{"id":729986,"date":"2019-05-10T03:30:07","date_gmt":"2019-05-10T10:30:07","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/degerlendirme-arastirmasi-tanim-yontem-ve-ornekler\/"},"modified":"2019-05-10T03:30:07","modified_gmt":"2019-05-10T03:30:07","slug":"degerlendirme-arastirmasi-tanim-yontem-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/degerlendirme-arastirmasi-tanim-yontem-ve-ornekler\/","title":{"rendered":"De\u011ferlendirme Ara\u015ft\u0131rmas\u0131: Tan\u0131m, Y\u00f6ntem ve \u00d6rnekler"},"content":{"rendered":"<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol>\n<li><a href=\"#What-is-Evaluation-Research\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 nedir<\/a><\/li>\n<li><a href=\"#Why-Evaluation-Research\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 neden yap\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#Methods\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 y\u00f6ntemleri<\/a>\n<ol>\n<li><a href=\"#Quantitative-Methods\">Nicel y\u00f6ntemler<\/a><\/li>\n<li><a href=\"#Qualitative-Methods\">Nitel y\u00f6ntemler<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#Examples\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 \u00f6rnekleri<\/a>\n<ol>\n<li><a href=\"#Process\">S\u00fcre\u00e7 de\u011ferlendirme ara\u015ft\u0131rma sorusu \u00f6rnekleri<\/a><\/li>\n<li><a href=\"#Outcome\">Sonu\u00e7 de\u011ferlendirme ara\u015ft\u0131rma sorusu \u00f6rnekleri<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<h2><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131, program de\u011ferlendirmesi olarak da bilinir,<\/span> <span style=\"font-weight: 400;\">belirli bir ama\u00e7 yerine ara\u015ft\u0131rma amac\u0131n\u0131 ifade eder<\/span> <span style=\"font-weight: 400;\">Y\u00f6ntem. <\/span><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131, bir hedefe ula\u015fmak i\u00e7in harcanan zaman, para, \u00e7aba ve kaynaklar\u0131n de\u011ferinin veya liyakatinin sistematik olarak de\u011ferlendirilmesidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 daha geleneksel ara\u015ft\u0131rmalarla yak\u0131ndan ilgilidir ancak onlardan biraz farkl\u0131d\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">sosyal ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Geleneksel sosyal ara\u015ft\u0131rmalarda kullan\u0131lan y\u00f6ntemlerin \u00e7o\u011funu kullan\u0131r, ancak kurumsal bir ba\u011flamda ger\u00e7ekle\u015fti\u011fi i\u00e7in ekip becerileri, ki\u015filer aras\u0131 beceriler, y\u00f6netim becerileri, politik zeka ve sosyal ara\u015ft\u0131rmalar\u0131n pek ihtiya\u00e7 duymad\u0131\u011f\u0131 di\u011fer becerileri gerektirir. De\u011ferlendirme ara\u015ft\u0131rmas\u0131, payda\u015flar\u0131n \u00e7\u0131karlar\u0131n\u0131n da g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131n\u0131 gerektirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 bir<\/span> <span style=\"font-weight: 400;\">t\u00fcr\u00fc<\/span> <span style=\"font-weight: 400;\">uygulanm\u0131\u015f<\/span> <span style=\"font-weight: 400;\">ara\u015ft\u0131rma ve bu nedenle baz\u0131 ger\u00e7ek d\u00fcnya ko\u015fullar\u0131na sahip olmas\u0131 ama\u00e7lanm\u0131\u015ft\u0131r.<\/span> <span style=\"font-weight: 400;\">etkisi. Anketler gibi bir\u00e7ok y\u00f6ntem ve<\/span> <span style=\"font-weight: 400;\">deneyler de\u011ferlendirme ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in kullan\u0131labilir. Veri analizi ve raporlamadan olu\u015fan de\u011ferlendirme ara\u015ft\u0131rmas\u0131 s\u00fcreci, kurulu\u015flar, s\u00fcre\u00e7ler, projeler, hizmetler ve\/veya kaynaklar hakk\u0131nda veri toplamay\u0131 i\u00e7eren titiz, sistematik bir s\u00fcre\u00e7tir. De\u011ferlendirme ara\u015ft\u0131rmalar\u0131 bilgi ve karar alma s\u00fcre\u00e7lerini geli\u015ftirir ve pratik uygulamalara yol a\u00e7ar.