{"id":730026,"date":"2018-08-03T05:54:30","date_gmt":"2018-08-03T12:54:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/yargisal-ornekleme-tanim-ornekler-ve-avantajlar\/"},"modified":"2018-08-03T05:54:30","modified_gmt":"2018-08-03T05:54:30","slug":"yargisal-ornekleme-tanim-ornekler-ve-avantajlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/yargisal-ornekleme-tanim-ornekler-ve-avantajlar\/","title":{"rendered":"Yarg\u0131sal \u00d6rnekleme: Tan\u0131m, \u00d6rnekler ve Avantajlar"},"content":{"rendered":"<h2>Yarg\u0131sal \u00d6rnekleme Tan\u0131m\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Ama\u00e7l\u0131 \u00f6rnekleme veya yetkili \u00f6rnekleme olarak da adland\u0131r\u0131lan yarg\u0131sal \u00f6rnekleme, \u00f6rneklem \u00fcyelerinin yaln\u0131zca ara\u015ft\u0131rmac\u0131n\u0131n bilgisi ve yarg\u0131s\u0131 temelinde se\u00e7ildi\u011fi, olas\u0131l\u0131kl\u0131 olmayan bir \u00f6rnekleme tekni\u011fidir. Bu \u00f6rnekleme tekni\u011finde \u00f6rneklemin olu\u015fturulmas\u0131nda ara\u015ft\u0131rmac\u0131n\u0131n bilgi birikimi etkili oldu\u011fundan, elde edilen sonu\u00e7lar\u0131n en az hata ile y\u00fcksek do\u011frulukta olma ihtimali vard\u0131r.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/margin-of-error\/\"><br \/>\n  <span style=\"font-weight: 400;\">hata pay\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Yarg\u0131sal \u00f6rnekleme kullanarak bir \u00f6rneklem se\u00e7me s\u00fcreci, ara\u015ft\u0131rmac\u0131lar\u0131n \u00f6rneklemin bir par\u00e7as\u0131 olacak her bir bireyi dikkatlice se\u00e7mesini ve se\u00e7mesini i\u00e7erir. \u00d6rneklem \u00fcyeleri rastgele se\u00e7ilmedi\u011finden, bu \u00f6rnekleme s\u00fcrecinde ara\u015ft\u0131rmac\u0131n\u0131n bilgisi birincil \u00f6neme sahiptir.  <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<h3>Yarg\u0131sal \u00d6rnekleme ne zaman uygulanmal\u0131d\u0131r?<\/h3>\n<p><span style=\"font-weight: 400;\">Yarg\u0131sal \u00f6rnekleme, bir pop\u00fclasyonda ara\u015ft\u0131rmac\u0131n\u0131n hedef pop\u00fclasyondan bekledi\u011fi niteliklere sahip yaln\u0131zca s\u0131n\u0131rl\u0131 say\u0131da ki\u015finin bulundu\u011fu durumlarda en etkilidir. Ara\u015ft\u0131rmac\u0131lar, di\u011fer \u00f6rnekleme tekniklerinin daha fazla zaman alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerinde ve ara\u015ft\u0131rma yapmak i\u00e7in bir \u00f6rneklem se\u00e7me konusundaki bilgilerine g\u00fcvendiklerinde Yarg\u0131sal \u00f6rneklemeyi uygulamay\u0131 tercih ederler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yarg\u0131sal veya Uzman \u00f6rnekleme genellikle hedef kitlenin ba\u015fka herhangi bir y\u00f6ntem kullan\u0131larak se\u00e7ilemeyecek y\u00fcksek entelekt\u00fcel bireylerden olu\u015ftu\u011fu durumlarda kullan\u0131l\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\"><br \/>\n  <span style=\"font-weight: 400;\">Olas\u0131l\u0131k<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> veya <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\"><br \/>\n  <span style=\"font-weight: 400;\">olas\u0131l\u0131k d\u0131\u015f\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  \u00f6rnekleme tekni\u011fi. Di\u011fer \u00f6rnekleme y\u00f6ntemleri