{"id":730550,"date":"2018-03-23T05:37:41","date_gmt":"2018-03-23T12:37:41","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kolayda-ornekleme-tanim-avantajlar-ve-ornekler\/"},"modified":"2018-03-23T05:37:41","modified_gmt":"2018-03-23T05:37:41","slug":"kolayda-ornekleme-tanim-avantajlar-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kolayda-ornekleme-tanim-avantajlar-ve-ornekler\/","title":{"rendered":"Kolayda \u00d6rnekleme: Tan\u0131m, Avantajlar ve \u00d6rnekler"},"content":{"rendered":"

Kolayda \u00f6rnekleme nedir?<\/b><\/h2>\n

Tan\u0131m: <\/b>Kolayda \u00f6rnekleme, ara\u015ft\u0131rmac\u0131lar\u0131n pazar ara\u015ft\u0131rmas\u0131 verilerini elveri\u015fli bir kat\u0131l\u0131mc\u0131 havuzundan toplad\u0131klar\u0131 bir y\u00f6ntem olarak tan\u0131mlanmaktad\u0131r. Son derece h\u0131zl\u0131, karma\u015f\u0131k olmayan ve ekonomik oldu\u011fu i\u00e7in en yayg\u0131n kullan\u0131lan \u00f6rnekleme tekni\u011fidir. \u00c7o\u011fu durumda, \u00fcyeler \u00f6rneklemin bir par\u00e7as\u0131 olmak i\u00e7in kolayca ula\u015f\u0131labilirdir.<\/span><\/p>\n

Ara\u015ft\u0131rmac\u0131lar, b\u00fcy\u00fck pop\u00fclasyonlar\u0131n oldu\u011fu durumlarda \u00e7e\u015fitli \u00f6rnekleme<\/a> teknikleri kullan\u0131rlar. \u00c7o\u011fu durumda, t\u00fcm toplumu test etmek pratikte imkans\u0131zd\u0131r \u00e7\u00fcnk\u00fc onlara ula\u015fmak kolay de\u011fildir. Ara\u015ft\u0131rmac\u0131lar, temel ara\u015ft\u0131rma i\u00e7in ek girdilerin gerekli olmad\u0131\u011f\u0131 durumlarda kolayda \u00f6rnekleme y\u00f6ntemini kullanmaktad\u0131r. Bu \u00f6rneklemin bir par\u00e7as\u0131 olmak i\u00e7in herhangi bir kriter gerekmemektedir. B\u00f6ylece, bu \u00f6rne\u011fe unsurlar\u0131 dahil etmek inan\u0131lmaz derecede basitle\u015fir. Evrenin t\u00fcm bile\u015fenleri uygundur ve \u00f6rnekleme dahil olmak i\u00e7in ara\u015ft\u0131rmac\u0131n\u0131n yak\u0131nl\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r.<\/span><\/p>\n

Ara\u015ft\u0131rmac\u0131, \u00fcyeleri yaln\u0131zca yak\u0131nl\u0131klar\u0131na g\u00f6re se\u00e7er ve t\u00fcm n\u00fcfusu temsil edip etmediklerini dikkate almaz. Bu tekni\u011fi kullanarak al\u0131\u015fkanl\u0131klar\u0131, g\u00f6r\u00fc\u015fleri ve bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 m\u00fcmk\u00fcn olan en kolay \u015fekilde g\u00f6zlemleyebilirler.<\/span><\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n

Kolayda \u00f6rnekleme i\u00e7in iyi bir \u00f6rnek:<\/b> Yeni bir STK 20 \u015fehirde faaliyet g\u00f6stermek istiyor. Hizmet verecekleri ilk 20 \u015fehri, bulunduklar\u0131 yere yak\u0131nl\u0131klar\u0131na g\u00f6re se\u00e7iyor.<\/span><\/p>\n

