{"id":730714,"date":"2022-05-26T13:24:04","date_gmt":"2022-05-26T13:24:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tutumsal-arastirma-nedir-avantajlari\/"},"modified":"2022-05-26T13:24:04","modified_gmt":"2022-05-26T13:24:04","slug":"tutumsal-arastirma-nedir-avantajlari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tutumsal-arastirma-nedir-avantajlari\/","title":{"rendered":"Tutumsal Ara\u015ft\u0131rma: Nedir + Avantajlar\u0131"},"content":{"rendered":"

Tutumsal ara\u015ft\u0131rma, insanlara belirli bir konudaki duygular\u0131 ve tutumlar\u0131 hakk\u0131nda sorular sorarak ger\u00e7ekle\u015ftirilir. Y\u00fcz y\u00fcze veya \u00e7evrimi\u00e7i olarak yap\u0131labilir ve genellikle anket \u015feklini al\u0131r.<\/span><\/p>\n

Tutumsal Ara\u015ft\u0131rma Nedir? <\/b><\/h2>\n

Tutumsal ara\u015ft\u0131rma, insanlar\u0131n bir fikir, \u00fcr\u00fcn veya hizmet hakk\u0131nda ne hissettiklerini \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir pazar ara\u015ft\u0131r<\/a> mas\u0131 t\u00fcr\u00fcd\u00fcr. <\/span>Bu t\u00fcr ara\u015ft\u0131rmalar, \u00fcr\u00fcn ve hizmetlere ili\u015fkin t\u00fcketici memnuniyetinin<\/a> \u00f6l\u00e7\u00fclmesi, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n anla\u015f\u0131lmas\u0131, yeni \u00fcr\u00fcn f\u0131rsatlar\u0131n\u0131n belirlenmesi ve sosyal konularda kamuoyu g\u00f6r\u00fc\u015f\u00fcn\u00fcn \u00f6l\u00e7\u00fclmesi gibi \u00e7ok \u00e7e\u015fitli ama\u00e7lar i\u00e7in kullan\u0131labilir.<\/span><\/p>\n

Bu t\u00fcr bir ara\u015ft\u0131rma genellikle hem ara\u015ft\u0131rmac\u0131 hem de kat\u0131l\u0131mc\u0131lar i\u00e7in daha y\u00fcksek d\u00fczeyde bir ba\u011fl\u0131l\u0131k gerektirir, ancak elde edilen i\u00e7g\u00f6r\u00fcler a\u00e7\u0131s\u0131ndan \u00f6d\u00fcller \u00f6nemli olabilir.<\/span><\/p>\n

Bu t\u00fcr ara\u015ft\u0131rmalar<\/a> insanlar\u0131n tutum ve g\u00f6r\u00fc\u015flerini \u00f6l\u00e7er. Bu y\u00fczden buna tutum ara\u015ft\u0131rmas\u0131 ya da g\u00f6r\u00fc\u015f ara\u015ft\u0131rmas\u0131 diyoruz. <\/span>M\u00fc\u015fterilerin, \u00e7al\u0131\u015fanlar\u0131n veya bir \u015firketteki di\u011fer payda\u015flar\u0131n tutum ve g\u00f6r\u00fc\u015flerini \u00f6l\u00e7mek i\u00e7in kullan\u0131labilir. <\/span>Niteliksel veya niceliksel olabilir:<\/span><\/p>\n