{"id":730194,"date":"2022-10-10T11:00:25","date_gmt":"2022-10-10T18:00:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/sendikasyon-arastirmasi-pazar-arastirmasi-icin-nedir\/"},"modified":"2022-10-10T11:00:25","modified_gmt":"2022-10-10T11:00:25","slug":"sendikasyon-arastirmasi-pazar-arastirmasi-icin-nedir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/sendikasyon-arastirmasi-pazar-arastirmasi-icin-nedir\/","title":{"rendered":"Sendikasyon Ara\u015ft\u0131rmas\u0131: Pazar Ara\u015ft\u0131rmas\u0131 \u0130\u00e7in Nedir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sendikasyon ara\u015ft\u0131rmas\u0131, belirli bir m\u00fc\u015fteri i\u00e7in yap\u0131lmaks\u0131z\u0131n bir pazar ara\u015ft\u0131rmas\u0131 \u015firketi taraf\u0131ndan finanse edilen ve y\u00fcr\u00fct\u00fclen bir \u00e7al\u0131\u015fma t\u00fcr\u00fcd\u00fcr.  <\/span><span style=\"font-weight: 400;\">Genel olarak, bir pazar ara\u015ft\u0131rma firmas\u0131 iki t\u00fcr ara\u015ft\u0131rma sa\u011flar:  <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00d6zel ara\u015ft\u0131rma:<\/b><span style=\"font-weight: 400;\"> \u00d6zel ara\u015ft\u0131rma tipik olarak tek bir m\u00fc\u015fteri\/m\u00fc\u015fteri i\u00e7in ger\u00e7ekle\u015ftirilir ve tek bir m\u00fc\u015fteri\/m\u00fc\u015fteri taraf\u0131ndan finanse edilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sendikasyon ara\u015ft\u0131rmas\u0131:<\/b><span style=\"font-weight: 400;\"> Ancak, bir\u00e7ok \u015firket veya sekt\u00f6re y\u00f6neliktir.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yeni trendler, t\u00fcketici davran\u0131\u015flar\u0131, marka konumland\u0131rmas\u0131, \u00fcr\u00fcn kullan\u0131m\u0131 gibi bir sekt\u00f6r\u00fc etkileyen de\u011fi\u015fkenlere ili\u015fkin verilerin sistematik olarak toplanmas\u0131 ve analiz edilmesi pazar ara\u015ft\u0131rmas\u0131n\u0131 olu\u015fturur. Marka pazarlamas\u0131, rekabet istihbarat\u0131 veya kurumsal strateji uzmanlar\u0131 i\u00e7in pazar ara\u015ft\u0131rmas\u0131n\u0131n \u00fcretti\u011fi veriler paha bi\u00e7ilmez bir kaynakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketler, g\u00fcvenilir ara\u015ft\u0131rma metodolojileri (ROI) taraf\u0131ndan \u00fcretilen bilgilerle donanarak en y\u00fcksek yat\u0131r\u0131m getirisini elde etmek i\u00e7in veri odakl\u0131 kararlar alabilirler. Pazarlama b\u00fct\u00e7elerini kullanarak uygun pazar segmentlerine odaklanmal\u0131 ve gelecekteki pazar geli\u015fmelerine ve de\u011fi\u015fikliklerine haz\u0131rlanmal\u0131d\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda sendikasyon ara\u015ft\u0131rmas\u0131 ve pazar ara\u015ft\u0131rmas\u0131 i\u00e7in \u00f6nemi \u00f6rneklerle ele al\u0131nacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sendikasyon Ara\u015ft\u0131rmas\u0131 Nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sendikasyon ara\u015ft\u0131rma giri\u015fimleri her zaman birden fazla m\u00fc\u015fteriyi i\u00e7erir. Genellikle iki kategoriden birine girer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ortak end\u00fcstri komitesi (JIC) veya pazar ara\u015ft\u0131rma kurumu taraf\u0131ndan ba\u015flat\u0131lan sendikasyon ara\u015ft\u0131rmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnibus tarz\u0131 veya d\u00fczenli olarak programlanan sendikasyon ara\u015ft\u0131rmas\u0131.