{"id":730007,"date":"2018-11-05T22:17:46","date_gmt":"2018-11-06T05:17:46","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kesifsel-arastirma-tanim-turler-ve-ozellikler\/"},"modified":"2018-11-05T22:17:46","modified_gmt":"2018-11-05T22:17:46","slug":"kesifsel-arastirma-tanim-turler-ve-ozellikler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kesifsel-arastirma-tanim-turler-ve-ozellikler\/","title":{"rendered":"Ke\u015fifsel Ara\u015ft\u0131rma: Tan\u0131m, T\u00fcrler ve \u00d6zellikler"},"content":{"rendered":"<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#Exploratory_research_Definition\">Ke\u015fifsel ara\u015ft\u0131rma: Tan\u0131m<\/a><\/li>\n<li><a href=\"#Types_and_methodologies_of_Exploratory_research\">Ke\u015fifsel ara\u015ft\u0131rma t\u00fcrleri ve metodolojileri<\/a>\n<ol>\n<li><a href=\"#Primary_research_methods\">Birincil ara\u015ft\u0131rma y\u00f6ntemleri<\/a><\/li>\n<li><a href=\"#Secondary_research_methods\">\u0130kincil ara\u015ft\u0131rma y\u00f6ntemleri<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#Exploratory_research_Steps_to_conduct_a_research\">Ke\u015fifsel ara\u015ft\u0131rma: Ara\u015ft\u0131rma y\u00fcr\u00fctmek i\u00e7in ad\u0131mlar<\/a><\/li>\n<li><a href=\"#Characteristics_of_Exploratory_research\">Ke\u015fifsel ara\u015ft\u0131rman\u0131n \u00f6zellikleri<\/a><\/li>\n<li><a href=\"#Advantages_of_Exploratory_research\">Ke\u015fifsel ara\u015ft\u0131rman\u0131n avantajlar\u0131<\/a><\/li>\n<li><a href=\"#Disadvantages_of_Exploratory_research\">Ke\u015fifsel Ara\u015ft\u0131rman\u0131n Dezavantajlar\u0131<\/a><\/li>\n<li><a href=\"#Importance_of_Exploratory_research\">Ke\u015fifsel Ara\u015ft\u0131rman\u0131n \u00d6nemi<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"Exploratory_research_Definition\"><b>Ke\u015fifsel ara\u015ft\u0131rma: Tan\u0131m<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ke\u015fifsel ara\u015ft\u0131rma, a\u00e7\u0131k\u00e7a tan\u0131mlanmam\u0131\u015f bir problemi ara\u015ft\u0131rmak i\u00e7in kullan\u0131lan bir ara\u015ft\u0131rma olarak tan\u0131mlan\u0131r. Mevcut sorunun daha iyi anla\u015f\u0131lmas\u0131 i\u00e7in yap\u0131l\u0131r, ancak kesin sonu\u00e7lar sa\u011flamaz. B\u00f6yle bir ara\u015ft\u0131rma i\u00e7in ara\u015ft\u0131rmac\u0131 genel bir fikirle ba\u015flar ve bu ara\u015ft\u0131rmay\u0131, gelecekteki ara\u015ft\u0131rmalar i\u00e7in odak noktas\u0131 olabilecek konular\u0131 belirlemek i\u00e7in bir ara\u00e7 olarak kullan\u0131r. Burada \u00f6nemli bir husus, ara\u015ft\u0131rmac\u0131n\u0131n yeni verilerin veya i\u00e7g\u00f6r\u00fclerin ortaya \u00e7\u0131kmas\u0131na ba\u011fl\u0131 olarak y\u00f6n\u00fcn\u00fc de\u011fi\u015ftirmeye istekli olmas\u0131 gerekti\u011fidir. B\u00f6yle bir ara\u015ft\u0131rma genellikle sorun bir \u00f6n a\u015famadayken ger\u00e7ekle\u015ftirilir. Ne, neden ve nas\u0131l gibi sorular\u0131 yan\u0131tlamak i\u00e7in kullan\u0131ld\u0131\u011f\u0131 i\u00e7in genellikle temellendirilmi\u015f teori yakla\u015f\u0131m\u0131 veya yorumlay\u0131c\u0131 ara\u015ft\u0131rma olarak adland\u0131r\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Bir meyve suyu bar\u0131 sahibinin meyve suyu \u00e7e\u015fitlili\u011fini art\u0131rman\u0131n