{"id":730371,"date":"2020-04-06T06:27:39","date_gmt":"2020-04-06T13:27:39","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/nps-puani-eksiksiz-rehberiniz\/"},"modified":"2020-04-06T06:27:39","modified_gmt":"2020-04-06T06:27:39","slug":"nps-puani-eksiksiz-rehberiniz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/","title":{"rendered":"NPS puan\u0131: Eksiksiz rehberiniz"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Yeni m\u00fc\u015fterilere ula\u015fmak veya yeni yetenekleri i\u015fe almak i\u00e7in stratejiler olu\u015ftururken, mevcut m\u00fc\u015fterilerinizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n \u015firketinizden ne kadar memnun olduklar\u0131n\u0131 ve markan\u0131z\u0131 meslekta\u015flar\u0131na tavsiye etme olas\u0131l\u0131klar\u0131n\u0131 anlaman\u0131z gerekir. Bu veri par\u00e7as\u0131na Net Tavsiye Skoru (NPS) ad\u0131 verilir.  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Puan, \u00f6znelli\u011fi nedeniyle \u00f6l\u00e7\u00fclmesi zor bir geri bildirim gibi g\u00f6r\u00fcnebilir, ancak do\u011fru t\u00fcrde <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Tavsiye Skoru anket sorular\u0131<\/a> ekledi\u011finizde kolayd\u0131r.  <\/span><span data-preserver-spaces=\"true\"> <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bu makale, i\u015fletmenizi, kurulu\u015funuzu veya \u00e7al\u0131\u015fan i\u015fe alma ve elde tutma stratejilerinizi optimize etmek i\u00e7in NPS puan\u0131n\u0131zdan yararlanmaya y\u00f6nelik eksiksiz bir k\u0131lavuz sunmaktad\u0131r. Bu k\u0131lavuz, NPS&#8217;nin ne oldu\u011funu a\u00e7\u0131k\u00e7a tan\u0131mlamakta, herhangi bir kurulu\u015f i\u00e7in neden \u00f6nemli oldu\u011funu a\u00e7\u0131klamakta, \u00e7e\u015fitli ba\u011flamlarda NPS \u00f6rnekleri sunmakta ve bir sonraki eylem plan\u0131n\u0131z\u0131 y\u00f6nlendirmeye yard\u0131mc\u0131 olacak t\u00fcrde bir anketi nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6stermektedir.<\/span><span data-preserver-spaces=\"true\"> <\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">NPS puan\u0131 nedir?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">NPS, kat\u0131l\u0131mc\u0131lar\u0131n memnuniyet d\u00fczeyini bildiren ve markan\u0131z\u0131, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya \u015firketinizi (veya ba\u015fka herhangi bir de\u011fi\u015fkeni) akranlar\u0131na tan\u0131tma olas\u0131l\u0131klar\u0131n\u0131n ne kadar oldu\u011funu s\u00f6yleyen bir veridir. Memnuniyeti \u00f6l\u00e7menin yan\u0131 s\u0131ra, NPS sorunuz marka sadakatini, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 ve hatta belirli bir \u00fcr\u00fcn ve hizmetle ilgili geri bildirimi de\u011ferlendirmeye yard\u0131mc\u0131 olur. Son zamanlarda, t<\/span><span data-preserver-spaces=\"true\">NPS ile ilgili ifadelerin kullan\u0131m\u0131 yayg\u0131n bir uygulama haline gelmi\u015ftir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Say\u0131sal bir de\u011ferdir &#8211; genellikle 0 ila 10 aras\u0131nda bir \u00f6l\u00e7ekte &#8211; 0 en olumsuz terfiyi ve 10 olumlu terfiyi temsil eder. Bu durumda 0&#8217;\u0131n kat\u0131l\u0131mc\u0131lar\u0131n hi\u00e7bir eylemde bulunmayaca\u011f\u0131 anlam\u0131na gelmedi\u011fini fark edeceksiniz. \u00c7o\u011fu NPS anketinde d\u00fc\u015f\u00fck puanlar, kat\u0131l\u0131mc\u0131lar\u0131n markan\u0131z\u0131n tan\u0131t\u0131m\u0131ndan aktif olarak uzakla\u015fabilece\u011fini g\u00f6steren yan\u0131tlar\u0131 temsil eder.<\/span><span data-preserver-spaces=\"true\"> <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">NPS puan\u0131n\u0131z\u0131 bulmak i\u00e7in, destekleyiciler ve yan\u0131tlay\u0131c\u0131lar kavramlar\u0131n\u0131 anlaman\u0131z gerekir. Halka a\u00e7\u0131k forumlardaki i\u015f de\u011ferlendirmelerini d\u00fc\u015f\u00fcn\u00fcn. &#8220;Bu i\u015fletme \u015fimdiye kadarki en k\u00f6t\u00fc m\u00fc\u015fteri hizmetlerine sahip!