{"id":730498,"date":"2022-11-09T11:00:17","date_gmt":"2022-11-09T18:00:17","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/veri-silolari-nedir-olumsuz-etkileri-ve-nasil-kirilir\/"},"modified":"2022-11-09T11:00:17","modified_gmt":"2022-11-09T11:00:17","slug":"veri-silolari-nedir-olumsuz-etkileri-ve-nasil-kirilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/veri-silolari-nedir-olumsuz-etkileri-ve-nasil-kirilir\/","title":{"rendered":"Veri Silolar\u0131: Nedir, Olumsuz Etkileri ve Nas\u0131l K\u0131r\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130yi m\u00fc\u015fteri verileri, iyi m\u00fc\u015fteri hizmetleri i\u00e7in \u00f6nemlidir. Hakk\u0131nda hi\u00e7bir \u015fey bilmedi\u011finiz birine beyaz eldiven muamelesi yapamazs\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketler, \u00f6zellikle g\u00fcn\u00fcm\u00fcz\u00fcn veri odakl\u0131 d\u00fcnyas\u0131nda daha iyi i\u015f kararlar\u0131 almak ve b\u00fcy\u00fcmek i\u00e7in m\u00fc\u015fteri verilerini kullanmal\u0131d\u0131r. Yine de baz\u0131 kurulu\u015flar, bilgileri g\u00fcncel olmad\u0131\u011f\u0131 veya yeterli olmad\u0131\u011f\u0131 i\u00e7in sorun ya\u015f\u0131yor. Di\u011fer markalar \u00e7ok fazla veri elde ediyor ancak farkl\u0131 yerlerde oldu\u011fu i\u00e7in hepsini bir araya getiremiyor. Bunlar\u0131n her ikisi de veri silolar\u0131na neden olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmelerin bilgi silolar\u0131n\u0131n nas\u0131l olu\u015ftu\u011funu ve bunlar\u0131 nas\u0131l ortadan kald\u0131racaklar\u0131n\u0131 bilmeleri gerekir. Bu silolar verimsizli\u011fe yol a\u00e7ar ve m\u00fc\u015fteri hizmetleri etkile\u015fimlerini daha karma\u015f\u0131k hale getirir, bu da m\u00fc\u015fteri hizmetleri temsilcilerini strese sokar ve m\u00fc\u015fterileri mutsuz eder. Sat\u0131\u015f, \u00fcr\u00fcn ve pazarlama ekipleriniz de \u00f6nemli m\u00fc\u015fteri bilgilerini ka\u00e7\u0131rabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda, veri silolar\u0131n\u0131n tan\u0131m\u0131n\u0131 ve kurulu\u015funuz \u00fczerinde ne gibi olumsuz etkileri oldu\u011funu tart\u0131\u015faca\u011f\u0131z. Ayr\u0131ca silolar\u0131 nas\u0131l y\u0131kabilece\u011finizi de \u00f6\u011freniyoruz.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_are_data_silos?\">Veri silolar\u0131 nedir?<\/a><\/li>\n<li><a href=\"#the_negative_impact_of_data_silos\">Veri silolar\u0131n\u0131n olumsuz etkisi<\/a><\/li>\n<li><a href=\"#how_to_break_them\">Nas\u0131l k\u0131r\u0131l\u0131r<\/a><\/li>\n<li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_are_data_silos?\" class=\"blankurl\"><span style=\"font-weight: 400;\">Veri silolar\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131, bir kurulu\u015ftaki baz\u0131 gruplar\u0131n verileri depolayabildi\u011fi ayr\u0131 yerlerdir. Di\u011fer veri sistemleriyle veri payla\u015famazlar ve yaln\u0131zca tek bir i\u015f i\u015flevine yard\u0131mc\u0131 olabilirler.  <\/span><b>Veri silolar\u0131, bir \u00e7iftlikte tah\u0131llar\u0131n (verilerin) ayr\u0131 ayr\u0131 depoland\u0131\u011f\u0131 silolar gibidir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ne yaz\u0131k ki, bilgi payla\u015fmayan bu silolar\u0131n k\u00f6t\u00fc bir ad\u0131 var ve baz\u0131 kurulu\u015flar i\u00e7in b\u00fcy\u00fck bir endi\u015fe kayna\u011f\u0131. \u0130\u015f liderlerinin b\u00fcy\u00fck resmi g\u00f6rmesini zorla\u015ft\u0131r\u0131r ve bilgi payla\u015f\u0131m\u0131n\u0131 zorla\u015ft\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler y\u0131llar boyunca i\u015f s\u00fcre\u00e7lerini iyile\u015ftirmek i\u00e7in yaz\u0131l\u0131ma \u00e7ok para harcad\u0131. Kendi ama\u00e7lar\u0131 i\u00e7in veri \u00fcreten \u00e7ok say\u0131da sistem, s\u00fcre\u00e7 ve uygulama olu\u015fturdular. Bunu yaparak, di\u011ferlerinden ayr\u0131 olan kendi k\u00fc\u00e7\u00fck hakikat par\u00e7alar\u0131n\u0131 yaratm\u0131\u015flard\u0131r. Dolay\u0131s\u0131yla \u00e7o\u011fu kurulu\u015fun neden hala silo sorunu ya\u015fad\u0131\u011f\u0131n\u0131 anlamak zor de\u011fil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar\u0131n %72&#8217;si teknoloji silolar\u0131 aras\u0131nda \u00e7e\u015fitli CRM sistemlerini s\u00fcrd\u00fcrmenin zor oldu\u011funu s\u00f6yl\u00fcyor. Adobe&#8217;nin 1.000 BT karar vericisi ile yapt\u0131\u011f\u0131 bir ba\u015fka ankette, %37&#8217;si veri silolar\u0131n\u0131n m\u00fc\u015fterilerinin tek bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc elde etmede en b\u00fcy\u00fck sorun oldu\u011funu s\u00f6yledi.  <\/span><b>QuestionPro anket yaz\u0131l\u0131m\u0131n\u0131 kullanarak veri silolar\u0131yla ilgili anketler de yapabilirsiniz.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsanlar uzun zamand\u0131r veri silolar\u0131n\u0131 ele\u015ftiriyor \u00e7\u00fcnk\u00fc bunlar veri kalitesine zarar veriyor ve i\u015flerin yap\u0131lmas\u0131n\u0131 zorla\u015ft\u0131r\u0131yor. Bir\u00e7ok i\u015fletme, farkl\u0131 dikeyler aras\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc s\u0131n\u0131rlad\u0131klar\u0131n\u0131 ve iyi bilgiye dayal\u0131 kararlar almay\u0131 zorla\u015ft\u0131rd\u0131klar\u0131n\u0131 g\u00f6rebilir.<\/span><\/p>\n<h2 id=\"the_negative_impact_of_data_silos\" class=\"blankurl\"><span style=\"font-weight: 400;\">Veri silolar\u0131n\u0131n olumsuz etkisi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131, birbirinden ayr\u0131lm\u0131\u015f veri adalar\u0131d\u0131r ve bu da verilerin d\u0131\u015far\u0131 \u00e7\u0131kar\u0131lmas\u0131n\u0131 ve kullan\u0131lmas\u0131n\u0131 zorla\u015ft\u0131r\u0131r. Veri silolar\u0131n\u0131z oldu\u011funda, \u015firketinizin t\u00fcm verilerini ayn\u0131 anda g\u00f6remez veya tam olarak analiz edemezsiniz. Bunlar\u0131n baz\u0131 olumsuz etkilerini a\u015fa\u011f\u0131da inceleyece\u011fiz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Par\u00e7alanm\u0131\u015f bilgi ve fikirler veri silolar\u0131ndan gelir<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131, birbirinden kopuk g\u00f6r\u00fcn\u00fcmler olu\u015fturduklar\u0131 i\u00e7in verilere bir b\u00fct\u00fcn olarak bakmay\u0131 zorla\u015ft\u0131r\u0131r. Ekiplerinizin bilgi ve fikirleri da\u011f\u0131n\u0131k