{"id":730481,"date":"2022-09-20T11:00:22","date_gmt":"2022-09-20T18:00:22","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/yapilandirilmamis-veri-nedir-ve-ne-ise-yarar\/"},"modified":"2022-09-20T11:00:22","modified_gmt":"2022-09-20T11:00:22","slug":"yapilandirilmamis-veri-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/yapilandirilmamis-veri-nedir-ve-ne-ise-yarar\/","title":{"rendered":"Yap\u0131land\u0131r\u0131lmam\u0131\u015f Veri: Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veri, g\u00fcn\u00fcm\u00fcz\u00fcn b\u00fcy\u00fck veri d\u00fcnyas\u0131nda en yayg\u0131n veri t\u00fcr\u00fcd\u00fcr. Bu t\u00fcr bir veri deposunda, i\u015f kararlar\u0131n\u0131n al\u0131nmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131labilecek \u00e7ok say\u0131da yararl\u0131 bilgi vard\u0131r. Yapay zeka (AI) ve makine \u00f6\u011frenimi, yararl\u0131 i\u015f i\u00e7g\u00f6r\u00fcleri aramak i\u00e7in b\u00fcy\u00fck miktarda veriyi filtreleyen yeni yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri olu\u015fturmak i\u00e7in kullan\u0131l\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler taraf\u0131ndan olu\u015fturulan ve toplanan bilgilerin \u00e7o\u011fu yap\u0131land\u0131r\u0131lmam\u0131\u015ft\u0131r ve hacmi h\u0131zla artmaktad\u0131r. Bu makalede, yap\u0131land\u0131r\u0131lmam\u0131\u015f veriyi tan\u0131mlayacak, farkl\u0131 t\u00fcrlerini tart\u0131\u015facak ve \u00e7e\u015fitli alanlarda sahip oldu\u011fu kullan\u0131mlar\u0131 tart\u0131\u015faca\u011f\u0131z.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veri nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler, net bir \u00e7er\u00e7eveden yoksun oldu\u011fu i\u00e7in bir bilgisayar program\u0131n\u0131n kullanmas\u0131 i\u00e7in karma\u015f\u0131kt\u0131r. Bir veri modeline uymaz ve tan\u0131nacak bir yap\u0131ya sahip de\u011fildir. Bu t\u00fcr verilerin \u00e7o\u011fu metinden olu\u015fur, ancak tarihler, say\u0131lar ve ger\u00e7ekler gibi di\u011fer bilgi t\u00fcrlerini de i\u00e7erebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da verilerin \u00f6zelliklerinin bir listesi yer almaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veriler yap\u0131land\u0131r\u0131lmam\u0131\u015ft\u0131r ve bir veri modelini takip etmez.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veriler a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f bir yap\u0131ya sahip de\u011fildir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veriler belirli bir format\u0131 veya s\u0131ray\u0131 takip etmez.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tan\u0131nabilir bir yap\u0131s\u0131n\u0131n olmamas\u0131 bilgisayar programlar\u0131n\u0131n kullan\u0131m\u0131n\u0131 zorla\u015ft\u0131rmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veriler, veri tabanlar\u0131nda oldu\u011fu gibi sat\u0131r ve s\u00fctunlarda tutulamaz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Daha fazla insan\u0131n dijital hizmetleri ve uygulamalar\u0131 kullanmas\u0131 nedeniyle h\u0131zla geni\u015fliyor. Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler \u00e7ok \u00f6nemlidir, ancak yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler do\u011fru de\u011ferlendirilirse i\u015fletmeler i\u00e7in \u00e7ok daha faydal\u0131 olabilir. Rakamlar\u0131n ve istatistiklerin aktaramayaca\u011f\u0131 \u00e7e\u015fitli i\u00e7g\u00f6r\u00fcler sunabilir. T\u00fcrlerine ili\u015fkin baz\u0131 \u00f6rnekleri inceleyelim.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veri t\u00fcrleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler, yasal belgeler, ses, konu\u015fmalar, video, foto\u011fraflar, bir web sitesindeki metin ve di\u011ferleri gibi \u00e7e\u015fitli formatlar\u0131 ve kaynaklar\u0131 i\u00e7erir. A\u015fa\u011f\u0131da en yayg\u0131n t\u00fcrlerinden baz\u0131lar\u0131na ili\u015fkin \u00f6rnekler bulacaks\u0131n\u0131z.