{"id":730714,"date":"2022-05-26T13:24:04","date_gmt":"2022-05-26T13:24:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tutumsal-arastirma-nedir-avantajlari\/"},"modified":"2022-05-26T13:24:04","modified_gmt":"2022-05-26T13:24:04","slug":"tutumsal-arastirma-nedir-avantajlari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tutumsal-arastirma-nedir-avantajlari\/","title":{"rendered":"Tutumsal Ara\u015ft\u0131rma: Nedir + Avantajlar\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tutumsal ara\u015ft\u0131rma, insanlara belirli bir konudaki duygular\u0131 ve tutumlar\u0131 hakk\u0131nda sorular sorarak ger\u00e7ekle\u015ftirilir. Y\u00fcz y\u00fcze veya \u00e7evrimi\u00e7i olarak yap\u0131labilir ve genellikle anket \u015feklini al\u0131r.<\/span><\/p>\n<h2><b>Tutumsal Ara\u015ft\u0131rma Nedir?  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tutumsal ara\u015ft\u0131rma, insanlar\u0131n bir fikir, \u00fcr\u00fcn veya hizmet hakk\u0131nda ne hissettiklerini \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131r<\/a> mas\u0131 t\u00fcr\u00fcd\u00fcr.  <\/span><span style=\"font-weight: 400;\">Bu t\u00fcr ara\u015ft\u0131rmalar, \u00fcr\u00fcn ve hizmetlere ili\u015fkin <a href=\"https:\/\/www.questionpro.com\/blog\/importance-and-benefits-of-customer-satisfaction\/\">t\u00fcketici memnuniyetinin<\/a> \u00f6l\u00e7\u00fclmesi, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n anla\u015f\u0131lmas\u0131, yeni \u00fcr\u00fcn f\u0131rsatlar\u0131n\u0131n belirlenmesi ve sosyal konularda kamuoyu g\u00f6r\u00fc\u015f\u00fcn\u00fcn \u00f6l\u00e7\u00fclmesi gibi \u00e7ok \u00e7e\u015fitli ama\u00e7lar i\u00e7in kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir ara\u015ft\u0131rma genellikle hem ara\u015ft\u0131rmac\u0131 hem de kat\u0131l\u0131mc\u0131lar i\u00e7in daha y\u00fcksek d\u00fczeyde bir ba\u011fl\u0131l\u0131k gerektirir, ancak elde edilen i\u00e7g\u00f6r\u00fcler a\u00e7\u0131s\u0131ndan \u00f6d\u00fcller \u00f6nemli olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rmalar<\/a> insanlar\u0131n tutum ve g\u00f6r\u00fc\u015flerini \u00f6l\u00e7er. Bu y\u00fczden buna tutum ara\u015ft\u0131rmas\u0131 ya da g\u00f6r\u00fc\u015f ara\u015ft\u0131rmas\u0131 diyoruz.  <\/span><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin, \u00e7al\u0131\u015fanlar\u0131n veya bir \u015firketteki di\u011fer payda\u015flar\u0131n tutum ve g\u00f6r\u00fc\u015flerini \u00f6l\u00e7mek i\u00e7in kullan\u0131labilir.  <\/span><span style=\"font-weight: 400;\">Niteliksel veya niceliksel olabilir:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> <strong> Nitel<\/strong> tutumsal ara\u015ft\u0131rma, insanlar\u0131n tutum ve g\u00f6r\u00fc\u015flerinin alt\u0131nda yatan nedenlere ula\u015fmak i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\">a\u00e7\u0131k u\u00e7lu sorular<\/a> kullan\u0131r.