Kolayda \u00f6rnekleme uygulamalar\u0131:<\/b><\/h3>\n

Kolayda \u00f6rnekleme, markalar ve kurulu\u015flar taraf\u0131ndan pazardaki imajlar\u0131na ili\u015fkin alg\u0131lar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in uygulan\u0131r. Belirli sorunlar\u0131 anlamak veya yeni piyasaya s\u00fcr\u00fclen bir \u00fcr\u00fcnle ilgili g\u00f6r\u00fc\u015fleri y\u00f6netmek i\u00e7in potansiyel m\u00fc\u015fterilerden veri toplan\u0131r. Baz\u0131 durumlarda, bu mevcut tek se\u00e7enektir. \u00d6rne\u011fin, bir proje \u00fczerinde \u00e7al\u0131\u015fan ve bir Cuma ak\u015fam\u0131 kamp\u00fcsteki ortalama soda t\u00fcketimini anlamak isteyen bir \u00fcniversite \u00f6\u011frencisi, b\u00fcy\u00fck olas\u0131l\u0131kla s\u0131n\u0131f arkada\u015flar\u0131n\u0131 ve arkada\u015flar\u0131n\u0131 arayacak ve ka\u00e7 kutu soda t\u00fckettiklerini soracakt\u0131r. Ya da yak\u0131nlardaki bir partiye gidip kolay bir anket yapabilir. Rastgele se\u00e7ilen pop\u00fclasyonun ilgilenilen pop\u00fclasyonu tam olarak temsil etmeme ihtimali her zaman vard\u0131r, bu da yanl\u0131l\u0131k olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/span><\/p>\n

Kolayda \u00f6rnekleme \u00f6rnekleri:<\/b><\/h3>\n

Kolayda \u00f6rnekleme y\u00f6nteminin temel bir \u00f6rne\u011fi, \u015firketlerin tan\u0131t\u0131m bro\u015f\u00fcrlerini da\u011f\u0131tmas\u0131 ve rastgele se\u00e7ilen kat\u0131l\u0131mc\u0131larla bir al\u0131\u015fveri\u015f merkezinde veya kalabal\u0131k bir caddede sorular sormas\u0131d\u0131r.<\/span><\/p>\n

\u0130\u015fletmeler bu \u00f6rnekleme y\u00f6ntemini, pazardan kaynaklanan kritik sorunlar\u0131 ele almak \u00fczere bilgi toplamak i\u00e7in kullan\u0131r. Ayr\u0131ca, olu\u015fturulan \u00f6rneklemden belirli bir \u00f6zellik veya yeni piyasaya s\u00fcr\u00fclen bir \u00fcr\u00fcn hakk\u0131nda geri bildirim toplarken de kullan\u0131rlar.<\/span><\/p>\n

Anket ara\u015ft\u0131rmas\u0131n\u0131n ilk a\u015famalar\u0131nda ara\u015ft\u0131rmac\u0131lar, sonu\u00e7lar\u0131 h\u0131zl\u0131 ve kolay bir \u015fekilde elde edebildikleri i\u00e7in genellikle kolayda \u00f6rnekleme y\u00f6ntemini kullanmay\u0131 tercih ederler. Bir\u00e7ok istatistik\u00e7i bu tekni\u011fi uygulamaktan ka\u00e7\u0131nsa da, daha k\u0131sa s\u00fcrede veya \u00e7ok fazla para yat\u0131rmadan i\u00e7g\u00f6r\u00fc elde etmeyi ama\u00e7lad\u0131\u011f\u0131n\u0131z durumlarda hayati \u00f6nem ta\u015f\u0131r.<\/span><\/p>\n

\u00d6rne\u011fin, bir pazarlama \u00f6\u011frencisinin “2020’de i\u00e7erik pazarlamas\u0131n\u0131n kapsam\u0131” hakk\u0131nda geri bildirim almas\u0131 gerekiyor. \u00d6\u011frenci h\u0131zl\u0131 bir \u015fekilde \u00e7evrimi\u00e7i bir anket olu\u015fturabilir, telefonunuzdaki t\u00fcm ki\u015filere bir ba\u011flant\u0131 g\u00f6nderebilir, sosyal medyada bir ba\u011flant\u0131 payla\u015fabilir ve her g\u00fcn y\u00fcz y\u00fcze g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcz insanlarla konu\u015fabilir.<\/span><\/p>\n

\u0130lk alt\u0131 a<\/b>kolayda \u00f6rnekleme kullanmanin avantajlari<\/b><\/h3>\n

Kolayda \u00f6rnekleme yakla\u015f\u0131m\u0131n\u0131 benimsemenin avantajlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n

