{"id":730434,"date":"2022-09-10T11:00:32","date_gmt":"2022-09-10T18:00:32","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-edinme-kanallari-nedir-teknikler\/"},"modified":"2022-09-10T11:00:32","modified_gmt":"2022-09-10T11:00:32","slug":"musteri-edinme-kanallari-nedir-teknikler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-edinme-kanallari-nedir-teknikler\/","title":{"rendered":"M\u00fc\u015fteri Edinme kanallar\u0131: Nedir + Teknikler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme kanallar\u0131, yeni m\u00fc\u015fteriler getirmenin yollar\u0131d\u0131r. M\u00fc\u015fteri edinme kanal\u0131, m\u00fc\u015fterilerinizle ilk tan\u0131\u015ft\u0131\u011f\u0131n\u0131z yerdir. Bu, bir ticaret fuar\u0131nda, sosyal medyada veya organik bir arama yoluyla yap\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler yeni m\u00fc\u015fteriler edinmek i\u00e7in ayn\u0131 kanallar\u0131 kullanabilir, ancak hangilerinin sizin i\u00e7in en uygun olaca\u011f\u0131 al\u0131c\u0131 personalar\u0131n\u0131za ba\u011fl\u0131d\u0131r. Yeni m\u00fc\u015fteriler edinmek i\u00e7in iyi bir strateji, <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">hedef kitlenize<\/a> ula\u015fmak i\u00e7in uygun kanallar\u0131 kullanmay\u0131 i\u00e7erir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogun bir sonraki b\u00f6l\u00fcm\u00fcnde, m\u00fc\u015fteri edinme kanal\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klayaca\u011f\u0131z. Bu konuda daha fazla bilgi edinmek i\u00e7in bu blogun sonuna kadar bizimle kal\u0131n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme kanallar\u0131 nelerdir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme kanallar\u0131, t\u00fcketicilerinizle ilk olarak bir ticaret fuar\u0131nda, sosyal medyada veya organik bir arama yoluyla etkile\u015fime ge\u00e7ti\u011finiz kanallard\u0131r. M\u00fc\u015fteri edinme kanal\u0131, yeni m\u00fc\u015fteriler edindi\u011finiz y\u00f6ntemdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme kanallar\u0131 t\u00fcm \u015firketler i\u00e7in mevcuttur, ancak en ba\u015far\u0131l\u0131 olanlar al\u0131c\u0131 profillerinize ba\u011fl\u0131d\u0131r. M\u00fc\u015fterilerinizin zamanlar\u0131n\u0131 nerede ge\u00e7irdiklerini bulmak, onlarla ba\u011flant\u0131 kurman\u0131n en iyi yolunu bulman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kazan\u0131m\u0131 hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 olarak ger\u00e7ekle\u015febilir ve kullanabilece\u011finiz y\u00f6ntemler aras\u0131nda \u015funlar yer al\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya pazarlamas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-posta ile pazarlama<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erik pazarlamas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etkileyici ki\u015filerle ortakl\u0131klar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telefonla ara\u015ft\u0131rma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Televizyon<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Markan\u0131z\u0131 tan\u0131tmak i\u00e7in baz\u0131 kanallarda zaman ge\u00e7irmeniz yard\u0131mc\u0131 olacakt\u0131r. \u00d6rne\u011fin, sosyal medyadan \u00e7ok fazla i\u015f almasan\u0131z bile, Facebook veya LinkedIn gibi platformlar \u015firketleri ara\u015ft\u0131rmak i\u00e7in kullan\u0131l\u0131r, bu nedenle bir varl\u0131\u011f\u0131n\u0131z\u0131n olmamas\u0131 \u015f\u00fcphe