{"id":730022,"date":"2018-08-01T06:42:03","date_gmt":"2018-08-01T13:42:03","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ardisik-ornekleme-tanim-ornek-ve-avantajlar\/"},"modified":"2018-08-01T06:42:03","modified_gmt":"2018-08-01T06:42:03","slug":"ardisik-ornekleme-tanim-ornek-ve-avantajlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ardisik-ornekleme-tanim-ornek-ve-avantajlar\/","title":{"rendered":"Ard\u0131\u015f\u0131k \u00d6rnekleme &#8211; Tan\u0131m, \u00d6rnek ve Avantajlar"},"content":{"rendered":"<h2><b>Ard\u0131\u015f\u0131k \u00f6rnekleme: Tan\u0131m<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ard\u0131\u015f\u0131k \u00f6rnekleme \u015fu \u015fekilde tan\u0131mlan\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\"><br \/>\n  <span style=\"font-weight: 400;\">olas\u0131l\u0131kl\u0131 olmayan \u00f6rnekleme <\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u00d6rneklerin daha \u00e7ok bir ara\u015ft\u0131rmac\u0131n\u0131n kolayl\u0131\u011f\u0131nda se\u00e7ildi\u011fi teknik <\/span><span style=\"font-weight: 400;\">kolayda \u00f6rnekleme<\/span><span style=\"font-weight: 400;\">sadece k\u00fc\u00e7\u00fck bir de\u011fi\u015fiklikle. Burada, ara\u015ft\u0131rmac\u0131 bir  <\/span><span style=\"font-weight: 400;\">\u00f6rnek<\/span><span style=\"font-weight: 400;\"> veya bir grup insan \u00fczerinde belirli bir s\u00fcre boyunca ara\u015ft\u0131rma yapar, sonu\u00e7lar\u0131 toplar ve ard\u0131ndan ba\u015fka bir \u00f6rnekleme ge\u00e7er.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu <\/span><span style=\"font-weight: 400;\">\u00f6rnekleme tekni\u0307\u011fi\u0307<\/span><span style=\"font-weight: 400;\"> ara\u015ft\u0131rmac\u0131ya, \u00f6nemli ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri toplamak \u00fczere ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131na ince ayar yapmak i\u00e7in birden fazla \u00f6rneklemle \u00e7al\u0131\u015fma \u015fans\u0131 verir.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmalarda kullan\u0131lan \u00f6rnekleme tekniklerinin \u00e7o\u011funda <\/span><span style=\"font-weight: 400;\">ara\u015ft\u0131rmac\u0131<\/span><span style=\"font-weight: 400;\"> Son olarak, deney ve veri analizinin s\u0131f\u0131r hipotezini kabul edece\u011fi ya da reddedece\u011fi ve alternatif a\u00e7\u0131klamay\u0131 kabul edece\u011fi sonucuna vararak \u00e7al\u0131\u015fma hakk\u0131nda \u00e7\u0131kar\u0131mda bulunacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u0131f\u0131r hipotezi, ara\u015ft\u0131rma veya deneyde yer alan de\u011fi\u015fkenler k\u00fcmesi aras\u0131nda anlaml\u0131 bir fark\u0131n bulunmad\u0131\u011f\u0131 istatistiksel bir teori anlam\u0131na gelir. Matematiksel terimlerde, orijinal veya varsay\u0131lan ifade genellikle H0 ile temsil edilir. S\u0131f\u0131r hipotezi kabul edilirse, ara\u015ft\u0131rmac\u0131 g\u00f6r\u00fc\u015flerinde veya eylemlerinde herhangi bir de\u011fi\u015fiklik yapmayacakt\u0131r. S\u0131f\u0131r hipotezi dolayl\u0131 veya \u00f6rt\u00fckt\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatif hipotez, bo\u015f hipotezin tersidir. Bu istatistiksel hipotezde, \u00e7al\u0131\u015fma veya ara\u015ft\u0131rmada yer alan iki de\u011fi\u015fken aras\u0131nda bir ili\u015fki vard\u0131r. S\u0131f\u0131r hipotezi reddedildi\u011finde alternatif bir a\u00e7\u0131klama kabul edilir. Test edilen alternatif hipotez do\u011frudan ve a\u00e7\u0131kt\u0131r. H1 alternatif bir teoriyi ifade eder.