{"id":730919,"date":"2019-02-11T04:34:25","date_gmt":"2019-02-11T11:34:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/"},"modified":"2019-02-11T04:34:25","modified_gmt":"2019-02-11T04:34:25","slug":"web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/","title":{"rendered":"Web anketleri nedir &#8211; \u00d6rneklerle Tan\u0131m, Y\u00f6ntemler ve T\u00fcrler"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-67567\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/02\/Web-Survey.jpg\" alt=\"Web Anketi\" width=\"992\" height=\"594\"><\/h2>\n<h2><b>Web Anketleri: Tan\u0131m<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Web anketleri veya internet anketleri \u015fu \u015fekilde tan\u0131mlan\u0131r <\/span><span style=\"font-weight: 400;\">veri\u0307 toplama y\u00f6ntemi\u0307<\/span><span style=\"font-weight: 400;\"> anketlerin veya <\/span><span style=\"font-weight: 400;\">anketler<\/span><span style=\"font-weight: 400;\"> internet \u00fczerinden bir <\/span><span style=\"font-weight: 400;\">\u00f6rnek<\/span><span style=\"font-weight: 400;\">  ve bu ankete d\u00fcnya \u00e7ap\u0131nda web \u00fczerinden yan\u0131t verebilirler. Kat\u0131l\u0131mc\u0131lara web anketleri e-posta, web sitesi \u00fczerine g\u00f6m\u00fcl\u00fc, sosyal medya vb. gibi \u00e7e\u015fitli ortamlar arac\u0131l\u0131\u011f\u0131yla g\u00f6nderilebilir. Web anketlerinde, kat\u0131l\u0131mc\u0131lar anketi bir web taray\u0131c\u0131s\u0131 yard\u0131m\u0131yla yan\u0131tlar ve  <\/span><span style=\"font-weight: 400;\">anket yan\u0131tlar\u0131<\/span><span style=\"font-weight: 400;\"> web tabanl\u0131 veritabanlar\u0131nda saklan\u0131r. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/tour\/\">\u00c7evrimi\u00e7i web anketine<\/a> \u00f6rnek olarak, m\u00fc\u015fterilerinin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda bir pazar ara\u015ft\u0131rmas\u0131 yapmak isteyen bir perakende devi verilebilir. Bu durumda, m\u00fc\u015fteriler perakende kurulu\u015fundan anketi tamamlamalar\u0131n\u0131 isteyen bir e-posta alabilirler. Di\u011fer <\/span><span style=\"font-weight: 400;\">anket da\u011fitim y\u00f6ntemleri\u0307<\/span><span style=\"font-weight: 400;\"> SMS anketleri, web sitesi yerle\u015ftirme, sosyal medya vb. i\u00e7erebilir. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar, gelecek \u00fcr\u00fcnler veya hizmetler, pazarlama stratejilerindeki de\u011fi\u015fiklikler, mevcut \u00f6zelliklerdeki iyile\u015ftirmeler vb. hakk\u0131nda i\u00e7g\u00f6r\u00fc ve geri bildirim elde etmek i\u00e7in etkili bir web anket <a href=\"https:\/\/www.questionpro.com\/web-survey-software.html\">yaz\u0131l\u0131m\u0131<\/a> yard\u0131m\u0131yla web anketleri uygular. \u0130nternetin kaydetti\u011fi ilerlemeyle birlikte, giderek daha fazla kurulu\u015f, i\u015fleyi\u015flerinde b\u00fct\u00fcnsel de\u011fi\u015fiklikler yapmak i\u00e7in web anketlerinden al\u0131nan ve analiz edilen verilere g\u00fcvenmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/tour\/\">Web anketi<\/a> uygulamas\u0131nda g\u00f6r\u00fclen b\u00fcy\u00fcmenin