{"id":730326,"date":"2021-06-18T12:08:36","date_gmt":"2021-06-18T19:08:36","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ux-arastirma-deposu-tanim-yontemler-ve-ornekler\/"},"modified":"2021-06-18T12:08:36","modified_gmt":"2021-06-18T12:08:36","slug":"ux-arastirma-deposu-tanim-yontemler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ux-arastirma-deposu-tanim-yontemler-ve-ornekler\/","title":{"rendered":"UX Ara\u015ft\u0131rma Deposu: Tan\u0131m, y\u00f6ntemler ve \u00f6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kurulu\u015flardaki birden fazla payda\u015f\u0131n UX Ara\u015ft\u0131rma Havuzunu de\u011fi\u015ftiren ki\u015fiye gidip &#8220;M\u00fc\u015fterilerimiz bu i\u015flevsellik hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyor?&#8221; veya &#8220;Rakibimizin bu \u00fcr\u00fcn\u00fc benimseme oran\u0131n\u0131n neden daha y\u00fcksek oldu\u011funu biliyor muyuz?&#8221; gibi sorular sordu\u011fu \u00e7ok s\u0131k g\u00f6r\u00fcl\u00fcr.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr sorular ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, \u00e7e\u015fitli klas\u00f6rlere, elektronik tablolara, verilere bakmak ve ard\u0131ndan cevaplar bulmak i\u00e7in \u00e7\u0131lg\u0131nca bir m\u00fccadele oldu\u011fu ortaya \u00e7\u0131k\u0131yor. Ancak UX ara\u015ft\u0131rma verilerinin geni\u015f do\u011fas\u0131 ve kapsam\u0131 ve tasar\u0131m ara\u015ft\u0131rmas\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc nedeniyle bu bilgiler her zaman mevcut de\u011fildir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veriler da\u011f\u0131n\u0131ksa veya ki\u015fi t\u00fcm i\u00e7g\u00f6r\u00fcleri alarak kurumdan ayr\u0131lm\u0131\u015fsa, basit sorular\u0131 yan\u0131tlamak ac\u0131 verici bir teklif olabilir. UX ara\u015ft\u0131rmas\u0131n\u0131n veya tasar\u0131m ara\u015ft\u0131rmas\u0131n\u0131n nas\u0131l karma\u015f\u0131k oldu\u011fu hakk\u0131nda \u00e7ok \u015fey duyuyoruz \u00e7\u00fcnk\u00fc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fcler silo halinde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verileri y\u00f6netmek veya \u00e7\u0131karmak i\u00e7in bir i\u015f ak\u0131\u015f\u0131 yoktur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcyeler ve ekipler aras\u0131nda \u00e7ok fazla kabile bilgisi vard\u0131r<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mevcut ve gelecekteki sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in ge\u00e7mi\u015f raporlardaki bilgi k\u0131r\u0131nt\u0131lar\u0131na bakman\u0131n kolay bir yolu yoktur.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu makale, verimli bilgi y\u00f6netimi i\u00e7in demokratikle\u015ftirilmi\u015f i\u00e7g\u00f6r\u00fcler olu\u015fturmaya yard\u0131mc\u0131 olan bir UX ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc havuzunun ince n\u00fcanslar\u0131n\u0131 inceleyecektir. Kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131 zorlu ve pahal\u0131d\u0131r, ancak bir kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131 ekibi taraf\u0131ndan y\u00f6netildi\u011finde s\u00fcreci herkes i\u00e7in sorunsuz ve kolay hale getirir.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/insights-research-repository\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma deposu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<h2><b>UX ara\u015ft\u0131rma deposu nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rma deposu, bir kurulu\u015f taraf\u0131ndan tasar\u0131m ve kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131 hakk\u0131nda y\u00fcr\u00fct\u00fclen i\u00e7g\u00f6r\u00fcleri bar\u0131nd\u0131ran merkezi bir depo olarak tan\u0131mlan\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ara\u015ft\u0131rma arac\u0131, tasar\u0131m unsurlar\u0131na yard\u0131mc\u0131 olan ara\u015ft\u0131rmac\u0131 ara\u015ft\u0131rman\u0131n yard\u0131m\u0131yla \u00e7ok daha fazla m\u00fc\u015fteri odakl\u0131l\u0131k