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak, ard\u0131\u015f\u0131k \u00f6rneklemede \u00fc\u00e7\u00fcnc\u00fc bir se\u00e7enek daha mevcuttur. Burada, bir ara\u015ft\u0131rmac\u0131 s\u0131f\u0131r hipotezini, s\u0131f\u0131r hipotezi de\u011filse alternatif hipotezini kabul edebilir. Her ikisi de uygulanabilir de\u011filse, ara\u015ft\u0131rmac\u0131 ba\u015fka bir \u00f6rneklem havuzu se\u00e7ebilir ve ara\u015ft\u0131rma karar\u0131n\u0131 vermeden \u00f6nce ara\u015ft\u0131rmay\u0131 veya deneyi bir kez daha y\u00fcr\u00fctebilir.<\/span><\/p>\n<h3><b>Ard\u0131\u015f\u0131k \u00f6rnekleme \u00f6rne\u011fi<br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte anla\u015f\u0131lmas\u0131 kolay bir ard\u0131\u015f\u0131k \u00f6rnekleme \u00f6rne\u011fi<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ard\u0131\u015f\u0131k \u00f6rneklemin en yayg\u0131n \u00f6rneklerinden biri, \u015firketlerin\/markalar\u0131n al\u0131\u015fveri\u015f merkezlerinde ya da kalabal\u0131k alanlarda insanlar\u0131 durdurup l\u00fcks bir araba sat\u0131n almalar\u0131 i\u00e7in onlara promosyon bro\u015f\u00fcrleri da\u011f\u0131tmas\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu \u00f6rnekte, al\u0131\u015fveri\u015f merkezinde y\u00fcr\u00fcyen insanlar \u00f6rneklemdir ve onlar\u0131 bir pop\u00fclasyonu temsil ediyor olarak d\u00fc\u015f\u00fcnelim.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u015eimdi, ara\u015ft\u0131rmac\u0131 bu insanlara bir reklam veya tan\u0131t\u0131m bro\u015f\u00fcr\u00fc veriyor. Birka\u00e7\u0131 geri \u00e7ekilmeyi ve tan\u0131t\u0131m y\u00f6neticisi taraf\u0131ndan sorulan sorulara yan\u0131t vermeyi kabul eder (onu bir ara\u015ft\u0131rmac\u0131 olarak d\u00fc\u015f\u00fcnebiliriz).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yan\u0131tlar toplan\u0131r ve analiz edilir, ancak insanlar\u0131n bro\u015f\u00fcrde a\u00e7\u0131klanan \u00f6zelliklere dayanarak o arac\u0131 sat\u0131n almak isteyeceklerine dair kesin bir sonu\u00e7 yoktur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tan\u0131t\u0131m y\u00f6neticisi \u015fimdi, otomobilin ayr\u0131nt\u0131lar\u0131n\u0131 ve \u00f6zelliklerini analiz eden ve l\u00fcks otomobili sat\u0131n almak i\u00e7in yo\u011fun ilgi g\u00f6steren ba\u015fka bir grup insana sorular sorar. B\u00f6ylece, bu grup insan arac\u0131 sat\u0131n almak i\u00e7in kesin sonu\u00e7lar sa\u011flam\u0131\u015ft\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ancak bu \u00f6rnekleme y\u00f6nteminin bir dezavantaj\u0131 vard\u0131r. \u00d6rneklemin t\u00fcm n\u00fcfusu temsil etti\u011fini d\u00fc\u015f\u00fcnemezsiniz. Bu \u00f6rnekte, bu bro\u015f\u00fcr\u00fc alan ki\u015filerin hepsi arabay\u0131 sat\u0131n almakla ilgilenmiyordu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte \u00f6rneklemenin yap\u0131ld\u0131\u011f\u0131 yer <\/span><span style=\"font-weight: 400;\">\u00f6nyarg\u0131<\/span><span style=\"font-weight: 400;\">  resmin i\u00e7ine giriyor. Bu nedenle, bu yanl\u0131l\u0131\u011f\u0131n \u00fcstesinden gelmek i\u00e7in, ard\u0131\u015f\u0131k \u00f6rnekleme ile birlikte kullan\u0131lmal\u0131d\u0131r.