{"id":730082,"date":"2022-07-05T13:02:40","date_gmt":"2022-07-05T20:02:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/calisan-yolculugu-haritalama-nedir-ve-nasil-tasarlanir\/"},"modified":"2022-07-05T13:02:40","modified_gmt":"2022-07-05T13:02:40","slug":"calisan-yolculugu-haritalama-nedir-ve-nasil-tasarlanir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/calisan-yolculugu-haritalama-nedir-ve-nasil-tasarlanir\/","title":{"rendered":"\u00c7al\u0131\u015fan Yolculu\u011fu Haritalama: Nedir ve Nas\u0131l Tasarlan\u0131r?"},"content":{"rendered":"
\u00c7al\u0131\u015fma hayat\u0131 olduk\u00e7a zorlu bir yolculuktur, bu nedenle bug\u00fcn <\/span>\u00e7al\u0131\u015fan yolculu\u011fu haritalamas\u0131<\/b> ve i\u015fg\u00fcc\u00fcm\u00fcz\u00fcn yolculu\u011funu daha iyi anlamak i\u00e7in onu nas\u0131l takip edece\u011fimizi \u00f6\u011frenmeliyiz.<\/span><\/p>\n \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 daha iyi anlamak i\u00e7in, yolculuklar\u0131n\u0131n ayr\u0131nt\u0131l\u0131 haritalar\u0131n\u0131 olu\u015fturmal\u0131 ve bir \u015firket i\u00e7indeki temel ad\u0131mlar\u0131 etraf\u0131nda etkinlikler d\u00fczenlemelisiniz. Bu, \u00e7al\u0131\u015fan geli\u015fiminizi planlaman\u0131za ve a\u015fa\u011f\u0131dakilerle ilgili KPI’lara ula\u015fman\u0131z\u0131 sa\u011flayacakt\u0131r <\/span> \u00c7al\u0131\u015fan yolculu\u011fu haritalamas\u0131, t\u00fcm \u00e7al\u0131\u015fan deneyiminin bir zaman \u00e7izelgesinin g\u00f6rselle\u015ftirilmesidir.<\/span> Bu veri har<\/a> italama s\u00fcreci, \u00e7al\u0131\u015fanlar\u0131n bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 y\u00fckselterek onlar i\u00e7in en \u00f6nemli anlar\u0131 vurgular.<\/span><\/p>\n \u00c7al\u0131\u015fan yolculu\u011funun, \u00e7al\u0131\u015fan\u0131n hen\u00fcz adayken bile \u015firketinizle temas noktalar\u0131n\u0131 i\u00e7erdi\u011fi s\u00f6ylenebilir. Bununla birlikte, \u00e7o\u011fu ki\u015fi m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131n tam s\u00fcresinin i\u015fe al\u0131m an\u0131ndan \u00e7al\u0131\u015fanlar\u0131n \u015firketten ayr\u0131ld\u0131\u011f\u0131 ana kadar oldu\u011funu d\u00fc\u015f\u00fcnmektedir.<\/span><\/p>\n M\u00fc\u015fteri Yolculu\u011funun<\/a> aksine, \u00e7al\u0131\u015fan yolculu\u011fu<\/a> \u00e7al\u0131\u015fan deneyimiyle yak\u0131ndan ilgilidir, bu nedenle onu izlemek \u00e7al\u0131\u015fan deneyimini iyile\u015ftirmede \u00f6nemli bir ad\u0131md\u0131r.<\/span><\/p>\n \u00c7al\u0131\u015fan yolculu\u011funu anlamak ba\u015far\u0131 i\u00e7in \u00e7ok \u00f6nemlidir, bu nedenle \u0130K ekipleri i\u00e7in \u00f6nemli bir konu haline geldi ve farkl\u0131 zamanlarda ihtiya\u00e7lar\u0131n\u0131z\u0131 daha iyi anlaman\u0131z\u0131 sa\u011flayarak \u00e7al\u0131\u015fan spot \u0131\u015f\u0131\u011f\u0131n\u0131,<\/a> memnuniyetini ve sadakatini art\u0131rman\u0131n yararl\u0131 bir y\u00f6ntemi oldu\u011funu kan\u0131tlad\u0131.