m\u00fc\u015fterilerin artmas\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc, ancak emin olmad\u0131\u011f\u0131 ve daha fazla bilgiye ihtiya\u00e7 duydu\u011fu bir senaryo d\u00fc\u015f\u00fcn\u00fcn. \u015eirket sahibi, meyve suyu se\u00e7eneklerini geni\u015fletmenin daha fazla m\u00fc\u015fteri elde etmesini sa\u011flay\u0131p sa\u011flamayaca\u011f\u0131n\u0131 veya daha iyi bir fikir olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in bir ke\u015fif ara\u015ft\u0131rmas\u0131 yapmaya karar verir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ke\u015fifsel ara\u015ft\u0131rman\u0131n bir ba\u015fka \u00f6rne\u011fi de<\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/podcast-survey-template\/\"> <span style=\"font-weight: 400;\">podcast anket \u015fablonu<\/span><\/a><span style=\"font-weight: 400;\">  hem mevcut dinleyicilerden hem de \u015fu anda bu kanala abone olmayan di\u011fer podcast dinleyicilerinden podcast t\u00fcketim metrikleri hakk\u0131nda geri bildirim toplamak i\u00e7in kullan\u0131labilir. Bu, podcast yazar\u0131n\u0131n daha geni\u015f bir kitle kazanacak se\u00e7ilmi\u015f i\u00e7erik olu\u015fturmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2 id=\"Types_and_methodologies_of_Exploratory_research\"><b>Ke\u015fifsel ara\u015ft\u0131rma t\u00fcrleri ve metodolojileri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hakk\u0131nda \u00e7ok az bilgi olan bir \u015feyi ara\u015ft\u0131rmak kula\u011fa biraz zor gelse de, bir ara\u015ft\u0131rmac\u0131n\u0131n en iyi ara\u015ft\u0131rma tasar\u0131m\u0131n\u0131 bulmas\u0131na yard\u0131mc\u0131 olabilecek birka\u00e7 y\u00f6ntem vard\u0131r,<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"> <span style=\"font-weight: 400;\">veri\u0307 toplama y\u00f6ntemleri\u0307<\/span><\/a><span style=\"font-weight: 400;\">  ve konu se\u00e7imi. Ara\u015ft\u0131rman\u0131n y\u00fcr\u00fct\u00fclebilece\u011fi birincil ve ikincil olmak \u00fczere iki yol vard\u0131r. Bu iki t\u00fcr alt\u0131nda, bir ara\u015ft\u0131rmac\u0131 taraf\u0131ndan kullan\u0131labilecek birden fazla y\u00f6ntem vard\u0131r. Bu ara\u015ft\u0131rmalardan elde edilen veriler \u015fu \u015fekilde olabilir<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"> <span style=\"font-weight: 400;\">Niteliksel<\/span><\/a><span style=\"font-weight: 400;\">  veya<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"> <span style=\"font-weight: 400;\">niceliksel<\/span><\/a><span style=\"font-weight: 400;\">. En yayg\u0131n kullan\u0131lanlardan baz\u0131lar\u0131<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\"> <span style=\"font-weight: 400;\">ara\u015ft\u0131rma tasar\u0131mlar\u0131<\/span><\/a><span style=\"font-weight: 400;\"> a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/span><\/p>\n<h3 id=\"Primary_research_methods\"><b>Birincil ara\u015ft\u0131rma y\u00f6ntemleri<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/primary-research\/\"><span style=\"font-weight: 400;\">Birincil ara\u015ft\u0131rma<\/span><\/a><span style=\"font-weight: 400;\">  do\u011frudan \u00f6zneden toplanan bilgilerdir. Bu bir grup insan veya hatta bir birey arac\u0131l\u0131\u011f\u0131yla olabilir. B\u00f6yle bir ara\u015ft\u0131rma