{"id":730019,"date":"2020-11-02T03:11:52","date_gmt":"2020-11-02T10:11:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kullanici-deneyimi-arastirmasi-tanim-turler-adimlar-kullanimlar-ve-faydalar\/"},"modified":"2020-11-02T03:11:52","modified_gmt":"2020-11-02T03:11:52","slug":"kullanici-deneyimi-arastirmasi-tanim-turler-adimlar-kullanimlar-ve-faydalar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kullanici-deneyimi-arastirmasi-tanim-turler-adimlar-kullanimlar-ve-faydalar\/","title":{"rendered":"Kullan\u0131c\u0131 Deneyimi Ara\u015ft\u0131rmas\u0131: Tan\u0131m, t\u00fcrler, ad\u0131mlar, kullan\u0131mlar ve faydalar"},"content":{"rendered":"<h2><b>Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 veya UX ara\u015ft\u0131rmas\u0131, g\u00f6zlemler, analizler ve di\u011fer kullan\u0131c\u0131 geri bildirimleri yoluyla kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131, ihtiya\u00e7lar\u0131n\u0131, motivasyonlar\u0131n\u0131 ve e\u011filimlerini ke\u015ffetmek i\u00e7in yap\u0131lan sistematik \u00e7al\u0131\u015fma olarak tan\u0131mlan\u0131r. UX ara\u015ft\u0131rmac\u0131lar\u0131, sorunlar\u0131 anlamak ve rakipleri aras\u0131nda \u00f6ne \u00e7\u0131kma f\u0131rsatlar\u0131n\u0131 \u00e7izmek i\u00e7in farkl\u0131 y\u00f6ntemler kullan\u0131r. Kurulu\u015flar, ger\u00e7ek m\u00fc\u015fterilerin ger\u00e7ek d\u00fcnyada \u00fcr\u00fcn veya hizmetlere nas\u0131l tepki verdi\u011fini tam olarak anlamak i\u00e7in Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 yapar.  <\/span><\/p>\n<h3><b>UX ara\u015ft\u0131rma y\u00f6ntemlerinin t\u00fcrleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rmas\u0131n\u0131 \u00fcr\u00fcn t\u00fcr\u00fcne, ortam\u0131na, ara\u015ft\u0131rma boyutuna ve zaman \u00e7izelgelerinize ba\u011fl\u0131 olarak iki boyuta ay\u0131rabiliriz. Her iki boyuta da bakal\u0131m.  <\/span><\/p>\n<ol>\n<li><b>  Nicel ve nitel ara\u015ft\u0131rma:  <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Nicel ara\u015ft\u0131rma, anketler ve soru formlar\u0131 kullan\u0131larak bir n\u00fcfusun incelenmesidir. Nicel ara\u015ft\u0131rma, bulgular\u0131n genelle\u015ftirilmesine ve belirli bir n\u00fcfusun neyi sevip sevmedi\u011finin anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur. Bu veri toplama tekni\u011fi genellikle matematiksel niteliktedir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nitel ara\u015ft\u0131rma, ara\u015ft\u0131rmac\u0131lar\u0131n saha \u00e7al\u0131\u015fmalar\u0131nda veya odak gruplar\u0131nda kullan\u0131c\u0131lar\u0131 g\u00f6zlemleyerek bilgi toplamas\u0131na yard\u0131mc\u0131 olur. Nitel ara\u015ft\u0131rma, t\u00fcketici davran\u0131\u015f\u0131n\u0131n motivasyonlar\u0131na ve nedenlerine anlam kazand\u0131r\u0131r. Kullan\u0131c\u0131lar genellikle farkl\u0131 ge\u00e7mi\u015flere sahip az say\u0131dad\u0131r ve t\u00fcketici davran\u0131\u015flar\u0131 hakk\u0131ndaki &#8216;nas\u0131l&#8217; ve &#8216;neden&#8217; sorular\u0131n\u0131n yan\u0131tlanmas\u0131na yard\u0131mc\u0131 olurlar.  <\/span><\/p>\n<ol start=\"2\">\n<li><b>  Tutumsal ve davran\u0131\u015fsal ara\u015ft\u0131rma:<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">&#8220;Tutumsal ara\u015ft\u0131rma&#8221; kullan\u0131c\u0131lar\u0131n s\u00f6ylediklerine, &#8220;davran\u0131\u015fsal ara\u015ft\u0131rma&#8221; ise ger\u00e7ekten ne yapt\u0131klar\u0131na uygulan\u0131r. Kullan\u0131c\u0131lar\u0131n ve m\u00fc\u015fterilerin genellikle s\u00f6yledikleri ve yapt\u0131klar\u0131 \u015feyler bazen olduk\u00e7a farkl\u0131d\u0131r. Ara\u015ft\u0131rmac\u0131lar genellikle m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 ve inan\u00e7lar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in