{"id":730041,"date":"2022-06-02T11:21:30","date_gmt":"2022-06-02T18:21:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ornekleme-cercevesi-tanim-ornekler-ve-nasil-kullanilir\/"},"modified":"2022-06-02T11:21:30","modified_gmt":"2022-06-02T11:21:30","slug":"ornekleme-cercevesi-tanim-ornekler-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ornekleme-cercevesi-tanim-ornekler-ve-nasil-kullanilir\/","title":{"rendered":"\u00d6rnekleme \u00c7er\u00e7evesi: Tan\u0131m, \u00d6rnekler ve Nas\u0131l Kullan\u0131l\u0131r"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Baz\u0131 \u00e7al\u0131\u015fmalar\u0131n neden hedef kitleyi \u0131skalad\u0131\u011f\u0131n\u0131 hi\u00e7 merak ettiniz mi? \u00d6rnekleme kula\u011fa e\u011flenceli gelse de, her bir ad\u0131m\u0131n ara\u015ft\u0131rman\u0131z\u0131n sonucunu do\u011frudan etkiledi\u011fi kapsaml\u0131 bir s\u00fcre\u00e7tir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rnekleme \u00e7er\u00e7evesi, ara\u015ft\u0131rmac\u0131n\u0131n ilgilenilen pop\u00fclasyonu belirlemek i\u00e7in kulland\u0131\u011f\u0131 bir liste veya cihazd\u0131r. Bir ara\u015ft\u0131rmac\u0131n\u0131n pop\u00fclasyondan bir \u00f6rneklem se\u00e7mek i\u00e7in kullanabilece\u011fi bir grup bile\u015fendir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">S\u0131n\u0131rl\u0131 kaynaklar ve eri\u015filebilirlik, ara\u015ft\u0131rmac\u0131lar\u0131n t\u00fcm hedef n\u00fcfus kesimlerinden veri toplamas\u0131n\u0131 engelleyebilir. Bu kayg\u0131lar\u0131n bir sonucu olarak bir \u00f6rneklem \u00e7er\u00e7evesi olu\u015fturmal\u0131d\u0131rlar. Bir \u00f6rneklem \u00e7er\u00e7evesinin nas\u0131l tan\u0131mlanaca\u011f\u0131n\u0131 ve ne zaman ve nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenin.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00d6rnekleme \u00c7er\u00e7evesi Nedir?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00d6rnekleme \u00e7er\u00e7evesi (&#8220;\u00f6rneklem \u00e7er\u00e7evesi&#8221; veya &#8220;anket \u00e7er\u00e7evesi&#8221; olarak da bilinir) asl\u0131nda birimlerin ger\u00e7ek koleksiyonudur. \u015eimdi buradan bir \u00f6rnek al\u0131nm\u0131\u015ft\u0131r. Temel bir rastgele \u00f6rneklem, i\u00e7indeki t\u00fcm birimlere e\u015fit \u00e7ekilme ve \u00f6rneklemde g\u00f6r\u00fcnme olas\u0131l\u0131\u011f\u0131 verir. \u0130deal senaryoda, \u00f6rneklem \u00e7er\u00e7evesi insan \u00f6rneklemiyle e\u015fle\u015fmelidir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rneklem kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n \u00f6nceden belirlenmi\u015f bir \u015fekilde \u00e7ekilece\u011fi tam bir liste veya koleksiyon. Liste bir \u015fekilde d\u00fczenlenecektir. Yani, bir n\u00fcfusun her bir \u00fcyesi bireysel bir kimli\u011fe ve bir temas mekanizmas\u0131na sahip olacakt\u0131r. Bu, segmentasyon \u00f6zellikleri hakk\u0131nda bilinen bilgileri kategorize etmenize ve kodlaman\u0131za olanak tan\u0131r.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> <a href=\"https:\/\/www.questionpro.com\/blog\/sample\/\">\u00d6rnekleminizi<\/a> toplamak, \u00f6rneklem alaca\u011f\u0131n\u0131z hedef kitlenin t\u00fcm bireylerinin bir kayna\u011f\u0131 veya listesinin yan\u0131 s\u0131ra \u00f6rneklemi se\u00e7mek i\u00e7in bir s\u00fcrece sahip oldu\u011funuzu g\u00f6sterir. Hedeflenen gruptaki her bireye ula\u015fmak i\u00e7in gereken bilgiye sahip olan her kaynak, kaynak olarak nitelendirilir.  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bir <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rma<\/a> \u00e7al\u0131\u015fmas\u0131 olu\u015fturman\u0131n ilk ad\u0131mlar\u0131ndan biri, ara\u015ft\u0131rmak istedi\u011finiz t\u00fcm mod\u00fclleri (vakalar olarak da bilinir) tan\u0131mlamakt\u0131r. Ki\u015filer, kurulu\u015flar ve mevcut kay\u0131tlar\u0131n t\u00fcm\u00fc birim olarak kabul edilebilir. Ara\u015ft\u0131rman\u0131n ilgi alan\u0131na giren n\u00fcfus \u00e7e\u015fitli birimlerden olu\u015fmaktad\u0131r. N\u00fcfusu tan\u0131mlarken m\u00fcmk\u00fcn oldu\u011funca ayr\u0131nt\u0131l\u0131 olmak \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/audience\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436461\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/Meta-Image-Blog-Sampling-Danielle-.jpg\" alt=\"\" width=\"3200\" height=\"1672\"><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">\u0130yi Bir \u00d6rnekleme \u00c7er\u00e7evesinin \u00d6zellikleri<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Listeleri se\u00e7erken iddial\u0131 olun! \u00d6rneklem \u00e7er\u00e7evenizin gereksinimleriniz i\u00e7in yeterince b\u00fcy\u00fck oldu\u011fundan emin olun. \u00d6rne\u011fin, ya\u015fam ko\u015fullar\u0131na ili\u015fkin bir ara\u015ft\u0131rma i\u00e7in uygun bir \u00f6rneklem \u00e7er\u00e7evesi \u015funlar\u0131 i\u00e7erebilir:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Hedef demografik gruptaki herkes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Hedef grubun bir par\u00e7as\u0131 olmayan herkesi hari\u00e7 tutun.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Belirli ki\u015filere ula\u015fmak i\u00e7in kullan\u0131labilecek ger\u00e7ek bilgileri i\u00e7eren bir dosya.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Di\u011fer hususlar:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Her \u00fcyenin benzersiz bir kimli\u011fi vard\u0131r. Bu k\u0131sa bir say\u0131 kodu olabilir (\u00f6rne\u011fin, 1&#8217;den 3000&#8217;e kadar).  <\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00c7er\u00e7evenin herhangi bir kopyas\u0131 olmad\u0131\u011f\u0131ndan emin olun.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Liste iyi organize edilmi\u015f olmal\u0131d\u0131r. Daha iyi eri\u015fim i\u00e7in alfabetik olarak s\u0131ralay\u0131n<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bilgiler g\u00fcncel olmal\u0131d\u0131r. Bunun d\u00fczenli olarak incelenmesi gerekebilir (\u00f6rne\u011fin, adres veya irtibat numaras\u0131 de\u011fi\u015fiklikleri i\u00e7in).<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">\u00d6rnekleme \u00c7er\u00e7evesi \u00d6rnekleri<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Sorun \u015fu ki, bir pop\u00fclasyondaki her bireyi incelemek her zaman pratik veya uygulanabilir de\u011fildir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rne\u011fin, Amerikal\u0131 bankac\u0131lar\u0131n ara\u00e7 sahipli\u011fi konusundaki g\u00f6r\u00fc\u015flerini merak etti\u011finizi varsayal\u0131m. Amerika Birle\u015fik Devletleri&#8217;ndeki her bankadan veri toplamak \u00e7ok zaman al\u0131c\u0131 ve pahal\u0131 olacakt\u0131r. Bu gibi durumlarda pop\u00fclasyonun bir \u00f6rne\u011fini ara\u015ft\u0131rabilirsiniz.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rneklem se\u00e7me s\u00fcreci kas\u0131tl\u0131 olmal\u0131d\u0131r ve ara\u015ft\u0131rman\u0131n amac\u0131na g\u00f6re \u00e7e\u015fitli \u00f6rnekleme stratejileri kullanabilirsiniz.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bir \u00f6rneklem se\u00e7meden \u00f6nce, ilgilenilen pop\u00fclasyondaki t\u00fcm birimlerin bir listesi olan bir \u00f6rneklem \u00e7er\u00e7evesi olu\u015fturman\u0131z yard\u0131mc\u0131 olacakt\u0131r. \u00c7al\u0131\u015fma bulgular\u0131n\u0131z yaln\u0131zca \u00f6rneklem \u00e7er\u00e7evesi taraf\u0131ndan belirlenen pop\u00fclasyona fayda sa\u011flayabilir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">  Yine, New Jersey n\u00fcfusundaki dijital programlar i\u00e7in potansiyel m\u00fc\u015fteri say\u0131s\u0131n\u0131 belirlemek i\u00e7in bir <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket<\/a> d\u00fc\u015f\u00fcn\u00fcn. Ara\u015ft\u0131rma ekibi yerel bir telefon rehberinden rastgele 1.000 numara se\u00e7mi\u015f, sabah 9&#8217;dan ak\u015fam 6&#8217;ya kadar her g\u00fcn 200 arama yapm\u0131\u015f ve belirli sorular sormu\u015ftur.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00d6rneklem \u00e7er\u00e7evesi sadece a\u015fa\u011f\u0131daki kriterlerin t\u00fcm\u00fcn\u00fc kar\u015f\u0131layan New Jersey sakinlerinden olu\u015fmaktad\u0131r:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Telefonu var.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Numara rehberde listelenmi\u015ftir.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pazartesi&#8217;den Cuma&#8217;ya sabah 9&#8217;dan ak\u015fam 6&#8217;ya kadar evde bulunur.