{"id":730677,"date":"2022-10-22T11:00:48","date_gmt":"2022-10-22T18:00:48","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/algilanan-deger-nedir-onemi-turleri-ornekler\/"},"modified":"2022-10-22T11:00:48","modified_gmt":"2022-10-22T11:00:48","slug":"algilanan-deger-nedir-onemi-turleri-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/algilanan-deger-nedir-onemi-turleri-ornekler\/","title":{"rendered":"Alg\u0131lanan De\u011fer: Nedir, \u00d6nemi, T\u00fcrleri + \u00d6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130\u015fletmenizin t\u00fcr\u00fc ne olursa olsun, m\u00fc\u015fteriler sat\u0131n alma kararlar\u0131n\u0131 her zaman sundu\u011funuz mal veya hizmetlerin alg\u0131lanan de\u011ferine dayand\u0131racakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmenizin alg\u0131lanan de\u011ferini m\u00fcmk\u00fcn olan en iyi \u015fekilde nas\u0131l g\u00f6sterece\u011finizi bilmek \u00e7ok \u00f6nemlidir. A\u015fa\u011f\u0131 yukar\u0131 ayn\u0131 \u00fcr\u00fcn veya hizmeti sunan y\u00fczlerce hatta binlerce \u015firketten sadece biri oldu\u011funuzu unutmay\u0131n, bu nedenle iyi bir alg\u0131lanan de\u011fer rakiplerinizin aras\u0131ndan s\u0131yr\u0131lman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><b><i>\u00d6rne\u011fin,<\/i><\/b><i><span style=\"font-weight: 400;\">  muhtemelen bir seyahat rezervasyonu yapmadan, bir hediye almadan veya bir restorana gitmeden \u00f6nce ara\u015ft\u0131rma yapars\u0131n\u0131z. Seyahat yorum sitelerinde, Amazon&#8217;da veya Yelp&#8217;te o restoranla ilgili yorumlara bakars\u0131n\u0131z. En iyi se\u00e7eneklerin neler oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrs\u00fcn\u00fcz.  <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bunlar\u0131 yap\u0131yorsunuz \u00e7\u00fcnk\u00fc paran\u0131z ve zaman\u0131n\u0131z kar\u015f\u0131l\u0131\u011f\u0131nda bu hizmetlerin veya \u00fcr\u00fcnlerin sizin i\u00e7in neler yapabilece\u011fine dair bir &#8220;fikir&#8221; edinmek istiyorsunuz. Ba\u015fka bir deyi\u015fle, bir i\u015fletmenin de\u011ferinin ne oldu\u011funu anlamaya \u00e7al\u0131\u015f\u0131yorsunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda, alg\u0131lanan de\u011ferin ne oldu\u011funu, neden \u00f6nemli oldu\u011funu ve t\u00fcrlerini \u00f6rneklerle tart\u0131\u015faca\u011f\u0131z. Ama \u00f6nce ne oldu\u011funu \u00f6\u011frenece\u011fiz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Alg\u0131lanan de\u011fer nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alg\u0131lanan de\u011fer, bir m\u00fc\u015fterinin bir \u00fcr\u00fcn\u00fcn faydalar\u0131n\u0131 ve de\u011ferini nas\u0131l g\u00f6rd\u00fc\u011f\u00fcd\u00fcr. Bu de\u011fer, tasarruf edilen para, daha iyi sa\u011fl\u0131k veya daha y\u00fcksek sosyal stat\u00fc gibi herhangi bir \u015fey olabilir. \u0130\u015fletmeler, m\u00fc\u015fterilerine \u00fcr\u00fcnlerinin rakiplerinden daha iyi oldu\u011funu g\u00f6stermek i\u00e7in bir\u00e7ok yol kullan\u0131r. Genellikle \u00fcr\u00fcn\u00fc benzerlerinden ay\u0131rmak i\u00e7in yap\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri taraf\u0131ndan alg\u0131lanan de\u011fer olarak da adland\u0131r\u0131l\u0131r ve i\u015fletmelerin \u00fcr\u00fcnlerini pazarlarken g\u00f6z \u00f6n\u00fcnde bulundurmalar\u0131 \u00f6nemlidir. \u0130nsanlar bir \u015feyleri ne kadar de\u011ferli olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerine g\u00f6re sat\u0131n al\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n ihtiya\u00e7lar\u0131na ve isteklerine uygun bir \u00fcr\u00fcn\u00fc sat\u0131n almak istemelerini sa\u011flar. Bir \u00fcr\u00fcn\u00fc yapanlar onun harika oldu\u011funu d\u00fc\u015f\u00fcnse bile, m\u00fc\u015fteriler yeterince de\u011ferli oldu\u011funu d\u00fc\u015f\u00fcnmezse o \u00fcr\u00fcn sat\u0131lmaz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Alg\u0131lanan de\u011ferin \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu de\u011fer kurulu\u015funuz i\u00e7in bir\u00e7ok a\u00e7\u0131dan \u00f6nemlidir. Mesela:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alg\u0131lanan de\u011fer pazarlamada \u00f6nemlidir. Bir \u00fcr\u00fcn\u00fcn buna de\u011fer oldu\u011funu d\u00fc\u015f\u00fcnen insanlar daha fazla \u00f6demeye isteklidir. \u00dcr\u00fcn\u00fcn buna de\u011fmeyece\u011fini d\u00fc\u015f\u00fcn\u00fcyorlarsa muhtemelen sat\u0131n almayacaklar veya yaln\u0131zca d\u00fc\u015f\u00fck bir fiyat \u00f6deyeceklerdir.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler \u00fcr\u00fcnleri alg\u0131lanan de\u011fere g\u00f6re sat\u0131n al\u0131rlar. En az\u0131ndan m\u00fc\u015fterinin onu elde etmek i\u00e7in harcad\u0131\u011f\u0131 ve yapt\u0131\u011f\u0131 kadar de\u011ferli olmal\u0131d\u0131r. Daha d\u00fc\u015f\u00fckse, ba\u015fka yerlerde daha tatmin edici \u00fcr\u00fcnler arayacaklard\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu fikir pazarlaman\u0131n \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r. \u0130yi bir \u00fcr\u00fcn d\u00fc\u015f\u00fcnen insanlar daha fazla \u00f6demeye haz\u0131rd\u0131r. Sat\u0131n almayacaklar ya da almazlarsa d\u00fc\u015f\u00fck bir fiyat \u00f6deyecekler.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En az\u0131ndan m\u00fc\u015fterinin onu elde etmek i\u00e7in harcad\u0131\u011f\u0131 ve yapt\u0131\u011f\u0131 kadar de\u011ferli olmal\u0131d\u0131r. Daha d\u00fc\u015f\u00fckse, ba\u015fka yerlerde daha tatmin edici \u00fcr\u00fcnler arayacaklard\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Memnuniyet sadece bir \u00fcr\u00fcn\u00fcn fiyat\u0131na, \u00f6zelliklerine ve performans\u0131na ba\u011fl\u0131 de\u011fildir. Ancak bu ayn\u0131 zamanda markala\u015fma, promosyon ve \u00fcr\u00fcn bulunabilirli\u011fi gibi pazarlama karmas\u0131n\u0131n di\u011fer par\u00e7alar\u0131na da ba\u011fl\u0131d\u0131r. M\u00fc\u015fterileri mutlu etmek de iyi bir m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi gerektirir. M\u00fc\u015fterinin \u015firkete ve \u00fcr\u00fcnlerine duygusal olarak ba\u011fl\u0131 hissetmesine yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Alg\u0131lanan de\u011fer t\u00fcrleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bir m\u00fc\u015fterinin bir \u00fcr\u00fcn\u00fc nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc etkileyebilecek baz\u0131 alg\u0131lanan de\u011fer t\u00fcrleri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Form<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir \u00fcr\u00fcn veya hizmetin tasar\u0131m\u0131 veya g\u00f6r\u00fcn\u00fcm\u00fc onun bi\u00e7imidir. Bir \u00fcr\u00fcn veya hizmeti \u00f6nemseyen m\u00fc\u015fteriler, daha iyi g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde daha de\u011ferli oldu\u011funu d\u00fc\u015f\u00fcneceklerdir.<\/span><\/p>\n<p><b><br \/>\n  <i>\u00d6rne\u011fin, <\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\">Baz\u0131 insanlar\u0131n basit bir aray\u00fcze ve temiz bir tasar\u0131ma sahip bir uygulamay\u0131 veya program\u0131 sat\u0131n alma olas\u0131l\u0131\u011f\u0131, daha kullan\u0131\u015fl\u0131 olabilecek ancak berbat g\u00f6r\u00fcnen bir uygulamadan daha y\u00fcksek olabilir.