{"id":730856,"date":"2022-09-17T11:00:49","date_gmt":"2022-09-17T18:00:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/hakikat-anlari-nelerdir-ucretsiz-ornekler\/"},"modified":"2022-09-17T11:00:49","modified_gmt":"2022-09-17T11:00:49","slug":"hakikat-anlari-nelerdir-ucretsiz-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/hakikat-anlari-nelerdir-ucretsiz-ornekler\/","title":{"rendered":"Hakikat Anlar\u0131: Nelerdir + \u00dccretsiz \u00d6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do\u011fruluk Anlar\u0131, bir s\u00fcredir m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 takip ediyorsan\u0131z \u015f\u00fcphesiz a\u015fina oldu\u011funuz bir kavramd\u0131r. Zaman zaman yanl\u0131\u015f yorumlanmakta ve bazen de m\u00fc\u015fteri ili\u015fkilerindeki \u00f6nemli kav\u015faklarla kar\u0131\u015ft\u0131r\u0131lmaktad\u0131r. Ancak bu hik\u00e2yenin sadece ba\u015flang\u0131c\u0131 ve bundan \u00e7ok daha fazlas\u0131 var.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri yolculu\u011fu, bir marka ile birden fazla etkile\u015fimi i\u00e7erir. En \u00f6nemli anlara Hakikat Anlar\u0131 denir. Firmalar\u0131n genel olarak m\u00fc\u015fteri deneyimlerini iyile\u015ftirmeleri \u00e7ok \u00f6nemli olsa da, Do\u011fruluk anlar\u0131na odaklanmak m\u00fc\u015fteri yolculuklar\u0131n\u0131 iyile\u015ftirmeye yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fruluk Anlar\u0131n\u0131n ne oldu\u011funa, baz\u0131 \u00f6rneklere ve neden m\u00fc\u015fterinizin yolculu\u011fu boyunca bunlar\u0131 araman\u0131z gerekti\u011fine bir g\u00f6z atal\u0131m.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ger\u00e7eklik anlar\u0131 nelerdir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do\u011fruluk Anlar\u0131, bir m\u00fc\u015fterinin bir markayla ili\u015fkisi boyunca \u00f6nemli bir olay\u0131n meydana geldi\u011fi ve o markaya ili\u015fkin bir alg\u0131n\u0131n olu\u015ftu\u011fu noktalar\u0131 ifade eder. Pazarlamac\u0131lar\u0131n ba\u015far\u0131l\u0131, m\u00fc\u015fteri odakl\u0131 sonu\u00e7lar elde etmesine yard\u0131mc\u0131 olmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Fikir basittir: Her m\u00fc\u015fteri ba\u011flant\u0131s\u0131 \u015firket i\u00e7in bir kazan\u00e7la sonu\u00e7lan\u0131rsa, \u015firket ba\u015far\u0131l\u0131 olacakt\u0131r.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fruluk Anlar\u0131, bir m\u00fc\u015fterinin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanmaya devam edip etmeyece\u011fine karar verdi\u011fi temas noktalar\u0131d\u0131r. Bu anlar\u0131n hepsi i\u015fletmeler taraf\u0131ndan anlar\u0131n\u0131 tan\u0131mlarken dikkate al\u0131nmaz, ancak bunlar\u0131 buraya dahil etmek, kapsamlar\u0131n\u0131 ve markan\u0131z\u0131n m\u00fc\u015fteri deneyimi \u00fczerindeki etkilerini anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ki \u00f6nemli kategori Hakikat&#8217;in her bir an\u0131n\u0131 i\u00e7erir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zafer anlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ac\u0131 dolu anlar<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Zafer anlar\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zafer anlar\u0131, hizmet m\u00fc\u015fteri i\u00e7in yukar\u0131da ve \u00f6teye gitti\u011finde ortaya \u00e7\u0131kar. En unutulmaz anlardan baz\u0131lar\u0131 m\u00fc\u015fteri yolculu\u011funuzun ba\u015flar\u0131nda ortaya \u00e7\u0131kabilirken, di\u011ferleri daha sonra ortaya \u00e7\u0131kabilir. \u00c7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 sekt\u00f6rlerdeki birka\u00e7 zafer an\u0131n\u0131 inceleyelim.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Bir web sitesinden SAAS yaz\u0131l\u0131m hizmeti sat\u0131n almay\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u0130ndirim kuponu almak, &#8220;ilk ziyaret&#8221; a\u015famas\u0131nda bir zafer an\u0131 olarak kabul edilebilir.