{"id":730223,"date":"2022-05-19T09:11:42","date_gmt":"2022-05-19T16:11:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/"},"modified":"2022-05-19T09:11:42","modified_gmt":"2022-05-19T09:11:42","slug":"fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/","title":{"rendered":"Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131: Nedir ve Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tipik olarak, bir m\u00fc\u015fteri olarak, baz\u0131 \u00fcr\u00fcn veya hizmetler i\u00e7in ne kadar \u00f6demek istedi\u011finizi bilirsiniz, ancak bir \u015firket olarak? Fiyatlar\u0131m\u0131z\u0131 belirlerken m\u00fc\u015fterilerimizin alg\u0131lar\u0131n\u0131 bilmek \u00e7ok \u00f6nemlidir. Bug\u00fcn fiyatland\u0131rma ara\u015ft\u0131rmas\u0131ndan bahsediyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiyatlar\u0131n belirlenmesine y\u00f6nelik karar alma s\u00fcreci, m\u00fc\u015fterilerin sat\u0131n alma isteklerini g\u00f6z \u00f6n\u00fcnde bulundurarak piyasan\u0131n kapasitesini dikkate al\u0131r. O halde kendimize soral\u0131m:  <\/span><i><span style=\"font-weight: 400;\">fi\u0307yatlandirma ara\u015ftirmasini nasil do\u011fru yapabi\u0307li\u0307ri\u0307z?<\/span><\/i><span style=\"font-weight: 400;\">  Okumaya devam edin, biz de \u00f6\u011frenelim.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131, bir \u00fcr\u00fcn\u00fcn\/hizmetin fiyatlar\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan bir inceleme y\u00f6ntemidir. Piyasa i\u00e7indeki talep ve arz de\u011fi\u015fikliklerini inceler. Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131, rekabete ili\u015fkin se\u00e7eneklerimizi anlamak a\u00e7\u0131s\u0131ndan de\u011ferlidir. Onlar\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in yapabilece\u011fimiz iyile\u015ftirmeleri belirlemek i\u00e7in harika bir ara\u00e7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, birincil ama\u00e7 <a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-pricing\/\">davran\u0131\u015fsal fiyatland\u0131rmay\u0131<\/a> g\u00f6zlemleyerek ve analiz ederek karl\u0131l\u0131\u011f\u0131 art\u0131rmakt\u0131r. Bu yakla\u015f\u0131m, fiyatlar\u0131n i\u015f b\u00fcy\u00fcmesini ve geli\u015fimini nas\u0131l etkiledi\u011fini ve sonu\u00e7ta sat\u0131\u015flar\u0131 nas\u0131l etkiledi\u011fini \u00f6\u011frenmemizi sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geliri art\u0131rmak ve maliyetleri d\u00fc\u015f\u00fcrmek i\u00e7in fiyatland\u0131rma ara\u015ft\u0131rmas\u0131n\u0131 kullan\u0131yoruz. Bu sonu\u00e7lar, \u00fcr\u00fcnlerimizin veya hizmetlerimizin pazardaki fiyatlar\u0131n\u0131 optimize ederek elde edilebilir. Bununla birlikte, fiyatland\u0131rma ara\u015ft\u0131rmas\u0131n\u0131n niceliksel k\u00f6kenli oldu\u011funu unutmamak gerekir. Bu ger\u00e7ek, belirli say\u0131da insana odakland\u0131\u011f\u0131m\u0131z ve asl\u0131nda onlardan <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">nicel veriler<\/a> toplad\u0131\u011f\u0131m\u0131z anlam\u0131na geliyor.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/webinar\/pricing-research-webinar-introduction-and-tools.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETS\u0130Z WEB\u0130NAR: Fiyat do\u011fru! Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 i\u00e7in giri\u015f ve ara\u00e7lar<\/strong><\/a><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video oynat\u0131c\u0131\" src=\"https:\/\/www.youtube.com\/embed\/A4OZD-0GR8w?