{"id":730053,"date":"2022-06-22T11:00:46","date_gmt":"2022-06-22T11:00:46","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/cevre-analizi-nedir-adimlar-avantajlar-ve-araclar\/"},"modified":"2022-06-22T11:00:46","modified_gmt":"2022-06-22T11:00:46","slug":"cevre-analizi-nedir-adimlar-avantajlar-ve-araclar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/cevre-analizi-nedir-adimlar-avantajlar-ve-araclar\/","title":{"rendered":"\u00c7evre Analizi Nedir? Ad\u0131mlar, Avantajlar ve Ara\u00e7lar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kurulu\u015flar hem i\u00e7 hem de d\u0131\u015f fakt\u00f6rleri ortaya \u00e7\u0131karmak i\u00e7in bir \u00e7evre analizi kullanabilir. Bunun \u015firketleri \u00fczerinde olumlu ya da olumsuz bir etkisi olabilir. \u0130\u015fletmeler, ekonomi ve teknoloji gibi fakt\u00f6rleri analiz ederek olas\u0131 f\u0131rsatlar\u0131 ve zorluklar\u0131 belirleyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir i\u015fletmeyi neyin ba\u015far\u0131l\u0131 k\u0131ld\u0131\u011f\u0131n\u0131 analiz ederken akla birka\u00e7 fakt\u00f6r gelir. Her \u015fey kaynaklarla ilgili. Bununla birlikte, i\u015fletmenin faaliyet g\u00f6sterdi\u011fi veya i\u00e7inde bulundu\u011fu ortam\u0131n da \u00f6nemli bir etkisi vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu makalede, \u00e7evre taramas\u0131n\u0131n ne oldu\u011fu, neden yararl\u0131 oldu\u011fu, nas\u0131l yap\u0131laca\u011f\u0131, analitik s\u00fcre\u00e7 ve arac\u0131n analizine bakaca\u011f\u0131z.<\/span><\/p>\n<p><strong>\u0130\u00e7erik Dizini<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#What_is_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evresel analiz nedir?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Benefits_of_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evre analizinin faydalar\u0131 nelerdir?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Benefits_of_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evresel analiz prosed\u00fcr\u00fc tam olarak nedir?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Benefits_of_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evresel Analiz i\u00e7in Ara\u00e7lar<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Benefits_of_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evresel Analiz Teknikleri<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#Benefits_of_enviromental_analysis\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"What_is_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evresel analiz nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evre analizi, bir \u015firketin ba\u015far\u0131s\u0131n\u0131 etkileyebilecek t\u00fcm i\u00e7 ve d\u0131\u015f fakt\u00f6rleri belirlemek i\u00e7in kullan\u0131lan stratejik bir tekniktir. \u0130\u00e7 bile\u015fenler bir \u015firketin g\u00fc\u00e7l\u00fc y\u00f6nlerini ve eksikliklerini ortaya koyarken, d\u0131\u015f bile\u015fenler f\u0131rsatlar\u0131 ve riskleri temsil eder. Bu, \u015firketin d\u0131\u015f\u0131nda da mevcuttur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evresel analizde e\u011filimler ve \u00fcst d\u00fczey fakt\u00f6rler dikkate al\u0131n\u0131r. \u00d6rne\u011fin faiz oranlar\u0131 ve bunlar\u0131n bir \u015firketin faaliyetlerini nas\u0131l etkileyebilece\u011fi. Bu analizler, i\u015fletmelerin pazarlar\u0131nda cazibe kazanmalar\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h2 id=\"Benefits_of_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evre analizinin faydalar\u0131 nelerdir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evresel de\u011ferlendirmeler, potansiyel etkilerin tespit edilmesinde kurulu\u015flara yard\u0131mc\u0131 olur. Bu bir tehlike ya da f\u0131rsat olu\u015fturabilir. Bu, \u00e7evrelerindeki de\u011fi\u015fiklikleri \u00f6ng\u00f6rmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evre taramas\u0131 kullanman\u0131n a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere \u00e7e\u015fitli avantajlar\u0131 