<\/span><\/i><\/p>\n<p><i><br \/>\n  <span style=\"font-weight: 400;\">Sat\u0131n alma i\u015fleminden sonra m\u00fc\u015fterilere ula\u015farak kurulum veya kullan\u0131m konusunda yard\u0131ma ihtiya\u00e7 duyup duymad\u0131klar\u0131n\u0131 sormak sat\u0131n alma sonras\u0131 i\u015flem olarak kabul edilir <\/span><br \/>\n<\/i><b><br \/>\n  <i>pozitif an<\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\"> aktivite.<\/span><br \/>\n<\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Restoranlar gibi \u00e7evrimd\u0131\u015f\u0131 i\u015fletmelerde bu uygulaman\u0131n m\u00fckemmel bir \u00f6rne\u011fi, m\u00fc\u015fterilere yemeklerini beklerken \u00fccretsiz bir i\u00e7ecek sunmakt\u0131r.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Ac\u0131 dolu anlar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ac\u0131 anlar\u0131 tats\u0131zd\u0131r ve a\u015fa\u011f\u0131dakilerin ortaya \u00e7\u0131kma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r <\/span><b>m\u00fc\u015fteriler \u00e7alkalan\u0131yor ve \u015fikayet ediyor<\/b><span style=\"font-weight: 400;\"> ba\u015fkalar\u0131na ald\u0131klar\u0131 korkun\u00e7 hizmet hakk\u0131nda bilgi veriyorlar.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Bu durumlara \u00f6rnek olarak, m\u00fc\u015fteri hizmetlerindeki bir m\u00fc\u015fteri hizmetleri temsilcisinin hattaki bir m\u00fc\u015fteriye sayg\u0131s\u0131zca davranmas\u0131 veya bir perakende sat\u0131\u015f g\u00f6revlisinin ma\u011fazada yard\u0131m isteyen bir m\u00fc\u015fteriyi g\u00f6rmezden gelmesi verilebilir.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ac\u0131 ya da \u00fcz\u00fcnt\u00fc anlar\u0131n\u0131 <\/span><b>negatif an<\/b><span style=\"font-weight: 400;\"> ola\u011fan\u00fcst\u00fc bir <\/span><b>m\u00fc\u015fteri deneyimi.<\/b><span style=\"font-weight: 400;\">  M\u00fc\u015fterilerimiz ya\u015fad\u0131klar\u0131 bir sorunu bildirdiklerinde ve biz de yard\u0131m etmek i\u00e7in elimizden gelenin \u00f6tesine ge\u00e7ti\u011fimizde ortaya \u00e7\u0131kar. Bu da markaya olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 art\u0131r\u0131r.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Bir kafede oldu\u011funuzu ve garsonun sipari\u015finizi uzun s\u00fcre bekletti\u011fi i\u00e7in \u00f6z\u00fcr diledi\u011fini ve size bir sonraki sipari\u015finiz i\u00e7in indirim i\u00e7eren bir &#8220;\u00dczg\u00fcn\u00fcm kart\u0131&#8221; verdi\u011fini hayal edin.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Moments of Truth&#8217;un s\u0131n\u0131fland\u0131rmas\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fterinin yolculu\u011funda, m\u00fc\u015fteriler yol boyunca sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen \u00e7e\u015fitli ger\u00e7ek anlar\u0131yla kar\u015f\u0131la\u015f\u0131rlar. A\u015fa\u011f\u0131da bunlardan birka\u00e7\u0131 yer almaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ger\u00e7e\u011fin S\u0131f\u0131r An\u0131 (ZMOT)<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu, insanlar internette bilgi arad\u0131klar\u0131nda ve markalar hakk\u0131nda internet \u00fczerinden karar verdiklerinde ger\u00e7ekle\u015fir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir cep telefonu sat\u0131n almadan \u00f6nce cep telefonu incelemelerine bakmak gibi.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bu noktada, ki\u015fi markan\u0131z\u0131 zaten duymu\u015ftur ancak sat\u0131n al\u0131p almayaca\u011f\u0131na karar vermek i\u00e7in daha fazla bilgiye ihtiyac\u0131 vard\u0131r. \u00dcr\u00fcnleriniz veya hizmetleriniz hakk\u0131nda yeterli bilgi vermek de markan\u0131za rekabette avantaj sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ger\u00e7ek Ger\u00e7eklik An\u0131 (AMOT)<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu a\u015fama, online al\u0131\u015fveri\u015fin yaratt\u0131\u011f\u0131 yeni sat\u0131n alma sonras\u0131 deneyim bo\u015flu\u011fuyla ilgilidir. Bu, bir m\u00fc\u015fterinin sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirmesi ile \u00fcr\u00fcn\u00fc teslim almas\u0131 aras\u0131nda ge\u00e7en s\u00fcredir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ger\u00e7e\u011fin \u0130lk An\u0131 (FMOT)<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu, bir m\u00fc\u015fterinin bir \u00fcr\u00fcn veya hizmeti ilk kez \u00e7evrimi\u00e7i veya \u015fahsen g\u00f6rmesi ve bu konuda bir karar vermesidir. Bu noktada, pazarlamac\u0131lar \u00e7abalar\u0131n\u0131n \u00e7o\u011funu potansiyel m\u00fc\u015fterileri ger\u00e7ek m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmeye odaklamal\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130kinci do\u011fruluk an\u0131 (SMOT)<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu, m\u00fc\u015fterilerin \u00e7e\u015fitli duyular\u0131n\u0131n dikkate al\u0131nd\u0131\u011f\u0131 and\u0131r. Burada m\u00fc\u015fterileriniz, ili\u015fkiniz boyunca \u00fcr\u00fcnleriniz ve markan\u0131z hakk\u0131nda d\u00fc\u015f\u00fcn\u00fcr, g\u00f6r\u00fcr, duyar, hisseder, dokunur, koklar vb.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ger\u00e7e\u011fin son an\u0131 (LMOT)<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bu noktada, m\u00fc\u015fterileriniz \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanm\u0131\u015f ve size geri bildirimde bulunmu\u015ftur. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc nas\u0131l kulland\u0131klar\u0131n\u0131 ve be\u011fendiklerini payla\u015ft\u0131klar\u0131nda ger\u00e7ekle\u015febilir. Bu an, bir\u00e7ok yeni insana kendi s\u0131f\u0131r ger\u00e7ek anlar\u0131n\u0131 ya\u015fat\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do\u011fruluk anlar\u0131n\u0131 tespit etmenin yollar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Projenizin mevcut durumuna ba\u011fl\u0131 olarak, do\u011fruluk anlar\u0131n\u0131 tespit etmek i\u00e7in \u00e7e\u015fitli yakla\u015f\u0131mlar olabilir. \u0130\u015fte bir bak\u0131\u015f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn ger\u00e7ek anlar\u0131n\u0131 ortaya \u00e7\u0131karmak i\u00e7in sizin ve ekibinizin bilgi birikimini kullan\u0131n. Bu \u00fcr\u00fcn \u00fczerinde bir s\u00fcre \u00e7al\u0131\u015ft\u0131ysan\u0131z baz\u0131 d\u00fc\u015f\u00fcnceleriniz olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En zorlu a\u015famay\u0131 belirleyin. M\u00fc\u015fteri hizmetleri ile ilgili kay\u0131tlar\u0131 inceleyin. M\u00fc\u015fterileriniz muhtemelen ac\u0131lar\u0131ndan ve zaferlerinden zaten bahsetmi\u015flerdir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Projenizin planlama a\u015famas\u0131ndaysan\u0131z, rekabeti kontrol etmek ak\u0131ll\u0131ca olacakt\u0131r. Hizmetinizin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in bir m\u00fc\u015fteri sim\u00fclasyonu yapabilirsiniz. Bu, ger\u00e7ek anlar\u0131 ke\u015ffetmenize yard\u0131mc\u0131 olabilir ve size gelecekteki hizmetler i\u00e7in fikirler verebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015fka bir se\u00e7enek de bir <\/span><b>anket<\/b><span style=\"font-weight: 400;\">  M\u00fc\u015fterilerin olumlu ve olumsuz geri bildirimlerini talep etmek. M\u00fc\u015fteri g\u00f6r\u00fc\u015fmeleri ve di\u011fer nitel ara\u015ft\u0131rma teknikleri bu i\u015fi yapacakt\u0131r.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Do\u011fruluk anlar\u0131na \u00f6rnekler<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Markan\u0131z ister t\u00fcketicilere ister di\u011fer i\u015fletmelere y\u00f6nelik olsun, bu t\u00fcr ger\u00e7eklik anlar\u0131 bir rol oynayacakt\u0131r. \u0130\u015fte a\u015fa\u011f\u0131daki durumlarda ortaya \u00e7\u0131kan en yayg\u0131n iki durum t\u00fcr\u00fc  <\/span><b>i\u015fletmeler aras\u0131<\/b><span style=\"font-weight: 400;\"> ve <\/span><b>i\u015fletmeden t\u00fcketiciye<\/b><span style=\"font-weight: 400;\"> ayarlar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">B2B