{"id":730492,"date":"2022-09-11T11:00:35","date_gmt":"2022-09-11T11:00:35","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ortuk-veri-nedir-ve-nasil-toplanir\/"},"modified":"2025-02-17T00:27:28","modified_gmt":"2025-02-17T07:27:28","slug":"ortuk-veri-nedir-ve-nasil-toplanir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ortuk-veri-nedir-ve-nasil-toplanir\/","title":{"rendered":"\u00d6rt\u00fck Veri: Nedir ve Nas\u0131l Toplan\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00d6rt\u00fck veriler, a\u00e7\u0131k\u00e7a belirtilmeyen ancak a\u00e7\u0131k\u00e7a verilen bilgilerden \u00e7\u0131kar\u0131labilecek bilgilerdir. A\u00e7\u0131k veriler bazen \u00f6rt\u00fck verilerin antitezi olarak g\u00f6r\u00fcl\u00fcr.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Diyelim ki i\u015f arkada\u015f\u0131n\u0131z size &#8220;Bir g\u00fcn \u00f6nce Tenten topla oynarken baca\u011f\u0131n\u0131 incitti&#8221; dedi. Bu \u00f6\u011fleden sonra onu doktora g\u00f6t\u00fcrmeliyim. Verilen kesin bilgilere g\u00f6re Tenten yaralanm\u0131\u015ft\u0131r ve \u015fu anda bir hayvan doktoru taraf\u0131ndan tedavi edilmektedir. \u0130ma edilen veri Tenten&#8217;in bir kedi oldu\u011fudur.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsan-bilgisayar etkile\u015fiminde \u00f6rt\u00fck veri toplama, invazif olmayan kullan\u0131c\u0131 verilerini toplar. \u0130nsan-bilgisayar etkile\u015fimi, bilgisayar aray\u00fcz\u00fcn\u00fc \u00f6zelle\u015ftirmek i\u00e7in kullan\u0131c\u0131 verilerini toplar. Bu t\u00fcr veriler bir kullan\u0131c\u0131 modeli geli\u015ftirmek i\u00e7in kullan\u0131l\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rt\u00fck verinin ne oldu\u011funu ve bu t\u00fcr verilerin nas\u0131l toplanabilece\u011fini \u00f6\u011frenmek i\u00e7in bu blogda a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00d6rt\u00fck veri nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;\u00d6rt\u00fck veri&#8221; terimi, kas\u0131tl\u0131 olarak sa\u011flanmayan, bunun yerine ya do\u011frudan ya da a\u00e7\u0131k verilerin analizi yoluyla kolayca eri\u015filebilen bir\u00e7ok veri ak\u0131\u015f\u0131ndan toplanan bilgileri ifade eder.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6n\u00fcll\u00fc olarak sunulan bilgiler &#8220;a\u00e7\u0131k veri&#8221; olarak bilinir ve anketler ve \u00fcyelik ba\u015fvurular\u0131 gibi \u00e7e\u015fitli \u015fekillerde toplanabilir.<\/span><\/p>\n<p><b>\u0130nsan-bilgisayar etkile\u015fiminde \u00f6rt\u00fck veri toplama, kullan\u0131c\u0131 hakk\u0131nda pasif ve g\u00f6ze batmayan bir \u015fekilde bilgi toplamak i\u00e7in kullan\u0131l\u0131r.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Son zamanlarda, sosyal a\u011f platformlar\u0131ndaki verilerden \u00f6nemli bilgiler \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. \u00d6rne\u011fin, Twitter ve Facebook gibi sosyal medya platformlar\u0131nda bir durum g\u00f6nderisi veya tweet genellikle hem a\u00e7\u0131k hem de \u00f6rt\u00fck veriler i\u00e7erebilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00d6rt\u00fck Veri Kaynaklar\u0131: Avantajlar\u0131 ve Dezavantajlar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00d6rt\u00fck \u00f6zelle\u015ftirme, bir kullan\u0131c\u0131n\u0131n belirli bir kanal\u0131 kullan\u0131rken benzersiz davran\u0131\u015f\u0131na tepki vermeyi i\u00e7erdi\u011finden ayr\u0131nt\u0131l\u0131 verilere dayan\u0131r. Kullan\u0131c\u0131, siz ger\u00e7ekleri izlerken ve insan muhakemesini kullanarak ger\u00e7ek zamanl\u0131 olarak analiz ederken desteklendi\u011fini hissetmelidir. Ancak, t\u00fcm veri t\u00fcrleri e\u015fit yarat\u0131lmam\u0131\u015ft\u0131r. Etkili bir \u00f6rt\u00fcl\u00fc \u00f6zelle\u015ftirme i\u00e7in birka\u00e7 farkl\u0131 veri bi\u00e7iminin birlikte \u00e7al\u0131\u015fmas\u0131 gerekir.