tutumsal ara\u015ft\u0131rmalar yaparlar. Ancak ara\u015ft\u0131rmac\u0131lar, kullan\u0131c\u0131lar\u0131n ne yapma e\u011filiminde olduklar\u0131na ili\u015fkin veriler daha uygun oldu\u011fundan, i\u00e7g\u00f6r\u00fcler i\u00e7in davran\u0131\u015fsal ara\u015ft\u0131rmalara y\u00f6nelmektedir. Web sitesi A\/B testi, davran\u0131\u015fsal ara\u015ft\u0131rman\u0131n m\u00fckemmel bir \u00f6rne\u011fidir \u00e7\u00fcnk\u00fc ara\u015ft\u0131rmac\u0131lara kullan\u0131c\u0131lar\u0131n ayn\u0131 sitenin farkl\u0131 versiyonlar\u0131n\u0131 nas\u0131l alg\u0131lad\u0131klar\u0131 ve bunlara nas\u0131l davrand\u0131klar\u0131 konusunda kritik bilgiler verir.  <\/span><\/p>\n<h3><b>Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fctmek i\u00e7in ad\u0131mlar:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 yapman\u0131n be\u015f ad\u0131m\u0131:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Hedefleri tan\u0131mlay\u0131n:<\/b><span style=\"font-weight: 400;\">  Harekete ge\u00e7meden \u00f6nce daima ara\u015ft\u0131rman\u0131z\u0131n hedeflerini tan\u0131mlay\u0131n. M\u00fc\u015fterileriniz ve onlar\u0131n gereksinimleri hakk\u0131nda neyi ke\u015ffetmek istedi\u011finizi anlay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Hipotez belirleyin:<\/b><span style=\"font-weight: 400;\"> Kullan\u0131c\u0131lar hakk\u0131nda ne bildi\u011finizi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcze dair bir hipotez belirleyin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Uygun y\u00f6ntem(ler) se\u00e7in: <\/b><span style=\"font-weight: 400;\">Proje t\u00fcr\u00fc, ara\u015ft\u0131rma ekibinin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve son teslim tarihi gibi fakt\u00f6rlere g\u00f6re en iyi ara\u015ft\u0131rma yakla\u015f\u0131m\u0131n\u0131 se\u00e7in.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ara\u015ft\u0131rma y\u00f6ntem(ler)ini uygulay\u0131n: <\/b><span style=\"font-weight: 400;\">Se\u00e7ti\u011finiz ara\u015ft\u0131rma y\u00f6ntem(ler)ini kullanarak ara\u015ft\u0131rma yap\u0131n ve kullan\u0131c\u0131lar\u0131n tercihleri, be\u011fenileri, ho\u015flanmad\u0131klar\u0131 \u015feyler ve ihtiya\u00e7lar\u0131 hakk\u0131nda veri toplamaya ba\u015flay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Geri bildirimi sentezleyin:  <\/b><span style=\"font-weight: 400;\">Bilgi bo\u015fluklar\u0131n\u0131z\u0131 doldurmak i\u00e7in kullan\u0131c\u0131 geri bildirim verilerini toplay\u0131n ve analiz edin. Bu bilgiyi, teklifinizi iyile\u015ftirmek ve geli\u015ftirmek i\u00e7in kullan\u0131n.<\/span><\/li>\n<\/ol>\n<h3><b>Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131n\u0131n kullan\u0131m alanlar\u0131  <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar UX ara\u015ft\u0131rmas\u0131n\u0131 a\u015fa\u011f\u0131daki ama\u00e7lar i\u00e7in kullanmaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Ke\u015fif:<\/b><span style=\"font-weight: 400;\">  Ke\u015fif, kullan\u0131c\u0131lar\u0131n neyi alakal\u0131 buldu\u011funu anlamak anlam\u0131na gelir. Ara\u015ft\u0131rmac\u0131lar ya kullan\u0131c\u0131larla kendi ortamlar\u0131nda g\u00f6r\u00fc\u015f\u00fcr ya da onlardan bir tasar\u0131mla g\u00fcnl\u00fck etkile\u015fimlerinin kayd\u0131n\u0131 tutmalar\u0131n\u0131 ister.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ke\u015ffetmek:  <\/b><span style=\"font-weight: 400;\">Bu a\u015famada ara\u015ft\u0131rmac\u0131lar, t\u00fcm kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya y\u00f6nelik olas\u0131l\u0131klar\u0131 inceler. Kart s\u0131ralama, insanlar\u0131n neyi sevip neyi sevmediklerini tam olarak anlamak i\u00e7in kullan\u0131lan interaktif bir ara\u015ft\u0131rma tekni\u011fidir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Test: <\/b><span style=\"font-weight: 400;\">Test, tasar\u0131m\u0131 iyice de\u011ferlendirmenize yard\u0131mc\u0131 olur. \u015eirketler, kullan\u0131m\u0131 kolay ve herkes taraf\u0131ndan eri\u015filebilir olduklar\u0131ndan emin olmak i\u00e7in \u00fcr\u00fcnleri test eder.