sa\u011flamaya yard\u0131mc\u0131 olur. Bir UX ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc havuzunun kullan\u0131lmas\u0131, al\u0131nan kararlar\u0131n h\u0131z\u0131na katk\u0131da bulunmaya ve \u00fcr\u00fcnlerle ilgili kararlar\u0131 etkilemeye de yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rma havuzunu, tasar\u0131m ve kullan\u0131c\u0131 ara\u015ft\u0131rma s\u00fcrecinizde kritik bilgilerin UX ara\u015ft\u0131rmac\u0131lar\u0131na ve kurum genelinde birden fazla payda\u015fa h\u0131zl\u0131 bir \u015fekilde sunulmas\u0131na yard\u0131mc\u0131 olan hayati bir di\u015fli olarak d\u00fc\u015f\u00fcn\u00fcn.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekipler aras\u0131nda yay\u0131lan kabile bilgisi nedeniyle, ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar hakk\u0131nda bilgi eksikli\u011fi, devam eden sorunlara referans materyal olmamas\u0131 ve daha fazlas\u0131 gibi ortak \u015fikayetler ortaya \u00e7\u0131kmaktad\u0131r. UX i\u00e7g\u00f6r\u00fclerini y\u00f6neten bir havuza sahip olmak, kolay y\u00f6netim i\u00e7in tek bir merkezi konumda t\u00fcm ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar i\u00e7in Wikipedia gibidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc deposu veya tasar\u0131m ara\u015ft\u0131rma deposu \u00fc\u00e7 veri seviyesinden olu\u015fur:<\/span><\/p>\n<p><b>UX i\u00e7g\u00f6r\u00fcleri:  <\/b><span style=\"font-weight: 400;\">Temellerin temelinde, UX ara\u015ft\u0131rma k\u00fct\u00fcphanesi, UX ekibine b\u00fct\u00fcnsel i\u00e7g\u00f6r\u00fcler sa\u011flamak i\u00e7in etiketlenmi\u015f m\u00fc\u015fteri merkezli ve di\u011fer tasar\u0131m ara\u015ft\u0131rmalar\u0131ndan olu\u015fur. Bu i\u00e7g\u00f6r\u00fcler, ara\u015ft\u0131rmalar\u0131n\u0131zdan herhangi biri olabilir ve nitel ve nicel \u00e7al\u0131\u015fmalardan olu\u015fabilir. UX ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri kolayca t\u00fcketilebilir bir formata d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr ve uygun etiketleme yap\u0131s\u0131na ve i\u015f taksonomisine sahiptir.  <\/span><\/p>\n<p><b>Tasar\u0131m ara\u015ft\u0131rmas\u0131ndan g\u00f6zlemler:<\/b><span style=\"font-weight: 400;\"> \u0130kincil seviye <\/span><a href=\"https:\/\/www.questionpro.com\/insights-hub\/\"><br \/>\n  <span style=\"font-weight: 400;\">UX i\u00e7g\u00f6r\u00fc merkezi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  bir m\u00fc\u015fteri veya kullan\u0131c\u0131 ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131ndan kaynaklanan e\u011filimleri izlemenin kolay oldu\u011fu daha ayr\u0131nt\u0131l\u0131 bir d\u00fczeyde bilgi sa\u011flar. Bu, altta yatan duygular, \u00f6nermeler, rakip k\u0131yaslamas\u0131, \u00f6zelliklere y\u00f6nelik fiyatland\u0131rma hassasiyeti ve daha fazlas\u0131 \u015feklinde olabilir. G\u00f6zlemler, silo halindeki bilgilerin t\u00fcketilmesi kolay bir formata d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesine yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><b>Ham UX ara\u015ft\u0131rma verileri:<\/b><span style=\"font-weight: 400;\">  UX ara\u015ft\u0131rma sisteminizin \u00fc\u00e7\u00fcnc\u00fc seviyesinde, gerekti\u011finde ba\u015fvurabilece\u011finiz filtrelenmemi\u015f ara\u015ft\u0131rma verileri bulunur. Bu veriler, daha \u00f6nce bak\u0131lmam\u0131\u015f olabilecek e\u011filimlerin belirlenmesine yard\u0131mc\u0131 olur ve y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131n t\u00fcr\u00fc, ara\u015ft\u0131rma verileri, m\u00fc\u015fteri davran\u0131\u015f verileri ve daha fazlas\u0131 hakk\u0131nda bir fikir verir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki \u00fc\u00e7 \u00f6nemli bile\u015fen, UX ara\u015ft\u0131rmas\u0131ndaki silolar\u0131 y\u0131kmaya yard\u0131mc\u0131 olan UX ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc havuzunu olu\u015ftururken bir araya gelir.  <\/span><\/p>\n<h3><b>Kurumlar neden bir UX ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc havuzuna ihtiya\u00e7 duyar?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rmas\u0131 karma\u015f\u0131kt\u0131r ancak herhangi bir \u00fcr\u00fcn ekibinin ba\u015far\u0131s\u0131nda \u00e7ok \u00f6nemlidir. \u00dcr\u00fcn ince ayarlar\u0131, \u00f6deme e\u011filimi, \u00f6zellik setine y\u00f6nelik fiyatland\u0131rma duyarl\u0131l\u0131\u011f\u0131n\u0131n belirlenmesi gibi \u00e7e\u015fitli vekt\u00f6rleri anlamak i\u00e7in m\u00fc\u015fterinin zihnine girmek hayati \u00f6nem ta\u015f\u0131r. Tasar\u0131m ara\u015ft\u0131rmas\u0131 da kullan\u0131c\u0131 ara\u015ft\u0131rman\u0131zdan daha fazlas\u0131n\u0131 elde etmenizde hayati bir rol oynar. Dolay\u0131s\u0131yla, b\u00f6yle bir platform olu\u015fturman\u0131n ve s\u00fcrd\u00fcrmenin \u00f6nemi kimsenin g\u00f6z\u00fcnden ka\u00e7m\u0131yor. UX i\u00e7g\u00f6r\u00fcleri ve ara\u015ft\u0131rma havuzunun geli\u015ftirilmesi ve y\u00f6netilmesi ihtiyac\u0131n\u0131 do\u011furan en \u00f6nemli nedenler \u015funlard\u0131r:<\/span><\/p>\n<p><b>UX ara\u015ft\u0131rmas\u0131 ve UX ara\u015ft\u0131rma verileri silo halinde<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tasar\u0131m ve kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131 yapan \u00e7e\u015fitli gruplar\u0131, b\u00f6l\u00fcmleri ve hatta daha k\u00fc\u00e7\u00fck ekipleri d\u00fc\u015f\u00fcn\u00fcn. \u00d6nemi nedeniyle UX ara\u015ft\u0131rmas\u0131 birden fazla d\u00fczeyde, \u00f6l\u00e7ekte ve derecede ger\u00e7ekle\u015ftirilmektedir. \u00c7o\u011fu zaman bu ara\u015ft\u0131rma \u00e7ok geli\u015fig\u00fczeldir ve asgari d\u00fczeyde ama acil bir ihtiyac\u0131 \u00e7\u00f6zer. Yukar\u0131da bahsedilen fakt\u00f6rler, i\u00e7g\u00f6r\u00fclerin daha k\u00fc\u00e7\u00fck ekipler aras\u0131nda da\u011f\u0131lmas\u0131na ve verilerin yayg\u0131n bir \u015fekilde anla\u015f\u0131lamamas\u0131na yol a\u00e7maktad\u0131r.  <\/span><\/p>\n<p><b>UX ara\u015ft\u0131rmas\u0131 yapma s\u0131kl\u0131\u011f\u0131 \u00e7ok y\u00fcksek<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmenin ihtiya\u00e7lar\u0131 nedeniyle, tasar\u0131m ara\u015ft\u0131rmas\u0131 \u00e7ok s\u0131k yap\u0131l\u0131r ve k\u00fc\u00e7\u00fck \u00f6rneklerden geni\u015f bir \u00f6rneklem setine kadar de\u011fi\u015febilir. Ayr\u0131ca, bu ara\u015ft\u0131rman\u0131n genellikle farkl\u0131 co\u011frafyalarda ve demografik yap\u0131larda ger\u00e7ekle\u015ftirilmesi gerekmektedir. Bu, ara\u015ft\u0131rman\u0131n \u00e7o\u011fu zaman tekrarland\u0131\u011f\u0131 ve ekipler aras\u0131nda yap\u0131ld\u0131\u011f\u0131, ancak i\u00e7g\u00f6r\u00fcleri birbirine ba\u011flayan ortak bir konu olmad\u0131\u011f\u0131 anlam\u0131na gelir. Sadece bu da de\u011fil, birden fazla payda\u015f\u0131n dahil olmas\u0131 nedeniyle, <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket<\/a> ve ara\u015ft\u0131rma verileri genellikle kabile bilgisidir.  <\/span><\/p>\n<p><b>Tavsiyeler fark edilmiyor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Her bir UX <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  sonunda tavsiyeler bulunmaktad\u0131r. Yine de, bir tasar\u0131m ara\u015ft\u0131rmas\u0131 k\u00fct\u00fcphanesi veya sisteminin olmamas\u0131 ve ara\u015ft\u0131rma raporlar\u0131n\u0131n nas\u0131l olu\u015fturuldu\u011fu ve sakland\u0131\u011f\u0131 konusundaki belirsizlik nedeniyle, i\u00e7g\u00f6r\u00fclerin k\u0131sa bir \u00f6mr\u00fc vard\u0131r. Sadece bu da de\u011fil, belirli bir s\u00fcre sonra, bu i\u00e7g\u00f6r\u00fclerle kar\u015f\u0131la\u015f\u0131lsa bile, bunu anlamland\u0131rmak i\u00e7in \u00e7ok az kapsam vard\u0131r.  <\/span><\/p>\n<p><b>UX ara\u015ft\u0131rmalar\u0131n\u0131 ve i\u00e7g\u00f6r\u00fclerini y\u00f6netmek i\u00e7in i\u015f ak\u0131\u015flar\u0131 merkezile\u015ftirilmemi\u015ftir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Merkezi olmayan ara\u015ft\u0131rmalarla ilgili bariz bir sorun, farkl\u0131 ekiplerin ve bireylerin projeleri farkl\u0131 \u015fekilde y\u00f6netmesidir. Bu, kurumun geneline yay\u0131lmayan \u00e7ok yerelle\u015ftirilmi\u015f i\u015f ak\u0131\u015flar\u0131 oldu\u011fu anlam\u0131na gelir. \u0130nsanlar\u0131n ve payda\u015flar\u0131n ta\u015f\u0131nmas\u0131 veya eklenmesi s\u00fcreci karma\u015f\u0131kla\u015ft\u0131r\u0131r, tasar\u0131m ve <a href=\"https:\/\/www.questionpro.com\/blog\/user-experience-research\/\">kullan\u0131c\u0131 deneyimi ara\u015ft\u0131rmalar\u0131n\u0131n<\/a> talep edilmesi ve depolanmas\u0131nda keyfi s\u00fcre\u00e7lere yol a\u00e7ar.  <\/span><\/p>\n<p><b>Bilgi ke\u015ffi yok<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Her UX \u00e7al\u0131\u015fmas\u0131 belirli bir ke\u015fif s\u00fcrecine yard\u0131mc\u0131 olur. Bir\u00e7ok ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131, marka stratejisi, m\u00fc\u015fteri kayb\u0131, fiyatland\u0131rma analiti\u011fi vb. gibi belirli ihtiya\u00e7lara cevap vermektedir. Burada, i\u015f bilgisi e-postalar, elektronik tablolar, yerelle\u015ftirilmi\u015f i\u015f taksonomisi ve daha fazlas\u0131 gibi kabile bilgisinde yakalan\u0131r. Bu durum, kurum genelinde daha geni\u015f \u00f6l\u00e7ekte bilgi ke\u015ffi s\u00fcrecini engellemektedir.<\/span><\/p>\n<p><b>UX ara\u015ft\u0131rmas\u0131n\u0131 y\u00f6netmeye y\u00f6nelik ara\u00e7lar par\u00e7al\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc havuzlar\u0131 nispeten yeni pazar ara\u015ft\u0131rmas\u0131 kavramlar\u0131d\u0131r, bu nedenle \u00f6zel ara\u00e7lar yoktur ve benimsenme de d\u00fc\u015f\u00fckt\u00fcr. UX ara\u015ft\u0131rmas\u0131n\u0131 y\u00f6netmek i\u00e7in gerekli ara\u00e7lar \u00e7ok azd\u0131r. Bunlar, kapsaml\u0131 bir sorundan ziyade daha k\u00fc\u00e7\u00fck sorunlar\u0131n \u00e7\u00f6z\u00fclmesine yard\u0131mc\u0131 olur. Tasar\u0131m ara\u015ft\u0131rmas\u0131 hala geleneksel olarak sayfalarla, analitik motorlarla y\u00fcr\u00fct\u00fclmekte ve y\u00f6netilmektedir,  <\/span><a href=\"https:\/\/www.questionpro.com\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket yaz\u0131l\u0131m\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">ve \u00f6zel raporlar. <\/span> <\/p>\n<p><b>UX veya tasar\u0131m ara\u015ft\u0131rmas\u0131n\u0131n yat\u0131r\u0131m getirisini sa\u011flamak zordur<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu, yat\u0131r\u0131m getirisini kan\u0131tlaman\u0131n son derece zor oldu\u011fu t\u00fcm <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131rmalar\u0131<\/a> i\u00e7in ge\u00e7erlidir. UX ara\u015ft\u0131rmas\u0131 da y\u00fcksek oranda par\u00e7alanm\u0131\u015f ve merkezi olmayan bir yap\u0131ya sahip oldu\u011fundan, tasar\u0131m ve \u00fcr\u00fcn ekiplerinin bu ara\u015ft\u0131rmadan elde etti\u011fi de\u011feri do\u011frulamak zordur. Bir \u00fcr\u00fcnden de\u011fer elde etmek daha da zordur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f bir UX ara\u015ft\u0131rma havuzu arac\u0131na veya platformuna sahip olmak, yukar\u0131da g\u00f6r\u00fclen sorunlar\u0131n \u00e7o\u011funu hafifletir. Ayr\u0131ca i\u00e7g\u00f6r\u00fc s\u00fcrecini daha h\u0131zl\u0131, daha basit ve daha h\u0131zl\u0131 hale getirir.  <\/span><\/p>\n<h2><b>UX i\u00e7g\u00f6r\u00fc havuzu kullanman\u0131n faydalar\u0131 ve avantajlar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bir UX ara\u015ft\u0131rma havuzu, UX ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n, tasar\u0131m ve \u00fcr\u00fcn ekiplerinin ve di\u011fer t\u00fcm payda\u015flar\u0131n hayat\u0131n\u0131 son derece kolayla\u015ft\u0131ran \u00e7ok say\u0131da hareketli par\u00e7adan olu\u015fur. Bu tasar\u0131m ara\u015ft\u0131rma havuzunu kullanman\u0131n en \u00f6nemli fayda ve avantajlar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-123103\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/06\/advantages-of-UX-research-repository-min.jpg\" alt=\"UX