temel nedeni, son derece d\u00fc\u015f\u00fck maliyetli olmalar\u0131 ve eri\u015fimin b\u00fcy\u00fckl\u00fc\u011f\u00fc nedeniyle web anketi yapman\u0131n uygun olmas\u0131d\u0131r. Son on y\u0131lda ara\u015ft\u0131rmac\u0131lar, anketleri masa\u00fcst\u00fc veya diz\u00fcst\u00fc bilgisayarlardan g\u00f6nderebildikleri ve hedef kitlelerine ula\u015fabildikleri i\u00e7in \u00e7evrimi\u00e7i kaynaklar\u0131 kullanarak anket yapmay\u0131 tercih etmeye ba\u015flam\u0131\u015ft\u0131r.  <\/span><span style=\"font-weight: 400;\">izleyici<\/span><span style=\"font-weight: 400;\">  m\u00fcmk\u00fcn oldu\u011funda bu anketlere yan\u0131t verebilir. Bu anketler ayr\u0131ca multimedya veri toplama, a\u015fa\u011f\u0131daki gibi geli\u015fmi\u015f \u00f6zelliklerin kullan\u0131m\u0131na da izin verir  <\/span><span style=\"font-weight: 400;\">anket atlama mant\u0131\u011f\u0131 ve dallanma<\/span><span style=\"font-weight: 400;\"> di\u011ferleri aras\u0131nda.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Web Anketlerinin \u00d6zellikleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Web anketlerinin d\u00f6rt farkl\u0131 \u00f6zelli\u011fi vard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Web anketinin amac\u0131:<\/b> Anket ara\u015ft\u0131rmas\u0131nda oldu\u011fu gibi, \u00e7al\u0131\u015fman\u0131n amac\u0131 net bir \u015fekilde tan\u0131mlanmal\u0131d\u0131r, aksi takdirde \u00e7al\u0131\u015fma hi\u00e7 iyi sonu\u00e7 vermez ve toplanan verilerden bir anlam \u00e7\u0131karamazs\u0131n\u0131z. Ara\u015ft\u0131rmac\u0131lar, \u00f6l\u00e7\u00fclen sonu\u00e7lar\u0131n \u00fcr\u00fcn\/hizmet, m\u00fc\u015fteri hizmetleri veya \u00f6nceden kararla\u015ft\u0131r\u0131lm\u0131\u015f ba\u015fka bir hedefi geli\u015ftirmek i\u00e7in kullan\u0131labilmesi i\u00e7in bir web anketi y\u00fcr\u00fctme hedefine karar vermelidir.<\/li>\n<li style=\"font-weight: 400;\"><b>Ara\u015ft\u0131rma tasar\u0131m\u0131:<\/b> Ara\u015ft\u0131rma tasar\u0131m\u0131, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n web anketlerini kullanarak nas\u0131l bilgi toplayacaklar\u0131na ve toplanan verilerin nas\u0131l \u00f6l\u00e7\u00fclece\u011fine ve analiz edilece\u011fine karar vermelerine yard\u0131mc\u0131 olacakt\u0131r. Ara\u015ft\u0131rma tasar\u0131m\u0131n\u0131n t\u00fcr\u00fcne, bir kurulu\u015fun kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu ara\u015ft\u0131rma sorununa g\u00f6re karar verilebilir. Bir pazar ara\u015ft\u0131rmac\u0131s\u0131, ara\u015ft\u0131rma problemini tespit ettikten sonra \u00e7e\u015fitli ara\u015ft\u0131rma tasar\u0131m\u0131 t\u00fcrleri aras\u0131ndan se\u00e7im yapabilir: Kesitsel, boylamsal, deneysel, korelasyonel vb. Bir kurulu\u015fun belirli bir zamanda \u00e7evrimi\u00e7i anket yapmak istemesi durumunda, ara\u015ft\u0131rmac\u0131lar kesitsel ara\u015ft\u0131rma tasar\u0131m\u0131na g\u00fcvenebilir ve kurulu\u015fun belirli bir zaman aral\u0131\u011f\u0131ndan di\u011ferine \u00f6r\u00fcnt\u00fcdeki bir de\u011fi\u015fikli\u011fi g\u00f6zlemlemek istedi\u011fi durumlarda, ara\u015ft\u0131rmac\u0131lar boylamsal ara\u015ft\u0131rma tasar\u0131m\u0131na g\u00fcvenebilir.