

{"id":730209,"date":"2022-10-27T13:02:51","date_gmt":"2022-10-27T13:02:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/isletme-akademik-arastirmasi-nedir-adimlar\/"},"modified":"2022-10-27T13:02:51","modified_gmt":"2022-10-27T13:02:51","slug":"isletme-akademik-arastirmasi-nedir-adimlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/","title":{"rendered":"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bir\u00e7ok y\u00f6netim bilimcinin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck zorluklardan biri, kaliteli i\u015fletme akademik ara\u015ft\u0131rmalar\u0131 \u00fcretebilmektir. Akademisyenler, alan\u0131 olumlu y\u00f6nde etkileyen ara\u015ft\u0131rmalar yapmaya odaklan\u0131yor, ancak ac\u0131 ger\u00e7ek \u015fu ki, uygulamac\u0131 y\u00f6neticiler genellikle bu t\u00fcr ara\u015ft\u0131rmalara ba\u015fvurmuyor.<\/span><\/p>\n<h2><b>\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131 Nedir?<\/b><\/h2>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/academic-research-guide\/\"><span style=\"font-weight: 400;\">Akademik ara\u015ft\u0131rma<\/span><\/a><span style=\"font-weight: 400;\">  \u00fcniversiteler ve kolejler taraf\u0131ndan bir soruya yan\u0131t bulmak veya g\u00f6zlemledikleri bir sorunu \u00e7\u00f6zmek i\u00e7in y\u00fcr\u00fct\u00fclen bir ara\u015ft\u0131rmad\u0131r. \u00c7o\u011fu zaman insanlar ara\u015ft\u0131rman\u0131n t\u00fcpler ve gagalarla bir laboratuvarda olmay\u0131 i\u00e7erdi\u011fini d\u00fc\u015f\u00fcn\u00fcr, ancak bu ger\u00e7eklikten uzakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ki t\u00fcr ara\u015ft\u0131rma vard\u0131r: <a href=\"https:\/\/www.questionpro.com\/blog\/basic-research\/\">temel<\/a> ara\u015ft\u0131rma ve uygulamal\u0131 ara\u015ft\u0131rma. Temel ara\u015ft\u0131rma, belirli bir sorunu anlamaya odaklanan bir ara\u015ft\u0131rma t\u00fcr\u00fcd\u00fcr. Bu ara\u015ft\u0131rma t\u00fcr\u00fc, sorunun &#8220;nas\u0131l&#8221;, &#8220;ne&#8221; ve &#8220;neden &#8220;ine odaklan\u0131r ve olguyu birka\u00e7 ayr\u0131nt\u0131yla a\u00e7\u0131klamaya \u00e7al\u0131\u015fmak i\u00e7in temel bilgileri elde eder.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uygulamal\u0131 ara\u015ft\u0131rma ise belirlenmi\u015f bir sorunun nas\u0131l \u00e7\u00f6z\u00fclece\u011fine odaklan\u0131r. Ampirik metodolojiler, sahada tekrarlanabilen belirli bir soruyu yan\u0131tlamak i\u00e7in kullan\u0131l\u0131r. Her iki <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/#types_of_research_methods_and_example\">ara\u015ft\u0131rma t\u00fcr\u00fc<\/a> de belirli bilgileri bulmaya y\u00f6nelik y\u00f6ntemlerdir. Aralar\u0131ndaki fark, temelin mevcut bilgiyi geni\u015fletmek i\u00e7in, uygulaman\u0131n ise yeni spesifik bilgiler bulmak i\u00e7in kullan\u0131lmas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok \u00fcniversitenin ve y\u00f6netim ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck zorluklardan biri, profesyonel y\u00f6neticiler i\u00e7in akademik a\u00e7\u0131dan titiz ve faydal\u0131 bilgiler \u00fcretmektir. <\/span><a href=\"https:\/\/hbr.org\/2018\/07\/its-time-to-make-business-school-research-more-relevant\"><br \/>\n  <span style=\"font-weight: 400;\">Harvard Business Review<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> yeni i\u015f bilgisi \u00fcretirken iki ana sorun tan\u0131mlam\u0131\u015ft\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u00c7eviride kayboldu<\/strong>. Ara\u015ft\u0131rmac\u0131lar, \u00e7o\u011fu y\u00f6neticinin kendi alanlar\u0131ndaki yeni ara\u015ft\u0131rmalar\u0131 takip etmedi\u011fini tespit etmi\u015ftir. Ayn\u0131 y\u00f6neticilerin, bazen yeni soru\u015fturmalarla \u00e7\u00fcr\u00fct\u00fclebilen eski uygulamalara tutunmalar\u0131 daha olas\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u00c7eviri \u00f6ncesi kay\u0131p<\/strong>. Bu daha karma\u015f\u0131k bir sorundur, \u00e7\u00fcnk\u00fc akademik ara\u015ft\u0131rmac\u0131lar\u0131n ara\u015ft\u0131rmay\u0131 profesyonel y\u00f6neticilerden veya \u00e7al\u0131\u015fanlardan gelen girdilerle tasarlamama e\u011filimi vard\u0131r. Bir n\u00fcfusu ara\u015ft\u0131rmak, uygulamada kullan\u0131lmak \u00fczere onlardan i\u00e7g\u00f6r\u00fc toplamay\u0131 gerektirir.