{"id":730921,"date":"2019-03-03T21:51:40","date_gmt":"2019-03-04T04:51:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/is-zekasi-tanim-yontemler-turler-ve-ornekler\/"},"modified":"2019-03-03T21:51:40","modified_gmt":"2019-03-03T21:51:40","slug":"is-zekasi-tanim-yontemler-turler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/is-zekasi-tanim-yontemler-turler-ve-ornekler\/","title":{"rendered":"\u0130\u015f Zekas\u0131: Tan\u0131m, Y\u00f6ntemler, T\u00fcrler ve \u00d6rnekler"},"content":{"rendered":"<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#Business_intelligence_definition\">\u0130\u015f zekas\u0131: tan\u0131m<\/a><\/li>\n<li><a href=\"#Business_intelligence_types_and_methodologies_with_examples\">\u0130\u015f zekas\u0131: \u00f6rneklerle t\u00fcrleri ve metodolojileri<\/a><\/li>\n<li><a href=\"#Advantages_of_business_intelligence\">\u0130\u015f zekas\u0131n\u0131n avantajlar\u0131<\/a><\/li>\n<li><a href=\"#Importance_of_business_intelligence_in_an_organization\">Bir kurulu\u015fta i\u015f zekas\u0131n\u0131n \u00f6nemi  <\/a><\/li>\n<\/ol>\n<\/div>\n<h2><a id=\"Business_intelligence_definition\" class=\"blankurl\" href=\"#\"><b>\u0130\u015f zekas\u0131: tan\u0131m<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015f zekas\u0131, i\u00e7g\u00f6r\u00fcler elde etmek ve karl\u0131 i\u015f kararlar\u0131 almak i\u00e7in i\u015f bilgilerini toplama ve i\u015fleme s\u00fcreci olarak tan\u0131mlan\u0131r. Ayr\u0131ca, a\u015fa\u011f\u0131dakileri bir araya getiren bir \u015femsiye terim olarak da kullan\u0131l\u0131r  <\/span><a href=\"https:\/\/www.questionpro.com\/business-intelligence-software.html\"><br \/>\n  <span style=\"font-weight: 400;\">i\u015f zekas\u0131 yaz\u0131l\u0131m\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Ak\u0131ll\u0131 i\u015f i\u00e7g\u00f6r\u00fcleri toplamak i\u00e7in kullan\u0131lan di\u011fer ara\u00e7lar, uygulamalar ve en iyi uygulamalarla birlikte, genel i\u015f performans\u0131n\u0131 optimize etmek i\u00e7in bilgileri analiz edin. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015f zekas\u0131, veri toplamak i\u00e7in i\u015f ara\u015ft\u0131rmas\u0131 s\u00fcrecine ba\u011fl\u0131d\u0131r. Toplanan verilerin kapsaml\u0131 teknolojik ara\u00e7lar kullan\u0131larak analiz edilmesi, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler elde edilmesine yard\u0131mc\u0131 olur. \u0130\u015f zekas\u0131, i\u015fle ilgili bilgilerin toplanmas\u0131, analizi ve sunumundan olu\u015fur ve daha \u00e7ok daha ak\u0131ll\u0131 i\u015f eylemlerine olanak tan\u0131yan i\u015f ara\u015ft\u0131rmalar\u0131n\u0131n bir sonucu olarak kabul edilir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin<\/span><\/i><span style=\"font-weight: 400;\">Bir restoran sahibi, m\u00fc\u015fterilerinin tercihlerini, sevdikleri mutfak t\u00fcrlerini ve neden o mutfa\u011f\u0131 sevdiklerini anlamak ister. Restoran \u015f\u00f6yle devam etti  <\/span><a href=\"https:\/\/www.questionpro.com\/business-intelligence-software.html\"><span style=\"font-weight: 400;\">i\u015f zekas\u0131 yaz\u0131l\u0131m\u0131n\u0131 kullanarak bir anket yapmak<\/span><\/a><span style=\"font-weight: 400;\">  ve m\u00fc\u015fterilerden farkl\u0131 mutfak t\u00fcrleri hakk\u0131nda geri bildirim toplanmaktad\u0131r. Yaz\u0131l\u0131mdaki \u00f6ne \u00e7\u0131kan \u00f6zellikleri kullanan restoran sahibi, m\u00fc\u015fteri zihniyetini analiz eder ve restoranda servis edilen mutfaklar hakk\u0131nda de\u011ferli bilgiler edinir. Hangi mutfa\u011f\u0131n hangi insanlar taraf\u0131ndan sevildi\u011fi ve hangi g\u00fcn en \u00e7ok hangi mutfa\u011f\u0131n sipari\u015f edildi\u011fi vb. bilgilerle g\u00fc\u00e7lenerek, m\u00fc\u015fterileri i\u00e7in cazip oldu\u011fu kadar tatmin edici ve i\u015fletmesi i\u00e7in karl\u0131 olan i\u015f stratejileri olu\u015fturur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015f zekas\u0131n\u0131n amac\u0131 bilgi toplamak ve analiz etmektir; b\u00f6ylece sizinki gibi ileri g\u00f6r\u00fc\u015fl\u00fc