{"id":729976,"date":"2022-10-07T11:00:12","date_gmt":"2022-10-07T11:00:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/"},"modified":"2022-10-07T11:00:12","modified_gmt":"2022-10-07T11:00:12","slug":"marka-degerlendirme-nedir-ve-nasil-dogru-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/","title":{"rendered":"Marka De\u011ferlendirme: Nedir ve Nas\u0131l Do\u011fru Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marka de\u011ferlendirmesi, markalar\u0131n\u0131 ara\u015ft\u0131rmak i\u00e7in para harcamay\u0131 g\u00f6ze alabilen dev firmalar i\u00e7in tart\u0131\u015fmas\u0131z bir \u015fekilde gereklidir, ancak k\u00fc\u00e7\u00fck i\u015fletmelere de yard\u0131mc\u0131 olabilir. Marka de\u011ferlendirmesi, markan\u0131z\u0131n de\u011feri hakk\u0131nda objektif bir g\u00f6r\u00fc\u015f sa\u011flar. Ayr\u0131ca markan\u0131zla ilgili olas\u0131 sorunlar\u0131 tespit etmenize de yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fcz\u00fcn b\u00fcy\u00fck k\u00fcresel i\u015fletmeleri, marka g\u00fcc\u00fcn\u00fcn itibar ve t\u00fcketici sadakatinden yararlanarak b\u00fcy\u00fcmeyi te\u015fvik edebilece\u011fini g\u00f6stermektedir. Bu markalar aras\u0131nda Apple, Coca-Cola, Nestle ve Goodyear bulunmaktad\u0131r. Bir\u00e7ok t\u00fcketici bir &#8220;Coke&#8221; sipari\u015f etti\u011finde markaya para \u00f6d\u00fcyor ve Apple gibi \u015firketlerin l\u00fcks \u00fcr\u00fcnlerine iki kat daha fazla para harcamaktan memnuniyet duyuyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu yaz\u0131da marka de\u011ferlendirmesini ve nas\u0131l yap\u0131laca\u011f\u0131n\u0131 ele alaca\u011f\u0131z.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marka de\u011ferlendirmesi nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marka de\u011ferlendirmesi, markan\u0131n kullan\u0131c\u0131lar\u0131 ve t\u00fcketicileri nas\u0131l etkiledi\u011fini belirleyen ilgili metrikleri kullanarak bir markan\u0131n de\u011ferini \u00f6l\u00e7er. Marka de\u011ferlendirmesi finansal (marka de\u011feri gibi) ve finansal olmayan fakt\u00f6rleri (yani marka g\u00fcc\u00fc ve marka denkli\u011fi) dikkate al\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka de\u011ferlemesi ve marka de\u011ferlendirmesi birbirini tamamlayan ba\u011flant\u0131l\u0131 fikirlerdir. Marka de\u011feri daha s\u0131n\u0131rl\u0131d\u0131r ve yaln\u0131zca finansal fakt\u00f6rleri dikkate al\u0131r. Marka de\u011ferlendirme, markan\u0131n kullan\u0131c\u0131lar ve t\u00fcketiciler \u00fczerindeki etkisini \u00f6l\u00e7en ilgili metrikleri kullanarak bir markan\u0131n de\u011ferini belirleme s\u00fcrecidir. Hem parasal hem de parasal olmayan fakt\u00f6rleri i\u00e7erir. Bu, payda\u015f\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan tan\u0131mlanmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka de\u011ferlendirmemizin ayr\u0131nt\u0131lar\u0131na girmeden \u00f6nce yol g\u00f6sterici kavramlar\u0131m\u0131z\u0131 ortaya koymal\u0131y\u0131z. Amaca uygun marka de\u011ferlendirmelerinden elde edilen i\u00e7g\u00f6r\u00fcler \u015funlar\u0131 i\u00e7erir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket performans\u0131n\u0131n nas\u0131l art\u0131r\u0131laca\u011f\u0131na ili\u015fkin bilgiler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teslimat\u0131n ard\u0131ndan zaman\u0131nda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7eri\u011fi kullanacak bir hedef kitle ile olu\u015fturulurlar.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Markay\u0131 de\u011ferlendirme yollar\u0131.