<\/li>\n<li style=\"font-weight: 400;\"><b>\u00d6rneklem olu\u015fturma ve veri toplama:<\/b> \u00d6rneklem, bir web anketinin bir sonraki en \u00f6nemli y\u00f6n\u00fcn\u00fc olu\u015fturur. \u00d6rneklem net bir \u015fekilde tan\u0131mlanmad\u0131\u011f\u0131 s\u00fcrece, veri toplaman\u0131n bir \u00f6nemi yoktur. En do\u011fru verilerin toplanmas\u0131 i\u00e7in \u00e7e\u015fitli \u00f6rnekleme y\u00f6ntemleri kullan\u0131labilir. Buna ek olarak, \u00e7e\u015fitli soru t\u00fcrlerinin kullan\u0131lmas\u0131 en ilgili verilerin toplanmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n<li style=\"font-weight: 400;\"><b>Analiz ve raporlama:<\/b> Veri analizi, web anketlerinin en \u00f6nemli parametrelerinden biridir. Toplanan veriler uygun \u015fekilde analiz edilebildi\u011fi s\u00fcrece, pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131n uygunlu\u011funa yard\u0131mc\u0131 olur.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><b>Web Anketleri: \u00d6rneklerle Y\u00f6ntemler ve T\u00fcrler<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Web anketlerini da\u011f\u0131tman\u0131n en yayg\u0131n y\u00f6ntemlerinden baz\u0131lar\u0131 \u00f6rneklerle birlikte a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>E-posta anketi: <\/b>Bir web anketini da\u011f\u0131tmak i\u00e7in en yayg\u0131n kullan\u0131lan y\u00f6ntemlerden biri anketi e-posta ile g\u00f6ndermektir. Bu e-posta hem mevcut m\u00fc\u015fterilere hem de potansiyel m\u00fc\u015fteri ve m\u00fc\u015fterilere g\u00f6nderilebilir. Bu y\u00f6ntem, anket yan\u0131tlar\u0131n\u0131 toplaman\u0131n en etkili yollar\u0131ndan biridir. E-posta yoluyla bir web anketi da\u011f\u0131tman\u0131n bir \u00f6rne\u011fi, bir kurulu\u015fun markadan memnuniyet d\u00fczeyleri hakk\u0131nda derinlemesine geri bildirim toplamak amac\u0131yla ge\u00e7mi\u015f ve mevcut m\u00fc\u015fterilerine g\u00f6nderebilece\u011fi bir m\u00fc\u015fteri memnuniyeti anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>SMS anketi:<\/b> Web anketi da\u011f\u0131t\u0131m\u0131n\u0131n bir di\u011fer etkili y\u00f6ntemi de SMS anketidir. Bu da\u011f\u0131t\u0131m y\u00f6ntemi, tek bir co\u011frafi konumda bulunan \u00e7ok geni\u015f bir irtibat k\u00fcmesi s\u00f6z konusu oldu\u011funda etkilidir. Bu y\u00f6ntem, telefon numaras\u0131n\u0131n kat\u0131l\u0131mc\u0131lar\u0131 s\u0131n\u0131fland\u0131rmaya yard\u0131mc\u0131 oldu\u011fu co\u011frafi konum tabanl\u0131 anketlerin toplanmas\u0131 gerekti\u011finde de kullan\u0131labilir. SMS anketine bir \u00f6rnek olarak, bir kahve d\u00fckkan\u0131n\u0131n genel m\u00fc\u015fteri memnuniyetini anlamak istemesi ve bir SMS anketi uygulamak istemesi verilebilir.  <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Tavsiye Skoru (NPS) soru anketi<\/a>  Kat\u0131l\u0131mc\u0131lar\u0131n k\u0131sa mesajdaki bir URL&#8217;ye t\u0131klayabildi\u011fi ve \u00e7evrimi\u00e7i bir yan\u0131t platformuna y\u00f6nlendirilebildi\u011fi yer.