{"id":730128,"date":"2022-11-07T11:00:28","date_gmt":"2022-11-07T11:00:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazarlama-stratejisi-nedir-izlenecek-7-adim\/"},"modified":"2022-11-07T11:00:28","modified_gmt":"2022-11-07T11:00:28","slug":"pazarlama-stratejisi-nedir-izlenecek-7-adim","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazarlama-stratejisi-nedir-izlenecek-7-adim\/","title":{"rendered":"Pazarlama Stratejisi: Nedir + \u0130zlenecek 7 Ad\u0131m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">D\u00fcnyadaki her \u015firket, ister Fortune 500 \u015firketi olsun isterse ilk m\u00fctevaz\u0131 i\u015f giri\u015fimine yeni ba\u015fl\u0131yor olsun, marka bilinirli\u011fini art\u0131rmak ve \u00fcr\u00fcn ve hizmetlerine yeni m\u00fc\u015fteriler \u00e7ekmek i\u00e7in etkili bir pazarlama stratejisine ihtiya\u00e7 duyar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir pazarlama stratejisi olu\u015fturmak, e\u011fer daha \u00f6nce b\u00f6yle bir stratejiyle hi\u00e7 ilgilenmediyseniz daha zor olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurumsal bir pazarlama stratejisinde ele al\u0131nmas\u0131 gereken \u00e7ok \u015fey vard\u0131r. En ba\u015far\u0131l\u0131 pazarlama planlar\u0131, hedef kitle personalar\u0131n\u0131z\u0131n derinlemesine anla\u015f\u0131lmas\u0131ndan net bir pazarlama b\u00fct\u00e7esine kadar pazarlama ak\u0131\u015f\u0131n\u0131n her bile\u015fenini dikkate al\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda pazarlama stratejisi, t\u00fcrleri ve izlenmesi gereken ad\u0131mlar a\u00e7\u0131klanacakt\u0131r.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_a_marketing_strategy?\">Pazarlama stratejisi nedir?<\/a><\/li>\n<li><a href=\"#difference_between_market_strategy_and_marketing_strategy\">Pazar stratejisi ile pazarlama stratejisi aras\u0131ndaki fark<\/a><\/li>\n<li><a href=\"#types_of_marketing_strategies\">Pazarlama stratejisi t\u00fcrleri<\/a><\/li>\n<li><a href=\"#7_steps_for_making_a_great_marketing_strategy\">7 Ad\u0131mda M\u00fckemmel Bir Pazarlama Stratejisi Olu\u015fturmak<\/a><\/li>\n<li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_is_a_marketing_strategy?\" class=\"blankurl\"><span style=\"font-weight: 400;\">Pazarlama stratejisi nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir \u015firketin pazarlama stratejisi, potansiyel m\u00fc\u015fterileri \u00e7ekme ve onlar\u0131 \u00fcr\u00fcn veya hizmetlerini sat\u0131n almaya ikna etme yakla\u015f\u0131m\u0131ndan olu\u015fur. Nas\u0131l bir pazarlama stratejisi olu\u015fturaca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klamadan \u00f6nce bir pazarlama stratejisini ve bunun reklamc\u0131l\u0131\u011f\u0131n\u0131z\u0131 geli\u015ftirmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011fini anlaman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ticari pazarlama stratejileri, esasen pazarlamac\u0131lar\u0131n say\u0131s\u0131z kampanyalar\u0131n\u0131 ve pazarlama modellerini tan\u0131mlamak i\u00e7in kulland\u0131klar\u0131 bir ara\u00e7t\u0131r. M\u00fc\u015fterilerinizin mal ve hizmetlerinize olan ilgisini bu \u015fekilde \u00e7ekebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 bir pazarlama plan\u0131 geli\u015ftirmek i\u00e7in a\u015fa\u011f\u0131daki d\u00f6rt \u015feyi yapman\u0131z gerekir:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mallar\u0131n\u0131z\u0131 veya hizmetlerinizi kimlerin sat\u0131n ald\u0131\u011f\u0131n\u0131 bilin (m\u00fc\u015fterileriniz kimler?