan\u0131tlar toplanan verilerin do\u011frulanmas\u0131na yard\u0131mc\u0131 olur. \u00c7evrimi\u00e7i anketler, veri toplaman\u0131n sadece bir yoludur ve  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\"><br \/>\n  <span style=\"font-weight: 400;\">veri\u0307leri\u0307n sayisalla\u015ftirilmasi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><br \/>\n  <span style=\"font-weight: 400;\">Nitel Veri<\/span><br \/>\n<\/a><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">  Sahip olmak istedi\u011finiz t\u00fcm ilgili bilgi \u00f6\u011felerini g\u00f6rselle\u015ftirin. Ne olacak  <\/span><span style=\"font-weight: 400;\">\u00e7\u0131kt\u0131 anketi <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/research-reports\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma raporu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  nas\u0131l g\u00f6r\u00fcn\u00fcyor? Hangi \u00e7izelge ve grafikler haz\u0131rlanacak? Hangi bilgiler  <\/span><span style=\"font-weight: 400;\">harekete ge\u00e7menizin gerekli oldu\u011fundan emin olman\u0131z gerekiyor mu?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">  Her bir konuya (1 ve 2) \u00f6nceliklerine g\u00f6re s\u0131ralar atay\u0131n ve en \u00f6nemli konular\u0131 ilk s\u0131raya ekleyin. Ama\u00e7lar\u0131n, konular\u0131n ve hedeflerin do\u011fru oldu\u011fundan emin olmak i\u00e7in bu maddeleri tekrar g\u00f6zden ge\u00e7irin.  <\/span><span style=\"font-weight: 400;\">\u0130htiyac\u0131n\u0131z olan bilgiler uygundur. Unutmay\u0131n, e\u011fer sorarsan\u0131z sorunu \u00e7\u00f6zemezsiniz  <\/span><span style=\"font-weight: 400;\">yanl\u0131\u015f sorular.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Kat\u0131l\u0131mc\u0131 i\u00e7in her bir konu hakk\u0131nda bilgi sa\u011flamak ne kadar kolay veya zor? E\u011fer  <\/span><span style=\"font-weight: 400;\">zor, farkl\u0131 bir soru sorarak i\u00e7g\u00f6r\u00fc kazanmak i\u00e7in alternatif bir ara\u00e7 var m\u0131?  <\/span><span style=\"font-weight: 400;\">Bu muhtemelen en \u00f6nemli ad\u0131md\u0131r. \u00c7evrimi\u00e7i anketler Kesin, A\u00e7\u0131k ve Net olmal\u0131d\u0131r  <\/span><span style=\"font-weight: 400;\">K\u0131sa ve \u00f6z. \u0130nternetin do\u011fas\u0131 ve dalgalanmalar nedeniyle, e\u011fer sorular\u0131n\u0131z  <\/span><span style=\"font-weight: 400;\">anla\u015f\u0131lmas\u0131 \u00e7ok zor oldu\u011fu i\u00e7in, anket <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-survey-dropout-analysis\/\"><br \/>\n  <span style=\"font-weight: 400;\">okulu b\u0131rakma oran\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> y\u00fcksek olacakt\u0131r.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tarafs\u0131z konular i\u00e7in bir s\u0131ra olu\u015fturun. Sorular\u0131n \u015fu \u015fekilde oldu\u011fundan emin olun  <\/span><span style=\"font-weight: 400;\">\u0130lk sorulan soru, sonraki sorular\u0131n sonu\u00e7lar\u0131n\u0131 etkilemez. Bazen \u00e7ok fazla \u015fey sa\u011flamak  <\/span><span style=\"font-weight: 400;\">bilgi vermek veya \u00e7al\u0131\u015fman\u0131n amac\u0131n\u0131 a\u00e7\u0131klamak \u00f6nyarg\u0131 yaratabilir.  <\/span><span style=\"font-weight: 400;\">Kararla\u015ft\u0131r\u0131lm\u0131\u015f bir dizi konuya sahip oldu\u011funuzda, bir anketin temel yap\u0131s\u0131na sahip olabilirsiniz. Anketten \u00f6nce projenin amac\u0131n\u0131 ve kat\u0131l\u0131mc\u0131dan ne beklendi\u011fini a\u00e7\u0131klayan bir &#8220;Giri\u015f&#8221; paragraf\u0131 eklenmesi her zaman tavsiye edilir. Ayr\u0131ca bir &#8220;Te\u015fekk\u00fcr&#8221; metninin yan\u0131 s\u0131ra anket sonu\u00e7lar\u0131 yay\u0131nland\u0131\u011f\u0131nda nerede bulabilece\u011finize dair bilgilerin de yer almas\u0131 mant\u0131kl\u0131 olacakt\u0131r.