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sendikasyon ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fcten bir pazar ara\u015ft\u0131rma \u015firketi, d\u00fczenli olarak bilgi toplamalar\u0131na ve daha sonra bu verileri, bu bilgilerin analizinden kaynaklanan raporlarla birlikte di\u011fer \u015firketlere sunmalar\u0131na olanak tan\u0131yan faaliyetlerde bulunur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Projenin \u00e7\u0131kt\u0131lar\u0131, bunlar\u0131 sat\u0131n almak isteyen herkese a\u00e7\u0131kt\u0131r. Bunlar s\u0131kl\u0131kla raporlarda, sunumlarda ve hatta i\u015flenmemi\u015f verilerde sunulur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ara\u015ft\u0131rmaya yat\u0131r\u0131m yapmak, pazar hakk\u0131nda derinlemesine bilgi edinmek isteyen i\u015fletmeler i\u00e7in genellikle mali a\u00e7\u0131dan mant\u0131kl\u0131 bir se\u00e7imdir. Maliyet etkinli\u011fi ana avantajlardan biridir. Ara\u015ft\u0131rma giderleri, ayn\u0131 \u00e7al\u0131\u015fma sonu\u00e7lar\u0131n\u0131 elde eden \u015firketler aras\u0131nda payla\u015ft\u0131r\u0131l\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131nda sistematik ara\u015ft\u0131rman\u0131n \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">G\u00fc\u00e7l\u00fc bir i\u015f plan\u0131n\u0131n olu\u015fturulmas\u0131 kapsaml\u0131 bir pazar ara\u015ft\u0131rmas\u0131 gerektirir. Kurulu\u015flar bazen ara\u015ft\u0131rma s\u00fcrecini atlar veya \u015firket stratejilerini en iyi \u015fekilde destekleyen pazar ara\u015ft\u0131rmas\u0131 konusunda karars\u0131z kal\u0131rlar. \u0130\u015fletmeler, pazar ara\u015ft\u0131rmas\u0131n\u0131 s\u00fcre\u00e7lerine dahil etmeyi d\u00fc\u015f\u00fcn\u00fcyorlarsa i\u015fe ara\u015ft\u0131rmay\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak ba\u015flamal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sendikasyon pazar ara\u015ft\u0131rmas\u0131 sa\u011flay\u0131c\u0131s\u0131 belirli verilere veya sekt\u00f6rlere odaklan\u0131r. Baz\u0131 pazar ara\u015ft\u0131rma \u015firketleri sadece tarama verileri, anketler veya \u00fcr\u00fcn lansman analizleri gibi belirli verilere odaklanabilir. Ayr\u0131ca daha kapsaml\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 veya uzun vadeli stratejik \u00f6ng\u00f6r\u00fcler de sunabilirler. Bir \u015firket tek bir sekt\u00f6r i\u00e7in ara\u015ft\u0131rma konusunda uzmanla\u015fabilirken, di\u011ferleri \u00e7e\u015fitli sekt\u00f6rleri kapsayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sendikal pazar ara\u015ft\u0131rmas\u0131 ba\u015flamak i\u00e7in harika bir yerdir. Bu sa\u011flar:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u0131zl\u0131 ve g\u00fcvenilir bilgi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazar\u0131n bir b\u00fct\u00fcn olarak kapsaml\u0131 bir tan\u0131m\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sekt\u00f6r\u00fcn ge\u00e7mi\u015fine, mevcut durumuna ve potansiyel sorunlar\u0131na bir bak\u0131\u015f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka bilinirli\u011finin yan\u0131 s\u0131ra belirli firmalar ve \u00fcr\u00fcnler hakk\u0131ndaki t\u00fcketici g\u00f6r\u00fc\u015fleri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rekabete ili\u015fkin y\u00fczeysel de\u011ferlendirmeler.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Sendikal pazar ara\u015ft\u0131rmas\u0131n\u0131n, \u00f6zel bir \u00e7al\u0131\u015fman\u0131n sa\u011flayamayaca\u011f\u0131 pek \u00e7ok \u00f6nemi vard\u0131r. \u015eimdi bunun \u00f6nemini daha ayr\u0131nt\u0131l\u0131 olarak inceleyelim.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Temsili bir piyasa genel g\u00f6r\u00fcn\u00fcm\u00fc sunmak.