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onlar\u0131 mal veya hizmetlerinizi sat\u0131n almaya veya sat\u0131n almaya devam etmeye nas\u0131l te\u015fvik edece\u011finizi \u00f6\u011frenin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakiplerinizi ve benzer hedeflere ula\u015fmak i\u00e7in neler yapt\u0131klar\u0131n\u0131 bilin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama giri\u015fimlerinizin ve kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini nas\u0131l de\u011ferlendirece\u011finizi \u00f6\u011frenin.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pazarlaman\u0131n be\u015f &#8220;P &#8220;si, t\u0131pk\u0131 bir pazarlama plan\u0131nda oldu\u011fu gibi, pazarlama stratejinizde de yer almal\u0131d\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn &#8211; \u00dcr\u00fcn, satmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z \u015feydir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyat &#8211; Kar marjlar\u0131, pazarlama b\u00fct\u00e7esi, vb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yer &#8211; Hangi kanallar\u0131 veya platformlar\u0131 kullanacaks\u0131n\u0131z? Reklam verece\u011finiz en iyi yerleri bulmak i\u00e7in m\u00fc\u015fterilerinizin zaten nerede vakit ge\u00e7irdi\u011fini g\u00f6z \u00f6n\u00fcnde bulundurun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tan\u0131t\u0131m &#8211; Ne yapmaya \u00e7al\u0131\u015f\u0131yorsunuz? (Sosyal medya varl\u0131\u011f\u0131n\u0131z\u0131 olu\u015fturmaya, marka bilinirli\u011finizi art\u0131rmaya, yeni bir \u00fcr\u00fcn\u00fc tan\u0131tmaya veya ba\u015fka bir \u015fey yapmaya m\u0131 \u00e7al\u0131\u015f\u0131yorsunuz?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130nsanlar &#8211; Birincil hedef kitleniz kim? Onlar\u0131 ne harekete ge\u00e7iriyor?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bu sorular\u0131n yan\u0131tlar\u0131n\u0131 \u00f6\u011frendi\u011finizde, i\u015fletmeniz i\u00e7in bir pazarlama plan\u0131 yapmaya ba\u015flamak i\u00e7in harika bir konumda olacaks\u0131n\u0131z.<\/span><\/p>\n<h2 id=\"difference_between_market_strategy_and_marketing_strategy\" class=\"blankurl\"><span style=\"font-weight: 400;\">Pazar stratejisi ile pazarlama stratejisi aras\u0131ndaki fark<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pazar stratejisi ve pazarlama stratejisi s\u0131kl\u0131kla birbirinin yerine kullan\u0131lmaktad\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurumsal ve sat\u0131\u015f stratejileri birbirine benziyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler ayn\u0131 \u015feyleri mi kazan\u0131yor ve sakl\u0131yor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama ve sat\u0131\u015f ayn\u0131 \u015fey midir?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Birbirleriyle ba\u011flant\u0131l\u0131 olsalar da ayn\u0131 de\u011fillerdir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O halde neden pazar stratejisi ve pazarlama stratejisi birbirinin yerine kullan\u0131l\u0131yor?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pazarlaman\u0131n d\u00f6rt Ps&#8217;sinin mucidi Philip Kotler, pazarlama stratejisinde bunlar\u0131n hepsini bir araya getirdi\u011fi i\u00e7in muhtemelen su\u00e7lanacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>pazar stratejisi <\/b><span style=\"font-weight: 400;\">Hedef m\u00fc\u015fterinizin kim olaca\u011f\u0131na ve onlar\u0131 pazardaki di\u011fer oyunculardan \u00fcst\u00fcn oldu\u011funuza nas\u0131l ikna edece\u011finize karar vermek i\u00e7in kulland\u0131\u011f\u0131n\u0131z bir y\u00f6ntemdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer taraftan,<\/span><b> pazarlama strateji\u0307si\u0307<\/b><span style=\"font-weight: 400;\"> \u0130deal m\u00fc\u015fterilerinizi i\u015f teklifiniz konusunda nas\u0131l ikna edece\u011finizi belirleyin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ilkeleri daha iyi kavramak i\u00e7in, Bird on Cloud ad\u0131n\u0131 verece\u011fimiz bir yaz\u0131l\u0131m \u015firketi i\u00e7in baz\u0131 pazar stratejisi \u00f6rneklerini ele alal\u0131m. Bird on Cloud&#8217;un mobil telekom\u00fcnikasyon sekt\u00f6r\u00fcne kurumsal yaz\u0131l\u0131m sa\u011flad\u0131\u011f\u0131n\u0131 varsayal\u0131m.