

{"id":730348,"date":"2018-09-07T06:56:19","date_gmt":"2018-09-07T13:56:19","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/saha-arastirmasi-nedir-tanimi-yontemleri-ornekleri-ve-avantajlari\/"},"modified":"2018-09-07T06:56:19","modified_gmt":"2018-09-07T06:56:19","slug":"saha-arastirmasi-nedir-tanimi-yontemleri-ornekleri-ve-avantajlari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/saha-arastirmasi-nedir-tanimi-yontemleri-ornekleri-ve-avantajlari\/","title":{"rendered":"Saha Ara\u015ft\u0131rmas\u0131 Nedir: Tan\u0131m\u0131, Y\u00f6ntemleri, \u00d6rnekleri ve Avantajlar\u0131"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63088\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/Field-Research-1-1.jpg\" alt=\"Saha Ara\u015ft\u0131rmas\u0131\" width=\"992\" height=\"594\"><\/p>\n<h2><b>Saha Ara\u015ft\u0131rmas\u0131 Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Saha ara\u015ft\u0131rmas\u0131 \u015fu \u015fekilde tan\u0131mlan\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><br \/>\n  <span style=\"font-weight: 400;\">Niteliksel Y\u00f6ntem<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> . <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><br \/>\n  <span style=\"font-weight: 400;\">veri\u0307 toplama<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  \u0130nsanlar\u0131 do\u011fal ortamlar\u0131ndayken g\u00f6zlemlemeyi, etkile\u015fime girmeyi ve anlamay\u0131 ama\u00e7lar. \u00d6rne\u011fin, do\u011fa korumac\u0131lar hayvanlar\u0131n do\u011fal ortamlar\u0131ndaki davran\u0131\u015flar\u0131n\u0131 ve belirli senaryolara nas\u0131l tepki verdiklerini g\u00f6zlemlerler. Ayn\u0131 \u015fekilde, saha ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fcten sosyal bilimciler, sosyal bir ortamda nas\u0131l davrand\u0131klar\u0131n\u0131 ve \u00e7evrelerindeki durumlara nas\u0131l tepki verdiklerini anlamak i\u00e7in g\u00f6r\u00fc\u015fmeler yapabilir veya insanlar\u0131 uzaktan g\u00f6zlemleyebilir.  <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Hakk\u0131nda daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Pazar Ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Saha ara\u015ft\u0131rmas\u0131 \u00e7ok \u00e7e\u015fitli alanlar\u0131 kapsar <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">sosyal ara\u015ftirma y\u00f6ntemleri\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Do\u011frudan g\u00f6zlem, s\u0131n\u0131rl\u0131 kat\u0131l\u0131m, belgelerin ve di\u011fer bilgilerin analizi, gayri resmi g\u00f6r\u00fc\u015fmeler dahil, <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  vs. Saha ara\u015ft\u0131rmas\u0131 genellikle nitel ara\u015ft\u0131rma olarak nitelendirilse de, genellikle \u00e7oklu y\u00f6nleri i\u00e7erir  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">nicel ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u0130\u00e7inde. <\/span> <\/p>\n<p><strong>Saha ara\u015ft\u0131rmas\u0131<\/strong><span style=\"font-weight: 400;\">  tipik olarak belirli bir ortamda ba\u015flar, ancak \u00e7al\u0131\u015fman\u0131n nihai amac\u0131 bir dene\u011fin bu ortamdaki belirli davran\u0131\u015flar\u0131n\u0131 g\u00f6zlemlemek ve analiz etmektir. Bununla birlikte, do\u011fal bir ortamda \u00e7oklu de\u011fi\u015fkenlerin varl\u0131\u011f\u0131 nedeniyle belirli bir davran\u0131\u015f\u0131n