m\u00fc\u015fteriler<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ger\u00e7e\u011fin ikinci an\u0131 (SMOT) genellikle B2B m\u00fc\u015fterileri i\u00e7in i\u015fe al\u0131m s\u00fcreci boyunca kendini g\u00f6sterir. T\u00fcm m\u00fc\u015fteri yolculu\u011fu boyunca marka ile m\u00fc\u015fteri aras\u0131ndaki ili\u015fkiyi etkileyen kal\u0131c\u0131 bir izlenim b\u0131rak\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B \u015firketleri, bu ger\u00e7ek anda en iyi izlenimi yaratmak i\u00e7in iyi m\u00fc\u015fteri hizmetlerine sahip olduklar\u0131ndan emin olabilirler. M\u00fc\u015fterilerin yard\u0131ma ihtiya\u00e7 duyduklar\u0131nda veya bir sorular\u0131 oldu\u011funda m\u00fc\u015fteri hizmetleri temsilcileriyle ileti\u015fime ge\u00e7ebilmeleri gerekir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">B2C m\u00fc\u015fteri<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fterinin bir ma\u011fazaya g\u00f6z att\u0131\u011f\u0131n\u0131 ve ilgin\u00e7 bir \u015fey fark etti\u011fini varsayal\u0131m. M\u00fc\u015fteriler bir \u00fcr\u00fcnle ilk kar\u015f\u0131la\u015ft\u0131klar\u0131nda, \u00fcr\u00fcn hakk\u0131nda bir fikir olu\u015ftururlar ve bu da onlar\u0131 sat\u0131n almaya veya oldu\u011fu gibi b\u0131rakmaya y\u00f6nlendirir. Bu, ger\u00e7e\u011fin ilk an\u0131na (FMOT) bir \u00f6rnektir. Ayr\u0131ca, di\u011fer baz\u0131 \u00f6rnekler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcnle ilgili baz\u0131 yorumlar\u0131 g\u00f6r\u00fcnt\u00fcleme (ZMOT)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir hizmet g\u00f6revlisi ile telefon g\u00f6r\u00fc\u015fmesi yapmak (SMOT)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri bir \u00fcr\u00fcn sat\u0131n al\u0131r ve teslim al\u0131r (AMOT)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri \u00fcr\u00fcn\u00fc denedi ve geri bildirimde bulundu (LMOT)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Her i\u015fletmenin kendine \u00f6zg\u00fc &#8220;ger\u00e7ek anlar\u0131&#8221; vard\u0131r ve bu temas noktalar\u0131ndan baz\u0131lar\u0131, bir kitlenin marka hakk\u0131ndaki izlenimleri \u00fczerinde di\u011ferlerine g\u00f6re daha y\u00fcksek bir etkiye sahip olacakt\u0131r. Firmaya ba\u011fl\u0131 olarak, m\u00fc\u015fteri yolculu\u011fu boyunca farkl\u0131 noktalarda ortaya \u00e7\u0131kabilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ger\u00e7ek anlar\u0131 bulmak zaman ve \u00e7aba gerektirir, ancak getirisi m\u00fckemmeldir. Yine de i\u015fletmeler i\u00e7in nereden ba\u015flayacaklar\u0131n\u0131 veya kendi yolculuklar\u0131n\u0131 nas\u0131l geli\u015ftireceklerini bilmek zor olabilir. Bunlar\u0131 yakalamak i\u00e7in elektronik tablolar veya PowerPoint yerine QuestionPro CX arac\u0131n\u0131 kullan\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro ile m\u00fc\u015fterilerinizin ne dedi\u011fine bakmak i\u00e7in bir d\u00fc\u011fmeye basman\u0131z yeterlidir. Bu, m\u00fc\u015fterilerinizin \u00fcr\u00fcn\u00fcn\u00fcz veya markan\u0131z hakk\u0131ndaki olumlu ve olumsuz duygular\u0131na ili\u015fkin geri bildirimlerindeki kal\u0131plar\u0131 araman\u0131za ve analiz etmenize olanak tan\u0131yacakt\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u011fruluk Anlar\u0131, bir s\u00fcredir m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 takip ediyorsan\u0131z \u015f\u00fcphesiz a\u015fina oldu\u011funuz bir kavramd\u0131r. Zaman zaman yanl\u0131\u015f yorumlanmakta ve bazen [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":565300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hakikat Anlar\u0131: Nelerdir + \u00dccretsiz \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Do\u011fruluk anlar\u0131, bir m\u00fc\u015fterinin markan\u0131z veya \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda bir fikir olu\u015fturdu\u011fu her and\u0131r. \u00d6rneklerle farkl\u0131 t\u00fcrleri \u00f6\u011frenmek i\u00e7in 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