{"id":730673,"date":"2022-09-29T11:00:00","date_gmt":"2022-09-29T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/urun-testi-nedir-turleri-ve-ipuclari\/"},"modified":"2022-09-29T11:00:00","modified_gmt":"2022-09-29T11:00:00","slug":"urun-testi-nedir-turleri-ve-ipuclari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/urun-testi-nedir-turleri-ve-ipuclari\/","title":{"rendered":"\u00dcr\u00fcn Testi: Nedir, T\u00fcrleri ve \u0130pu\u00e7lar\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Engelleri y\u0131kacak ve \u00e7evrimi\u00e7i pazarda b\u00fcy\u00fck bir hit olacak bir \u00fcr\u00fcn i\u00e7in m\u00fckemmel bir fikriniz oldu\u011funu mu d\u00fc\u015f\u00fcn\u00fcyorsunuz? Peki insanlar\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n alaca\u011f\u0131ndan nas\u0131l emin olabilirsiniz? \u0130\u015fte bu noktada \u00fcr\u00fcn testi devreye girer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nas\u0131l ba\u015far\u0131l\u0131 bir \u00fcr\u00fcn yapaca\u011f\u0131n\u0131z\u0131 anlaman\u0131za yard\u0131mc\u0131 olabilir. Ayr\u0131ca, m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn her yeni s\u00fcr\u00fcm\u00fcn\u00fc be\u011fenmesini sa\u011flamak i\u00e7in ilk fikrinizin i\u015fe yaray\u0131p yaramayaca\u011f\u0131n\u0131 anlaman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test ipu\u00e7lar\u0131, \u00fcr\u00fcn t\u00fcr\u00fcne, \u00fcr\u00fcn\u00fcn test etmek istedi\u011finiz belirli b\u00f6l\u00fcmlerine, testin nerede yap\u0131ld\u0131\u011f\u0131na ve \u00fcr\u00fcn\u00fcn hangi geli\u015ftirme a\u015famas\u0131nda oldu\u011funa g\u00f6re grupland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu makalede, \u00fcr\u00fcnleri test etmeye y\u00f6nelik farkl\u0131 t\u00fcrler ve ipu\u00e7lar\u0131 ile bunun i\u015fletmeniz i\u00e7in neden hayati \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 ele al\u0131nmaktad\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00dcr\u00fcn testi nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn testi, bir \u00fcr\u00fcn\u00fcn ne oldu\u011funu, nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 veya ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamakt\u0131r. Bu, \u015firketlerin \u00fcr\u00fcnlerini \u00fcretmeye ba\u015flamadan \u00f6nce geni\u015f bir m\u00fc\u015fteri yelpazesinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lad\u0131klar\u0131ndan emin olmalar\u0131na yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketler \u00fcr\u00fcne nelerin eklenmesi gerekti\u011fi konusunda net bir fikre sahip olmal\u0131d\u0131r, yani m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fc geli\u015ftirmek i\u00e7in neleri g\u00f6rmek istediklerini bileceklerdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcnlerin test edilmesi, markalar\u0131n m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fc nas\u0131l kullanabilece\u011fini, neyi sevdiklerini, ne beklediklerini ve nas\u0131l tepki verdiklerini \u00f6\u011frenmelerini sa\u011flar. \u0130ster \u00e7evrimi\u00e7i ister ger\u00e7ek d\u00fcnyada olsun, hedef m\u00fc\u015fterilerinizin \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda ne hissetti\u011fini belirlemenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn testinin tan\u0131m\u0131 hakk\u0131nda konu\u015ftuk. \u015eimdi bunun \u00f6nemine de\u011finece\u011fiz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00dcr\u00fcn testinin \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Test \u00fcr\u00fcnleri, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere bir\u00e7ok farkl\u0131 \u015fekilde yard\u0131mc\u0131 olabilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn testleri, \u00fcr\u00fcnlerin eskidik\u00e7e nas\u0131l de\u011fi\u015fti\u011fini \u00f6\u011frenmeye yard\u0131mc\u0131 olur. Ayr\u0131ca etkilerin uzun s\u00fcre devam etmesini sa\u011flar ki bu \u00f6zellikle teknoloji ile u\u011fra\u015fan i\u015fletmeler i\u00e7in \u00f6nemlidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayr\u0131ca rakip \u00fcr\u00fcnlerden gelebilecek olas\u0131 tehditleri de g\u00f6z \u00f6n\u00fcnde bulundurabilir. Testler, \u00fcr\u00fcn geli\u015ftirmedeki kusurlar\u0131 bulabilir ve farkl\u0131 ortamlarda ve ortamlarda nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler \u00fczerinde de kullan\u0131labilir. Bu size bir \u00fcr\u00fcn\u00fcn iyi sat\u0131l\u0131p sat\u0131lmayaca\u011f\u0131n\u0131 veya halka sat\u0131lmadan \u00f6nce hala \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 gerekip gerekmedi\u011fini s\u00f6ylemelidir. Pazar testi de ayn\u0131 kategoriye girer ve \u015firketler m\u00fc\u015fterilerin yeni \u00fcr\u00fcnlere nas\u0131l tepki verece\u011fini tahmin edebilir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u00dcr\u00fcn testi t\u00fcrleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Testler projeye ba\u011fl\u0131 olarak de\u011fi\u015febilir, ancak baz\u0131 test t\u00fcrleri bir\u00e7ok farkl\u0131 alanda ayn\u0131d\u0131r. \u0130\u015fte bir \u00fcr\u00fcn\u00fc test etmenin baz\u0131 yayg\u0131n yollar\u0131.