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Unutmay\u0131n, fiyatland\u0131rma ara\u015ft\u0131rmas\u0131, fiyatland\u0131rma stratejisi geli\u015fiminizi d\u00fczenli olarak de\u011ferlendirmek i\u00e7in uygulan\u0131r. Asl\u0131nda, yeni fikirleri de\u011ferlendirirken, yeni \u00fcr\u00fcn veya hizmetleri piyasaya s\u00fcrerken ve sat\u0131\u015f stratejimizde gerekli ayarlamalar\u0131 yaparken pazarlama \u00e7abalar\u0131 i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 neden gereklidir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Her \u015feyden \u00f6nce, fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 size bir \u00fcr\u00fcn\/hizmeti piyasaya s\u00fcrmek veya yeni \u00f6zellikler eklemek i\u00e7in stratejik bir giri\u015fim ve referans \u00e7er\u00e7evesi sa\u011flar. Teknenizdeki bir iskandil. Elbette deneyiminize ve i\u00e7g\u00fcd\u00fclerinize g\u00fcvenerek yelken a\u00e7abilirsiniz, ancak bu durumda; bildi\u011finiz sularda daireler \u00e7izerek yol al\u0131rs\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130kinci olarak, fiyat ara\u015ft\u0131rmas\u0131n\u0131n yeni ufuklar, pazarlar, giri\u015fimler ve ba\u015far\u0131l\u0131 rekabet i\u00e7in olmazsa olmaz bir egzersiz oldu\u011funu s\u00f6yleyebilirsiniz. Onlardan mutlak rakamlar alarak, t\u00fcketici beklentileri ve talep esnekli\u011fi hakk\u0131ndaki bilgileri netle\u015ftirirsiniz. Bu uygulama <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">m\u00fc\u015fteri sadakati<\/a> \u015fans\u0131n\u0131 art\u0131racakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiyat ara\u015ft\u0131rmas\u0131 yaparken, elinizdeki fiyat aral\u0131\u011f\u0131n\u0131n s\u0131n\u0131rlar\u0131n\u0131 anlars\u0131n\u0131z, bu da k\u00e2r\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131za olanak tan\u0131r. Bir ba\u015fka \u00f6nemli \u015fey: fiyat ara\u015ft\u0131rmas\u0131, %1-2&#8217;lik fiyat de\u011fi\u015fikliklerinin %10-20 k\u00e2r getirebilece\u011fini anlaman\u0131z\u0131 sa\u011flar, bunu hayal edin.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fiyatland\u0131rma Ara\u015ft\u0131rma Y\u00f6ntemleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mevcut ara\u015ft\u0131rma y\u00f6ntemlerinin, \u00f6zellikle de ayn\u0131 y\u00f6ntemin farkl\u0131 sat\u0131c\u0131lar taraf\u0131ndan &#8220;markala\u015ft\u0131r\u0131lm\u0131\u015f&#8221; versiyonlar\u0131n\u0131n bir\u00e7ok tan\u0131m\u0131 vard\u0131r; bu kesinlikle kafa kar\u0131\u015ft\u0131r\u0131c\u0131 olabilir.  <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-358759\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/pricing-research-methods.jpg\" alt=\"fi\u0307yatlandirma ara\u015ftirma y\u00f6ntemleri\u0307\" width=\"1199\" height=\"921\"><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle, kalecili\u011finizi g\u00f6z \u00f6n\u00fcnde bulundurarak ba\u015flamak daha y\u00f6netilebilirdir. Her bir y\u00f6nteme g\u00f6re ana hedefler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.questionpro.com\/blog\/van-westendorp-price-sensitivity-meter\/\">Van Westendorp<\/a>:<\/strong> Bu y\u00f6ntem, t\u00fcketicilerle anket yaparak ve verdikleri yan\u0131tlara g\u00f6re bir \u00fcr\u00fcn i\u00e7in ne kadar harcama yapmaya istekli olduklar\u0131n\u0131 anlayarak temel psikolojik fiyat noktalar\u0131n\u0131 belirler. Sonu\u00e7 olarak, uygun olabilecek bir fiyat aral\u0131\u011f\u0131n\u0131 fark etmemizi ve fiyat artt\u0131k\u00e7a t\u00fcketici ilgisinde meydana gelen d\u00fc\u015f\u00fc\u015f\u00fc g\u00f6rmemizi sa\u011flar.<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-conjoint-analysis\/\">Konjoint analizi<\/a>:<\/strong> \u0130nsanlar\u0131n karma\u015f\u0131k kararlar al\u0131rken ge\u00e7irdikleri s\u00fcre\u00e7leri incelememize olanak tan\u0131yan ankete dayal\u0131 bir pazar ara\u015ft\u0131rmas\u0131 y\u00f6nteminden bahsediyoruz. Bir \u00e7ift ayakkab\u0131 se\u00e7mek ya da bir restoran bulmak gibi kararlar bile bizi se\u00e7imimize g\u00f6t\u00fcren zihinsel birle\u015fik \u00e7al\u0131\u015fmalar\u0131 temsil eder.<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.questionpro.com\/blog\/monadic-versus-sequential-monadic-survey-design\/\">Monadik Test<\/a>:<\/strong> Kat\u0131l\u0131mc\u0131lar\u0131n bir kavram hakk\u0131ndaki g\u00f6r\u00fc\u015flerini ve hangi kesin nitelikleri ve \u00f6zellikleri sevdiklerini veya sevmediklerini soran bir dizi soru. Hedef kitle, kavramlardan birinin sunuldu\u011fu ve bununla ilgili sorular\u0131n soruldu\u011fu birden fazla gruba ayr\u0131l\u0131r.