{"id":730094,"date":"2018-08-30T22:37:17","date_gmt":"2018-08-30T22:37:17","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/stratejik-analiz-nedir\/"},"modified":"2018-08-30T22:37:17","modified_gmt":"2018-08-30T22:37:17","slug":"stratejik-analiz-nedir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/stratejik-analiz-nedir\/","title":{"rendered":"Stratejik Analiz Nedir?"},"content":{"rendered":"

\"Stratejik<\/h2>\n
\n

\u0130\u00e7erik Dizini<\/p>\n

    \n
  1. \n
      \n
    1. Stratejik Analiz Nedir?<\/a><\/li>\n
    2. Stratejik Analiz T\u00fcrleri<\/a><\/li>\n
    3. Stratejik Analiz ve Pazar Ara\u015ft\u0131rmas\u0131<\/a><\/li>\n
    4. Stratejik Analizin G\u00fc\u00e7l\u00fc Y\u00f6nleri<\/a><\/li>\n
    5. Stratejik Analizin Zay\u0131f Y\u00f6nleri<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n

      <\/a>Stratejik Analiz Nedir?<\/b><\/h2>\n

      Stratejik analiz a\u015fa\u011f\u0131dakileri i\u00e7eren bir s\u00fcre\u00e7tir <\/span>ara\u015ft\u0131rma<\/span> Bir kurulu\u015fun i\u00e7inde faaliyet g\u00f6sterdi\u011fi i\u015f ortam\u0131. Stratejik <\/span>ANAL\u0130Z<\/span> karar alma ve o kurulu\u015fun sorunsuz \u00e7al\u0131\u015fmas\u0131 i\u00e7in stratejik planlaman\u0131n form\u00fcle edilmesi esast\u0131r. Stratejik planlama yard\u0131m\u0131yla, kurulu\u015f taraf\u0131ndan belirlenen ama\u00e7 veya hedefler yerine getirilebilir.<\/span><\/p>\n

      S\u00fcrekli iyile\u015ftirme \u00e7abas\u0131 i\u00e7inde olan kurulu\u015flar, periyodik olarak stratejik bir analiz yapmal\u0131d\u0131r; bu da hangi alanlar\u0131n iyile\u015ftirilmesi gerekti\u011fini ve halihaz\u0131rda iyi durumda olan alanlar\u0131 belirlemelerine yard\u0131mc\u0131 olacakt\u0131r. Bir kurumun verimli bir \u015fekilde i\u015fleyebilmesi i\u00e7in, olumlu de\u011fi\u015fikliklerin nas\u0131l uygulanmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnmek \u00f6nemlidir.<\/span><\/p>\n

      Stratejik analiz, bir \u015firketin kendisi i\u00e7in bir hedefi ve misyonu varsa \u00e7ok \u00f6nemlidir. Ba\u015far\u0131lar\u0131yla tan\u0131nan t\u00fcm lider kurulu\u015flar, y\u0131llarca s\u00fcren stratejik planlamay\u0131 \u00e7e\u015fitli a\u015famalarda uygulamaktad\u0131r. <\/span>
      \n Stratejik planlama<\/span>
      \n<\/a> s\u00fcrekli ve sistematik planlama ve kaynak yat\u0131r\u0131m\u0131 gerektiren uzun vadeli bir g\u00f6revdir. <\/span> <\/p>\n

      Bir \u015firketin stratejik analiz yaparken g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gereken ana soru \u015fudur: Pazar nas\u0131l olu\u015fmu\u015ftur? Bu sekt\u00f6rdeki aktif m\u00fc\u015fteriler nas\u0131l? Stratejik analiz yaparken, kurulu\u015flar a\u015fa\u011f\u0131dakileri bilmelidir <\/span>rakipler<\/span><\/a> ve b\u00f6ylece o pazarda rakipsiz bir oyuncu olmalar\u0131na yard\u0131mc\u0131 olacak bir strateji belirleyebileceklerdir. Stratejik planlaman\u0131n en \u00f6nemli i\u015flevlerinden biri, gelecekteki olaylar\u0131 tahmin etmek ve belirli bir plan\u0131n beklendi\u011fi gibi i\u015flememesi durumunda alternatif stratejiler ortaya \u00e7\u0131karmakt\u0131r.<\/span><\/p>\n

