{"id":730838,"date":"2022-05-20T17:25:27","date_gmt":"2022-05-21T00:25:27","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/en-iyi-7-uxpressia-alternatifi-ve-rakibi\/"},"modified":"2022-05-20T17:25:27","modified_gmt":"2022-05-20T17:25:27","slug":"en-iyi-7-uxpressia-alternatifi-ve-rakibi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/en-iyi-7-uxpressia-alternatifi-ve-rakibi\/","title":{"rendered":"En iyi 7 UXPressia Alternatifi ve Rakibi"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu Haritalar\u0131n\u0131z\u0131 (CJM) olu\u015fturmak i\u00e7in UXPressia&#8217;y\u0131 denediniz, ancak yine de yaz\u0131l\u0131m\u0131n sunduklar\u0131na tam olarak uyum sa\u011flayamad\u0131n\u0131z m\u0131? CJM&#8217;nizi daha verimli bir \u015fekilde olu\u015fturmak i\u00e7in ba\u015fka bir platform alternatifi olmas\u0131n\u0131 ister miydiniz? \u0130yi haberlerim var! Mevcut CJM yaz\u0131l\u0131m pazar\u0131 UXPressia&#8217;ya alternatiflerle dolu.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">UXPressia&#8217;n\u0131n ne oldu\u011funu, neden ba\u015fka bir alternatif d\u00fc\u015f\u00fcnmeniz gerekti\u011fini ve denemeniz gereken yedi M\u00fc\u015fteri Yolculu\u011fu Haritalama arac\u0131n\u0131 \u00f6\u011frenmek istiyorsan\u0131z buralarda kal\u0131n!<\/span><\/p>\n<h2>UXPressia nedir?<\/h2>\n<p><span style=\"font-weight: 300;\">UXPressia, m\u00fc\u015fteri yolculu\u011fu a\u015famalar\u0131 boyunca m\u00fc\u015fteri etkile\u015fimlerinin ve temas noktalar\u0131n\u0131n g\u00f6rselle\u015ftirilmesini kolayla\u015ft\u0131rmak i\u00e7in m\u00fc\u015fteri yolculu\u011fu <a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\" target=\"_blank\" rel=\"noopener\">haritalamas\u0131na<\/a> yard\u0131mc\u0131 olan i\u015fbirli\u011fine dayal\u0131 bir kullan\u0131c\u0131 deneyimi platformudur. CJM, m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 derinlemesine incelemek ve b\u00f6ylece daha iyi <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri deneyimleri<\/a> yaratmak i\u00e7in kritik \u00f6neme sahiptir.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bununla birlikte, UXPressia, sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in kullan\u0131c\u0131 davran\u0131\u015f analizi yapmak i\u00e7in harika \u00f6zelliklere sahiptir. UXPressia&#8217;n\u0131n kullan\u0131ma haz\u0131r veya gerekirse de\u011fi\u015ftirilebilecek bir\u00e7ok \u015fablonu oldu\u011funu belirtmekte fayda var.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Platform ayr\u0131ca y\u00f6netilebilir, kusursuz ve zarif g\u00f6rsel temsili sayesinde h\u0131zl\u0131 ve kolay bir analiz sonucu elde edilmesini sa\u011flar. Ayr\u0131ca platform kullan\u0131c\u0131lar\u0131, CJM&#8217;lerini olu\u015ftururken ortaya \u00e7\u0131kabilecek herhangi bir endi\u015fe hakk\u0131nda \u00f6neriler, k\u0131lavuzlar bulabilecekleri veya sorular sorabilecekleri sanal bir sohbete eri\u015febilirler.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">UXPressia&#8217;n\u0131n \u015fu anda halka sundu\u011fu fiyatlar \u00dccretsiz hesap (s\u0131n\u0131rlamalar bir sonraki b\u00f6l\u00fcmde konu\u015fulacak), Starter (16 USD \/ ay), Pro (36 USD \/ ay) ve Enterprise (\u00f6zel fiyatland\u0131rma).<\/span><\/p>\n<h2>Neden UXPressia&#8217;ya bir alternatif ar\u0131yorsunuz?<\/h2>\n<p><span style=\"font-weight: 300;\">Sonu\u00e7 olarak, UXPressia olduk\u00e7a eksiksiz, ancak t\u00fcm yaz\u0131l\u0131mlar gibi, kullan\u0131c\u0131lar\u0131n di\u011fer alternatifleri g\u00f6zden ge\u00e7irme fikrini d\u00fc\u015f\u00fcnmelerine neden olan baz\u0131 dezavantajlar\u0131 var.