{"id":730532,"date":"2020-08-05T03:57:44","date_gmt":"2020-08-05T03:57:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tuketicinin-nabzi-cift-odakli-iyimserlik-ve-amerikan-ruyasinin-sorgulanmasi\/"},"modified":"2020-08-05T03:57:44","modified_gmt":"2020-08-05T03:57:44","slug":"tuketicinin-nabzi-cift-odakli-iyimserlik-ve-amerikan-ruyasinin-sorgulanmasi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tuketicinin-nabzi-cift-odakli-iyimserlik-ve-amerikan-ruyasinin-sorgulanmasi\/","title":{"rendered":"T\u00fcketicinin nabz\u0131: \u00c7ift odakl\u0131 iyimserlik ve Amerikan R\u00fcyas\u0131&#8217;n\u0131n sorgulanmas\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">COVID-19&#8217;un k\u00fcresel ekonomi \u00fczerinde \u00f6l\u00e7\u00fclemez bir etkisi oldu\u011funu rahatl\u0131kla s\u00f6yleyebiliriz. Ancak eve daha yak\u0131n olan anketimiz, Amerikal\u0131lar\u0131n bug\u00fcn hayat\u0131n pek \u00e7ok y\u00f6n\u00fcnden son derece rahats\u0131z oldu\u011funu ortaya koyuyor. Bir pandemi, bocalayan bir ekonomi, sistemik \u0131rk\u00e7\u0131l\u0131k \u00fczerine yakla\u015fan bir hesapla\u015fma, derin sosyal b\u00f6l\u00fcnmeler &#8211; her bir fakt\u00f6r ayr\u0131 ayr\u0131 e\u015fi benzeri g\u00f6r\u00fclmemi\u015f hissettiriyor. Bunlar\u0131n toplu etkileri Amerikan iyimserli\u011fini a\u015fa\u011f\u0131 \u00e7ekerken, g\u00fcnl\u00fck endi\u015feler yeni zirvelere y\u00fckseliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6r\u00fcn\u00fcrde bir son olmasa da, t\u00fcketici nabz\u0131 ve t\u00fcketici ara\u015ft\u0131rmalar\u0131, markalar\u0131n, kurulu\u015flar\u0131n ve perakendecilerin s\u00fcrekli geli\u015fen ve de\u011fi\u015fen t\u00fcketici d\u00fcnyas\u0131nda e\u011frinin \u00f6n\u00fcnde kalman\u0131n ve de\u011fer sunman\u0131n farkl\u0131 yollar\u0131n\u0131 aramalar\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7ok \u00f6nemlidir. T\u00fcketici e\u011filimleri de\u011fi\u015fmi\u015ftir. Ama ne \u00f6l\u00e7\u00fcde? Daha fazla bilgi edinmek i\u00e7in \u00fccretsiz t\u00fcketici nabz\u0131n\u0131n birinci dalga raporunu indirin.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/static.questionpro.com\/userimages\/site_media\/QuestionPro-Kraus-Consumer-Pulse---Aug-2020---Americans-questioning-the-american-dream.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETS\u0130Z T\u00fcketici Nabz\u0131m\u0131z\u0131 indirin<\/strong><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7ift odakl\u0131 iyimserlik ve Amerikan R\u00fcyas\u0131n\u0131 sorgulamak &#8211; Consumer pulse  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcketici nabz\u0131 ara\u015ft\u0131rmas\u0131n\u0131n 1. dalgas\u0131ndan \u00e7\u0131kan en ilgin\u00e7 e\u011filim, Amerikal\u0131lar\u0131n ideal Amerikan r\u00fcyas\u0131 fikrini sorgulamaya ba\u015flamalar\u0131d\u0131r. Bu d\u00fc\u015f\u00fcnce, b\u00fct\u00fcn\u00fcn par\u00e7alar\u0131n toplam\u0131ndan daha b\u00fcy\u00fck hale geldi\u011fi ger\u00e7e\u011finden kaynaklanmaktad\u0131r. Bu ki\u015fisel kayg\u0131lar, Amerikan R\u00fcyas\u0131&#8217;n\u0131n kendisinin daha derin bir \u015fekilde