{"id":730200,"date":"2022-10-31T11:00:08","date_gmt":"2022-10-31T18:00:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/uygulamali-arastirma-tanim-turler-ve-ornekler\/"},"modified":"2022-10-31T11:00:08","modified_gmt":"2022-10-31T11:00:08","slug":"uygulamali-arastirma-tanim-turler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/uygulamali-arastirma-tanim-turler-ve-ornekler\/","title":{"rendered":"Uygulamal\u0131 Ara\u015ft\u0131rma: Tan\u0131m, T\u00fcrler ve \u00d6rnekler"},"content":{"rendered":"
Her ara\u015ft\u0131rma projesi, ara\u015ft\u0131rman\u0131n amac\u0131n\u0131n net bir \u015fekilde tan\u0131mlanmas\u0131yla ba\u015flar ve bu da kullan\u0131lan ara\u015ft\u0131rma prosed\u00fcr\u00fcn\u00fcn veya yakla\u015f\u0131m\u0131n\u0131n belirlenmesine yard\u0131mc\u0131 olur. Bu anlamda, bir ara\u015ft\u0131rmac\u0131 temel ya da uygulamal\u0131 ara\u015ft\u0131rmalar y\u00fcr\u00fctebilir.<\/span><\/p>\n Bu ara\u015ft\u0131rma, belirli bir sorunu \u00e7\u00f6zmek i\u00e7in belirli sorular\u0131 yan\u0131tlamaya odaklan\u0131r.<\/b> K\u00fclt\u00fcrel veya kurumsal bir soruna \u00e7\u00f6z\u00fcm bulmaya \u00e7al\u0131\u015f\u0131r ve genellikle temel veya saf ara\u015ft\u0131rma i\u00e7in bir takip ara\u015ft\u0131rma plan\u0131d\u0131r.<\/span><\/p>\n Bu blogda, uygulamal\u0131 ara\u015ft\u0131rma t\u00fcrlerini a\u00e7\u0131klayacak ve baz\u0131 \u00f6rnekler verece\u011fiz. Ancak bundan \u00f6nce, bunun ne oldu\u011funu g\u00f6zden ge\u00e7irece\u011fiz.<\/span><\/p>\n Uygulamal\u0131 ara\u015ft\u0131rma, belirli sorunlara veya konulara \u00e7\u00f6z\u00fcm bulman\u0131n sistematik olmayan bir yoludur. Bu sorunlar veya meseleler bireysel, grupsal veya toplumsal d\u00fczeyde olabilir. Do\u011frudan \u00e7\u00f6z\u00fcm bulmaya y\u00f6neldi\u011fi i\u00e7in “sistematik olmayan” olarak adland\u0131r\u0131l\u0131r.<\/span><\/p>\n Genellikle “bilimsel s\u00fcre\u00e7” olarak adland\u0131r\u0131l\u0131r \u00e7\u00fcnk\u00fc mevcut bilimsel ara\u00e7lar\u0131 kullan\u0131r ve bunlar\u0131 cevaplar\u0131 bulmak i\u00e7in kullan\u0131r.<\/b><\/p>\n Normal ara\u015ft\u0131rmalarda oldu\u011fu gibi, ara\u015ft\u0131rmac\u0131 sorunu tan\u0131mlar, bir hipotez olu\u015fturur ve ard\u0131ndan bunu test etmek i\u00e7in deneyler yapar. Ger\u00e7ek veya temel ara\u015ft\u0131rmalar\u0131n bulgular\u0131n\u0131 derinlemesine inceler.