<\/span><\/li>\n<\/ul>\n<h2>\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015f d\u00fcnyas\u0131nda akademik ara\u015ft\u0131rma yapmak zorlu bir g\u00f6revdir. Zaman al\u0131c\u0131d\u0131r ve kaliteli bir ara\u015ft\u0131rma i\u00e7in bir\u00e7ok bilgi kayna\u011f\u0131na ba\u015fvurman\u0131z gerekecektir. Ara\u015ft\u0131rman\u0131za ba\u015flamak i\u00e7in \u00fc\u00e7 kilit noktaya odaklanmal\u0131s\u0131n\u0131z: Sekt\u00f6r analizi, rakip analizi ve m\u00fc\u015fteri analizi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sekt\u00f6r analizi, \u00fcr\u00fcnler ve m\u00fc\u015fterilerle ilgili sekt\u00f6r potansiyeli hakk\u0131nda bilgi sa\u011flar. Bu, se\u00e7ilen sekt\u00f6r\u00fcn mevcut pazar durumunu kar\u015f\u0131la\u015ft\u0131ran bir sat\u0131\u015f plan\u0131 yapmay\u0131 i\u00e7erir. Analiz, sekt\u00f6r\u00fcn durumunu g\u00f6stermek i\u00e7in pasta grafikler veya \u00e7ubuk grafikler \u015feklinde say\u0131sal bilgiler i\u00e7ermelidir. Bu konuda dikkate al\u0131nmas\u0131 gereken baz\u0131 hususlar \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sekt\u00f6r\u00fcn tan\u0131mlanmas\u0131 ve sekt\u00f6re genel bak\u0131\u015f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sekt\u00f6r\u00fcn yap\u0131s\u0131n\u0131 \u00f6zetleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir tahmin sa\u011flay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7 ve d\u0131\u015f payda\u015flar\u0131n belirlenmesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/blog\/swot-analysis-example\/\">SWOT analizi<\/a> yap\u0131n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rekabet analizi, i\u015fletmenin halihaz\u0131rda sekt\u00f6rde bulunanlara k\u0131yasla rekabet avantaj\u0131n\u0131 belirlemek i\u00e7in faydal\u0131d\u0131r.  <a href=\"https:\/\/www.questionpro.com\/blog\/competitive-analysis\/\">Rekabet analizinin<\/a> amac\u0131, ba\u015fkalar\u0131n\u0131 ikna etmek i\u00e7in sekt\u00f6rde sahip oldu\u011funuz etki alan\u0131n\u0131 g\u00f6stermektir. \u0130statistiki bilgi verdi\u011finizden emin olun. Bu analizde sahip olman\u0131z gereken \u015feyler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcm yar\u0131\u015fmac\u0131lar\u0131n listesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletmenin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini vurgulay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazardaki konumunuzu netle\u015ftirin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirketi ve rakiplerden farklar\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak tan\u0131mlay\u0131n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri analizi, i\u015fletme akademik ara\u015ft\u0131rma s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. Bir profil olu\u015fturarak ve \u00fcr\u00fcn veya hizmetin ihtiya\u00e7lar\u0131n\u0131 nas\u0131l kar\u015f\u0131layaca\u011f\u0131n\u0131 belirleyerek <a href=\"https:\/\/www.questionpro.com\/blog\/target-customer\/\">hedef m\u00fc\u015fteriyi<\/a> tan\u0131mlar. Bu basit bir <a href=\"https:\/\/www.questionpro.com\/blog\/academic-research-tools\/\">akademik ara\u015ft\u0131rma arac\u0131d\u0131r<\/a>, ancak bu analiz mevcut ve potansiyel m\u00fc\u015fterileri anlamaya yard\u0131mc\u0131 olabilir. Dahil edilmesi gereken temel \u015feyler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri demografisi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-analytics\/\">Davran\u0131\u015f analizi<\/a> ve sat\u0131n alma kriterleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcreci ve modelleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaman i\u00e7indeki ve gelecekteki de\u011fi\u015fikliklerin projeksiyonu<\/span><\/li>\n<\/ul>\n<h2><b>\u0130\u015fletme Akademik Ara\u015ft\u0131rma Ad\u0131mlar\u0131<\/b><b><\/b><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Bir ara\u015ft\u0131rma konusu se\u00e7me<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Konu se\u00e7imi baz\u0131 ara\u015ft\u0131rmac\u0131lar i\u00e7in zor olabilir. \u00c7o\u011fu deneyimli ara\u015ft\u0131rmac\u0131n\u0131n verdi\u011fi bir tavsiye, ger\u00e7ekten tutkulu oldu\u011funuz bir \u015feyi se\u00e7menizdir. \u0130ster yaz\u0131l\u0131m, ister teknoloji, finans veya