uyand\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131n almalar i\u00e7in nereye harcama yapaca\u011f\u0131n\u0131za karar verirken en etkili alanlara odaklan\u0131n. Do\u011frudan postan\u0131n m\u00fc\u015fteri getirece\u011fine inanm\u0131yorsan\u0131z, bu kanal i\u00e7in hi\u00e7bir \u015fey olu\u015fturmay\u0131n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme kanallar\u0131n\u0131n \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme kanallar\u0131 \u00f6nemlidir \u00e7\u00fcnk\u00fc daha fazla tavsiye, marka bilinirli\u011fi, sat\u0131\u015f ve ticari giri\u015fimlere yol a\u00e7ar. Yeni bir m\u00fc\u015fteri edindi\u011finizde, i\u015fletmenizin ba\u015fka neler sundu\u011funa bakmalar\u0131 muhtemeldir. M\u00fc\u015fteriler bulduklar\u0131n\u0131 be\u011fenmeye devam ederlerse, tan\u0131d\u0131klar\u0131 ki\u015filere i\u015fletmenizden bahsederek size daha da fazla m\u00fc\u015fteri kazand\u0131racaklard\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha fazla m\u00fc\u015fteri edindik\u00e7e, i\u015fletmeniz hakk\u0131nda s\u00f6ylentiler yay\u0131lacak ve bu da <a href=\"https:\/\/www.questionpro.com\/blog\/brand-measurement\/\">marka bilinirli\u011fini<\/a> art\u0131racakt\u0131r. Bu da i\u015fletmenizin daha fazla para kazanmas\u0131na yard\u0131mc\u0131 olacakt\u0131r. Ne kadar \u00e7ok sat\u0131\u015f yaparsan\u0131z, o kadar \u00e7ok yeni \u00fcr\u00fcn veya hizmet sunabilir ve o kadar \u00e7ok yere yay\u0131labilirsiniz. M\u00fc\u015fteri edinme kanallar\u0131 da bunu yapman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak, m\u00fc\u015fteri arama kanallar\u0131 daha fazla m\u00fc\u015fteri kazanman\u0131za ve i\u015fletmenizin finansal sa\u011fl\u0131\u011f\u0131n\u0131 iyile\u015ftirmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">En iyi m\u00fc\u015fteri edinme kanallar\u0131 teknikleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu denenmi\u015f ve do\u011fru m\u00fc\u015fteri edinme teknikleri koleksiyonu, yeni m\u00fc\u015fteriler edinmenize yard\u0131mc\u0131 olabilir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">E-posta Etkile\u015fimini Art\u0131r\u0131n<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u015eu anda mevcut olan en iyi m\u00fc\u015fteri edinme tekni\u011fi e-posta pazarlamas\u0131d\u0131r. Bir\u00e7ok m\u00fc\u015fteri \u015firketinizle ilgili haberler ve anla\u015fmalar hakk\u0131nda daha fazla bilgi edinmek ister. Bu nedenle onlara haber b\u00fcltenleri, marka hikayeleri, m\u00fc\u015fteri hikayeleri, \u00f6\u011freticiler, ipucu e-postalar\u0131 ve di\u011fer t\u00fcm pazarlama e-postalar\u0131 arac\u0131l\u0131\u011f\u0131yla bunu yapma \u015fans\u0131 vermelisiniz.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sosyal medya pazarlaman\u0131z\u0131 geli\u015ftirin<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yeni m\u00fc\u015fterileri \u00e7ekmek i\u00e7in organik tekniklerin yard\u0131m\u0131yla, sosyal medya pazarlamas\u0131 m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 art\u0131rmak i\u00e7in m\u00fckemmeldir. G\u00fcn\u00fcm\u00fczde bir\u00e7ok sosyal medya pazarlama platformu mevcuttur ve yeni m\u00fc\u015fteriler aramak i\u00e7in en iyi yerlerden baz\u0131lar\u0131 Soru-Cevap web siteleri, Instagram ve Facebook&#8217;tur.