&#8221; gibi \u00e7ok olumsuz yorumlar yay\u0131nlayan ki\u015filer mutsuz m\u00fc\u015fteriler veya k\u00f6t\u00fc niyetli ki\u015filerdir. QuestionPro CX, tescilli ticari marka geli\u015ftirilmi\u015f kapal\u0131 d\u00f6ng\u00fc mekanizmas\u0131 ile aleyhtarlar\u0131n\u0131z\u0131 y\u00f6netmenize yard\u0131mc\u0131 olabilir. Kaybetme riski olan m\u00fc\u015fterilerin belirli bir y\u00fczdesini takip etmenize ve hizmet biletleri olu\u015fturup y\u00f6netmenize olanak tan\u0131r. Bir arkada\u015f\u0131n\u0131za veya meslekta\u015f\u0131n\u0131za olumsuz bir a\u011f\u0131zdan a\u011f\u0131za yaymadan \u00f6nce onlarla zaman\u0131nda etkile\u015fime ge\u00e7mek en iyisi olacakt\u0131r. Pasif bir yan\u0131tlay\u0131c\u0131, deneyimleri hakk\u0131nda \u00f6yle ya da b\u00f6yle tutkulu hissetmedi\u011fi i\u00e7in bir yorum bile g\u00f6ndermeyebilir. Bu arada bir destek\u00e7i, &#8220;Bu i\u015fi seviyorum. John telefonda \u00e7ok yard\u0131mc\u0131 oldu ve y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeye gitti\u011fimde ekibi ger\u00e7ekten \u00f6nemsedi\u011fini ve sekt\u00f6r trendlerini takip etti\u011fini s\u00f6yleyebilirim.&#8221;<\/span><span data-preserver-spaces=\"true\"> <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bir tan\u0131t\u0131mc\u0131, ilgili \u015firket veya \u00fcr\u00fcn hakk\u0131nda olumlu konu\u015furken bunu tavsiye etti\u011fini belirtmek zorunda bile de\u011fildir. Marka konusundaki hevesleri ve payla\u015fmaya istekli olmalar\u0131, bir<\/span> <span data-preserver-spaces=\"true\"> iyi NPS puan\u0131<\/span><span data-preserver-spaces=\"true\"> bu senaryoda.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Puan\u0131n\u0131z\u0131 elde etmek i\u00e7in, destekleyenlerin y\u00fczdesiyle ba\u015flay\u0131n ve kar\u015f\u0131 \u00e7\u0131kanlar\u0131n y\u00fczdesini \u00e7\u0131kar\u0131n. Ard\u0131ndan, bu say\u0131y\u0131 100 ile \u00e7arp\u0131n ve i\u015fte kar\u015f\u0131n\u0131zda NPS&#8217;niz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">NPS puan form\u00fcl\u00fc<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NPS puan\u0131n\u0131z\u0131 hesaplamak olduk\u00e7a kolayd\u0131r. Karma\u015f\u0131k form\u00fcller veya analizler s\u00f6z konusu de\u011fildir. Bunu, destekleyenlerin y\u00fczdesinden kar\u015f\u0131 \u00e7\u0131kanlar\u0131n y\u00fczdesini \u00e7\u0131kararak hesaplayabilirsiniz. Net Tavsiye Skoru -100 ile 100 aras\u0131nda de\u011fi\u015fen bir tam say\u0131d\u0131r ve markan\u0131z veya kurulu\u015funuzla ilgili m\u00fc\u015fteri mutlulu\u011funu g\u00f6sterir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ke\u015ffedin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nps-benchmarks\/\"><br \/>\n  <span style=\"font-weight: 400;\">En iyi sekt\u00f6rler i\u00e7in NPS puan\u0131 k\u0131yaslamalar\u0131<\/span><br \/>\n<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-106150 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/NPS-formula.jpg\" alt=\"NPS-form\u00fcl\u00fc\" width=\"992\" height=\"594\"><\/p>\n<h3><span style=\"font-weight: 400;\">\u00d6rneklerle NPS puan t\u00fcrleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NPS farkl\u0131 t\u00fcrlerde olabilir. Markan\u0131z veya kurulu\u015funuz i\u00e7in neyin daha alakal\u0131 ve \u00f6nemli oldu\u011funu anlamak i\u00e7in bunlara ayr\u0131nt\u0131l\u0131 olarak bakal\u0131m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. <strong>\u0130li\u015fkisel NPS<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130li\u015fkisel NPS, m\u00fc\u015fterilerinizin markan\u0131z veya