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Kalite g\u00fcvence (QA) testi<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">QA testi genellikle ekiplerin bir \u00fcr\u00fcn\u00fcn \u00f6zelliklerini veya nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 halka sunmadan \u00f6nce test edebildi\u011fi a\u015famal\u0131 bir ortamda yap\u0131l\u0131r. \u00c7o\u011fu zaman, test ekipleri bir \u00fcr\u00fcn\u00fc farkl\u0131 m\u00fc\u015fteri senaryolar\u0131n\u0131 canland\u0131rarak de\u011ferlendirir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, bir \u00fcr\u00fcn\u00fcn g\u00fcncellemelerini veya yeni \u00f6zelliklerini halka sunmadan \u00f6nce kontrol etmek i\u00e7in QA testini kullanabilirler. Bu t\u00fcr testler \u00fcr\u00fcn\u00fcn planland\u0131\u011f\u0131 gibi \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar ve ekiplerin \u00fcr\u00fcn piyasaya s\u00fcr\u00fclmeden \u00f6nce sorunlar\u0131 bulmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Konsept testi<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn ekipleri, bir \u00fcr\u00fcn fikrinin veya konseptinin s\u00fcrd\u00fcr\u00fclebilirli\u011fini ve potansiyel pazar de\u011ferini belirlemek i\u00e7in konsept testi yapar. Sunumlar, t\u00fcketici anketleri, tel kafesler ve web sitesi gibi dijital \u00fcr\u00fcnler i\u00e7in \u00e7er\u00e7eveler i\u00e7erir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kavram testi, m\u00fc\u015fteri tepkilerini inceleyerek ekiplerin geli\u015ftirmeye devam edip etmeyeceklerine karar vermelerine yard\u0131mc\u0131 olabilir. \u00dcr\u00fcn \u00f6zelliklerini veya i\u015flevlerini de netle\u015ftirebilir.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">A\/B testi<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ekipler bir \u00fcr\u00fcn \u00f6zelli\u011finin veya bile\u015feninin iki versiyonunu geli\u015ftirir ve bu testte m\u00fc\u015fterilere hangi versiyonu tercih ettiklerini sorar. S\u00fcr\u00fcmler aras\u0131ndaki farklar, bir web sitesi i\u00e7in iki farkl\u0131 renk \u015femas\u0131 gibi k\u00fc\u00e7\u00fck veya iki farkl\u0131 \u00fcr\u00fcn ad\u0131 gibi \u00f6nemli olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekipler, m\u00fc\u015fteri tercihlerine g\u00f6re tasar\u0131m kararlar\u0131 almak i\u00e7in s\u0131kl\u0131kla A\/B testini kullan\u0131r. Ayr\u0131ca, ekiplerin m\u00fc\u015fterilerinin gereksinimleri ve tercihleri hakk\u0131nda daha fazla bilgi edinerek bu beklentileri kar\u015f\u0131layan \u00fcr\u00fcnler olu\u015fturmalar\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Regresyon testi<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bu test, m\u00fc\u015fteriler \u00fcr\u00fcn\u00fc kullanmaya ba\u015flad\u0131ktan sonra yap\u0131l\u0131r. Regresyon testi s\u0131ras\u0131nda ekipler, hangilerini eklemek veya de\u011fi\u015ftirmek istediklerini belirlemek i\u00e7in bir \u00fcr\u00fcn\u00fcn mevcut \u00f6zelliklerini test eder.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mevcut \u00f6zelliklerden baz\u0131lar\u0131 ayn\u0131 kalabilir, ancak regresyon testi ekiplerin yeni \u00f6zelliklerin \u00fcr\u00fcn\u00fcn \u00e7al\u0131\u015fma \u015feklini veya kullan\u0131m\u0131n\u0131n ne kadar kolay oldu\u011funu de\u011fi\u015ftirip de\u011fi\u015ftirmeyece\u011fini belirlemesine yard\u0131mc\u0131 olur. Ekipler, \u00fcr\u00fcn\u00fcn g\u00fcncellemeden sonra beklendi\u011fi gibi \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmak i\u00e7in regresyon testi yapabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">P i\u00e7in ipu\u00e7lar\u0131 ve p\u00fcf noktalar\u0131<\/span><span style=\"font-weight: 400;\">\u00dcR\u00dcN <\/span><span style=\"font-weight: 400;\">Test<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn geli\u015ftirme s\u00fcrecinde, ekibiniz testlerle ilgili a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131ndan faydalanacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Farkl\u0131 y\u00f6ntemler deneyin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir \u00fcr\u00fcn\u00fc test etmek i\u00e7in farkl\u0131 yollar kullanmak, geli\u015ftirmenin