vard\u0131r:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter size-full wp-image-440604\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/enviromental-analysis-advantages.jpg\" alt=\"\u00c7evre Analizi Avantajlar\u0131\" width=\"992\" height=\"952\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gelece\u011fi tahmin etmek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tehditlerin tan\u0131nmas\u0131 ve bir m\u00fcdahale stratejisi geli\u015ftirmelerine izin verilmesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015f hedeflerine ula\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurumsal etkinli\u011fin art\u0131r\u0131lmas\u0131<\/span><\/li>\n<\/ul>\n<h2 id=\"Steps_to_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evresel analiz prosed\u00fcr\u00fc nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da \u00e7evre tarama s\u00fcrecindeki ad\u0131mlar yer almaktad\u0131r:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00c7evre \u00fczerindeki etkilerin belirlenmesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7evresel bir analize ba\u015flamak i\u00e7in, \u00e7evresel fakt\u00f6rleri de\u011ferlendirmeyi se\u00e7in. Bunu sekt\u00f6r\u00fcn\u00fcz belirler. \u00d6rne\u011fin, t\u0131bbi bir tesiste \u00e7al\u0131\u015f\u0131yorsan\u0131z, yasal sonu\u00e7lar\u0131 d\u00fc\u015f\u00fcnmek isteyebilirsiniz. \u00d6rne\u011fin, <a href=\"https:\/\/www.questionpro.com\/blog\/healthcare-experience\/\">sa\u011fl\u0131k hizmeti deneyimi<\/a> ve g\u00fcvenli\u011fini y\u00f6neten y\u00f6netmelikler. Anla\u015fma yapma \u015feklinizi etkileme potansiyeline sahip fakt\u00f6rleri se\u00e7in.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bilgi edinme<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hangilerini de\u011ferlendirece\u011finize karar verdikten sonra se\u00e7ti\u011finiz \u00e7evresel fakt\u00f6rler hakk\u0131nda bilgi toplay\u0131n. Burada fakt\u00f6rlerinizi g\u00f6zlemleyebilir ve <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rma<\/a> yapabilirsiniz. Toplanacak iki t\u00fcr bilgi vard\u0131r: s\u00f6zl\u00fc ve yaz\u0131l\u0131 veriler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fitme, insanlar\u0131n s\u00f6zl\u00fc bilgileri edinme yoludur. \u00d6rnek olarak, bir radyo yay\u0131n\u0131 dinledi\u011finizi d\u00fc\u015f\u00fcn\u00fcn. Gazete ve dergi gibi kaynaklardan yaz\u0131l\u0131 bilgi edinirler. Bir \u00f6nceki \u00f6rnekten yola \u00e7\u0131karsak, bu, internette ve t\u0131p dergilerinde <a href=\"https:\/\/www.questionpro.com\/blog\/execute-online-research\/\">ara\u015ft\u0131rma<\/a> yapmay\u0131 i\u00e7erir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sa\u011fl\u0131k ve g\u00fcvenlik y\u00f6netmeliklerinde herhangi bir de\u011fi\u015fiklik olup olmad\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olacakt\u0131r, \u00e7\u00fcnk\u00fc bunun sa\u011fl\u0131k tesisiniz \u00fczerinde bir etkisi olabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Rakiplerinizi g\u00f6z \u00f6n\u00fcnde bulundurun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rakipleriniz hakk\u0131nda bilgi toplamak isteyebilirsiniz. Herhangi bir tehdit olu\u015fturup olu\u015fturmad\u0131klar\u0131n\u0131 g\u00f6rmek i\u00e7in. Bunu casusluk olarak bilinen bir teknik kullanarak ger\u00e7ekle\u015ftirebilirsiniz. Bu, al\u0131\u015f\u0131lmad\u0131k bir \u015fekilde bilgi toplamay\u0131 i\u00e7erir. Ayn\u0131 \u00f6rne\u011fi kullanarak, yak\u0131nlardaki bir sa\u011fl\u0131k tesisini g\u00f6zetleyerek son faaliyetler hakk\u0131nda bilgi edinebilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stratejilerinizi inceleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Son olarak, gelecekteki \u00e7evresel de\u011fi\u015fikliklerin kurulu\u015funuzu nas\u0131l etkileyece\u011fini belirlemek i\u00e7in mevcut ve ileriye d\u00f6n\u00fck stratejilerinizi de\u011ferlendirin. Bu, olas\u0131 sorunlar\u0131 \u00e7\u00f6zmenize yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu fakt\u00f6rler su\u00e7lu olabilir. \u00d6rne\u011fin, sa\u011fl\u0131k tesisi yeni bir strateji geli\u015ftirmek isteyebilir. Rakiplerinin yeni \u015fubesinin neden oldu\u011fu m\u00fc\u015fteri azalmas\u0131yla nas\u0131l ba\u015fa \u00e7\u0131kmay\u0131 hedeflediklerini a\u00e7\u0131k\u00e7a g\u00f6sterecektir.