oldu\u011funda, kararlar\u0131n\u0131n iyi d\u00fc\u015f\u00fcn\u00fclmemi\u015f olmas\u0131 do\u011fald\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birbirinden kopuk veri sistemleri denizinde karar vermek, y\u00fczen bir buzda\u011f\u0131n\u0131n ucuna bakmak gibidir. As\u0131l risk, i\u015fletme kullan\u0131c\u0131lar\u0131n\u0131z\u0131n, veri kullan\u0131c\u0131lar\u0131n\u0131z\u0131n ve hatta i\u015fletme y\u00f6neticilerinizin resmin tamam\u0131n\u0131 g\u00f6rememesidir. \u0130\u015fletmenizin g\u00fc\u00e7l\u00fc bir \u015fekilde b\u00fcy\u00fcmesine yard\u0131mc\u0131 olabilecek \u00f6nemli ve daha derin i\u00e7g\u00f6r\u00fclerden yararlanmalar\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu \u015firket m\u00fc\u015fterilerinin 360\u00b0 g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ister \u00e7\u00fcnk\u00fc bu sayede proaktif bir \u015fekilde hareket edebilir ve m\u00fc\u015fteri yolculu\u011funun her a\u015famas\u0131nda bir\u00e7ok m\u00fc\u015fteriye ilgili, ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6nderebilirler. Veri silolar\u0131yla tek bir m\u00fc\u015fteri g\u00f6r\u00fcn\u00fcm\u00fc elde etmek neredeyse imkans\u0131zd\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Silolar veri kalitesini ve g\u00fcvenilirli\u011fini azalt\u0131r<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015f bilgilerini ayr\u0131 veri sistemlerinde tutmak, bu bilgileri daha az de\u011ferli hale getirir. Veriler silolarda tutuldu\u011funda, h\u0131zl\u0131 bir \u015fekilde g\u00fcncelli\u011fini yitirir veya yanl\u0131\u015f olur, bu da kurulu\u015funuzun bir b\u00fct\u00fcn olarak k\u00f6t\u00fc veri b\u00fct\u00fcnl\u00fc\u011f\u00fcne sahip olmas\u0131na neden olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birbirine ba\u011fl\u0131 olmayan veri silolar\u0131, birbirleriyle ba\u011flant\u0131l\u0131 olmad\u0131klar\u0131 i\u00e7in asla g\u00fcncellenemeyebilir veya kontrol edilemeyebilir. Yanl\u0131\u015f ve eski verilere yol a\u00e7abilir. Bu yanl\u0131\u015f bilgiler i\u015fletmeniz veya veri kullan\u0131c\u0131lar\u0131n\u0131z taraf\u0131ndan g\u00fcnl\u00fck i\u015flerinde kullan\u0131l\u0131rsa, daha fazla soruna neden olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer durumlarda, i\u015f ekipleri depolama sistemlerinde yinelenen bilgileri depolayabilir. Pazarlama ve sat\u0131\u015f ekipleri, belirli bir proje i\u00e7in ula\u015fmak istedi\u011finiz kitlenin k\u00fc\u00e7\u00fck b\u00f6l\u00fcmlerini \u00e7o\u011faltabilir. Bir\u00e7ok bilgi kayna\u011f\u0131 sadece k\u0131smen eksiksiz oldu\u011fundan, bu veri kopyalama uygulamas\u0131 verilerin kalitesini d\u00fc\u015f\u00fcrmektedir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Veri silolar\u0131 eylem h\u0131z\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u0131z ve esnekli\u011fin ba\u015far\u0131l\u0131 bir i\u015fin anahtarlar\u0131 oldu\u011funu daha \u00f6nce tart\u0131\u015fm\u0131\u015ft\u0131k. \u0130\u015f d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in \u015firketler m\u00fc\u015fterilerini her y\u00f6n\u00fcyle an\u0131nda