{"id":730527,"date":"2018-05-24T07:02:06","date_gmt":"2018-05-24T14:02:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/veri-gizliligi-tuketiciler-nasil-hissediyor\/"},"modified":"2018-05-24T07:02:06","modified_gmt":"2018-05-24T07:02:06","slug":"veri-gizliligi-tuketiciler-nasil-hissediyor","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/veri-gizliligi-tuketiciler-nasil-hissediyor\/","title":{"rendered":"Veri Gizlili\u011fi: T\u00fcketiciler Nas\u0131l Hissediyor?"},"content":{"rendered":"

Gizlilik ve g\u00fcvenlik, g\u00fcn\u00fcm\u00fcz dijital \u00e7a\u011f\u0131nda t\u00fcketicilerin zihinlerinde kesinlikle \u00f6n planda yer al\u0131yor. Facebook’un Cambridge Analytica skandal\u0131, bu konuyu \u00f6n plana \u00e7\u0131karan, ki\u015fisel verileri k\u00f6t\u00fcye kullanan bir i\u015fletmenin en a\u00e7\u0131k ve kamuya a\u00e7\u0131k vakas\u0131d\u0131r. Markalar, t\u00fcketicilerin ki\u015fisel bilgilerinin ve \u00e7evrimi\u00e7i davran\u0131\u015flar\u0131n\u0131n g\u00fcvenli\u011fine ili\u015fkin duygular\u0131n\u0131n fark\u0131nda olmal\u0131d\u0131r. <\/span><\/p>\n

D\u0130KKAT<\/b><\/p>\n

T\u00fcketiciler <\/span>
\n \u00e7ok<\/span>
\n<\/i> \u015firketlerin ki\u015fisel bilgilere ne \u00f6l\u00e7\u00fcde eri\u015febildikleri ve bu bilgilerle ne yapt\u0131klar\u0131 konusunda endi\u015fe duymaktad\u0131r. EXPRESSVPN’in yeni ara\u015ft\u0131rmas\u0131, ABD’li t\u00fcketicilerin %71’inin markalar\u0131n ki\u015fisel verilerini nas\u0131l toplad\u0131\u011f\u0131 ve kulland\u0131\u011f\u0131 konusunda endi\u015feli oldu\u011funu ve %34’\u00fcn\u00fcn dijital gizlilikleri konusunda teknoloji \u015firketlerine g\u00fcvenmedi\u011fini ortaya koydu. Ankete g\u00f6re Amazon %30 ile en \u00e7ok g\u00fcvenilen teknoloji \u015firketi olurken, onu Google (%27), Apple (%22), Microsoft (%22) ve Facebook (%19) takip etti. En az g\u00fcvenilenler ise Uber (%5), Snapchat (%6) ve k\u0131sa bir s\u00fcre \u00f6nce <\/span>
\n g\u00fcncellenen gi\u0307zli\u0307li\u0307k poli\u0307ti\u0307kasi<\/span>
\n<\/a>. <\/span> <\/p>\n

SOSYAL MEDYA<\/b><\/p>\n

Pew Research taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, Amerikal\u0131 yeti\u015fkinlerin neredeyse %70’i en az bir sosyal medya platformu kulland\u0131\u011f\u0131n\u0131 bildiriyor. Bu kullan\u0131c\u0131lar\u0131n sadece %9’u sosyal medya \u015firketlerinin verilerini koruyaca\u011f\u0131ndan “\u00e7ok emin”. Yakla\u015f\u0131k %50’si verilerinin g\u00fcvenli ellerde oldu\u011fundan ya hi\u00e7 emin de\u011fil ya da \u00e7ok emin de\u011fil. <\/span>
\n Ba\u015fka bir \u00e7al\u0131\u015fma<\/span>
\n<\/a> Benzer bulgulara sahip olan Amerikal\u0131lar\u0131n %73’\u00fc sosyal medya \u015firketlerinin verilerini toplay\u0131p satmas\u0131n\u0131n muhtemel oldu\u011funa inand\u0131klar\u0131n\u0131 belirtmi\u015ftir ki bu oran 2014’ten bu yana %24 artm\u0131\u015ft\u0131r. <\/span> <\/p>\n