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Capterra kullan\u0131c\u0131 incelemelerine g\u00f6re, ana dezavantajlar \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u00dccretsiz s\u00fcr\u00fcm, m\u00fc\u015fteri yolculu\u011fu haritalar\u0131, persona ve etki haritas\u0131 kullan\u0131c\u0131lar\u0131n\u0131n yaln\u0131zca 1 tane olu\u015fturabilece\u011fi say\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok s\u0131n\u0131rl\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Kullan\u0131c\u0131lar ayn\u0131 anda yaln\u0131zca 1 proje ile \u00e7al\u0131\u015fma se\u00e7ene\u011fine sahiptir.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">CJM ve Personalar tamamen \u00f6zelle\u015ftirilemez ve d\u00fczenlemeler (i\u00e7erik t\u00fcrleri) \u00e7ok k\u0131s\u0131tl\u0131d\u0131r<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Yaln\u0131zca s\u0131n\u0131rl\u0131 say\u0131da dil i\u00e7in kullan\u0131labilir.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Aray\u00fcz zaman zaman yava\u015f ve hantal olabiliyor, bu da mevcut CJM&#8217;de d\u00fczenleme yapmay\u0131 zorla\u015ft\u0131r\u0131yor.<\/span><\/li>\n<\/ul>\n<h2>7 En \u0130yi UXPressia Alternatifleri ve Rakipleri<\/h2>\n<h3>1. Temas Noktas\u0131<\/h3>\n<p><span style=\"font-weight: 300;\">Temas noktas\u0131, bir \u015firket ile m\u00fc\u015fteri aras\u0131ndaki her bir temas noktas\u0131n\u0131 derinlemesine incelemek i\u00e7in kullan\u0131lan \u00f6zel bir ara\u00e7t\u0131r. Bu \u00f6zel yaz\u0131l\u0131m sayesinde \u015firketler, m\u00fc\u015fterilerinin her bir etkile\u015fimini analiz edebilir ve hatta dikkate almad\u0131klar\u0131 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener\">temas noktalar\u0131n\u0131<\/a> belirleyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu arac\u0131n en b\u00fcy\u00fck avantaj\u0131, i\u015fbirli\u011fine dayal\u0131 bir m\u00fc\u015fteri yolculu\u011fu haritas\u0131 tasarlamak ve farkl\u0131 ekip \u00fcyelerine g\u00f6revler atamak i\u00e7in kolektif olarak \u00e7al\u0131\u015fman\u0131za olanak sa\u011flamas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Temas noktalar\u0131ndaki iyile\u015ftirme alanlar\u0131n\u0131 belirlemek ve m\u00fc\u015fterileri \u00e7ekmek, d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak veya elde tutmak s\u00f6z konusu oldu\u011funda hangilerinin en \u00f6nemli oldu\u011funa karar vermek i\u00e7in ideal bir platformdur.<\/span><\/p>\n<h3>2. CFN \u0130\u00e7g\u00f6r\u00fc<\/h3>\n<p><span style=\"font-weight: 300;\">CFN Insight, kurulu\u015flar\u0131n her bir temas noktas\u0131n\u0131 ayr\u0131 ayr\u0131 analiz ederek i\u00e7g\u00f6r\u00fcler elde etmesine ve t\u00fcketiciler i\u00e7in m\u00fc\u015fteri deneyimini iyile\u015ftirmesine olanak tan\u0131yan bir ba\u015fka m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u00d6te yandan bu ara\u00e7, geli\u015ftirmek istedi\u011finiz her i\u015f alan\u0131na veya a\u015famaya bir sahip ataman\u0131za olanak tan\u0131r. Dolay\u0131s\u0131yla, bu ki\u015fi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri yolculu\u011funu<\/a> iyile\u015ftirecek \u00f6nlemlerin uygulanmas\u0131ndan ve izlenmesinden sorumlu olacakt\u0131r.<\/span><\/p>\n<h3>3. Microsoft Visio<\/h3>\n<p><span style=\"font-weight: 300;\">Microsoft Visio, m\u00fc\u015fterilerimizin verilerinden diyagramlar ve ak\u0131\u015f \u015femalar\u0131 tasarlaman\u0131za olanak tan\u0131yan bir Microsoft veri g\u00f6rselle\u015ftirme arac\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu platform, diyagram olu\u015fturmay\u0131 kolayla\u015ft\u0131rmay\u0131 ve teknik olmayan kullan\u0131c\u0131lar (m\u00fc\u015fteri ili\u015fkileri y\u00f6netimine adanm\u0131\u015f profesyoneller gibi) taraf\u0131ndan ger\u00e7ekle\u015ftirilmesini ama\u00e7lamaktad\u0131r. Platform ayr\u0131ca diyagram olu\u015fturmay\u0131 basitle\u015ftiren \u00f6nceden tasarlanm\u0131\u015f nesneler, \u015fekiller ve \u015fablonlar i\u00e7erir.