kullan\u0131larak se\u00e7ilen numunenin onaylanmas\u0131 veya filtrelenmesi gereken durumlarda da kullan\u0131l\u0131r. \u00d6rne\u011fin, bir ara\u015ft\u0131rmac\u0131n\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc durumlarda  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/convenience-sampling\/\"><br \/>\n  <span style=\"font-weight: 400;\">kolayda \u00f6rnekleme<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Profes\u00f6rlerden \u00fcniversiteleri hakk\u0131nda geribildirim toplamak, ancak sonu\u00e7lar\u0131n \u00e7arp\u0131t\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek olmas\u0131 nedeniyle ara\u015ft\u0131rmac\u0131lar, \u00fcniversite hakk\u0131nda %100 geribildirim verecek profes\u00f6rleri se\u00e7mek i\u00e7in yarg\u0131sal \u00f6rneklemeyi tercih etmektedir. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rneklemin her bir bireyini se\u00e7mek, entelekt\u00fcel bir ara\u015ft\u0131rmac\u0131n\u0131n \u00fcstlenece\u011fi kritik bir zorluktur. \u00d6rneklemin \u00fcyelerini se\u00e7erken herhangi bir \u00f6nyarg\u0131 olmad\u0131\u011f\u0131ndan emin olmak zahmetli bir i\u015ftir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se\u00e7im s\u00fcrecine dahil olan yetkililerin bu alanda &#8220;uzman&#8221; olmalar\u0131 gerekmeyebilir, ancak bir Yarg\u0131sal \u00f6rnekleme yetkilisinden beklenen belirli \u00f6zelliklere uymalar\u0131 gerekir. Se\u00e7im s\u00fcreci i\u00e7in yetkililer atan\u0131rken e\u011fitim veya i\u015f deneyimi dikkate al\u0131nmaz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ama\u00e7l\u0131 \u00f6rnekleme, \u00f6rneklem olu\u015fturmak i\u00e7in zaman k\u0131s\u0131t\u0131 oldu\u011funda ve ilgili yetkililerin di\u011fer yetkililere de\u011fil de kendi bilgilerine g\u00fcvenmeyi tercih ettikleri durumlarda kullan\u0131l\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rnekleme y\u00f6ntemleri\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Ancak, bir ara\u015ft\u0131rmac\u0131n\u0131n etkili bir \u00f6rnekleme s\u00fcreci y\u00fcr\u00fctmek i\u00e7in uygun yeterlili\u011fe sahip olabilece\u011fi veya olmayabilece\u011fi ger\u00e7e\u011fi ak\u0131lda tutulmal\u0131d\u0131r. Bu, <a href=\"https:\/\/www.questionpro.com\/blog\/purposive-sampling\/\">ama\u00e7l\u0131 \u00f6rneklemenin<\/a> tek dezavantaj\u0131d\u0131r. Uzman \u00f6rnekleme kullanarak bir \u00f6rneklem olu\u015fturma sorumlulu\u011funu \u00fcstlenen her ara\u015ft\u0131rmac\u0131n\u0131n kendi becerilerine ve konuya ili\u015fkin anlay\u0131\u015f\u0131na son derece g\u00fcvenmesi gerekecektir.  <\/span><\/p>\n<h3>Yarg\u0131sal \u00d6rnekleme \u00d6rnekleri<\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte iki farkl\u0131 Yarg\u0131sal \u00d6rnekleme \u00f6rne\u011fi:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Bir panelin, bir ki\u015finin meslek olarak etik korsanl\u0131\u011f\u0131n\u0131 se\u00e7mesine neden olan fakt\u00f6rlerin neler oldu\u011funu anlamaya karar verdi\u011fi bir senaryo d\u00fc\u015f\u00fcn\u00fcn. Etik bilgisayar korsanl\u0131\u011f\u0131 son zamanlarda gen\u00e7lerin ilgisini \u00e7eken bir beceridir. Giderek daha fazla insan bunu bir meslek olarak se\u00e7iyor.  <\/span>Etik bilgisayar korsanl\u0131\u011f\u0131n\u0131n ne oldu\u011funu anlayan ara\u015ft\u0131rmac\u0131lar, bunu bir meslek olarak \u00f6\u011frenmek i\u00e7in \u00f6rneklemi kimin olu\u015fturmas\u0131 gerekti\u011fine karar verebileceklerdir. Bu, yarg\u0131sal \u00f6rneklemenin uyguland\u0131\u011f\u0131 zamand\u0131r. Ara\u015ft\u0131rmac\u0131lar, ara\u015ft\u0131rma \u00f6rnekleminin bir par\u00e7as\u0131 olmaya uygun olabilecek kat\u0131l\u0131mc\u0131lar\u0131 kolayca filtreleyebilir.<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">D\u00fcnyada kendi dini inan\u00e7lar\u0131 olan bir\u00e7ok kabile vard\u0131r, \u00f6rne\u011fin Bali halk\u0131 Hinduizm ve Budizm&#8217;in bir kar\u0131\u015f\u0131m\u0131 olarak kabul edilen senkretizmi takip etmektedir. G\u00fcneydo\u011fu Asya \u00fclkelerinin k\u00fclt\u00fcr\u00fcn\u00fc incelemeyi planlayan ara\u015ft\u0131rmac\u0131lara, d\u00fcnyan\u0131n bu b\u00f6lgesinde dini inan\u00e7lar\u0131n son derece hassas oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnden, tabakalar\u0131 yarg\u0131sal \u00f6rnekleme kullanarak se\u00e7meleri tavsiye edilmektedir. Konunun hassasiyeti nedeniyle, uygun bilgiye sahip ki\u015filerden olu\u015fan \u00f6rneklemler olu\u015fturulur ve ara\u015ft\u0131rma bu \u00f6rneklemlerle y\u00fcr\u00fct\u00fcl\u00fcrse, sonu\u00e7lar son derece isabetli olacakt\u0131r. Olas\u0131l\u0131kl\u0131 \u00f6rnekleme teknikleri bu gibi durumlarda genellikle de\u011fi\u015fik sonu\u00e7lar \u00fcretir.  <\/span><\/li>\n<\/ul>\n<h3>Yarg\u0131sal \u00d6rneklemenin Avantajlar\u0131<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Uygulama i\u00e7in minimum zaman harcar:<\/b><span style=\"font-weight: 400;\"> Bu \u00f6rnekleme yakla\u015f\u0131m\u0131nda, ara\u015ft\u0131rmac\u0131n\u0131n uzmanl\u0131\u011f\u0131 \u00f6nemlidir ve bir \u00f6rneklem se\u00e7menin son derece kolay hale gelmesi nedeniyle ba\u015fka hi\u00e7bir engel s\u00f6z konusu de\u011fildir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ara\u015ft\u0131rmac\u0131lar\u0131n hedef pazarlar\u0131na do\u011frudan yakla\u015fmalar\u0131n\u0131 sa\u011flar:<\/b><span style=\"font-weight: 400;\">  \u00d6rneklem se\u00e7iminde ara\u015ft\u0131rmac\u0131n\u0131n tercihleri d\u0131\u015f\u0131nda herhangi bir kriter s\u00f6z konusu de\u011fildir. Bu sayede se\u00e7ti\u011fi hedef kitle ile do\u011frudan ileti\u015fim kurabilir ve istedi\u011fi sonu\u00e7lar\u0131 \u00fcretebilir.<\/span><\/li>\n<li><b>Neredeyse ger\u00e7ek zamanl\u0131 sonu\u00e7lar: <span style=\"font-weight: 400;\">H\u0131zl\u0131 bir <\/span><a href=\"https:\/\/www.questionpro.com\/online-poll.html\"><br \/>\n  <span style=\"font-weight: 400;\">anket<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ya da \u00f6rneklem \u00fcyeleri konu hakk\u0131nda uygun bilgi ve anlay\u0131\u015fa sahip olaca\u011f\u0131ndan, yarg\u0131sal \u00f6rnekleme kullan\u0131larak \u00f6rneklemle <a href=\"https:\/\/questionpro.com\/tour\/\">anket<\/a> yap\u0131labilir. <\/span> <\/b><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Hakk\u0131nda daha fazla bilgi edinin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\"><span style=\"font-weight: 400;\">Olas\u0131l\u0131k \u00d6rneklemesi<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\"><span