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marka de\u011ferlendirme bir sanat ya da bilim de\u011fildir. M\u00fckemmel uygulaman\u0131n baz\u0131 bile\u015fenleri evrenseldir ve geni\u015f \u00f6l\u00e7\u00fcm kavramlar\u0131 neredeyse her durumda kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tek bir strateji t\u00fcm durumlar i\u00e7in ge\u00e7erli de\u011fildir ve bu da de\u011ferlendirme programlar\u0131 olu\u015fturmak ve s\u00fcrd\u00fcrmek i\u00e7in gereken i\u00e7 kaynaklara ve deneyime sahip olmayan firmalar i\u00e7in zor olabilir. Ancak her marka ve \u015firket kendine \u00f6zg\u00fc oldu\u011fundan, marka sahipleri bu kapsaml\u0131 de\u011ferlendirme \u00e7er\u00e7evesini kendi gereksinimlerine uygun \u015fekilde uygulamaya \u00e7al\u0131\u015fmal\u0131d\u0131r. De\u011ferlendirmenize \u015fu \u015fekilde yakla\u015fman\u0131z\u0131 tavsiye ederiz:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Metriklerinizi belirleyin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Markan\u0131z\u0131n iyi durumda olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in \u00e7e\u015fitli nicel \u00f6l\u00e7\u00fctler kullan\u0131labilir. Genellikle en temel fakt\u00f6rlere odaklan\u0131r\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka bilinirli\u011fi: Halk taraf\u0131ndan ne kadar iyi tan\u0131nd\u0131\u011f\u0131n\u0131z ve ne yapt\u0131\u011f\u0131n\u0131z<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka Duyarl\u0131l\u0131\u011f\u0131: T\u00fcketicilerin markan\u0131zla ili\u015fkilendirdi\u011fi duygular<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka de\u011feri: T\u00fcketicilerin markan\u0131zla kurdu\u011fu ba\u011flant\u0131lar sonucunda elde etti\u011finiz (veya kaybetti\u011finiz) de\u011fer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Her bir istatisti\u011fi nas\u0131l \u00f6l\u00e7ece\u011finizi belirleyin. Niceliksel \u00f6l\u00e7\u00fcmlerin tek ba\u015f\u0131na markan\u0131z\u0131n ba\u015far\u0131 hikayesinin tamam\u0131n\u0131 ortaya koymayaca\u011f\u0131ndan emin olabilirsiniz; bunun yerine bunlar\u0131 niteliksel bilgilerle destekleyeceksiniz. Marka bilinirli\u011fi bir evet\/hay\u0131r sorusuyla \u00f6l\u00e7\u00fclebilir ve marka duyarl\u0131l\u0131\u011f\u0131 Net Tavsiye Skoru gibi bir ara\u00e7 kullan\u0131larak \u00f6l\u00e7\u00fclebilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ekibinize dan\u0131\u015f\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ekibiniz muhtemelen markan\u0131z hakk\u0131nda g\u00fc\u00e7l\u00fc duygulara sahiptir. Kurulu\u015funuz i\u00e7in marka payda\u015f\u0131 olan y\u00f6neticiler ve pazarlama ekibinizin \u00fcyeleriyle bire bir g\u00f6r\u00fc\u015fmek, ara\u015ft\u0131rman\u0131za ba\u015flamak i\u00e7in m\u00fckemmel bir yerdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteriyle yeniden markala\u015fma konusunda \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131zda, her zaman markay\u0131 g\u00fcnl\u00fck olarak temsil etmesi gereken ki\u015filerle konu\u015furuz &#8211; m\u00fc\u015fteri hizmetleri temsilcilerini ve sat\u0131\u015f elemanlar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu ki\u015filer, \u015firketinizin kendisini nas\u0131l tan\u0131tt\u0131\u011f\u0131 ve nas\u0131l i\u015fledi\u011fi aras\u0131ndaki tutars\u0131zl\u0131klardan haberdar edilecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu g\u00f6r\u00fc\u015fmeler personelin kat\u0131l\u0131m\u0131n\u0131 sa\u011flama avantaj\u0131 sunar ki bu \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc daha sonra yeniden markala\u015fmaya karar verirseniz, herkesin en ba\u015f\u0131ndan itibaren kat\u0131l\u0131m\u0131n\u0131 istersiniz. Ayr\u0131ca markan\u0131z\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in ne anlama geldi\u011fini anlaman\u0131za da yard\u0131mc\u0131 olurlar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Seyircileri ara\u015ft\u0131r\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ana hedefler, mevcut m\u00fc\u015fterilerinizin markan\u0131zda ne g\u00f6rd\u00fcklerini, neye de\u011fer verdiklerini, markan\u0131zla olan duygusal ba\u011flar\u0131n\u0131 ve hedef kitlenizin (d\u00f6n\u00fc\u015ft\u00fcrmek istedi\u011finiz t\u00fcketiciler) markan\u0131z\u0131 nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 ke\u015ffetmektir. Bu hedefe ula\u015fmak i\u00e7in birden fazla yakla\u015f\u0131m kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markan\u0131z