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Kantitatif<\/strong> tutumsal ara\u015ft\u0131rmalar, insanlar\u0131n belirli tutum ve g\u00f6r\u00fc\u015flere sahip olma s\u0131kl\u0131\u011f\u0131na ula\u015fmak i\u00e7in <a href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\">kapal\u0131 u\u00e7lu sorular<\/a> kullan\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tutumsal Ara\u015ft\u0131rma, \u015firketlerin m\u00fc\u015fterilerinin memnuniyet d\u00fczeylerini, bir \u00fcr\u00fcn hakk\u0131nda neleri sevdiklerini, neleri sevmediklerini, tekrar sat\u0131n alma olas\u0131l\u0131klar\u0131n\u0131n ne kadar oldu\u011funu vb. \u00f6l\u00e7erek m\u00fc\u015fterilerini daha iyi anlamalar\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><b>\u00d6nemi <\/b><b>Tutumsal Ara\u015ft\u0131rma<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rman\u0131n \u00f6nemi, bir \u015firketi, t\u00fcketicilerinin bir \u00fcr\u00fcn veya hizmetle ilgili deneyimlerini ve genel memnuniyetlerini de\u011ferlendirerek onlarla etkile\u015fim kurabilecek bir konuma getirerek yard\u0131mc\u0131 olur. T\u00fcketicilerinden geri bildirim alarak, m\u00fc\u015fterinin an\u0131nda memnuniyetini daha iyi sa\u011flamak i\u00e7in \u00fcr\u00fcnlerini d\u00fczeltebilir ve de\u011fi\u015ftirebilirler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tutumsal ara\u015ft\u0131rma, insanlar\u0131n tutumlar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir ara\u015ft\u0131rma bi\u00e7imidir. Bu, halk\u0131n bir fikir, \u00fcr\u00fcn, hizmet vb. hakk\u0131nda ne kadar olumlu veya olumsuz hissetti\u011fini \u00f6\u011frenmek i\u00e7in bir <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket<\/a> yaparak ve ard\u0131ndan bunu analiz ederek yap\u0131labilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, i\u015fletmelerin t\u00fcketicileri ve gelecekte onlara daha iyi \u00fcr\u00fcnler sunmak i\u00e7in ne arad\u0131klar\u0131 hakk\u0131nda daha fazla bilgi edinmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><b>Avantajlar  <\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">T\u00fcketicilerin bir \u00fcr\u00fcn veya hizmet hakk\u0131nda ne hissettiklerine dair derinlemesine bir anlay\u0131\u015f sa\u011flayabilir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tutumsal veriler, inovasyon ve yeni \u00fcr\u00fcn geli\u015ftirme f\u0131rsatlar\u0131n\u0131n yan\u0131 s\u0131ra \u015firketin pazarlama stratejisindeki potansiyel sorunlar\u0131n tespit edilmesine yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tutumsal veriler <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">odak gruplar\u0131<\/a>, anketler, <a href=\"https:\/\/www.questionpro.com\/blog\/types-of-interviews\/\">m\u00fclakatlar<\/a> ve <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-an-observational-study\/\">g\u00f6zlem<\/a> dahil olmak \u00fczere bir\u00e7ok farkl\u0131 y\u00f6ntemle toplanabilir.<\/span><\/li>\n<\/ul>\n<h2><b>Dezavantajlar  <\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Tutumsal ara\u015ft\u0131rmalar, kat\u0131l\u0131mc\u0131lar\u0131n d\u00fcr\u00fcstl\u00fc\u011f\u00fcne ve haf\u0131zas\u0131na dayand\u0131\u011f\u0131 i\u00e7in her zaman g\u00fcvenilir de\u011fildir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tutumsal ara\u015ft\u0131rman\u0131n y\u00fcr\u00fct\u00fclmesi uzun zaman al\u0131r, bu da pahal\u0131 oldu\u011fu anlam\u0131na gelir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kesin sorular veya cevaplar olmad\u0131\u011f\u0131 i\u00e7in tutumsal ara\u015ft\u0131rmalar\u0131 analiz etmek zor olabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131, a\u00e7\u0131k ve \u00f6rt\u00fck olmak \u00fczere iki t\u00fcr tutum oldu\u011funun fark\u0131nda olmal\u0131d\u0131r. A\u00e7\u0131k