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Analiz gereksinimlerini kar\u015f\u0131lamak i\u00e7in cevaplar\u0131n gereklili\u011fine g\u00f6re soru t\u00fcr\u00fcne karar verin. A\u015fa\u011f\u0131dakiler gibi bir dizi soru t\u00fcr\u00fc aras\u0131ndan se\u00e7im yap\u0131n  <\/span><a href=\"https:\/\/www.questionpro.com\/open-ended-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">a\u00e7\u0131k u\u00e7lu metin sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">, <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\">ikili<\/a>, <\/span><a href=\"https:\/\/www.questionpro.com\/article\/multiple-choice-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u00e7oktan se\u00e7meli<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">, s\u0131ralama d\u00fczeni, \u00f6l\u00e7eklendirilmi\u015f veya sabit toplam (<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ratio-scale\/\"><br \/>\n  <span style=\"font-weight: 400;\">oran \u00f6l\u00e7e\u011fi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">) sorular\u0131. \u00d6nemli bir hususu g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir &#8211; Genellikle zor analiz gereksinimleri katlanarak karma\u015f\u0131kla\u015f\u0131r  <\/span><a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\"><span style=\"font-weight: 400;\">anket tasar\u0131m\u0131<\/span><\/a><span style=\"font-weight: 400;\">. Bununla birlikte, hayat\u0131 kolayla\u015ft\u0131rmak i\u00e7in birka\u00e7 ara\u00e7 mevcuttur:<\/span><\/p>\n<ul class=\"notype\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sayfa Aralar\u0131<\/strong> &#8211; Uzun kayd\u0131rmal\u0131 bir anket s\u00f6z konusu oldu\u011funda kat\u0131l\u0131mc\u0131lar\u0131n dikkat s\u00fcresi \u00e7ok d\u00fc\u015f\u00fck olabilir. M\u00fcmk\u00fcn olan her yere sayfa sonlar\u0131 ekleyin. Bununla birlikte, sayfa ba\u015f\u0131na tek bir soru, anketi tamamlama s\u00fcresini uzatt\u0131\u011f\u0131 ve anketi b\u0131rakma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 i\u00e7in yan\u0131t oranlar\u0131n\u0131 da d\u00fc\u015f\u00fcrebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Dallanma<\/strong> &#8211; Gerekti\u011finde dallanma uygulamas\u0131 ile ak\u0131ll\u0131 ve etkili anketler olu\u015fturun. &#8220;Q1&#8217;e Hay\u0131r yan\u0131t\u0131 verdiyseniz Q4&#8217;\u00fc yan\u0131tlay\u0131n&#8221; gibi metin kullan\u0131m\u0131n\u0131 ortadan kald\u0131r\u0131n &#8211; bu, kat\u0131l\u0131mc\u0131lar aras\u0131nda rahats\u0131zl\u0131\u011fa yol a\u00e7arak anketi b\u0131rakma oranlar\u0131n\u0131 art\u0131r\u0131r. Dallanma mant\u0131\u011f\u0131n\u0131 kullanarak \u00e7evrimi\u00e7i anketler tasarlay\u0131n, b\u00f6ylece uygun sorular \u00f6nceki yan\u0131tlara g\u00f6re otomatik olarak y\u00f6nlendirilir.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li> <span style=\"font-weight: 400;\"> Yaz\u0131n <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><br \/>\n  <span style=\"font-weight: 400;\">sorular<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Ba\u015flang\u0131\u00e7ta, anket i\u00e7in en uygun olan\u0131 kullanabilece\u011finiz \u00f6nemli say\u0131da anket sorusu yaz\u0131n. Anketi b\u00f6l\u00fcmlere ay\u0131r\u0131n, b\u00f6ylece kat\u0131l\u0131mc\u0131lar uzun bir soru listesi g\u00f6rerek kafalar\u0131 kar\u0131\u015fmaz.  