<\/span><\/p>\n Bu ara\u015ft\u0131rman\u0131n \u00fc\u00e7 t\u00fcr\u00fc vard\u0131r: <\/span><\/p>\n Her bir t\u00fcr\u00fcn k\u0131sa versiyonlar\u0131 a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r:<\/span><\/p>\n De\u011ferlendirme ara\u015ft\u0131rmas\u0131, uygulamal\u0131 ara\u015ft\u0131rman\u0131n bir t\u00fcr\u00fcd\u00fcr. Bir ara\u015ft\u0131rma konusu hakk\u0131ndaki bilgilere bakar. <\/span>Bu t\u00fcr ara\u015ft\u0131rmalar objektif ara\u015ft\u0131rmalara yol a\u00e7ar veya insanlar\u0131n daha iyi kararlar almas\u0131na yard\u0131mc\u0131 olur. <\/b>\u00c7o\u011fu zaman, de\u011ferlendirme ara\u015ft\u0131rmas\u0131 i\u015f ortamlar\u0131nda kullan\u0131l\u0131r. <\/span><\/p>\n Kurulu\u015f bu ara\u015ft\u0131rmay\u0131, genel giderlerin nas\u0131l azalt\u0131labilece\u011fini veya \u00e7ok azalt\u0131labilece\u011fini bulmak i\u00e7in kullan\u0131r.<\/span><\/p>\n Ara\u015ft\u0131rma ve Geli\u015ftirme, uygulamal\u0131 ara\u015ft\u0131rman\u0131n ikinci t\u00fcr\u00fcd\u00fcr. Ana hedefi, toplumdaki belirli pazarlar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan yeni \u00fcr\u00fcnler, mallar veya hizmetler yaratmak veya tasarlamakt\u0131r. Pazar\u0131n ihtiya\u00e7lar\u0131n\u0131n ne oldu\u011funu \u00f6\u011frenir.<\/span> Bir kurulu\u015fun ihtiya\u00e7lar\u0131n\u0131 zaten kar\u015f\u0131layan \u00fcr\u00fcnleri geli\u015ftirmek i\u00e7in yeni yollar bulmaya odaklan\u0131r.<\/b><\/p>\n Eylem ara\u015ft\u0131rmas\u0131, uygulamal\u0131 ara\u015ft\u0131rman\u0131n \u00fc\u00e7\u00fcnc\u00fc t\u00fcr\u00fcd\u00fcr. Eylem ara\u015ft\u0131rmas\u0131, g\u00fcnl\u00fck hayatta ve do\u011fada olan \u015feyler hakk\u0131nda bilgi edinmenin bir yoludur.<\/span> Amac\u0131, i\u015fletmeyi do\u011fru y\u00f6ne y\u00f6nlendirerek i\u015f sorunlar\u0131na ger\u00e7ek d\u00fcnya \u00e7\u00f6z\u00fcmleri bulmakt\u0131r.<\/b><\/p>\n Uygulamal\u0131 \u00e7al\u0131\u015fma, fen bilimlerinden sosyal bilimlere kadar bir\u00e7ok \u00e7al\u0131\u015fma ve ara\u015ft\u0131rma alan\u0131nda kullan\u0131lmaktad\u0131r. Ayr\u0131ca bu alanlarda nas\u0131l kullan\u0131ld\u0131\u011f\u0131ndan bahsediyor ve baz\u0131 \u00f6rnekler veriyoruz:<\/span><\/p>\n \u0130\u015f sekt\u00f6rlerindeki uygulamal\u0131 \u00e7al\u0131\u015fma, tamamen bu sekt\u00f6rlerin \u00fcr\u00fcn ve hizmetlerine ba\u011fl\u0131d\u0131r. Kurulu\u015flar\u0131n pazar ihtiya\u00e7lar\u0131n\u0131 ve e\u011filimlerini anlamalar\u0131na, ard\u0131ndan \u00fcr\u00fcnlerini m\u00fc\u015fterilere uyacak \u015fekilde \u015fekillendirmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n \u0130\u015fletmeler, bulgular\u0131ndaki bo\u015fluklar\u0131 tespit etmelerine ve hedef pazar tercihleri hakk\u0131nda birincil bilgi edinmelerine olanak tan\u0131d\u0131\u011f\u0131 i\u00e7in bu ara\u015ft\u0131rmadan yararlan\u0131r.