nedenini ve sonucunu analiz etmek zordur. \u00c7o\u011fu  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><span style=\"font-weight: 400;\">veri\u0307 toplama<\/span><\/a><span style=\"font-weight: 400;\">  tamamen neden-sonu\u00e7 ili\u015fkisine de\u011fil, \u00e7o\u011funlukla korelasyona dayanmaktad\u0131r. Saha ara\u015ft\u0131rmas\u0131 korelasyon ararken, k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> kurulmas\u0131n\u0131 zorla\u015ft\u0131rmaktad\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/causal-analysis-does-x-cause-y\/\"><br \/>\n  <span style=\"font-weight: 400;\">nedensel ili\u015fki<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> iki veya daha fazla de\u011fi\u015fken aras\u0131nda.<\/span><\/p>\n<h3><b>Saha Ara\u015ft\u0131rma Y\u00f6ntemleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Saha ara\u015ft\u0131rmas\u0131 tipik olarak 5 farkl\u0131 y\u00f6ntemle y\u00fcr\u00fct\u00fcl\u00fcr. Onlar:<\/span><\/p>\n<ul>\n<li><b>Do\u011frudan G\u00f6zlem<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu y\u00f6ntemde, veriler bir bilgisayar arac\u0131l\u0131\u011f\u0131yla toplan\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\"><br \/>\n  <span style=\"font-weight: 400;\">g\u00f6zlemsel y\u00f6ntem<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  veya do\u011fal bir ortamdaki konular. Bu y\u00f6ntemde, durumun davran\u0131\u015f\u0131na veya sonucuna ara\u015ft\u0131rmac\u0131 taraf\u0131ndan herhangi bir \u015fekilde m\u00fcdahale edilmez. Do\u011frudan g\u00f6zlemin avantaj\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/people-management\/\">insan y\u00f6netimi<\/a>, durumlar, etkile\u015fimler ve \u00e7evre hakk\u0131nda ba\u011flamsal veriler sunmas\u0131d\u0131r. Bu saha ara\u015ft\u0131rmas\u0131 y\u00f6ntemi, kamusal bir ortamda veya \u00e7evrede yayg\u0131n olarak kullan\u0131lmaktad\u0131r, ancak etik bir ikilem ortaya \u00e7\u0131kard\u0131\u011f\u0131 i\u00e7in \u00f6zel bir ortamda kullan\u0131lmamaktad\u0131r.<\/span><\/p>\n<ul>\n<li><b>Kat\u0131l\u0131mc\u0131 G\u00f6zlemi<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu saha ara\u015ft\u0131rmas\u0131 y\u00f6nteminde ara\u015ft\u0131rmac\u0131, sadece bir g\u00f6zlemci olarak de\u011fil, ayn\u0131 zamanda bir kat\u0131l\u0131mc\u0131 olarak da ara\u015ft\u0131rma s\u00fcrecine derinlemesine dahil olur. Bu y\u00f6ntem de do\u011fal bir ortamda y\u00fcr\u00fct\u00fcl\u00fcr ancak tek fark, ara\u015ft\u0131rmac\u0131n\u0131n tart\u0131\u015fmalara dahil olmas\u0131 ve tart\u0131\u015fmalar\u0131n y\u00f6n\u00fcn\u00fc belirleyebilmesidir. Bu y\u00f6ntemde ara\u015ft\u0131rmac\u0131lar, ara\u015ft\u0131rmaya kat\u0131lanlarla rahat bir ortamda ya\u015fayarak onlar\u0131 rahatlat\u0131r ve derinlemesine tart\u0131\u015fmalara a\u00e7\u0131k hale getirir.<\/span><\/p>\n<ul>\n<li><b>Etnografya<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Etnografi, a\u015fa\u011f\u0131dakilerin geni\u015fletilmi\u015f bir g\u00f6zlemidir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">sosyal ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve sosyal perspektif ve t\u00fcm bir sosyal ortam\u0131n k\u00fclt\u00fcrel de\u011ferleri. Etnografide, t\u00fcm topluluklar nesnel olarak g\u00f6zlemlenir. \u00d6rne\u011fin, bir ara\u015ft\u0131rmac\u0131 bir Amazon kabilesinin nas\u0131l ya\u015fad\u0131\u011f\u0131n\u0131 ve faaliyet g\u00f6sterdi\u011fini anlamak isterse, onlar\u0131 g\u00f6zlemlemeyi veya aralar\u0131nda ya\u015fay\u0131p g\u00fcnl\u00fck davran\u0131\u015flar\u0131n\u0131 sessizce g\u00f6zlemlemeyi se\u00e7ebilir.  <\/span><\/p>\n<ul>\n<li><b>Nitel G\u00f6r\u00fc\u015fmeler<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><br \/>\n  <span style=\"font-weight: 400;\">Nitel g\u00f6r\u00fc\u015fmeler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> vard\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">kapal\u0131 u\u00e7lu sorular<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  do\u011frudan ara\u015ft\u0131rma \u00f6znelerine sorulan sorulard\u0131r. Nitel g\u00f6r\u00fc\u015fmeler gayri resmi ve sohbet havas\u0131nda, yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f, standartla\u015ft\u0131r\u0131lm\u0131\u015f ve a\u00e7\u0131k u\u00e7lu ya da bu \u00fc\u00e7\u00fcn\u00fcn bir kar\u0131\u015f\u0131m\u0131 olabilir. Bu, ara\u015ft\u0131rmac\u0131ya i\u00e7inden \u00e7\u0131kabilece\u011fi zengin bir veri sa\u011flar. Bu ayn\u0131 zamanda ili\u015fkisel verilerin toplanmas\u0131na da yard\u0131mc\u0131 olur. Bu saha ara\u015ft\u0131rmas\u0131 y\u00f6ntemi, bire bir g\u00f6r\u00fc\u015fmelerin bir kar\u0131\u015f\u0131m\u0131n\u0131 kullanabilir,  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/focus-group-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">odak gruplar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/text-analysis.html\"><br \/>\n  <span style=\"font-weight: 400;\">metin analizi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li><b>\u00d6rnek Olay \u0130ncelemesi<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vaka \u00e7al\u0131\u015fmas\u0131 ara\u015ft\u0131rmas\u0131, bir ki\u015fi, durum veya olay\u0131n derinlemesine analizidir. Bu y\u00f6ntemin uygulanmas\u0131 zor g\u00f6r\u00fcnebilir, ancak veri toplama y\u00f6ntemlerini derinlemesine anlamay\u0131 ve verilerden \u00e7\u0131kar\u0131m yapmay\u0131 i\u00e7erdi\u011fi i\u00e7in ara\u015ft\u0131rma yapman\u0131n en basit yollar\u0131ndan biridir.<\/span><\/p>\n<h3><b>Saha Ara\u015ft\u0131rmas\u0131 Y\u00fcr\u00fctme Ad\u0131mlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Saha ara\u015ft\u0131rmas\u0131n\u0131n do\u011fas\u0131, i\u00e7erdi\u011fi zaman \u00e7izelgelerinin ve maliyetlerin b\u00fcy\u00fckl\u00fc\u011f\u00fc nedeniyle, saha ara\u015ft\u0131rmas\u0131n\u0131 planlamak, uygulamak ve \u00f6l\u00e7mek \u00e7ok zor olabilir. Saha ara\u015ft\u0131rmas\u0131n\u0131n y\u00f6netimindeki baz\u0131 temel ad\u0131mlar \u015funlard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Do\u011fru Ekibi Kurun:<\/b><span style=\"font-weight: 400;\">  Saha ara\u015ft\u0131rmas\u0131 yapabilmek i\u00e7in do\u011fru ekibe sahip olmak \u00f6nemlidir. Ara\u015ft\u0131rmac\u0131n\u0131n ve yard\u0131mc\u0131 ekip \u00fcyelerinin rol\u00fc \u00e7ok \u00f6nemlidir ve y\u00fcr\u00fctmeleri gereken g\u00f6revlerin ilgili kilometre ta\u015flar\u0131yla tan\u0131mlanmas\u0131 \u00f6nemlidir. Saha ara\u015ft\u0131rmas\u0131n\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in \u00fcst y\u00f6netimin de bu ara\u015ft\u0131rmaya destek vermesi \u00f6nemlidir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u00c7al\u0131\u015fma i\u00e7in \u0130nsanlar\u0131n \u0130\u015fe Al\u0131nmas\u0131:<\/b><span style=\"font-weight: 400;\">  Saha ara\u015ft\u0131rmas\u0131n\u0131n ba\u015far\u0131s\u0131, \u00fczerinde \u00e7al\u0131\u015fma yap\u0131lan ki\u015filere ba\u011fl\u0131d\u0131r. Kullanma  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00f6rnekleme y\u00f6ntemleri\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fman\u0131n bir par\u00e7as\u0131 olacak ki\u015filerin t\u00fcretilmesi \u00f6nemlidir. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Veri Toplama Metodolojisi:  <\/b><span style=\"font-weight: 400;\">Yukar\u0131da uzun uzun bahsedildi\u011fi gibi, saha ara\u015ft\u0131rmas\u0131 i\u00e7in veri toplama y\u00f6ntemleri \u00e7e\u015fitlidir. Bunlar anketler, m\u00fclakatlar, vaka \u00e7al\u0131\u015fmalar\u0131 ve g\u00f6zlemlerin bir kar\u0131\u015f\u0131m\u0131 olabilir. T\u00fcm bu y\u00f6ntemler belirlenmeli ve her bir y\u00f6ntem i\u00e7in kilometre ta\u015flar\u0131 da ba\u015flang\u0131\u00e7ta belirlenmelidir. \u00d6rne\u011fin, bir anket s\u00f6z konusu oldu\u011funda  <\/span><a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket tasar\u0131m\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ara\u015ft\u0131rma ba\u015flamadan \u00f6nce olu\u015fturulmas\u0131 ve test edilmesi \u00f6nemlidir. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Saha Ziyareti:<\/b><span style=\"font-weight: 400;\">  Saha ziyareti, saha ara\u015ft\u0131rmas\u0131n\u0131n ba\u015far\u0131s\u0131 i\u00e7in \u00f6nemlidir ve her zaman geleneksel mekanlar\u0131n d\u0131\u015f\u0131nda ve kat\u0131l\u0131mc\u0131lar\u0131n ger\u00e7ek do\u011fal ortam\u0131nda ger\u00e7ekle\u015ftirilir. Bu nedenle, veri toplama y\u00f6ntemleriyle birlikte bir saha ziyaretinin planlanmas\u0131 \u00f6nemlidir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Veri Analizi:<\/b> <a href=\"https:\/\/www.questionpro.com\/blog\/data-analysis-simple-and-complex-a-primer\/\"><br \/>\n  <span style=\"font-weight: 400;\">Verilerin analizi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Toplanan veriler, saha ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nc\u00fcllerini do\u011frulamak ve saha ara\u015ft\u0131rmas\u0131n\u0131n sonucuna karar vermek i\u00e7in \u00f6nemlidir. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Sonu\u00e7lar\u0131n \u0130letilmesi:<\/b><span style=\"font-weight: 400;\"> Veriler analiz edildikten sonra, sonu\u00e7lar\u0131n ara\u015ft\u0131rman\u0131n payda\u015flar\u0131na iletilmesi \u00f6nemlidir, b\u00f6ylece \u00fczerinde harekete ge\u00e7ilebilir.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><b>Saha Ara\u015ft\u0131rma Notlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tutmak <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/5-easy-ways-to-bring-ethnography-into-your-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">etnografi\u0307k kayit<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  saha ara\u015ft\u0131rmas\u0131n\u0131n y\u00fcr\u00fct\u00fclmesinde \u00e7ok \u00f6nemlidir. Saha notlar\u0131 etnografik kay\u0131tlar\u0131n en \u00f6nemli unsurlar\u0131ndan birini olu\u015fturur. Saha notlar\u0131 s\u00fcreci, ara\u015ft\u0131rmac\u0131n\u0131n ara\u015ft\u0131rmaya dahil olmas\u0131yla ba\u015flar.