<\/span><\/p>\n<h2 id=\"Tools_for_enviromental_analysis\"><span style=\"font-weight: 400;\">\u00c7evresel analiz ara\u00e7lar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evre taramas\u0131, i\u015fletmelere yard\u0131mc\u0131 olmak i\u00e7in s\u0131kl\u0131kla kullan\u0131lmaktad\u0131r. yeni bir \u00fcr\u00fcn veya hizmet piyasaya s\u00fcr\u00fclmeden \u00f6nce kullan\u0131l\u0131r. \u00d6rne\u011fin, rakiplerin, m\u00fc\u015fterilerin, ekonomik ko\u015fullar\u0131n, piyasa ko\u015fullar\u0131n\u0131n vb. durumunu inceleyin. PESTEL, \u00e7evre taramas\u0131 yapmak i\u00e7in kullan\u0131lan pop\u00fcler bir proje y\u00f6netim arac\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siyasi, ekonomik, sosyal ve teknolojik fakt\u00f6rleri ifade eder. PESTEL analizinin \u00e7e\u015fitli bile\u015fenleri a\u015fa\u011f\u0131da alfabetik olarak listelenmi\u015ftir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Siyasi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Siyasi konular, h\u00fck\u00fcmetin bir kurulu\u015fun faaliyetlerine m\u00fcdahale d\u00fczeyini ifade eder. Ba\u015fl\u0131ca kayg\u0131lar aras\u0131nda vergiler, tarifeler, d\u00fczenlemeler, se\u00e7imler ve siyasi istikrar yer almaktad\u0131r. \u00d6rne\u011fin, farkl\u0131 siyasi partiler asgari \u00fccretin art\u0131r\u0131lmas\u0131 konusunda farkl\u0131 g\u00f6r\u00fc\u015flere sahiptir. K\u00fc\u00e7\u00fck i\u015fletmeler se\u00e7imden etkilenebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adaylardan biri asgari \u00fccretin art\u0131r\u0131lmas\u0131n\u0131 \u00f6nerdi\u011finde, bu durum \u00fcr\u00fcn\/hizmet fiyatlar\u0131n\u0131 ve mevcut \u00e7al\u0131\u015fanlar\u0131 elde tutma becerilerini etkileyebilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ekonomik<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Amerika Birle\u015fik Devletleri&#8217;ndeki i\u015fletmeler \u00f6ncelikle Amerikan ekonomisinin genel sa\u011fl\u0131\u011f\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurur. B\u00fcy\u00fcme, istihdam, enflasyon ve faiz oranlar\u0131 bunlardan sadece birka\u00e7\u0131d\u0131r. Amerika Birle\u015fik Devletleri d\u0131\u015f\u0131nda faaliyet g\u00f6steren kurulu\u015flar d\u00f6viz kurlar\u0131na odaklanacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir startup, hayatta kal\u0131p kalamayaca\u011f\u0131n\u0131 belirlemek i\u00e7in ekonominin mevcut durumunu de\u011ferlendirebilir. Bir \u015firketin uzun vadeli gelir ve giderleri ekonomik ko\u015fullardan etkilenir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sosyal<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ya\u015f de\u011fi\u015fimleri, demografik de\u011fi\u015fiklikler, g\u00fcvenlik ve sa\u011fl\u0131\u011fa y\u00f6nelik de\u011fi\u015fen tutumlar, m\u00fc\u015fteri tercihleri ve teknik geli\u015fmeler. Hepsi de sosyal zorluklara \u00f6rnek te\u015fkil etmektedir. \u00d6rne\u011fin gen\u00e7lerin y\u00fczde 86&#8217;s\u0131 sosyal medya kullan\u0131yor.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 i\u015f stratejilerinin bir sonucu olarak, Y ku\u015fa\u011f\u0131n\u0131n promosyon reklamlar\u0131 yay\u0131nlama olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. \u00d6zellikle de sosyal medya platformlar\u0131nda.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Teknoloji<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Teknoloji, ara\u015ft\u0131rma ve geli\u015ftirme, robotik, otomasyon ve di\u011fer her t\u00fcrl\u00fc teknolojik ilerlemeyi i\u00e7erir. Yeni teknolojiler &#8220;teknolojik y\u0131k\u0131m&#8221; olarak adland\u0131r\u0131lmaktad\u0131r. \u00d6nde gelen rakiplerin oyuncu kadrosunu \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015ftirme yetene\u011fine sahiptir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, Facebook&#8217;un pop\u00fclerli\u011fi Myspace i\u00e7in teknolojik bir meydan okumayd\u0131. 