<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profil Verileri:<\/b><span style=\"font-weight: 400;\">  Bireysel profiller isimler, ileti\u015fim bilgileri, hesap numaralar\u0131, IP adresleri, \u00f6nceki i\u015flemler ve faaliyet kal\u0131plar\u0131 gibi verilerle doldurulur. Bu verilerin do\u011fru, ilgili ve yararl\u0131 olup olmad\u0131\u011f\u0131n\u0131 belirlemek zor olabilir. \u00d6rt\u00fck ki\u015fiselle\u015ftirme, bir kullan\u0131c\u0131ya o anda nas\u0131l tepki verece\u011finizi etkiledi\u011fi i\u00e7in bu t\u00fcr bilgileri i\u00e7erir.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li aria-level=\"1\"><b>Kullan\u0131c\u0131 Segmentleri:  <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 segmentleri benzer ya\u015f, cinsiyet, co\u011frafya, sekt\u00f6r ve di\u011fer demografik \u00f6zelliklere sahip insan topluluklar\u0131d\u0131r. Kar\u015f\u0131la\u015ft\u0131r\u0131labilir her bir t\u00fcketici grubunun tepkileri, pazarlamac\u0131lar taraf\u0131ndan spek\u00fcle edilmekte ve tahmin edilmektedir. Bunun arkas\u0131ndaki teori, gen\u00e7, ba\u015far\u0131l\u0131 kad\u0131nlara y\u00f6nelik bir kullan\u0131c\u0131 deneyiminin, emekli, erkek hobiciler i\u00e7in yap\u0131lm\u0131\u015f olandan farkl\u0131 g\u00f6r\u00fcnmesi gerekti\u011fidir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6rt\u00fck ki\u015fiselle\u015ftirmenin temeli olan segmentasyon, i\u00e7erik hedefleme, \u00f6neriler ve \u00e7ok \u00e7e\u015fitli ziyaret\u00e7i talepleri ve hedeflerinin kemiklerini ve s\u00fcre\u00e7lerini (veya yap\u0131s\u0131n\u0131) desteklemek i\u00e7in gereklidir.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Kullan\u0131c\u0131 Niyet Verileri:  <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 amac\u0131n\u0131 bilmek, ki\u015fiselle\u015ftirme giri\u015fimlerinize do\u011fruluk katabilir. Siteler, bir ziyaret\u00e7inin konumunu, son ziyaretini ve \u00e7evrimi\u00e7i ge\u00e7mi\u015fini bildiklerini g\u00f6sterir. Ki\u015fiselle\u015ftirme, ziyaret\u00e7inin isteklerinden \u00e7ok bireyle ilgili hale gelir. Bu da kullan\u0131c\u0131lar\u0131n hedeflerine ula\u015famadan rahats\u0131z olmalar\u0131na neden olur. Ziyarete de\u011fil ziyaret\u00e7iye odaklanmak, ki\u015fiselle\u015ftirmenin yava\u015f geli\u015fimine ve gizlilik endi\u015felerine katk\u0131da bulunur.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Her kullan\u0131c\u0131n\u0131n istekleri sorulmal\u0131d\u0131r. Bu, bir m\u00fc\u015fteri aday\u0131 telefon etti\u011finde veya bir ma\u011fazay\u0131 ziyaret etti\u011finde i\u015fe yarar, ancak \u00e7evrimi\u00e7i ortamda daha zordur. Bir ziyaret\u00e7inin taray\u0131c\u0131 ge\u00e7mi\u015fi, arama sorgular\u0131 ve t\u0131klamalar\u0131 gibi ger\u00e7ek zamanl\u0131 veriler niyeti ortaya \u00e7\u0131karabilir. Sitenizde veya uygulaman\u0131zda veri toplad\u0131\u011f\u0131n\u0131z ve bunlara tepki verdi\u011finiz i\u00e7in, ma\u011faza i\u00e7i veya telefon ileti\u015fimini sim\u00fcle eder.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00d6rt\u00fck veri toplaman\u0131n yollar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Her t\u00fcketici farkl\u0131d\u0131r ve masaya kendi be\u011fenilerini, ilgi alanlar\u0131n\u0131 ve ki\u015filiklerini getirir. Ayr\u0131ca, m\u00fc\u015fterileriniz hakk\u0131nda ne kadar \u00e7ok bilgiye sahip olursan\u0131z, onlara yerinde ve \u00e7evrimd\u0131\u015f\u0131 mesajlar\u0131n\u0131z\u0131 segmentlere ay\u0131rmak i\u00e7in o kadar iyi donan\u0131ml\u0131 olursunuz ve pazarlaman\u0131z\u0131n etkinli\u011fini, alaka d\u00fczeyini ve hedeflenebilirli\u011fini art\u0131r\u0131rs\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak bu, t\u00fcketicilerinizden isteyece\u011finiz \u00e7ok \u015fey varm\u0131\u015f gibi g\u00f6r\u00fcnebilir ve bunu anl\u0131yoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rt\u00fck veri toplayarak m\u00fc\u015fterileriniz hakk\u0131nda sormadan daha fazla \u015fey ke\u015ffedebilirsiniz. M\u00fc\u015fterilerden belirli bilgileri talep etmek yerine, a\u00e7\u0131k verilerden farkl\u0131 olarak bu verileri arka planda tan\u0131mlayabiliriz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rt\u00fck verilerin toplanmas\u0131 \u00e7e\u015fitli \u015fekillerde yap\u0131labilir. \u015eimdi ayr\u0131nt\u0131lara girelim.