<\/span><\/p>\n<p><b>Pazar yakla\u015f\u0131m\u0131 #1:<\/b><span style=\"font-weight: 400;\">  Bird on Cloud&#8217;un pazar stratejisi, yaz\u0131l\u0131mla e\u015fle\u015ftirilmi\u015f u\u00e7tan uca hizmetler sunarak sekt\u00f6rde farkl\u0131la\u015fmakt\u0131r. Buna kar\u015f\u0131l\u0131k, rakipleri ya yaz\u0131l\u0131m ya da hizmet sa\u011fl\u0131yor, ancak her ikisini birden sa\u011flam\u0131yor.<\/span><\/p>\n<p><b>Pazar yakla\u015f\u0131m\u0131 #2:<\/b><span style=\"font-weight: 400;\">  Bird on Cloud, mobil telekom pazar\u0131n\u0131 bir dizi kritere g\u00f6re ay\u0131rmakta ve 5 milyondan fazla kullan\u0131c\u0131ya ve 50 milyon dolardan fazla y\u0131ll\u0131k gelire sahip grup operat\u00f6rlerini (bir\u00e7ok \u00fclkede faaliyet g\u00f6steren i\u015fletmeler) se\u00e7mektedir. Bird on Cloud, sat\u0131\u015f ve pazarlama \u00e7abalar\u0131n\u0131 bu \u015fekilde odaklamaya \u00e7al\u0131\u015fmaktad\u0131r \u00e7\u00fcnk\u00fc \u015firketin de\u011fer \u00f6nerisi, se\u00e7ilen segmentlerle di\u011ferlerine k\u0131yasla daha g\u00fc\u00e7l\u00fc bir \u015fekilde ba\u011flant\u0131 kuracakt\u0131r.<\/span><\/p>\n<p><b>Pazar yakla\u015f\u0131m\u0131 #3:<\/b><span style=\"font-weight: 400;\">  Mobil operat\u00f6rler faturalama, CRM ve analitik gibi \u00e7e\u015fitli kurumsal uygulamalar kullanmaktad\u0131r. Bunlar SaaS tabanl\u0131 olabilir veya yerel olarak kurulabilir. Bird on Cloud, SaaS tabanl\u0131 analiz yaz\u0131l\u0131m\u0131nda uzmanla\u015fmay\u0131 tercih etti \u00e7\u00fcnk\u00fc bunu ilk yapan onlard\u0131. M\u00fc\u015fterilerinin zihninde yaratt\u0131klar\u0131 marka alg\u0131s\u0131n\u0131 kullanmaya devam etmek istiyorlar. Di\u011fer kurumsal yaz\u0131l\u0131m alanlar\u0131nda kendi sekt\u00f6rleri i\u00e7in potansiyel pazar\u0131 bilerek kaybetmeyi tercih ettiler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu stratejik se\u00e7imler Bird on Cloud&#8217;un hedef m\u00fc\u015fterilerinin kimler olaca\u011f\u0131n\u0131 belirleyecektir. Daha \u00f6nce de belirtildi\u011fi gibi, piyasa stratejileri genellikle en az 12 ayl\u0131k nispeten uzun d\u00f6nemler i\u00e7in olu\u015fturulur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bird on Cloud&#8217;u tekrar ziyaret edip baz\u0131 pazarlama y\u00f6ntemlerini uygularsak, \u015f\u00f6yle g\u00f6r\u00fcnebilir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bird on Cloud, 3. \u00e7eyrekte yeni bir SaaS-Analytics s\u00fcr\u00fcm\u00fc sunmay\u0131 bekliyor. Daha geni\u015f bir pazara a\u00e7\u0131lmadan \u00f6nce, 2. \u00e7eyrekte mevcut m\u00fc\u015fterilerine ula\u015fmay\u0131 ve yeni s\u00fcr\u00fcm\u00fc onlara tan\u0131tmay\u0131 planl\u0131yorlar. Bird on Cloud&#8217;un pazarlama ekibi, Sat\u0131\u015f departman\u0131n\u0131 sat\u0131\u015f art\u0131r\u0131c\u0131 teminatlarla donat\u0131yor ve mevcut m\u00fc\u015fterileri reklamlar ve e-postalarla hedefliyor. Bu y\u00fczden mevcut t\u00fcketicilere daha fazla sat\u0131\u015f yaparak i\u015fe ba\u015fl\u0131yorlar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dc\u00e7\u00fcnc\u00fc \u00e7eyrekte yeni bir pazarlama plan\u0131na y\u00f6nelirler, halkla ili\u015fkiler, saha pazarlamas\u0131 vb. ile yeni bir \u00fcr\u00fcn piyasaya s\u00fcrerler. Bird on Clouds&#8217;un yeni m\u00fc\u015fterilere ihtiyac\u0131 var.