      <\/a>Stratejik Analiz T\u00fcrleri<\/b><\/h2>\n

      \u0130\u00e7 stratejik analiz: <\/b>Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere, bu analiz arac\u0131l\u0131\u011f\u0131yla kurulu\u015flar i\u00e7e veya kurulu\u015fun i\u00e7ine bakar ve olumlu ve olumsuz noktalar\u0131 belirler ve \u015firketin pazardaki imaj\u0131n\u0131 iyile\u015ftirmek i\u00e7in kullan\u0131labilecek kaynaklar k\u00fcmesini olu\u015fturur. <\/span>
      \n \u0130\u00e7 analiz<\/span>
      \n<\/a> kurulu\u015fun performans\u0131n\u0131n de\u011ferlendirilmesiyle ba\u015flar. Bu, bir kurulu\u015fun potansiyelini ve b\u00fcy\u00fcme kapasitesini de\u011ferlendirmeyi i\u00e7erir.<\/span><\/p>\n

      \u015eirketin g\u00fc\u00e7l\u00fc y\u00f6nlerinin analizi, a\u015fa\u011f\u0131daki konulara odaklanarak pazara y\u00f6nelik olmal\u0131d\u0131r <\/span>m\u00fc\u015fteri<\/span>. G\u00fc\u00e7l\u00fc y\u00f6nler ancak \u015firketin m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamas\u0131na yard\u0131mc\u0131 olduklar\u0131nda anlam kazan\u0131r. \u015eirket i\u00e7i bir stratejik analiz yaparken, bir \u015firketin varolu\u015fsal olarak veya gelecekte kar\u015f\u0131la\u015faca\u011f\u0131 zay\u0131fl\u0131klar ve s\u0131n\u0131rlamalar da bilinmelidir.<\/span><\/p>\n

      \"SWOT<\/p>\n

      SWOT analizi<\/span><\/a> i\u00e7 stratejik analiz i\u00e7in en tan\u0131nm\u0131\u015f tekniklerden biridir. Stratejik olarak ger\u00e7ekle\u015ftirilen bir analizden faydalanman\u0131n, projenizin maruz kalabilece\u011fi g\u00fc\u00e7l\u00fc y\u00f6nleri, f\u0131rsatlar\u0131, zay\u0131f y\u00f6nleri ve tehditleri tespit etmek i\u00e7in kullanmaktan daha iyi bir yolu yoktur.<\/span><\/p>\n


      \n SWOT analizinin ger\u00e7ekle\u015ftirilmesi<\/span>
      \n<\/a> arac\u0131l\u0131\u011f\u0131yla g\u00fc\u00e7l\u00fc ve uzun vadeli bir vizyon olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r. <\/span>
      \n strateji\u0307k planlama<\/span>
      \n<\/a> kurulu\u015funuz i\u00e7in. \u00d6nemli olan, \u015firketin faaliyet g\u00f6sterdi\u011fi ortam\u0131 s\u00fcrekli olarak de\u011ferlendirmek ve buna g\u00f6re hareket etmektir. Bir kurulu\u015fun verimli bir \u015fekilde planlama yapabilmesi i\u00e7in SWOT ilkesini dikkate almas\u0131 esast\u0131r. Kapsaml\u0131 bir SWOT analizi sayesinde \u015firketler, sistematik bir SWOT analizi yap\u0131lmad\u0131\u011f\u0131 takdirde ortaya \u00e7\u0131kabilecek bir dizi sorunu \u00f6nleyebilecektir. <\/span>
      \n ANAL\u0130Z<\/span>
      \n<\/a>.<\/span><\/p>\n

      Bu \u00f6zellikleri biraz daha a\u00e7al\u0131m ve bir kurulu\u015fun her ge\u00e7en y\u0131l daha iyi planlama ve performans g\u00f6sterebilmek i\u00e7in nas\u0131l eksiksiz bir stratejik analiz yapabilece\u011fini anlayal\u0131m.<\/span><\/p>\n