<\/li>\n<li style=\"font-weight: 400;\"><b>QR kodu entegrasyonu:<\/b> Web anketleri QR kodlar\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ve daha sonra bas\u0131l\u0131 veya \u00e7evrimi\u00e7i medyada yay\u0131nlanabilir. QR kod okuyucu ile donat\u0131lm\u0131\u015f bir ak\u0131ll\u0131 telefon kullan\u0131larak, kat\u0131l\u0131mc\u0131lar yan\u0131tlar\u0131n\u0131 kaydedebilecekleri bir web anketine y\u00f6nlendirilebilir. Bu web anketi da\u011f\u0131t\u0131m y\u00f6ntemine bir \u00f6rnek, QR kodunun ger\u00e7ek donan\u0131m \u00fczerinde bir \u00e7\u0131kt\u0131 olarak bulundu\u011fu bir donan\u0131m \u00fcr\u00fcn\u00fc de\u011ferlendirme anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>Sosyal medya entegrasyonu:<\/b> Facebook, LinkedIn ve Instagram gibi sosyal medya kanallar\u0131nda bir anket yay\u0131nlamak, bir web anketini da\u011f\u0131tmak i\u00e7in en yayg\u0131n kullan\u0131lan y\u00f6ntemlerden biridir. Bunu ger\u00e7ekle\u015ftirmek de kolayd\u0131r ve genellikle tek t\u0131klamayla ger\u00e7ekle\u015fir. Web anketleri i\u00e7in sosyal medya entegrasyonuna bir \u00f6rnek, bir havayolu \u015firketinin yolculardan geri bildirim toplamak i\u00e7in kulland\u0131\u011f\u0131 bir havayolu hizmeti de\u011ferlendirme anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>Web kesi\u015fme anketleri:<\/b> Web anketleri y\u00fcr\u00fctmenin bir di\u011fer etkili y\u00f6ntemi de web kesi\u015fme anketleridir. Bu anket birden fazla t\u00fcrde olabilir &#8211; a\u00e7\u0131l\u0131r anketler, sayfa i\u00e7i anketler, \u00e7\u0131k\u0131\u015f anketleri ve zamana dayal\u0131 anketler. Veri toplama y\u00f6nteminin m\u00fcdahaleci olmamas\u0131 ve yan\u0131tlar\u0131n alaka d\u00fczeyini art\u0131ran y\u00fcksek bir marka hat\u0131rlanabilirli\u011fine sahip olmalar\u0131 nedeniyle web-ara\u015ft\u0131rmas\u0131 anketinin yan\u0131t oran\u0131 y\u00fcksektir. Bu web anketi y\u00f6ntemine \u00f6rnek olarak, kat\u0131l\u0131mc\u0131ya web sitesinde gezinmek, sat\u0131n alma i\u015flemi yapmak veya bir m\u00fc\u015fteri hizmetleri yetkilisiyle konu\u015fmak i\u00e7in harcad\u0131\u011f\u0131 s\u00fcreye ili\u015fkin bir anketin g\u00f6sterildi\u011fi \u00e7evrimi\u00e7i perakendeci hizmet de\u011ferlendirme anketi verilebilir.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir web anketinden maksimum say\u0131da yan\u0131t toplaman\u0131n en etkili yolu, a\u015fa\u011f\u0131daki ko\u015fullara ba\u011fl\u0131 olarak yukar\u0131daki t\u00fcm y\u00f6ntemlerin bir kar\u0131\u015f\u0131m\u0131n\u0131 kullanmakt\u0131r <\/span><span style=\"font-weight: 400;\">demografi\u0307k<\/span><span style=\"font-weight: 400;\"> Kat\u0131l\u0131mc\u0131 \u00f6rnekleminin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Web anketi \u00f6rnekleri:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>M\u00fc\u015fteri anketleri:<\/b> En yayg\u0131n kullan\u0131lan web anketi t\u00fcrlerinden biri m\u00fc\u015fteri anketleri ve daha da \u00f6nemlisi m\u00fc\u015fteri memnuniyeti anketleridir. Bu anketler, m\u00fc\u015fterilerden kurulu\u015f ve markan\u0131n yan\u0131 s\u0131ra \u00fcr\u00fcn ve hizmetleri hakk\u0131nda derinlemesine geri bildirim toplanmas\u0131na yard\u0131mc\u0131 olur. Bu web anketleri, m\u00fc\u015fterilere sunulan teklifler hakk\u0131nda eyleme ge\u00e7irilebilir geri bildirimlerin toplanmas\u0131na da yard\u0131mc\u0131 olur.  <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-survey-template\/\">M\u00fc\u015fteri memnuniyeti (CSAT) anket<\/a> i ve <a href=\"https:\/\/www.questionpro.com\/survey-templates\/service-quality-evaluation\/\">hizmet de\u011ferlendirme<\/a> anketi yayg\u0131n olarak kullan\u0131lan iki m\u00fc\u015fteri web anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>\u0130nsan kaynaklar\u0131 anketleri:<\/b> \u0130nsan kaynaklar\u0131 web anketleri, bir kurulu\u015ftaki i\u015fg\u00fcc\u00fcn\u00fcn nabz\u0131n\u0131 anlamak i\u00e7in zorunludur. Ayr\u0131ca, \u00e7al\u0131\u015fanlardan stres, i\u015f-ya\u015fam dengesi, i\u015ften \u00e7\u0131k\u0131\u015f formaliteleri, e\u011fitim giri\u015fimleri vb. konularda geri bildirim toplanmas\u0131na da yard\u0131mc\u0131 olurlar. S\u0131kl\u0131kla kullan\u0131lan iki insan kaynaklar\u0131 web anketi, <a href=\"https:\/\/www.questionpro.com\/survey-templates\/employee-exit-interview\/\">\u00e7\u0131k\u0131\u015f g\u00f6r\u00fc\u015fmesi<\/a> anketi ve <a href=\"https:\/\/www.questionpro.com\/survey-templates\/hr-company-and-supervisor-evaluation\/\">y\u00f6netici de\u011ferlendirme<\/a> anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>Pazarlama anketleri:<\/b> Pazar ara\u015ft\u0131rmas\u0131 anketleri veya pazarlama anketleri, web anketlerinin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturur. Kurulu\u015flar s\u00fcrekli olarak yeni giri\u015fimler, teklifler ve \u00fcr\u00fcnler hakk\u0131nda geri bildirim toplamak isterler. Bu anketler, bir b\u00fct\u00fcn olarak rekabet ve teklifler hakk\u0131nda b\u00fct\u00fcnsel ve i\u00e7sel geri bildirimlerin toplanmas\u0131na yard\u0131mc\u0131 olur. Yayg\u0131n olarak kullan\u0131lan baz\u0131 pazarlama web anketleri, <a href=\"https:\/\/www.questionpro.com\/survey-templates\/product-registration-consumer-product\/\">\u00fcr\u00fcn kay\u0131t<\/a> anketi ve <a href=\"https:\/\/www.questionpro.com\/survey-templates\/purchase-process-and-evaluation-survey\/\">sat\u0131n alma s\u00fcreci ve de\u011ferlendirme<\/a> anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>End\u00fcstri anketleri:<\/b> Bu web anketleri sa\u011fl\u0131k, \u00fcretim, seyahat, perakende vb. gibi \u00e7e\u015fitli sekt\u00f6rlerde kullan\u0131lmaktad\u0131r. Sekt\u00f6re \u00f6zg\u00fc bu web anketleri, kurulu\u015fun faaliyet g\u00f6sterdi\u011fi sekt\u00f6rden geri bildirim toplanmas\u0131na yard\u0131mc\u0131 olur. Sekt\u00f6rde yayg\u0131n olarak kullan\u0131lan iki web anketi <a href=\"https:\/\/www.questionpro.com\/survey-templates\/guest-evaluation\/\">misafir de\u011ferlendirme<\/a> anketi ve <a href=\"https:\/\/www.questionpro.com\/survey-templates\/airline-service-evaluation\/\">havayolu de\u011ferlendirme<\/a> anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>Topluluk