kurulu\u015funuz hakk\u0131nda genel olarak nas\u0131l hissettiklerine dair verdikleri yan\u0131tlara g\u00f6re hesaplan\u0131r. M\u00fc\u015fteri sadakatinizin ve m\u00fc\u015fteri memnuniyetinizin \u00fcst d\u00fczey bir \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Marka \u00e7al\u0131\u015fman\u0131z\u0131n sa\u011fl\u0131\u011f\u0131n\u0131, zaman i\u00e7indeki geli\u015fmeleri veya de\u011fi\u015fiklikleri kontrol etmek i\u00e7in kullan\u0131labilir. \u0130li\u015fkisel NPS, genel m\u00fc\u015fteri sadakatini \u00f6l\u00e7mede son derece kullan\u0131\u015fl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnek: Y\u0131ll\u0131k m\u00fc\u015fteri deneyimi veya memnuniyet anketleri buna harika bir \u00f6rnektir. \u0130li\u015fkisel NPS m\u00fc\u015fteri i\u015flemlerinden ba\u011f\u0131ms\u0131zd\u0131r ve m\u00fc\u015fterilerin markaya y\u00f6nelik genel duygular\u0131n\u0131 \u00f6l\u00e7er.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. <strong>\u0130\u015flemsel NPS<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015flemsel NPS daha odakl\u0131 ve hedefe y\u00f6nelik bir yakla\u015f\u0131md\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz, hizmetiniz veya departmanlar\u0131n\u0131zla belirli etkile\u015fimlerden sonra geri bildirim toplamay\u0131 ama\u00e7lamaktad\u0131r. Hassas oldu\u011fu i\u00e7in m\u00fc\u015fteri yolculu\u011fundaki \u00e7e\u015fitli temas noktalar\u0131n\u0131n optimize edilmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnek: Bir destek temsilcisiyle yap\u0131lan g\u00f6r\u00fc\u015fmeden hemen sonra bir m\u00fc\u015fteri anketi yap\u0131ld\u0131. \u00c7a\u011fr\u0131n\u0131n ne kadar iyi ele al\u0131nd\u0131\u011f\u0131na, sorunun etkili bir \u015fekilde \u00e7\u00f6z\u00fcl\u00fcp \u00e7\u00f6z\u00fclmedi\u011fine ve m\u00fc\u015fterinin memnun olup olmad\u0131\u011f\u0131na bak\u0131lacakt\u0131r.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Neden bir NPS puan\u0131 \u00f6l\u00e7melisiniz?<\/span><span data-preserver-spaces=\"true\"> <\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n \u015firketiniz veya \u00fcr\u00fcnleriniz hakk\u0131nda neleri be\u011fendiklerini ve nelerin geli\u015ftirilmesi gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fcklerini bildi\u011finizde, i\u015finizi b\u00fcy\u00fctme ve geli\u015ftirme hedeflerinize nas\u0131l ula\u015fabilece\u011finize dair i\u00e7g\u00f6r\u00fclere sahip olursunuz. Daha d\u00fc\u015f\u00fck bir NPS bile \u015firketinizi optimize etmenin yolunu ayd\u0131nlatabilir.  <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">NPS&#8217;nizi bilmeniz i\u00e7in bu nedenleri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/span><span data-preserver-spaces=\"true\"> <\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">NPS puan\u0131, yan\u0131t verenlerin ne kadar olas\u0131 oldu\u011funu belirler <\/span><strong><br \/>\n  <span data-preserver-spaces=\"true\">markan\u0131z\u0131 organik olarak tan\u0131t\u0131n<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> ve an\u0131nda iyile\u015ftirmeler i\u00e7in eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler sa\u011flar.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">NPS anketleri size \u015fu konularda yard\u0131mc\u0131 olacak t\u00fcrden bilgiler verir <\/span><strong><br \/>\n  <span data-preserver-spaces=\"true\">m\u00fc\u015fteri deneyimini iyile\u015ftirin<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> ve markan\u0131za rakipleri kar\u015f\u0131s\u0131nda \u00fcst\u00fcnl\u00fck kazand\u0131r\u0131n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">NPS puan\u0131 yararl\u0131 bilgiler sa\u011flar <\/span><strong><br \/>\n  <span data-preserver-spaces=\"true\">finansal tahminler i\u00e7in veriler<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> ve t\u00fcm kurulu\u015funuz i\u00e7in pazarlama, geli\u015ftirme ve personel i\u00e7in b\u00fct\u00e7eleme.