i\u00e7in odak gruplar\u0131 y\u00fcr\u00fct\u00fcrken, her gruba ayn\u0131 sorular\u0131 sordu\u011funuzdan emin olun, ard\u0131ndan arkan\u0131za yaslan\u0131n ve markan\u0131z\u0131 analiz edip tart\u0131\u015fmalar\u0131n\u0131 izleyin. Birka\u00e7 s\u00fcrpriz ka\u00e7\u0131n\u0131lmazd\u0131r ve odak gruplar\u0131 genellikle d\u00fc\u015f\u00fcnmedi\u011finiz yeni konular\u0131 g\u00fcndeme getirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kapsaml\u0131 bir ara\u015ft\u0131rma yap\u0131n <\/span><b>anket <\/b> <span style=\"font-weight: 400;\">Analiz i\u00e7in yeterince b\u00fcy\u00fck bir veri k\u00fcmesi olu\u015fturmak i\u00e7in. Anket sorular\u0131n\u0131z\u0131 odak gruplar\u0131ndan elde etti\u011finiz bilgilere dayand\u0131rmal\u0131s\u0131n\u0131z. A\u015fa\u011f\u0131daki gibi sorular sormay\u0131 d\u00fc\u015f\u00fcn\u00fcn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu markay\u0131 tan\u0131yor musunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E\u011fer \u00f6yleyse, bu \u015firketin imaj\u0131n\u0131 nas\u0131l g\u00f6r\u00fcyorsunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E\u011fer de\u011filse, bu firman\u0131n ne yapt\u0131\u011f\u0131na inan\u0131yorsunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu logo sizde hangi duygular\u0131 uyand\u0131r\u0131yor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu reklam\u0131n g\u00f6r\u00fcn\u00fcm ve hissiyat\u0131ndan bu firman\u0131n karakteri hakk\u0131nda ne \u00e7\u0131karabilirsiniz?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hizmetler kullan\u0131larak basit isim tan\u0131ma anketleri ger\u00e7ekle\u015ftirilebilir. Sonu\u00e7lar, hedef pazar\u0131n\u0131z\u0131n ne kadar\u0131n\u0131n markan\u0131zdan haberdar oldu\u011funu g\u00f6sterecektir. \u015eu anda \u00e7ok fazla marka bilinirli\u011finiz olmad\u0131\u011f\u0131n\u0131 biliyorsan\u0131z, bu ba\u015flamak i\u00e7in harika bir yerdir. E\u011fer \u00f6yleyse, bir \u00f6l\u00e7\u00fct, bir hedef ve bu hedefe ula\u015fmak i\u00e7in bir eylem plan\u0131 olu\u015fturman\u0131n zaman\u0131 gelmi\u015f demektir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Delta&#8217;n\u0131z\u0131 Bulun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rma \u00f6l\u00e7\u00fctlerinden bahsetmi\u015fken, art\u0131k markan\u0131z hakk\u0131nda toplad\u0131\u011f\u0131n\u0131z t\u00fcm verileri birle\u015ftirip de\u011ferlendirerek mevcut durumunu belirleyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan, deltay\u0131 hesaplay\u0131n: hedefinizden ne kadar uzakta oldu\u011funuzu. Markan\u0131z\u0131n nereye gitmesini istedi\u011finize dair g\u00fc\u00e7l\u00fc bir konseptiniz yoksa, nihai hedefiniz konusunda netlik ve uyum elde etmek i\u00e7in \u015firket i\u00e7i bir marka \u00e7al\u0131\u015ftay\u0131 yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Harekete ge\u00e7me zaman\u0131 \u015fu and\u0131r. Zaman \u00e7er\u00e7eveleriyle birlikte \u00f6l\u00e7\u00fclebilir hedefler belirleyin. Tamamen yeniden markala\u015fman\u0131n gerekli oldu\u011funa karar verebilirsiniz. Markan\u0131z\u0131n g\u00fc\u00e7l\u00fc oldu\u011funu ancak daha fazla marka de\u011feri olu\u015fturmak veya daha canland\u0131r\u0131c\u0131 bir marka tutumu i\u00e7in \u00e7abalamak istedi\u011finizi fark edebilirsiniz.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Markan\u0131z halihaz\u0131rda olumlu g\u00f6r\u00fcl\u00fcyor olsa da, tam olarak umdu\u011funuz hissi uyand\u0131rm\u0131yor olabilir.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Tamamen yeniden markala\u015fman\u0131z gerekme olas\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fckt\u00fcr. Bu faaliyet, neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 belirlemeyi ve neyin yaramad\u0131\u011f\u0131n\u0131 ortadan kald\u0131rmay\u0131 ama\u00e7lamaktad\u0131r. Bu nedenle, daha olas\u0131 sonu\u00e7, baz\u0131 k\u00fc\u00e7\u00fck marka yenilemeleri yapmak isteyece\u011finizdir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, mesaj haritan\u0131z\u0131 g\u00fcncelleyebilir, logonuzu de\u011fi\u015ftirebilir veya markan\u0131z\u0131n geli\u015fimiyle uyumlu de\u011filse bir kampanya y\u00fcr\u00fctmeyi b\u0131rakabilirsiniz.