{"id":730565,"date":"2021-11-16T20:58:38","date_gmt":"2021-11-17T03:58:38","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/demografik-veriler-nedir-nasil-elde-edilir-ve-ucretsiz-ornekler\/"},"modified":"2021-11-16T20:58:38","modified_gmt":"2021-11-16T20:58:38","slug":"demografik-veriler-nedir-nasil-elde-edilir-ve-ucretsiz-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/demografik-veriler-nedir-nasil-elde-edilir-ve-ucretsiz-ornekler\/","title":{"rendered":"Demografik Veriler: Nedir, nas\u0131l elde edilir ve \u00fccretsiz \u00f6rnekler"},"content":{"rendered":"<p>Demografik veriler, hedef kitle hakk\u0131ndaki bilgilerimizi derinle\u015ftirmemize ve al\u0131c\u0131 personalar\u0131m\u0131z\u0131 olu\u015fturmam\u0131za yard\u0131mc\u0131 olur. \u00d6ncelikle teklifleri belirli hedef gruplara stratejik olarak uyarlamak i\u00e7in kullan\u0131l\u0131r ve i\u015f analizi ve performans raporlamas\u0131 i\u00e7in temel olu\u015fturabilir.<\/p>\n<p>\u00d6zellikleri ve nas\u0131l kullan\u0131lacaklar\u0131 hakk\u0131nda daha fazla bilgi edinelim<\/p>\n<h2>Demografik veri nedir?<\/h2>\n<p>Demografik veriler, ya\u015f, cinsiyet ve ikamet yeri gibi belirli niteliklere g\u00f6re insan gruplar\u0131 hakk\u0131nda bilgilerdir. Meslek, aile durumu veya gelir gibi sosyoekonomik fakt\u00f6rleri i\u00e7erebilir.<\/p>\n<p>Demografi ve ilgi alanlar\u0131, en \u00f6nemli web analizi ve t\u00fcketici davran\u0131\u015f\u0131 analizi istatistiklerinden baz\u0131lar\u0131na aittir.<\/p>\n<p>Pazarlamada demografi yakla\u015f\u0131m\u0131 do\u011furganl\u0131k ve \u00f6l\u00fcm verilerinden ziyade ya\u015f, cinsiyet ve ilgi alanlar\u0131na dayanmaktad\u0131r.<\/p>\n<h2>Demografinin \u00f6nemi<\/h2>\n<p>Web analiti\u011fi ve online pazarlamada demografik veriler, bir web sayfas\u0131n\u0131n hedef kitlesi hakk\u0131nda daha derin bir fikir edinmek veya bu bilgilere dayanarak <a href=\"https:\/\/www.questionpro.com\/blog\/buyer-persona\/\">al\u0131c\u0131 personalar\u0131<\/a> olu\u015fturmak i\u00e7in toplan\u0131r.<\/p>\n<p>Demografik veriler \u00f6ncelikle stratejik tedarik hedeflemesi i\u00e7in kullan\u0131l\u0131r ve ayr\u0131ca i\u015f analizi ve performans raporlamas\u0131 i\u00e7in de kullan\u0131labilir.<\/p>\n<h2>Demografik veri \u00f6rnekleri<\/h2>\n<p>Demografik bir ankette talep edebilece\u011finiz baz\u0131 veri \u00f6rnekleri a\u015fa\u011f\u0131da verilmi\u015ftir:<\/p>\n<ul>\n<li>Ya\u015f<strong>:<\/strong> Ya\u015f, en \u00f6nemli demografik fakt\u00f6rlerden biridir. Bir web sayfas\u0131n\u0131 ziyaret eden kullan\u0131c\u0131 gruplar\u0131n\u0131n yan\u0131 s\u0131ra en \u00e7ok sat\u0131n alan ya\u015f gruplar\u0131n\u0131n da iyi bir g\u00f6stergesidir. Belirli bir ya\u015f grubu i\u00e7in ilgin\u00e7 olan ve potansiyelin belirlenebilece\u011fi i\u00e7erik hakk\u0131nda bilgi sa\u011flar.