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte yeniden markala\u015fmaya odaklanabilirler. \u0130ki tan\u0131nm\u0131\u015f mobil analist ve dan\u0131\u015fmanl\u0131k firmas\u0131 olan Gartner ve Deloitte ile b\u00fcy\u00fck bir d\u00fc\u015f\u00fcnce liderli\u011fi \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fct\u00fcyorlar. Beyaz ka\u011f\u0131tlar, filmler, web seminerleri, infografikler vb. arac\u0131l\u0131\u011f\u0131yla benzersiz i\u00e7g\u00f6r\u00fcler sunarlar. Hedef kitlelerinin Bird on Cloud&#8217;un mobil sekt\u00f6r\u00fc bildi\u011fini ve ilgili \u00fcr\u00fcnler sunaca\u011f\u0131n\u0131 (umar\u0131m sat\u0131n al\u0131rlar) d\u00fc\u015f\u00fcnmelerini istiyorlar.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pazar yakla\u015f\u0131m\u0131n\u0131za ba\u011fl\u0131 olarak farkl\u0131 pazarlama taktikleri kullanabilirsiniz. Hesap bazl\u0131, saha, d\u00fc\u015f\u00fcnce liderli\u011fi vb. \u0130deal m\u00fc\u015fteri kitlenize ula\u015fmak i\u00e7in bu pazarlama y\u00f6ntemleri dikkatle se\u00e7ilmelidir.<\/span><\/p>\n<h2 id=\"types_of_marketing_strategies\" class=\"blankurl\"><span style=\"font-weight: 400;\">Pazarlama stratejisi t\u00fcrleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Genel olarak \u00e7e\u015fitli pazarlama stratejileri mevcuttur. Bir pazarlama stratejisi se\u00e7mek, hedef pazar\u0131n\u0131z\u0131n ihtiya\u00e7lar\u0131na, hedef pazar\u0131n\u0131z\u0131n demografik \u00f6zelliklerine ve \u00fcr\u00fcnlerinizin ayr\u0131nt\u0131lar\u0131na bakmay\u0131 i\u00e7erir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama stratejisinin iki ana kategorisi vard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletmeler aras\u0131 (B2B) pazarlama<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletmeden t\u00fcketiciye (B2C) pazarlama<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00c7e\u015fitli pazar stratejileri a\u015fa\u011f\u0131da listelenmi\u015ftir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sebep Pazarlamas\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sebep pazarlamas\u0131, i\u015fletmelerin ve \u015firketlerin, himaye ve marka sadakati gibi pazarlama avantajlar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda para veya fark\u0131ndal\u0131k yaratmak i\u00e7in sosyal ama\u00e7lar\u0131 te\u015fvik etme uygulamas\u0131n\u0131 ifade eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketicilerin %90&#8217;\u0131ndan fazlas\u0131 meme kanseriyle m\u00fccadele, zorbal\u0131\u011f\u0131 durdurma, sigaray\u0131 b\u0131rakma ve intihar\u0131 \u00f6nleme gibi sosyal ama\u00e7lar\u0131 destekleyen firma ve kurulu\u015flardan \u00fcr\u00fcn sat\u0131n alacaklar\u0131n\u0131 belirtmi\u015ftir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130li\u015fkisel Pazarlama<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerle kal\u0131c\u0131 ili\u015fkiler kurmak, ili\u015fki pazarlamas\u0131 sanat\u0131 ve s\u00fcrecidir. Bu, akl\u0131n\u0131zdaki tek \u015feyin mal veya hizmeti satmak oldu\u011fu tipik bir i\u015flemsel sat\u0131\u015f ili\u015fkisinden \u00e7ok daha fazlas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teknolojinin geli\u015fmesi t\u00fcketicilere daha fazla bilgi ve g\u00fc\u00e7 kazand\u0131rm\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fczde kurulu\u015flar, &#8220;m\u00fc\u015fteri her zaman