do\u011frudan ara\u015ft\u0131rmac\u0131n\u0131n kendisi taraf\u0131ndan y\u00fcr\u00fct\u00fclebilir veya kendi ad\u0131na y\u00fcr\u00fctmesi i\u00e7in \u00fc\u00e7\u00fcnc\u00fc bir tarafla \u00e7al\u0131\u015fabilir. Birincil ara\u015ft\u0131rma, derinlemesine bir \u00e7al\u0131\u015fma gerektiren belirli bir sorunu ke\u015ffetmek i\u00e7in \u00f6zel olarak ger\u00e7ekle\u015ftirilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anketler\/anketler<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\"> <span style=\"font-weight: 400;\">Anketler<\/span><\/a><span style=\"font-weight: 400;\">\/Anketler, \u00f6nceden tan\u0131mlanm\u0131\u015f bir kat\u0131l\u0131mc\u0131 grubundan bilgi toplamak i\u00e7in kullan\u0131l\u0131r. En \u00f6nemli nicel y\u00f6ntemlerden biridir. \u00c7e\u015fitli anket t\u00fcrleri veya<\/span><a href=\"https:\/\/www.questionpro.com\/features\/polls.html\"> <span style=\"font-weight: 400;\">anketler<\/span><\/a><span style=\"font-weight: 400;\">  g\u00f6r\u00fc\u015fleri, e\u011filimleri vb. ke\u015ffetmek i\u00e7in kullan\u0131labilir. Teknolojinin ilerlemesiyle birlikte, anketler art\u0131k \u00e7evrimi\u00e7i olarak g\u00f6nderilebilmekte ve eri\u015fimi \u00e7ok kolay olabilmektedir. \u00d6rne\u011fin, bir<\/span><a href=\"https:\/\/www.questionpro.com\/mobile\/\"> <span style=\"font-weight: 400;\">anket uygulamas\u0131<\/span><\/a><span style=\"font-weight: 400;\">  tabletler, diz\u00fcst\u00fc bilgisayarlar ve hatta cep telefonlar\u0131 arac\u0131l\u0131\u011f\u0131yla. Bu bilgiler ayn\u0131 zamanda ara\u015ft\u0131rmac\u0131 taraf\u0131ndan ger\u00e7ek zamanl\u0131 olarak da kullan\u0131labilir. G\u00fcn\u00fcm\u00fczde \u00e7o\u011fu kurulu\u015f, k\u0131sa s\u00fcreli anketler d\u00fczenlemekte ve kat\u0131l\u0131mc\u0131lar\u0131 \u00f6d\u00fcllendirmektedir.<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/good-survey-response-rate\/\"> <span style=\"font-weight: 400;\">daha y\u00fcksek yan\u0131t oranlar\u0131.<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Belirli bir kitleye, cep telefonu sat\u0131n ald\u0131klar\u0131nda cep telefonlar\u0131n\u0131n boyutu hakk\u0131ndaki g\u00f6r\u00fc\u015flerini anlamak i\u00e7in bir anket g\u00f6nderilir. Bu bilgilere dayanarak kurulu\u015f konuyu daha derinlemesine inceleyebilir ve i\u015fle ilgili kararlar alabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00fclakatlar:<\/b><span style=\"font-weight: 400;\"> Kamuya a\u00e7\u0131k kaynaklardan \u00e7ok fazla bilgi edinebilirsiniz, ancak bazen y\u00fcz y\u00fcze<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/interview-questions\/\"> <span style=\"font-weight: 400;\">r\u00f6portaj<\/span><\/a><span style=\"font-weight: 400;\">  \u00e7al\u0131\u015f\u0131lan konu hakk\u0131nda derinlemesine bilgi verebilir. B\u00f6yle bir ara\u015ft\u0131rma<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\"> <span style=\"font-weight: 400;\">nitel ara\u015ft\u0131rma y\u00f6ntemi<\/span><\/a><span style=\"font-weight: 400;\">. Konunun uzman\u0131yla yap\u0131lan bir r\u00f6portaj, size genel bir kamu kayna\u011f\u0131n\u0131n sa\u011flayamayaca\u011f\u0131 anlaml\u0131 bilgiler verebilir. M\u00fclakatlar, konu hakk\u0131nda anlaml\u0131 bilgiler elde