anketleri:<\/b> Bu web anketleri, en iyi topluluk anketi yan\u0131tlar\u0131n\u0131 ve i\u00e7g\u00f6r\u00fclerini sunmak i\u00e7in size optimize edilmi\u015f anketler sa\u011flar. Bu web anketleri topluluk, demografik, psikografik, ki\u015fisel anketler ve daha fazlas\u0131 gibi pop\u00fcler anketleri i\u00e7erir. Topluluk web anketlerine iki \u00f6rnek <a href=\"https:\/\/www.questionpro.com\/survey-templates\/life-attitudes\/\">ya\u015fam tutumlar\u0131<\/a> anketi ve <a href=\"https:\/\/www.questionpro.com\/survey-templates\/compatability-test\/\">uyumluluk testi<\/a> anketidir.<\/li>\n<li style=\"font-weight: 400;\"><b>Akademik de\u011ferlendirme anketleri: <\/b>Web anketlerinin yayg\u0131n olarak kullan\u0131ld\u0131\u011f\u0131 bir di\u011fer alan da okullar, \u00fcniversiteler ve di\u011fer e\u011fitim kurumlar\u0131 i\u00e7in akademik de\u011ferlendirme anketleridir. Bu anketler, bir e\u011fitim kurumunda mezuniyet, ders de\u011ferlendirmesi, seminerler, e\u011fitim ve di\u011fer bir\u00e7ok y\u00f6n\u00fcn de\u011ferlendirilmesine yard\u0131mc\u0131 olur. Yayg\u0131n olarak kullan\u0131lan iki akademik de\u011ferlendirme web anketi, <a href=\"https:\/\/www.questionpro.com\/survey-templates\/course-evaluation-and-improvement\/\">ders de\u011ferlendirme ve iyile\u015ftirme<\/a> anketi ile <a href=\"https:\/\/www.questionpro.com\/survey-templates\/university-exit-survey\/\">\u00dcniversite \u00e7\u0131k\u0131\u015f<\/a> anketidir.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Web Anketlerinin Avantajlar\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Hedef kitleye ula\u015fmak i\u00e7in daha h\u0131zl\u0131 bir ara\u00e7: <\/b>Ka\u011f\u0131t kalem anketleri gibi di\u011fer anket tekniklerine k\u0131yasla, web anketleri kat\u0131l\u0131mc\u0131lardan geri bildirim alma konusunda son derece h\u0131zl\u0131d\u0131r.<\/li>\n<li style=\"font-weight: 400;\"><b>Ger\u00e7ek zamanl\u0131 analiz:<\/b> Bilgi toplad\u0131ktan sonra analiz, ara\u015ft\u0131rmac\u0131lar\u0131n h\u0131zl\u0131 aksiyon almalar\u0131 i\u00e7in \u00f6nemli bir ad\u0131md\u0131r. QuestionPro gibi web anket yaz\u0131l\u0131mlar\u0131n\u0131n kullan\u0131labilirli\u011fi sayesinde, ara\u015ft\u0131rmac\u0131lar toplanan verileri merkezi bir kontrol panelinden ger\u00e7ek zamanl\u0131 olarak analiz edebilirler.<\/li>\n<li style=\"font-weight: 400;\"><b>Uygun maliyetli:<\/b> Gereken minimum kaynak nedeniyle, web anketleri telefonla veya ka\u011f\u0131t kalemle yap\u0131lan anketler gibi di\u011fer anket y\u00f6ntemlerinden \u00e7ok daha ucuzdur.<\/li>\n<li style=\"font-weight: 400;\"><b>Minimum hata pay\u0131:<\/b> Geleneksel anket y\u00f6ntemlerinden farkl\u0131 olarak, kat\u0131l\u0131mc\u0131lar anketleri bir arac\u0131 olmadan do\u011frudan yan\u0131tlamaktad\u0131r. Dolay\u0131s\u0131yla, web anketlerinde hata pay\u0131 \u00e7ok s\u0131n\u0131rl\u0131d\u0131r.<\/li>\n<li style=\"font-weight: 400;\"><b>Kat\u0131l\u0131mc\u0131lar i\u00e7in anla\u015f\u0131lmas\u0131 kolay:<\/b> Web anketleri genellikle e-posta gelen kutusuna veya sosyal medyaya geldi\u011fi i\u00e7in yan\u0131tlanmas\u0131 \u00e7ok kolayd\u0131r, bir t\u0131klamayla yan\u0131tlanabilir.