incelemeli ve rekabette \u00f6ne ge\u00e7mek i\u00e7in ihtiya\u00e7lar\u0131n\u0131 m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede kar\u015f\u0131lamal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bilgi b\u00f6l\u00fcnd\u00fc\u011f\u00fcnde, i\u015f ekiplerinizin k\u00fcp i\u015fi yapmas\u0131 gerekir. Farkl\u0131 ekipler, bu g\u00f6revler kendileri i\u00e7in a\u00e7\u0131k\u00e7a tan\u0131mlanmad\u0131\u011f\u0131 i\u00e7in ayn\u0131 g\u00f6rev setini tekrarlamak zorunda kalabilir. Bu durumlarda, zaman-de\u011fer oran\u0131 y\u00fcksektir ve sonunda &#8220;veri yorgunlu\u011fu&#8221; ortaya \u00e7\u0131kar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131 ile h\u0131zl\u0131 ve do\u011fru bilgilendirilmi\u015f kararlar almak zordur. \u0130\u015f ve veri ekipleriniz \u00f6ncelikle bir\u00e7ok farkl\u0131 kaynaktan veri toplamal\u0131 ve i\u015flemelidir. Bu zamana kadar, ilk sizin ta\u015f\u0131nm\u0131\u015f olman\u0131z art\u0131k bir avantaj olmayacakt\u0131r. Ayr\u0131ca, veri silolar\u0131 ile g\u00fcncel olmayan bilgilere dayal\u0131 kararlar alabilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Veri silolar\u0131 kurumsal uyumu engelliyor<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Organizasyonel Uyum, i\u015f ba\u015far\u0131s\u0131n\u0131n kan\u0131tlanm\u0131\u015f bir anahtar\u0131d\u0131r. Operasyonel ve i\u015flevsel ekipleri net ve anlaml\u0131 bir hedef etraf\u0131nda hizalar. \u0130\u015fletmenizin hem operasyonel hem de stratejik t\u00fcm b\u00f6l\u00fcmlerinin birlikte en iyi \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130leriye d\u00f6n\u00fck net bir yolu olan ekipler, operasyonel ortam de\u011fi\u015fikliklerine kar\u015f\u0131 daha esnek ve duyarl\u0131 olduklar\u0131 i\u00e7in daha az \u00e7abayla daha k\u0131sa s\u00fcrede daha iyi sonu\u00e7lar elde ederler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131 kurumsal uyumun \u00f6n\u00fcndeki engellerdir. Veri ve i\u015f ekiplerinin daha fazla bilgi ve \u00e7eviklikle h\u0131zl\u0131 bir \u015fekilde karar verme yetene\u011fini ellerinden al\u0131rlar. Uzun vadede, s\u00fcrekli geli\u015fime, \u00f6\u011frenmeye ve yeteneklerin en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131lmas\u0131na zarar verirler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131 nedeniyle, farkl\u0131 ekipler aras\u0131nda yeterli koordinasyon ve i\u015fbirli\u011fi yoktur, bu da \u00fcretkenli\u011fi yava\u015flat\u0131r ve kaynaklar\u0131n daha az verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fbirli\u011fi sorunlar\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in, birlikte \u00e7al\u0131\u015fan i\u015f uygulamalar\u0131n\u0131z\u0131 d\u00fczene koymal\u0131 ve verilerinizi bir bulut verisinde merkezile\u015ftirmelisiniz <\/span><b>depo<\/b><span style=\"font-weight: 400;\"> ya da <\/span><b>veri g\u00f6l\u00fc<\/b><span style=\"font-weight: 400;\">. Veri ve i\u015f ekiplerinin bilgileri standartla\u015ft\u0131rmas\u0131n\u0131 ve kurulu\u015funuzun verilerini tam olarak g\u00f6r\u00fcnt\u00fclemesini sa\u011flar.