etmek i\u00e7in a\u00e7\u0131k u\u00e7lu sorular i\u00e7eren y\u00fcz y\u00fcze veya telefonla ger\u00e7ekle\u015ftirilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Bir \u00e7al\u0131\u015fanla yap\u0131lan m\u00fclakat, i\u015f tatmini derecesini \u00f6\u011frenmek i\u00e7in size daha fazla i\u00e7g\u00f6r\u00fc sa\u011flayabilir veya kuantum teorisi konusunda bir uzmanla yap\u0131lan m\u00fclakat size bu konuda derinlemesine bilgi verebilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Odak gruplar\u0131:<\/b><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\"> <span style=\"font-weight: 400;\">Odak grup<\/span><\/a><span style=\"font-weight: 400;\">  ke\u015fifsel ara\u015ft\u0131rmalarda yayg\u0131n olarak kullan\u0131lan bir ba\u015fka y\u00f6ntemdir. B\u00f6yle bir y\u00f6ntemde bir grup insan se\u00e7ilir ve \u00fczerinde \u00e7al\u0131\u015f\u0131lan konuya ili\u015fkin g\u00f6r\u00fc\u015flerini ifade etmelerine izin verilir. Bununla birlikte, bir odak grubundaki bireyleri se\u00e7erken ortak bir ge\u00e7mi\u015fe ve kar\u015f\u0131la\u015ft\u0131r\u0131labilir deneyimlere sahip olduklar\u0131ndan emin olmak \u00f6nemlidir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Bir odak grubu, bir ara\u015ft\u0131rman\u0131n t\u00fcketicilerin bir telefon sat\u0131n almalar\u0131 durumunda ne d\u00fc\u015f\u00fcneceklerini belirlemesine yard\u0131mc\u0131 olur. B\u00f6yle bir ara\u015ft\u0131rma, ara\u015ft\u0131rmac\u0131n\u0131n t\u00fcketicinin telefon sat\u0131n al\u0131rken neye de\u011fer verdi\u011fini anlamas\u0131na yard\u0131mc\u0131 olabilir. Ekran boyutu, marka de\u011feri veya hatta boyutlar olabilir. Kurulu\u015f buna dayanarak t\u00fcketicilerin sat\u0131n alma tutumlar\u0131n\u0131, t\u00fcketici g\u00f6r\u00fc\u015flerini vb. anlayabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>G\u00f6zlemler: <\/b><span style=\"font-weight: 400;\">G\u00f6zlem ara\u015ft\u0131rmas\u0131 \u015fu \u015fekilde olabilir<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\"> <span style=\"font-weight: 400;\">nitel g\u00f6zlem<\/span><\/a><span style=\"font-weight: 400;\"> veya<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\"> <span style=\"font-weight: 400;\">nicel g\u00f6zlem<\/span><\/a><span style=\"font-weight: 400;\">. B\u00f6yle bir ara\u015ft\u0131rma, bir ki\u015fiyi g\u00f6zlemlemek ve belirli parametrelere verdi\u011fi tepkilerden bir sonu\u00e7 \u00e7\u0131karmak i\u00e7in yap\u0131l\u0131r. B\u00f6yle bir ara\u015ft\u0131rmada denekle do\u011frudan bir etkile\u015fim s\u00f6z konusu de\u011fildir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Bir FMCG \u015firketi, t\u00fcketicilerinin \u00fcr\u00fcnlerinin yeni \u015fekline nas\u0131l tepki verdi\u011fini bilmek istiyor. Ara\u015ft\u0131rmac\u0131, m\u00fc\u015fterilerin ilk tepkisini g\u00f6zlemler ve verileri toplar; bu veriler daha sonra toplu bilgilerden \u00e7\u0131kar\u0131mlar yapmak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<h3 id=\"Secondary_research_methods\"><b>\u0130kincil ara\u015ft\u0131rma y\u00f6ntemleri<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/secondary-research\/\"><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rma<\/span><\/a><span style=\"font-weight: 400;\">  daha \u00f6nce yay\u0131nlanm\u0131\u015f birincil ara\u015ft\u0131rmalardan bilgi toplamaktad\u0131r. Bu t\u00fcr bir ara\u015ft\u0131rmada vaka \u00e7al\u0131\u015fmalar\u0131, dergiler, gazeteler, kitaplar vb. kaynaklardan bilgi toplars\u0131n\u0131z.