style=\"font-weight: 400;\">Olas\u0131l\u0131ks\u0131z \u00d6rnekleme  <\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/cluster-sampling\/\"><span style=\"font-weight: 400;\">K\u00fcme \u00d6rneklemesi<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/simple-random-sampling\/\"><span style=\"font-weight: 400;\">Basit Rastgele \u00d6rnekleme<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\"><span style=\"font-weight: 400;\">Tabakal\u0131 Rastgele \u00d6rnekleme<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/systematic-sampling\/\"><span style=\"font-weight: 400;\">Sistematik \u00d6rnekleme<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/convenience-sampling\/\"><span style=\"font-weight: 400;\">Kolayda \u00d6rnekleme<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/consecutive-sampling\/\"><span style=\"font-weight: 400;\">Ard\u0131\u015f\u0131k \u00d6rnekleme<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/quota-sampling\/\"><span style=\"font-weight: 400;\">Kota \u00d6rneklemesi<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/snowball-sampling\/\"><span style=\"font-weight: 400;\">Kartopu \u00d6rneklemesi<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\"><span style=\"font-weight: 400;\">Kantitatif Pazar Ara\u015ft\u0131rmas\u0131<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\"><span style=\"font-weight: 400;\">Niteliksel Pazar Ara\u015ft\u0131rmas\u0131<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Yarg\u0131sal \u00d6rnekleme Tan\u0131m\u0131 Ama\u00e7l\u0131 \u00f6rnekleme veya yetkili \u00f6rnekleme olarak da adland\u0131r\u0131lan yarg\u0131sal \u00f6rnekleme, \u00f6rneklem \u00fcyelerinin yaln\u0131zca ara\u015ft\u0131rmac\u0131n\u0131n bilgisi ve yarg\u0131s\u0131 [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":666010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yarg\u0131sal \u00d6rnekleme: Tan\u0131m, \u00d6rnekler ve Avantajlar | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ama\u00e7l\u0131 \u00f6rnekleme veya yetkili \u00f6rnekleme olarak da adland\u0131r\u0131lan yarg\u0131sal \u00f6rnekleme, \u00f6rneklem \u00fcyelerinin yaln\u0131zca ara\u015ft\u0131rmac\u0131n\u0131n bilgisi ve yarg\u0131s\u0131 temelinde se\u00e7ildi\u011fi, olas\u0131l\u0131kl\u0131 olmayan bir \u00f6rnekleme tekni\u011fidir. Bir pazarlamac\u0131n\u0131n ara\u015ft\u0131rma i\u00e7in do\u011fru \u00f6rnekleme y\u00f6ntemini se\u00e7ebilmesi i\u00e7in tan\u0131m\u0131, \u00f6rnekleri ve avantajlar\u0131 hakk\u0131nda bilgi edinin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/yargisal-ornekleme-tanim-ornekler-ve-avantajlar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yarg\u0131sal \u00d6rnekleme: Tan\u0131m, \u00d6rnekler ve Avantajlar | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Ama\u00e7l\u0131 \u00f6rnekleme veya yetkili \u00f6rnekleme olarak da adland\u0131r\u0131lan yarg\u0131sal \u00f6rnekleme, \u00f6rneklem \u00fcyelerinin yaln\u0131zca ara\u015ft\u0131rmac\u0131n\u0131n bilgisi ve yarg\u0131s\u0131 temelinde se\u00e7ildi\u011fi, olas\u0131l\u0131kl\u0131 olmayan bir \u00f6rnekleme tekni\u011fidir. 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