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sorular\u0131 tarafs\u0131z olacak \u015fekilde s\u0131ralay\u0131n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u00fcy\u00fck delikleri bulmak i\u00e7in yukar\u0131daki t\u00fcm ad\u0131mlar\u0131 tekrarlay\u0131n. Sorular ger\u00e7ekten  <\/span><span style=\"font-weight: 400;\">Cevap verdin mi? Biri sizin i\u00e7in g\u00f6zden ge\u00e7irsin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Anketin s\u00fcresini belirleyin. Bir <a href=\"https:\/\/www.questionpro.com\/tour\/surveys.html\">anket<\/a> be\u015f dakikadan az s\u00fcrmelidir. \u00dc\u00e7 ila  <\/span><span style=\"font-weight: 400;\">d\u00f6rt <\/span><a href=\"https:\/\/www.questionpro.com\/article\/research-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  Dakikada yakla\u015f\u0131k 15 soruyla s\u0131n\u0131rl\u0131s\u0131n\u0131z. Bir a\u00e7\u0131k u\u00e7lu metin  <\/span><span style=\"font-weight: 400;\">soru, \u00fc\u00e7 \u00e7oktan se\u00e7meli soru i\u00e7in say\u0131l\u0131r. \u00c7o\u011fu \u00e7evrimi\u00e7i yaz\u0131l\u0131m arac\u0131 \u015funlar\u0131 kaydedecektir  <\/span><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar\u0131n sorular\u0131 yan\u0131tlamas\u0131 i\u00e7in ge\u00e7en s\u00fcre.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Anketi 20 veya daha fazla ki\u015fiye \u00f6n test olarak uygulay\u0131n. Geri bildirimlerini ayr\u0131nt\u0131l\u0131 olarak al\u0131n. Ne vard\u0131  <\/span><span style=\"font-weight: 400;\">emin de\u011filler mi? Sorular\u0131 var m\u0131yd\u0131? Ne oldu\u011funu anlamakta g\u00fc\u00e7l\u00fck \u00e7ektiler mi?  <\/span><span style=\"font-weight: 400;\">istedin mi? Cevaplar\u0131n\u0131zda veya sorular\u0131n\u0131zda yer almayan bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahipler mi?<\/span>\n<ul class=\"notype\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Birka\u00e7 tane ekleyin <\/span><a href=\"https:\/\/www.questionpro.com\/open-ended-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">a\u00e7\u0131k u\u00e7lu anket sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  anket nesnenizi destekleyen. Bu bir t\u00fcr geri bildirim anketi olacakt\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test grubunuza proje anketi i\u00e7in <a href=\"https:\/\/www.questionpro.com\/help\/send-email-invitation.html\">bir e-posta g\u00f6nderin<\/a> ve ard\u0131ndan geri bildirim anketini de e-posta ile <a href=\"https:\/\/www.questionpro.com\/help\/send-email-invitation.html\">g\u00f6nderin<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu \u015fekilde, geri bildirim anketini kullanarak test grubunuzun proje anketinizin i\u015flevselli\u011finin yan\u0131 s\u0131ra kullan\u0131labilirli\u011fi hakk\u0131nda da g\u00f6r\u00fc\u015f bildirmesini sa\u011flayabilirsiniz.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">  Al\u0131nan geri bildirimlere dayanarak anketinizde de\u011fi\u015fiklikler yap\u0131n.  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Anketi t\u00fcm kat\u0131l\u0131mc\u0131lar\u0131n\u0131za g\u00f6nderin!