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c7evrimi\u00e7i ara\u015ft\u0131rma:  <\/b><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda bu, herhangi bir konu hakk\u0131nda bilgi toplaman\u0131n en h\u0131zl\u0131 yollar\u0131ndan biridir. Pek \u00e7ok veri internette kolayca bulunabilir ve ara\u015ft\u0131rmac\u0131 ihtiya\u00e7 duydu\u011funda bunlar\u0131 indirebilir. B\u00f6yle bir ara\u015ft\u0131rma i\u00e7in dikkat edilmesi gereken \u00f6nemli bir husus, ara\u015ft\u0131rmac\u0131n\u0131n bilgi toplad\u0131\u011f\u0131 kaynak web sitelerinin ger\u00e7ekli\u011fi ve \u00f6zg\u00fcnl\u00fc\u011f\u00fcd\u00fcr.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Bir ara\u015ft\u0131rmac\u0131n\u0131n belirli bir marka telefonu tercih eden insanlar\u0131n y\u00fczdesinin ne oldu\u011funu bulmas\u0131 gerekiyor. Ara\u015ft\u0131rmac\u0131 sadece ihtiyac\u0131 olan bilgiyi bir arama motoruna girer ve ilgili bilgi ve istatistikleri i\u00e7eren \u00e7ok say\u0131da ba\u011flant\u0131 al\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Literat\u00fcr ara\u015ft\u0131rmas\u0131<\/b><span style=\"font-weight: 400;\">: Literat\u00fcr ara\u015ft\u0131rmas\u0131, bir hipotezi ke\u015ffetmek i\u00e7in kullan\u0131lan en ucuz y\u00f6ntemlerden biridir. K\u00fct\u00fcphanelerde, \u00e7evrimi\u00e7i kaynaklarda ve hatta ticari veri tabanlar\u0131nda muazzam miktarda bilgi mevcuttur. Kaynaklar aras\u0131nda gazeteler, dergiler, k\u00fct\u00fcphaneden kitaplar, devlet kurumlar\u0131ndan belgeler, belirli bir konuyla ilgili makaleler, literat\u00fcr, Y\u0131ll\u0131k raporlar, ara\u015ft\u0131rma kurulu\u015flar\u0131ndan yay\u0131nlanm\u0131\u015f istatistikler vb. yer alabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ancak bu kaynaklardan ara\u015ft\u0131rma yaparken birka\u00e7 hususun ak\u0131lda tutulmas\u0131 gerekmektedir. Devlet kurumlar\u0131 ger\u00e7ek bilgilere sahiptir, ancak bazen nominal bir maliyetle gelebilir. Ayr\u0131ca, e\u011fitim kurumlar\u0131n\u0131n ara\u015ft\u0131rmalar\u0131 genellikle g\u00f6z ard\u0131 edilmektedir, ancak asl\u0131nda e\u011fitim kurumlar\u0131 di\u011fer t\u00fcm kurumlardan daha fazla say\u0131da ara\u015ft\u0131rma y\u00fcr\u00fctmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, ticari kaynaklar siyasi g\u00fcndemler, demografik bilgiler, finansal bilgiler, piyasa e\u011filimleri ve bilgileri vb. gibi \u00f6nemli konularda bilgi sa\u011flamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Bir \u015firketin sat\u0131\u015flar\u0131 d\u00fc\u015f\u00fckt\u00fcr. Sorun pazarla veya kurulu\u015fla ilgiliyse veya incelenen konu \u00fclkenin mali durumuyla ilgiliyse, ara\u015ft\u0131rma verilerine devlet belgeleri veya ticari kaynaklar arac\u0131l\u0131\u011f\u0131yla eri\u015filebilir, mevcut istatistiklerden ve pazar literat\u00fcr\u00fcnden kolayca ke\u015ffedilebilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vaka \u00e7al\u0131\u015fmas\u0131 