sorgulanmas\u0131yla birle\u015fti. \u00d6rne\u011fin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">67&#8217;si &#8220;Kurucu Atalar Amerika&#8217;n\u0131n bug\u00fcnk\u00fc durumu kar\u015f\u0131s\u0131nda b\u00fcy\u00fck hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frard\u0131&#8221; g\u00f6r\u00fc\u015f\u00fcne kat\u0131l\u0131yor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">66&#8217;s\u0131 &#8220;Amerikan R\u00fcyas\u0131 \u00e7o\u011fu insan i\u00e7in ula\u015f\u0131lmas\u0131 \u00e7ok zor bir hale geldi&#8221; g\u00f6r\u00fc\u015f\u00fcne kat\u0131l\u0131yor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">53&#8217;\u00fc &#8220;Amerikan R\u00fcyas\u0131 konusunda her zamankinden daha fazla endi\u015feliyim&#8221; ifadesine kat\u0131l\u0131yor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">31&#8217;i &#8220;Bug\u00fcn\u00fcn gen\u00e7leri ebeveynlerinin ku\u015fa\u011f\u0131ndan daha iyi durumda olacak&#8221; g\u00f6r\u00fc\u015f\u00fcne kat\u0131l\u0131yor.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/static.questionpro.com\/userimages\/site_media\/QuestionPro-Kraus-Consumer-Pulse---Aug-2020---Americans-questioning-the-american-dream.pdf\"><span style=\"font-weight: 400;\">Sonu\u00e7lar<\/span><\/a><span style=\"font-weight: 400;\">  Amerikan r\u00fcyas\u0131 anlat\u0131s\u0131na uyma konusunda bariz bir yetersizlik g\u00f6stermektedir. Genel ABD n\u00fcfusu aras\u0131ndaki huzursuzluk, halk\u0131n %68&#8217;inin \u00fclkenin yanl\u0131\u015f y\u00f6ne gitti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirtiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mikro ve bireysel \u00f6l\u00e7ekte genel e\u011filimler, davran\u0131\u015flar ve bak\u0131\u015f a\u00e7\u0131s\u0131nda kesin bir olumlu de\u011fi\u015fim var, ancak makro d\u00fczeydeki e\u011filim Amerikal\u0131lar\u0131n \u00e7o\u011funun endi\u015feli oldu\u011fu y\u00f6n\u00fcnde. \u0130yimserli\u011fi boyutland\u0131rmak i\u00e7in t\u00fcketiciler hayatlar\u0131n\u0131n \u00e7e\u015fitli y\u00f6nlerini 1&#8217;den 10&#8217;a kadar derecelendirdiler &#8211; 1 &#8220;zay\u0131f&#8221; ve 10 &#8220;m\u00fckemmel&#8221;. Ruh sa\u011fl\u0131\u011f\u0131, aile hayat\u0131 gibi eve daha yak\u0131n konular 7&#8217;nin \u00fczerinde yer al\u0131rken, Amerika&#8217;n\u0131n ve d\u00fcnyan\u0131n genel durumu ortalama 5&#8217;in alt\u0131nda kald\u0131.  <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108445\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/QuestionPro-Consumer-Pulse-Bifocal-Optimism.png\" alt=\"QuestionPro T\u00fcketici Nabz\u0131 Bifokal \u0130yimserlik\" width=\"1440\" height=\"900\"><\/p>\n<p><span style=\"font-weight: 400;\">Irk ili\u015fkileri ve sosyal adalet t\u00fcm olumsuzluklar\u0131 art\u0131r\u0131rken, koronavir\u00fcs de bu anlat\u0131da \u00f6nemli bir rol oynad\u0131.