{"id":730759,"date":"2018-08-16T22:14:25","date_gmt":"2018-08-17T05:14:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/cevrimici-anketler-nedir-avantajlari-ve-ornekleri\/"},"modified":"2018-08-16T22:14:25","modified_gmt":"2018-08-16T22:14:25","slug":"cevrimici-anketler-nedir-avantajlari-ve-ornekleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/cevrimici-anketler-nedir-avantajlari-ve-ornekleri\/","title":{"rendered":"\u00c7evrimi\u00e7i Anketler: Nedir, avantajlar\u0131 ve \u00f6rnekleri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online anket uygulamas\u0131nda her y\u0131l g\u00f6zlemledi\u011fimiz b\u00fcy\u00fcmenin ana nedeni d\u00fc\u015f\u00fck maliyetlerdir, buna ek olarak, online anket yapmak eri\u015fimin b\u00fcy\u00fckl\u00fc\u011f\u00fc nedeniyle elveri\u015flidir. Son on y\u0131lda, ara\u015ft\u0131rmac\u0131lar anketlerini y\u00fcr\u00fctmek i\u00e7in <a href=\"https:\/\/www.questionpro.com\/\">\u00e7evrimi\u00e7i anket ara\u00e7lar\u0131na<\/a> y\u00f6nelmeye ba\u015flad\u0131lar, \u00e7\u00fcnk\u00fc anketleri masa\u00fcst\u00fc veya diz\u00fcst\u00fc bilgisayarlar\u0131ndan g\u00f6nderebilirken hedef kitleleri  <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">izleyici<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> anketleri kendileri i\u00e7in daha uygun bir zamanda yan\u0131tlama se\u00e7ene\u011fine sahip olabilirler. <\/span> <\/p>\n<h2><b>\u00c7evrimi\u00e7i Anket Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket veya internet anketi, en pop\u00fcler anketlerden biridir. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><br \/>\n  <span style=\"font-weight: 400;\">veri\u0307 toplama<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> kaynaklar\u0131, bir dizi <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><br \/>\n  <span style=\"font-weight: 400;\">anket sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  bir hedef \u00f6rnekleme g\u00f6nderilir ve bu \u00f6rneklemin \u00fcyeleri sorulara d\u00fcnya \u00e7ap\u0131nda web \u00fczerinden yan\u0131t verebilirler. Kat\u0131l\u0131mc\u0131lar \u00e7evrimi\u00e7i anketleri e-posta, web sitesi \u00fczerine g\u00f6m\u00fcl\u00fc, sosyal medya vb. gibi \u00e7e\u015fitli ortamlar arac\u0131l\u0131\u011f\u0131yla al\u0131rlar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar \u015funlar\u0131 uygular <\/span><span style=\"font-weight: 400;\">online anketler<\/span><span style=\"font-weight: 400;\">  Gelecek \u00fcr\u00fcnler veya hizmetler, pazarlama stratejilerindeki de\u011fi\u015fiklikler, mevcut \u00f6zelliklerin iyile\u015ftirilmesi vb. hakk\u0131nda bilgi ve geri bildirim almak i\u00e7in interneti kullanmak. \u0130nternetin kaydetti\u011fi ilerlemeyle birlikte, giderek daha fazla kurulu\u015f, i\u015fleyi\u015flerinde b\u00fct\u00fcnsel de\u011fi\u015fiklikler yapmak i\u00e7in \u00e7evrimi\u00e7i anketlerden al\u0131nan ve analiz edilen verilere g\u00fcvenmektedir. Verimli veri toplama i\u00e7in kurulu\u015flar geli\u015fmi\u015f ve verimli bir <a href=\"https:\/\/www.questionpro.com\">\u00e7evrimi\u00e7i anket platformu<\/a> se\u00e7melidir.