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">E-postalar<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Her g\u00fcn g\u00f6nderdi\u011fimiz say\u0131s\u0131z e-posta ile \u00fcretilen bir ton yap\u0131land\u0131r\u0131lmam\u0131\u015f veri var ve geleneksel analiz ara\u00e7lar\u0131 bunlar\u0131 ayr\u0131\u015ft\u0131ram\u0131yor. Bununla birlikte, bir e-postan\u0131n meta verileri ona baz\u0131 yap\u0131lar sa\u011flar ve belirli metin analizi algoritmalar\u0131 binlerce e-postadan \u00f6nemli bilgileri birka\u00e7 saniye i\u00e7inde alabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sosyal Medya<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sosyal a\u011f platformlar\u0131ndan toplanan veriler yap\u0131land\u0131r\u0131lmam\u0131\u015ft\u0131r. Ancak e-postalar gibi, belirli \u015fekillerde ayarlanabilir. Bunun m\u00fckemmel bir \u00f6rne\u011fi hashtag&#8217;lerdir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar ilgilerini \u00e7eken konular\u0131 bulmak i\u00e7in hashtag&#8217;leri kullanabilirler. Ancak hashtag&#8217;lerin mesajlar\u0131 yap\u0131land\u0131r\u0131lmam\u0131\u015ft\u0131r.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Anket Yan\u0131tlar\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 ve m\u00fc\u015fteri deneyimi anketleri genellikle \u00e7oktan se\u00e7meli ve a\u00e7\u0131k u\u00e7lu sorular i\u00e7erir. Bu sorular yap\u0131land\u0131r\u0131lmam\u0131\u015f metin yan\u0131tlar\u0131 gerektirmektedir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Yay\u0131nlar<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler yay\u0131nlar, dizinler ve portallar taraf\u0131ndan bir\u00e7ok bi\u00e7imde yay\u0131nlanmaktad\u0131r. \u0130\u00e7erik \u00f6rnekleri aras\u0131nda haber makaleleri, i\u015f ilanlar\u0131, film incelemeleri, emlak listeleri, restoran incelemeleri, \u00f6zge\u00e7mi\u015f veritabanlar\u0131, teklif talepleri vb. yer al\u0131r. Metin veya resimdeki veriler her birine dahil edilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130leti\u015fim Verileri<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde, hem profesyonel hem de ki\u015fisel olarak ba\u015fkalar\u0131yla anlaml\u0131 konu\u015fmalar yapman\u0131n bir\u00e7ok yolu var. \u00c7al\u0131\u015fanlar\u0131n\u0131n \u00e7e\u015fitli kanallar \u00fczerinden m\u00fc\u015fteriler ve sat\u0131c\u0131larla s\u0131k s\u0131k konu\u015fmalar yapt\u0131\u011f\u0131 ve yap\u0131land\u0131r\u0131lmam\u0131\u015f ses, g\u00f6r\u00fcnt\u00fc ve metin verileri \u00fcretti\u011fi bir i\u015fletme hayal edin.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Multimedya Dosyalar\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Multimedya dosyalar\u0131, ba\u015fl\u0131klar veya konularla etiketlenmi\u015f ve MP3, JPG, PNG, GIF gibi veri tabanlar\u0131na kaydedilmi\u015f olsalar bile, g\u00f6r\u00fcnt\u00fc, m\u00fczik veya videonun ger\u00e7ekte neyi temsil etti\u011finden emin olmad\u0131\u011f\u0131m\u0131z i\u00e7in hala yap\u0131land\u0131r\u0131lmam\u0131\u015ft\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Belgeler<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler i\u00e7in de\u011ferlendirmeler, yasal belgeler ve slayt g\u00f6sterileri genellikle elle yaz\u0131l\u0131r, internette yay\u0131nlan\u0131r veya PDF olarak kaydedilir. Bu dosyalar elektronik tablolar\u0131, resimleri veya XML dosyalar\u0131n\u0131 da i\u00e7erebilir. Metin dosyalar\u0131 standart bir \u015fekilde yaz\u0131lm\u0131\u015f olsa bile, veriler sofistike yapay zeka