<\/span><\/p>\n \u00c7al\u0131\u015fan yolculu\u011funu anlayarak \u015funlar\u0131 yapabileceksiniz:<\/span><\/p>\n Bir \u00e7al\u0131\u015fan yolculu\u011fu haritas\u0131, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n kariyerlerinin farkl\u0131 noktalar\u0131nda nelerle kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 daha iyi anlaman\u0131z\u0131 sa\u011flar. \u0130\u015fe al\u0131m, geli\u015fim, \u00e7al\u0131\u015fan geri bildirimi ve daha fazlas\u0131yla ilgili faaliyetleri daha iyi planlaman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n Ba\u015fka bir deyi\u015fle, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n bireysel yollar\u0131na g\u00f6re ger\u00e7ekle\u015fmesi gereken farkl\u0131 i\u015flemlerin daha fazla fark\u0131na varman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n Bir \u00e7al\u0131\u015fan yolculu\u011fu haritas\u0131 olu\u015fturmak, \u00e7al\u0131\u015fan deneyimini \u00e7e\u015fitli \u015fekillerde iyile\u015ftirmeyi planlaman\u0131za ve b\u00f6ylece \u00e7al\u0131\u015fan memnuniyetini art\u0131rman\u0131za da olanak tan\u0131r. \u0130\u015fverenlerinin kendilerine sayg\u0131l\u0131 davrand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen \u00e7al\u0131\u015fanlar\u0131n i\u015flerinden daha memnun olduklar\u0131n\u0131 unutmay\u0131n.<\/span><\/p>\n \u00c7al\u0131\u015fan yolculu\u011funun haritas\u0131n\u0131 \u00e7\u0131kararak ve deneyimlerini iyile\u015ftirerek, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n sayg\u0131 g\u00f6rd\u00fcklerini hissetmelerini ve sadakatlerini kazanmalar\u0131n\u0131 sa\u011flars\u0131n\u0131z. <\/span><\/p>\n \u00c7al\u0131\u015fanlar\u0131n\u0131z i\u015flerinden memnun olduklar\u0131nda, istifa etmeleri ve \u015firketinizden ayr\u0131lmalar\u0131 i\u00e7in daha az neden olur. Yetersiz e\u011fitim onlar\u0131n \u015firketten ayr\u0131lmas\u0131na neden olabilir, oysa kariyerlerine yat\u0131r\u0131m yapsayd\u0131n\u0131z \u00e7o\u011fu daha uzun s\u00fcre kal\u0131rd\u0131. <\/span><\/p>\n Neyse ki bir \u00e7al\u0131\u015fan yolculuk haritas\u0131, \u00e7al\u0131\u015fanlara ne zaman ve ne t\u00fcr e\u011fitimler verece\u011finizi belirlemenize ve geli\u015fimlerini planlaman\u0131za yard\u0131mc\u0131 olur. Sonu\u00e7, personel devrinde azalma ve ayn\u0131 zamanda \u015firketinizin b\u00fcy\u00fcmesidir. <\/span><\/p>\n \u00c7al\u0131\u015fan\u0131n\u0131z\u0131n yolculu\u011funu anlayarak, deneyimlerindeki bo\u015fluklar\u0131 tespit etmek ve d\u00fczeltmek i\u00e7in b\u00fcy\u00fck bir f\u0131rsata sahip olursunuz. Ayr\u0131ca, farkl\u0131 zamanlarda farkl\u0131 kat\u0131l\u0131m etkinlikleri planlayabilir ve yol boyunca giri\u015fimlerinizin ba\u015far\u0131s\u0131n\u0131 takip edebilirsiniz. <\/span><\/p>\n Olumlu bir \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturun<\/b><\/p>\n \u015eirketteki herkesin kariyer planlar\u0131 haz\u0131r oldu\u011funda, beklentiler bilinir, daha iyi \u00e7al\u0131\u015fan ili\u015fkileri ve sa\u011fl\u0131kl\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc ortaya \u00e7\u0131kar.