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bu de\u011fi\u015fiklikleri yapmak ve markan\u0131z\u0131 ilk kez g\u00f6zden ge\u00e7irmek zor olabilir, ancak bunu y\u0131ll\u0131k rutininize dahil ederseniz, al\u0131\u015fman\u0131z uzun s\u00fcrmeyecektir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Son olarak, marka de\u011ferlendirmesi i\u00e7in ideal uygulamalar nitel ve nicel de\u011ferlendirmeleri b\u00fct\u00fcnle\u015ftirir. Markan\u0131z\u0131n kimli\u011fini olu\u015fturmak, m\u00fc\u015fterilerin sizi nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc etkilemenin ve size sad\u0131k kalmalar\u0131 i\u00e7in onlar\u0131 motive etmenin yan\u0131 s\u0131ra markan\u0131z\u0131n de\u011feri \u00fczerinde uzun vadeli etkilere sahiptir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markalar, onlara sahip olan i\u015fletmeleri tan\u0131mlamak i\u00e7in \u00e7ok \u00f6nemlidir. G\u00fcn\u00fcm\u00fcz\u00fcn en \u00f6nde gelen ve en iyi markalar\u0131 g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131 ve karar alma s\u00fcre\u00e7lerimizi \u015fekillendiriyor. Baz\u0131 i\u015fletmeler i\u00e7in maddi olmayan varl\u0131klar\u0131n\u0131n \u00f6nemini tam olarak takdir etmek zor olsa da, markan\u0131z\u0131n de\u011ferini bilmek, k\u0131yas\u0131ya bir pazarda marka g\u00fcc\u00fcn\u00fcz\u00fc ve potansiyelinizi en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro olarak marka de\u011ferlendirme ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fctmenizde size yard\u0131mc\u0131 olabiliriz. \u00c7evrimi\u00e7i anket arac\u0131m\u0131z\u0131n t\u00fcm \u00f6zelliklerini ke\u015ffedin, ard\u0131ndan ara\u015ft\u0131rman\u0131za hemen ba\u015flay\u0131n.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marka de\u011ferlendirmesi, markalar\u0131n\u0131 ara\u015ft\u0131rmak i\u00e7in para harcamay\u0131 g\u00f6ze alabilen dev firmalar i\u00e7in tart\u0131\u015fmas\u0131z bir \u015fekilde gereklidir, ancak k\u00fc\u00e7\u00fck i\u015fletmelere de [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":719227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka De\u011ferlendirme: Nedir ve Nas\u0131l Do\u011fru Yap\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Marka de\u011ferlendirmesi, bir markan\u0131n kullan\u0131c\u0131lar ve t\u00fcketiciler \u00fczerindeki etkisini \u00f6l\u00e7en ilgili metrikleri kullanarak bir markan\u0131n de\u011ferini hesaplamakt\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka De\u011ferlendirme: Nedir ve Nas\u0131l Do\u011fru Yap\u0131l\u0131r? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Marka de\u011ferlendirmesi, bir markan\u0131n kullan\u0131c\u0131lar ve t\u00fcketiciler \u00fczerindeki etkisini \u00f6l\u00e7en ilgili metrikleri kullanarak bir markan\u0131n de\u011ferini hesaplamakt\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-07T11:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/brand-evaluation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjida Satter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjida Satter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/\"},\"author\":{\"name\":\"Sanjida Satter\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4657fe7e9fb097126074a8ca5effc324\"},\"headline\":\"Marka De\u011ferlendirme: Nedir ve Nas\u0131l Do\u011fru Yap\u0131l\u0131r?\",\"datePublished\":\"2022-10-07T11:00:12+00:00\",\"dateModified\":\"2022-10-07T11:00:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/\"},\"wordCount\":1478,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-degerlendirme-nedir-ve-nasil-dogru-yapilir\/\",\"name\":\"Marka De\u011ferlendirme: Nedir ve Nas\u0131l Do\u011fru Yap\u0131l\u0131r? 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