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Etkili bir sendikasyon ara\u015ft\u0131rmas\u0131 t\u00fcm pazar\u0131 temsil eden bir \u00f6rneklem sa\u011flarken, \u00f6zel ara\u015ft\u0131rma s\u0131kl\u0131kla daha spesifik bir konu, sorun veya gruba odaklan\u0131r. T\u00fcketiciler, m\u00fc\u015fteriler ve \u015firketler de dahil olmak \u00fczere t\u00fcm piyasa kat\u0131l\u0131mc\u0131lar\u0131n\u0131n belirgin bir resmini verir. B\u00fcy\u00fck, a\u011f\u0131rl\u0131kl\u0131 \u00f6rneklem do\u011fru, ilgili ve eyleme ge\u00e7irilebilir istihbarat sa\u011flamal\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sekt\u00f6rdeki e\u011filimleri anlamak.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Belirli bir sekt\u00f6r\u00fc etkileyen sorunlara makro d\u00fczeyde bir bak\u0131\u015f a\u00e7\u0131s\u0131, geni\u015f bir \u00f6l\u00e7ekte y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc i\u00e7in genellikle sendikal ara\u015ft\u0131rmalar yoluyla sa\u011flan\u0131r. Bu, sekt\u00f6r\u00fc etkilemesi muhtemel konulara \u00f6nceden ba\u015flamak isteyen kurulu\u015flar i\u00e7in faydal\u0131d\u0131r. Piyasa ortam\u0131n\u0131 ve bu ortamdaki yerlerini anlamak isteyenler bunu faydal\u0131 bulacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Marka bilinirli\u011fi, g\u00fcc\u00fc ve alg\u0131 metriklerini tan\u0131mlamak.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yukar\u0131da belirtildi\u011fi gibi, bu pazara genel bak\u0131\u015f perspektifi, sendikasyon ara\u015ft\u0131rmalar\u0131na yat\u0131r\u0131m yapan \u015firketlerin, markalar\u0131n\u0131n ve \u00fcr\u00fcn tekliflerinin rakiplerine k\u0131yasla mevcut ve potansiyel m\u00fc\u015fteriler aras\u0131nda nas\u0131l de\u011ferlendirildi\u011fini de\u011ferlendirmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Rekabet\u00e7i istihbarat hizmetlerini anlamak.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sendikasyon ara\u015ft\u0131rmas\u0131, \u015firketlerini rekabet\u00e7i bir pazarda konumland\u0131rmak i\u00e7in bilgi arayan rekabet\u00e7i istihbarat uzmanlar\u0131 i\u00e7in de\u011ferli bir kaynak olabilir. Geni\u015f \u00e7apl\u0131 end\u00fcstri e\u011filimleri hakk\u0131nda i\u00e7g\u00f6r\u00fc ve bir end\u00fcstri veya pazardaki belirli konular hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir anlay\u0131\u015f sa\u011flar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sendikasyon Ara\u015ft\u0131rma \u00d6rnekleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sendikal bir ara\u015ft\u0131rma raporu, bir\u00e7ok sekt\u00f6r veya bir ya da birden fazla i\u015fletmedeki bir\u00e7ok ki\u015fi i\u00e7in ge\u00e7erli olan genel bir konuyu kapsayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer bir se\u00e7enek de i\u015fletmelerin belirli bir posta kodu, il\u00e7e, DMA, eyalet ve di\u011fer alanlar\u0131n demografik \u00f6zelliklerine ili\u015fkin verileri i\u00e7eren bir rapor alabilecekleri pazar ara\u015ft\u0131rmas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birka\u00e7 \u00f6rne\u011fin daha \u00fczerinden ge\u00e7elim.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Geni\u015f tabanl\u0131 end\u00fcstri stratejisi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler, \u00e7e\u015fitli sekt\u00f6rlerde tipik bir sendikal ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 kullanabilir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rma<\/a> \u015firketi tatil al\u0131\u015fveri\u015fi sezonundan \u00f6nce Amerikal\u0131lar\u0131n tercihleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in tatil sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda anket yapacakt\u0131r.