<\/span><\/p>\n<h3>4. Kanvanizat\u00f6r<\/h3>\n<p><span style=\"font-weight: 300;\">Canvanizer i, kurulu\u015funuzun farkl\u0131 alanlar\u0131n\u0131 inceleyen ve m\u00fc\u015fteri oda\u011f\u0131n\u0131 i\u00e7eren bir m\u00fc\u015fteri haritalama yaz\u0131l\u0131m\u0131d\u0131r. Canvanizer, fikirlerin ve kavramlar\u0131n bir tuval olarak geli\u015ftirilmesini, beyin f\u0131rt\u0131nas\u0131 yap\u0131lmas\u0131n\u0131 ve yap\u0131land\u0131r\u0131lmas\u0131n\u0131 hedefler.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Projenin t\u00fcr\u00fcne ba\u011fl\u0131 olarak, farkl\u0131 \u015fablonlar aras\u0131ndan se\u00e7im yapabilir veya bo\u015f bir tuval ile ba\u015ftan ba\u015flayabilirsiniz. Ana avantaj\u0131 \u00fccretsiz bir ara\u00e7 olmas\u0131d\u0131r.<\/span><\/p>\n<blockquote><p>M\u00fc\u015fteri yolculu\u011fu hakk\u0131nda okumay\u0131 seviyorsan\u0131z, <a href=\"https:\/\/www.questionpro.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener\">kullan\u0131c\u0131 yolculu\u011fu haritas\u0131<\/a> hakk\u0131nda bilgi edinmek ilginizi \u00e7ekebilir<\/p><\/blockquote>\n<h3><\/h3>\n<h3>5. IBM Yolculuk Tasar\u0131mc\u0131s\u0131<\/h3>\n<p><span style=\"font-weight: 300;\">IBM Journey Designer, kullan\u0131c\u0131lar\u0131n dakikalar i\u00e7inde m\u00fc\u015fteri yolculuklar\u0131 olu\u015fturmaya ba\u015flamas\u0131n\u0131 sa\u011flar. Pazarlama, sat\u0131\u015f ve m\u00fc\u015fteri hizmetleri, kanallar aras\u0131 yolculuklar\u0131 i\u015fbirli\u011fi i\u00e7inde g\u00f6rselle\u015ftirebilir, ortak pazarlama hedefleri belirleyebilir ve birden fazla \u00f6ncelikli segment i\u00e7in s\u00fcr\u00fckle ve b\u0131rak \u00f6zellikli, kullan\u0131m\u0131 kolay bir aray\u00fczde \u00f6zel m\u00fc\u015fteri deneyimleri tasarlayabilir. Kullan\u0131c\u0131lar ayr\u0131ca m\u00fc\u015fteri yolculuklar\u0131n\u0131n in\u015fas\u0131 s\u0131ras\u0131nda g\u00f6r\u00fc\u015fmelere kat\u0131labilir, dosya g\u00f6nderebilir ve ekip \u00fcyelerini herhangi bir etkinlikten haberdar edebilir.<\/span><\/p>\n<h3>6. Smaply<\/h3>\n<p><span style=\"font-weight: 300;\">Smaply, m\u00fc\u015fterilerimizin yolculuk haritas\u0131n\u0131 \u00e7\u0131karmak i\u00e7in olu\u015fturulmu\u015f bir yaz\u0131l\u0131md\u0131r. \u00d6zellikle, \u015firketlerin m\u00fc\u015fterilerinin marka ile olan deneyimlerini ve etkile\u015fimlerini y\u00f6netmelerine ve ard\u0131ndan bunu bir m\u00fc\u015fteri yolculu\u011funda g\u00f6rsel olarak temsil etmelerine olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u00dc\u00e7 b\u00f6l\u00fcmden olu\u015fmaktad\u0131r: Yolculuk Haritalar\u0131, Payda\u015f Haritalar\u0131 ve \u0130nsanlar. B\u00f6ylece \u015firketler, &#8220;Personas&#8221; \u00fcr\u00fcn\u00fc arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri yolculu\u011funun haritas\u0131n\u0131 \u00e7\u0131karman\u0131n yan\u0131 s\u0131ra m\u00fc\u015fterilerinin profillerini de olu\u015fturabiliyor.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u00d6te yandan Smaply, \u015firketlerin \u00fcr\u00fcn veya hizmetlerinden biriyle ilgili etki unsurlar\u0131n\u0131 analiz edebilmeleri i\u00e7in belirli bir \u00fcr\u00fcn\u00fcn ekosisteminin g\u00f6rselle\u015ftirilmesini de sa\u011flar.