tutumlar bilin\u00e7li olanlard\u0131r, \u00f6rt\u00fck tutumlar ise bilin\u00e7siz olanlard\u0131r. A\u00e7\u0131k tutumlar anketler ve m\u00fclakatlar kullan\u0131larak \u00f6l\u00e7\u00fclebilirken, \u00f6rt\u00fck tutumlar testler uygulanarak \u00f6l\u00e7\u00fclebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tutumsal ara\u015ft\u0131rma pek \u00e7ok farkl\u0131 \u015fekilde ger\u00e7ekle\u015ftirilebilir. Anketler, odak gruplar\u0131 veya m\u00fclakatlar kullan\u0131larak yap\u0131labilir. Bu y\u00f6ntemlerle toplanan veriler daha sonra t\u00fcketicilerin ve genel kamuoyunun tutumlar\u0131n\u0131 belirlemek \u00fczere analiz edilmektedir.<\/span><\/p>\n<h2><b>Tutumsal Ara\u015ft\u0131rma T\u00fcrleri<\/b><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\">  Tutumsal ara\u015ft\u0131rma t\u00fcrlerinden biri, m\u00fc\u015fterilerin bir \u015firketten sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn veya hizmetten ne derece memnun olduklar\u0131n\u0131 \u00f6l\u00e7en <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">m\u00fc\u015fteri memnuniyeti anketleridir<\/a>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Tutumsal ara\u015ft\u0131rman\u0131n bir di\u011fer t\u00fcr\u00fc de t\u00fcketicilere belirli bir \u00fcr\u00fcn veya hizmet hakk\u0131ndaki d\u00fc\u015f\u00fcncelerinin soruldu\u011fu ve ard\u0131ndan bu konuda geri bildirimde bulunma f\u0131rsat\u0131n\u0131n verildi\u011fi odak gruplard\u0131r.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr ara\u015ft\u0131rmalar, insanlar\u0131 ve tercihlerini daha iyi anlamam\u0131za yard\u0131mc\u0131 olur. Bu ayn\u0131 zamanda bize onlara en \u00e7ok neyin hitap etti\u011fi hakk\u0131nda da bir fikir verir. Bu, onlarla ba\u011flant\u0131 kurmada ba\u015far\u0131l\u0131 olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olan stratejilerin geli\u015ftirilmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, ki\u015finin g\u00f6r\u00fc\u015flerini \/ geri bildirimlerini kendi kelimeleriyle ifade etmesine olanak tan\u0131yan metin yorumlar\u0131n\u0131 ve geri bildirimleri kategorize etmek i\u00e7in b\u00fcy\u00fck esneklik sa\u011flayan s\u00fcper duygu analizini i\u00e7eren geli\u015fmi\u015f bir soru kitapl\u0131\u011f\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">NPS<\/a>, NPS+ ve <a href=\"https:\/\/www.questionpro.com\/features\/smiley-face.html\">smiley<\/a> gibi farkl\u0131 \u00f6l\u00e7eklendirme sorular\u0131, ara\u015ft\u0131rma i\u00e7in iyi bir esneklik sa\u011flar.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Ryan Torres &amp; Enoch Manuel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tutumsal ara\u015ft\u0131rma, insanlara belirli bir konudaki duygular\u0131 ve tutumlar\u0131 hakk\u0131nda sorular sorarak ger\u00e7ekle\u015ftirilir. Y\u00fcz y\u00fcze veya \u00e7evrimi\u00e7i olarak yap\u0131labilir ve [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tutumsal Ara\u015ft\u0131rma: Nedir + Avantajlar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Tutumsal ara\u015ft\u0131rma, insanlar\u0131n bir fikir, \u00fcr\u00fcn veya hizmet hakk\u0131nda ne hissettiklerini \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir pazar ara\u015ft\u0131rmas\u0131 t\u00fcr\u00fcd\u00fcr.\" 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