2000&#8217;li y\u0131llar\u0131n ba\u015f\u0131nda bir zamanlar en pop\u00fcler sosyal medya a\u011f\u0131yd\u0131.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u00c7evresel<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130klim de\u011fi\u015fikli\u011fi, hava durumu, hava kalitesi ve do\u011fal afetler \u00e7evresel fakt\u00f6rlere \u00f6rnek olarak verilebilir. \u00c7evredeki de\u011fi\u015fiklikler baz\u0131 sekt\u00f6rleri di\u011ferlerinden daha fazla tehdit etmektedir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin \u00e7ift\u00e7iler Hava Durumu Kanal\u0131&#8217;n\u0131 izleyebilir veya \u00c7ift\u00e7i Almana\u011f\u0131&#8217;n\u0131 okuyabilir. \u00c7\u00fcnk\u00fc pestisit uygulamas\u0131, sulama program\u0131, ekim tarihleri ve fungisit uygulamas\u0131 hava ko\u015fullar\u0131ndan etkilenir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Yasal<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yasal fakt\u00f6rler istihdam, sa\u011fl\u0131k ve g\u00fcvenlik politikalar\u0131n\u0131 i\u00e7erir. M\u00fc\u015fteri g\u00fcvenli\u011fi ve ayr\u0131mc\u0131l\u0131k yasalar\u0131 da bir \u015firketin faaliyet kapasitesi \u00fczerinde etkili olabilir. \u00d6rne\u011fin Kongre 2009 y\u0131l\u0131nda Dodd-Frank Yasas\u0131n\u0131 kabul etmi\u015ftir. B\u00fcy\u00fck Durgunlu\u011fun ard\u0131ndan, bankalar m\u00fc\u015fterileri korumak i\u00e7in s\u0131k\u0131 \u015fartlara tabi tutuldu.<\/span><\/p>\n<h2 id=\"Environmental_Analysis_Techniques\"><span style=\"font-weight: 400;\">\u00c7evresel Analiz Teknikleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evresel analiz teknikleri bir \u015firket taraf\u0131ndan \u00e7e\u015fitli \u015fekillerde kullan\u0131labilir. Ancak baz\u0131lar\u0131 daha s\u0131k g\u00f6r\u00fcl\u00fcr. PESTLE \u00e7al\u0131\u015fmas\u0131, bir i\u015fletmenin ve hatta bir sekt\u00f6r\u00fcn tam bir \u00e7evresel analizini yapmak i\u00e7in en yayg\u0131n kullan\u0131lan ara\u00e7t\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-439926\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/Environmental-Analysis-Techniques.jpg\" alt=\"\u00c7evresel Analiz Teknikleri\" width=\"992\" height=\"604\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">PESTLE Analizi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu asl\u0131nda kurumsal davran\u0131\u015f\u0131n ku\u015f bak\u0131\u015f\u0131 bir g\u00f6r\u00fcn\u00fcm\u00fcd\u00fcr. Belirli bir i\u015fletmenin veya sekt\u00f6r\u00fcn sa\u011fl\u0131\u011f\u0131 \u00fczerinde \u00f6nemli etkisi olan baz\u0131 makro konulara geni\u015f bir bak\u0131\u015f att\u0131\u011f\u0131m\u0131z i\u00e7in, bu \u00e7al\u0131\u015fma y\u00f6neticiler ve stratejistler taraf\u0131ndan pazarlar\u0131n\u0131n \u015fu anda nerede oldu\u011funu belirlemek i\u00e7in kullan\u0131lmaktad\u0131r. Ayr\u0131ca \u015firketin gelecekteki konumunun de\u011ferlendirilmesine de yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PESTLE \u00e7al\u0131\u015fmas\u0131, i\u015f ortam\u0131 \u00fczerinde etkisi olan \u00e7e\u015fitli fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurur. Daha kapsaml\u0131 bir \u00e7evre analizinin d\u0131\u015f \u00e7evresini anlamak i\u00e7in kullan\u0131lan makroekonomik bir ara\u00e7t\u0131r. Akronimdeki her harf farkl\u0131 bir bile\u015feni temsil eder. Bu fakt\u00f6rler herhangi bir sekt\u00f6r veya kurulu\u015f \u00fczerinde do\u011frudan veya dolayl\u0131 bir etkiye sahip olabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><a href=\"https:\/\/www.questionpro.com\/blog\/swot-analysis-example\/\"><span style=\"font-weight: 400;\">SWOT Analizi<\/span><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SWOT, bilmiyorsan\u0131z diye s\u00f6yl\u00fcyorum, g\u00fc\u00e7l\u00fc y\u00f6nler, f\u0131rsatlar, zay\u0131f y\u00f6nler ve tehditler anlam\u0131na gelir. Bu d\u00f6rt fakt\u00f6r, bir \u015firketin strateji a\u00e7\u0131s\u0131ndan nerede durdu\u011funu belirlemek i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu d\u00f6rt unsur iki gruba ayr\u0131lm\u0131\u015ft\u0131r. \u00c7evresel bir \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcrken bize nas\u0131l yard\u0131mc\u0131 olabileceklerini g\u00f6rebilmemiz i\u00e7in onlardan biraz bahsetmeliyiz.