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><br \/>\n  <span style=\"font-weight: 400;\">g\u00f6zlemsel ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> daha sonra yaz\u0131lacak olan s\u00fcre\u00e7.<\/span><\/p>\n<h4><strong>Saha Ara\u015ft\u0131rma Notu T\u00fcrleri<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">  D\u00f6rt farkl\u0131 t\u00fcrde saha notu bulunmaktad\u0131r:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0130\u015f Notlar\u0131:  <\/b><span style=\"font-weight: 400;\">Bu not alma y\u00f6ntemi, ara\u015ft\u0131rmac\u0131 \u00e7al\u0131\u015fman\u0131n i\u00e7indeyken yap\u0131l\u0131r. Bu, \u00e7al\u0131\u015fma konusu ile yak\u0131n mesafede ve a\u00e7\u0131k g\u00f6r\u00fc\u015fte olabilir. Buradaki notlar k\u0131sa, \u00f6z ve ara\u015ft\u0131rmac\u0131 taraf\u0131ndan daha sonra \u00fczerine ekleme yap\u0131labilecek \u015fekilde \u00f6zetlenmi\u015ftir. Ancak \u00e7o\u011fu ara\u015ft\u0131rmac\u0131, kat\u0131l\u0131mc\u0131n\u0131n kendilerini ciddiye almayaca\u011f\u0131 korkusuyla bu y\u00f6ntemi tercih etmemektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Saha Notlar\u0131 Uygun:<\/b><span style=\"font-weight: 400;\">  Bu notlar, etkinliklerin tamamlanmas\u0131n\u0131n hemen ard\u0131ndan geni\u015fletilmelidir. Notlar ayr\u0131nt\u0131l\u0131 olmal\u0131 ve kelimeler \u00e7al\u0131\u015f\u0131lan konuya m\u00fcmk\u00fcn oldu\u011funca yak\u0131n olmal\u0131d\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Metodolojik Notlar: <\/b><span style=\"font-weight: 400;\">Bu notlar, ara\u015ft\u0131rmac\u0131 taraf\u0131ndan kullan\u0131lan ara\u015ft\u0131rma y\u00f6ntemlerini ve \u00f6nerilen yeni y\u00f6ntemleri i\u00e7erir. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma y\u00f6ntemleri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve ilerlemelerini izlemenin yolu. Metodolojik notlar saha notlar\u0131yla birlikte tutulabilir veya ayr\u0131 olarak dosyalanabilir, ancak bir \u00e7al\u0131\u015fman\u0131n son raporunda yer al\u0131rlar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>G\u00fcnl\u00fckler ve G\u00fcnl\u00fckler:  <\/b><span style=\"font-weight: 400;\">Bu saha notlar\u0131 y\u00f6ntemi, ara\u015ft\u0131rmac\u0131n\u0131n ya\u015fam\u0131na dair bir i\u00e7g\u00f6r\u00fcd\u00fcr. Bu, ara\u015ft\u0131rmac\u0131lar\u0131n hayat\u0131n\u0131n t\u00fcm y\u00f6nlerini izler ve Halo etkisini veya saha ara\u015ft\u0131rmas\u0131 s\u0131ras\u0131nda ortaya \u00e7\u0131kabilecek herhangi bir \u00f6nyarg\u0131y\u0131 ortadan kald\u0131rmaya yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n<h3><b>Saha Ara\u015ft\u0131rmas\u0131 Yapmak \u0130\u00e7in Nedenler<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Saha ara\u015ft\u0131rmas\u0131 20. y\u00fczy\u0131lda sosyal bilimlerde yayg\u0131n olarak kullan\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r. Ancak genel olarak, y\u00fcr\u00fct\u00fclmesi ve tamamlanmas\u0131 \u00e7ok zaman al\u0131r, pahal\u0131d\u0131r ve bir\u00e7ok durumda invazivdir. Peki o zaman neden bu yayg\u0131n olarak kullan\u0131l\u0131yor ve ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan verileri do\u011frulamak i\u00e7in tercih ediliyor? 