<\/span><\/p>\n<h2 id=\"Why-Evaluation-Research\"><span style=\"font-weight: 400;\">Neden de\u011ferlendirme ara\u015ft\u0131rmas\u0131 yapmal\u0131?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu de\u011ferlendirmenin ortak amac\u0131, izleyicilerden anlaml\u0131 bilgiler elde etmek ve sponsorlar, ba\u011f\u0131\u015f\u00e7\u0131lar, m\u00fc\u015fteri gruplar\u0131, y\u00f6neticiler, personel ve di\u011fer ilgili se\u00e7menler gibi de\u011ferlendiricilere de\u011ferli i\u00e7g\u00f6r\u00fcler sa\u011flamakt\u0131r. \u00c7o\u011fu zaman, geri bildirim karar vermeye yard\u0131mc\u0131 oluyorsa yararl\u0131 olarak alg\u0131lan\u0131r. Ancak de\u011ferlendirme ara\u015ft\u0131rmalar\u0131 her zaman ba\u015fka bir yerde uygulanabilecek bir etki yaratmaz, bazen k\u0131sa vadeli kararlar\u0131 etkilemekte ba\u015far\u0131s\u0131z olurlar. Ba\u015flang\u0131\u00e7ta herhangi bir etkisi yokmu\u015f gibi g\u00f6r\u00fcnse de, durum daha elveri\u015fli oldu\u011funda gecikmeli bir etkiye sahip olabilece\u011fi de ayn\u0131 derecede do\u011frudur. Buna ra\u011fmen, de\u011ferlendirme ara\u015ft\u0131rmalar\u0131n\u0131n temel amac\u0131n\u0131n, \u00f6l\u00e7\u00fclebilir geri bildirimlerin sistematik kullan\u0131m\u0131 yoluyla karar alma s\u00fcre\u00e7lerini iyile\u015ftirmek olmas\u0131 gerekti\u011fi konusunda genel bir mutabakat vard\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da de\u011ferlendirme ara\u015ft\u0131rmas\u0131n\u0131n baz\u0131 faydalar\u0131 yer almaktad\u0131r<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Bir proje veya program ve faaliyetleri hakk\u0131nda i\u00e7g\u00f6r\u00fc kazanmak  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirme Ara\u015ft\u0131rmas\u0131, neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131, nerede oldu\u011fumuzu, nerede oldu\u011fumuzu anlaman\u0131z\u0131 sa\u011flar<\/span> <span style=\"font-weight: 400;\">ve nereye do\u011fru gitti\u011fimizi. \u0130yile\u015ftirme alanlar\u0131n\u0131 bulabilir ve g\u00fc\u00e7l\u00fc y\u00f6nlerinizi belirleyebilirsiniz. B\u00f6ylece, neye daha fazla odaklanman\u0131z gerekti\u011fini ve i\u015finize y\u00f6nelik herhangi bir tehdit olup olmad\u0131\u011f\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Ayr\u0131ca, piyasada hen\u00fcz kullan\u0131lmayan gizli sekt\u00f6rler olup olmad\u0131\u011f\u0131n\u0131 da \u00f6\u011frenebilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uygulamay\u0131 iyile\u015ftirin<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinize daha iyi hizmet sunabilmek i\u00e7in ge\u00e7mi\u015f performans\u0131n\u0131z\u0131 \u00f6l\u00e7mek ve neyin yanl\u0131\u015f gitti\u011fini anlamak \u00e7ok \u00f6nemlidir. \u0130ki y\u00f6nl\u00fc bir ileti\u015fim olmad\u0131\u011f\u0131 s\u00fcrece, sundu\u011funuz \u015feyi geli\u015ftirmenin hi\u00e7bir yolu yoktur. De\u011ferlendirme ara\u015ft\u0131rmas\u0131, \u00e7al\u0131\u015fanlar\u0131n\u0131za ve m\u00fc\u015fterilerinize nas\u0131l hissettiklerini ve de\u011fi\u015ftirmek istedikleri bir \u015fey olup olmad\u0131\u011f\u0131n\u0131 ifade etme f\u0131rsat\u0131 verir. Ayr\u0131ca, bir uygulamay\u0131 ba\u015far\u0131 \u015fans\u0131n\u0131 art\u0131racak \u015fekilde de\u011fi\u015ftirmenizi veya benimsemenizi sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etkileri de\u011ferlendirin<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fmalar\u0131 de\u011ferlendirdikten sonra, ama\u00e7 ve hedefleri ne kadar iyi kar\u015f\u0131lad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rebilirsiniz. De\u011ferlendirmeler, ama\u00e7lanan faydalar\u0131n hedeflenen kitleye ger\u00e7ekten ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 ve ula\u015f\u0131yorsa ne kadar etkili oldu\u011funu \u00f6l\u00e7menizi sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kapasite olu\u015fturun<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirmeler, talep modelini analiz etmenize ve daha fazla fona ihtiya\u00e7 duyup duymayaca\u011f\u0131n\u0131z\u0131 tahmin etmenize, becerileri y\u00fckseltmenize ve operasyonlar\u0131n verimlili\u011fini art\u0131rman\u0131za yard\u0131mc\u0131 olur. \u00dcretimden teslimata kadar olan zincirdeki bo\u015fluklar\u0131 ve bunlar\u0131 doldurman\u0131n olas\u0131 yollar\u0131n\u0131 bulman\u0131z\u0131 sa\u011flar.