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">\u00c7evrimi\u00e7i anketler<\/a> zaman i\u00e7inde pahal\u0131 posta veya telefon anketlerine etkili bir alternatif haline gelmi\u015ftir. \u00c7evrimi\u00e7i anketler i\u00e7in yerine getirilmesi gereken birka\u00e7 ko\u015ful vard\u0131r, ancak bunlar\u0131n fark\u0131nda olmal\u0131s\u0131n\u0131z. Hedef kitleyi temsil eden bir \u00f6rneklemle anket yapmaya \u00e7al\u0131\u015f\u0131yorsan\u0131z, l\u00fctfen herkesin \u00e7evrimi\u00e7i olmad\u0131\u011f\u0131n\u0131 unutmay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, herkes \u00e7evrimi\u00e7i bir ankete de a\u00e7\u0131k de\u011fildir. Genel olarak  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/demographic-segmentation\/\"><br \/>\n  <span style=\"font-weight: 400;\">demografi\u0307k segmentasyon<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> daha gen\u00e7 bireyler \u00e7evrimi\u00e7i bir ankete yan\u0131t verme e\u011filimindedir. <\/span> <\/p>\n<h2><b>Veri Toplama i\u00e7in Anket Tasar\u0131m\u0131<\/b><\/h2>\n<ul>\n<li>\n<h3><b>Veri toplamak i\u00e7in harika sorular yazma<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Harika sorular yazmak bir sanat olarak kabul edilebilir. Sanat her zaman \u00f6nemli miktarda s\u0131k\u0131 \u00e7al\u0131\u015fma, pratik ve ba\u015fkalar\u0131n\u0131n yard\u0131m\u0131n\u0131 gerektirir.  <\/span><\/p>\n<ul>\n<li>\n<h3><b>Y\u00fckl\u00fc veya y\u00f6nlendirici kelimelerden veya sorulardan ka\u00e7\u0131n\u0131n<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erikteki k\u00fc\u00e7\u00fck bir de\u011fi\u015fiklik etkili sonu\u00e7lar do\u011furabilir. Could, should, might gibi s\u00f6zc\u00fcklerin hepsi hemen hemen ayn\u0131 ama\u00e7la kullan\u0131l\u0131r, ancak bir soruya verilen yan\u0131tta %20&#8217;lik bir fark yaratabilir. \u00d6rne\u011fin, &#8220;Y\u00f6netim fabrikay\u0131 kapatabilirdi&#8230; kapatmal\u0131yd\u0131&#8230; kapatabilirdi&#8221;.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kontrol veya eylemi temsil eden &#8211; yasaklamak veya eylem gibi yo\u011fun kelimeler de benzer sonu\u00e7lar do\u011furur. \u00d6rne\u011fin, &#8220;Donald Trump&#8217;\u0131n sigorta \u015firketlerinin fiyatlar\u0131 y\u00fckseltmesini yasaklamas\u0131 gerekti\u011fine inan\u0131yor musunuz?&#8221;.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bazen i\u00e7erik sadece \u00f6nyarg\u0131l\u0131 olabiliyor. \u00d6rne\u011fin, &#8220;Kurulu\u015fun y\u0131ll\u0131k partisi i\u00e7in Rudolpho&#8217;s Restaurant&#8217;a gitmek istemezsiniz, de\u011fil mi?&#8221;<\/span><\/p>\n<ul>\n<li>\n<h3><b>Yanl\u0131\u015f yerle\u015ftirilmi\u015f sorular<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sorular her zaman ama\u00e7lanan ba\u011flama at\u0131fta bulunmal\u0131, s\u0131ra d\u0131\u015f\u0131 veya gereklili\u011fi olmadan sorulan sorulardan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r. Genel olarak, bir huni yakla\u015f\u0131m\u0131 uygulanmal\u0131d\u0131r &#8211; genel sorular anketin ilk b\u00f6l\u00fcm\u00fcne \u0131s\u0131nma ama\u00e7l\u0131 olarak dahil edilmeli ve spesifik sorular bunu takip etmeli ve sonuna do\u011fru sorulmal\u0131d\u0131r,  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/demographic-survey-questions\/\"><br \/>\n  <span style=\"font-weight: 400;\">demografik<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> veya <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/geographic-segmentation\/\"><br \/>\n  <span style=\"font-weight: 400;\">co\u011frafi\u0307 sorular<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> dahil edilmelidir.