        \n
      1. Bir \u015firketin g\u00fc\u00e7l\u00fc y\u00f6nleri:<\/b> \u015eirket i\u00e7inde olumlu olan, daha iyi sonu\u00e7lar elde etmek i\u00e7in kontrol edebilece\u011finiz birka\u00e7 \u00f6zellik vard\u0131r, bunlar sizin <\/span>g\u00fc\u00e7l\u00fc y\u00f6nleri<\/span>Bu da sizi di\u011ferlerinden ay\u0131r\u0131r. \u015e\u00fcphesiz, kurulu\u015funuzun y\u0131ldan y\u0131la ilerlemesini sa\u011flayan belirli kaynaklar veya stratejiler vard\u0131r. Bu kaynaklar\u0131 veya stratejileri bilmek de g\u00fc\u00e7l\u00fc y\u00f6nler olarak kabul edilir. Bu t\u00fcr bilgileri bilmek \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc bunlar size rakiplerinize kar\u015f\u0131 avantaj sa\u011flayan unsurlard\u0131r.<\/span><\/li>\n
      2. \u0130\u015f zay\u0131fl\u0131\u011f\u0131:<\/b> Bir kurulu\u015fun veya \u015firketin sadece g\u00fc\u00e7l\u00fc y\u00f6nlerinin olmas\u0131 ve zay\u0131f y\u00f6nlerinin olmamas\u0131 pratikte imkans\u0131zd\u0131r. Bu nedenle, bir kurulu\u015fun daha iyi performans g\u00f6sterebilmesi ve pazarda rekabet edebilmesi i\u00e7in iyile\u015ftirilmesi gereken belirli \u00f6zellikleri vard\u0131r. Bunlara i\u015f zay\u0131fl\u0131klar\u0131 denir. Fakt\u00f6rlerin \u00e7o\u011fu \u00f6ng\u00f6r\u00fclebilirdir ve bir kurulu\u015fun bunlar\u0131 \u00f6nceden tespit etmesi ve sorunlara d\u00fczeltici bir \u00f6nlemle yakla\u015fmas\u0131 gerekir.<\/span><\/li>\n
      3. Bir kurulu\u015fa y\u00f6nelik tehditler:<\/b> Kurulu\u015fun b\u00fcy\u00fcmesini etkileyecek olumsuz fakt\u00f6rler olacakt\u0131r ve bu fakt\u00f6rler de analiz edilebilir. Bu fakt\u00f6rler tespit edilmeli ve bir <\/span>R\u0130SK Y\u00d6NET\u0130M\u0130<\/span><\/a> Rakiplerin daha g\u00fc\u00e7l\u00fc marka de\u011feri, rakiplerin perakendecilerle daha iyi ili\u015fkileri vb. tehditlerin \u015firketin b\u00fcy\u00fcmesi \u00fczerinde olumsuz bir etki yaratmamas\u0131 i\u00e7in stratejinin uygulamaya konmas\u0131 gerekir. Ayr\u0131ca, pazarda ayn\u0131 \u00fcr\u00fcne sahip birden fazla oyuncunun olmas\u0131, ekonomideki gerileme, rakiplerin ayn\u0131 \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 daha iyi yapmas\u0131 gibi tehditler, rakiplerin durumdan faydalanmamas\u0131 i\u00e7in dikkatle ele al\u0131nmas\u0131 gereken baz\u0131 tehditlerdir.<\/span><\/li>\n
      4. \u015eirket i\u00e7in f\u0131rsatlar:<\/b> B\u00fcy\u00fcmek i\u00e7in sahip oldu\u011funuz f\u0131rsatlar\u0131 tespit edin. Kurulu\u015flar\u0131n izlemesi gereken yolu bilmek ba\u015far\u0131ya do\u011fru at\u0131lm\u0131\u015f b\u00fcy\u00fck bir ad\u0131md\u0131r. Kurum i\u00e7in olumlu olan t\u00fcm bu d\u0131\u015f fakt\u00f6rlerden yararlan\u0131n. T\u00fcm f\u0131rsatlar\u0131 belirleyin ve bunlardan yararlan\u0131n.<\/span><\/li>\n<\/ol>\n

        Daha fazla bilgi edinin: <\/span>
        \n Stratejik bir analiz tekni\u011fi olarak trend analizi<\/span>
        \n<\/a><\/p>\n

        D\u0131\u015f stratejik analiz: <\/b>Kurulu\u015f i\u00e7 analizini ba\u015far\u0131yla tamamlad\u0131ktan sonra, kurulu\u015fun a\u015fa\u011f\u0131dakiler hakk\u0131nda bilgi sahibi olmas\u0131 gerekir <\/span>
        \n d\u0131\u015f fakt\u00f6rler<\/span>
        \n<\/a> Bu da b\u00fcy\u00fcmelerine engel olabilir. Bunu yapmak i\u00e7in, pazar\u0131n nas\u0131l i\u015fledi\u011fini ve t\u00fcketicilerin belirli \u00fcr\u00fcn veya hizmetlere nas\u0131l tepki verdi\u011fini veya davrand\u0131\u011f\u0131n\u0131 bilmeleri gerekir. \u00d6l\u00e7me <\/span>        m\u00fc\u015fteri\u0307 memnuni\u0307yeti\u0307<\/span><\/a> yayg\u0131n bir harici analiz y\u00f6ntemidir. PESTLE analizi en yayg\u0131n kullan\u0131lan d\u0131\u015f analiz tekniklerinden biridir. PESTLE tekni\u011fini kullan\u0131rken benimsenmesi en muhtemel olan s\u00fcre\u00e7 nispeten basit bir s\u00fcre\u00e7tir.<\/span><\/p>\n