<\/span><br \/>\n<span style=\"\u201cdisplay:\" none=\"\" data-sumome-listbuilder-embed-id=\"e19ce6b996f96a0b4bcd4f287ea1b0234d6a85d65382fd001b761112af58a1ce\"><\/span><\/p>\n<h2 id=\"Methods\"><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 y\u00f6ntemleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00fcm\u00fc <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Y\u00f6ntemler, verilerin toplanmas\u0131n\u0131 ve analiz edilmesini, bilgilerin ge\u00e7erlili\u011fi hakk\u0131nda kararlar al\u0131nmas\u0131n\u0131 ve bunlardan ilgili \u00e7\u0131kar\u0131mlar\u0131n yap\u0131lmas\u0131n\u0131 i\u00e7erir. <\/span><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131, veri toplama tekniklerinin kullan\u0131m\u0131 ve istatistiksel y\u00f6ntemlerin uygulanmas\u0131n\u0131 i\u00e7eren planlama, y\u00fcr\u00fctme ve sonu\u00e7lar\u0131n analizinden olu\u015fur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Olduk\u00e7a pop\u00fcler olan de\u011ferlendirme y\u00f6ntemlerinden baz\u0131lar\u0131 girdi \u00f6l\u00e7\u00fcm\u00fc, \u00e7\u0131kt\u0131 veya performans \u00f6l\u00e7\u00fcm\u00fc, etki veya sonu\u00e7 de\u011ferlendirmesi, kalite de\u011ferlendirmesi, s\u00fcre\u00e7 de\u011ferlendirmesi, k\u0131yaslama, standartlar, maliyet analizi, kurumsal etkinlik, program de\u011ferlendirme y\u00f6ntemleri ve LIS merkezli y\u00f6ntemlerdir. <\/span><span style=\"font-weight: 400;\">Bunlar\u0131n d\u0131\u015f\u0131nda kalan birka\u00e7 de\u011ferlendirme t\u00fcr\u00fc de vard\u0131r. <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">her zaman <\/span><br \/>\n<\/i> <span style=\"font-weight: 400;\">betimleyici \u00e7al\u0131\u015fmalar, bi\u00e7imlendirici de\u011ferlendirmeler ve uygulama analizi gibi anlaml\u0131 bir de\u011ferlendirme ile sonu\u00e7lan\u0131r. De\u011ferlendirme ara\u015ft\u0131rmas\u0131 daha \u00e7ok de\u011ferlendirmenin bilgi i\u015fleme ve geri bildirim i\u015flevleriyle ilgilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu y\u00f6ntemler genel olarak nicel ve nitel y\u00f6ntemler olarak s\u0131n\u0131fland\u0131r\u0131labilir.<\/span><\/p>\n<h3 id=\"Quantitative-Methods\"><span style=\"font-weight: 400;\">Nicel y\u00f6ntemler<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7lar <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">nicel ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> y\u00f6ntemler a\u015fa\u011f\u0131daki sorulara bir cevapt\u0131r ve somut herhangi bir \u015feyi \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ka\u00e7 ki\u015fi?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu i\u015fe kim kar\u0131\u015ft\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sonu\u00e7lar ne oldu?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fiyat\u0131 neydi?  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Niceliksel veri toplaman\u0131n en iyi yolu <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-questionnaire\/\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">ve <\/span><a href=\"https:\/\/www.questionpro.com\/polls\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Ayr\u0131ca \u00f6n testler ve son testler olu\u015fturabilir, mevcut belgeleri ve veri tabanlar\u0131n\u0131 inceleyebilir veya klinik verileri toplayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketler, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n veya m\u00fc\u015fterilerinizin g\u00f6r\u00fc\u015flerini, geri bildirimlerini veya fikirlerini toplamak i\u00e7in kullan\u0131l\u0131r ve a\u015fa\u011f\u0131dakilerden olu\u015fur <\/span><a href=\"https:\/\/www.questionpro.com\/article\/types-of-questions-question-types.