{"id":730108,"date":"2022-05-26T13:41:05","date_gmt":"2022-05-26T20:41:05","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-icgoruleri-pazar-arastirmaniz-icin-ne-ifade-ediyorlar\/"},"modified":"2023-02-03T12:06:25","modified_gmt":"2023-02-03T12:06:25","slug":"musteri-icgoruleri-pazar-arastirmaniz-icin-ne-ifade-ediyorlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-icgoruleri-pazar-arastirmaniz-icin-ne-ifade-ediyorlar\/","title":{"rendered":"M\u00fc\u015fteri \u0130\u00e7g\u00f6r\u00fcleri: Pazar Ara\u015ft\u0131rman\u0131z i\u00e7in ne ifade ediyorlar?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130\u015f d\u00fcnyas\u0131 sadece m\u00fc\u015fterilerimiz oldu\u011fu i\u00e7in var, onlar\u0131n s\u00f6yleyeceklerini dinlemek kesinlikle mant\u0131kl\u0131.  <\/span><b><\/b><span style=\"font-weight: 400;\">Rakiplerimiz kar\u015f\u0131s\u0131nda ayakta kalabilmek i\u00e7in T\u00fcketici i\u00e7g\u00f6r\u00fcleri \u00e7ok \u00f6nemli hale geliyor. Bu nedenle kurulu\u015f m\u00fc\u015fterisini ne kadar az anlarsa, hayatta kalmas\u0131 o kadar zor olacakt\u0131r. T\u00fcketicilerimize m\u00fcmk\u00fcn oldu\u011funca yak\u0131n olmak hayati \u00f6nem ta\u015f\u0131yor.<\/span><\/p>\n<h2>M\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri, bir \u015firketin m\u00fc\u015fterilerinden toplanan verilerdir. Bir ara\u00e7 olarak kullan\u0131l\u0131yorlar ve Apple, Walmart, Kodak ve daha pek \u00e7ok \u015firket taraf\u0131ndan t\u00fcm d\u00fcnyada yayg\u0131n bir \u015fekilde benimsendi. Bir i\u015f<\/span><span style=\"font-weight: 400;\">  plan\u0131 yaln\u0131zca t\u00fcketici i\u00e7g\u00f6r\u00fcleri kadar iyidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015f hedefleri iki \u015fekilde tan\u0131mlanabilir; i\u015fletmenin neyi ba\u015farmak istedi\u011fi ve ikinci olarak m\u00fc\u015fterinin\/pazar\u0131n bug\u00fcn ve gelecek i\u00e7in ne istedi\u011fi, QuestionPro CX gibi ara\u00e7lar ve NPS+, Kapal\u0131 d\u00f6ng\u00fc ve d\u0131\u015f d\u00f6ng\u00fc i\u015flevleri gibi kendi geli\u015ftirdi\u011fi f\u00fct\u00fcristik temeller kullan\u0131larak m\u00fc\u015fteri geri bildirim verileri sorunsuz bir \u015fekilde incelenebilir.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri memnuniyeti (CSAT) ve Net promoter skoru ger\u00e7ekten de insanlar\u0131 \u00fcr\u00fcnlere y\u00f6nlendiren duygulara kap\u0131 a\u00e7m\u0131\u015ft\u0131r, Yapay zeka ile a\u00e7\u0131k u\u00e7lu veriler her seviyede ilgilenilebilecek netlik sa\u011flar. Bu, yaln\u0131zca i\u015flemsel deneyime ili\u015fkin i\u00e7g\u00f6r\u00fc sa\u011flamakla kalmaz, ayn\u0131 zamanda liderlere \u00fcr\u00fcn, hizmet veya deneyim i\u00e7in yol haritalar\u0131 a\u00e7\u0131s\u0131ndan ileriyi planlama f\u0131rsat\u0131 verir.  <\/span><\/p>\n<h2><b>Pazar Ara\u015ft\u0131rmas\u0131n\u0131n Rol\u00fc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pazar Ara\u015ft\u0131rmas\u0131, ayr\u0131 i\u015f sorular\u0131n\u0131 yan\u0131tlamak i\u00e7in veri toplama ve analiz etme uygulamas\u0131na at\u0131fta bulunan bir terimdir; t\u00fcketici ara\u015ft\u0131rmas\u0131 ise etkili i\u015f kararlar\u0131 i\u00e7in daha geni\u015f i\u015f i\u00e7g\u00f6r\u00fclerini y\u00f6nlendirmek \u00fczere t\u00fcketici davran\u0131\u015f\u0131n\u0131 inceleme uygulamas\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, QuestionPro Topluluklar\u0131 ve Panel y\u00f6netimi hizmetleri ham verilerin bozulmam\u0131\u015f kalitesini sa\u011flar ve Maxdiff &amp; Conjoint analizi gibi dinamik analiz ara\u00e7lar\u0131 m\u00fc\u015fteri beklentilerini anlamak ve ileriye d\u00f6n\u00fck yolu \u00e7izmek i\u00e7in yollar tan\u0131mlar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Deneyimi ara\u00e7lar\u0131 (Deneyim y\u00f6netimi yaz\u0131l\u0131mlar\u0131) QuestionPro CX, kay\u0131p, duyarl\u0131l\u0131k analizi k\u00f6k neden analizi ve kesinlikle bir NPS puan\u0131 gibi temel bile\u015fenleri tek seferde vurgulayan NPS + analiti\u011fi t\u00fcretme kapasitesine sahiptir.<\/span><\/p>\n<h2><b>M\u00fc\u015fterilerinizden nas\u0131l i\u00e7g\u00f6r\u00fc elde edersiniz?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Teknik olarak tersine m\u00fchendislik y\u00f6ntemleri, k\u00fc\u00e7\u00fck ve b\u00fcy\u00fck \u015firketlerin t\u00fcketici duygular\u0131n\u0131 ve pazar taleplerini analiz ederek i\u015flerini korumalar\u0131na olanak tan\u0131r. Pazar ara\u015ft\u0131rmas\u0131 ikincisine hitap eder, ancak t\u00fcketici duyarl\u0131l\u0131\u011f\u0131, bilimsel y\u00f6ntem ve k\u00fcresel \u00f6l\u00e7\u00fctler kullan\u0131larak t\u00fcm i\u015flemsel temas noktalar\u0131nda geri bildirim toplanarak \u00f6l\u00e7\u00fcl\u00fcr.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu metrikler, b\u00fcy\u00fck hacimli verilerin basit analitik teknikler kullan\u0131larak yorumlanmas\u0131na ve mevcut i\u015flemsel \u00f6rne\u011fe veya i\u015f ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn geli\u015fimini ve \u00f6l\u00e7eklenebilirli\u011fini etkileyen daha b\u00fcy\u00fck i\u015f y\u00f6nlerine de\u011fer katmaya katk\u0131da bulunan belirli bir hizmete veya \u00fcr\u00fcne y\u00f6nelik duygu ve tepkinin grafiksel olarak temsil edilmesine olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131nt\u0131l\u0131 bir m\u00fc\u015fteri yolculu\u011fu haritaland\u0131r\u0131larak ve E-posta, \u00c7a\u011fr\u0131 merkezleri, TV ve Radyo, Anketler, \u00c7a\u011fr\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/post-call-survey\/\">Sonras\u0131<\/a>, Web, Sosyal profiller, POS i\u015flem Verileri, mobil uygulama sonras\u0131 geri bildirim, SMS ve Dijital gibi \u00e7e\u015fitli kanallar kullan\u0131larak geri bildirim toplanarak i\u00e7g\u00f6r\u00fcler elde edilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu sayede y\u00f6neticiler ve operasyonel ekip \u00fcyelerinin yan\u0131 s\u0131ra y\u00f6neticiler de bir sonraki ad\u0131ma netlik kazand\u0131r\u0131r ve i\u015f liderleri k\u0131sa ve uzun vadeli hedeflere ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayan uzun vadeli eyleme ge\u00e7irilebilir planlamaya kadar her \u00f6rnekte b\u00fcy\u00fcmeyi hedefleyen yinelenen i\u015f f\u0131rsatlar\u0131na yol a\u00e7an ad\u0131mlar\u0131 atabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 ve m\u00fc\u015fterileri daha fazlas\u0131 i\u00e7in geri getiren genel marka sadakatini analiz etmeyi i\u00e7eren s\u00fcre\u00e7ler.  <\/span><\/p>\n<h2><b>M\u00fc\u015fteri \u0130\u00e7g\u00f6r\u00fcleri neden \u00f6nemlidir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015flarda %85 veya daha fazla b\u00fcy\u00fcme hedefleniyorsa, i\u015fletmeler kesinlikle m\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerine odaklanmal\u0131d\u0131r, b\u00f6ylece m\u00fc\u015fterinin ger\u00e7ekten ne istedi\u011fi konusunda faaliyet g\u00f6sterirken, pazar ara\u015ft\u0131rmas\u0131 \u00fcr\u00fcn geli\u015ftirme ve do\u011fru \u00fcr\u00fcn-pazar uyumu i\u00e7in a\u015famalar\u0131 belirleyecek liderlik kararlar\u0131na katk\u0131da bulunur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131, bilgi toplaman\u0131n ilk ad\u0131m\u0131d\u0131r ve m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri daha derin bilgi \u00fcretmek i\u00e7in takip edilir.<\/span><\/p>\n<h2><b>Paket Servis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyiminizi bir\u00e7ok y\u00f6nden nas\u0131l geli\u015ftirebilece\u011finizi anlamak i\u00e7in m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri gizli silah\u0131n\u0131z olabilir.  <\/span><span style=\"font-weight: 400;\">\u00dcr\u00fcnlerinizi nas\u0131l optimize edece\u011finiz konusunda daha iyi bir fikir edinirsiniz ve bu bilgileri yeni hatlar olu\u015fturmak ve gelecekteki m\u00fc\u015fterileri netle\u015ftirmek i\u00e7in de kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u011fi\u015fim s\u00fcrekli bir s\u00fcre\u00e7tir, para kazanmak, de\u011fi\u015fimi anlamak ve stratejiler planlay\u0131p uygulayarak harekete ge\u00e7mek de \u00f6yle. Hedefleyin ve ba\u015far\u0131n, e\u011fer inand\u0131\u011f\u0131n\u0131z \u015fey buysa, m\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerini dikkate almak en iyi ad\u0131md\u0131r. Sorarsan\u0131z al\u0131rs\u0131n\u0131z, etkili bir \u015fekilde sormak i\u00e7in bir ara\u00e7 kullan\u0131n ve 10 kat b\u00fcy\u00fcmeye giden ba\u015far\u0131l\u0131 yol haritalar\u0131n\u0131 tan\u0131mlamak i\u00e7in kullan\u0131c\u0131n\u0131n beklentilerini kar\u015f\u0131lay\u0131n.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Fede \/ Sagar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f d\u00fcnyas\u0131 sadece m\u00fc\u015fterilerimiz oldu\u011fu i\u00e7in var, onlar\u0131n s\u00f6yleyeceklerini dinlemek kesinlikle mant\u0131kl\u0131. Rakiplerimiz kar\u015f\u0131s\u0131nda ayakta kalabilmek i\u00e7in T\u00fcketici i\u00e7g\u00f6r\u00fcleri \u00e7ok [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri \u0130\u00e7g\u00f6r\u00fcleri: Pazar Ara\u015ft\u0131rman\u0131z i\u00e7in ne ifade ediyorlar? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri, bir \u015firketin m\u00fc\u015fterilerinden toplanan verilerdir. 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