pazarlama olsun, d\u00fc\u015f\u00fcnmeniz gereken kritik \u015fey, se\u00e7ti\u011finiz konunun hakim oldu\u011funuz ve kendinizi rahat hissetti\u011finiz bir konuyla ilgili olmas\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Literat\u00fcr taramas\u0131 yazma<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Literat\u00fcr taramas\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">veri toplama<\/a> i\u00e7in bir temel olarak kullanmak \u00fczere \u00e7al\u0131\u015fma alan\u0131n\u0131zdaki di\u011fer ara\u015ft\u0131rmac\u0131lar\u0131n \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00f6zden ge\u00e7irme s\u00fcrecidir. Fikirlerinizi yazmadan \u00f6nce yap\u0131land\u0131r\u0131lm\u0131\u015f bir inceleme faydal\u0131 olabilir. Yap\u0131land\u0131rma, makalelerin ve bilgilerin konu bloklar\u0131na b\u00f6l\u00fcnmesi anlam\u0131na gelir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, &#8220;Austin&#8217;deki teknoloji \u015firketlerinde sosyal medya pazarlamas\u0131&#8221; hakk\u0131nda bir ara\u015ft\u0131rma yazacaksan\u0131z, sosyal medya, teknoloji \u015firketlerinde pazarlama, Austin ekonomisine genel bak\u0131\u015f gibi tek tek terimlerle ilgili literat\u00fcr bulmak, ara\u015ft\u0131rman\u0131zdaki konular ve alt konular hakk\u0131nda yazmaya ba\u015flad\u0131\u011f\u0131n\u0131zda faydal\u0131 olabilir.  <\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Bir ara\u015ft\u0131rma stratejisi se\u00e7me<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma stratejisinin se\u00e7ilmesi iki a\u015famal\u0131 bir s\u00fcre\u00e7tir. \u00d6ncelikle, ara\u015ft\u0131rma yakla\u015f\u0131m\u0131n\u0131za karar vermelisiniz. \u00c7al\u0131\u015fmada kullan\u0131lacak olan plan budur. \u00dc\u00e7 kategoride ara\u015ft\u0131rma yakla\u015f\u0131m\u0131 vard\u0131r: t\u00fcmdengelim, t\u00fcmevar\u0131m ve t\u00fcmdengelim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma yakla\u015f\u0131m\u0131 se\u00e7ildikten sonra, bir sonraki ad\u0131m ara\u015ft\u0131rma <a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\">tasar\u0131m\u0131n\u0131<\/a> se\u00e7mektir. Ara\u015ft\u0131rma tasar\u0131m\u0131, ara\u015ft\u0131rma yakla\u015f\u0131m\u0131na ba\u011fl\u0131 olarak nitel veya nicel olabilir. Say\u0131lar ve istatistikler \u015feklinde toplanan veriler hipotez testi i\u00e7in daha iyi oldu\u011fundan, nicel tasar\u0131m t\u00fcmdengelimli ara\u015ft\u0131rmalar i\u00e7in en iyi sonucu verir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">Niteliksel ara\u015ft\u0131rma<\/a> ise t\u00fcmevar\u0131m ve t\u00fcmdengelimle iyi \u00e7al\u0131\u015f\u0131r ve bir soruyu yan\u0131tlamaya daha fazla odaklan\u0131r, bu nedenle g\u00f6r\u00fc\u015fler ve odak gruplar\u0131 bu t\u00fcr ara\u015ft\u0131rmalar i\u00e7in daha iyi se\u00e7eneklerdir.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u00d6rnekleme<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rneklem, ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131na kat\u0131lacak olan insan grubudur. Ge\u00e7erli bir ara\u015ft\u0131rma, konu olarak se\u00e7ilen sorundan etkilenen temsili bir n\u00fcfusu dikkatle se\u00e7melidir. \u0130ki \u00f6rnekleme y\u00f6ntemi vard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\">Olas\u0131l\u0131k \u00f6rneklemesi<\/a>. Ara\u015ft\u0131rmac\u0131n\u0131n pop\u00fclasyon hakk\u0131nda istatistiksel \u00e7\u0131kar\u0131mlar yapmas\u0131na olanak tan\u0131yan rastgele bir pop\u00fclasyon se\u00e7imini i\u00e7erir.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\">Olas\u0131l\u0131ks\u0131z \u00f6rnekleme<\/a>. Belirlenmi\u015f kriterler kullan\u0131larak dikkatlice se\u00e7ilmi\u015f bir grup insan\u0131 i\u00e7erir.