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u00e7e\u015fitli soru t\u00fcrleri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Bir ki\u015fi taraf\u0131ndan y\u00fcz y\u00fcze veya telefonla, posta yoluyla veya \u00e7evrimi\u00e7i olarak ger\u00e7ekle\u015ftirilebilir.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketler<\/span><\/a><span style=\"font-weight: 400;\">  herhangi bir insan\u0131n m\u00fcdahalesini gerektirmez ve \u00e7ok daha verimli ve pratiktir. Anket sonu\u00e7lar\u0131n\u0131 ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131n g\u00f6sterge panelinde g\u00f6rebilir ve ya\u015f, cinsiyet, konum gibi \u00e7e\u015fitli fakt\u00f6rlere dayal\u0131 filtre kriterlerini kullanarak daha derine inebilirsiniz. Ayr\u0131ca \u015funlar\u0131 da saklayabilirsiniz  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/adding-logic-online-survey\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket mant\u0131\u011f\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u00f6rne\u011fin dallanma, kotalar, zincirleme anket, d\u00f6ng\u00fc vb. <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><br \/>\n  <span style=\"font-weight: 400;\">anket sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve hem anket olu\u015fturma hem de ankete yan\u0131t verme s\u00fcresini k\u0131salt\u0131r. Ayr\u0131ca istatistiksel form\u00fcller i\u00e7eren bir dizi rapor olu\u015fturabilir ve toplant\u0131larda kolayca \u00f6z\u00fcmsenebilecek veriler sunabilirsiniz. Ara\u015ft\u0131rma arac\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve sizin i\u00e7in uygun olup olmad\u0131\u011f\u0131 hakk\u0131nda daha fazla bilgi edinmek i\u00e7in \u015fimdi \u00fccretsiz bir hesaba kaydolun.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir hesap olu\u015fturun!<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nicel veriler bir giri\u015fimin derinli\u011fini ve geni\u015fli\u011fini \u00f6l\u00e7er; \u00f6rne\u011fin kar amac\u0131 g\u00fctmeyen bir etkinli\u011fe kat\u0131lan ki\u015fi say\u0131s\u0131, \u00fcniversitede yeni bir derse kaydolan ki\u015fi say\u0131s\u0131 gibi. Bir program\u0131n \u00f6ncesinde ve sonras\u0131nda toplanan nicel veriler program\u0131n sonu\u00e7lar\u0131n\u0131 ve etkisini g\u00f6sterebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 i\u00e7in kullan\u0131lacak nicel verilerin do\u011frulu\u011fu, \u00f6rneklemin evreni ne kadar iyi temsil etti\u011fine, analiz kolayl\u0131\u011f\u0131na ve tutarl\u0131l\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r. Kantitatif y\u00f6ntemler, sorular do\u011fru \u00e7er\u00e7evelenmez ve do\u011fru kitleye da\u011f\u0131t\u0131lmazsa ba\u015far\u0131s\u0131z olabilir. Ayr\u0131ca, nicel veriler ba\u011flam\u0131n anla\u015f\u0131lmas\u0131n\u0131 sa\u011flamaz ve karma\u015f\u0131k konular i\u00e7in uygun olmayabilir.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Kantitatif Pazar Ara\u015ft\u0131rmas\u0131: Eksiksiz K\u0131lavuz<\/span><br \/>\n<\/a><\/p>\n<h3 id=\"Qualitative-Methods\"><span style=\"font-weight: 400;\">Nitel y\u00f6ntemler<\/span><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><span style=\"font-weight: 400;\">Nitel ara\u015ft\u0131rma<\/span><\/a><span style=\"font-weight: 400;\">  y\u00f6ntemler, nicel y\u00f6ntemlerin sorunu \u00e7\u00f6zemedi\u011fi durumlarda, yani maddi olmayan de\u011ferleri \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131r. A\u015fa\u011f\u0131daki gibi sorulara cevap verirler  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Katma de\u011fer nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hizmetimizden ne kadar memnunsunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bizi arkada\u015flar\u0131n\u0131za tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131z nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deneyiminizi ne iyile\u015ftirecek?