{"id":730358,"date":"2022-08-23T11:00:11","date_gmt":"2022-08-23T18:00:11","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/cevrimici-itibar-puani-tanim-ve-nasil-yukseltilir\/"},"modified":"2022-08-23T11:00:11","modified_gmt":"2022-08-23T11:00:11","slug":"cevrimici-itibar-puani-tanim-ve-nasil-yukseltilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/cevrimici-itibar-puani-tanim-ve-nasil-yukseltilir\/","title":{"rendered":"\u00c7evrimi\u00e7i \u0130tibar Puan\u0131: Tan\u0131m ve Nas\u0131l Y\u00fckseltilir"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 y\u00fckseltmek, \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z i\u00e7in \u00f6nem ve g\u00fcvenilirlik olu\u015fturmay\u0131 gerektirir. Olumsuz sonu\u00e7lardan daha fazla olumlu arama sonucu elde ederek itibar puan\u0131n\u0131z\u0131 y\u00fckseltebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markan\u0131z\u0131n internet itibar\u0131, \u015firketinizin sahip olabilece\u011fi en \u00f6nemli varl\u0131kt\u0131r. T\u00fcketicilerin y\u00fczde 97&#8217;si yerel \u015firketleri internet \u00fczerinden ar\u0131yor. Potansiyel t\u00fcketiciler \u015firketiniz hakk\u0131nda bilgi edindiklerinde, \u015firketiniz hakk\u0131ndaki izlenimlerine dayanarak fikir olu\u015fturur ve sat\u0131n alma kararlar\u0131 verirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternete koyduklar\u0131n\u0131z, i\u015f veya e\u011flence i\u00e7in kim oldu\u011funuzu do\u011fru bir \u015fekilde temsil eder. Bu ayak izi zamanla b\u00fcy\u00fcr ve Facebook, Twitter, LinkedIn, Yelp, vb. \u00fczerindeki foto\u011fraflar\u0131, yorumlar\u0131, retweetleri ve g\u00f6nderileri i\u00e7erir. Bu etkile\u015fim, Google arac\u0131l\u0131\u011f\u0131yla h\u0131zl\u0131 bir \u015fekilde takip edilebilecek dijital bir iz b\u0131rak\u0131r. \u00c7evrimi\u00e7i itibar puan\u0131n\u0131z \u00f6l\u00e7\u00fclebilir ve bu puan\u0131 nas\u0131l y\u00fckseltece\u011finizi belirlerken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken bir\u00e7ok de\u011fi\u015fken vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blog, \u00e7evrimi\u00e7i itibar puan\u0131n\u0131 ve bunun nas\u0131l art\u0131r\u0131laca\u011f\u0131n\u0131 tan\u0131mlayacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i itibar puan\u0131n\u0131n tan\u0131m\u0131.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i itibar puanlar\u0131, bir ki\u015finin t\u00fcm \u00e7evrimi\u00e7i varl\u0131\u011f\u0131na \u00f6l\u00e7\u00fclebilir bir de\u011fer verir. Bu derecelendirme, markan\u0131z\u0131n g\u00fc\u00e7l\u00fc ve eksik y\u00f6nlerini etkileyen temel unsurlara dayanmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 anlamak zor olabilir. Ki\u015fisel veya ticari alg\u0131n\u0131z\u0131n itibar puan\u0131n\u0131zla hi\u00e7bir ilgisi yoktur. Bunun yerine, ba\u015fkalar\u0131n\u0131n aramalar yoluyla sizin hakk\u0131n\u0131zda ne \u00f6\u011frendi\u011fine g\u00f6re belirlenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u0130nternet varl\u0131\u011f\u0131m\u0131 nas\u0131l geli\u015ftirebilirim?&#8221; diye merak edebilirsiniz. \u00d6ncelikle \u00e7evrimi\u00e7i itibar puan\u0131n\u0131n bile\u015fenlerini anlaman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kendiniz veya \u015firketiniz hakk\u0131nda basit bir Google aramas\u0131 yaparsan\u0131z arama sonu\u00e7lar\u0131 ne olur? \u0130nsanlar markan\u0131z\u0131 arad\u0131klar\u0131nda nas\u0131l bir izlenim edinecekler? Olumlu mu yoksa olumsuz mu? \u0130tibar puan\u0131n\u0131z t\u00fcm bunlar\u0131 dikkate al\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130tibar puan\u0131n\u0131z a\u015fa\u011f\u0131daki de\u011fi\u015fkenlere g\u00f6re belirlenecektir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arama sonu\u00e7lar\u0131\/ba\u011flant\u0131lar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erik\/makaleler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resimler ve video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i