ara\u015ft\u0131rmas\u0131:<\/b><span style=\"font-weight: 400;\">  Vaka \u00e7al\u0131\u015fmas\u0131 ara\u015ft\u0131rmas\u0131, benzer bir sorundan ge\u00e7mi\u015f mevcut vakalar\u0131 dikkatlice analiz ederek daha fazla bilgi bulma konusunda ara\u015ft\u0131rmac\u0131ya yard\u0131mc\u0131 olabilir. Bu t\u00fcr analizler \u00f6zellikle g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda \u00e7ok \u00f6nemli ve kritiktir. Ara\u015ft\u0131rmac\u0131n\u0131n tek yapmas\u0131 gereken, vakay\u0131 t\u00fcm unsurlar a\u00e7\u0131s\u0131ndan dikkatlice analiz etti\u011finden emin olmakt\u0131r.<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nominal-ordinal-interval-ratio\/\"> <span style=\"font-weight: 400;\">de\u011fi\u015fkenler<\/span><\/a><span style=\"font-weight: 400;\">  kendi davas\u0131na kar\u015f\u0131 \u00f6nceki davada mevcut. Ticari kurulu\u015flar veya sosyal bilimler sekt\u00f6r\u00fc taraf\u0131ndan ve hatta sa\u011fl\u0131k sekt\u00f6r\u00fcnde \u00e7ok yayg\u0131n olarak kullan\u0131lmaktad\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin: Belirli bir ortopedi cerrah\u0131 diz ameliyatlar\u0131nda en y\u00fcksek ba\u015far\u0131 oran\u0131na sahiptir. Pek \u00e7ok ba\u015fka hastane veya doktor, bu cerrah\u0131n ba\u015far\u0131 oranlar\u0131n\u0131 art\u0131rmak i\u00e7in prosed\u00fcr\u00fc uygulad\u0131\u011f\u0131 y\u00f6ntemi anlamak ve k\u0131yaslamak i\u00e7in bu vakay\u0131 ele ald\u0131.<\/span><\/p>\n<h2 id=\"Exploratory_research_Steps_to_conduct_a_research\"><b>Ke\u015fifsel ara\u015ft\u0131rma: Ara\u015ft\u0131rma y\u00fcr\u00fctmek i\u00e7in ad\u0131mlar<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sorunu tan\u0131mlay\u0131n<\/b><span style=\"font-weight: 400;\">: Bir ara\u015ft\u0131rmac\u0131 ara\u015ft\u0131rma konusunu belirler ve sorular\u0131 yan\u0131tlamak i\u00e7in birden fazla y\u00f6ntem uygulayarak sorunu ele al\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hipotez olu\u015fturun<\/b><span style=\"font-weight: 400;\">: Ara\u015ft\u0131rmac\u0131, daha \u00f6nce yap\u0131lm\u0131\u015f bir \u00e7al\u0131\u015fma olmad\u0131\u011f\u0131n\u0131 ve sorunun tam olarak \u00e7\u00f6z\u00fclmedi\u011fini tespit etti\u011finde, sorunu tan\u0131mlarken elde etti\u011fi sorulara dayanarak bir hipotez olu\u015fturacakt\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daha fazla ara\u015ft\u0131rma<\/b><span style=\"font-weight: 400;\">: Veriler elde edildikten sonra, ara\u015ft\u0131rmac\u0131 betimsel inceleme yoluyla \u00e7al\u0131\u015fmas\u0131na devam edecektir. Nitel y\u00f6ntemler, konuyu daha detayl\u0131 incelemek ve bilginin do\u011fru olup olmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/li>\n<\/ul>\n<h3 id=\"Characteristics_of_Exploratory_research\"><b>Ke\u015fifsel ara\u015ft\u0131rman\u0131n \u00f6zellikleri<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bunlar yap\u0131land\u0131r\u0131lm\u0131\u015f \u00e7al\u0131\u015fmalar de\u011fildir<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Genellikle d\u00fc\u015f\u00fck maliyetli, etkile\u015fimli ve a\u00e7\u0131k u\u00e7ludur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rmac\u0131n\u0131n sorun nedir gibi sorulara cevap vermesini