<\/li>\n<li style=\"font-weight: 400;\"><b>Ara\u015ft\u0131rmac\u0131lara zaman kazand\u0131r\u0131r:<\/b> Web anketlerinin yap\u0131land\u0131r\u0131lmas\u0131 ve g\u00f6nderilmesi h\u0131zl\u0131d\u0131r ve kolayl\u0131\u011f\u0131 nedeniyle ara\u015ft\u0131rmac\u0131lar\u0131n zaman\u0131ndan tasarruf etme e\u011filimindedir.<\/li>\n<li style=\"font-weight: 400;\"><b>Kat\u0131l\u0131mc\u0131lar daha d\u00fcr\u00fcstt\u00fcr: <\/b>Bir web anketi hedef kitle i\u00e7inde yap\u0131ld\u0131\u011f\u0131nda, ara\u015ft\u0131rmac\u0131lar kat\u0131l\u0131mc\u0131lar\u0131n anonim olarak cevap vermesine izin verir. Web anketlerinde anonimlik s\u00f6z konusu oldu\u011fundan, kat\u0131l\u0131mc\u0131lar genellikle geri bildirimde bulunurken daha d\u00fcr\u00fcst ve do\u011fru bir davran\u0131\u015f sergilerler.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Web Anketlerinin Dezavantajlar\u0131<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Kat\u0131l\u0131mc\u0131 \u0130\u015fbirli\u011fi Sorunlar\u0131:<\/b> \u00c7evrimi\u00e7i kullan\u0131c\u0131lar genellikle anketler, teklifler ve di\u011fer bir\u00e7ok internet maskaral\u0131\u011f\u0131 ile bombard\u0131mana tutulur. \u00d6nemli bir web anketinin g\u00f6zden ka\u00e7mas\u0131 veya cevaps\u0131z b\u0131rak\u0131lmas\u0131 ihtimali vard\u0131r.<\/li>\n<li style=\"font-weight: 400;\"><b>\u015e\u00fcpheli veri g\u00fcvenilirli\u011fi:<\/b> Web anketleri bir arac\u0131 veya g\u00f6r\u00fc\u015fmeci olmadan ger\u00e7ekle\u015ftirilir. Bu eksiklik nedeniyle, al\u0131nan geri bildirimler bir\u00e7ok durumda sorgulanabilir olarak de\u011ferlendirilebilir.<\/li>\n<li style=\"font-weight: 400;\"><b>N\u00fcfusun belirli kesimlerine s\u0131n\u0131rl\u0131 eri\u015fim:<\/b> Hedef kitlenin baz\u0131 b\u00f6l\u00fcmlerinin d\u00fcnya \u00e7ap\u0131nda web&#8217;e eri\u015fimi olmayabilir. Bir\u00e7ok durumda, bu t\u00fcr ki\u015filerden al\u0131nan geri bildirimler ara\u015ft\u0131rma i\u00e7in etkili olabilir. \u00d6rne\u011fin, bir STK daha az \u015fansl\u0131 insanlar hakk\u0131nda bilgi edinmek i\u00e7in ara\u015ft\u0131rma yap\u0131yorsa, bu ki\u015filerin internete eri\u015fimlerinin olmas\u0131 pek olas\u0131 de\u011fildir ve bu da ara\u015ft\u0131rmac\u0131lar\u0131n veri toplamas\u0131n\u0131 zorla\u015ft\u0131r\u0131r. Bununla birlikte, QuestionPro \u00e7evrimd\u0131\u015f\u0131 mobil uygulamas\u0131, saha ara\u015ft\u0131rmalar\u0131n\u0131n yan\u0131 s\u0131ra internete eri\u015fimin olmad\u0131\u011f\u0131 yerlerde veri toplamaya yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n<p>Herhangi bir ara\u015ft\u0131rman\u0131n ba\u015far\u0131s\u0131, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctmek i\u00e7in kullan\u0131lan <a href=\"https:\/\/www.questionpro.com\/\">web anketi arac\u0131na<\/a> ba\u011fl\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web Anketleri: Tan\u0131m Web anketleri veya internet anketleri \u015fu \u015fekilde