<\/li>\n<li><strong>Cinsiyet:<\/strong> Cinsiyet bilgisi, bir web sitesinin hangi b\u00f6l\u00fcmlerinin veya hangi \u00fcr\u00fcnlerin erkekler veya kad\u0131nlar i\u00e7in daha uygun oldu\u011funu g\u00f6sterir. Ziyaretlerin cinsiyete g\u00f6re s\u0131n\u0131fland\u0131r\u0131lmas\u0131, erkekleri veya kad\u0131nlar\u0131 hedefleyen kampanyalar\u0131n planlanmas\u0131na temel te\u015fkil edebilir.<\/li>\n<li><strong>E\u011fitim:<\/strong> E\u011fitimle ilgili veriler, \u00f6rne\u011fin kullan\u0131c\u0131lar\u0131n \u00fcniversiteye gidip gitmedi\u011fini g\u00f6sterir.<\/li>\n<li><strong>Gelir:<\/strong> Gelir bilgisi, \u00f6rne\u011fin y\u00fcksek kaliteli bir \u00fcr\u00fcn sat\u0131n almak i\u00e7in y\u00fcksek gelirli ki\u015fileri hedeflemenizi kolayla\u015ft\u0131r\u0131r.<\/li>\n<li><strong>\u0130lgi alanlar\u0131:<\/strong> Kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na ili\u015fkin veriler, bir web sayfas\u0131n\u0131n ziyaret\u00e7ilerinin ilgisini \u00e7eken \u015feyleri g\u00f6sterir ve t\u00fcketicilerin davran\u0131\u015flar\u0131 hakk\u0131nda sonu\u00e7lar \u00e7\u0131kar\u0131lmas\u0131na olanak tan\u0131r. \u00d6rne\u011fin, kullan\u0131c\u0131lar aras\u0131nda belirli \u00fcr\u00fcn kategorilerine y\u00f6nelik bir yak\u0131nl\u0131k varsa, pazarlamac\u0131lar bu ilgi alanlar\u0131na odaklanan reklamlar olu\u015fturabilir.<\/li>\n<li><strong>Dil:<\/strong> Online pazarlama ve web sitesi tasar\u0131m\u0131 i\u00e7in hedef kitlenin dili \u00f6nemlidir. Bu durum \u00f6zellikle uluslararas\u0131 odakl\u0131 online ma\u011fazalar i\u00e7in ge\u00e7erlidir. \u00d6rne\u011fin, reklam ve i\u00e7erik hedef kitlenin konu\u015ftu\u011fu dile y\u00f6nelik olmal\u0131d\u0131r.<\/li>\n<li><strong>\u00dclkeler:<\/strong> Kullan\u0131c\u0131lar\u0131m hangi b\u00f6lgeden, \u015fehirden veya \u00fclkeden geliyor? Bu soru, \u00f6zellikle bu co\u011frafi i\u015faretlere y\u00f6nelik reklam \u00f6nlemlerini hedeflemek i\u00e7in \u00f6nemlidir.<\/li>\n<\/ul>\n<p>Buna ek olarak, demografik verilerin kullan\u0131m\u0131 kullan\u0131c\u0131 gruplar\u0131n\u0131 segmentlere ay\u0131rmaya, \u00f6rne\u011fin 18 ila 24 ya\u015f aras\u0131ndaki ki\u015filer aras\u0131nda belirli anahtar kelimeler ve ilgi alanlar\u0131 ile ba\u011flant\u0131 kurmaya olanak tan\u0131r. Bu t\u00fcr bir hedefleme \u00f6zellikle yeniden pazarlama kampanyalar\u0131 i\u00e7in kullan\u0131\u015fl\u0131d\u0131r.<\/p>\n<h2>Demografik veriler bize ne s\u00f6yl\u00fcyor?<\/h2>\n<p>Demografinin faydal\u0131 oldu\u011fu bir\u00e7ok farkl\u0131 senaryo vard\u0131r. Demografik verilerle ilgili raporlar a\u015fa\u011f\u0131daki sorulara yan\u0131t verebilir:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-126133\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/11\/demographic-data-questions-min.jpg\" alt=\"demografi\u0307k veri\u0307lerle cevaplanan sorular\" width=\"992\" height=\"720\"><\/p>\n<ul>\n<li><strong>Web sitesini hangi kullan\u0131c\u0131 gruplar\u0131 ziyaret ediyor?<\/strong>  Gen\u00e7 kullan\u0131c\u0131lar\u0131n ya\u015fl\u0131 kullan\u0131c\u0131lardan farkl\u0131 ilgi alanlar\u0131 vard\u0131r.