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Arama motoru pazarlamas\u0131 ve SEO<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Arama motoru pazarlamas\u0131 ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 art\u0131rmak, m\u00fc\u015fteri edinme kanallar\u0131n\u0131n en iyi tekniklerinden biridir. \u0130nsanlar sizi Google&#8217;da ke\u015ffetmeli. SEO sizi Google s\u0131ralamas\u0131nda daha \u00fcst s\u0131ralara yerle\u015ftirecektir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle, uygun taktikleri kullanarak kendinizi nas\u0131l daha g\u00f6r\u00fcn\u00fcr k\u0131laca\u011f\u0131n\u0131z\u0131 bulman\u0131z gerekir. Ayn\u0131 zamanda arama motoru pazarlamas\u0131, hangi kanallar\u0131n kitleye en iyi \u015fekilde ula\u015fabilece\u011fine dair i\u00e7g\u00f6r\u00fc sa\u011flayabilir. B\u00f6ylece \u00e7evrimi\u00e7i d\u00fcnyada en iyi neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ke\u015ffedebilirsiniz.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Etkileyiciler i\u00e7in bir tavsiye program\u0131 olu\u015fturun<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Instagram&#8217;daki influencer&#8217;lar en pop\u00fcler fig\u00fcrd\u00fcr. Instagram&#8217;da veya di\u011fer sosyal medya platformlar\u0131nda \u00e7ok say\u0131da takip\u00e7ileri var. \u015e\u00f6hretlerini \u015firketinizi tan\u0131tmak i\u00e7in kullan\u0131rlar. Ve bu onlar\u0131n i\u015f alan\u0131.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ki\u015filer, tan\u0131t\u0131m yapmak ve hedef kitleyle benzersiz bir \u015fekilde ileti\u015fim kurmak i\u00e7in do\u011fru \u00fcr\u00fcn\u00fc se\u00e7erler. Bunu g\u00f6z \u00f6n\u00fcnde bulundurarak, i\u00e7eri\u011finizi ve \u00fcr\u00fcnlerinizi, \u00fcr\u00fcn ve hizmetlerinizi tan\u0131tan do\u011fru influencer&#8217;lara g\u00f6nderen y\u00f6nlendirme programlar\u0131 yapabilirsiniz. Bu da bir m\u00fc\u015fteri edinme tekni\u011fi olarak kabul edilir.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Video \u0130\u00e7eri\u011finden Yararlan\u0131n<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu insan bir \u015feyi g\u00f6rebildi\u011fi zaman daha iyi \u00f6\u011frenir. Ve videolar, markan\u0131z ve \u00fcr\u00fcnleriniz hakk\u0131nda onlarla ilgilenebilecek ki\u015filere konu\u015fman\u0131n en iyi yollar\u0131ndan biridir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hem e\u011flenceli hem de faydal\u0131 videolar haz\u0131rlamaya \u00e7al\u0131\u015f\u0131n. Bu videolar\u0131 etkili ki\u015filerin yard\u0131m\u0131yla haz\u0131rlay\u0131n ve YouTube&#8217;da, sosyal medyada ve web sitenizde payla\u015f\u0131n. Bu videolar, m\u00fc\u015fteri edinme kanal\u0131 i\u00e7in hayati bir teknik olabilir.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Televizyon pazarlamas\u0131<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Televizyonlar uzun y\u0131llard\u0131r \u00e7o\u011fu evin temel ta\u015f\u0131 olmu\u015ftur. \u0130nsanlar bunlar\u0131 e\u011flenmek, haberleri takip etmek ve hatta \u00f6\u011frenmek i\u00e7in kullan\u0131yor. Ancak pazarlama, TV&#8217;nin kullan\u0131ld\u0131\u011f\u0131 bir di\u011fer yayg\u0131n yoldur. Pazarlamac\u0131lar, \u00fcr\u00fcn ve hizmetlerini insanlara tan\u0131tmak i\u00e7in uzun s\u00fcredir TV reklamlar\u0131n\u0131 kullan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer \u015firketlerin veya i\u015fletmelerin bir\u00e7ok farkl\u0131 reklam t\u00fcr\u00fc vard\u0131r, ancak hepsinin amac\u0131 ayn\u0131d\u0131r: insanlar\u0131n \u00fcr\u00fcnlerini sat\u0131n almalar\u0131n\u0131 sa\u011flamak. Dolay\u0131s\u0131yla, televizyon pazarlamas\u0131 m\u00fc\u015fteri edinme kanallar\u0131 i\u00e7in m\u00fckemmel bir \u00f6rnek olabilir.