<\/span><\/p>\n<h2 id=\"how_to_break_them\" class=\"blankurl\"><span style=\"font-weight: 400;\">Nas\u0131l k\u0131r\u0131l\u0131r<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131, bir i\u015f ekibinin ne kadar iyi i\u015f yapt\u0131klar\u0131n\u0131 ve ne kadar iyi organize olduklar\u0131n\u0131 g\u00f6rmelerini zorla\u015ft\u0131r\u0131r. Bu durum \u015firketin k\u00e2rl\u0131l\u0131\u011f\u0131na zarar verecek ve mali kabiliyetini s\u0131n\u0131rlayacakt\u0131r. Bu veri bariyerlerini y\u0131karak departmanlar i\u015f ak\u0131\u015flar\u0131 hakk\u0131nda daha fazla bilgi edinebilir ve veriler daha g\u00fcvenilir olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada, veri silolar\u0131n\u0131 par\u00e7alaman\u0131n baz\u0131 yollar\u0131ndan bahsedece\u011fiz:<\/span><\/p>\n<ol start=\"1\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Veri Y\u00f6netim Sistemlerinizi Entegre Edin<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Birden fazla veri y\u00f6netim sistemi kullanan i\u015fletmelerde veri silolar\u0131 olu\u015fabilir.  <\/span><\/p>\n<p><b><br \/>\n  <i>\u00d6rne\u011fin,<\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\"> Bir perakendeci sat\u0131\u015f noktas\u0131 ve envanter y\u00f6netimi i\u00e7in farkl\u0131 yaz\u0131l\u0131m sistemleri kullan\u0131yorsa, sat\u0131\u015flar, gelir ve stok seviyeleri hakk\u0131ndaki temel veriler senkronize olmayacakt\u0131r.<\/span><br \/>\n<\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bu silolar\u0131 y\u0131kmak i\u00e7in y\u00f6neticiler farkl\u0131 y\u00f6netim sistemlerini ve her bir departman\u0131n nas\u0131l veri toplad\u0131\u011f\u0131n\u0131 kontrol etmelidir. Ard\u0131ndan, \u00e7al\u0131\u015fanlar\u0131n bilgileri nas\u0131l kulland\u0131\u011f\u0131na ve verilerin di\u011fer ekipler i\u00e7in yararl\u0131 olup olmad\u0131\u011f\u0131na bakmal\u0131d\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok kurulu\u015f merkezi bir sisteme ge\u00e7ecek <\/span><b>veri\u0307 y\u00f6neti\u0307m si\u0307stemi\u0307<\/b><span style=\"font-weight: 400;\">  veya yaz\u0131l\u0131mlar\u0131n\u0131 birbirine ba\u011flamak i\u00e7in bir entegrasyon \u00e7\u00f6z\u00fcm\u00fc kullanabilirler. Y\u00f6neticiler, veri sistemlerini y\u00f6netmekte sorun ya\u015fay\u0131p ya\u015famad\u0131klar\u0131n\u0131 belirlemek i\u00e7in \u00e7al\u0131\u015fanlar\u0131yla da konu\u015fmal\u0131d\u0131r. T\u00fcm bu bilgilerle, sistemlerin birle\u015ftirilip birle\u015ftirilemeyece\u011fini veya yeni \u00e7\u00f6z\u00fcmlerin uygulanmas\u0131 gerekip gerekmedi\u011fini belirlemek daha kolay olacakt\u0131r.<\/span><\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u015eirket k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc de\u011fi\u015ftirin<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131 genellikle bir kurulu\u015fta birbiriyle konu\u015fmayan veya birlikte \u00e7al\u0131\u015fmayan departmanlardan kaynaklan\u0131r. Y\u00f6neticiler, i\u015f yerinde a\u00e7\u0131k ve d\u00fcr\u00fcst bir k\u00fclt\u00fcr yaratarak bunu durdurabilirler. Farkl\u0131 departmanlardan insanlar\u0131n