HIRSIZLIK<\/b><\/p>\n

Belki 1995 yap\u0131m\u0131 filmi hat\u0131rl\u0131yorsunuzdur, <\/span>
\n Net.<\/span>
\n<\/i> Bir siber-gerilim olarak etiketlendi ve Sandra Bullock’un karakterinin kimli\u011fi \u00e7al\u0131nd\u0131. Bu, 1995 y\u0131l\u0131nda f\u00fct\u00fcristik ve ak\u0131l almaz g\u00f6r\u00fcn\u00fcyordu. \u015eimdi <\/span>
\n \u00e7evrim i\u00e7i gizlilik tehditleri<\/span>
\n<\/a> Amerikal\u0131lar\u0131n en \u00e7ok endi\u015fe duyduklar\u0131 konular aras\u0131nda ki\u015fisel verilerin \u00e7al\u0131nmas\u0131 (%86), kimlik h\u0131rs\u0131zl\u0131\u011f\u0131 (%85) -2016’ya g\u00f6re %10 art\u0131\u015f- ve vir\u00fcs indirilmesi (%84) yer al\u0131yor. <\/span> <\/p>\n

GDPR<\/b><\/p>\n

GDPR (Genel Veri Koruma Y\u00f6netmeli\u011fi) 25 May\u0131s’ta y\u00fcr\u00fcrl\u00fc\u011fe giriyor ve i\u015fletmelerin t\u00fcketici verilerini nas\u0131l toplad\u0131\u011f\u0131, saklad\u0131\u011f\u0131 ve kulland\u0131\u011f\u0131n\u0131 kapsayan yeni yasalar getiriyor. Yeni bir ara\u015ft\u0131rmaya g\u00f6re <\/span>\u00e7al\u0131\u015fma<\/span><\/a>T\u00fcketicilerin %88’i, verilerinin nas\u0131l topland\u0131\u011f\u0131 ve kullan\u0131ld\u0131\u011f\u0131 konusunda g\u00fcvenlerini daha da art\u0131racak anahtarlardan birinin \u015feffafl\u0131k oldu\u011funu belirtiyor. T\u00fcketiciler, GDPR’nin i\u015fletmeleri daha d\u00fcr\u00fcst olmaya zorlayaca\u011f\u0131 konusunda iyimserdir; bu da i\u015fletmeler ile t\u00fcketiciler aras\u0131nda g\u00fcven tesis etmek ve s\u00fcrd\u00fcrmek isteyen i\u015fletmeler i\u00e7in elzem olacakt\u0131r. <\/span><\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n

QuestionPro Audience, m\u00fc\u015fterilerimize nicel ara\u015ft\u0131rmalara ve canl\u0131 tart\u0131\u015fmalara kat\u0131lmak i\u00e7in stratejik olarak i\u015fe al\u0131nan 22 milyondan fazla aktif kat\u0131l\u0131mc\u0131ya eri\u015fim sa\u011flar. \u00c7e\u015fitli i\u015fe al\u0131m metodolojileri uygulayarak, ara\u015ft\u0131rman\u0131z i\u00e7in do\u011fru t\u00fcrde yan\u0131tlay\u0131c\u0131lar sa\u011flad\u0131\u011f\u0131m\u0131zdan emin oluyoruz. Sekt\u00f6r bilgisi ve yenilik\u00e7i ara\u00e7lar\u0131yla QuestionPro Audience, m\u00fc\u015fterilerimizin titiz taleplerini her zaman kar\u015f\u0131lamaktad\u0131r. <\/span>Bir sonraki ara\u015ft\u0131rma projeniz i\u00e7in bizimle ileti\u015fime ge\u00e7in.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gizlilik ve g\u00fcvenlik, g\u00fcn\u00fcm\u00fcz dijital \u00e7a\u011f\u0131nda t\u00fcketicilerin zihinlerinde kesinlikle \u00f6n planda yer al\u0131yor. Facebook’un Cambridge Analytica skandal\u0131, bu konuyu \u00f6n […]<\/p>\n","protected":false},"author":102,"featured_media":613671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"\nVeri Gizlili\u011fi: T\u00fcketiciler Nas\u0131l Hissediyor? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Veri gizlili\u011fi her zaman \u00f6nemli olmu\u015ftur. Kullan\u0131c\u0131lar veri gizlili\u011fi konusunda \u00e7ok dikkatli. B\u00fcy\u00fck kurulu\u015flar da kullan\u0131c\u0131 verilerini g\u00fcvende tutmaya odaklanm\u0131\u015ft\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/veri-gizliligi-tuketiciler-nasil-hissediyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veri Gizlili\u011fi: T\u00fcketiciler Nas\u0131l Hissediyor? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Veri gizlili\u011fi her zaman \u00f6nemli olmu\u015ftur. Kullan\u0131c\u0131lar veri gizlili\u011fi konusunda \u00e7ok dikkatli. 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