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Birbiriyle \u00f6rt\u00fc\u015fmeyen yan\u0131t kategorileri<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/static.questionpro.com\/article\/multiple-choice-questions.html\">\u00c7oktan se\u00e7meli cevaplar<\/a>, farkl\u0131 se\u00e7enekler sunmak i\u00e7in kar\u015f\u0131l\u0131kl\u0131 olarak benzersiz olmal\u0131d\u0131r. Birbiriyle \u00f6rt\u00fc\u015fen cevap se\u00e7enekleri cevaplay\u0131c\u0131y\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131r ve en iyi ihtimalle yorumlamay\u0131 zorla\u015ft\u0131r\u0131r. Ayr\u0131ca, sorular her zaman kesin olmal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: &#8220;Su suyu sever misin?&#8221;  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu soru mu\u011flak. Portakal suyuna duyulan be\u011feni hangi terimlerle de\u011ferlendirilmelidir? &#8211; Tatl\u0131l\u0131k, doku, fiyat, beslenme vb.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Kafa kar\u0131\u015ft\u0131r\u0131c\u0131\/bilinmeyen kelimeler kullanmaktan ka\u00e7\u0131n\u0131n<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kalori i\u00e7eri\u011fi, bit, bayt, mbs ve benzeri terimler ve k\u0131saltmalar gibi sekt\u00f6rle ilgili terimlerin sorulmas\u0131 <a href=\"https:\/\/www.questionpro.com\/features\/survey-respondents.html\">kat\u0131l\u0131mc\u0131lar<\/a> i\u00e7in kafa kar\u0131\u015ft\u0131r\u0131c\u0131 olabilir. Dinleyicilerin dil seviyenizi, terminolojinizi ve hepsinden \u00f6nemlisi sordu\u011funuz soruyu anlad\u0131\u011f\u0131ndan emin olun.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Y\u00f6nlendirilmemi\u015f sorular kat\u0131l\u0131mc\u0131lara a\u015f\u0131r\u0131 hareket alan\u0131 sa\u011flar<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p>Ayakkab\u0131lar\u0131m\u0131z\u0131 geli\u015ftirmek i\u00e7in ne gibi \u00f6nerileriniz var? Soru genel olarak kalite ile ilgilidir, ancak kat\u0131l\u0131mc\u0131 doku, ayakkab\u0131 t\u00fcr\u00fc veya varyantlar hakk\u0131nda \u00f6nerilerde bulunabilir.<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Sorular\u0131 asla zorlamay\u0131n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Her zaman belirli gizlilik kurallar\u0131n\u0131 a\u015fan baz\u0131 sorular olacakt\u0131r ve gizlilik \u00e7o\u011fu insan i\u00e7in \u00f6nemli bir konu oldu\u011fundan, bu sorular ya anketten \u00e7\u0131kar\u0131lmal\u0131 ya da zorunlu olarak tutulmamal\u0131d\u0131r. Gelir, aile geliri ve stat\u00fcs\u00fc, dini ve siyasi inan\u00e7lar vb. ile ilgili anket sorular\u0131ndan her zaman ka\u00e7\u0131n\u0131lmal\u0131d\u0131r, \u00e7\u00fcnk\u00fc bunlar m\u00fcdahaleci olarak kabul edilir ve kat\u0131l\u0131mc\u0131lar bunlar\u0131 yan\u0131tlamamay\u0131 se\u00e7ebilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>\u00d6l\u00e7eklerde dengesiz cevap se\u00e7enekleri  <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131daki gibi \u00f6l\u00e7eklerde dengesiz cevap se\u00e7enekleri <\/span><a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">Likert \u00d6l\u00e7e\u011fi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve <\/span><a href=\"https:\/\/www.questionpro.com\/semantic-differential-scale.html\"><br \/>\n  <span style=\"font-weight: 400;\">Semantik \u00d6l\u00e7ek<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  baz\u0131 durumlar i\u00e7in uygun, baz\u0131lar\u0131 i\u00e7in ise \u00f6nyarg\u0131l\u0131 olabilir. Yeme al\u0131\u015fkanl\u0131klar\u0131ndaki bir \u00f6r\u00fcnt\u00fcy\u00fc analiz ederken, bir \u00e7al\u0131\u015fmada obez insanlar\u0131n \u00f6l\u00e7e\u011fin ortas\u0131nda g\u00f6r\u00fcnmesini sa\u011flayan bir miktar \u00f6l\u00e7e\u011fi kullan\u0131ld\u0131; kutup u\u00e7lar\u0131 insanlar\u0131n a\u00e7l\u0131k \u00e7ekti\u011fi ve mant\u0131ks\u0131z miktarda t\u00fcketti\u011fi bir durumu yans\u0131t\u0131yordu. Hastaneler gibi genellikle k\u00f6t\u00fc hizmet beklemedi\u011fimiz durumlar vard\u0131r.