forumlar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i incelemeler<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu \u00e7abalar\u0131n deste\u011fiyle, ki\u015fisel markan\u0131z\u0131n g\u00fcvenilirli\u011fi ve de\u011ferine ili\u015fkin alg\u0131y\u0131 art\u0131rabilirsiniz. Ad\u0131n\u0131z ve se\u00e7ti\u011finiz arama ifadeleri zaman i\u00e7inde daha \u00fcst s\u0131ralarda yer alacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 art\u0131rman\u0131n yollar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i itibar puanlar\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde iyile\u015ftirmek i\u00e7in kullan\u0131lan y\u00f6ntemler her sekt\u00f6re aktar\u0131labilir. \u0130\u015fte \u015firketinizin \u00e7evrimi\u00e7i itibar <a href=\"https:\/\/www.questionpro.com\/blog\/data-management-strategy\/\">veri y\u00f6netimi plan\u0131nda<\/a> nas\u0131l i\u015flev g\u00f6rebilece\u011fi.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">D\u00fczenli olarak geri bildirim talep edin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ekibiniz \u00e7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 y\u00fckseltmek i\u00e7in biraz \u00e7aba g\u00f6stermelidir. Bunu ba\u015farman\u0131n en kolay yolu m\u00fc\u015fterilerinizden girdi istemektir. Ancak, bu aray\u0131\u015flar iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir planla desteklenmelidir. \u00d6rne\u011fin, anketlerinizi do\u011fru \u015fekilde y\u00f6nlendirmeyi d\u00fc\u015f\u00fcn\u00fcn.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha \u00f6nce de belirtti\u011fimiz gibi, olumlu m\u00fc\u015fteri referanslar\u0131 talep etmenin yan\u0131 s\u0131ra, memnuniyetsiz t\u00fcketiciler de sorunlu alanlar\u0131n daha kapsaml\u0131 bir analizini sa\u011flayan k\u0131sa bir ankete y\u00f6nlendirilmelidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriyi anketi tamamlad\u0131ktan sonra Google&#8217;da d\u00fcr\u00fcst bir yorum b\u0131rakmaya te\u015fvik edin. Bu, m\u00fc\u015fteri hizmetlerini geli\u015ftiren \u00f6zel i\u00e7g\u00f6r\u00fcler elde etmenizi sa\u011flar. Olumlu ve olumsuz t\u00fcm yorumlar\u0131 payla\u015ft\u0131\u011f\u0131n\u0131zdan emin olun.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bir\u00e7ok web sitesinden derecelendirme toplay\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin s\u0131kl\u0131kla ziyaret etti\u011fi herhangi bir web sitesinde, yorum ald\u0131\u011f\u0131n\u0131zdan emin olun. \u0130tibar anketi \u00e7\u00f6z\u00fcm\u00fc ile <a href=\"https:\/\/www.questionpro.com\/blog\/customer-surveys\/\">m\u00fc\u015fteri anket<\/a> lerinizin yerini se\u00e7ebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fterilerin Property Ratings gibi sitelerde zaman ge\u00e7irece\u011fini bilmesine ra\u011fmen, Google maksimum \u00f6neme sahiptir. Bu teknik kullan\u0131larak kirac\u0131lar\u0131n demografik bilgileri b\u00fct\u00fcn\u00fcyle elde edilebilir. Bu her i\u015fletme i\u00e7in ge\u00e7erlidir; genel ve sekt\u00f6re \u00f6zel inceleme web sitelerinden referanslar toplay\u0131n.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00d6zel inceleme talepleri g\u00f6nderin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri geri bildirimi, tek bir \u00e7\u00f6z\u00fcm\u00fcn herkese uydu\u011fu bir senaryo de\u011fildir. Bu nedenle, sakinlerine ismiyle hitap eden ve sorunu uygun \u015fekilde ele alan otomatik bir anket i\u00e7in bir \u015fablon kulland\u0131\u011f\u0131n\u0131zdan emin olun. Bu, her yan\u0131t\u0131n m\u00fc\u015fterinin bilgilerini i\u00e7ermesini ve onu di\u011ferlerinden ay\u0131rmak i\u00e7in baz\u0131 \u00f6zelle\u015ftirmeler i\u00e7ermesini sa\u011flar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130\u015f g\u00fcc\u00fcn\u00fcn kat\u0131l\u0131m\u0131n\u0131 sa\u011flay\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130tibar puan\u0131 y\u00f6netimi yakla\u015f\u0131m\u0131n\u0131z\u0131 planlarken operasyonel, yasal, hasta deneyimi, pazarlama\/ileti\u015fim ve hasta deneyimi ekiplerinizin hepsinin ayn\u0131 sayfada oldu\u011fundan emin olun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak, mali bir te\u015fvik program\u0131 \u015firketiniz i\u00e7in etkisizse, kendinizi bir te\u015fvik program\u0131 geli\u015ftirmek zorunda hissetmeyin. \u0130tibar y\u00f6netimi, personel aras\u0131nda ekip uyumunu sa\u011flamak i\u00e7in her departman\u0131n \u00fc\u00e7 ayl\u0131k hedeflerine dahil edilmelidir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetlerinin misafirperver oldu\u011fundan emin olun.