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\"><br \/>\n  <span style=\"font-weight: 400;\">olas\u0131l\u0131kl\u0131 \u00f6rnekleme<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<h3><b>Ard\u0131\u015f\u0131k \u00f6rneklemenin avantajlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte ard\u0131\u015f\u0131k \u00f6rneklemenin d\u00f6rt avantaj\u0131<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ard\u0131\u015f\u0131k \u00f6rnekleme tekni\u011finde, ara\u015ft\u0131rmac\u0131n\u0131n a\u015fa\u011f\u0131dakiler s\u00f6z konusu oldu\u011funda bir\u00e7ok se\u00e7ene\u011fi vard\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/survey-sample-sizes-how-many-respondents-do-you-really-need\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rnekleme boyutu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve \u00f6rnekleme program\u0131. \u00d6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc birka\u00e7 ile birka\u00e7 y\u00fcz aras\u0131nda de\u011fi\u015febilir, burada bahsetti\u011fimiz \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc aral\u0131\u011f\u0131 budur.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bunun i\u00e7inde <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rnekleme tekni\u0307\u011fi\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u00f6rnekleme program\u0131 tamamen ara\u015ft\u0131rmac\u0131n\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc ara\u015ft\u0131rman\u0131n niteli\u011fine ba\u011fl\u0131d\u0131r. Bir ara\u015ft\u0131rmac\u0131 bir \u00f6rneklemle kesin sonu\u00e7lar elde edemezse, kesin sonu\u00e7lar elde etmek i\u00e7in ikinci \u00f6rnekleme ve benzerlerine g\u00fcvenebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ard\u0131\u015f\u0131k \u00f6rneklemede, bir ara\u015ft\u0131rmac\u0131 ara\u015ft\u0131rmac\u0131s\u0131na ince ayar yapabilir. Tekrarlayan yap\u0131s\u0131 nedeniyle, ara\u015ft\u0131rma \u00f6nyarg\u0131s\u0131n\u0131 dikkate almaktan ka\u00e7\u0131nmak i\u00e7in ara\u015ft\u0131rman\u0131n hemen ba\u015f\u0131nda k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler ve ayarlamalar yap\u0131labilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctmek i\u00e7in ara\u015ft\u0131rmac\u0131n\u0131n \u00e7ok az \u00e7aba g\u00f6stermesi gerekir. Bu teknik zaman al\u0131c\u0131 de\u011fildir ve kapsaml\u0131 bir i\u015f g\u00fcc\u00fc gerektirmez.  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ard\u0131\u015f\u0131k \u00f6rnekleme: Tan\u0131m Ard\u0131\u015f\u0131k \u00f6rnekleme \u015fu \u015fekilde tan\u0131mlan\u0131r olas\u0131l\u0131kl\u0131 olmayan \u00f6rnekleme \u00d6rneklerin daha \u00e7ok bir ara\u015ft\u0131rmac\u0131n\u0131n kolayl\u0131\u011f\u0131nda se\u00e7ildi\u011fi teknik kolayda [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":617948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ard\u0131\u015f\u0131k \u00d6rnekleme - Tan\u0131m, \u00d6rnek ve Avantajlar | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00d6rnekleme tekni\u011fini iyice anlamak i\u00e7in ard\u0131\u015f\u0131k \u00f6rnekleme hakk\u0131ndaki bu k\u0131lavuzu kullan\u0131n. 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