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nitel veriler g\u00f6zlem, m\u00fclakatlar, vaka \u00e7al\u0131\u015fmalar\u0131 ve odak gruplar\u0131 yoluyla toplan\u0131r. Bu  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/creating-qualitative-study\/\"><span style=\"font-weight: 400;\">Nitel bir \u00e7al\u0131\u015fma olu\u015fturmak i\u00e7in ad\u0131mlar<\/span><\/a><span style=\"font-weight: 400;\">  incelemeyi, kar\u015f\u0131la\u015ft\u0131rmay\u0131 ve \u00f6r\u00fcnt\u00fcleri anlamay\u0131 i\u00e7erir. Analistler temalar\u0131 belirledikten, benzer verileri k\u00fcmeledikten ve son olarak mant\u0131kl\u0131 noktalara indirgedikten sonra sonuca var\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6zlemler, davran\u0131\u015flar\u0131n yan\u0131 s\u0131ra genellikle nicel y\u00f6ntemlerle ke\u015ffedilemeyen sosyal ba\u011flam\u0131n a\u00e7\u0131klanmas\u0131na yard\u0131mc\u0131 olabilir. Davran\u0131\u015f ve beden dili g\u00f6zlemleri, bir kat\u0131l\u0131mc\u0131y\u0131 izleyerek, ses veya video kaydederek yap\u0131labilir. Yap\u0131land\u0131r\u0131lm\u0131\u015f m\u00fclakatlar, kontroll\u00fc ko\u015fullar alt\u0131nda ki\u015filerle tek ba\u015flar\u0131na veya bir grup i\u00e7inde yap\u0131labilir ya da ki\u015filere a\u00e7\u0131k u\u00e7lu sorular sorulabilir.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-survey-question\/\"><span style=\"font-weight: 400;\">ni\u0307teli\u0307ksel ara\u015ftirma sorulari<\/span><\/a><span style=\"font-weight: 400;\">. Nitel ara\u015ft\u0131rma y\u00f6ntemleri de bir ki\u015finin alg\u0131lar\u0131n\u0131 ve motivasyonlar\u0131n\u0131 anlamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu y\u00f6ntemin g\u00fcc\u00fc, grup tart\u0131\u015fmas\u0131n\u0131n fikirler sunabilmesi ve tart\u0131\u015fma ger\u00e7ekle\u015ftik\u00e7e konular\u0131n art arda s\u0131ralanmas\u0131yla haf\u0131zalar\u0131 canland\u0131rabilmesidir. Nitel verilerin do\u011frulu\u011fu, ba\u011flamsal verilerin karma\u015f\u0131k konular\u0131 ne kadar iyi a\u00e7\u0131klad\u0131\u011f\u0131na ve nicel verileri ne kadar iyi tamamlad\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r. &#8220;Ne&#8221; sorusuna yan\u0131t bulduktan sonra &#8220;neden&#8221; ve &#8220;nas\u0131l&#8221; sorular\u0131n\u0131n yan\u0131t\u0131n\u0131 almaya yard\u0131mc\u0131 olur. De\u011ferlendirme ara\u015ft\u0131rmalar\u0131 i\u00e7in nitel verilerin s\u0131n\u0131rl\u0131l\u0131klar\u0131 \u00f6znel, zaman al\u0131c\u0131, maliyetli ve analiz edilmesi ve yorumlanmas\u0131n\u0131n zor olmas\u0131d\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Niteliksel Pazar Ara\u015ft\u0131rmas\u0131: Eksiksiz K\u0131lavuz<\/span><br \/>\n<\/a><\/p>\n<p>Anket yaz\u0131l\u0131m\u0131 her iki de\u011ferlendirme ara\u015ft\u0131rma y\u00f6ntemi i\u00e7in de kullan\u0131labilir. De\u011ferlendirme ara\u015ft\u0131rmas\u0131 i\u00e7in yukar\u0131daki \u00f6rnek sorular\u0131 kullanabilir ve ara\u015ft\u0131rma yaz\u0131l\u0131m\u0131n\u0131 kullanarak dakikalar i\u00e7inde bir anket g\u00f6nderebilirsiniz. Ara\u015ft\u0131rma i\u00e7in bir ara\u00e7 kullanmak, anket olu\u015fturma, ki\u015fileri i\u00e7e aktarma, anketi da\u011f\u0131tma ve ara\u015ft\u0131rmaya yard\u0131mc\u0131 olacak raporlar olu\u015fturma s\u00fcre\u00e7lerini basitle\u015ftirir.