<\/span><\/p>\n<h2>\u00c7evrimi\u00e7i Anketlerin \u00d6zellikleri<\/h2>\n<p>\u00c7evrimi\u00e7i anketleri ideal olarak tan\u0131mlamas\u0131 gereken alt\u0131 farkl\u0131 \u00f6zellik vard\u0131r.<\/p>\n<ol>\n<li><strong>Online anketin amac\u0131:<\/strong> Bu, \u00e7evrimi\u00e7i anketlerin en \u00f6nemli \u00f6zelli\u011fidir. Yerle\u015fik bir anket sadece korkun\u00e7 sonu\u00e7lara yol a\u00e7abilir. Ara\u015ft\u0131rmac\u0131lar, \u00e7evrimi\u00e7i bir anket y\u00fcr\u00fctmenin amac\u0131na karar vermelidir, b\u00f6ylece \u00f6l\u00e7\u00fclen sonu\u00e7lar \u00fcr\u00fcn\/hizmet, m\u00fc\u015fteri hizmetleri veya \u00f6nceden kararla\u015ft\u0131r\u0131lm\u0131\u015f ba\u015fka bir amac\u0131 geli\u015ftirmek i\u00e7in kullan\u0131labilir.<\/li>\n<li><strong>Do\u011fru ara\u015ft\u0131rma tasar\u0131m\u0131:<\/strong> \u00c7evrimi\u00e7i bir anketin verimli sonu\u00e7lar vermesi i\u00e7in, ara\u015ft\u0131rmac\u0131n\u0131n kapsaml\u0131 bir ara\u015ft\u0131rma tasar\u0131m\u0131 tasarlamas\u0131 \u00f6nemlidir. \u00c7evrimi\u00e7i anketler kullan\u0131larak pazar ara\u015ft\u0131rmas\u0131 ve analizinin nas\u0131l yap\u0131laca\u011f\u0131 &#8211; buna ara\u015ft\u0131rma tasar\u0131m\u0131 uygulanarak karar verilebilir. Ara\u015ft\u0131rma tasar\u0131m\u0131, \u00e7evrimi\u00e7i anketleri kullanarak nas\u0131l bilgi toplanaca\u011f\u0131na ve toplanan verilerin nas\u0131l \u00f6l\u00e7\u00fclece\u011fine ve analiz edilece\u011fine karar vermede pazar ara\u015ft\u0131rmac\u0131lar\u0131na yard\u0131mc\u0131 olacakt\u0131r Ara\u015ft\u0131rma tasar\u0131m\u0131n\u0131n t\u00fcr\u00fc, bir kurulu\u015fun kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu ara\u015ft\u0131rma sorununa g\u00f6re kararla\u015ft\u0131r\u0131labilir. Bir pazar ara\u015ft\u0131rmac\u0131s\u0131, ara\u015ft\u0131rma problemini tespit ettikten sonra \u00e7e\u015fitli ara\u015ft\u0131rma tasar\u0131m\u0131 t\u00fcrleri aras\u0131ndan se\u00e7im yapabilir: <a href=\"https:\/\/www.questionpro.com\/blog\/correlational-research\/\">Kesitsel<\/a>, <a href=\"https:\/\/www.questionpro.com\/blog\/longitudinal-study\/\">boylamsal<\/a>, <a href=\"https:\/\/www.questionpro.com\/blog\/experimental-research\/\">deneysel<\/a>, <a href=\"https:\/\/www.questionpro.com\/blog\/correlational-research\/\">korelasyonel<\/a>  Bir kurulu\u015fun belirli bir zamanda \u00e7evrimi\u00e7i anket yapmak istemesi durumunda, ara\u015ft\u0131rmac\u0131lar kesitsel ara\u015ft\u0131rma tasar\u0131m\u0131na g\u00fcvenebilir ve kurulu\u015fun belirli bir zaman aral\u0131\u011f\u0131ndan di\u011ferine \u00f6r\u00fcnt\u00fcdeki bir de\u011fi\u015fikli\u011fi g\u00f6zlemlemek istedi\u011fi durumlarda, ara\u015ft\u0131rmac\u0131lar boylamsal ara\u015ft\u0131rma tasar\u0131m\u0131na g\u00fcvenebilir.