{"id":730019,"date":"2020-11-02T03:11:52","date_gmt":"2020-11-02T10:11:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kullanici-deneyimi-arastirmasi-tanim-turler-adimlar-kullanimlar-ve-faydalar\/"},"modified":"2020-11-02T03:11:52","modified_gmt":"2020-11-02T03:11:52","slug":"kullanici-deneyimi-arastirmasi-tanim-turler-adimlar-kullanimlar-ve-faydalar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kullanici-deneyimi-arastirmasi-tanim-turler-adimlar-kullanimlar-ve-faydalar\/","title":{"rendered":"Kullan\u0131c\u0131 Deneyimi Ara\u015ft\u0131rmas\u0131: Tan\u0131m, t\u00fcrler, ad\u0131mlar, kullan\u0131mlar ve faydalar"},"content":{"rendered":"

Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 nedir?<\/b><\/h2>\n

Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 veya UX ara\u015ft\u0131rmas\u0131, g\u00f6zlemler, analizler ve di\u011fer kullan\u0131c\u0131 geri bildirimleri yoluyla kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131, ihtiya\u00e7lar\u0131n\u0131, motivasyonlar\u0131n\u0131 ve e\u011filimlerini ke\u015ffetmek i\u00e7in yap\u0131lan sistematik \u00e7al\u0131\u015fma olarak tan\u0131mlan\u0131r. UX ara\u015ft\u0131rmac\u0131lar\u0131, sorunlar\u0131 anlamak ve rakipleri aras\u0131nda \u00f6ne \u00e7\u0131kma f\u0131rsatlar\u0131n\u0131 \u00e7izmek i\u00e7in farkl\u0131 y\u00f6ntemler kullan\u0131r. Kurulu\u015flar, ger\u00e7ek m\u00fc\u015fterilerin ger\u00e7ek d\u00fcnyada \u00fcr\u00fcn veya hizmetlere nas\u0131l tepki verdi\u011fini tam olarak anlamak i\u00e7in Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 yapar. <\/span><\/p>\n

UX ara\u015ft\u0131rma y\u00f6ntemlerinin t\u00fcrleri<\/b><\/h3>\n

UX ara\u015ft\u0131rmas\u0131n\u0131 \u00fcr\u00fcn t\u00fcr\u00fcne, ortam\u0131na, ara\u015ft\u0131rma boyutuna ve zaman \u00e7izelgelerinize ba\u011fl\u0131 olarak iki boyuta ay\u0131rabiliriz. Her iki boyuta da bakal\u0131m. <\/span><\/p>\n

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  1. Nicel ve nitel ara\u015ft\u0131rma: <\/b><\/li>\n<\/ol>\n

    Nicel ara\u015ft\u0131rma, anketler ve soru formlar\u0131 kullan\u0131larak bir n\u00fcfusun incelenmesidir. Nicel ara\u015ft\u0131rma, bulgular\u0131n genelle\u015ftirilmesine ve belirli bir n\u00fcfusun neyi sevip sevmedi\u011finin anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur. Bu veri toplama tekni\u011fi genellikle matematiksel niteliktedir. <\/span><\/p>\n

    Nitel ara\u015ft\u0131rma, ara\u015ft\u0131rmac\u0131lar\u0131n saha \u00e7al\u0131\u015fmalar\u0131nda veya odak gruplar\u0131nda kullan\u0131c\u0131lar\u0131 g\u00f6zlemleyerek bilgi toplamas\u0131na yard\u0131mc\u0131 olur. Nitel ara\u015ft\u0131rma, t\u00fcketici davran\u0131\u015f\u0131n\u0131n motivasyonlar\u0131na ve nedenlerine anlam kazand\u0131r\u0131r. Kullan\u0131c\u0131lar genellikle farkl\u0131 ge\u00e7mi\u015flere sahip az say\u0131dad\u0131r ve t\u00fcketici davran\u0131\u015flar\u0131 hakk\u0131ndaki ‘nas\u0131l’ ve ‘neden’ sorular\u0131n\u0131n yan\u0131tlanmas\u0131na yard\u0131mc\u0131 olurlar. <\/span><\/p>\n

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    1. Tutumsal ve davran\u0131\u015fsal ara\u015ft\u0131rma:<\/b><\/li>\n<\/ol>\n