sa\u011flayacakt\u0131r. \u00c7al\u0131\u015fman\u0131n amac\u0131 nedir? Ve hangi konular \u00fczerinde \u00e7al\u0131\u015f\u0131labilir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ke\u015fifsel ara\u015ft\u0131rma yapmak i\u00e7in genellikle daha \u00f6nce yap\u0131lm\u0131\u015f bir ara\u015ft\u0131rma yoktur veya mevcut olanlar soruna yeterince kesin cevap vermemektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu zaman alan bir ara\u015ft\u0131rmad\u0131r, sab\u0131r gerektirir ve riskleri vard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131n\u0131n, yapmakta oldu\u011fu \u00e7al\u0131\u015fma i\u00e7in mevcut olan t\u00fcm bilgileri g\u00f6zden ge\u00e7irmesi gerekecektir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Esnek, geni\u015f ve da\u011f\u0131n\u0131k olduklar\u0131 i\u00e7in ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctmek i\u00e7in kendi ba\u015f\u0131na bir dizi kural yoktur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rman\u0131n bir \u00f6nemi veya de\u011feri olmal\u0131d\u0131r. E\u011fer sorun sekt\u00f6rde \u00f6nemli de\u011filse, yap\u0131lan ara\u015ft\u0131rma etkisizdir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma ayn\u0131 zamanda bulgular\u0131n\u0131 destekleyebilecek birka\u00e7 teoriye sahip olmal\u0131d\u0131r, \u00e7\u00fcnk\u00fc bu ara\u015ft\u0131rmac\u0131n\u0131n de\u011ferlendirmesini ve \u00e7al\u0131\u015fmas\u0131nda ilerlemesini kolayla\u015ft\u0131racakt\u0131r<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu t\u00fcr bir ara\u015ft\u0131rma genellikle nitel veriler \u00fcretir, ancak baz\u0131 durumlarda anketler ve deneyler kullan\u0131larak daha b\u00fcy\u00fck bir \u00f6rneklem i\u00e7in nicel veriler genelle\u015ftirilebilir.<\/span><\/li>\n<\/ul>\n<h3 id=\"Advantages_of_Exploratory_research\"><b>Ke\u015fifsel ara\u015ft\u0131rman\u0131n avantajlar\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131 \u00e7ok fazla esnekli\u011fe sahiptir ve ara\u015ft\u0131rma ilerledik\u00e7e de\u011fi\u015fikliklere uyum sa\u011flayabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Genellikle d\u00fc\u015f\u00fck maliyetlidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daha ileri ara\u015ft\u0131rmalara yol a\u00e7abilecek bir ara\u015ft\u0131rman\u0131n temelinin at\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131n\u0131n, konunun zaman ve kaynak ay\u0131rmaya de\u011fer olup olmad\u0131\u011f\u0131n\u0131 ve takip etmeye de\u011fip de\u011fmeyece\u011fini erken bir a\u015famada anlamas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Di\u011fer ara\u015ft\u0131rmac\u0131lar\u0131n sorunun olas\u0131 nedenlerini bulmalar\u0131na yard\u0131mc\u0131 olabilir ve hangisinin sorunun en olas\u0131 nedeni oldu\u011funu bulmak i\u00e7in daha ayr\u0131nt\u0131l\u0131 olarak incelenebilir.