<\/li>\n<li><strong>Kesin olarak yap\u0131land\u0131r\u0131lm\u0131\u015f anket sorular\u0131:<\/strong> Etkili bir anket, a\u00e7\u0131k u\u00e7lu ve kapal\u0131 u\u00e7lu anket sorular\u0131n\u0131n dikkatle se\u00e7ilmi\u015f bir dengesini i\u00e7ermelidir. \u00c7evrimi\u00e7i anketlerin farkl\u0131 ama\u00e7lar\u0131na uygun \u00e7e\u015fitli soru t\u00fcrleri vard\u0131r. \u00c7evrimi\u00e7i bir ankete eklenen sorular, se\u00e7ilen \u00f6rneklemden gerekli bilgileri elde etmede etkili olmal\u0131d\u0131r En yayg\u0131n kullan\u0131lan anket sorular\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/article\/multiple-choice-questions.html\">\u00c7oktan se\u00e7meli sorular<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\">\u0130kili sorular<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/features\/multiple-choice-matrix.html\">Matris sorular\u0131<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\">Likert \u00d6l\u00e7ekli sorular<\/a><\/li>\n<\/ul>\n<p>Bir ara\u015ft\u0131rmac\u0131, \u00e7evrimi\u00e7i anketlerden ancak anketin amac\u0131 anket sorular\u0131n\u0131n t\u00fcr\u00fc ile gerek\u00e7elendirildi\u011finde etkili bilgi toplayabilecektir.<\/p>\n<p>\u00d6rne\u011fin, Likert \u00f6l\u00e7ekli sorular, kat\u0131l\u0131mc\u0131lar\u0131n belirli bir ifadeye kat\u0131lma d\u00fczeyini \u00f6\u011frenmek i\u00e7in kullan\u0131labilir veya Matris sorular\u0131, benzer sorular\u0131n uzun bir listesinin oldu\u011fu ve bu sorular\u0131n birle\u015ftirilmemesi durumunda kat\u0131l\u0131mc\u0131lar\u0131n anketi b\u0131rakma olas\u0131l\u0131\u011f\u0131n\u0131n oldu\u011fu durumlarda kullan\u0131labilir. Ara\u015ft\u0131rmac\u0131lar, anket sorular\u0131n\u0131n \u00f6nemli ayr\u0131nt\u0131lar\u0131 toplamak i\u00e7in iyi yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131ndan emin olmak i\u00e7in \u00e7evrimi\u00e7i bir anketin amac\u0131n\u0131 anlamal\u0131d\u0131r.<\/li>\n<li><strong>A\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f hedef \u00f6rneklem:<\/strong> Bir <a href=\"https:\/\/www.questionpro.com\/audience\/\">\u00f6rneklem<\/a>  Ara\u015ft\u0131rma i\u00e7in gerekli \u00f6zellikleri temsil eden ve girdileri genelle\u015ftirilebilen ve t\u00fcm hedef pazara uygulanabilen hedef kat\u0131l\u0131mc\u0131lar\u0131n temsili bir b\u00f6l\u00fcm\u00fcd\u00fcr. Hedef pop\u00fclasyondan bir \u00f6rneklem filtrelendikten sonra, \u00f6rneklemin bir par\u00e7as\u0131 olan bireylerin say\u0131s\u0131 \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn g\u00f6stergesi olacakt\u0131r. Ara\u015ft\u0131rmac\u0131n\u0131n deneyim ve bilgisine g\u00f6re demografik \u00f6zellikler, meslek veya ba\u015fka herhangi bir fakt\u00f6r gibi \u00e7e\u015fitli unsurlar temelinde bir \u00f6rneklem olu\u015fturulabilir:\n<ul>\n<li><strong>Olas\u0131l\u0131k \u00d6rneklemesi:<\/strong> Olas\u0131l\u0131k <a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\">\u00d6rneklemesi<\/a> y\u00f6ntemini kullanarak bir \u00f6rnek olu\u015fturmak i\u00e7in bir olas\u0131l\u0131k teorisi kullan\u0131l\u0131r. Bu \u00f6rnekleme y\u00f6nteminde, hedef kitledeki her birey, se\u00e7ilen \u00f6rneklemin bir par\u00e7as\u0131 olmak i\u00e7in e\u015fit f\u0131rsata sahiptir.<\/li>\n<li><strong>Olas\u0131l\u0131ks\u0131z \u00d6rnekleme:<\/strong> Olas\u0131l\u0131ks\u0131z <a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\">\u00f6rnekleme<\/a>, \u00f6rneklemin rastgele se\u00e7im yerine ara\u015ft\u0131rmac\u0131n\u0131n yarg\u0131s\u0131, deneyimi ve bilgisi temelinde se\u00e7ildi\u011fi bir tekniktir.