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ki\u015fi, ekibinin \u00fcst\u00fcn oldu\u011fu ve geli\u015ftirmesi gereken alanlar\u0131n fark\u0131nda olmal\u0131d\u0131r. Bu t\u00fcr taktikler i\u015f d\u00fcnyas\u0131 i\u00e7in \u00e7ok ba\u015far\u0131l\u0131 olmu\u015ftur. Grup, y\u00f6netim \u015firketleri i\u00e7in d\u00fczenli ulusal toplant\u0131lara ev sahipli\u011fi yapabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u015eirketler i\u00e7in, \u00e7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 y\u00fckseltmek, Google aramas\u0131n\u0131 kullanan m\u00fc\u015fteriler taraf\u0131ndan bulunman\u0131z\u0131 kolayla\u015ft\u0131racakt\u0131r. \u00c7evrimi\u00e7i profilinizi geli\u015ftirerek \u00e7evrimi\u00e7i bir varl\u0131k olu\u015fturabilir ve yeni m\u00fc\u015fteriler \u00e7ekebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Olumsuz veya g\u00fcncel olmayan arama sonu\u00e7lar\u0131, insanlar\u0131n di\u011ferlerini nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 etkileyebilir. Ayr\u0131ca ili\u015fkilerinizi, \u00fcniversite ba\u015fvurular\u0131n\u0131z\u0131, kariyer olanaklar\u0131n\u0131z\u0131, yeni m\u00fc\u015fteriler edinmenizi ve di\u011fer \u015feyleri de engelleyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro gibi platformlar, ara\u015ft\u0131rman\u0131z\u0131 y\u00fcr\u00fctmek i\u00e7in \u00e7e\u015fitli ara\u00e7lara ve i\u015flevlere eri\u015fmenizi sa\u011flayacakt\u0131r; anket yaz\u0131l\u0131mlar\u0131, y\u00fcksek de\u011ferli i\u00e7g\u00f6r\u00fcler \u00fcretmek i\u00e7in gereken t\u00fcm verileri toplamada profesyonellere ve \u00f6\u011frencilere yard\u0131mc\u0131 olmu\u015ftur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, sonu\u00e7lar\u0131n daha kesin bir a\u00e7\u0131klamas\u0131 i\u00e7in \u00e7e\u015fitli raporlar kullanarak t\u00fcm bu verileri de\u011ferlendirmenizi sa\u011flayan bir veri analiz paketi i\u00e7erir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, her benzersiz konu ve sekt\u00f6r i\u00e7in \u00e7\u00f6z\u00fcmler sunarak onu bir anket yaz\u0131l\u0131m\u0131ndan daha fazlas\u0131 haline getirir. Ayr\u0131ca Insights Hub ara\u015ft\u0131rma havuzumuz gibi veri y\u00f6netim sistemleri de sa\u011fl\u0131yoruz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/insightshub\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 y\u00fckseltmek, \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z i\u00e7in \u00f6nem ve g\u00fcvenilirlik olu\u015fturmay\u0131 gerektirir. Olumsuz sonu\u00e7lardan daha fazla olumlu arama sonucu elde [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":717517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7evrimi\u00e7i \u0130tibar Puan\u0131: Tan\u0131m ve Nas\u0131l Y\u00fckseltilir | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sayg\u0131n bir itibar y\u00f6netimi sa\u011flay\u0131c\u0131s\u0131ndan puan\u0131n\u0131z\u0131 \u00f6\u011frenmek, \u00e7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 art\u0131rman\u0131n ilk 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\/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-23T18:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T11:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/08\/online-reputation-score.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma 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