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">NPS anketleri spesifik sonu\u00e7lar sunar <\/span><strong><br \/>\n  <span data-preserver-spaces=\"true\">uzun vadeli de\u011fi\u015fiklikler i\u00e7in geri bildirim<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> do\u011fal olarak \u015firketinizi ve hizmetlerini veya \u00fcr\u00fcnlerini daha cazip ve payla\u015f\u0131labilir hale getirecektir.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">\u00c7al\u0131\u015fanlara y\u00f6nelik NPS anketleri, kurulu\u015funuzun nabz\u0131n\u0131 tutman\u0131za ve \u00e7al\u0131\u015fanlar\u0131n kurumda kalma veya kurumdan ayr\u0131lma olas\u0131l\u0131klar\u0131n\u0131 ke\u015ffetmenize yard\u0131mc\u0131 olur. <\/span><strong><br \/>\n  <span data-preserver-spaces=\"true\">\u015firketi iyi bir i\u015f yeri olarak tavsiye etmek<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> akranlar\u0131na.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-preserver-spaces=\"true\">Mevcut m\u00fc\u015fterilere yap\u0131lan NPS anketleri, size a\u015fa\u011f\u0131daki bilgileri geli\u015ftirmek i\u00e7in gerekli i\u00e7g\u00f6r\u00fcleri sa\u011flar <\/span><strong><br \/>\n  <span data-preserver-spaces=\"true\">marka sadakati ve m\u00fc\u015fteriyi elde tutma<\/span><br \/>\n<\/strong><span data-preserver-spaces=\"true\"> Stratejiler.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0130yi NPS puan\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130yi bir NPS, k\u00f6t\u00fcleyenlerden daha fazla say\u0131da destek\u00e7iniz veya sad\u0131k m\u00fc\u015fteriniz oldu\u011funu g\u00f6sterir. M\u00fc\u015fterileriniz bir b\u00fct\u00fcn olarak markadan memnun ve m\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri memnuniyeti seviyeleri y\u00fcksek. Bu blogda ayr\u0131nt\u0131l\u0131 olarak, &#8216;<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nps-considered-good-net-promoter-score\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0130yi bir net destekleyici puan\u0131 ne olarak kabul edilir?<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">&#8216;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">NPS&#8217;nin temel faydalar\u0131 nelerdir?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NPS sistemi, \u00e7e\u015fitli m\u00fc\u015fteri \u00f6l\u00e7\u00fcmlerini tek bir CX ba\u015far\u0131 standard\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc i\u00e7in pop\u00fclerdir ve ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan \u00e7ok tercih edilmektedir. \u0130\u015fte NPS skorunun sundu\u011fu baz\u0131 temel avantajlar:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Sa\u011fl\u0131kl\u0131 bir g\u00f6r\u00fcn\u00fcm sa\u011flar<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CSAT ve CES gibi anketler, markan\u0131zla belirli veya en son m\u00fc\u015fteri etkile\u015fimleriyle ilgilidir. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n ald\u0131klar\u0131nda, hizmetinizi kulland\u0131klar\u0131nda veya destek ekibinizle etkile\u015fime ge\u00e7tiklerinde olabilir. Bu anketler, m\u00fc\u015fterinin bir marka veya kurulu\u015fla olan genel ili\u015fkisini dikkate almamaktad\u0131r. M\u00fc\u015fterileriniz, destek temsilcilerinizden biriyle pek de iyi olmayan bir etkile\u015fim ya\u015famalar\u0131na ra\u011fmen \u00fcr\u00fcn\u00fcn\u00fczden veya markan\u0131zdan memnun olabilir. NPS, web sitesi, sosyal varl\u0131k, hizmet, destek vb. unsurlar\u0131n bir kar\u0131\u015f\u0131m\u0131 olan markan\u0131za y\u00f6nelik b\u00fct\u00fcnc\u00fcl bir duyguyu g\u00f6sterir.