{"id":730432,"date":"2022-08-31T16:42:48","date_gmt":"2022-08-31T23:42:48","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-yasam-dongusu-tanim-6-asama-ve-avantajlar\/"},"modified":"2023-02-08T07:14:14","modified_gmt":"2023-02-08T07:14:14","slug":"musteri-yasam-dongusu-tanim-6-asama-ve-avantajlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yasam-dongusu-tanim-6-asama-ve-avantajlar\/","title":{"rendered":"M\u00fc\u015fteri Ya\u015fam D\u00f6ng\u00fcs\u00fc: Tan\u0131m, 6 A\u015fama ve Avantajlar"},"content":{"rendered":"

M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc, t\u00fcketicinin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ilk fark etti\u011fi ve de\u011ferlendirdi\u011fi, sat\u0131n ald\u0131\u011f\u0131, kulland\u0131\u011f\u0131 ve markan\u0131za ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fc s\u00fcreci tan\u0131mlar.<\/span><\/p>\n

M\u00fc\u015fteri d\u00f6ng\u00fcs\u00fcn\u00fc anlamak, \u015firketlerin gelirlerini en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131na ve g\u00fcn\u00fcm\u00fcz pazar\u0131nda rekabet\u00e7i kalmalar\u0131na olanak tan\u0131d\u0131\u011f\u0131 i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/p>\n

M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc takip etmek, s\u00fcrecin her ad\u0131m\u0131n\u0131 ve m\u00fc\u015fteri deneyimini optimize etmek i\u00e7in stratejiler olu\u015fturmaya yard\u0131mc\u0131 olan m\u00fc\u015fteriyi elde tutma, m\u00fc\u015fteri hizmetleri<\/a> ve m\u00fc\u015fteri sadakati gibi terimleri dikkate almay\u0131 gerektirir.<\/span><\/p>\n

M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc nedir?<\/h2>\n

M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc, bir \u015firketin i\u015f y\u00f6netiminin m\u00fc\u015fteri yolculu\u011fuyla<\/a> uyumlu hale getirilmesiyle ilgilidir. Yani, m\u00fc\u015fterinin bir t\u00fcketici olarak ya\u015fam\u0131 boyunca, \u015firkete geldi\u011fi andan \u015firketten ayr\u0131ld\u0131\u011f\u0131 ana kadar temas etti\u011fi noktalarla ilgili ticari stratejiyi sistematik hale getirmek.<\/span><\/p>\n

M\u00fc\u015fteri temas noktalar\u0131<\/a>, ya\u015fam d\u00f6ng\u00fcs\u00fcnde bulunduklar\u0131 yere g\u00f6re proaktif olarak veya davran\u0131\u015flar\u0131na dayal\u0131 i\u015f uyar\u0131lar\u0131 arac\u0131l\u0131\u011f\u0131yla reaktif olarak y\u00fcr\u00fct\u00fclebilir.<\/span><\/p>\n

M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc izlemenin avantajlar\u0131<\/h2>\n

Daha sonra, kurulu\u015funuzda m\u00fc\u015fteri d\u00f6ng\u00fcs\u00fc s\u00fcrecinin g\u00f6zden ge\u00e7irilmesinin temel faydalar\u0131n\u0131 ele alaca\u011f\u0131z:<\/span><\/p>\n