        \"PESTLE<\/p>\n

        PESTLE analizi (Politik, Ekonomik, Sosyal, Yasal ve \u00c7evresel), d\u0131\u015f stratejik analizin \u00e7evresel tarama bile\u015feninde kullan\u0131lan makro-\u00e7evresel fakt\u00f6rlerin bir \u00e7er\u00e7evesini tan\u0131mlar. Model a\u015fa\u011f\u0131dakiler eklenerek geni\u015fletilmi\u015ftir <\/span>
        \n Etik<\/span>
        \n<\/a> ve <\/span>
        \n Demografik<\/span>
        \n<\/a> fakt\u00f6rler. Stratejik analiz yap\u0131l\u0131rken veya stratejik analiz yap\u0131l\u0131rken d\u0131\u015f analizin bir par\u00e7as\u0131d\u0131r. <\/span>        pazar ara\u015ft\u0131rmas\u0131<\/span><\/a> ve kurulu\u015fun dikkate almas\u0131 gereken farkl\u0131 makro-\u00e7evresel fakt\u00f6rlere genel bir bak\u0131\u015f sunar. PESTLE analizi kullan\u0131larak a\u015fa\u011f\u0131dakiler yap\u0131labilir:<\/span><\/p>\n

          \n
        1. Herhangi bir zamanda uygulanabilecek siyasi senaryo de\u011fi\u015fiklikleri ve de\u011fi\u015fen kurallar gibi kurulu\u015fun kontrol\u00fc d\u0131\u015f\u0131ndaki kilit konular\u0131 \u00f6\u011frenin.<\/span><\/li>\n
        2. Her bir sorunun etkisini tan\u0131mlay\u0131n.<\/span><\/li>\n
        3. Bu konular\u0131n kurulu\u015f i\u00e7in ne kadar \u00f6nemli oldu\u011funu g\u00f6r\u00fcn.<\/span><\/li>\n
        4. Ger\u00e7ekle\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirin.<\/span><\/li>\n
        5. Sorunun ger\u00e7ekle\u015fmesi halinde ortaya \u00e7\u0131kabilecek sonu\u00e7lar\u0131 k\u0131saca de\u011ferlendirin.<\/span><\/li>\n<\/ol>\n

          Daha fazla bilgi edinin: <\/span>
          \n Demografik Anket Sorular\u0131 \u015eablonu<\/span>
          \n<\/a><\/p>\n

          <\/a>Stratejik Analiz ve Pazar Ara\u015ft\u0131rmas\u0131<\/b><\/h3>\n

          Pazar ara\u015ft\u0131rmas\u0131<\/span> farkl\u0131 pazar senaryolar\u0131n\u0131 bilmeniz ve daha fazla sat\u0131\u015f elde etmek i\u00e7in stratejiler \u00f6nermeniz i\u00e7in size gerekli bilgileri sa\u011flayabilir. Pazar ara\u015ft\u0131rmas\u0131 ya <\/span>
          \n Niteliksel<\/span>
          \n<\/a> veya <\/span>
          \n niceliksel<\/span>
          \n<\/a> davran\u0131\u015f niteli\u011finde. Pazar ara\u015ft\u0131rmas\u0131, farkl\u0131 pazar senaryolar\u0131n\u0131 bilmeniz ve daha fazla sat\u0131\u015f elde etmek i\u00e7in stratejiler \u00f6nermeniz i\u00e7in size gerekli bilgileri sa\u011flayabilir. \u00d6rne\u011fin, pazar ara\u015ft\u0131rmas\u0131 yoluyla bir kurulu\u015f, markan\u0131n sahip oldu\u011fu tan\u0131n\u0131rl\u0131k derecesini bilebilir ve pazarlama kampanyas\u0131n\u0131 do\u011fru bir \u015fekilde planlayabilir.<\/span><\/p>\n