<\/span><br \/>\n<\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">G\u00f6rev<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir \u00fcr\u00fcn veya hizmetin g\u00f6rev de\u011ferini art\u0131rmak, insanlara zaman, para veya enerji tasarrufu sa\u011flamada daha iyi hale getirmek anlam\u0131na gelir. Ev i\u015flerini yapmak veya ayak i\u015flerini y\u00fcr\u00fctmek yerine ge\u00e7en hizmetleri i\u00e7erebilir.  <\/span><\/p>\n<p><b><i>Y\u00fcksek g\u00f6rev de\u011ferine sahip \u00fcr\u00fcnlere bir \u00f6rnek  <\/i><\/b><i><span style=\"font-weight: 400;\">bir market teslimat servisi. \u0130nsanlar ev temizleyicileri, abonelik hizmetleri ve otomatik teslimatlar\u0131 kulland\u0131klar\u0131nda g\u00fcnl\u00fck i\u015fleri i\u00e7in \u00e7ok fazla zaman ve enerji harcamak zorunda kalmazlar.<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Kullan\u0131labilirlik<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bulunabilirlikten bahsetti\u011fimizde, bir m\u00fc\u015fterinin \u00fcr\u00fcnlerinizi ne kadar h\u0131zl\u0131 ve basit bir \u015fekilde se\u00e7ebilece\u011finden bahsediyoruz. E\u011fer bir market gece boyunca a\u00e7\u0131ksa, bu durum marketin ula\u015f\u0131labilirlik de\u011ferini art\u0131rabilir.<\/span><\/p>\n<p><b><br \/>\n  <i>Daha fazla kullan\u0131labilirlik \u00f6rne\u011fi: <\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\">Otomatlar, 24 saat a\u00e7\u0131k m\u00fc\u015fteri hizmetleri ve dijital veya \u00e7evrimi\u00e7i \u00fcr\u00fcnler y\u00fcksek kullan\u0131labilirlik de\u011ferine sahip \u00f6\u011felerdir.<\/span><br \/>\n<\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Duygu<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Duygusal de\u011fer, \u00fcr\u00fcn veya hizmetin m\u00fc\u015fteriye nas\u0131l hissettirdi\u011fidir. Pazarlama uzmanlar\u0131 ayr\u0131ca do\u011fru \u015feyi yapt\u0131klar\u0131n\u0131 g\u00f6stermek ve m\u00fc\u015fterinin markaya duygusal olarak ba\u011fl\u0131 hissetmesini sa\u011flamak i\u00e7in k\u00e2rlar\u0131n\u0131n bir k\u0131sm\u0131n\u0131 hay\u0131r kurumlar\u0131na verebilir veya ba\u011f\u0131\u015f toplama etkinlikleri d\u00fczenleyebilir.<\/span><\/p>\n<p><b><br \/>\n  <i>\u00d6rne\u011fin,<\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\"> Pazarlama kampanyalar\u0131, \u00fcr\u00fcnleri insanlar i\u00e7in \u00f6nemli olan tatillere veya etkinliklere ba\u011flayabilir ya da aile geleneklerinin bir par\u00e7as\u0131 haline getirebilir.<\/span><br \/>\n<\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Fiyatland\u0131rma<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fiyatland\u0131rma, bir m\u00fc\u015fterinin bir \u00fcr\u00fcn veya hizmetin de\u011ferini nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc de\u011fi\u015ftirebilecek ba\u015fka bir \u015feydir. Bu durum pahal\u0131 ve ucuz \u00fcr\u00fcnler i\u00e7in ge\u00e7erlidir \u00e7\u00fcnk\u00fc fiyat al\u0131c\u0131ya kaliteyi g\u00f6sterebilir.<\/span><\/p>\n<p><b><i>\u00d6rne\u011fin, <\/i><\/b><i><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri l\u00fcks bir elbiseyle uyumlu bir \u00e7anta istiyorsa, elbiseden farkl\u0131 fiyatl\u0131 bir el \u00e7antas\u0131 sat\u0131n alma olas\u0131l\u0131\u011f\u0131 daha d\u00fc\u015f\u00fck olabilir. \u00c7anta indirimdeyse veya fiyat\u0131 elbiseyle uyu\u015fmuyorsa, m\u00fc\u015fteri bunun \u00e7ok iyi olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilir.<\/span><\/i><\/p>\n<p><b>\u0130ndirimler ve sat\u0131\u015flar, m\u00fc\u015fterilerin be\u011fenece\u011fi uygun fiyatlar olu\u015fturman\u0131n harika yollar\u0131d\u0131r.<\/b><span style=\"font-weight: 400;\">  Farkl\u0131 bir m\u00fc\u015fteri ayn\u0131 el \u00e7antas\u0131n\u0131 indirimde g\u00f6r\u00fcrse, \u00e7ok iyi bir f\u0131rsat yakalad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilir. \u00d6te yandan, baz\u0131 insanlar fiyat\u0131n paralar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 daha fazla al\u0131yormu\u015f gibi g\u00f6stermesi durumunda bir \u015fey sat\u0131n almaya daha yatk\u0131n olabilirler.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3>\u0130tibar<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir \u015firketin veya markan\u0131n itibar\u0131, m\u00fc\u015fterilerin onun de\u011ferini nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc de etkileyebilir. Di\u011fer t\u00fcm alg\u0131lanan de\u011fer t\u00fcrleri bir \u015firketin itibar\u0131n\u0131, politikalar\u0131n\u0131, operasyonlar\u0131n\u0131 ve \u00e7al\u0131\u015fanlar\u0131na nas\u0131l davrand\u0131\u011f\u0131n\u0131 etkileyebilir.<\/span><\/p>\n<p><b><br \/>\n  <i>\u00d6rne\u011fin,<\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\"> Bir ma\u011fazan\u0131n itibar\u0131 ne kadar temiz ve d\u00fczenli oldu\u011funa ba\u011fl\u0131 olabilirken, \u00e7evrimi\u00e7i bir sat\u0131c\u0131n\u0131n itibar\u0131 g\u00fcvenli \u00f6deme ve daha y\u00fcksek ba\u011flant\u0131 h\u0131zlar\u0131 sunarak art\u0131r\u0131labilir.<\/span><br \/>\n<\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pazarlama plan\u0131n\u0131z, m\u00fc\u015fterinin alg\u0131lad\u0131\u011f\u0131 de\u011ferin analizini ve \u00f6l\u00e7\u00fcm\u00fcn\u00fc i\u00e7ermelidir. Sonu\u00e7ta, pazarlama alan\u0131nda \u00e7al\u0131\u015fan insanlar bunu m\u00fc\u015fterilerin bir \u00fcr\u00fcn\u00fc nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc tahmin etmek veya de\u011fi\u015ftirmek i\u00e7in kullanabilir. Yukar\u0131dakilerden alg\u0131lanan de\u011fer, \u00f6nem ve t\u00fcrler hakk\u0131nda bilgi edindik. Biz de baz\u0131 \u00f6rnekler verdik.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazar ve kitle ara\u015ft\u0131rmas\u0131, \u00fcr\u00fcnlerini belirli m\u00fc\u015fteri gruplar\u0131 i\u00e7in daha de\u011ferli hale getirmek isteyen markalar i\u00e7in \u00e7ok \u00f6nemlidir. T\u00fcm kamu hizmeti m\u00fc\u015fterileri ayn\u0131 hizmetlere ayn\u0131 \u015fekilde yan\u0131t vermeyecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm deneyim verilerinizi QuestionPro ara\u015ft\u0131rmas\u0131na koyarak, yeni bir \u00fcr\u00fcn yapmak i\u00e7in gereken s\u00fcreyi h\u0131zland\u0131rabilirsiniz. Ayr\u0131ca pazardaki bo\u015fluklar\u0131 bulabilir ve yeni \u00fcr\u00fcnleri h\u0131zla piyasaya s\u00fcrebilirsiniz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletmenizin t\u00fcr\u00fc ne olursa olsun, m\u00fc\u015fteriler sat\u0131n alma kararlar\u0131n\u0131 her zaman sundu\u011funuz mal veya hizmetlerin alg\u0131lanan de\u011ferine dayand\u0131racakt\u0131r. \u0130\u015fletmenizin alg\u0131lanan [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":720057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alg\u0131lanan De\u011fer: Nedir, \u00d6nemi, T\u00fcrleri + \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Alg\u0131lanan de\u011fer, pazarlaman\u0131n ve m\u00fc\u015fteri alg\u0131s\u0131n\u0131n kalbidir. 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