<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.questionpro.com\/blog\/gabor-granger\/\">Gabor-Granger<\/a>:<\/strong> <a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\">Anket ara\u015ft\u0131rmalar\u0131nda<\/a> \u00fcr\u00fcn ve hizmetlerin fiyat esnekli\u011fini belirlemek i\u00e7in kullan\u0131lan bir fiyatland\u0131rma sorusu. Bir \u00fcr\u00fcn veya hizmetin fiyat\u0131n\u0131n belirlenmesi, her kurulu\u015f i\u00e7in \u00f6nemli bir ad\u0131m ve en kritik kararlardan biridir.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00fcm \u00fcr\u00fcnlerin bir fiyat\u0131 oldu\u011funu kabul edelim. Yak\u0131n zamana kadar maliyetler, \u015firketlerin finans departmanlar\u0131n\u0131n sorumlulu\u011fu olarak g\u00f6r\u00fcl\u00fcyor ve pazarlama de\u011fi\u015fkenlerinin geri kalan\u0131ndan ba\u011f\u0131ms\u0131z olarak nicel mekanizmalara dayal\u0131 olarak belirleniyordu.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">&#8220;<\/span><b><br \/>\n  <i>Fiyatland\u0131rma asl\u0131nda olduk\u00e7a basittir: M\u00fc\u015fteriler \u00fcr\u00fcn\u00fcn ger\u00e7ek de\u011ferinden bir kuru\u015f bile fazla \u00f6demeyecektir.&#8221;<\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\"> &#8211; Ron Johnson.<\/span><br \/>\n<\/i><\/h3>\n<h2><span style=\"font-weight: 400;\">Fiyatland\u0131rma Ara\u015ft\u0131rma \u00d6rnekleri<\/span><\/h2>\n<p>Hi\u00e7 kendinize &#8220;bu fiyata \u00fcr\u00fcn ve hizmet satarak nas\u0131l k\u00e2r ediyoruz?&#8221; diye sordunuz mu?<\/p>\n<p>Esther LaVielle bunu ilk kez lisedeki ilk i\u015finde, al\u0131\u015fveri\u015f merkezinde kurabiye satarken sorgulad\u0131. D\u00fckk\u00e2nda her bir kurabiye i\u00e7in 1,50 dolar ve soda i\u00e7in 1,29 dolar \u00fccret al\u0131n\u0131yordu; yakla\u015f\u0131k 25 m\u00fc\u015fterisi vard\u0131. Elinizin alt\u0131nda hesap makinesi yoksa, bu saatte +70$&#8217;a denk geliyor: \u00e7ok de\u011fil. Genel giderleri ve i\u015f\u00e7ilik maliyetini hesaba katt\u0131\u011f\u0131n\u0131zda, ilk y\u0131l\u0131nda iflas eden bir d\u00fckkan\u0131n\u0131z var demektir.<\/p>\n<p>Bu hikaye, \u00e7al\u0131\u015fanlar\u0131 i\u015ften \u00e7\u0131karmak anlam\u0131na gelebilece\u011finden, fiyatland\u0131rmay\u0131 do\u011fru yapman\u0131n \u00f6nemini ortaya koymaktad\u0131r.<\/p>\n<p>Fiyatland\u0131rmay\u0131 do\u011fru yapmak zordur, a\u015f\u0131r\u0131 fiyatland\u0131rma m\u00fc\u015fterileri ka\u00e7\u0131rabilir ve d\u00fc\u015f\u00fck fiyatland\u0131rma \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ucuz g\u00f6r\u00fcnmesine neden olabilir. Rakiplerin <a href=\"https:\/\/www.questionpro.com\/blog\/price-sensitivity\/\">fiyatlar\u0131n\u0131<\/a> ve \u00e7al\u0131\u015fan maa\u015flar\u0131n\u0131 hesaba katman\u0131z gerekti\u011finden bahsetmiyorum bile; <a href=\"https:\/\/www.questionpro.com\/blog\/price-sensitivity\/\">fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131<\/a> etkileyen kafa kar\u0131\u015ft\u0131r\u0131c\u0131 de\u011fi\u015fkenlerin listesi sonsuz gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n<p>Bu a\u015famada fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 yard\u0131mc\u0131 olabilir. \u00d6rne\u011fin, \u00fcr\u00fcn ve hizmetlerdeki hangi \u00f6zelliklerin <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">hedef kitleniz<\/a> i\u00e7in en \u00f6nemli oldu\u011funu ve de\u011ferli \u00f6\u011feler i\u00e7in \u00f6deme yapma isteklerini anlamak. Bu bilgi, uygun fiyatland\u0131rma modelini belirleyece\u011finden, i\u015fletmelerin g\u00fc\u00e7l\u00fc \u00fcr\u00fcnlere odaklanmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p>\u00d6rnek olarak Apple&#8217;\u0131 ele alal\u0131m; neden bu kadar \u00e7ok insan bir iPhone i\u00e7in bu kadar \u00e7ok para \u00f6demeye raz\u0131? \u00dcst d\u00fczey kullan\u0131c\u0131lar\u0131n\u0131 inceleyerek harika bir i\u015f \u00e7\u0131kard\u0131lar ve temel \u00f6zelliklere odakland\u0131lar: foto\u011fraf\u00e7\u0131l\u0131k, oyun, uygulama geli\u015ftirme ve m\u00fczik. \u00dcst d\u00fczey kullan\u0131c\u0131lar, bu alanlardaki en iyi teknoloji ve deneyim i\u00e7in bir prim \u00f6demeye haz\u0131rd\u0131r.