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Dinliyorum:<\/b><span style=\"font-weight: 400;\">  Dinleme, ara\u015ft\u0131rmac\u0131lar\u0131n meseleleri bir perspektife oturtmas\u0131na yard\u0131mc\u0131 olur. H\u0131zl\u0131 bir \u015fekilde d\u00fczeltmek i\u00e7in g\u00f6r\u00fcnmeyen sorunlar\u0131 bulmalar\u0131na yard\u0131mc\u0131 olur. Anketler ve Soru Formlar\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n kullan\u0131c\u0131 duygular\u0131n\u0131 takip etmelerine yard\u0131mc\u0131 olan faydal\u0131 ara\u00e7lard\u0131r.<\/span><\/li>\n<\/ul>\n<h3><b>UX ara\u015ft\u0131rmas\u0131n\u0131n faydalar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte UX ara\u015ft\u0131rmas\u0131n\u0131n faydalar\u0131:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Daha iyi \u00fcr\u00fcnler:<\/b><span style=\"font-weight: 400;\"> Potansiyel m\u00fc\u015fterilerinizi do\u011frudan dahil etmek, m\u00fc\u015fterilerin neyi tercih etti\u011fi, sorunlu noktalar\u0131n\u0131n neler oldu\u011fu ve \u00fcr\u00fcn\u00fcn genel olarak iyile\u015ftirilmesine neyin yard\u0131mc\u0131 olaca\u011f\u0131 konusunda \u00e7ok fazla bilgi edinmenize yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mutlu kullan\u0131c\u0131lar:<\/b><span style=\"font-weight: 400;\">  UX ara\u015ft\u0131rmas\u0131, en g\u00fcvenilir geri bildirim kayna\u011f\u0131n\u0131z olan m\u00fc\u015fterilerinizden do\u011frudan tarafs\u0131z geri bildirim toplaman\u0131za yard\u0131mc\u0131 olur. \u015eirket liderleri, yat\u0131r\u0131mc\u0131lar veya di\u011fer yabanc\u0131lar taraf\u0131ndan etkilenmedi\u011fi i\u00e7in, en iyi eyleme ge\u00e7irilebilir geri bildirim kayna\u011f\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0130\u015f b\u00fcy\u00fcmesi:<\/b> M\u00fc\u015fterilerinizin ne istedi\u011fini anlamak, kurulu\u015flar\u0131n hatal\u0131 tasar\u0131mlar\u0131 d\u00fczeltmek i\u00e7in daha az para ve zaman harcamas\u0131na yard\u0131mc\u0131 olur. \u00dcr\u00fcn geli\u015ftirmeyi h\u0131zland\u0131rmaya yard\u0131mc\u0131 olur ve m\u00fc\u015fteri memnuniyetini art\u0131r\u0131r.<\/li>\n<\/ol>\n<p><strong>Ola\u011fan\u00fcst\u00fc bir m\u00fc\u015fteri deneyimi mi sunmak istiyorsunuz?<\/strong>  M\u00fc\u015fterilerinizi her temas noktas\u0131nda nas\u0131l memnun edece\u011finiz ve onlar\u0131 nas\u0131l marka savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcrece\u011finiz hakk\u0131nda daha fazla bilgi edinin.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CX i\u00e7g\u00f6r\u00fclerini toplay\u0131n<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 nedir? Kullan\u0131c\u0131 Deneyimi ara\u015ft\u0131rmas\u0131 veya UX ara\u015ft\u0131rmas\u0131, g\u00f6zlemler, analizler ve di\u011fer kullan\u0131c\u0131 geri bildirimleri yoluyla kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131, [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":807427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kullan\u0131c\u0131 Deneyimi Ara\u015ft\u0131rmas\u0131: Tan\u0131m, t\u00fcrler, ad\u0131mlar, kullan\u0131mlar ve faydalar | QuestionPro<\/title>\n<meta name=\"description\" content=\"Pazar\u0131n\u0131z\u0131 anlamak ve t\u00fcketicileri memnun etmek i\u00e7in kullan\u0131c\u0131 deneyimi ara\u015ft\u0131rmas\u0131 yap\u0131n. 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