          Kurulu\u015flar ayr\u0131ca pazara yeni bir \u00fcr\u00fcn sunarak ya da m\u00fc\u015fterilerin yeni fikirleriyle inovasyon yaparak etkili bir \u015fekilde bahis oynayabilir. M\u00fc\u015fterilere do\u011fru sorular\u0131 sorun ve onlar\u0131n <\/span>geri bildirim<\/span>. Ara\u015ft\u0131rman\u0131n sa\u011flad\u0131\u011f\u0131 veriler, \u00f6rne\u011fin rakiplerinizin fiyatlar\u0131n\u0131 d\u00fc\u015f\u00fcrmesi veya t\u00fcketicilerinizin davran\u0131\u015flar\u0131nda<\/a> de\u011fi\u015fiklikler olmas\u0131 durumunda ne yapman\u0131z gerekti\u011fini do\u011fru bir \u015fekilde planlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n

          <\/a>Stratejik Analizin G\u00fc\u00e7l\u00fc Y\u00f6nleri<\/b><\/h3>\n
            \n
          1. Stratejik analiz, kurulu\u015fun kontrol alt\u0131nda olan dahili olumlu nitelikleri hakk\u0131nda netli\u011fe sahip olman\u0131z\u0131 sa\u011flar. Bir kurulu\u015f bu olumlu nitelikleri bilerek olumlu performansa yol a\u00e7an fakt\u00f6rlere odaklanabilir ve stratejiyi uygulanabilir oldu\u011fu her yerde tekrarlayabilir.<\/span><\/li>\n
          2. Hem i\u00e7 hem de d\u0131\u015f kaynaklar\u0131n g\u00fcc\u00fcn\u00fc belirlemeye yard\u0131mc\u0131 olur, b\u00f6ylece artan bir rekabet avantaj\u0131na yol a\u00e7ar.<\/span><\/li>\n
          3. \u0130\u015fletmenize de\u011fer katan veya rekabet avantaj\u0131 sunan dahili bile\u015fenleri size sunar. Makul bir <\/span>rekabet avantaj\u0131<\/span><\/a> rakiplerinize kar\u015f\u0131 oyun plan\u0131n\u0131n yar\u0131s\u0131 a\u00e7\u0131kt\u0131r. A\u00e7\u0131kl\u0131\u011fa kavu\u015fturulmas\u0131 gereken tek husus, \u015firketin yolunda gitmeyen \u015feylerdir.<\/span><\/li>\n<\/ol>\n

            <\/a>Stratejik Analizin Zay\u0131f Y\u00f6nleri<\/b><\/h3>\n
              \n
            1. Stratejik analiz \u00e7ok fazla fikir \u00fcretebilir, ancak hangisinin en iyisi oldu\u011funu se\u00e7meye yard\u0131mc\u0131 olmaz.<\/span><\/li>\n
            2. Bazen varolu\u015fsal sorun \u00e7\u00f6zmeye \u00e7ok fazla zaman harcan\u0131r, \u00f6yle ki yeni \u00fcr\u00fcnler geli\u015ftirmek veya kurumsal d\u00fczeyde hizmet seviyesinde de\u011fi\u015fiklikler yapmak i\u00e7in \u00e7ok az zaman kal\u0131r veya hi\u00e7 zaman kalmaz.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

              \u0130\u00e7erik Dizini Stratejik Analiz Nedir? Stratejik Analiz T\u00fcrleri Stratejik Analiz ve Pazar Ara\u015ft\u0131rmas\u0131 Stratejik Analizin G\u00fc\u00e7l\u00fc Y\u00f6nleri Stratejik Analizin Zay\u0131f […]<\/p>\n","protected":false},"author":86,"featured_media":622158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1197,1114],"tags":[],"yoast_head":"\nStratejik Analiz Nedir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Stratejik analiz, bir kurulu\u015fun i\u00e7inde faaliyet g\u00f6sterdi\u011fi i\u015f \u00e7evresinin ara\u015ft\u0131r\u0131lmas\u0131n\u0131 i\u00e7eren bir s\u00fcre\u00e7tir. SWOT Analizi ve i\u00e7 stratejik analizdeki rol\u00fc ile PESTLE Analizi ve d\u0131\u015f stratejik analizdeki rol\u00fc hakk\u0131nda bilgi edinin. Ayr\u0131ca Stratejik Analiz ve Pazar Ara\u015ft\u0131rmas\u0131ndaki rol\u00fc ile g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nleri hakk\u0131nda bilgi edinin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/stratejik-analiz-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratejik Analiz Nedir? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Stratejik analiz, bir kurulu\u015fun i\u00e7inde faaliyet g\u00f6sterdi\u011fi i\u015f \u00e7evresinin ara\u015ft\u0131r\u0131lmas\u0131n\u0131 i\u00e7eren bir s\u00fcre\u00e7tir. 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