Ara\u015ft\u0131rma Havuzunun Avantajlar\u0131\" width=\"992\" height=\"882\"><\/p>\n<p><b>Ak\u0131ll\u0131 i\u015f ak\u0131\u015flar\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En ba\u015fta, bir UX ara\u015ft\u0131rma sistemi uygulayarak i\u015f ak\u0131\u015flar\u0131n\u0131 y\u00f6netmeyi planlayabilirsiniz. Talepten ke\u015ffe kadar olan s\u00fcreci tan\u0131ml\u0131yorsunuz, yeni \u00fcyeler getirdi\u011finizde \u00e7ok fazla zaman ve \u00e7aba tasarrufu yapman\u0131za yard\u0131mc\u0131 oluyor ve araca eri\u015fmesi gereken t\u00fcm payda\u015flar\u0131n s\u00fcrecini basitle\u015ftiriyorsunuz.<\/span><\/p>\n<p><b>\u0130\u00e7g\u00f6r\u00fclere daha h\u0131zl\u0131 eri\u015fim<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131n tamamlanmas\u0131n\u0131n ard\u0131ndan, art\u0131k yap\u0131land\u0131r\u0131lm\u0131\u015f bir ara\u015ft\u0131rma verileri deposu bulunmaktad\u0131r. Ham veriler, bilgi k\u0131r\u0131nt\u0131lar\u0131, tek bir merkezi konumdaki raporlar ve daha fazlas\u0131 ile i\u00e7g\u00f6r\u00fclere eri\u015fmek kolayd\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f i\u015fletme taksonomisi ve \u00f6nceden tan\u0131mlanm\u0131\u015f meta etiketlerle, arad\u0131\u011f\u0131n\u0131z de\u011feri elde etmek kolayla\u015f\u0131r.<\/span><\/p>\n<p><b>Art\u0131r\u0131lm\u0131\u015f bilgi eri\u015fimi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ge\u00e7mi\u015f \u00e7al\u0131\u015fmalardan elde edilen bilgiler \u00fczerine in\u015fa etmek bilgi grafi\u011fini geli\u015ftirir. Verilere e\u011filim \u00e7izgileri \u00e7izmek ve bo\u015fluklar\u0131 doldurmak, bir UX ara\u015ft\u0131rma k\u00fct\u00fcphanesi kullanmadan geleneksel olarak oldu\u011fundan \u00e7ok daha kolayd\u0131r. Kolektif bilgi ve \u00f6\u011frenme bir havuzda topland\u0131\u011f\u0131ndan, s\u00fcrekli ke\u015fif i\u00e7in her zaman y\u00fcksek bir kapsam vard\u0131r.  <\/span><\/p>\n<p><b>Bilginin \u015feffafl\u0131\u011f\u0131 ve daha h\u0131zl\u0131 geri d\u00f6n\u00fc\u015fl\u00fc ara\u015ft\u0131rma<\/b><\/p>\n<p><span style=\"font-weight: 400;\">UX Insights deposu ile ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 ve meta verilere eri\u015fim sa\u011flan\u0131r. Bu bilgilere eri\u015fim, her zaman a\u015fa\u011f\u0131dakilere eri\u015fim oldu\u011fu anlam\u0131na gelir  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\"><span style=\"font-weight: 400;\">anket ara\u015ft\u0131rmas\u0131<\/span><\/a><span style=\"font-weight: 400;\">  metodolojiler, kullan\u0131lan \u00f6rneklem, dahil olan ekip \u00fcyeleri ve daha fazlas\u0131. Bu \u00f6zellikler, se\u00e7ti\u011finiz \u00e7ok say\u0131da kritere g\u00f6re veri arama olana\u011f\u0131 sa\u011flar. Ayr\u0131ca, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00e7ok daha h\u0131zl\u0131 tamamlanmas\u0131na ve \u00fcr\u00fcn ekipleri i\u00e7in daha h\u0131zl\u0131 i\u00e7g\u00f6r\u00fcler elde edilmesine yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><b>Demokratikle\u015ftirilmi\u015f UX ara\u015ft\u0131rmas\u0131 ve i\u00e7g\u00f6r\u00fcleri<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir UX ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fc havuzu kullanman\u0131n en \u00f6nemli faydalar\u0131ndan biri, herkesin bilgiye eri\u015fimidir. Kabile bilgisinin azalt\u0131lmas\u0131yla, ilgili t\u00fcm payda\u015flar ihtiya\u00e7 duyduklar\u0131 i\u00e7g\u00f6r\u00fclere \u00e7ok h\u0131zl\u0131 bir \u015fekilde eri\u015febilir. Verileri anlamland\u0131rmak i\u00e7in birden fazla yere bakmak ve \u00e7e\u015fitli payda\u015flara ula\u015fmak zorunda kalmaman\u0131z\u0131 sa\u011flamak i\u00e7in veri y\u00f6netimi ve eri\u015filebilirli\u011fi \u00fczerinde daha m\u00fckemmel bir tutu\u015f vard\u0131r. Bu durumda, \u00e7ok de\u011fi\u015fkenli ara\u015ft\u0131rma verilerini y\u00f6netmek de daha basit hale gelir.