tan\u0131mlan\u0131r veri\u0307 toplama y\u00f6ntemi\u0307 anketlerin veya anketler internet \u00fczerinden bir [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":632909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web anketleri nedir - \u00d6rneklerle Tan\u0131m, Y\u00f6ntemler ve T\u00fcrler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Web anketleri veya internet anketleri, anketlerin veya soru formlar\u0131n\u0131n internet \u00fczerinden bir \u00f6rneklem grubuna g\u00f6nderildi\u011fi ve bu \u00f6rneklem grubunun anketi d\u00fcnya \u00e7ap\u0131nda web \u00fczerinden yan\u0131tlayabildi\u011fi bir veri toplama y\u00f6ntemi olarak tan\u0131mlanmaktad\u0131r. Bu makalede, web anketlerinin farkl\u0131 y\u00f6ntem ve t\u00fcrlerinin yan\u0131 s\u0131ra \u00f6zellikleri, avantajlar\u0131 ve dezavantajlar\u0131 \u00f6rneklerle anlat\u0131lmaktad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web anketleri nedir - \u00d6rneklerle Tan\u0131m, Y\u00f6ntemler ve T\u00fcrler | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Web anketleri veya internet anketleri, anketlerin veya soru formlar\u0131n\u0131n internet \u00fczerinden bir \u00f6rneklem grubuna g\u00f6nderildi\u011fi ve bu \u00f6rneklem grubunun anketi d\u00fcnya \u00e7ap\u0131nda web \u00fczerinden yan\u0131tlayabildi\u011fi bir veri toplama y\u00f6ntemi olarak tan\u0131mlanmaktad\u0131r. Bu makalede, web anketlerinin farkl\u0131 y\u00f6ntem ve t\u00fcrlerinin yan\u0131 s\u0131ra \u00f6zellikleri, avantajlar\u0131 ve dezavantajlar\u0131 \u00f6rneklerle anlat\u0131lmaktad\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-11T11:34:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-11T04:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/02\/Web-Survey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adi Bhat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adi Bhat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/\"},\"author\":{\"name\":\"Adi Bhat\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f\"},\"headline\":\"Web anketleri nedir &#8211; \u00d6rneklerle Tan\u0131m, Y\u00f6ntemler ve T\u00fcrler\",\"datePublished\":\"2019-02-11T11:34:25+00:00\",\"dateModified\":\"2019-02-11T04:34:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/\"},\"wordCount\":2209,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Anketler\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/web-anketleri-nedir-orneklerle-tanim-yontemler-ve-turler\/\",\"name\":\"Web anketleri nedir - \u00d6rneklerle Tan\u0131m, Y\u00f6ntemler ve T\u00fcrler | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2019-02-11T11:34:25+00:00\",\"dateModified\":\"2019-02-11T04:34:25+00:00\",\"description\":\"Web anketleri veya internet anketleri, anketlerin veya soru formlar\u0131n\u0131n internet \u00fczerinden bir \u00f6rneklem grubuna g\u00f6nderildi\u011fi ve bu \u00f6rneklem grubunun anketi d\u00fcnya \u00e7ap\u0131nda web \u00fczerinden yan\u0131tlayabildi\u011fi bir veri toplama y\u00f6ntemi olarak tan\u0131mlanmaktad\u0131r. 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