<\/b><\/p>\n \u00d6rnek:<\/b><\/p>\n Uygulamal\u0131 \u00e7al\u0131\u015fma, e\u011fitim alan\u0131nda farkl\u0131 \u00f6\u011fretim yollar\u0131n\u0131 test etmek ve daha iyi \u00f6\u011fretme ve \u00f6\u011frenme yollar\u0131 bulmak i\u00e7in kullan\u0131l\u0131r. Yeni e\u011fitim politikalar\u0131 uygulanmadan \u00f6nce, ne kadar iyi \u00e7al\u0131\u015ft\u0131klar\u0131, \u00f6\u011fretimi nas\u0131l etkiledikleri ve s\u0131n\u0131f\u0131n nas\u0131l i\u015fledi\u011fi test edilir.<\/span><\/p>\n Uygulamal\u0131 e\u011fitim ara\u015ft\u0131rmas\u0131, birinci el kaynaklardan veri toplamak i\u00e7in nicel ve nitel y\u00f6ntemler kullan\u0131r.<\/b> Bu bilgiler daha sonra de\u011ferli sonu\u00e7lar veya \u00e7\u0131kar\u0131mlar elde etmek i\u00e7in farkl\u0131 \u015fekillerde ele al\u0131n\u0131r ve yorumlan\u0131r.<\/span><\/p>\n Bu alandaki uygulamal\u0131 ara\u015ft\u0131rmalar\u0131n \u00e7o\u011fu, farkl\u0131 durumlarda deneyerek bir \u015feyler yapman\u0131n farkl\u0131 yollar\u0131n\u0131 geli\u015ftirmek ve test etmek i\u00e7in yap\u0131l\u0131r. Ger\u00e7ek d\u00fcnyan\u0131n do\u011fru g\u00f6zlemlerine ve tan\u0131mlar\u0131na dayan\u0131r.<\/span><\/p>\n \u00d6rnek:<\/b><\/p>\n Daha \u00f6nce de belirtildi\u011fi gibi, uygulamal\u0131 \u00e7al\u0131\u015fma genellikle bilimsel bir s\u00fcre\u00e7 olarak adland\u0131r\u0131l\u0131r \u00e7\u00fcnk\u00fc cevaplar\u0131 bulmak i\u00e7in mevcut bilimsel ara\u00e7lar\u0131 kullan\u0131r. Fizik, mikrobiyoloji, termodinamik ve di\u011fer alanlarda kullan\u0131labilir.<\/span><\/p>\n \u00d6rnek:<\/p>\n Ara\u015ft\u0131rmac\u0131lar, psikoloji alan\u0131ndaki bu ara\u015ft\u0131rmay\u0131 insanlar\u0131n i\u015f yerinde nas\u0131l davrand\u0131klar\u0131n\u0131, \u0130K’n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve organizasyonun nas\u0131l b\u00fcy\u00fcy\u00fcp de\u011fi\u015fti\u011fini anlamak i\u00e7in kullan\u0131yor ve b\u00f6ylece \u00e7\u00f6z\u00fcmler \u00fcretebiliyorlar.<\/span><\/p>\n Ara\u015ft\u0131rmac\u0131lar\u0131n insanlar\u0131n nas\u0131l d\u00fc\u015f\u00fcnd\u00fcklerini anlamaya \u00e7al\u0131\u015ft\u0131klar\u0131 ve daha sonra davran\u0131\u015flar\u0131na en uygun \u00e7\u00f6z\u00fcmleri bulduklar\u0131 alanlarda \u00e7ok kullan\u0131l\u0131r.<\/span><\/p>\n \u00d6rnek:<\/b><\/p>\n Bu ara\u015ft\u0131rma, t\u0131p end\u00fcstrisindeki yeni ila\u00e7lar\u0131 incelemek i\u00e7in kullan\u0131l\u0131r.<\/b> Kan\u0131ta dayal\u0131 sonu\u00e7lar \u00fcretmek i\u00e7in bilimsel bilgi ve prosed\u00fcrleri sa\u011fl\u0131k deneyimleriyle birle\u015ftirir.<\/span><\/p>\n \u00d6rnek:<\/b><\/p>\n Uygulamal\u0131 ara\u015ft\u0131rma, kurulu\u015flar\u0131n belirli sorunlara ger\u00e7ek d\u00fcnyadan \u00e7\u00f6z\u00fcmler bulmalar\u0131na yard\u0131mc\u0131 olurken ayn\u0131 zamanda \u00e7\u0131kt\u0131lar\u0131n\u0131 ve \u00fcretkenliklerini art\u0131rd\u0131\u011f\u0131 i\u00e7in ara\u015ft\u0131rman\u0131n \u00f6nemli bir yoludur.