<\/span><\/p>\n<h2><b>Ad\u0131mlarla bir UX ara\u015ft\u0131rmas\u0131 veya i\u00e7g\u00f6r\u00fc havuzu olu\u015fturma ve y\u00f6netme y\u00f6ntemi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uygun \u015fekilde y\u00f6netildi\u011finde, UX ara\u015ft\u0131rma havuzu \u015firket i\u00e7inde \u00e7ok y\u00fcksek benimsenme oranlar\u0131 g\u00f6rebilir ve daha h\u0131zl\u0131, verimli ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fclere yard\u0131mc\u0131 olabilir. Ancak arac\u0131n en iyi de\u011feri sunabilmesi i\u00e7in, \u015firket i\u00e7i ekiplerin \u00e7e\u015fitli hareketli par\u00e7alar ve bunlar\u0131n nas\u0131l y\u00f6netilece\u011fi konusunda mutlak bir netli\u011fe sahip olmas\u0131 ve beklentileri y\u00f6netmesi gerekir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rma havuzu platformunuza ve arac\u0131n\u0131za karar vermeden \u00f6nce harici teknoloji y\u0131\u011f\u0131n\u0131n\u0131z\u0131, farkl\u0131 sat\u0131c\u0131lar\u0131n ve payda\u015flar\u0131n kat\u0131l\u0131m\u0131n\u0131 ve di\u011fer her \u015feyi d\u00fc\u015f\u00fcnmeniz faydal\u0131 olacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte alt\u0131 kolay ad\u0131mda bir i\u00e7g\u00f6r\u00fc havuzu olu\u015fturma ve y\u00f6netme y\u00f6ntemi:<\/span><\/p>\n<p><b>1. UX i\u00e7g\u00f6r\u00fc havuzunu y\u00f6netecek ekibi atay\u0131n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu, tasar\u0131m ara\u015ft\u0131rmas\u0131 havuzunu ba\u015far\u0131l\u0131 bir \u015fekilde uygulamak ve y\u00f6netmek i\u00e7in ataca\u011f\u0131n\u0131z ilk ad\u0131m olacakt\u0131r. Sahipli\u011fin tan\u0131mlanmas\u0131, ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc hedeflerine g\u00fc\u00e7l\u00fc bir uyum durumunu ortaya koyar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekip i\u00e7inde bile t\u00fcm s\u00fcreci y\u00fcr\u00fctecek liderler atay\u0131n. Bu liderler, i\u015f ak\u0131\u015flar\u0131n\u0131 tan\u0131mlamak, kararlar almak ve kurum i\u00e7inde benimsenmeyi art\u0131rmaya yard\u0131mc\u0131 olmak i\u00e7in kurumun b\u00fct\u00fcnsel bir g\u00f6r\u00fcn\u00fcm\u00fcne ve ara\u015ft\u0131rma s\u00fcrecinden gelen gereksinimlere sahip olmal\u0131d\u0131r. Her ne kadar birden fazla ki\u015fi kurumun ba\u015far\u0131s\u0131na katk\u0131da bulunabilse de  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/insights-research-repository\/\"><br \/>\n  <span style=\"font-weight: 400;\">i\u00e7g\u00f6r\u00fc deposu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">kapsay\u0131c\u0131 vizyon ve misyonu elinde tutan bir \u015fampiyon olmal\u0131d\u0131r. <\/span> <\/p>\n<p><b>2. UX ara\u015ft\u0131rman\u0131z\u0131 d\u00fczenleyin<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu s\u00fcre\u00e7teki ikinci ad\u0131m, i\u015f taksonomisini, meta etiketleri, tasar\u0131m ara\u015ft\u0131rma verilerinin delme y\u00f6ntemlerini ve daha fazlas\u0131n\u0131 tan\u0131mlamakt\u0131r. Ge\u00e7mi\u015f ve mevcut UX ara\u015ft\u0131rma verilerini platforma girmek i\u00e7in bir sistem olu\u015fturmak, araca g\u00fc\u00e7l\u00fc bir uyum sa\u011flar. UX ara\u015ft\u0131rmas\u0131n\u0131n uygun \u015fekilde d\u00fczenlenmesi, \u00e7e\u015fitli kaynaklardan elde edilen i\u00e7g\u00f6r\u00fclerin birle\u015ftirilmesine ve sa\u011flam ve \u00f6l\u00e7eklenebilir bir an\u0131nda bilgi grafi\u011fi olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><b>3. Destekleyici bilgi k\u0131r\u0131nt\u0131lar\u0131 ekleyin<\/b><\/p>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131na yorumlar, k\u00fcl\u00e7eler, notlar, g\u00f6zlemler ve ilgili di\u011fer her \u015feyi eklemek, platformunuzu sa\u011flam ve son derece g\u00fc\u00e7l\u00fc hale getirecektir. Bu bilgilerin yerle\u015ftirilmesi, bilgiye eri\u015fen herkese zengin bir bilgi birikimi sunar. Uygun etiketlerin yerle\u015ftirilmesi bu verileri daha da sa\u011flam hale getirir \u00e7\u00fcnk\u00fc i\u00e7g\u00f6r\u00fcler daha sonra etiketlenir, dizine eklenir ve kurulu\u015funuz i\u00e7in tan\u0131mlanan taksonomiye g\u00f6re kolayca aranabilir. Bu t\u00fcr bilgilerin s\u00fcrekli olarak eklenmesiyle, daha fazla \u00e7al\u0131\u015fma yapma s\u00fcresi azal\u0131r.