4 ana nedene bak\u0131yoruz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Veri eksikli\u011finin \u00fcstesinden gelmek:<\/b><span style=\"font-weight: 400;\">  Saha ara\u015ft\u0131rmas\u0131, veri eksiklikleri gibi \u00f6nemli bir sorunu \u00e7\u00f6zmektedir. \u00c7o\u011fu zaman, \u00f6zellikle belirli bir ortamda, incelenen bir konu hakk\u0131nda s\u0131n\u0131rl\u0131 veri vard\u0131r veya hi\u00e7 veri yoktur. Sorun biliniyor veya \u015f\u00fcpheleniliyor olabilir ancak bunu do\u011frulaman\u0131n bir yolu yoktur.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/primary-research\/\"><span style=\"font-weight: 400;\">birincil ara\u015ft\u0131rma<\/span><\/a><span style=\"font-weight: 400;\">  ve veri. Saha ara\u015ft\u0131rmas\u0131 yapmak sadece veri bo\u015fluklar\u0131n\u0131 doldurmaya de\u011fil, ayn\u0131 zamanda destekleyici materyal toplamaya da yard\u0131mc\u0131 olur ve bu nedenle tercih edilen bir y\u00f6ntemdir  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma y\u00f6ntemi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ara\u015ft\u0131rmac\u0131lar\u0131n. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>\u00c7al\u0131\u015fman\u0131n ba\u011flam\u0131n\u0131n anla\u015f\u0131lmas\u0131: <\/b><span style=\"font-weight: 400;\">Pek \u00e7ok durumda <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><br \/>\n  <span style=\"font-weight: 400;\">toplanan veriler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  yeterli olmakla birlikte saha ara\u015ft\u0131rmalar\u0131 devam etmektedir. Bu, mevcut veriler hakk\u0131nda fikir edinilmesine yard\u0131mc\u0131 olur. \u00d6rne\u011fin, veriler bir ah\u0131r \u00e7iftli\u011finden gelen atlar\u0131n genellikle yar\u0131\u015flar\u0131 kazand\u0131\u011f\u0131n\u0131, \u00e7\u00fcnk\u00fc atlar\u0131n soylu oldu\u011funu ve ah\u0131r sahibinin en iyi jokeyleri i\u015fe ald\u0131\u011f\u0131n\u0131 belirtiyorsa. Ancak saha ara\u015ft\u0131rmas\u0131 yapmak, yem kalitesi, sa\u011flanan bak\u0131m ve elveri\u015fli hava ko\u015fullar\u0131 gibi ba\u015far\u0131y\u0131 etkileyen di\u011fer fakt\u00f6rlere \u0131\u015f\u0131k tutabilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Veri kalitesinin art\u0131r\u0131lmas\u0131:  <\/b><span style=\"font-weight: 400;\">Bu ara\u015ft\u0131rma y\u00f6nteminde veri toplamak i\u00e7in birden fazla ara\u00e7 kullan\u0131ld\u0131\u011f\u0131ndan, veriler daha kaliteli olmaktad\u0131r. Toplanan verilerden \u00e7\u0131kar\u0131mlar yap\u0131labilir ve bu \u00e7\u0131kar\u0131mlar  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/market-research-surveys-guide.html#Statistical_Analysis_Techniques_for_Market_Analysis\"><br \/>\n  <span style=\"font-weight: 400;\">istatistiksel olarak analiz edilmi\u015ftir<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> veri \u00fc\u00e7genlemesi yoluyla. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Yard\u0131mc\u0131 verilerin toplanmas\u0131:<\/b><span style=\"font-weight: 400;\">  Saha ara\u015ft\u0131rmas\u0131, ara\u015ft\u0131rmac\u0131lar\u0131 yerel d\u00fc\u015f\u00fcnme konumuna getirir ve bu da onlara yeni d\u00fc\u015f\u00fcnme yollar\u0131 a\u00e7ar. Bu, \u00e7al\u0131\u015fman\u0131n toplamay\u0131 hesaba katmad\u0131\u011f\u0131 verilerin toplanmas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<\/ul>\n<h3><b>Saha Ara\u015ft\u0131rmas\u0131 \u00d6rnekleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Baz\u0131 