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">T\u00fcketicinin nabz\u0131 &#8211; Yeni ekonomilerin y\u00fckseli\u015fi ve sat\u0131n alma davran\u0131\u015f\u0131ndaki de\u011fi\u015fim  <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">COVID-19&#8217;un insanlar\u0131n belirli durumlarda tepki verme ve davranma bi\u00e7imlerini de\u011fi\u015ftirmesi \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir. Bunun etkisi daha \u00e7ok Amerikan ekonomisi ve g\u00f6r\u00fcn\u00fc\u015fte olgun t\u00fcketici pazarlar\u0131 \u00fczerinde olmu\u015ftur. Bu t\u00fcketici nab\u0131z ara\u015ft\u0131rmas\u0131n\u0131n birinci dalgas\u0131, t\u00fcketici davran\u0131\u015flar\u0131na, e\u011filimlerine ve sat\u0131n alma davran\u0131\u015flar\u0131na kesin boyutlar kazand\u0131rm\u0131\u015ft\u0131r. Bu \u00fc\u00e7 farkl\u0131 ekonomi \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yuva ekonomisi &#8211; Amerikal\u0131lar, koronavir\u00fcs ve di\u011fer \u00f6nemli ulusal fakt\u00f6rler etraf\u0131ndaki huzursuzlu\u011fu s\u00fcrd\u00fcrmek i\u00e7in kendileri, aileleri ve mikro topluluklar etraf\u0131nda destek balonlar\u0131 yaratmaya do\u011fru ilerliyor.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tutku ekonomisi &#8211; Her d\u00f6rt Amerikal\u0131dan biri art\u0131k tutku projelerine daha \u00f6nce harcad\u0131\u011f\u0131ndan daha fazla zaman ve kaynak harc\u0131yor. Hobi ve tutkular\u0131n kolayla\u015ft\u0131r\u0131lmas\u0131na y\u00f6nelik belirgin bir harcama s\u00f6z konusudur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Korona ekonomisi &#8211; Art\u0131k daha fazla t\u00fcketici, bakkaliye ve ev e\u015fyalar\u0131 gibi geleneksel olmayan \u00fcr\u00fcnleri sat\u0131n almak i\u00e7in tu\u011fla ve har\u00e7tan uzakla\u015f\u0131p dijital al\u0131\u015fveri\u015fe y\u00f6neliyor.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bununla birlikte, her \u00fc\u00e7 ekonomide de hakim olan e\u011filim, evden \u00e7al\u0131\u015fma ekonomisine y\u00f6nelik sat\u0131n al\u0131mlarda belirgin bir kayma oldu\u011fu y\u00f6n\u00fcndedir.  <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108452\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/QuestionPro-Consumer-Pulse-Purchase-Behavior.png\" alt=\"QuestionPro T\u00fcketici Nabz\u0131 Sat\u0131n Alma Davran\u0131\u015f\u0131\" width=\"1440\" height=\"900\"><\/p>\n<p><span style=\"font-weight: 400;\">En a\u00e7\u0131k \u015fekilde, genel harcama seviyeleri d\u00fc\u015ferken e-ticaret artt\u0131 &#8211; daha ince bir \u015fekilde, t\u00fcketicilerin yeni markalar\u0131 deneme ve yeni kanallar\u0131 deneme isteklili\u011finde \u00f6nemli de\u011fi\u015fiklikler g\u00f6r\u00fcyoruz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcketicilerin neredeyse yar\u0131s\u0131 (%48), koronavir\u00fcs \u00f6ncesinde online al\u0131\u015fveri\u015f yapmad\u0131klar\u0131 kategorilerde online al\u0131\u015fveri\u015f yapm\u0131\u015ft\u0131r &#8211; online tekrar sat\u0131n alma kolayl\u0131\u011f\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda bu \u00f6zellikle \u00f6nemli bir dinamiktir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next Level Sciences CEO&#8217;su Stephen Kraus ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fman\u0131n birinci dalgas\u0131, ortalama Amerikan t\u00fcketici nabz\u0131 ve