teknolojileri olmadan analiz yapmay\u0131 m\u00fcmk\u00fcn k\u0131lacak \u015fekilde d\u00fczenlenmemi\u015ftir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Web Sayfalar\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler, hat\u0131r\u0131 say\u0131l\u0131r internet \u00fczerinden katlanarak artan bir oranda \u00fcretilmektedir. Metin, foto\u011fraf, ses, video ve di\u011fer materyal t\u00fcrlerinin t\u00fcm\u00fc web sayfalar\u0131nda bulunabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerin kullan\u0131m alanlar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler, do\u011fas\u0131 gere\u011fi i\u015flem i\u015fleme programlar\u0131yla uyumsuzdur; Analitik ve BI ana kullan\u0131m alanlar\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perakendeciler, \u00fcreticiler ve di\u011fer i\u015fletmeler m\u00fc\u015fteri deneyimini geli\u015ftirmek ve etkili reklamlar sa\u011flamak i\u00e7in bu veri t\u00fcrlerini analiz eder. Ayr\u0131ca, duyarl\u0131l\u0131k analizi merce\u011finden bir \u015firketin \u00fcr\u00fcnleri, hizmetleri ve markalar\u0131 hakk\u0131nda ne hissettiklerini \u00f6\u011frenmek i\u00e7in m\u00fc\u015fteri geri bildirimlerini analiz ederler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerle analitik i\u00e7in ortaya \u00e7\u0131kan kullan\u0131m durumlar\u0131ndan biri de kestirimci bak\u0131md\u0131r. \u00d6rne\u011fin, \u00fcreticiler \u00fcretim sistemlerindeki ekipman sorunlar\u0131n\u0131 veya sahadaki nihai \u00fcr\u00fcnleri tespit etmek i\u00e7in sens\u00f6r verilerini inceleyebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">BT sistem g\u00fcnl\u00fck verilerinin analiz edilmesi, kullan\u0131m e\u011filimlerini, kapasite k\u0131s\u0131tlamalar\u0131n\u0131 ve uygulama sorunlar\u0131n\u0131n, sistem ar\u0131zalar\u0131n\u0131n ve performans darbo\u011fazlar\u0131n\u0131n nedenlerini ortaya \u00e7\u0131kar\u0131r. Ayr\u0131ca, b\u00fcy\u00fck yap\u0131land\u0131r\u0131lmam\u0131\u015f veri k\u00fcmeleri a\u015fa\u011f\u0131dakiler i\u00e7in kullan\u0131labilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mesajlar\u0131n y\u00f6netmeliklere uygunluk a\u00e7\u0131s\u0131ndan incelenmesi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medyada m\u00fc\u015fteri etkile\u015fimlerinin ve yorumlar\u0131n\u0131n izlenmesi ve de\u011ferlendirilmesi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Genel m\u00fc\u015fteri tercihleri ve davran\u0131\u015flar\u0131 hakk\u0131nda g\u00fcvenilir bilgi edinme.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veri zorluklar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analitik, d\u00fczenleyici ve karar verme ihtiya\u00e7lar\u0131 i\u00e7in yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerin kullan\u0131labilirli\u011fi ve uygulanmas\u0131, bu verilerin aranmas\u0131 ve dikkatle incelenmesi gereklili\u011fini do\u011furmaktad\u0131r. A\u015fa\u011f\u0131da, yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerle \u00e7al\u0131\u015f\u0131rken ortaya \u00e7\u0131kabilecek baz\u0131 zorluklar yer almaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yeni ve de\u011fi\u015fen veriler i\u00e7in uzun s\u00fcre bekleme:<\/b><span style=\"font-weight: 400;\"> T\u00fcm depolama dosya sistemlerini ayr\u0131\u015ft\u0131rmak ve y\u00fcz milyonlarca hatta milyarlarca yap\u0131land\u0131r\u0131lmam\u0131\u015f dosyadan olu\u015fan b\u00fcy\u00fck hacimlerde g\u00fcnl\u00fck de\u011fi\u015fiklikleri i\u015flemek \u00e7ok uzun zaman al\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Y\u00fcksek kaliteli veri bulmak zor:<\/b><span style=\"font-weight: 400;\">  Kalite s\u00f6z konusu oldu\u011funda, yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler olduk\u00e7a tutars\u0131z olabilir. Verilerin do\u011frulanmas\u0131 zor oldu\u011fundan ve bu nedenle her zaman do\u011fru olmad\u0131\u011f\u0131ndan, kalitede tutarl\u0131l\u0131k eksikli\u011fi vard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Veri y\u00f6netimi zordur:  <\/b><span style=\"font-weight: 400;\">Bu veriler ham haldedir ve herhangi bir \u015fekilde yap\u0131land\u0131r\u0131lmam\u0131\u015ft\u0131r. G\u00fcvenilir veri bulmak zor olabilir. Ayr\u0131ca, ilgili verileri bulmak ve indekslemek karma\u015f\u0131k g\u00f6revlerdir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yetersiz depolama:<\/b><span style=\"font-weight: 400;\"> Eski yedekleme s\u0131n\u0131rlar\u0131, i\u015fletmeleri verileri tek bir depolama sa\u011flay\u0131c\u0131s\u0131na ve markas\u0131na &#8220;ba\u011flayan&#8221; pahal\u0131 replikasyonlar olu\u015fturmaya y\u00f6nlendirir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eri\u015filemeyen veriler:<\/b><span style=\"font-weight: 400;\">  \u00d6l\u00e7eklenebilir olmayan yedekleme yaz\u0131l\u0131mlar\u0131 kritik verileri depolama alanlar\u0131 aras\u0131nda h\u0131zl\u0131 ve g\u00fcvenli bir \u015fekilde iletemez. Bu da eski depolamadan yeni depolamaya veri ge\u00e7i\u015fini zorla\u015ft\u0131r\u0131r.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler, d\u00fczensizli\u011fi ve b\u00fcy\u00fck bilgi hacmi nedeniyle bunalt\u0131c\u0131 g\u00f6r\u00fcnebilir. Ancak, basit bir \u015fekilde ele al\u0131nabilir ve yapay zeka kullan\u0131larak \u00e7e\u015fitli veriler elde edilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rakiplerinizi ve m\u00fc\u015fterilerinizi daha iyi tan\u0131y\u0131n. Hemen kullan\u0131labilecek i\u00e7g\u00f6r\u00fcler i\u00e7in yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerinizin sorumlulu\u011funu al\u0131n ve y\u00f6netin. Makine \u00f6\u011frenimi tabanl\u0131 analiz yaz\u0131l\u0131m\u0131, b\u00fcy\u00fck resmi g\u00f6zlemlemek veya ince taneli \u00e7al\u0131\u015fmalar yapmak i\u00e7in b\u00fcy\u00fck verinin yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerine derinlemesine dalman\u0131za olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro her konu ve sekt\u00f6r i\u00e7in \u00e7\u00f6z\u00fcmler sunar, bu da onu sadece anket yaz\u0131l\u0131m\u0131ndan \u00e7ok daha fazlas\u0131 yapar. Verileri i\u015flemek i\u00e7in InsightsHub ara\u015ft\u0131rma k\u00fct\u00fcphanemiz gibi sistemlerimiz de var.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki kurulu\u015flar, verileri daha iyi y\u00f6netmek, i\u00e7g\u00f6r\u00fc elde etmek i\u00e7in gereken s\u00fcreyi en aza indirmek ve ge\u00e7mi\u015f verilerin kullan\u0131m\u0131n\u0131 art\u0131r\u0131rken maliyetlerden tasarruf etmek ve yat\u0131r\u0131m getirisini art\u0131rmak i\u00e7in InsightsHub gibi bilgi y\u00f6netimi sistemlerini ve \u00e7\u00f6z\u00fcmlerini kullan\u0131yor. QuestionPro&#8217;yu \u015eimdi Deneyin!<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/insightshub\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yap\u0131land\u0131r\u0131lmam\u0131\u015f veri, g\u00fcn\u00fcm\u00fcz\u00fcn b\u00fcy\u00fck veri d\u00fcnyas\u0131nda en yayg\u0131n veri t\u00fcr\u00fcd\u00fcr. Bu t\u00fcr bir veri deposunda, i\u015f kararlar\u0131n\u0131n al\u0131nmas\u0131na yard\u0131mc\u0131 olmak [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":565476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yap\u0131land\u0131r\u0131lmam\u0131\u015f Veri: Nedir ve Ne \u0130\u015fe Yarar? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler, yap\u0131land\u0131r\u0131lm\u0131\u015f bir \u015fekilde tutulmayan veri k\u00fcmeleridir. 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