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>\u0130ki noktay\u0131 kapsayan sorular  <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bulundu\u011funuz yer i\u00e7in en h\u0131zl\u0131 ve en uygun \u0130SS hangisi? En h\u0131zl\u0131 \u0130SS pahal\u0131 olacakt\u0131r ve daha ucuz olanlar da b\u00fcy\u00fck olas\u0131l\u0131kla yava\u015f olacakt\u0131r. Her iki fakt\u00f6r\u00fc de anlamak i\u00e7in iki ayr\u0131 soru sorulmal\u0131d\u0131r.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>\u0130kili sorular<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\">Dikotom sorular<\/a>, \u00f6rne\u011fin Evet\/Hay\u0131r, Erkek\/Kad\u0131n gibi belirgin bir cevap istedi\u011finizde kullan\u0131l\u0131r. \u00d6rne\u011fin, &#8220;Sizce Hillary Clinton se\u00e7imi kazanacak m\u0131?&#8221; sorusu. &#8211; Cevap Evet ya da Hay\u0131r olabilir.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><b>Uzun sorular kullanmaktan ka\u00e7\u0131n\u0131n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Uzun sorular\u0131n kullan\u0131lmas\u0131 kesinlikle tamamlama s\u00fcresini art\u0131racak ve bu da genellikle anketi b\u0131rakma oran\u0131nda art\u0131\u015fa yol a\u00e7acakt\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/article\/multiple-choice-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u00c7oktan se\u00e7meli sorular<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> en uzun ve karma\u015f\u0131k, a\u00e7\u0131k u\u00e7lu sorular ise en k\u0131sa ve cevaplamas\u0131 en kolay olanlard\u0131r.<\/span><\/p>\n<p>Rekabet istihbarat\u0131, sat\u0131n alma davran\u0131\u015f\u0131 ve fiyat duyarl\u0131l\u0131\u011f\u0131 gibi derinlemesine pazar etkenlerini \u00f6l\u00e7mek i\u00e7in anket verilerinizi analiz edin.<\/p>\n<p>Konjoint analizi, MaxDiff analizi, duyarl\u0131l\u0131k analizi, TURF analizi, \u0131s\u0131 haritas\u0131 analizi vb. dahil olmak \u00fczere bir dizi teknikle do\u011fru i\u00e7g\u00f6r\u00fcler elde edin. Kaliteli verileri SPSS ve R Yaz\u0131l\u0131m\u0131 gibi harici analiz ara\u00e7lar\u0131na aktar\u0131n ve ara\u015ft\u0131rman\u0131z\u0131 harici i\u015f uygulamalar\u0131yla entegre edin.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veri toplaman\u0131n en kritik hedefi, a\u015fa\u011f\u0131dakiler i\u00e7in bilgi a\u00e7\u0131s\u0131ndan zengin ve g\u00fcvenilir verilerin toplanmas\u0131n\u0131 sa\u011flamakt\u0131r i\u0307stati\u0307sti\u0307ksel anali\u0307z B\u00f6ylece ara\u015ft\u0131rma i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":716267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veri Toplama: Nedir ve \u00d6rneklerle Y\u00f6ntemler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Veri toplama, standart onaylanm\u0131\u015f teknikler kullan\u0131larak ara\u015ft\u0131rma i\u00e7in do\u011fru i\u00e7g\u00f6r\u00fclerin toplanmas\u0131, \u00f6l\u00e7\u00fclmesi ve analiz edilmesi prosed\u00fcr\u00fcd\u00fcr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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