davran\u0131\u015flar\u0131 hakk\u0131nda ilgin\u00e7 ger\u00e7ekler ortaya koydu. Bu e\u011filimleri izlemeye ve birden fazla dalga boyunca raporlar yay\u0131nlamaya devam ederken, sat\u0131n alma davran\u0131\u015f\u0131nda kesin bir de\u011fi\u015fim var. Davran\u0131\u015flardaki de\u011fi\u015fim koronavir\u00fcs\u00fcn bir sonucudur ve Amerikal\u0131lar\u0131n \u00e7o\u011fu \u00e7evrelerinde olup bitenler konusunda endi\u015felidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amerikan t\u00fcketicisinin nabz\u0131n\u0131 tam olarak tutmak i\u00e7in okumaya devam edin.  <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/static.questionpro.com\/userimages\/site_media\/QuestionPro-Kraus-Consumer-Pulse---Aug-2020---Americans-questioning-the-american-dream.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETS\u0130Z T\u00fcketici Nabz\u0131m\u0131z\u0131 indirin<\/strong><\/a><\/p>\n<p><em><span style=\"font-weight: 400;\">Aksi belirtilmedik\u00e7e, bu rapordaki veriler A\u011fustos 2020 Kraus\/QuestionPro T\u00fcketici Nabz\u0131&#8217;ndan al\u0131nm\u0131\u015ft\u0131r ve Amerika Birle\u015fik Devletleri&#8217;nde ya\u015fayan 1.032 yeti\u015fkinle yap\u0131lan ulusal temsili bir \u00e7evrimi\u00e7i ankettir. Bu sendikal \u00e7al\u0131\u015fma, tutumlar, \u00f6zlemler, de\u011ferler, ya\u015fam tarzlar\u0131, medya kullan\u0131m\u0131, harcama kal\u0131plar\u0131, siyasi g\u00f6r\u00fc\u015fler ve daha fazlas\u0131n\u0131 kapsayan sorularla Amerikan ya\u015fam\u0131n\u0131n geni\u015f bir resmini \u00e7izmektedir.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19&#8217;un k\u00fcresel ekonomi \u00fczerinde \u00f6l\u00e7\u00fclemez bir etkisi oldu\u011funu rahatl\u0131kla s\u00f6yleyebiliriz. Ancak eve daha yak\u0131n olan anketimiz, Amerikal\u0131lar\u0131n bug\u00fcn hayat\u0131n pek [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":681917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"t\u00fcketi\u0307ci\u0307 nabzi","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Ulusal d\u00fczeyde temsili 1.032 Amerikal\u0131 ile yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fman\u0131n birinci dalgas\u0131ndan elde edilen temel t\u00fcketici nab\u0131z e\u011filimlerini belirleyin. \u0130ki odakl\u0131 iyimserli\u011fe ve Amerikan r\u00fcyas\u0131n\u0131 sorgulamaya y\u00f6nelik genel bir nab\u0131z at\u0131\u015f\u0131na do\u011fru bir kayman\u0131n nerede oldu\u011funu anlay\u0131n.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00fcketicinin nabz\u0131: \u00c7ift odakl\u0131 iyimserlik ve Amerikan R\u00fcyas\u0131&#039;n\u0131n sorgulanmas\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ulusal d\u00fczeyde temsili 1.032 Amerikal\u0131 ile yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fman\u0131n birinci dalgas\u0131ndan elde edilen temel t\u00fcketici nab\u0131z e\u011filimlerini belirleyin. \u0130ki odakl\u0131 iyimserli\u011fe ve Amerikan r\u00fcyas\u0131n\u0131 sorgulamaya y\u00f6nelik genel bir nab\u0131z at\u0131\u015f\u0131na do\u011fru bir kayman\u0131n nerede 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