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Veri toplama i\u015fleminin y\u00fcr\u00fct\u00fclmesi<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Art\u0131k ara\u015ft\u0131rma \u015fekilleniyor; s\u0131ra ara\u015ft\u0131rmay\u0131 sonu\u00e7land\u0131rmak i\u00e7in gerekli i\u00e7g\u00f6r\u00fcleri sa\u011flayacak bilgileri toplamaya geldi. En \u00e7ok kullan\u0131lan d\u00f6rt <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection-methods\/\">veri toplama y\u00f6ntemi<\/a> \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">Anketler<\/a>: Bu, ara\u015ft\u0131rmac\u0131n\u0131n neredeyse hi\u00e7 m\u00fcdahalesini gerektirmedi\u011fi ve geni\u015f bir pop\u00fclasyon \u00f6rneklemine uygulanabildi\u011fi i\u00e7in en \u00e7ok kullan\u0131lan veri toplama y\u00f6ntemidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fclakatlar: Bu t\u00fcr bir y\u00f6ntem nicel ve nitel olabilir. Bire bir g\u00f6r\u00fc\u015fmenin avantaj\u0131, genellikle a\u00e7\u0131klama ve veri toplama i\u00e7in daha fazla alan b\u0131rakmas\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">Odak gruplar\u0131<\/a>: G\u00f6r\u00fc\u015fmeler gibi odak grup da nicel ve nitel veriler sa\u011flayabilir. G\u00f6r\u00fc\u015fme ile odak grup aras\u0131ndaki temel fark, ikincisinin 6 ila 10 ki\u015fiyi i\u00e7ermesidir, bu nedenle g\u00f6r\u00fc\u015fmeci de\u011fi\u015fikliklere uyum sa\u011flamaya ve daha h\u0131zl\u0131 bilgi almaya haz\u0131r olmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6zlem: G\u00f6zlem, ara\u015ft\u0131rmac\u0131y\u0131 kat\u0131l\u0131mc\u0131lar\u0131n veya olgunun ger\u00e7ekle\u015fti\u011fi do\u011fal ortama dahil eden bir veri toplama y\u00f6ntemidir. Bu, ara\u015ft\u0131rmac\u0131n\u0131n neler olup bitti\u011fini ger\u00e7ek zamanl\u0131 olarak g\u00f6rmesini sa\u011flar, dolay\u0131s\u0131yla moderat\u00f6r\u00fcn deneklere m\u00fcdahale etmesiyle m\u00fclakatlar\u0131n veya odak gruplar\u0131n\u0131n sahip olabilece\u011fi baz\u0131 \u00f6nyarg\u0131lar\u0131 ortadan kald\u0131r\u0131r.<\/span><\/li>\n<\/ul>\n<h2>Sonu\u00e7<\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcniversiteler ve y\u00fcksekokullar daha de\u011ferli bilgi \u00fcretmek ve bunu temel de\u011ferlerinin bir par\u00e7as\u0131 olarak da\u011f\u0131tmak i\u00e7in inisiyatif almal\u0131d\u0131r. \u0130\u015fletme y\u00f6netimi, yeni ortamlara uyum sa\u011flamak i\u00e7in profesyonellere ihtiya\u00e7 duyan ve s\u00fcrekli de\u011fi\u015fen bir aland\u0131r. Michigan \u00dcniversitesi Ross, bu konuda nas\u0131l \u00f6nc\u00fcl\u00fck edilebilece\u011fine dair m\u00fckemmel bir \u00f6rnektir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program\u0131 ile, <\/span><a href=\"https:\/\/michiganross.umich.edu\/about\/business-impact\"><br \/>\n  <span style=\"font-weight: 400;\">\u0130\u015f + Etki<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">Amac\u0131, ara\u015ft\u0131rma \u00f6\u011frencilerini kurumsal ortaklarla bir araya getirerek i\u015f d\u00fcnyas\u0131nda olumlu etki yaratacak etkili ara\u015ft\u0131rmalar\u0131n yap\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015f d\u00fcnyas\u0131na y\u00f6nelik akademik ara\u015ft\u0131rmalar\u0131n \u00f6n\u00fcnde uzun bir yol var. D\u00fcnyan\u0131n \u00f6nde gelen anket yaz\u0131l\u0131m\u0131 QuestionPro, \u00fcniversiteler ve kolejler i\u00e7in y\u00fcksek kaliteli akademik ara\u015ft\u0131rmalar y\u00fcr\u00fctmek i\u00e7in g\u00fc\u00e7l\u00fc bir \u00e7\u00f6z\u00fcm sunma konusunda uzla\u015fm\u0131\u015ft\u0131r.  <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/pricing\/pricing-academic.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir\u00e7ok y\u00f6netim bilimcinin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck zorluklardan biri, kaliteli i\u015fletme akademik ara\u015ft\u0131rmalar\u0131 \u00fcretebilmektir. Akademisyenler, alan\u0131 olumlu y\u00f6nde etkileyen ara\u015ft\u0131rmalar yapmaya [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":720387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1156],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri analizi, i\u015fletme akademik ara\u015ft\u0131rma s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. Bir profil olu\u015fturarak hedef m\u00fc\u015fteriyi tan\u0131mlar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri analizi, i\u015fletme akademik ara\u015ft\u0131rma s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. Bir profil olu\u015fturarak hedef m\u00fc\u015fteriyi tan\u0131mlar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T13:02:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/business-academic-research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar\",\"datePublished\":\"2022-10-27T13:02:51+00:00\",\"dateModified\":\"2022-10-27T13:02:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/\"},\"wordCount\":1578,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Akademik Ara\u015ft\u0131rma\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/\",\"name\":\"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-10-27T13:02:51+00:00\",\"dateModified\":\"2022-10-27T13:02:51+00:00\",\"description\":\"M\u00fc\u015fteri analizi, i\u015fletme akademik ara\u015ft\u0131rma s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. Bir profil olu\u015fturarak hedef m\u00fc\u015fteriyi tan\u0131mlar.