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Telepazarlama<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok \u015firket \u00fcr\u00fcnlerini dijital pazarlama yoluyla pazarl\u0131yor, ancak baz\u0131lar\u0131 hala telefonla pazarlama y\u00f6ntemini kullan\u0131yor. Telepazarlaman\u0131n m\u00fc\u015fteri kazanman\u0131n daha iyi bir yolu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorlar. Telepazarlama \u00e7evrimd\u0131\u015f\u0131 bir m\u00fc\u015fteri edinme kanal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Telefon&#8221; ve &#8220;pazarlama&#8221; kelimeleri &#8220;telemarketing&#8221; kelimesini olu\u015fturmaktad\u0131r. Dolay\u0131s\u0131yla, tele-pazarlaman\u0131n m\u00fc\u015fterilere telefon \u00fczerinden \u00fcr\u00fcn ve hizmetler hakk\u0131nda bilgi vererek pazarlama yapman\u0131n bir yolu oldu\u011funu biliyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Telepazarlamay\u0131 bir m\u00fc\u015fteri edinme tekni\u011fi olarak kullanarak potansiyel m\u00fc\u015fterilerin \u00fcr\u00fcn veya hizmetlerinizle ilgilenmesini sa\u011flayabilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu blogun, m\u00fc\u015fteri edinme kanallar\u0131 ve izlemeniz gereken en iyi teknikler hakk\u0131nda daha fazla bilgi edinmenize yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 umuyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme kanal\u0131, yeni m\u00fc\u015fteriler veya m\u00fc\u015fteriler getirmek i\u00e7in izlemeniz gereken s\u00fcre\u00e7lerden biridir. M\u00fc\u015fteri edinme tekniklerini uygulamak daha istikrarl\u0131 bir i\u015f kurman\u0131za yard\u0131mc\u0131 olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca kitlenizle ba\u011flant\u0131 kurman\u0131z ve etkile\u015fime ge\u00e7meniz gerekir. Bu \u015fekilde, sizi tan\u0131d\u0131klar\u0131n\u0131 hissedecek ve sizden sat\u0131n almak isteyeceklerdir. Her \u015fey, pazarlama ve potansiyel m\u00fc\u015fteri bulma y\u00f6ntemlerinizin ula\u015fmak istedi\u011finiz ki\u015filerin ihtiya\u00e7lar\u0131na uygun olmas\u0131n\u0131 sa\u011flamaya ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX ile m\u00fc\u015fteri edinme s\u00fcrecinizi iyile\u015ftirebilirsiniz. Bu nedenle, m\u00fc\u015fterileriniz hakk\u0131nda de\u011ferli bilgiler edinmek i\u00e7in CX anket ve analiz y\u00f6netim platformumuzu kullanmak \u00fczere hemen QuestionPro ile ileti\u015fime ge\u00e7in.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri edinme kanallar\u0131, yeni m\u00fc\u015fteriler getirmenin yollar\u0131d\u0131r. M\u00fc\u015fteri edinme kanal\u0131, m\u00fc\u015fterilerinizle ilk tan\u0131\u015ft\u0131\u011f\u0131n\u0131z yerdir. Bu, bir ticaret fuar\u0131nda, sosyal medyada [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":565003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127,170],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Edinme kanallar\u0131: Nedir + Teknikler | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u015eirketler yeni kitlelere ula\u015fmak i\u00e7in m\u00fc\u015fteri edinme kanallar\u0131n\u0131 kullanmaktad\u0131r. En iyileri hedef kitlenize, kaynaklar\u0131n\u0131za ve plan\u0131n\u0131za ba\u011fl\u0131d\u0131r. 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