saha ara\u015ft\u0131rmas\u0131 \u00f6rnekleri \u015funlard\u0131r:  <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Bir gecekondu mahallesindeki sosyal \u00f6l\u00e7\u00fcmleri de\u015fifre edin<\/b><span style=\"font-weight: 400;\"><br \/>\nTamamen g\u00f6zlemsel y\u00f6ntemler ve derinlemesine g\u00f6r\u00fc\u015fmeler kullanarak, ara\u015ft\u0131rmac\u0131lar bir gecekondunun sosyal \u00f6l\u00e7\u00fctlerini ve sosyal hiyerar\u015fisini anlamak i\u00e7in bir toplulu\u011fun par\u00e7as\u0131 olabilirler. Bu \u00e7al\u0131\u015fma ayn\u0131 zamanda bir gecekondunun finansal ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 ve g\u00fcnl\u00fck operasyonel n\u00fcanslar\u0131n\u0131 da anlayabilir. Bu verilerin analizi, bir gecekondunun yap\u0131land\u0131r\u0131lm\u0131\u015f toplumlardan ne kadar farkl\u0131 oldu\u011funa dair bir fikir verebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>U<\/strong><b style=\"font-weight: 400;\">Sporun \u00e7ocu\u011fun geli\u015fimi \u00fczerindeki etkisini anlamak<\/b><span style=\"font-weight: 400;\"><br \/>\nBu saha ara\u015ft\u0131rmas\u0131 y\u00f6nteminin uygulanmas\u0131 birka\u00e7 y\u0131l s\u00fcrer ve \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc \u00e7ok b\u00fcy\u00fck olabilir. Bu ara\u015ft\u0131rman\u0131n veri analizi, farkl\u0131 co\u011frafi konumlardan ve ge\u00e7mi\u015flerden gelen \u00e7ocuklar\u0131n spora nas\u0131l tepki verdi\u011fine ve sporun onlar\u0131n \u00e7ok y\u00f6nl\u00fc geli\u015fimleri \u00fczerindeki etkisine dair i\u00e7g\u00f6r\u00fcler sunmaktad\u0131r.<\/span><\/li>\n<li><strong>Hayvan g\u00f6\u00e7 modellerini inceleyin<\/strong><br \/>\nSaha ara\u015ft\u0131rmas\u0131, flora ve faunay\u0131 incelemek i\u00e7in yayg\u0131n olarak kullan\u0131lmaktad\u0131r. Mevsimlerin de\u011fi\u015fmesiyle birlikte hayvan g\u00f6\u00e7\u00fc modellerini izleyen ve inceleyen bilim insanlar\u0131 \u00f6nemli bir kullan\u0131m alan\u0131d\u0131r. Saha ara\u015ft\u0131rmas\u0131, y\u0131llar boyunca veri toplanmas\u0131na yard\u0131mc\u0131 olur ve bu da hayvanlar\u0131n g\u00fcvenli ge\u00e7i\u015finin nas\u0131l g\u00fcvenli bir \u015fekilde h\u0131zland\u0131r\u0131laca\u011f\u0131 konusunda sonu\u00e7lar \u00e7\u0131kar\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n<\/ol>\n<h3><b>Saha Ara\u015ft\u0131rmas\u0131n\u0131n Avantajlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Saha ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u011fi\u015fkenlerin de\u011fi\u015ftirilmedi\u011fi ve ortam\u0131n tahrif edilmedi\u011fi ger\u00e7ek ve do\u011fal bir ortamda ger\u00e7ekle\u015ftirilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fman\u0131n rahat bir ortamda y\u00fcr\u00fct\u00fclmesi sayesinde, yan konular hakk\u0131nda bile veri toplanabilmektedir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131, ara\u015ft\u0131rma konular\u0131na yak\u0131nl\u0131\u011f\u0131 nedeniyle derin bir anlay\u0131\u015f kazan\u0131r ve bu nedenle ara\u015ft\u0131rma kapsaml\u0131, eksiksiz ve do\u011frudur.