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tekrar i\u015f yapma \u015fans\u0131n\u0131 \u00f6l\u00e7er<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">NPS, markan\u0131z i\u00e7in hem yeni hem de tekrar i\u015f yapma olas\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menize yard\u0131mc\u0131 olur. Bu, nakit ak\u0131\u015f\u0131n\u0131 y\u00f6netmek, b\u00fcy\u00fcmeyi tahmin etmek, kaynaklar\u0131 y\u00f6netmek vb. i\u00e7in i\u015fletmeler i\u00e7in son derece \u00f6nemlidir. Genel m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7menize ve kurulu\u015funuzun sa\u011fl\u0131\u011f\u0131n\u0131 de\u011ferlendirmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Kolay anla\u015f\u0131l\u0131r<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">NPS, herkesin takip etmesi \u00e7ok kolay olan -100&#8217;den +100&#8217;e kadar bir puanlama sistemi kullan\u0131r. Bu, i\u015f arkada\u015flar\u0131n\u0131z\u0131n ve ilgili departmanlar\u0131n ayn\u0131 sayfada olmas\u0131n\u0131 sa\u011flar. Ayr\u0131ca, t\u00fcm markan\u0131z\u0131n bir \u00f6l\u00e7\u00fcs\u00fc oldu\u011fu i\u00e7in iyi bir (Anahtar Performans G\u00f6stergesi) KPI olu\u015fturur. \u0130yi bir puan, \u00fcr\u00fcn, paketleme, pazarlama, teslimat, hizmet ve m\u00fc\u015fteri deste\u011fi ile ilgili her \u015feyin do\u011fru oldu\u011funu g\u00f6sterir. D\u00fc\u015f\u00fck bir puan, en k\u0131sa zamanda incelemeniz ve d\u00fczeltmeniz gerekebilecek baz\u0131 bo\u015fluk alanlar\u0131na i\u015faret eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Memnun ve ba\u011fl\u0131 \u00e7al\u0131\u015fanlar, m\u00fckemmel m\u00fc\u015fteri deneyimi ve hizmeti sunmak i\u00e7in s\u00fcrekli \u00e7aba g\u00f6sterirler, bu da iyi \u00e7al\u0131\u015fan deneyimi (EX) ve \u00e7al\u0131\u015fan memnuniyetini g\u00f6sterir.in<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Planlar i\u00e7in veriler<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">QuestionPro CX platformunun \u00f6nemli bir \u00f6zelli\u011fi olan NPS+, m\u00fc\u015fterilerinize nedenlerini sorman\u0131z\u0131 sa\u011flar. Bu bilgi olmadan, puan\u0131n\u0131z bulmacan\u0131n sadece bir par\u00e7as\u0131d\u0131r. Puanla ilgili ek m\u00fc\u015fteri geri bildirimi ald\u0131ktan sonra, m\u00fc\u015fteri deneyimini ve dolay\u0131s\u0131yla NPS puan\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in eylem planlar\u0131 olu\u015fturmaya ba\u015flayabilirsiniz. Ek geri bildirim ald\u0131\u011f\u0131n\u0131zda de\u011fi\u015fimi y\u00f6nlendirmek daha kolay hale gelir. NPS+ \u00f6zellik sayfam\u0131zda bunun kullan\u0131mlar\u0131 ve faydalar\u0131 hakk\u0131nda daha fazla bilgi edinin.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Y\u00fcr\u00fctmesi kolay<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">NPS anketlerinin uygulanmas\u0131 h\u0131zl\u0131d\u0131r ve m\u00fc\u015fterilerin bak\u0131\u015f a\u00e7\u0131s\u0131 i\u00e7in k\u00fclfetli de\u011fildir. NPS anketlerini e-posta, telefon, mobil uygulamalar veya \u00e7evrimi\u00e7i olarak ger\u00e7ekle\u015ftirebilirsiniz. Ayr\u0131ca, NPS &#8211; destekleyenlerin y\u00fczdesi &#8211; kar\u015f\u0131 \u00e7\u0131kanlar\u0131n y\u00fczdesi form\u00fcl\u00fc ile \u00f6l\u00e7\u00fcl\u00fcr ve karma\u015f\u0131k analizlere veya form\u00fcllere olan ihtiyac\u0131 ortadan kald\u0131r\u0131r. Skora ba\u011fl\u0131 olarak, m\u00fc\u015fterileriniz cayd\u0131r\u0131c\u0131lar, pasifler ve destekleyiciler olarak grupland\u0131r\u0131l\u0131r.