hakl\u0131d\u0131r&#8221; ve m\u00fc\u015fteri t\u00fcm g\u00fcc\u00fc elinde tutar ilkesi alt\u0131nda faaliyet g\u00f6stermektedir. \u0130li\u015fki pazarlamas\u0131, \u00fcr\u00fcn veya hizmeti geli\u015ftirmek i\u00e7in hedef pazar\u0131n ihtiya\u00e7 ve isteklerini kar\u015f\u0131lamaya odaklan\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">A\u011f\u0131zdan A\u011f\u0131za Tan\u0131t\u0131m De\u011feri<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u011f\u0131zdan a\u011f\u0131za reklam, zincirleme bir reaksiyon ba\u015flatt\u0131\u011f\u0131 i\u00e7in en ilgi \u00e7ekici pazarlama stratejilerinden biridir. A\u011f\u0131zdan a\u011f\u0131za pazarlaman\u0131n temeli, m\u00fc\u015fteriler \u00fczerinde olumlu bir izlenim b\u0131rakma fikridir. M\u00fc\u015fteriler \u015firketin \u00fcr\u00fcn veya hizmetinden memnun kal\u0131rsa, bunu arkada\u015flar\u0131na ve ailelerine tavsiye edecek ve kar\u015f\u0131l\u0131k vereceklerdir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u00dccretli Pazarlama<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dijital pazarlama olarak da bilinen \u00fccretli pazarlama, i\u015fletmelerin ve kurulu\u015flar\u0131n hedef pazarlar\u0131n\u0131 m\u00fc\u015fterilerin ilgi alanlar\u0131na ve markayla \u00f6nceki etkile\u015fimlerine g\u00f6re se\u00e7tikleri bir t\u00fcketici hedefleme bi\u00e7imidir. Pahal\u0131 olmas\u0131na ra\u011fmen, dikkatli bir \u015fekilde planlanmas\u0131 daha \u00f6nemli sonu\u00e7lar verecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dccretli pazarlama \u00e7al\u0131\u015fmalar\u0131 i\u00e7in i\u015fletmeler genellikle sosyal medya siteleri, arama motoru sonu\u00e7 sayfalar\u0131, sponsorlu sosyal medya g\u00f6nderileri, sat\u0131\u015f ortakl\u0131\u011f\u0131, t\u0131klama ba\u015f\u0131na \u00f6deme, TV reklamlar\u0131, \u00e7e\u015fitli web sitelerindeki banner reklamlar ve konuk g\u00f6nderileri gibi \u00e7e\u015fitli kanallar kullan\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u00c7e\u015fitlilik Pazarlamas\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eirketler, \u00e7e\u015fitlilik i\u00e7eren bir n\u00fcfusla u\u011fra\u015f\u0131rken \u00e7e\u015fitlilik pazarlamas\u0131n\u0131 bir strateji olarak kullanmaktad\u0131r. Farkl\u0131 m\u00fc\u015fteri segmentlerinin tutum, davran\u0131\u015f, inan\u00e7, g\u00f6r\u00fc\u015f ve taleplerine g\u00f6re \u00e7e\u015fitli pazarlama stratejileri olu\u015fturmay\u0131 gerektirir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130\u015flemsel Pazarlama<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015flemsel pazarlama, t\u00fcccarlar\u0131n indirimler ve kuponlar da dahil olmak \u00fczere \u00e7e\u015fitli teknikler kullanarak sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in kulland\u0131klar\u0131 bir pazarlama stratejisidir. Ama\u00e7, m\u00fc\u015fterilere daha fazla \u00fcr\u00fcn sat\u0131n almalar\u0131 i\u00e7in ilham vermek ve onlar\u0131 motive etmektir. Son y\u0131llardaki yo\u011fun pazar rekabeti nedeniyle sat\u0131\u015flar giderek daha zorlu hale gelmi\u015ftir. \u0130li\u015fkisel pazarlama, i\u015flemsel pazarlaman\u0131n antitezidir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">E-Pazarlama<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130nternet pazarlama stratejisi, e-pazarlaman\u0131n bir di\u011fer ad\u0131d\u0131r. Bu, kurulu\u015fun veya \u015firketin mal ve hizmetlerini \u00e7evrimi\u00e7i olarak pazarlayaca\u011f\u0131 anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-pazarlaman\u0131n en yayg\u0131n bi\u00e7imlerinden baz\u0131lar\u0131 