<\/li>\n<\/ul>\n<\/li>\n<li><strong><strong>Kat\u0131l\u0131mc\u0131 geri bildirimlerinin toplanmas\u0131 ve analizi:<\/strong><\/strong>  Do\u011fru anket sorular\u0131n\u0131n dahil edilmesi ve \u00e7evrimi\u00e7i anketin istenen \u00f6rnekleme g\u00f6nderilmesi, yaln\u0131zca toplanan sonu\u00e7lar kurulu\u015f i\u00e7in bilin\u00e7li kararlar almak \u00fczere iyi analiz edilirse verimli sonu\u00e7lara yol a\u00e7abilir.  <a href=\"https:\/\/www.questionpro.com\">online anket yaz\u0131l\u0131m\u0131<\/a>  QuestionPro gibi, ara\u015ft\u0131rmac\u0131lar, kat\u0131l\u0131mc\u0131lar \u00e7evrimi\u00e7i ankete kat\u0131ld\u0131k\u00e7a ger\u00e7ek zamanl\u0131 olarak g\u00fcncellenmeye devam eden bir g\u00f6sterge tablosunda analiz edilmi\u015f verileri alabilirler. Bu g\u00f6sterge tablosunda sunulan veriler, pazar ara\u015ft\u0131rmas\u0131 i\u00e7in istatistiksel analiz kolayl\u0131\u011f\u0131 sa\u011flamak amac\u0131yla \u00e7izelge ve grafik \u015feklindedir.<\/li>\n<li><strong>Anket yan\u0131tlar\u0131n\u0131n \u015feffaf bir \u015fekilde raporlanmas\u0131:  <\/strong>\u00c7evrimi\u00e7i anketlerden elde edilen veriler kullan\u0131larak olu\u015fturulan ara\u015ft\u0131rma raporlar\u0131 kurulu\u015flar\u0131n t\u00fcm payda\u015flar\u0131yla payla\u015f\u0131lmal\u0131d\u0131r, b\u00f6ylece her \u00fcye anketlerden elde edilen verilerden haberdar olur. Her kat\u0131l\u0131mc\u0131 ayr\u0131ca girdilerinin kurulu\u015f taraf\u0131ndan uyguland\u0131\u011f\u0131n\u0131 anlamal\u0131d\u0131r &#8211; bu \u015fekilde, iyile\u015ftirme i\u00e7in geri bildirim sa\u011flama konusunda d\u00fcr\u00fcst olma konusunda kurulu\u015fa g\u00fcveneceklerdir.<\/li>\n<\/ol>\n<h2><b>\u00c7evrimi\u00e7i Anket \u00d6rnekleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i bir anket, m\u00fc\u015fterilerden veya \u00e7al\u0131\u015fanlardan bilgi toplamak i\u00e7in zorunlu bir ara\u00e7 olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015e\u00f6yle bir \u00f6rnek verelim <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri\u0307 memnuni\u0307yeti\u0307 online anketi\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kap\u0131dan kap\u0131ya yemek da\u011f\u0131t\u0131m hizmeti veren bir markan\u0131n m\u00fc\u015fteri memnuniyetini en \u00fcst d\u00fczeyde tutmas\u0131 \u00e7ok kritiktir. Her zaman m\u00fc\u015fteri geri bildirimlerini ve en etkili toplama y\u00f6ntemini de\u011ferlendirmeleri gerekir  <\/span><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri\u0307 memnuni\u0307yeti\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Geri bildirim, <a href=\"https:\/\/www.questionpro.com\/blog\/door-to-door-survey\/\">kap\u0131 kap\u0131<\/a> dola\u015farak \u00e7evrimi\u00e7i bir <a href=\"https:\/\/www.questionpro.com\/blog\/door-to-door-survey\/\">anket<\/a> yapmakt\u0131r. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Her teslimat g\u00f6revlisi yeme\u011fi teslim ettikten sonra, marka ya <\/span><a href=\"https:\/\/www.questionpro.com\/rating-scale.html\"><br \/>\n  <span style=\"font-weight: 400;\">derecelendirme \u00f6l\u00e7e\u011fi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> mobil uygulamalar\u0131nda veya web sitelerinde anket. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler deneyimleri hakk\u0131nda ger\u00e7ek zamanl\u0131 olarak g\u00f6r\u00fc\u015f bildirebilir ve marka s\u00fcrekli olarak yemek ve teslimat kalitesinde iyile\u015ftirmeler yapmak i\u00e7in \u00e7al\u0131\u015fabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket y\u00fcr\u00fctmenin bir ba\u015fka \u00f6rne\u011fi de <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/hr-company-and-supervisor-evaluation\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 anketi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir kurulu\u015fun ba\u015far\u0131s\u0131n\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 \u00e7al\u0131\u015fanlar\u0131na ba\u011fl\u0131d\u0131r. \u00c7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131n\u0131 sa\u011flamak, y\u00f6netimin s\u00fcrekli \u00e7aba g\u00f6stermesini gerektirir. D\u00fczenli aral\u0131klarla \u00e7evrimi\u00e7i anketler d\u00fczenlemek, \u0130K ekibinin \u00e7al\u0131\u015fanlar aras\u0131ndaki ba\u011fl\u0131l\u0131k d\u00fczeylerini de\u011ferlendirmesine yard\u0131mc\u0131 olacakt\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Al\u0131nan geri bildirimleri analiz ederek ve \u00e7al\u0131\u015fanlar\u0131n geli\u015ftirilebilece\u011fini d\u00fc\u015f\u00fcnd\u00fckleri y\u00f6nleri iyile\u015ftirerek bir kurulu\u015f, \u00e7al\u0131\u015fan memnuniyet oranlar\u0131n\u0131n belirli bir s\u00fcre i\u00e7inde iyile\u015ftirilmesini sa\u011flayabilir.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri memnuniyeti veya ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 analiz etmek i\u00e7in yap\u0131lan \u00e7evrimi\u00e7i anketlerde, ara\u015ft\u0131rmac\u0131lar i\u00e7in uygun bir \u00f6rneklem, hedef kitleyi temsil edebilecek bir \u00f6rneklem se\u00e7mek \u00e7ok \u00f6nemli olabilir.<\/span><\/p>\n<p>A\u015fa\u011f\u0131dakiler gibi \u00e7e\u015fitli olas\u0131l\u0131kl\u0131 \u00f6rnekleme y\u00f6ntemleri  <a href=\"https:\/\/www.questionpro.com\/blog\/cluster-sampling\/\"><span style=\"font-weight: 400;\">k\u00fcme \u00f6rneklemesi<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/simple-random-sampling\/\"><span style=\"font-weight: 400;\">basit rastgele \u00f6rnekleme<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\"><span style=\"font-weight: 400;\">tabakal\u0131 \u00f6rnekleme<\/span><\/a><span style=\"font-weight: 400;\">  ve  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/systematic-sampling\/\"><span style=\"font-weight: 400;\">sistematik \u00f6rnekleme<\/span><\/a><span style=\"font-weight: 400;\">  ve ayr\u0131ca olas\u0131l\u0131kl\u0131 olmayan \u00f6rnekleme y\u00f6ntemleri gibi  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/snowball-sampling\/\"><span style=\"font-weight: 400;\">kartopu \u00f6rneklemesi<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/judgmental-sampling\/\"><span style=\"font-weight: 400;\">yarg\u0131sal \u00f6rnekleme<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/convenience-sampling\/\"><span style=\"font-weight: 400;\">kolayda \u00f6rnekleme<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/consecutive-sampling\/\"><span style=\"font-weight: 400;\">ard\u0131\u015f\u0131k \u00f6rnekleme<\/span><\/a><span style=\"font-weight: 400;\">  ve  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quota-sampling\/\"><span style=\"font-weight: 400;\">kota \u00f6rneklemesi<\/span><\/a><span style=\"font-weight: 400;\">  etkili sonu\u00e7lar i\u00e7in uygulanmal\u0131d\u0131r.  <\/span><\/p>\n<h2><b>\u00c7evrimi\u00e7i Anketlerin Avantajlar\u0131<\/b><\/h2>\n<ul>\n<li><b>Hedef kitleye ula\u015fmak i\u00e7in daha h\u0131zl\u0131 bir ara\u00e7: <\/b><span style=\"font-weight: 400;\">Ka\u011f\u0131t kalem anketleri gibi di\u011fer anket tekniklerine k\u0131yasla, \u00e7evrimi\u00e7i anketler kat\u0131l\u0131mc\u0131lardan geri bildirim alma konusunda son derece h\u0131zl\u0131d\u0131r. <\/span> <\/li>\n<li><b>Ger\u00e7ek zamanl\u0131 analiz:<\/b><span style=\"font-weight: 400;\">  Bilgi toplad\u0131ktan sonra analiz, ara\u015ft\u0131rmac\u0131lar\u0131n h\u0131zl\u0131 aksiyon almalar\u0131 i\u00e7in \u00f6nemli bir ad\u0131md\u0131r. Mevcut \u00e7evrimi\u00e7i anket yaz\u0131l\u0131m\u0131 ile ara\u015ft\u0131rmac\u0131lar, toplanan verileri merkezi bir kontrol panelinden ger\u00e7ek zamanl\u0131 olarak analiz edebilirler.<\/span><\/li>\n<li><b>Uygun maliyetli:<\/b><span style=\"font-weight: 400;\"> Gerekli minimum kaynak nedeniyle, \u00e7evrimi\u00e7i anketler telefonla veya ka\u011f\u0131t kalemle yap\u0131lan anketler gibi di\u011fer anket y\u00f6ntemlerinden \u00e7ok daha ucuzdur. <\/span> <\/li>\n<li><b>Minimum hata pay\u0131:<\/b><span style=\"font-weight: 400;\">  Geleneksel anket y\u00f6ntemlerinden farkl\u0131 olarak, kat\u0131l\u0131mc\u0131lar anketleri bir arac\u0131 olmadan do\u011frudan yan\u0131tlamaktad\u0131r. Bu  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/margin-of-error\/\"><br \/>\n  <span style=\"font-weight: 400;\">hata pay\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Bu nedenle, \u00e7evrimi\u00e7i anketler s\u00f6z konusu oldu\u011funda \u00e7ok s\u0131n\u0131rl\u0131d\u0131r. <\/span> <\/li>\n<li><b>Kat\u0131l\u0131mc\u0131lar i\u00e7in anla\u015f\u0131lmas\u0131 kolay:<\/b><span style=\"font-weight: 400;\"> \u00c7evrimi\u00e7i anketler genellikle e-posta gelen kutusuna veya sosyal medyaya geldi\u011fi i\u00e7in yan\u0131tlanmas\u0131 \u00e7ok kolayd\u0131r, bir t\u0131klamayla yan\u0131tlanabilir. <\/span> <\/li>\n<li><b>Ara\u015ft\u0131rmac\u0131lara zaman kazand\u0131r\u0131r:<\/b><span style=\"font-weight: 400;\"> \u00c7evrimi\u00e7i anketlerin yap\u0131land\u0131r\u0131lmas\u0131 ve g\u00f6nderilmesi h\u0131zl\u0131d\u0131r ve kolayl\u0131\u011f\u0131 nedeniyle ara\u015ft\u0131rmac\u0131lar\u0131n zaman\u0131ndan tasarruf etme e\u011filimindedir.<\/span><\/li>\n<li><b>Kat\u0131l\u0131mc\u0131lar daha d\u00fcr\u00fcstt\u00fcr:  <span style=\"font-weight: 400;\">Bir hedef kitle i\u00e7inde \u00e7evrimi\u00e7i bir anket yap\u0131ld\u0131\u011f\u0131nda, ara\u015ft\u0131rmac\u0131lar kat\u0131l\u0131mc\u0131lar\u0131n anonim olarak yan\u0131t vermesine izin verir. \u00c7evrimi\u00e7i anketlerde anonimlik s\u00f6z konusu oldu\u011fundan, kat\u0131l\u0131mc\u0131lar geri bildirimde bulunurken genellikle daha d\u00fcr\u00fcst ve do\u011fru bir davran\u0131\u015f sergilerler.  <\/span><\/b><\/li>\n<\/ul>\n<h3><b>\u00c7evrimi\u00e7i Anketlerin Dezavantajlar\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Kat\u0131l\u0131mc\u0131 \u0130\u015fbirli\u011fi Sorunlar\u0131:<\/b><span style=\"font-weight: 400;\">  \u00c7evrimi\u00e7i kullan\u0131c\u0131lar genellikle anketler, teklifler ve di\u011fer bir\u00e7ok internet maskaral\u0131\u011f\u0131 ile bombard\u0131mana tutulur. \u00d6nemli bir \u00e7evrimi\u00e7i anketin g\u00f6zden ka\u00e7mas\u0131 veya cevaps\u0131z b\u0131rak\u0131lmas\u0131 ihtimali vard\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u015e\u00fcpheli veri g\u00fcvenilirli\u011fi:<\/b><span style=\"font-weight: 400;\">  \u00c7evrimi\u00e7i anketler, bir arac\u0131 veya g\u00f6r\u00fc\u015fmeci olmadan ger\u00e7ekle\u015ftirilir. Bu eksiklik nedeniyle, al\u0131nan geri bildirimler bir\u00e7ok durumda sorgulanabilir olarak de\u011ferlendirilebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>N\u00fcfusun belirli kesimlerine s\u0131n\u0131rl\u0131 eri\u015fim:<\/b><span style=\"font-weight: 400;\">  Hedef kitlenin d\u00fcnya \u00e7ap\u0131nda web&#8217;e eri\u015fimi olmayan kesimleri olabilir. Bir\u00e7ok durumda, bu t\u00fcr ki\u015filerden al\u0131nan geri bildirimler ara\u015ft\u0131rma i\u00e7in etkili olabilir. \u00d6rne\u011fin, bir STK Gana&#8217;n\u0131n daha az \u015fansl\u0131 insanlar\u0131 hakk\u0131nda bilgi edinmek i\u00e7in ara\u015ft\u0131rma yap\u0131yorsa, ara\u015ft\u0131rmac\u0131lar\u0131n veri toplamas\u0131n\u0131 zorla\u015ft\u0131ran \u00e7evrimi\u00e7i anketlere eri\u015fimleri olmas\u0131 pek olas\u0131 de\u011fildir. Ama, QuestionPro \u00e7evrimd\u0131\u015f\u0131  <\/span><a href=\"https:\/\/www.questionpro.com\/mobile\/\"><br \/>\n  <span style=\"font-weight: 400;\">mobil uygulama<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Wifi ve cep telefonu ba\u011flant\u0131s\u0131 olmadan \u00e7evrimd\u0131\u015f\u0131 bilgi toplanmas\u0131na olanak tan\u0131r.<\/span><\/li>\n<\/ul>\n<h2><b>\u00c7evrimi\u00e7i Anketler Nas\u0131l Olu\u015fturulur?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bir <a href=\"https:\/\/www.questionpro.com\/survey-creator.html\">anket olu\u015fturucu<\/a>, \u00e7evrimi\u00e7i bir anket olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131da belirtilen \u00fc\u00e7 yoldan birini kullanabilir. QuestionPro&#8217;yu kullanarak, s\u0131f\u0131rdan veya bir word belgesinden bir anketi i\u00e7e aktararak veya haz\u0131r \u015fablonlar\u0131 kullanarak anketler olu\u015fturabilirsiniz.  <\/span><\/p>\n<p><b>Yeni Anket:<\/b><span style=\"font-weight: 400;\">  QuestionPro taraf\u0131ndan sunulan 40&#8217;tan fazla soru t\u00fcr\u00fcyle, bir anket olu\u015fturucu rahatl\u0131kla s\u0131f\u0131rdan bir \u00e7evrimi\u00e7i anket olu\u015fturabilir. Bu \u00e7evrimi\u00e7i anketin her b\u00f6l\u00fcm\u00fc \u00f6zelle\u015ftirilebilir. \u00d6rne\u011fin, kurulu\u015fun renk temas\u0131, markala\u015fman\u0131n di\u011fer melekleriyle birlikte ankete yerle\u015ftirilebilir.  <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61614\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Create-a-survey-from-scratch.png\" alt=\"S\u0131f\u0131rdan bir \u00e7evrimi\u00e7i anket olu\u015fturma\" width=\"900\" height=\"309\"><\/p>\n<p><b>Bir Word Belgesinden \u0130\u00e7e Aktarma: <\/b><span style=\"font-weight: 400;\">Belirli bir s\u00f6zdizimini takip ederek, ara\u015ft\u0131rmac\u0131lar bir word belgesini anket yaz\u0131l\u0131m\u0131na aktararak \u00e7evrimi\u00e7i bir anket olu\u015fturabilirler. <\/span> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61612\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Create-a-survey-using-Word-document.png\" alt=\"Word belgesini kullanarak \u00e7evrimi\u00e7i bir anket olu\u015fturma\" width=\"900\" height=\"490\"><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u015eablonlar:<\/b><span style=\"font-weight: 400;\"> QuestionPro 300&#8217;den fazla \u015fablon sunar <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket \u015fablonlar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  birka\u00e7 saniye i\u00e7inde anket olu\u015fturmak i\u00e7in uygulanabilir. Bu \u015fablonlar da kullan\u0131m kolayl\u0131\u011f\u0131 i\u00e7in kategorilere ayr\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><b>Anket olu\u015ftururken anket yan\u0131t oran\u0131n\u0131 iyile\u015ftirme ad\u0131mlar\u0131:  <\/b><\/p>\n<ul>\n<li><b>H\u0131zl\u0131 olun:<\/b><span style=\"font-weight: 400;\"> Bir anket ne kadar k\u0131sa olursa, kat\u0131l\u0131mc\u0131lar\u0131n anketi bitirme \u015fans\u0131n\u0131 art\u0131raca\u011f\u0131 i\u00e7in daha h\u0131zl\u0131 yan\u0131t almak o kadar iyi olacakt\u0131r. <\/span> <\/li>\n<li><b>Hediye kuponlar\u0131 ve di\u011fer te\u015fvikler sunun: <span style=\"font-weight: 400;\">Bir Starbuck veya Amazon hediye kuponu ve di\u011fer te\u015fvikler, kat\u0131l\u0131mc\u0131lar\u0131 anketi tamamlamalar\u0131 i\u00e7in motive edecektir.<\/span><\/b><\/li>\n<li><strong>G\u00fcvenilir bir kitle sat\u0131n al\u0131n:<\/strong> <span style=\"font-weight: 400;\">Gibi bir platform ile <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro Hedef Kitle<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> 22 milyondan fazla panelisti bulunan bir kurulu\u015f, hedeflerini ger\u00e7ekle\u015ftiren do\u011fru yan\u0131tlar alaca\u011f\u0131ndan emin olabilir.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Online anket uygulamas\u0131nda her y\u0131l g\u00f6zlemledi\u011fimiz b\u00fcy\u00fcmenin ana nedeni d\u00fc\u015f\u00fck maliyetlerdir, buna ek olarak, online anket yapmak eri\u015fimin b\u00fcy\u00fckl\u00fc\u011f\u00fc nedeniyle [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":620520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7evrimi\u00e7i Anketler: Nedir, avantajlar\u0131 ve \u00f6rnekleri | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00c7evrimi\u00e7i anketler hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi edinin. \u00c7evrimi\u00e7i bir anketin Tan\u0131m\u0131na, \u00d6zelliklerine, \u00d6rneklerine, Avantajlar\u0131na ve Dezavantajlar\u0131na bak\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, 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