      “Tutumsal ara\u015ft\u0131rma” kullan\u0131c\u0131lar\u0131n s\u00f6ylediklerine, “davran\u0131\u015fsal ara\u015ft\u0131rma” ise ger\u00e7ekten ne yapt\u0131klar\u0131na uygulan\u0131r. Kullan\u0131c\u0131lar\u0131n ve m\u00fc\u015fterilerin genellikle s\u00f6yledikleri ve yapt\u0131klar\u0131 \u015feyler bazen olduk\u00e7a farkl\u0131d\u0131r. Ara\u015ft\u0131rmac\u0131lar genellikle m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 ve inan\u00e7lar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in tutumsal ara\u015ft\u0131rmalar yaparlar. Ancak ara\u015ft\u0131rmac\u0131lar, kullan\u0131c\u0131lar\u0131n ne yapma e\u011filiminde olduklar\u0131na ili\u015fkin veriler daha uygun oldu\u011fundan, i\u00e7g\u00f6r\u00fcler i\u00e7in davran\u0131\u015fsal ara\u015ft\u0131rmalara y\u00f6nelmektedir. Web sitesi A\/B testi, davran\u0131\u015fsal ara\u015ft\u0131rman\u0131n m\u00fckemmel bir \u00f6rne\u011fidir \u00e7\u00fcnk\u00fc ara\u015ft\u0131rmac\u0131lara kullan\u0131c\u0131lar\u0131n ayn\u0131 sitenin farkl\u0131 versiyonlar\u0131n\u0131 nas\u0131l alg\u0131lad\u0131klar\u0131 ve bunlara nas\u0131l davrand\u0131klar\u0131 konusunda kritik bilgiler verir. <\/span><\/p>\n

      Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fctmek i\u00e7in ad\u0131mlar:<\/b><\/h3>\n

      \u0130\u015fte Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 yapman\u0131n be\u015f ad\u0131m\u0131:<\/span><\/p>\n

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      1. Hedefleri tan\u0131mlay\u0131n:<\/b> Harekete ge\u00e7meden \u00f6nce daima ara\u015ft\u0131rman\u0131z\u0131n hedeflerini tan\u0131mlay\u0131n. M\u00fc\u015fterileriniz ve onlar\u0131n gereksinimleri hakk\u0131nda neyi ke\u015ffetmek istedi\u011finizi anlay\u0131n.<\/span><\/li>\n
      2. Hipotez belirleyin:<\/b> Kullan\u0131c\u0131lar hakk\u0131nda ne bildi\u011finizi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcze dair bir hipotez belirleyin.<\/span><\/li>\n
      3. Uygun y\u00f6ntem(ler) se\u00e7in: <\/b>Proje t\u00fcr\u00fc, ara\u015ft\u0131rma ekibinin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve son teslim tarihi gibi fakt\u00f6rlere g\u00f6re en iyi ara\u015ft\u0131rma yakla\u015f\u0131m\u0131n\u0131 se\u00e7in.<\/span><\/li>\n
      4. Ara\u015ft\u0131rma y\u00f6ntem(ler)ini uygulay\u0131n: <\/b>Se\u00e7ti\u011finiz ara\u015ft\u0131rma y\u00f6ntem(ler)ini kullanarak ara\u015ft\u0131rma yap\u0131n ve kullan\u0131c\u0131lar\u0131n tercihleri, be\u011fenileri, ho\u015flanmad\u0131klar\u0131 \u015feyler ve ihtiya\u00e7lar\u0131 hakk\u0131nda veri toplamaya ba\u015flay\u0131n.<\/span><\/li>\n
      5. Geri bildirimi sentezleyin: <\/b>Bilgi bo\u015fluklar\u0131n\u0131z\u0131 doldurmak i\u00e7in kullan\u0131c\u0131 geri bildirim verilerini toplay\u0131n ve analiz edin. Bu bilgiyi, teklifinizi iyile\u015ftirmek ve geli\u015ftirmek i\u00e7in kullan\u0131n.<\/span><\/li>\n<\/ol>\n

        Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131n\u0131n kullan\u0131m alanlar\u0131 <\/b><\/h3>\n

        Ara\u015ft\u0131rmac\u0131lar UX ara\u015ft\u0131rmas\u0131n\u0131 a\u015fa\u011f\u0131daki ama\u00e7lar i\u00e7in kullanmaktad\u0131r:<\/span><\/p>\n