arama motoru optimizasyonu (SEO), \u00fccretli pazarlama, sponsorlu makaleler, konuk g\u00f6nderileri, bannerlar, video ve yaz\u0131l\u0131 reklamlar ve e-posta pazarlamas\u0131n\u0131 i\u00e7erir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Gizli Pazarlama<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gizli pazarlama, gizli pazarlama i\u00e7in kullan\u0131lan ba\u015fka bir kelimedir. Kurulu\u015flar\u0131n ve firmalar\u0131n markalar\u0131n\u0131, \u00fcr\u00fcnlerini veya hizmetlerini, bunu yapt\u0131klar\u0131n\u0131 belli etmeden tan\u0131tmalar\u0131 ak\u0131ll\u0131ca bir pazarlama yakla\u015f\u0131m\u0131d\u0131r. Gizli bir pazarlama tekni\u011finde \u015firketler, t\u00fcketicileri kendilerinden haberdar olmad\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnmeleri i\u00e7in kand\u0131r\u0131rlar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u00c7evrimd\u0131\u015f\u0131 Pazarlama<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Geleneksel pazarlama, \u00e7evrimd\u0131\u015f\u0131 pazarlaman\u0131n bir di\u011fer ad\u0131d\u0131r. Kurulu\u015flar\u0131n ve i\u015fletmelerin geleneksel pazarlama tekniklerini kulland\u0131\u011f\u0131n\u0131 g\u00f6sterir. \u00c7evrimd\u0131\u015f\u0131 pazarlaman\u0131n en yayg\u0131n bi\u00e7imlerinden baz\u0131lar\u0131 TV, radyo, yaz\u0131l\u0131 bas\u0131n, reklam panolar\u0131, bro\u015f\u00fcrler ve gazete reklamlar\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teknolojinin geli\u015fti\u011fi ve e-pazarlaman\u0131n yayg\u0131nla\u015ft\u0131\u011f\u0131 bu \u00e7a\u011fda \u00e7evrimd\u0131\u015f\u0131 veya geleneksel pazarlama art\u0131k ge\u00e7erlili\u011fini yitirmi\u015f gibi g\u00f6r\u00fcnebilir. Bununla birlikte, e-pazarlaman\u0131n yan\u0131 s\u0131ra, d\u00fcnyan\u0131n \u00f6nde gelen markalar\u0131 daha fazla t\u00fcketiciye ula\u015fmak i\u00e7in geleneksel pazarlama y\u00f6ntemlerine g\u00fcvenmeye devam ediyor.<\/span><\/p>\n<h2 id=\"7_steps_for_making_a_great_marketing_strategy\" class=\"blankurl\"><span style=\"font-weight: 400;\">7 Ad\u0131mda M\u00fckemmel Bir Pazarlama Stratejisi Olu\u015fturmak<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Etkili bir pazarlama plan\u0131 olu\u015fturmak i\u00e7in bu yedi temel ad\u0131m\u0131 izleyin. Bir sonraki b\u00f6l\u00fcmde her bir ad\u0131m\u0131n \u00f6zelliklerini daha derinlemesine inceleyelim:<\/span><\/p>\n<ol start=\"1\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Bir pazarlama stratejisi olu\u015fturun.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pazarlama stratejiniz, ekibinizin bu y\u0131l neden belirli kaynaklara, eylemlere ve hedeflere ihtiya\u00e7 duydu\u011funu a\u00e7\u0131klar. Pazarlama plan\u0131n\u0131z stratejinizi nas\u0131l uygulayaca\u011f\u0131n\u0131z\u0131 detayland\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fru \u015fablon, b\u00fct\u00e7enizi, pazarlama giri\u015fimlerinizi ve pazarlama kanallar\u0131n\u0131z\u0131 i\u00e7eren bir pazarlama plan\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir. Ayr\u0131ca, bir i\u015f \u00f6zeti sizi \u015firketin hedefleriyle ileti\u015fim halinde tutacakt\u0131r.<\/span><\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Al\u0131c\u0131 personalar\u0131 olu\u015fturun.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizi tek bir sat\u0131rda \u00f6zetlemeniz gerekiyorsa bu sizin \u015fans\u0131n\u0131z. Al\u0131c\u0131 personas\u0131, ideal m\u00fc\u015fterinin bir tan\u0131m\u0131d\u0131r. Stratejinizi geli\u015ftirirken, al\u0131c\u0131 personalar\u0131 ba\u015flang\u0131\u00e7 noktan\u0131z olmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131 personalar\u0131nda ya\u015f, i\u015f unvan\u0131, gelir, co\u011frafya, ilgi alanlar\u0131 ve engeller gibi \u00f6nemli demografik ve psikografik veriler yer al\u0131r.  <\/span><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Hedeflerinizi belirleyin.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pazarlama stratejinizin hedefleri \u015firketinizin isteklerini yans\u0131tmal\u0131d\u0131r. Di\u011fer pazarlama hedefleri marka bilinirli\u011fini art\u0131rmak veya kaliteli potansiyel m\u00fc\u015fteriler sunmak olabilir. Ayr\u0131ca, sekt\u00f6r\u00fcn\u00fczde d\u00fc\u015f\u00fcnce liderli\u011fi olu\u015fturmaya veya s\u00fcrd\u00fcrmeye ya da m\u00fc\u015fteri de\u011ferini art\u0131rmaya \u00e7al\u0131\u015fabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedefleriniz ne olursa olsun, bunlar\u0131n bir listesini yap\u0131n ve pazarlama ekibinizin \u00f6n\u00fcm\u00fczdeki y\u0131l bunlar\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in nas\u0131l \u00e7aba g\u00f6sterebilece\u011fini d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Do\u011fru ara\u00e7lar\u0131 se\u00e7in.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Hedeflerinizi belirledikten sonra ba\u015far\u0131lar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in do\u011fru araca sahip oldu\u011funuzdan emin olun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sosyal medya planlay\u0131c\u0131lar\u0131 gibi \u00e7evrimi\u00e7i ara\u00e7lar, kitlenizin tercihlerini izlemek i\u00e7in kullan\u0131labilecek analizler sa\u011flar. Web sitenizin ve blogunuzun etkinli\u011fini de\u011ferlendirmek i\u00e7in Google Analytics&#8217;i kullanmay\u0131 da d\u00fc\u015f\u00fcnebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, bunu ba\u015farmak i\u00e7in hedeflerinizi SMART hale getirin.<\/span><\/p>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Medyan\u0131z\u0131 analiz edin.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bir strateji olu\u015fturmak i\u00e7in halihaz\u0131rda nelere sahip oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcn. Varl\u0131klar\u0131n\u0131z\u0131 d\u00fczenlemek i\u00e7in \u00fccretli, sahip olunan ve kazan\u0131lan medyay\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dccretli medya, kitlenize ula\u015fmak i\u00e7in \u00f6deme yapt\u0131\u011f\u0131n\u0131z kanallard\u0131r. Buna TV, do\u011frudan posta ve reklam panolar\u0131 dahil olmak \u00fczere \u00e7evrimd\u0131\u015f\u0131 ve \u00e7evrimi\u00e7i platformlar dahildir.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sahip olunan medya foto\u011fraflar, videolar, podcast&#8217;ler, e-kitaplar, infografikler vb. i\u00e7erir.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UGC, kazan\u0131lm\u0131\u015f medya i\u00e7in kullan\u0131lan ba\u015fka bir terimdir. Markan\u0131zdan bahseden sosyal medya payla\u015f\u0131mlar\u0131, tweetler ve Instagram foto\u011fraflar\u0131 kazan\u0131lm\u0131\u015f medya \u00f6rnekleridir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nelere sahip oldu\u011funuzu ve plan\u0131n\u0131z\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in bunlar\u0131 nas\u0131l birle\u015ftirece\u011finizi g\u00f6rmek i\u00e7in medyan\u0131z\u0131 tek bir yerde toplay\u0131n. E\u011fer kaynaklar hedeflerinize uymuyorsa, onlar\u0131 kesin. Bu, toparlanmak ve bo\u015fluklar\u0131 ke\u015ffetmek i\u00e7in m\u00fckemmel bir and\u0131r.<\/span><\/p>\n<ol start=\"6\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Medya kampanyalar\u0131n\u0131 denetleyin ve planlay\u0131n.