birlikte \u00e7al\u0131\u015fmas\u0131na yard\u0131mc\u0131 olabilir ve birlikte \u00e7al\u0131\u015fan farkl\u0131 ekipleri destekleyebilirler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, \u00e7al\u0131\u015fanlar\u0131n ekiplerine ait bilgileri ilgili ortaklarla serbest\u00e7e payla\u015fmalar\u0131n\u0131 sa\u011flayacak prosed\u00fcrler uygulan\u0131rsa veri silolar\u0131 etkili bir \u015fekilde ortadan kald\u0131r\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00f6neticiler ba\u015fkalar\u0131ndan ne beklediklerini ve i\u015fbirli\u011fi ve ileti\u015fimde nelere de\u011fer verdiklerini yazmal\u0131d\u0131r. Departmanlar aras\u0131ndaki rekabet duygusunu ortadan kald\u0131rarak, \u00e7al\u0131\u015fanlar\u0131n birlikte \u00e7al\u0131\u015fma ve gerekli \u00f6l\u00e7\u00fcmleri di\u011fer ekiplerle payla\u015fma olas\u0131l\u0131\u011f\u0131 artacakt\u0131r.<\/span><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130\u015fbirli\u011fini \u015firket stratejisine dahil edin<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar bunu \u015firket stratejilerinde ve hedeflerinde bir \u00f6ncelik haline getirerek veri silolar\u0131n\u0131 y\u0131kabilirler. E\u011fer bir i\u015fletme \u015fu anda devam ediyorsa, y\u00f6netimi nas\u0131l organize oldu\u011funu incelemelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Departmanlar aras\u0131nda ileti\u015fimin ve verilerin nerede sorunsuz bir \u015fekilde akmas\u0131 gerekti\u011fini g\u00f6stermeye yard\u0131mc\u0131 olacakt\u0131r. Bir silo bulunursa, i\u015f ekibi stratejisini nas\u0131l organize etti\u011fini yeniden d\u00fc\u015f\u00fcnmek isteyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, i\u015fletme sahiplerinin a\u015fa\u011f\u0131dakileri olu\u015fturmalar\u0131 \u00f6nerilmektedir<\/span><b> anahtar performans g\u00f6stergeleri (KPI&#8217;lar)<\/b><span style=\"font-weight: 400;\">  \u00c7al\u0131\u015fanlar\u0131n birlikte ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 takip eden. \u00d6rne\u011fin, y\u00f6neticiler belirli bir \u00e7eyrekte birden fazla departman\u0131 i\u00e7eren ka\u00e7 projenin tamamland\u0131\u011f\u0131n\u0131 takip edebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya da her departman\u0131n di\u011fer ekiplere ne s\u0131kl\u0131kla veri raporlar\u0131 g\u00f6nderdi\u011fini takip edebilirler. \u015eirketler bu temel performans g\u00f6stergelerini d\u00fczenli olarak takip ederek kurulu\u015fun farkl\u0131 kademelerinin birlikte ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebilirler.<\/span><\/p>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u015eirketin teknoloji altyap\u0131s\u0131n\u0131 iyile\u015ftirmek<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u015eirketler, birlikte daha iyi \u00e7al\u0131\u015fmas\u0131 gereken eski sistemleri kullanmak yerine dijital bir d\u00f6n\u00fc\u015f\u00fcme yat\u0131r\u0131m yapmal\u0131d\u0131r. Teknoloji, farkl\u0131 sistemlerden gelen veri kaynaklar\u0131n\u0131 tek bir merkezi konumda birle\u015ftirmek i\u00e7in yap\u0131lm\u0131\u015ft\u0131r. Baz\u0131 platformlar, silolara olan ihtiyac\u0131 ortadan kald\u0131ran di\u011fer yaz\u0131l\u0131mlarla da \u00e7al\u0131\u015facak \u015fekilde \u00fcretilmi\u015ftir. Markalar, verileri entegre etme s\u00fcrecini kolayla\u015ft\u0131rarak paradan tasarruf edebilir ve daha verimli \u00e7al\u0131\u015fabilir.