    \n
  1. H\u0131zl\u0131 bir \u015fekilde veri toplay\u0131n: <\/b>Zaman\u0131n k\u0131s\u0131tl\u0131 oldu\u011fu durumlarda, bir\u00e7ok ara\u015ft\u0131rmac\u0131 h\u0131zl\u0131 veri toplamak i\u00e7in bu y\u00f6ntemi se\u00e7mektedir. \u00d6rneklem i\u00e7in eleman toplama kurallar\u0131, basit rastgele \u00f6rnek<\/a>leme, tabakal\u0131<\/a> \u00f6rnekleme ve sistematik<\/a> \u00f6rnekleme gibi tekniklere k\u0131yasla daha az karma\u015f\u0131kt\u0131r. Bu basitlik sayesinde veri toplama i\u015flemi minimum zaman al\u0131r.<\/span><\/li>\n
  2. \u00d6rnek olu\u015fturmak i\u00e7in ucuz: <\/b>Di\u011fer olas\u0131l\u0131kl\u0131 \u00f6rnekleme y\u00f6ntemlerine harcanan para ve zaman, kolayda \u00f6rneklemeye k\u0131yasla olduk\u00e7a fazlad\u0131r. Ara\u015ft\u0131rmac\u0131lar\u0131n daha az yat\u0131r\u0131mla veya hi\u00e7 yat\u0131r\u0131m yapmadan ve k\u0131sa bir s\u00fcre i\u00e7inde daha fazla \u00f6rnek \u00fcretmesine olanak tan\u0131r.<\/span><\/li>\n
  3. Ara\u015ft\u0131rma yapmak kolay: <\/b>Bu \u00f6l\u00e7\u00fcm tekni\u011finin ad\u0131, \u00f6rneklerin nas\u0131l olu\u015fturuldu\u011funu a\u00e7\u0131klamaktad\u0131r. Elemanlara ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan kolayca eri\u015filebilir ve b\u00f6ylece \u00f6rneklem i\u00e7in eleman toplamak kolayla\u015f\u0131r.<\/span><\/li>\n
  4. D\u00fc\u015f\u00fck maliyetli: <\/b>D\u00fc\u015f\u00fck maliyet, ara\u015ft\u0131rmac\u0131lar\u0131n bu tekni\u011fi benimsemesinin ana nedenlerinden biridir. K\u00fc\u00e7\u00fck bir b\u00fct\u00e7e s\u00f6z konusu oldu\u011funda, ara\u015ft\u0131rmac\u0131lar – \u00f6zellikle \u00f6\u011frenciler – b\u00fct\u00e7eyi projenin di\u011fer alanlar\u0131nda kullanabilirler.<\/span><\/li>\n
  5. Haz\u0131r numune: <\/b>Veri toplama kolay ve eri\u015filebilirdir. \u00c7o\u011fu kolayda \u00f6rnekleme, eldeki pop\u00fclasyonu dikkate al\u0131r. \u00d6rnekler ara\u015ft\u0131rmac\u0131 i\u00e7in haz\u0131rd\u0131r. Veri toplamak<\/a> i\u00e7in \u00e7ok fazla hareket etmeleri gerekmez. Kotalar h\u0131zl\u0131 bir \u015fekilde kar\u015f\u0131lan\u0131r ve veri toplama birka\u00e7 saat i\u00e7inde bile ba\u015flayabilir.<\/span><\/li>\n
  6. Uyulmas\u0131 gereken daha az kural: <\/b>Bir kitlenin \u00fcyelerini filtrelemek i\u00e7in bir kontrol listesinden ge\u00e7meyi gerektirmez. Burada, kritik bilgi ve verilerin toplanmas\u0131 karma\u015f\u0131k hale gelmez. \u00d6rne\u011fin, bir STK kad\u0131nlar\u0131n g\u00fc\u00e7lendirilmesi konusunda bir anket yapmak isterse, yak\u0131nlar\u0131ndaki okullara, kolejlere, ofislere vb. gidebilir ve h\u0131zl\u0131 yan\u0131tlar toplayabilir.<\/li>\n<\/ol>\n

    Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n

    Kolayda \u00f6rneklemede yanl\u0131l\u0131k nas\u0131l azalt\u0131l\u0131r?<\/b><\/h3>\n