<\/span><\/li>\n<\/ul>\n<h3 id=\"Disadvantages_of_Exploratory_research\"><b>Ke\u015fifsel Ara\u015ft\u0131rman\u0131n Dezavantajlar\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sizi cevab\u0131n ne oldu\u011funa dair do\u011fru y\u00f6ne y\u00f6nlendirebilse de, genellikle sonu\u00e7suzdur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ke\u015fifsel ara\u015ft\u0131rmalar\u0131n temel dezavantaj\u0131, nitel veri sa\u011flamalar\u0131d\u0131r. Bu t\u00fcr bilgilerin yorumlanmas\u0131 yarg\u0131lay\u0131c\u0131 ve \u00f6nyarg\u0131l\u0131 olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7o\u011fu zaman, ke\u015fifsel ara\u015ft\u0131rma daha k\u00fc\u00e7\u00fck bir grubu i\u00e7erir<\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"> <span style=\"font-weight: 400;\">\u00f6rnek<\/span><\/a><span style=\"font-weight: 400;\">Bu nedenle sonu\u00e7lar genel bir n\u00fcfus i\u00e7in do\u011fru bir \u015fekilde yorumlanamaz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7o\u011fu zaman, veriler ikincil ara\u015ft\u0131rma yoluyla toplan\u0131yorsa, bu verilerin eski ve g\u00fcncellenmemi\u015f olma ihtimali vard\u0131r.<\/span><\/li>\n<\/ul>\n<h3 id=\"Importance_of_Exploratory_research\"><b>Ke\u015fifsel Ara\u015ft\u0131rman\u0131n \u00d6nemi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ke\u015fifsel ara\u015ft\u0131rma, bir konunun derinlemesine anla\u015f\u0131lmas\u0131 gerekti\u011finde, \u00f6zellikle de daha \u00f6nce yap\u0131lmam\u0131\u015fsa ger\u00e7ekle\u015ftirilir. Bu t\u00fcr bir ara\u015ft\u0131rman\u0131n amac\u0131, sorunu ve etraf\u0131n\u0131 ke\u015ffetmektir ve asl\u0131nda bundan bir sonu\u00e7 \u00e7\u0131karmak de\u011fildir. Bu t\u00fcr bir ara\u015ft\u0131rma, bir ara\u015ft\u0131rmac\u0131n\u0131n fikirlerini ke\u015ffetmek i\u00e7in g\u00fc\u00e7l\u00fc bir temel olu\u015fturmas\u0131n\u0131, do\u011fru<\/span> <a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\"> <span style=\"font-weight: 400;\">ara\u015ft\u0131rma tasar\u0131m\u0131<\/span><\/a><span style=\"font-weight: 400;\"> ve bulmak<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nominal-ordinal-interval-ratio\/\"> <span style=\"font-weight: 400;\">de\u011fi\u015fkenler<\/span><\/a> <span style=\"font-weight: 400;\">analiz i\u00e7in ger\u00e7ekten \u00f6nemli olan. En \u00f6nemlisi, b\u00f6yle bir ara\u015ft\u0131rma, ara\u015ft\u0131rmac\u0131n\u0131n takip etmeye de\u011fip de\u011fmeyece\u011fini bilmesini sa\u011flayaca\u011f\u0131ndan, kurulu\u015flar\u0131n veya ara\u015ft\u0131rmac\u0131lar\u0131n \u00e7ok fazla zaman ve kaynak tasarrufu yapmas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/voip-survey\/\"><br \/>\n  <span style=\"font-weight: 400;\">VoIP Anket Sorular\u0131 + \u00d6rnek Anket \u015eablonu<\/span><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik Dizini Ke\u015fifsel ara\u015ft\u0131rma: Tan\u0131m Ke\u015fifsel ara\u015ft\u0131rma t\u00fcrleri ve metodolojileri Birincil ara\u015ft\u0131rma y\u00f6ntemleri \u0130kincil ara\u015ft\u0131rma y\u00f6ntemleri Ke\u015fifsel ara\u015ft\u0131rma: Ara\u015ft\u0131rma y\u00fcr\u00fctmek [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":691487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ke\u015fifsel ara\u015ft\u0131rma: Tan\u0131m, T\u00fcrler ve Metodolojiler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ke\u015fifsel ara\u015ft\u0131rma, a\u00e7\u0131k\u00e7a tan\u0131mlanmam\u0131\u015f bir sorunu ara\u015ft\u0131rmak ve mevcut sorunu daha iyi anlamak i\u00e7in kullan\u0131l\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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