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u00f6ntemlerden biri, m\u00fc\u015fterilerinizin IP adresi veya taray\u0131c\u0131 ayarlar\u0131d\u0131r. Bu, konumlar\u0131 veya tercih ettikleri dil gibi \u015feyler i\u00e7in kullan\u0131\u015fl\u0131d\u0131r. Bu, \u00f6zellikle k\u00fcresel sat\u0131\u015f yap\u0131yorsan\u0131z veya i\u015fletmeniz Kanada gibi bir\u00e7ok resmi dili olan bir \u00fclkede bulunuyorsa kullan\u0131\u015fl\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130nternet \u00e7erezleri bir ba\u015fka <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">veri toplama<\/a> y\u00f6ntemidir. Bu, bir ki\u015finin sitenizi ne s\u0131kl\u0131kla ziyaret etti\u011fi, bir sayfay\u0131 ne s\u0131kl\u0131kla g\u00f6rd\u00fc\u011f\u00fc ve hatta daha \u00f6nce hangi kampanyalar\u0131 g\u00f6r\u00fcnt\u00fcledi\u011fi veya kat\u0131ld\u0131\u011f\u0131 gibi etkile\u015fimle ilgili verileri i\u00e7erir. Daha sonra bu t\u00fcr verileri kullanarak \u00e7e\u015fitli etkile\u015fim derecelerine g\u00f6re ayr\u0131 kampanyalar\u0131 segmentlere ay\u0131rabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayr\u0131ca gizli alanlardaki \u00f6rt\u00fck verilerin toplanmas\u0131nda da yard\u0131mc\u0131 olur. Bu form alanlar\u0131n\u0131 ekleyebilirsiniz, ancak kullan\u0131c\u0131 bunlar\u0131 g\u00f6remeyecektir. Veriler yaln\u0131zca alanlar tan\u0131t\u0131ld\u0131\u011f\u0131nda otomatik olarak toplan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kupon kodu, \u00f6rt\u00fck verilerin son \u00f6nemli par\u00e7as\u0131d\u0131r. M\u00fc\u015fterilerin hangi kampanyalara veya indirim kodlar\u0131na kaydoldu\u011funu tam olarak bilirseniz, onlar\u0131 \u00e7e\u015fitli tekliflerle veya ileti\u015fim bi\u00e7imleriyle hedefleyebilirsiniz.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00d6rt\u00fck veriler, i\u015fletmelerin t\u00fcketicilerin web sitelerindeki gezinme davran\u0131\u015flar\u0131ndan toplad\u0131klar\u0131 bilgilerdir; \u00f6rne\u011fin en \u00e7ok hangi stil ve markalara t\u0131klad\u0131klar\u0131 ve nerelerde gezindikleri gibi.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-targeting\/\">Davran\u0131\u015fsal Hedefleme<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun Insights Hub&#8217;\u0131 m\u00fc\u015fteri odakl\u0131d\u0131r. Ara\u015ft\u0131rmac\u0131lar, ara\u015ft\u0131rma ve <a href=\"https:\/\/www.questionpro.com\/blog\/organizing-research-and-insights-data\/\">i\u00e7g\u00f6r\u00fc verilerini<\/a> depolamak ve almak i\u00e7in bir yere ihtiya\u00e7 duyuyordu. Ara\u015ft\u0131rma fikirlerini demokratikle\u015ftirmek i\u00e7in, farkl\u0131 alanlar\u0131n ve i\u015flevlerin kullanabilece\u011fi kolay eri\u015filebilir bir merkeze ihtiya\u00e7lar\u0131 vard\u0131. Ama\u00e7, ara\u015ft\u0131rma prosed\u00fcrlerine zaman, \u00e7aba ve maliyet tasarrufu sa\u011flayan yard\u0131m sa\u011flamakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun i\u00e7g\u00f6r\u00fc motoru 50&#8217;den fazla dili destekler ve entegre edilebilir. GDPR, HIPAA, Fedramp, B\u00f6l\u00fcm 508, CCPA, vb. ile uyumluyuz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/insightshub\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6rt\u00fck veriler, a\u00e7\u0131k\u00e7a belirtilmeyen ancak a\u00e7\u0131k\u00e7a verilen bilgilerden \u00e7\u0131kar\u0131labilecek bilgilerdir. A\u00e7\u0131k veriler bazen \u00f6rt\u00fck verilerin antitezi olarak g\u00f6r\u00fcl\u00fcr. Diyelim ki [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":565014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00d6rt\u00fck Veri: Nedir ve Nas\u0131l Toplan\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00d6rt\u00fck veri, a\u00e7\u0131k\u00e7a verilen bilgilerden \u00e7\u0131kar\u0131labilen ancak a\u00e7\u0131k\u00e7a ele al\u0131nmayan bir veri t\u00fcr\u00fcd\u00fcr. 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