<\/span><\/p>\n Tan\u0131mlanm\u0131\u015f \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fc \u015firketin ba\u015far\u0131s\u0131 i\u00e7in \u00f6nemlidir, bu nedenle \u00e7al\u0131\u015fan yolculu\u011funun haritas\u0131n\u0131 \u00e7\u0131karmak ve olumlu bir k\u00fclt\u00fcr\u00fcn geli\u015febilece\u011fi ko\u015fullar yaratmak hayati \u00f6nem ta\u015f\u0131r. <\/span><\/p>\n \u00c7al\u0131\u015fan yolculu\u011fu haritas\u0131n\u0131n a\u015famalar\u0131<\/b><\/p>\n \u0130\u015fe alma, i\u015fe ba\u015flama ve emeklilik veya istifa gibi her \u00e7al\u0131\u015fan\u0131n ge\u00e7ti\u011fi \u00e7e\u015fitli a\u015famalar vard\u0131r. Bununla birlikte, her \u015firket farkl\u0131d\u0131r, \u00e7al\u0131\u015fanlara en iyi deneyimi sunman\u0131za ve kurulu\u015funuzda \u00e7al\u0131\u015fmaya devam etmelerine yard\u0131mc\u0131 olacak \u00e7al\u0131\u015fan yolculu\u011fu temas noktalar\u0131n\u0131 tan\u0131mak ve olu\u015fturmak size ba\u011fl\u0131d\u0131r. <\/span><\/p>\n \u0130\u015fte \u00e7al\u0131\u015fan yolculu\u011fu haritan\u0131za dahil etmeniz gereken \u00e7al\u0131\u015fan yolculu\u011funun \u00f6nerilen t\u00fcm a\u015famalar\u0131:<\/span><\/p>\n \u00c7al\u0131\u015fan\u0131n\u0131z\u0131n \u015firketinizle kuraca\u011f\u0131 ilk temas i\u015fe al\u0131m s\u0131ras\u0131nda ger\u00e7ekle\u015fir. Bu nedenle, gelecekteki \u00e7al\u0131\u015fanlar\u0131n\u0131za en iyi aday deneyimini sunmak i\u00e7in \u00e7al\u0131\u015fan ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn<\/a> bu a\u015famas\u0131n\u0131 dikkatlice planlamal\u0131s\u0131n\u0131z. <\/span><\/p>\n Aday\u0131n\u0131z\u0131 \u00e7ekecek kanallar\u0131 d\u00fc\u015f\u00fcn\u00fcn, detayl\u0131 bir i\u015f tan\u0131m\u0131 haz\u0131rlay\u0131n ve s\u00fcreci kolayla\u015ft\u0131r\u0131n. Ard\u0131ndan ileti\u015fim halinde olun ve adaylar\u0131n\u0131za i\u015fe al\u0131m s\u00fcrecinde nas\u0131l ilerlediklerini bildirin. <\/span><\/p>\n G\u00fc\u00e7l\u00fc bir i\u015fe al\u0131m s\u00fcrecinin \u00fcretkenli\u011fi art\u0131rd\u0131\u011f\u0131n\u0131 biliyor muydunuz? Yeni i\u015fe al\u0131mlar\u0131n\u0131z\u0131n i\u015fteki ilk g\u00fcnlerinde, haftalar\u0131nda veya aylar\u0131nda kendilerini kaybolmu\u015f hissetmediklerinden emin olmak istersiniz. <\/span><\/p>\n Bu nedenle, onlara yap\u0131lacak i\u015flerin bir plan\u0131n\u0131 sundu\u011funuzdan emin olun. Ayr\u0131ca, hiyerar\u015fiyi a\u00e7\u0131klay\u0131n, yeni i\u015fe ald\u0131\u011f\u0131n\u0131z ki\u015fileri \u00fcstleriyle tan\u0131\u015ft\u0131r\u0131n ve herkesin kendilerinden ne beklendi\u011fini anlad\u0131\u011f\u0131ndan emin olun. <\/span><\/p>\n Y\u00f6neticilerinizin y\u00f6netim tarz\u0131na ba\u011fl\u0131 olarak \u00e7al\u0131\u015fanlar\u0131yla farkl\u0131 ili\u015fkiler kuracaklard\u0131r. Bu nedenle, i\u015fe al\u0131\u015ft\u0131rman\u0131n \u00f6nemini a\u00e7\u0131klamak i\u00e7in onlarla birlikte \u00e7al\u0131\u015f\u0131n ve \u00e7al\u0131\u015fan yolculu\u011funuzun bu ad\u0131m\u0131n\u0131n sorunsuz ge\u00e7ti\u011finden emin olun. <\/span><\/p>\n E\u011fitim ve geli\u015fim, bir \u015firketin en \u00f6nemli politikalar\u0131 aras\u0131nda yer al\u0131r. Bu nedenle, \u00e7al\u0131\u015fan yolculuk haritan\u0131za \u00e7al\u0131\u015fanlar\u0131n e\u011fitimi<\/a>, \u00f6\u011frenimi ve geli\u015fimi i\u00e7in i\u015fg\u00fcc\u00fc planlamas\u0131n\u0131<\/a> dahil etmelisiniz. <\/span><\/p>\n Buna ek olarak, \u00e7al\u0131\u015fan geli\u015fimini kolayla\u015ft\u0131rmak, deneyiminizi art\u0131rman\u0131za ve dolay\u0131s\u0131yla kurulu\u015funuzun i\u015f ba\u015far\u0131s\u0131n\u0131 sa\u011flaman\u0131za olanak tan\u0131yacakt\u0131r. \u0130\u015fe alma ve