<\/span> Olaylar\u0131 a\u00e7\u0131klayan teoriler \u00fcretmeye odaklanan temel ara\u015ft\u0131rman\u0131n aksine, uygulamal\u0131 ara\u015ft\u0131rma \u00e7\u00f6z\u00fcm bulmak i\u00e7in kan\u0131tlar\u0131 a\u00e7\u0131klamaya odaklan\u0131r.<\/b><\/p>\n Uygulamal\u0131 \u00e7al\u0131\u015fmada, ara\u015ft\u0131rmac\u0131 veri toplamak i\u00e7in anket, g\u00f6r\u00fc\u015fme ve g\u00f6zlem y\u00f6ntemleri gibi nitel ve nicel y\u00f6ntemler kullan\u0131r. Ara\u015ft\u0131rmac\u0131n\u0131n, uygulamal\u0131 ara\u015ft\u0131rman\u0131n t\u00fcr\u00fcne ve ana oda\u011f\u0131na ba\u011fl\u0131 olarak daha sonra test edilecek olan ger\u00e7ek d\u00fcnya kan\u0131tlar\u0131n\u0131 toplamas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n QuestionPro’da, ara\u015ft\u0131rmac\u0131lara uzun vadeli ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri ve anket yaz\u0131l\u0131m\u0131m\u0131z gibi veri toplama ara\u00e7lar\u0131ndan olu\u015fan bir k\u00fct\u00fcphaneye eri\u015fim sa\u011fl\u0131yoruz. Bir demo g\u00f6rmek veya daha fazla bilgi edinmek istiyorsan\u0131z InsightHub’a gidin.<\/span><\/p>\nUygulamal\u0131 ara\u015ft\u0131rma nedir?<\/span><\/h2>\n
Uygulamal\u0131 ara\u015ft\u0131rma t\u00fcrleri<\/span><\/h2>\n
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De\u011ferlendirme Ara\u015ft\u0131rmas\u0131<\/span><\/h3>\n<\/li>\n<\/ol>\n
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Ara\u015ft\u0131rma ve Geli\u015ftirme<\/span><\/h3>\n<\/li>\n<\/ol>\n
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Eylem Ara\u015ft\u0131rmas\u0131<\/span><\/h3>\n<\/li>\n<\/ol>\n
Uygulamal\u0131 ara\u015ft\u0131rma \u00f6rnekleri<\/span><\/h2>\n
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\u0130\u015fletme alan\u0131nda uygulamal\u0131 \u00e7al\u0131\u015fma<\/span><\/h3>\n<\/li>\n<\/ul>\n
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E\u011fitim alan\u0131nda uygulamal\u0131 \u00e7al\u0131\u015fma<\/span><\/h3>\n<\/li>\n<\/ul>\n
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Fen bilimlerinde uygulamal\u0131 \u00e7al\u0131\u015fma<\/span><\/h3>\n<\/li>\n<\/ul>\n
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Psikoloji alan\u0131nda uygulamal\u0131 \u00e7al\u0131\u015fma<\/span><\/h3>\n<\/li>\n<\/ul>\n
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Sa\u011fl\u0131k alan\u0131nda uygulamal\u0131 \u00e7al\u0131\u015fma<\/span><\/h3>\n<\/li>\n<\/ul>\n
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Sonu\u00e7<\/span><\/h2>\n