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Elektronik sekt\u00f6r\u00fc ve giyim sekt\u00f6r\u00fc de dahil olmak \u00fczere bir\u00e7ok perakende sekt\u00f6r\u00fc bu verileri kullanabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sekt\u00f6re \u00f6zel teknik<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sendikasyon ara\u015ft\u0131rma ara\u00e7lar\u0131 yaln\u0131zca belirli sekt\u00f6rler veya alt sekt\u00f6rler i\u00e7in veri sunabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Belirli bir ara\u015ft\u0131rma \u015firketinin, ara\u00e7 sahiplerinin ve al\u0131c\u0131lar\u0131n\u0131n duygular\u0131n\u0131 belirlemek i\u00e7in bir \u00e7al\u0131\u015fma yapma olas\u0131l\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu nedenle, otomobil \u00fcreticileri veya bayileri raporun hedef kitlesi aras\u0131nda olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak, g\u00fcncel ta\u015f\u0131t kredisi faiz oranlar\u0131yla ilgili sorulara da yer verebiliriz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bankalar veya kredi birlikleri gibi finans kurumlar\u0131, verilere de\u011fer verdikleri i\u00e7in verileri almaya karar verebilirler. Bayramlar gibi s\u0131k s\u0131k meydana gelen olaylar veya elektrikli ara\u00e7lar gibi pop\u00fcler temalar, ortak ara\u015ft\u0131rma fikirleri sa\u011flayabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En faydal\u0131 sendikal ara\u015ft\u0131rmalar eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fcler sa\u011flar. Bir kurulu\u015fun b\u00fcy\u00fcme ve daha y\u00fcksek gelirle sonu\u00e7lanacak belirli planlar ve tedbirler geli\u015ftirme kabiliyeti, bir pazar, t\u00fcketici davran\u0131\u015f\u0131, \u00fcr\u00fcn kullan\u0131m\u0131, ortaya \u00e7\u0131kan trendler ve di\u011fer sekt\u00f6r temalar\u0131na ili\u015fkin temsili veriler ve analizlerle g\u00fc\u00e7lendirilebilir. Buna yat\u0131r\u0131m yapmak, kurulu\u015flar\u0131n optimum yat\u0131r\u0131m getirisi i\u00e7in bu \u00f6nemli bilgiyi edinmelerini sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da anket yaz\u0131l\u0131m\u0131m\u0131z gibi veri toplama ara\u00e7lar\u0131 ve uzun ara\u015ft\u0131rmalar i\u00e7in bir i\u00e7g\u00f6r\u00fc k\u00fct\u00fcphanesi sa\u011fl\u0131yoruz. Bir demo g\u00f6rmek veya daha fazla bilgi edinmek istiyorsan\u0131z Insight Hub&#8217;\u0131 ziyaret edin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sendikasyon ara\u015ft\u0131rmas\u0131, belirli bir m\u00fc\u015fteri i\u00e7in yap\u0131lmaks\u0131z\u0131n bir pazar ara\u015ft\u0131rmas\u0131 \u015firketi taraf\u0131ndan finanse edilen ve y\u00fcr\u00fct\u00fclen bir \u00e7al\u0131\u015fma t\u00fcr\u00fcd\u00fcr. Genel [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":719497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sendikasyon Ara\u015ft\u0131rmas\u0131: Pazar Ara\u015ft\u0131rmas\u0131 \u0130\u00e7in Nedir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sendikasyon ara\u015ft\u0131rmas\u0131, belirli bir m\u00fc\u015fteri i\u00e7in yap\u0131lmaks\u0131z\u0131n bir pazar ara\u015ft\u0131rmas\u0131 \u015firketi taraf\u0131ndan finanse edilen ve y\u00fcr\u00fct\u00fclen bir \u00e7al\u0131\u015fma t\u00fcr\u00fcd\u00fcr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/sendikasyon-arastirmasi-pazar-arastirmasi-icin-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sendikasyon Ara\u015ft\u0131rmas\u0131: Pazar Ara\u015ft\u0131rmas\u0131 \u0130\u00e7in Nedir? 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