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Herhangi bir <a href=\"https:\/\/www.questionpro.com\/features\/telephone-surveys-CATI.html\">telefon anketine<\/a> kat\u0131lmay\u0131 reddeden bir kullan\u0131c\u0131 de\u011fildir.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Bu durumda, \u00f6rneklem \u00e7er\u00e7evesi pop\u00fclasyondan farkl\u0131d\u0131r. \u00d6rne\u011fin, telefonu olmayan (\u00f6rne\u011fin, en yoksullar), kay\u0131tl\u0131 olmayan bir numaraya sahip olan, arama s\u0131ras\u0131nda evde olmayan (\u00f6rne\u011fin, \u00e7al\u0131\u015fan bireyler) veya telefon anketlerine kat\u0131lmak istemeyen (\u00f6rne\u011fin, daha me\u015fgul ve aktif insanlar) gruplar\u0131 eksik temsil etmektedir. \u00d6rneklem \u00e7er\u00e7evesi ile hedef n\u00fcfus aras\u0131ndaki bu t\u00fcr farkl\u0131l\u0131klar, anket ve di\u011fer rastgele \u00f6rnekleme prosed\u00fcrlerindeki en yayg\u0131n s\u0131n\u0131rlamalard\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\">\u00d6rnekleme teknikleri ve bunlardan nas\u0131l yararlan\u0131laca\u011f\u0131 hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z <a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\">buraya t\u0131klay\u0131n <\/a>.  <\/p>\n<h2><span data-preserver-spaces=\"true\">Sonu\u00e7<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">\u00d6rnekleme \u00e7er\u00e7evesi, ara\u015ft\u0131rmac\u0131n\u0131n ilgilenilen pop\u00fclasyonu belirlemek i\u00e7in kulland\u0131\u011f\u0131 bir liste veya cihazd\u0131r.  <a href=\"https:\/\/www.questionpro.com\/blog\/simple-random-sampling\/\">Temel<\/a> bir <a href=\"https:\/\/www.questionpro.com\/blog\/simple-random-sampling\/\">rastgele \u00f6rneklem<\/a>, bu \u00f6rneklemdeki t\u00fcm birimlere e\u015fit \u00e7ekilme ve \u00f6rneklemde g\u00f6r\u00fcnme olas\u0131l\u0131\u011f\u0131 verir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ki\u015filer, kurulu\u015flar ve mevcut kay\u0131tlar\u0131n t\u00fcm\u00fc birim olarak kabul edilebilir. N\u00fcfusu tan\u0131mlarken m\u00fcmk\u00fcn oldu\u011funca ayr\u0131nt\u0131l\u0131 olmak \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ya\u015fam ko\u015fullar\u0131na ili\u015fkin bir ara\u015ft\u0131rma i\u00e7in uygun bir \u00f6rneklem \u00e7er\u00e7evesi, hedef demografik gruptaki herkesi i\u00e7ermek olabilir. Hedef grubun bir par\u00e7as\u0131 olmayan herkesi hari\u00e7 tutun.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">QuestionPro Audience ile \u00d6rnekleme<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.questionpro.com\/audience\/\">QuestionPro Audience<\/a>, t\u00fcm pazar ara\u015ft\u0131rmas\u0131 ve marka ara\u015ft\u0131rmas\u0131 seviyelerine kat\u0131lmak i\u00e7in \u00e7ift se\u00e7enekli ve mobil olarak haz\u0131r olan 22 milyondan fazla anket kat\u0131l\u0131mc\u0131s\u0131ndan olu\u015fan k\u00fcresel bir \u00f6rnekleme sahiptir. Oyuncular ve in\u015faat m\u00fcteahhitleri gibi ni\u015f panelistlere ihtiyac\u0131n\u0131z varsa, ni\u015f panelistlerimizle do\u011frudan ileti\u015fime ge\u00e7in.<\/span><\/p>\n<p class=\"aos-init aos-animate\" data-aos=\"fade-up\">Eksiksiz 360\u00b0 anket \u00e7al\u0131\u015fmalar\u0131 olu\u015fturmak i\u00e7in t\u00fcm ara\u015ft\u0131rma par\u00e7alar\u0131n\u0131 bir araya getiriyoruz. \u00c7\u00fcnk\u00fc bu sadece do\u011fru Kitleye &#8216;dokunmak&#8217; de\u011fil, ayn\u0131 zamanda i\u00e7g\u00f6r\u00fcl\u00fc anketler arac\u0131l\u0131\u011f\u0131yla Kitlenizi etkili bir \u015fekilde &#8216;dinlemek&#8217; ile de ilgilidir!<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BUG\u00dcN \u00dcCRETSI\u0307Z DENEME TALEBI\u0307NDE BULUNUN!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baz\u0131 \u00e7al\u0131\u015fmalar\u0131n neden hedef kitleyi \u0131skalad\u0131\u011f\u0131n\u0131 hi\u00e7 merak ettiniz mi? \u00d6rnekleme kula\u011fa e\u011flenceli gelse de, her bir ad\u0131m\u0131n ara\u015ft\u0131rman\u0131z\u0131n sonucunu [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":712147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00d6rnekleme \u00c7er\u00e7evesi: Tan\u0131m, \u00d6rnekler ve Nas\u0131l 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