<\/li>\n<li><strong>Bu gruplardan hangisi en fazla gelir sa\u011fl\u0131yor?<\/strong>  En k\u00e2rl\u0131 m\u00fc\u015fteri kitlesi genellikle belirli bir ya\u015f grubuna aittir.<\/li>\n<li><strong>Sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in i\u00e7erik nereye yerle\u015ftirilmeli?<\/strong>  \u0130lgili i\u00e7erik ya\u015fa, cinsiyete ve ilgi alanlar\u0131na g\u00f6re uyarlanabilir.<\/li>\n<li><strong>Reklamlar nas\u0131l daha iyi hedeflenebilir?<\/strong>  Gen\u00e7 kad\u0131n kullan\u0131c\u0131lar, ya\u015fl\u0131 erkek kullan\u0131c\u0131lara k\u0131yasla farkl\u0131 t\u00fcrde reklamlar g\u00f6rmek istiyor.<\/li>\n<li><strong>Yeniden pazarlamay\u0131 geli\u015ftiren fakt\u00f6rler nelerdir?<\/strong>  Segmentasyon sayesinde, sonraki eylemler hedef gruba ve ilgili ilgi alanlar\u0131na g\u00f6re uyarlanabilir.<\/li>\n<li><strong>E-posta kampanyalar\u0131 nas\u0131l daha etkili olabilir ve belirli gruplar\u0131 nas\u0131l daha do\u011frudan hedefleyebilir?<\/strong>  Bu durumda, e-postalar belirli gruplara g\u00f6nderilebilir.<\/li>\n<\/ul>\n<p>Demografik veriler, kullan\u0131c\u0131 davran\u0131\u015f\u0131 hakk\u0131nda \u00e7ok daha derin bilgiler sa\u011flar.<\/p>\n<p>Kullan\u0131c\u0131 gruplar\u0131 hakk\u0131ndaki bilgiler, reklam kampanyalar\u0131n\u0131n etkinli\u011fini art\u0131rmak, web sitesinin teklifini optimize etmek ve son olarak da sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in kullan\u0131labilir.<\/p>\n<p>Ayn\u0131 zamanda, bu verilerin yasal kullan\u0131m\u0131 g\u00f6z ard\u0131 edilmemelidir: anonim olmal\u0131 ve kullan\u0131c\u0131 verilerin toplanmas\u0131 ve \u00e7erezlerin kullan\u0131m\u0131 hakk\u0131nda bilgilendirilmelidir. Ayn\u0131 \u015fekilde, kullan\u0131c\u0131lar <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">veri toplanmas\u0131na<\/a> itiraz etme f\u0131rsat\u0131na sahip olmal\u0131d\u0131r.<\/p>\n<p>Bir sonraki anketinize demografik sorular uygulamak istiyorsan\u0131z, QuestionPro&#8217;da size yard\u0131mc\u0131 olabiliriz. \u00dccretsiz hesab\u0131n\u0131z\u0131 olu\u015fturun ve anketinizi \u015fimdi yaz\u0131n!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demografik veriler, hedef kitle hakk\u0131ndaki bilgilerimizi derinle\u015ftirmemize ve al\u0131c\u0131 personalar\u0131m\u0131z\u0131 olu\u015fturmam\u0131za yard\u0131mc\u0131 olur. \u00d6ncelikle teklifleri belirli hedef gruplara stratejik olarak [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":701787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demografik Veriler: Nedir, nas\u0131l elde edilir ve \u00fccretsiz \u00f6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Demografik veriler, hedef kitle hakk\u0131ndaki bilgilerimizi derinle\u015ftirmemize ve al\u0131c\u0131 personalar\u0131m\u0131z\u0131 olu\u015fturmam\u0131za yard\u0131mc\u0131 olur. \u00dccretsiz \u00f6rnekler al\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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