    Kolayda \u00f6rneklemede yanl\u0131l\u0131\u011f\u0131 azaltman\u0131n en iyi yolu, bunu olas\u0131l\u0131kl\u0131<\/a> \u00f6rnekleme ile birlikte kullanmakt\u0131r. Genellikle yanl\u0131 oldu\u011fundan, olas\u0131l\u0131k \u00f6rneklemesi bu \u00f6rnekleme yanl\u0131l\u0131\u011f\u0131n\u0131<\/a> kontrol alt\u0131nda tutmak i\u00e7in \u00f6l\u00e7\u00fcm parametresini de beraberinde al\u0131r.<\/span><\/p>\n

    Olas\u0131l\u0131kl\u0131 \u00f6rnekleme kullanarak bu \u00f6nyarg\u0131 hakk\u0131nda adil bir fikir edindikten sonra, ara\u015ft\u0131rmac\u0131 daha do\u011fru bir tahmin elde etmek i\u00e7in hem kolayda \u00f6rnekleme hem de olas\u0131l\u0131kl\u0131 \u00f6rnekleme tekniklerini kullanabilir. Kolayda \u00f6rnekleme ile birlikte kullan\u0131lan olas\u0131l\u0131k y\u00f6n\u00fcn\u00fcn, bunun \u00fcstesinden gelecek kadar g\u00fc\u00e7l\u00fc olmas\u0131 gerekecektir. \u00d6nyarg\u0131 t\u00fcm \u00f6rneklemi bo\u015fa \u00e7\u0131karabilir ve bu bir ara\u015ft\u0131rmac\u0131n\u0131n ihtiya\u00e7 duydu\u011fu son \u015feydir. Bu \u00f6nyarg\u0131, olas\u0131l\u0131kl\u0131 \u00f6rnekleme dahil edilerek azalt\u0131labilir veya ortadan kald\u0131r\u0131labilir.<\/span><\/p>\n

    Kolayda \u00f6rnekleme verileri nas\u0131l verimli bir \u015fekilde analiz edilir?<\/b><\/h3>\n

    \u0130\u015fte kolayda \u00f6rnekleme verilerini verimli bir \u015fekilde analiz etmek i\u00e7in \u00fc\u00e7 h\u0131zl\u0131 ipucu. Olas\u0131l\u0131k \u00f6rneklemesi kullanmak en iyisidir, ancak bu m\u00fcmk\u00fcn olmad\u0131\u011f\u0131nda, i\u015fte akl\u0131n\u0131zda bulundurman\u0131z gereken \u00fc\u00e7 p\u00fcf noktas\u0131.<\/span><\/p>\n

    \"\u0130kna<\/p>\n

      \n
    • Birden fazla \u00f6rnek al\u0131n. G\u00fcvenilir sonu\u00e7lar \u00fcretmenize yard\u0131mc\u0131 olur.<\/span><\/li>\n
    • Sonu\u00e7lar\u0131n\u0131z\u0131n n\u00fcfusu ger\u00e7ekten temsil edip etmedi\u011fini anlamak i\u00e7in anketi tekrarlay\u0131n.<\/span><\/li>\n
    • B\u00fcy\u00fck bir \u00f6rnek boyutu i\u00e7in, verilerin yar\u0131s\u0131 i\u00e7in \u00e7apraz do\u011frulamay\u0131 deneyin. Ard\u0131ndan bulgular\u0131 verilerin di\u011fer yar\u0131s\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/span><\/li>\n<\/ul>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Kolayda \u00f6rnekleme nedir? Tan\u0131m: Kolayda \u00f6rnekleme, ara\u015ft\u0131rmac\u0131lar\u0131n pazar ara\u015ft\u0131rmas\u0131 verilerini elveri\u015fli bir kat\u0131l\u0131mc\u0131 havuzundan toplad\u0131klar\u0131 bir y\u00f6ntem olarak tan\u0131mlanmaktad\u0131r. Son […]<\/p>\n","protected":false},"author":65,"featured_media":783757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121,1114],"tags":[],"yoast_head":"\nKolayda \u00d6rnekleme: Tan\u0131m, Avantajlar ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kolayda \u00f6rnekleme ve hedef ara\u015ft\u0131rma \u00f6rneklerinin temellerini \u00f6\u011frenmek i\u00e7in bu k\u0131lavuzu kullan\u0131n. 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