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">\u0130\u00e7 Fakt\u00f6rler<\/span><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir \u00e7evre analizindeki i\u00e7 fakt\u00f6rler g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerdir. Kurulu\u015f taraf\u0131ndan etkilenebildikleri ve hatta kontrol edilebildikleri i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/internal-analysis\/\">i\u00e7 analiz<\/a> olarak adland\u0131r\u0131l\u0131rlar. E\u011fer bir \u015firketin sa\u011flam bir markas\u0131 varsa.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu bir g\u00fc\u00e7t\u00fcr \u00e7\u00fcnk\u00fc kurumun kaynaklar\u0131n\u0131 verimli bir \u015fekilde kullanmas\u0131 sayesinde m\u00fcmk\u00fcn olmu\u015ftur. Sonu\u00e7 olarak bu, \u015firketin ba\u015far\u0131s\u0131n\u0131n nedenlerinden birini vurgulayan ve \u015firket i\u00e7inde \u00fcretilen bir unsurdur.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">D\u0131\u015f Fakt\u00f6rler<\/span><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir \u00e7evresel de\u011ferlendirmede d\u0131\u015f de\u011ferlendirmeler tehditleri ve f\u0131rsatlar\u0131 i\u00e7erir. Yukar\u0131da s\u0131ralanan unsurlar\u0131n aksine, \u015firket taraf\u0131ndan hi\u00e7bir \u015fekilde kontrol edilemezler. Asl\u0131nda bu ko\u015fullar s\u0131kl\u0131kla kendili\u011finden ortaya \u00e7\u0131kar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rekabet, ortadan kald\u0131r\u0131lmas\u0131 m\u00fcmk\u00fcn olmad\u0131\u011f\u0131ndan t\u00fcm i\u015fletmeler i\u00e7in bir endi\u015fe kayna\u011f\u0131d\u0131r. Sonu\u00e7 olarak, d\u0131\u015f fakt\u00f6rler bu \u015fekilde i\u015flemektedir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Art\u0131k bir <a href=\"https:\/\/www.questionpro.com\/blog\/swot-analysis-example\/\">SWOT analizinin<\/a> nas\u0131l yap\u0131laca\u011f\u0131n\u0131 bildi\u011finize g\u00f6re, bulgular\u0131n\u0131z\u0131 \u00e7evre \u00e7al\u0131\u015fman\u0131za dahil edebilirsiniz. G\u00fc\u00e7l\u00fc y\u00f6nler geli\u015ftirilebilir, ortaya \u00e7\u0131kan f\u0131rsatlardan yararlan\u0131larak zay\u0131f y\u00f6nler ortadan kald\u0131r\u0131labilir ve uyan\u0131k kal\u0131narak tehditler en aza indirilebilir.<\/span><\/p>\n<h2 id=\"Conclusion\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gelir, k\u00e2rl\u0131l\u0131k ve \u015firket ba\u015far\u0131s\u0131 analizde derinlemesine incelenmektedir. Bir \u00e7evre analizi, \u015firketiniz i\u00e7in en iyi kararlar\u0131 alman\u0131za yard\u0131mc\u0131 olabilir. Ger\u00e7ekle\u015ftirmeniz gereken \u00e7evre taramas\u0131n\u0131n t\u00fcr\u00fc, i\u015fletmenizin niteli\u011fine g\u00f6re belirlenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, projelerinizi tamamlamak i\u00e7in ihtiya\u00e7 duydu\u011funuz ara\u00e7lar\u0131 size sa\u011flayabilir. Ger\u00e7ek zamanl\u0131 verilerle \u00e7evre taramas\u0131 konusunda size yard\u0131mc\u0131 olabiliriz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/workforce\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DEMO REZERVASYONU YAPIN<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/workforce\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurulu\u015flar hem i\u00e7 hem de d\u0131\u015f fakt\u00f6rleri ortaya \u00e7\u0131karmak i\u00e7in bir \u00e7evre analizi kullanabilir. Bunun \u015firketleri \u00fczerinde olumlu ya da [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":713497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1162],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7evre Analizi Nedir? 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