emeklilik aras\u0131nda, bu, \u00e7al\u0131\u015fan yolculu\u011fundaki en \u00f6nemli ad\u0131m olabilir. <\/span><\/p>\n \u00c7al\u0131\u015fanlara i\u015fe al\u0131nd\u0131klar\u0131nda adil \u00fccret ve rekabet\u00e7i yan haklar sunmak \u00f6nemli oldu\u011fu kadar, \u00e7al\u0131\u015fan b\u00fcy\u00fcd\u00fck\u00e7e ve geli\u015ftik\u00e7e \u015fartlar\u0131 g\u00fcncellemek de hayati \u00f6nem ta\u015f\u0131r. <\/span><\/p>\n \u00c7al\u0131\u015fan yan haklar\u0131ndaki son trendler, i\u015f-ya\u015fam dengesini ve daha fazlas\u0131n\u0131 vurgulamaktad\u0131r. \u00c7al\u0131\u015fanlar\u0131n\u0131z geli\u015ftik\u00e7e ve \u00f6zel hayatlar\u0131nda farkl\u0131 durumlarla kar\u015f\u0131la\u015ft\u0131k\u00e7a, \u00f6rne\u011fin \u00e7ocuklar\u0131n do\u011fumu gibi, ebeveyn izninin sunulacak \u00f6nemli bir fayda olaca\u011f\u0131 durumlarda bu faydalar\u0131 g\u00f6zden ge\u00e7irdi\u011finizden emin olun. <\/span><\/p>\n Ba\u011fl\u0131l\u0131k \u00e7al\u0131\u015fmalar\u0131 s\u00fcrekli olmal\u0131 ve \u00e7al\u0131\u015fan yolculu\u011fu boyunca devam etmelidir. \u00dcretkenlik \u00f6d\u00fcllendirilir: Y\u00fcksek kat\u0131l\u0131ml\u0131 ekipler daha fazla karl\u0131l\u0131k g\u00f6sterir. <\/span><\/p>\n \u00c7al\u0131\u015fan yolculu\u011fu haritas\u0131n\u0131n \u00f6nemli bir y\u00f6n\u00fc de onlarla ileti\u015fimdir. \u0130\u00e7 ileti\u015fim<\/a> stratejinizi dikkatlice tasarlamal\u0131 ve \u00e7al\u0131\u015fanlar\u0131n\u0131zla ne zaman ve nas\u0131l ileti\u015fim kuraca\u011f\u0131n\u0131z\u0131 bilmelisiniz. <\/span><\/p>\n \u00c7al\u0131\u015fanlar\u0131n takdir edilmesi, \u00e7al\u0131\u015fanlar\u0131n elde tutulmas\u0131n\u0131 art\u0131rman\u0131n, \u00fcretkenli\u011fi s\u00fcrd\u00fcrmenin ve \u00e7al\u0131\u015fan memnuniyetini geli\u015ftirmenin en etkili yollar\u0131ndan biridir. Tan\u0131nma genellikle \u00e7al\u0131\u015fanlar\u0131n y\u0131ld\u00f6n\u00fcmleri gibi d\u00f6n\u00fcm noktalar\u0131na ba\u011fl\u0131 olsa da, olumlu davran\u0131\u015flar sergileyerek onlar\u0131 tan\u0131mak iyi bir fikirdir.<\/span><\/p>\n
\n \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131<\/span>
\n<\/a>, \u00fcretkenlik ve daha fazlas\u0131.<\/span><\/p>\n\u00c7al\u0131\u015fan yolculu\u011fu haritalamas\u0131 nedir?<\/b><\/h2>\n
\u00c7al\u0131\u015fan yolculu\u011fu haritalamas\u0131n\u0131n avantajlar\u0131<\/b><\/h2>\n
\u00c7al\u0131\u015fan deneyimini iyile\u015ftirin <\/b><\/h2>\n
\n
\u00c7al\u0131\u015fan memnuniyetini art\u0131r\u0131n <\/b><\/h3>\n<\/li>\n<\/ul>\n
\n
\u00c7al\u0131\u015fan devrini azalt\u0131n <\/b><\/h3>\n<\/li>\n<\/ul>\n
\n
\u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131n<\/b><\/h3>\n<\/li>\n<\/ul>\n
\n
\u0130\u015fe Al\u0131m<\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
\u015eirketle\u015fme<\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
\u00c7al\u0131\u015fan geli\u015fimi<\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
Tazminat ve yan haklar <\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
\u00c7al\u0131\u015fanlarla ba\u011fl\u0131l\u0131k ve s\u00fcrekli ileti\u015fim <\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
\u00c7al\u0131\u015fan Tan\u0131ma <\/span><\/h3>\n<\/li>\n<\/ol>\n