<\/span><\/p>\n<p><b>4. Veri analizi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nitel ve nicel ara\u015ft\u0131rmalardan elde edilen i\u00e7g\u00f6r\u00fcleri tek bir merkezi portalda toplaman\u0131z\u0131 sa\u011flayan bir ara\u00e7 kullanmak hayati \u00f6nem ta\u015f\u0131maktad\u0131r. Bunlar\u0131 bir araya getirmek, ara\u015ft\u0131rma verilerinizi daha iyi analiz etmenize ve anlamland\u0131rman\u0131za yard\u0131mc\u0131 olabilir.  <\/span><\/p>\n<p><b>5. Bir bulgu raporu olu\u015fturun<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir bulgu raporu olu\u015fturmak, UX ara\u015ft\u0131rma havuzunuzu y\u00f6netmenin be\u015finci ad\u0131m\u0131d\u0131r. Ara\u015ft\u0131rma raporlar\u0131 bir\u00e7ok katman ve boyuttan olu\u015fur &#8211; t\u00fcm \u00f6\u011frenilenlerin kritik bulgular halinde sentezlenmesiyle her \u00e7al\u0131\u015fma i\u00e7in kapsay\u0131c\u0131 bir tema ortaya \u00e7\u0131kar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sadece rapora g\u00f6z atmak bile ara\u015ft\u0131rmaya ili\u015fkin daha \u00f6nemli i\u00e7g\u00f6r\u00fcler sa\u011flamaya yard\u0131mc\u0131 olabilir ve bu nedenle platformun ba\u015far\u0131s\u0131 ve benimsenmesi i\u00e7in son derece zorunludur. Bulgular raporunun anl\u0131k g\u00f6r\u00fcn\u00fcm\u00fc, ilgili ki\u015filer, ara\u015ft\u0131rma metodolojisi, zaman \u00e7izelgeleri, maliyetler, hedeflerle uyum, rekabet k\u0131yaslamas\u0131 ve daha fazlas\u0131 hakk\u0131nda bir fikir verir.  <\/span><\/p>\n<p><b>6. \u0130\u00e7g\u00f6r\u00fcleri etiketleyin ve payla\u015f\u0131n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">UX ara\u015ft\u0131rma havuzunuzun ba\u015far\u0131l\u0131 bir \u015fekilde uygulanmas\u0131ndaki son a\u015fama, i\u00e7g\u00f6r\u00fclerin etiketlenmesi ve ilgili payda\u015flarla payla\u015f\u0131lmas\u0131d\u0131r. Etiketlerin uygulanmas\u0131, i\u00e7g\u00f6r\u00fclerin kolayca aranabilir olmas\u0131n\u0131 ve marka hedefleriyle uyumlu olmas\u0131n\u0131 sa\u011flar. A\u00e7\u0131k\u00e7a payla\u015f\u0131lmam\u0131\u015flarsa da etiketleme, UX ara\u015ft\u0131rmas\u0131 i\u00e7g\u00f6r\u00fclerinin kolayca bulunabilmesini sa\u011flamaya yard\u0131mc\u0131 olur.  <\/span><\/p>\n<h3><b>\u00d6rneklerle UX i\u00e7g\u00f6r\u00fcleri ve ara\u015ft\u0131rma havuzlar\u0131 t\u00fcrleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Birden fazla UX ara\u015ft\u0131rma deposu t\u00fcr\u00fc vard\u0131r. En yayg\u0131n t\u00fcrleri \u015funlard\u0131r:<\/span><\/p>\n<h4><b>Dahili UX i\u00e7g\u00f6r\u00fcleri ve ara\u015ft\u0131rma havuzlar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Geleneksel olarak bunlar, kurulu\u015flar\u0131n ve markalar\u0131n kulland\u0131\u011f\u0131 en yayg\u0131n UX ara\u015ft\u0131rma havuzu t\u00fcrleridir. Bu, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere farkl\u0131 ara\u00e7lar\u0131n bir kar\u0131\u015f\u0131m\u0131d\u0131r  <\/span><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma platformu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">veri analiz ara\u00e7lar\u0131, topluluklar\u0131n y\u00f6netilmesine yard\u0131mc\u0131 olacak ara\u00e7lar ve di\u011fer <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">nitel ara\u015ft\u0131rmalar<\/a>. <\/span><span style=\"font-weight: 400;\">Bu ara\u00e7lardan elde edilen tasar\u0131m ara\u015ft\u0131rmalar\u0131n\u0131n \u00e7o\u011fu, mevcut bir teknoloji y\u0131\u011f\u0131n\u0131na ve haz\u0131r elektronik tablolara, kabile raporlamas\u0131na ve daha fazlas\u0131na akar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bu bilgiler, geli\u015fig\u00fczel olu\u015fturulmu\u015f dahili wiki&#8217;lerde veya veri ve raporlarla dolu payla\u015f\u0131lan s\u00fcr\u00fcc\u00fclerde etiketlenebilir. Bunlara dahili UX ara\u015ft\u0131rma havuzlar\u0131 denir ve baz\u0131 \u00f6nemli \u00f6rnekler Google Business Suite, Airtable vb.dir. Yine de, taksonomi, aranabilirlik vb. konularda hala belirsizlik oldu\u011fu i\u00e7in en g\u00fcvenilir ve \u00f6l\u00e7eklenebilir de\u011fillerdir.  <\/span><\/p>\n<h4><b>\u00d6zel olarak olu\u015fturulmu\u015f UX i\u00e7g\u00f6r\u00fcleri ve ara\u015ft\u0131rma havuzlar\u0131  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Genellikle, b\u00fcy\u00fck kurulu\u015flar \u00e7e\u015fitli ara\u00e7lar\u0131 kullanmak istemezler, bu nedenle \u00f6zel olarak olu\u015fturulmu\u015f UX ara\u015ft\u0131rma havuzlar\u0131n\u0131 g\u00f6revlendirirler. Bu  <\/span><a href=\"https:\/\/gitlab.com\/gitlab-org\/gitlab-foss\"><span style=\"font-weight: 400;\">GitLab CE<\/span><\/a><span style=\"font-weight: 400;\">  projesi, \u00f6zel olarak olu\u015fturulmu\u015f bir UX ara\u015ft\u0131rma havuzuna \u00f6rnektir. Bu, bir kurulu\u015fun belirli bir ihtiyac\u0131n\u0131 kar\u015f\u0131lasa da, t\u00fcnel vizyonu ve kaynak eksikli\u011fi bunun t\u00fcm kurulu\u015flar i\u00e7in uygun bir \u00e7\u00f6z\u00fcm olmamas\u0131n\u0131 sa\u011flar.  <\/span><\/p>\n<h4><b>Uzmanla\u015fm\u0131\u015f UX i\u00e7g\u00f6r\u00fcleri ve ara\u015ft\u0131rma havuzlar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Listemizin son s\u0131ras\u0131nda, tamamen UX ve tasar\u0131m ara\u015ft\u0131rmalar\u0131n\u0131n y\u00f6netimini kolayla\u015ft\u0131rmak i\u00e7in geli\u015ftirilen \u00f6zel UX ara\u015ft\u0131rma havuzu ara\u00e7lar\u0131 ve yaz\u0131l\u0131mlar\u0131 yer al\u0131yor. Ara\u015ft\u0131rma odakl\u0131 kurulu\u015flar ve ki\u015filer taraf\u0131ndan olu\u015fturulan bu platformlar, UX ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerini demokratikle\u015ftirmek ve bilgi silolar\u0131n\u0131 y\u0131kmak i\u00e7in g\u00fc\u00e7l\u00fc bir \u015fekilde geli\u015ftirilmi\u015ftir. Dovetail, Bloomfire, Aurelius Lab ve QuestionPro Insights Hub, \u00f6zel UX i\u00e7g\u00f6r\u00fcleri ve ara\u015ft\u0131rma havuzlar\u0131na \u00f6rnektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu <\/span><a href=\"https:\/\/www.questionpro.com\/insights-hub\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro Insights Hub<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  tamamen kurumsal ara\u015ft\u0131rmalar i\u00e7in bulut tabanl\u0131 bir havuzda ara\u015ft\u0131rmay\u0131 ilerletmek i\u00e7in geli\u015ftirilmi\u015ftir ve bu havuz kurum genelinde ara\u015ft\u0131rmaya eri\u015fimi demokratikle\u015ftirmektedir. Bu, zaman\u0131 ve \u015feffafl\u0131\u011f\u0131 optimize etmeye yard\u0131mc\u0131 olan UX ara\u015ft\u0131rma veri y\u00f6netimi i\u00e7in birle\u015fik bir merkezdir. Platform, nitel ve <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\">nicel ara\u015ft\u0131rma<\/a> ara\u00e7lar\u0131yla ba\u011flant\u0131l\u0131d\u0131r. Ayr\u0131ca, t\u00fcm UX ara\u015ft\u0131rma verilerinizi tek bir platform alt\u0131nda bir araya getiren geli\u015fmi\u015f bir analitik motora sahiptir ve bu da onu d\u00fcnya \u00e7ap\u0131ndaki ara\u015ft\u0131rmac\u0131lar ve markalar i\u00e7in bir tercih haline getirmektedir.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurulu\u015flardaki birden fazla payda\u015f\u0131n UX Ara\u015ft\u0131rma Havuzunu de\u011fi\u015ftiren ki\u015fiye gidip &#8220;M\u00fc\u015fterilerimiz bu i\u015flevsellik hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyor?&#8221; veya &#8220;Rakibimizin bu \u00fcr\u00fcn\u00fc [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":698167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Ara\u015ft\u0131rma Deposu: Tan\u0131m, y\u00f6ntemler ve \u00f6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"UX Ara\u015ft\u0131rma Deposu: Tan\u0131m, y\u00f6ntemler, t\u00fcrler ve \u00f6rnekler. 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