t\u00fcm a\u015famalar\u0131nda net bir y\u00f6n vermeye yard\u0131mc\u0131 olur. \u00d6rne\u011fin, ekibiniz bir \u00fcr\u00fcn fikrinin iyi olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in konsept testi, beklendi\u011fi gibi \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmak i\u00e7in QA testi ve nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6rmek i\u00e7in A\/B testi kullanabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Varsay\u0131mlarda bulunmaktan ka\u00e7\u0131n\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn testi yapmadan \u00f6nce bir hipoteze sahip olmak iyidir, ancak m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fc nas\u0131l kullanaca\u011f\u0131 veya \u00fcr\u00fcne nas\u0131l tepki verece\u011fi konusunda varsay\u0131mlarda bulunmak iyi bir fikir de\u011fildir. B\u00f6yle bir zihin yap\u0131s\u0131yla, bilgileri tarafs\u0131z bir \u015fekilde analiz edebilir ve m\u00fc\u015fterileriniz i\u00e7in ger\u00e7ekten faydal\u0131 se\u00e7imler yapabilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Pop\u00fcler \u00dcr\u00fcnleri Deneyin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sorunlar\u0131 veya riskleri bulmak i\u00e7in \u00fcr\u00fcnleri test etmek \u00f6nemlidir, ancak zaten iyi \u00e7al\u0131\u015fan \u00fcr\u00fcnleri denemek de yararl\u0131d\u0131r, b\u00f6ylece zaten neyin iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz. Bu bilgileri test ederek toplay\u0131n ve gelecekte daha iyi \u00fcr\u00fcnler \u00fcretmek i\u00e7in kullan\u0131n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Bir Anket D\u00fczenleyin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anket, m\u00fc\u015fterilerinizden ve hedef kitlenizden \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda d\u00fcr\u00fcst ve faydal\u0131 geri bildirimler alman\u0131n harika bir yoludur. M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan \u00fcr\u00fcnler yapman\u0131z\u0131 ve bunlar\u0131 geli\u015ftirmenizi sa\u011flar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki tart\u0131\u015fmadan \u00fcr\u00fcn testinin tan\u0131m\u0131n\u0131, neden \u00f6nemli oldu\u011funu, ipu\u00e7lar\u0131n\u0131 ve t\u00fcrlerini \u00f6\u011frendik. Bu, kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131n, i\u015f hedeflerine ula\u015fman\u0131n ve \u00fcr\u00fcn ekibinin do\u011fru projelere odaklanmas\u0131n\u0131 sa\u011flaman\u0131n anahtar\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hangi y\u00f6ntemi se\u00e7erseniz se\u00e7in, test, \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn bir par\u00e7as\u0131 olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn fikirlerinizin, i\u015flevlerinizin ve de\u011fi\u015fikliklerin ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmenin en iyi yolu budur. En iyi ba\u015far\u0131 \u015fans\u0131na sahip olmak i\u00e7in yeni \u00fcr\u00fcn\u00fcn\u00fcz\u00fc, prototipinizi veya \u00f6zelli\u011finizi tasarlamak, olu\u015fturmak ve pazarlamak i\u00e7in t\u00fcketici test y\u00f6ntemlerini kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri anketi, kullan\u0131c\u0131lardan geri bildirim almak i\u00e7in de\u011ferli bir ara\u00e7t\u0131r. \u00dcr\u00fcn pazarlama anketleri d\u00fczenleyerek ve sat\u0131n alma niyeti, kalite ve de\u011fer gibi de\u011fi\u015fkenleri kar\u015f\u0131la\u015ft\u0131rarak hangi \u00fcr\u00fcn fikirlerinin m\u00fc\u015fteriler aras\u0131nda en pop\u00fcler oldu\u011funu ke\u015ffedebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro ile t\u00fcm deneyim verilerinizi tek bir platformda toplayarak \u00fcr\u00fcn geli\u015ftirme d\u00f6ng\u00fcn\u00fcz\u00fc h\u0131zland\u0131rabilirsiniz. Ayr\u0131ca pazardaki bo\u015fluklar\u0131 h\u0131zla bulabilir ve yeni \u00fcr\u00fcnler piyasaya s\u00fcrebilirsiniz.  <\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engelleri y\u0131kacak ve \u00e7evrimi\u00e7i pazarda b\u00fcy\u00fck bir hit olacak bir \u00fcr\u00fcn i\u00e7in m\u00fckemmel bir fikriniz oldu\u011funu mu d\u00fc\u015f\u00fcn\u00fcyorsunuz? Peki insanlar\u0131n [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":565784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcr\u00fcn Testi: Nedir, T\u00fcrleri ve \u0130pu\u00e7lar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00dcr\u00fcn testleri kalite ve g\u00fcvenilirlik sa\u011flar, b\u00f6ylece i\u015fletmeler g\u00fcvenli, y\u00fcksek kaliteli malzemeler i\u00e7in teknik gereksinimler olu\u015fturabilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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