<\/span><\/p>\n<h2 id=\"conclusion\" class=\"blankurl\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yap\u0131sal, teknik ve k\u00fclt\u00fcrel sorunlar nedeniyle bir kurumda veri silolar\u0131 do\u011fal olarak olu\u015fabilir. Bir\u00e7ok \u015firket i\u00e7in veri silolar\u0131n\u0131 y\u0131kmak ve t\u00fcm operasyonel ve deneyim verilerini birle\u015ftirmek en \u00f6nemli \u00f6nceliktir. Bu makalede, veri silolar\u0131n\u0131n neden bir sorun oldu\u011funa dair \u00e7e\u015fitli nedenleri inceledik.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131n\u0131n neden oldu\u011fu sorunlar karma\u015f\u0131k g\u00f6r\u00fcnebilir, ancak faydalar\u0131n\u0131 g\u00f6rmek i\u00e7in m\u00fckemmel olman\u0131z gerekmez. K\u00fc\u00e7\u00fckten ba\u015flay\u0131n, veri silolar\u0131n\u0131 bulun ve eski veya yanl\u0131\u015f verileri ortadan kald\u0131r\u0131n. Mevcut ortam\u0131n\u0131z\u0131 iyi bir \u015fekilde ele ald\u0131ktan sonra, altyap\u0131n\u0131zda uygulama say\u0131s\u0131n\u0131 azaltmak, sistemleri entegre etmek ve i\u015fbirli\u011fini te\u015fvik etmek gibi de\u011fi\u015fiklikler yapmaya ba\u015flayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, t\u00fcm i\u00e7g\u00f6r\u00fc ihtiya\u00e7lar\u0131n\u0131z i\u00e7in eksiksiz bir platformdur. InsightHub ile verilerinizi y\u00f6netebilir ve onlar\u0131 g\u00fcvende ve g\u00fcncel tutabilirsiniz. QuestionPro anket yaz\u0131l\u0131m\u0131n\u0131 kullanarak basit anketlerden karma\u015f\u0131k ara\u015ft\u0131rmalara kadar her \u015feyi yapabilirsiniz. QuestionPro ile m\u00fc\u015fterilerinizin nas\u0131l hissetti\u011fini ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n ne kadar ba\u011fl\u0131 oldu\u011funu da \u00f6l\u00e7ebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri silolar\u0131n\u0131 nas\u0131l d\u00fczeltece\u011finiz ve i\u015f hedeflerinize uygun bir veri y\u00f6netimi stratejisi nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z hakk\u0131nda daha fazla bilgi edinmek i\u00e7in QuestionPro ekibiyle ileti\u015fime ge\u00e7in.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/insightshub\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130yi m\u00fc\u015fteri verileri, iyi m\u00fc\u015fteri hizmetleri i\u00e7in \u00f6nemlidir. Hakk\u0131nda hi\u00e7bir \u015fey bilmedi\u011finiz birine beyaz eldiven muamelesi yapamazs\u0131n\u0131z. \u015eirketler, \u00f6zellikle g\u00fcn\u00fcm\u00fcz\u00fcn [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":723997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veri Silolar\u0131: Nedir, Olumsuz Etkileri ve Nas\u0131l K\u0131r\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Veri silolar\u0131 bir ekibin performans\u0131n\u0131 ve y\u00f6netimini etkileyebilir. 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