<\/span><\/li>\n<\/ul>\n<h3><b>Saha Ara\u015ft\u0131rmas\u0131n\u0131n Dezavantajlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Saha ara\u015ft\u0131rmas\u0131n\u0131n dezavantajlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu \u00e7al\u0131\u015fmalar pahal\u0131 ve zaman al\u0131c\u0131d\u0131r ve tamamlanmas\u0131 y\u0131llar alabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131n\u0131n ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131nda kendisini bir \u00f6nyarg\u0131dan uzak tutmas\u0131 \u00e7ok zordur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Notlar tam olarak ara\u015ft\u0131rmac\u0131n\u0131n s\u00f6yledi\u011fi gibi olmal\u0131d\u0131r, ancak isimlendirmeyi takip etmek \u00e7ok zordur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yorumlay\u0131c\u0131 bir y\u00f6ntemdir ve bu \u00f6zneldir ve tamamen ara\u015ft\u0131rmac\u0131n\u0131n yetene\u011fine ba\u011fl\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu y\u00f6ntemde d\u0131\u015f de\u011fi\u015fkenleri kontrol etmek m\u00fcmk\u00fcn de\u011fildir ve bu durum ara\u015ft\u0131rman\u0131n do\u011fas\u0131n\u0131 s\u00fcrekli olarak de\u011fi\u015ftirir.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Saha Ara\u015ft\u0131rmas\u0131 Nedir? Saha ara\u015ft\u0131rmas\u0131 \u015fu \u015fekilde tan\u0131mlan\u0131r Niteliksel Y\u00f6ntem . veri\u0307 toplama \u0130nsanlar\u0131 do\u011fal ortamlar\u0131ndayken g\u00f6zlemlemeyi, etkile\u015fime girmeyi [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":622912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Saha Ara\u015ft\u0131rmas\u0131","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Saha ara\u015ft\u0131rmas\u0131, insanlar\u0131 do\u011fal ortamlar\u0131ndayken g\u00f6zlemlemeyi, etkile\u015fimde bulunmay\u0131 ve anlamay\u0131 ama\u00e7layan nitel bir veri toplama y\u00f6ntemi olarak tan\u0131mlanmaktad\u0131r. Bu makale, saha ara\u015ft\u0131rmas\u0131 yapman\u0131n nedenlerinden, y\u00f6ntemlerinden ve ad\u0131mlar\u0131ndan bahsediyor. Bu makalede ayr\u0131ca saha ara\u015ft\u0131rmas\u0131 \u00f6rneklerinden ve bu ara\u015ft\u0131rma y\u00f6nteminin avantaj ve dezavantajlar\u0131ndan bahsedilmektedir.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saha Ara\u015ft\u0131rmas\u0131 Nedir: Tan\u0131m\u0131, Y\u00f6ntemleri, \u00d6rnekleri ve Avantajlar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Saha ara\u015ft\u0131rmas\u0131, insanlar\u0131 do\u011fal ortamlar\u0131ndayken g\u00f6zlemlemeyi, etkile\u015fimde bulunmay\u0131 ve anlamay\u0131 ama\u00e7layan nitel bir veri toplama y\u00f6ntemi olarak tan\u0131mlanmaktad\u0131r. Bu makale, saha ara\u015ft\u0131rmas\u0131 yapman\u0131n nedenlerinden, y\u00f6ntemlerinden ve ad\u0131mlar\u0131ndan bahsediyor. Bu makalede ayr\u0131ca saha ara\u015ft\u0131rmas\u0131 \u00f6rneklerinden ve bu ara\u015ft\u0131rma y\u00f6nteminin avantaj ve dezavantajlar\u0131ndan bahsedilmektedir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/saha-arastirmasi-nedir-tanimi-yontemleri-ornekleri-ve-avantajlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saha Ara\u015ft\u0131rmas\u0131 Nedir: Tan\u0131m\u0131, Y\u00f6ntemleri, \u00d6rnekleri ve Avantajlar\u0131 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Saha ara\u015ft\u0131rmas\u0131, insanlar\u0131 do\u011fal ortamlar\u0131ndayken g\u00f6zlemlemeyi, etkile\u015fimde bulunmay\u0131 ve anlamay\u0131 ama\u00e7layan nitel bir veri toplama y\u00f6ntemi olarak tan\u0131mlanmaktad\u0131r. 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