<\/p>\n<h2 id=\"Examples\"><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rmas\u0131 \u00f6rnekleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirme <\/span><a href=\"https:\/\/www.questionpro.com\/article\/research-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ba\u015far\u0131l\u0131 bir de\u011ferlendirmenin temelini olu\u015fturur. De\u011ferlendirilecek konular\u0131 tan\u0131mlarlar. De\u011ferlendirme sorular\u0131n\u0131 haz\u0131r bulundurmak sadece zaman ve para tasarrufu sa\u011flamakla kalmaz, ayn\u0131 zamanda hangi verilerin toplanaca\u011f\u0131na, nas\u0131l analiz edilece\u011fine ve nas\u0131l raporlanaca\u011f\u0131na karar vermeyi de kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u011ferlendirme ara\u015ft\u0131rma sorular\u0131 planlama a\u015famas\u0131nda geli\u015ftirilmeli ve \u00fczerinde anla\u015fmaya var\u0131lmal\u0131d\u0131r, ancak haz\u0131r<\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/\"><br \/>\n  <span style=\"font-weight: 400;\"> ara\u015ft\u0131rma \u015fablonlar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> de kullan\u0131labilir.<\/span><\/p>\n<h3 id=\"Process\"><span style=\"font-weight: 400;\">S\u00fcre\u00e7 de\u011ferlendirme ara\u015ft\u0131rma sorusu \u00f6rnekleri:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcm\u00fcz\u00fc bir g\u00fcnde ne s\u0131kl\u0131kla kullan\u0131yorsunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00fcm payda\u015flardan onay al\u0131nd\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sorunu sistemden bildirebilir misiniz?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sistemden geri bildirim g\u00f6nderebilir misiniz?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Her g\u00f6rev standart i\u015fletim prosed\u00fcr\u00fcne uygun olarak yap\u0131ld\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engeller nelerdi<\/span> <span style=\"font-weight: 400;\">i\u00e7in<\/span> <span style=\"font-weight: 400;\">her birinin uygulanmas\u0131<\/span> <span style=\"font-weight: 400;\">G\u00f6rev mi?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Herhangi bir iyile\u015ftirme alan\u0131 ke\u015ffedildi mi?<\/span><\/li>\n<\/ol>\n<h3 id=\"Outcome\"><span style=\"font-weight: 400;\">Sonu\u00e7 de\u011ferlendirme ara\u015ft\u0131rma sorusu \u00f6rnekleri:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcm\u00fczden ne kadar memnunsunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Program ama\u00e7lanan sonu\u00e7lar\u0131 \u00fcretti mi?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130stenmeyen sonu\u00e7lar nelerdi?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Var m\u0131<\/span> <span style=\"font-weight: 400;\">program kat\u0131l\u0131mc\u0131lar\u0131n bilgisini art\u0131rd\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Programa kat\u0131lanlar kurs ba\u015flamadan \u00f6nce istihdam edilebilir miydi?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Program kat\u0131l\u0131mc\u0131lar\u0131 kurs bittikten sonra i\u015f bulabilecek becerilere sahip mi?<\/span><\/li>\n<li>Kat\u0131l\u0131mc\u0131lar\u0131n bilgi birikimi programa kat\u0131lmayanlara k\u0131yasla daha m\u0131 iyi?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik Dizini De\u011ferlendirme ara\u015ft\u0131rmas\u0131 nedir De\u011ferlendirme ara\u015ft\u0131rmas\u0131 neden yap\u0131l\u0131r? De\u011ferlendirme ara\u015ft\u0131rmas\u0131 y\u00f6ntemleri Nicel y\u00f6ntemler Nitel y\u00f6ntemler De\u011ferlendirme ara\u015ft\u0131rmas\u0131 \u00f6rnekleri S\u00fcre\u00e7 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":640449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De\u011ferlendirme Ara\u015ft\u0131rmas\u0131: Tan\u0131m, Y\u00f6ntem ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"De\u011ferlendirme ara\u015ft\u0131rmas\u0131 pazar ara\u015ft\u0131rmas\u0131na yard\u0131mc\u0131 olur. 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