<\/span><\/p>\n<h3>7. Power BI<\/h3>\n<p><span style=\"font-weight: 300;\">Power BI, kolayca veri g\u00f6rselle\u015ftirmeleri olu\u015fturmak ve m\u00fc\u015fteri ili\u015fkileriyle ba\u011flant\u0131l\u0131 performans g\u00f6stergelerimizi izlemek i\u00e7in bir di\u011fer \u00f6nemli ara\u00e7t\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Power BI&#8217;\u0131n g\u00fc\u00e7l\u00fc y\u00f6nlerinden biri, kurumlar\u0131n i\u015f ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f bir ara\u00e7 olmas\u0131 ve verilerin okunmas\u0131n\u0131 kolayla\u015ft\u0131ran i\u015f anahtarlar\u0131nda g\u00f6rsel olarak \u00e7ekici kurumsal g\u00f6sterge tablolar\u0131 ve raporlar\u0131n geli\u015ftirilmesine olanak sa\u011flamas\u0131d\u0131r. ve performans g\u00f6stergeleri ve KPI&#8217;lar.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Power BI ayr\u0131ca CRM sistemleri, Google Analytics, Semrush, Salesforce vb. gibi \u00e7ok say\u0131da veri kayna\u011f\u0131, platform, API ve yaz\u0131l\u0131mla entegre olur.<\/span><\/p>\n<blockquote><p> <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri yolculu\u011fu kanvas\u0131n\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin ve \u015fablonumuzu indirin.<\/p><\/blockquote>\n<h2><\/h2>\n<h2><b>M\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131n\u0131zdan en iyi \u015fekilde nas\u0131l yararlanabilirsiniz?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131, m\u00fc\u015fterilerinize daha yak\u0131n olmak ve onlar\u0131 daha iyi anlamak istiyorsan\u0131z ideal bir ara\u00e7t\u0131r. \u0130\u015finizi geli\u015ftirmenize ve her \u015feyden \u00f6nce m\u00fc\u015fterilerinizle ili\u015fkilerinizi g\u00fc\u00e7lendirmenize yard\u0131mc\u0131 olacakt\u0131r. Bu nedenle eksiksiz ve verimli bir CJM platformu se\u00e7mek, m\u00fc\u015fterinizin t\u00fcm etkile\u015fimlerinin ve temas noktalar\u0131n\u0131n en iyi temsilini olu\u015fturman\u0131n anahtar\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu ara\u00e7lar\u0131n, m\u00fc\u015fterilerinizin yolculu\u011funu anlamak i\u00e7in bulmacan\u0131n sadece k\u00fc\u00e7\u00fck bir par\u00e7as\u0131 oldu\u011funu belirtmek de \u00f6nemlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">CJM&#8217;niz zaten mevcutsa, art\u0131k onu kullanman\u0131n zaman\u0131 geldi! Bir m\u00fc\u015fteri deneyimi y\u00f6netim platformu kullanarak CX program\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin ve m\u00fc\u015fteri yolculu\u011fu haritan\u0131zdan daha fazla yararlan\u0131n.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">QuestionPro CX, i\u015fletmelerin t\u00fcm m\u00fc\u015fteri yolculu\u011fu boyunca geri bildirim almas\u0131n\u0131 sa\u011flar.  <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a> ile sorunlar\u0131n nerede ya\u015fand\u0131\u011f\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde belirleyebilir ve m\u00fc\u015fterilerin markan\u0131z\u0131n savunucular\u0131na d\u00f6n\u00fc\u015fmesini neyin engelledi\u011fini tespit edebilirsiniz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri Yolculu\u011fu Haritalar\u0131n\u0131z\u0131 (CJM) olu\u015fturmak i\u00e7in UXPressia&#8217;y\u0131 denediniz, ancak yine de yaz\u0131l\u0131m\u0131n sunduklar\u0131na tam olarak uyum sa\u011flayamad\u0131n\u0131z m\u0131? CJM&#8217;nizi daha [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":710807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1401],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En iyi 7 UXPressia Alternatifi ve Rakibi | QuestionPro<\/title>\n<meta name=\"description\" content=\"UXPressia&#039;n\u0131n ne oldu\u011funu, neden ba\u015fka bir alternatif d\u00fc\u015f\u00fcnmeniz gerekti\u011fini ve denemeniz gereken yedi M\u00fc\u015fteri Yolculu\u011fu Haritalama arac\u0131n\u0131 \u00f6\u011frenin! 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