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">De\u011fi\u015fiklikleri etkin bir \u015fekilde takip edin<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Y\u0131lda en az iki kez NPS anketleri yapmak i\u00e7in idealdir. Bu, yaln\u0131zca zaman\u0131nda m\u00fc\u015fteri geri bildirimi almak i\u00e7in de\u011fil, ayn\u0131 zamanda trendleri belirlemek ve incelemek i\u00e7in de yararl\u0131d\u0131r. Anket verilerinizi kullanarak i\u015f performans\u0131n\u0131z\u0131 etkili bir \u015fekilde takip edebilirsiniz. Bu, mevcut s\u00fcre\u00e7lerinizi ve operasyonlar\u0131n\u0131z\u0131 planlamak ve iyile\u015ftirmek i\u00e7in size veri sa\u011flar.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Rakiplerinizi k\u0131yaslay\u0131n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">NPS k\u00fcresel olarak tan\u0131nd\u0131\u011f\u0131 ve kabul edildi\u011fi i\u00e7in, rakiplerinizle kolayca k\u0131yaslama yapabilir ve zaman i\u00e7indeki ilerlemeyi takip edebilirsiniz. Ayr\u0131ca kendi b\u00f6lgenize uygun k\u0131yaslama \u00f6l\u00e7\u00fctleri de bulabilirsiniz.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar.<\/strong> M\u00fc\u015fterilerinizin duygu ve d\u00fc\u015f\u00fcnceleri hakk\u0131nda de\u011ferli bilgiler edinin <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span data-preserver-spaces=\"true\">QuestionPro CX yaz\u0131l\u0131m\u0131<\/span><br \/>\n<\/a><span data-preserver-spaces=\"true\"> Bug\u00fcn.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kitap Demosu<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni m\u00fc\u015fterilere ula\u015fmak veya yeni yetenekleri i\u015fe almak i\u00e7in stratejiler olu\u015ftururken, mevcut m\u00fc\u015fterilerinizin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n \u015firketinizden ne kadar memnun olduklar\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":672747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NPS puan\u0131: Eksiksiz rehberiniz | QuestionPro<\/title>\n<meta name=\"description\" content=\"NPS puan\u0131n\u0131 neden \u00f6l\u00e7meniz gerekti\u011fini ve bunun i\u015fletmeniz i\u00e7in nas\u0131l bir fark yaratabilece\u011fini \u00f6\u011frenin. NPS anket \u00f6rnekleri ile destekleyicileri, pasifleri ve detrakt\u00f6rleri nas\u0131l belirleyece\u011finizi \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NPS puan\u0131: Eksiksiz rehberiniz | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"NPS puan\u0131n\u0131 neden \u00f6l\u00e7meniz gerekti\u011fini ve bunun i\u015fletmeniz i\u00e7in nas\u0131l bir fark yaratabilece\u011fini \u00f6\u011frenin. NPS anket \u00f6rnekleri ile destekleyicileri, pasifleri ve detrakt\u00f6rleri nas\u0131l belirleyece\u011finizi \u00f6\u011frenin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-06T13:27:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-06T06:27:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/NPS-SURVEY-Feedback.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adi Bhat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adi Bhat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/\"},\"author\":{\"name\":\"Adi Bhat\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f\"},\"headline\":\"NPS puan\u0131: Eksiksiz rehberiniz\",\"datePublished\":\"2020-04-06T13:27:39+00:00\",\"dateModified\":\"2020-04-06T06:27:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/\"},\"wordCount\":1967,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Anketler\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/nps-puani-eksiksiz-rehberiniz\/\",\"name\":\"NPS puan\u0131: Eksiksiz rehberiniz | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2020-04-06T13:27:39+00:00\",\"dateModified\":\"2020-04-06T06:27:39+00:00\",\"description\":\"NPS puan\u0131n\u0131 neden \u00f6l\u00e7meniz gerekti\u011fini ve bunun i\u015fletmeniz i\u00e7in nas\u0131l bir fark yaratabilece\u011fini \u00f6\u011frenin. 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