<\/p>\n<p>Bu uygulama Apple&#8217;a bu teknoloji alanlar\u0131na yo\u011fun bir \u015fekilde yat\u0131r\u0131m yapma te\u015fviki verdi &#8211; kullan\u0131c\u0131lar ve kullan\u0131m daha iyi \u00fcr\u00fcnlere yol a\u00e7\u0131yor. \u015eimdi insanlar 1.000 ABD dolar\u0131n\u0131n \u00fczerinde \u00f6deme yapmak i\u00e7in a\u011f\u0131zlar\u0131ndan k\u00f6p\u00fckler sa\u00e7\u0131yor.<\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Art\u0131k fiyatland\u0131rma ara\u015ft\u0131rmas\u0131n\u0131n ne oldu\u011funu ve \u015firketiniz i\u00e7in neler yapabilece\u011fini biliyorsunuz. Bu nedenle sizi yeni f\u0131rsatlar\u0131 ke\u015ffetmeye, stratejimizi geli\u015ftirmeye ve m\u00fc\u015fterilerimizle bulu\u015fmaya davet ediyoruz. T\u00fcm bu eylemler her \u015firket i\u00e7in gerekli ve heyecan vericidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elbette, herhangi bir ara\u015ft\u0131rma y\u00f6ntemi bir proje i\u00e7in yararl\u0131d\u0131r; bunlardan biri de fiyat ara\u015ft\u0131rmas\u0131d\u0131r. Bug\u00fcn \u00f6\u011frendi\u011fimiz gibi, fiyat ara\u015ft\u0131rmas\u0131 do\u011fru kullan\u0131ld\u0131\u011f\u0131nda sa\u011flam bir bilimsel temelle genel kaliteyi ve pazar konumland\u0131rmas\u0131n\u0131 geli\u015ftirecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nicel verilerden bahsetti\u011fimiz i\u00e7in, bir fiyatland\u0131rma ara\u015ft\u0131rma stratejisi y\u00fcr\u00fctmenin en iyi ve en kesin yolu uzman ara\u015ft\u0131rma yaz\u0131l\u0131m\u0131 uygulamakt\u0131r. En \u00f6nemli i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131kar\u0131n. QuestionPro ile fiyatland\u0131rma ara\u015ft\u0131rman\u0131z\u0131 do\u011fru \u015fekilde y\u00f6netebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, i\u015fletmenizi sekt\u00f6r\u00fcn\u00fczde \u00f6n plana \u00e7\u0131karabilecek karma\u015f\u0131k i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131karmak i\u00e7in m\u00fckemmel bir <a href=\"https:\/\/www.questionpro.com\/pricing-research\/\">fiyatland\u0131rma ara\u015ft\u0131rma yaz\u0131l\u0131m\u0131d\u0131r<\/a>.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/#userlitePopupId\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DEMO \u0130STE<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tipik olarak, bir m\u00fc\u015fteri olarak, baz\u0131 \u00fcr\u00fcn veya hizmetler i\u00e7in ne kadar \u00f6demek istedi\u011finizi bilirsiniz, ancak bir \u015firket olarak? Fiyatlar\u0131m\u0131z\u0131 [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":710627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131: Nedir ve Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131, yapabilece\u011fimiz iyile\u015ftirmeleri belirlemek amac\u0131yla bir \u00fcr\u00fcn\/hizmetin fiyatlar\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan bir inceleme y\u00f6ntemidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131: Nedir ve Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131, yapabilece\u011fimiz iyile\u015ftirmeleri belirlemek amac\u0131yla bir \u00fcr\u00fcn\/hizmetin fiyatlar\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan bir inceleme y\u00f6ntemidir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T16:11:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T09:11:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/pricing-research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131: Nedir ve Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr?\",\"datePublished\":\"2022-05-19T16:11:42+00:00\",\"dateModified\":\"2022-05-19T09:11:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/\"},\"wordCount\":1435,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Pazar Ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-arastirmasi-nedir-ve-nasil-yurutulur\/\",\"name\":\"Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131: Nedir ve Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr? 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