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pazarlama ve sahip olunan medyaya odaklan\u0131n. Ard\u0131ndan, al\u0131c\u0131 personalar\u0131n\u0131 inceleyin. Diyelim ki video d\u00fczenleme yaz\u0131l\u0131m\u0131 yap\u0131yorsunuz. Personan\u0131z\u0131n sorunlar\u0131ndan biri videolara temiz ses efektleri eklemekse, \u00e7\u00f6z\u00fcm\u00fcn\u00fcz\u00fcn bu zorlu\u011fu nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klamak i\u00e7in 15 saniyelik bir Instagram demo videosu geli\u015ftirin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir editoryal takvim olu\u015fturun. Konu k\u00fcmeleri, hedefler, format ve kanal etraf\u0131nda i\u00e7erik planlay\u0131n. \u0130\u00e7erik olu\u015fturma fikirleri veya daha derin bir fikir i\u00e7in al\u0131c\u0131 ki\u015fili\u011finizin zorluklar\u0131n\u0131 ekleyin.<\/span><\/p>\n<ol start=\"7\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Harekete ge\u00e7irin.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 ve planlama, yakla\u015f\u0131m\u0131n\u0131z\u0131n nas\u0131l ve hangi ekipler taraf\u0131ndan uygulanaca\u011f\u0131n\u0131 g\u00f6rselle\u015ftirmenize yard\u0131mc\u0131 olmal\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eylemleri atayarak planlar\u0131n\u0131z\u0131 sonu\u00e7land\u0131r\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kampanya ad\u0131mlar\u0131n\u0131 i\u00e7eren bir belge olu\u015fturun. Strateji geli\u015ftirin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uzun vadeli bir belge olu\u015fturun. 12 ayl\u0131k bir plan standartt\u0131r. Bu planl\u0131 zaman \u00e7izelgesi pazarlama stratejinize rehberlik etmelidir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dijital stratejiniz ve plan\u0131n\u0131z firman\u0131za \u00f6zg\u00fc olmal\u0131d\u0131r. Strateji gerekli t\u00fcm bilgilere sahipse sorun ya\u015famazs\u0131n\u0131z.<\/span><\/p>\n<h2 id=\"conclusion\" class=\"blankurl\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak, eksiksiz bir pazarlama stratejisi geli\u015ftirmek zaman al\u0131r. \u0130deal kitlenize istedikleri zaman ve istedikleri yerde ula\u015ft\u0131\u011f\u0131n\u0131zdan emin olmak zaman, s\u0131k\u0131 \u00e7al\u0131\u015fma ve ba\u011fl\u0131l\u0131k gerektirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fmaya devam edin ve bu yaz\u0131da bahsetti\u011fimiz kaynaklar\u0131 kullan\u0131n. Zaman i\u00e7inde ara\u015ft\u0131rmalar ve m\u00fc\u015fteri geri bildirimleri, stratejinizi zaman\u0131n\u0131z\u0131n \u00e7o\u011funu hedef kitlenizin \u00f6nem verdi\u011fi pazarlama kanallar\u0131na harcayacak \u015fekilde ayarlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcleri ara\u015ft\u0131rmas\u0131 konusunda yard\u0131ma ihtiyac\u0131n\u0131z varsa QuestionPro&#8217;daki uzmanlarla ileti\u015fime ge\u00e7in. QuestionPro, s\u00fcrecin \u00fcstesinden gelmenize ve verilerinizi tam potansiyeliyle kullanman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyadaki her \u015firket, ister Fortune 500 \u015firketi olsun isterse ilk m\u00fctevaz\u0131 i\u015f giri\u015fimine yeni ba\u015fl\u0131yor olsun, marka bilinirli\u011fini art\u0131rmak ve [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":721857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama Stratejisi: Nedir + \u0130zlenecek 7 Ad\u0131m | QuestionPro<\/title>\n<meta name=\"description\" content=\"Pazarlama stratejisi, bir \u015firketin \u00fcr\u00fcn veya hizmeti i\u00e7in m\u00fc\u015fteri taban\u0131n\u0131 b\u00fcy\u00fctmeye y\u00f6nelik genel plan\u0131d\u0131r. 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