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anketler\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/anketler\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Akademik Ara\u015ft\u0131rma\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/akademik-arastirma\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\",\"name\":\"Fabyio Villegas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"caption\":\"Fabyio Villegas\"},\"description\":\"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar | QuestionPro","description":"M\u00fc\u015fteri analizi, i\u015fletme akademik ara\u015ft\u0131rma s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. Bir profil olu\u015fturarak hedef m\u00fc\u015fteriyi tan\u0131mlar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/","og_locale":"tr_TR","og_type":"article","og_title":"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar | QuestionPro","og_description":"M\u00fc\u015fteri analizi, i\u015fletme akademik ara\u015ft\u0131rma s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. Bir profil olu\u015fturarak hedef m\u00fc\u015fteriyi tan\u0131mlar.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-10-27T13:02:51+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/business-academic-research.jpg","type":"image\/jpeg"}],"author":"Fabyio Villegas","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Fabyio Villegas","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/"},"author":{"name":"Fabyio Villegas","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d"},"headline":"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar","datePublished":"2022-10-27T13:02:51+00:00","dateModified":"2022-10-27T13:02:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/"},"wordCount":1578,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Akademik Ara\u015ft\u0131rma"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/","name":"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-10-27T13:02:51+00:00","dateModified":"2022-10-27T13:02:51+00:00","description":"M\u00fc\u015fteri analizi, i\u015fletme akademik ara\u015ft\u0131rma s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. Bir profil olu\u015fturarak hedef m\u00fc\u015fteriyi tan\u0131mlar.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/isletme-akademik-arastirmasi-nedir-adimlar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Anketler","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/anketler\/"},{"@type":"ListItem","position":3,"name":"Akademik Ara\u015ft\u0131rma","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/akademik-arastirma\/"},{"@type":"ListItem","position":4,"name":"\u0130\u015fletme Akademik Ara\u015ft\u0131rmas\u0131: Nedir + Ad\u0131mlar"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d","name":"Fabyio Villegas","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","caption":"Fabyio Villegas"},"description":"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/business-academic-research.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/business-academic-research.jpg","author_info":{"display_name":"Fabyio Villegas","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/730209"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=730209"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/730209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/720387"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=730209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=730209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=730209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}