bir kurulu\u015f daha iyi i\u015f kararlar\u0131 alabilir. \u0130\u015f zekas\u0131 ile ilgili trendlerden baz\u0131lar\u0131 k\u0131saca a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yapay zeka teknolojisine artan yat\u0131r\u0131m<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u00fcy\u00fck veri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/blog\/data-management-vs-data-governance\/\">Veri y\u00f6neti\u015fiminin<\/a> artan \u00f6nemi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Self servis i\u015f zekas\u0131 yaz\u0131l\u0131m ve ara\u00e7lar\u0131nda art\u0131\u015f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hikaye anlat\u0131m\u0131 yoluyla veri yorumlama<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130\u015fbirli\u011fine dayal\u0131 i\u015f zekas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yerle\u015fik i\u015f zekas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bulut analiti\u011fi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ku\u015fkusuz, g\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda, veri ve teknolojiyi ger\u00e7ek zamanl\u0131 olarak kullanabilme becerisi ba\u015far\u0131l\u0131 olmak i\u00e7in en \u00f6nemli parametrelerden biridir. Hangi sekt\u00f6r\u00fc temsil etti\u011finiz \u00f6nemli de\u011fildir, ancak \u00f6nemli olan h\u0131zl\u0131 bilgiye eri\u015fimdir. Ak\u0131ll\u0131 i\u00e7g\u00f6r\u00fclere bu \u015fekilde eri\u015fim, kurumlar\u0131n \u00fcretken, analitik ve etkili kararlar almas\u0131na yard\u0131mc\u0131 olur. Bununla birlikte, a\u00e7\u0131kl\u0131\u011fa kavu\u015fturulmas\u0131 gereken husus, veri toplaman\u0131n i\u00e7g\u00f6r\u00fc i\u00e7in tek ba\u015f\u0131na yeterli olmad\u0131\u011f\u0131d\u0131r; bu verileri i\u015flemek ve analiz etmek, i\u015f kararlar\u0131n\u0131 y\u00f6nlendiren eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclere yol a\u00e7an \u015feydir.<\/span><\/p>\n<h2><a id=\"Business_intelligence_types_and_methodologies_with_examples\" class=\"blankurl\" href=\"#\"><b>\u0130\u015f zekas\u0131: \u00f6rneklerle t\u00fcrleri ve metodolojileri<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Stratejik i\u015f kararlar\u0131 almak ve rekabet avantaj\u0131 elde etmek i\u00e7in bir kurulu\u015fun pazar e\u011filimleri, m\u00fc\u015fteri ihtiya\u00e7lar\u0131 ve t\u00fcketici g\u00f6r\u00fc\u015fleri hakk\u0131nda net bir fikre sahip olmas\u0131 gerekir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fle ilgili i\u00e7g\u00f6r\u00fcleri toplamak i\u00e7in \u00e7ok say\u0131da yola eri\u015febilece\u011finiz \u00e7e\u015fitli \u00e7evrimi\u00e7i i\u015f zekas\u0131 ara\u00e7lar\u0131 vard\u0131r, i\u015fte i\u015f zekas\u0131 toplamak i\u00e7in yayg\u0131n olarak kullan\u0131lan ve yayg\u0131n olarak \u00f6nerilen metodolojilerden baz\u0131lar\u0131.<\/span><\/p>\n<h3><strong>Ad\u0131m 1 &#8211; Veri toplama<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015f zekas\u0131 edinmenin ilk ad\u0131m\u0131 veri toplamakt\u0131r. \u0130statistiksel analiz i\u00e7in g\u00fcvenilir bilgi sa\u011flayabilecek ve bir kurulu\u015fun veri odakl\u0131 kararlar almas\u0131na yard\u0131mc\u0131 olabilecek \u00e7e\u015fitli veri toplama y\u00f6ntemleri vard\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><b>Anketler<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b>Web\/Online anketler<\/b><span style=\"font-weight: 400;\">  &#8211; \u00c7evrimi\u00e7i Anket, veri toplamak amac\u0131yla daha geni\u015f bir kitleye ula\u015fmak i\u00e7in en g\u00fcvenilir, ekonomik ve yayg\u0131n olarak kullan\u0131lan y\u00f6ntem olmaya devam etmektedir. Anket sonu\u00e7lar\u0131n\u0131 manuel olarak olu\u015fturmak, da\u011f\u0131tmak ve analiz etmek karma\u015f\u0131k oldu\u011fundan, ara\u015ft\u0131rmac\u0131lar\u0131n \u00e7o\u011fu i\u015fi yapmak i\u00e7in anket olu\u015fturma ara\u00e7lar\u0131na g\u00fcvenmektedir. Ara\u00e7 kullanman\u0131n ba\u015fl\u0131ca faydalar\u0131  <\/span><a href=\"https:\/\/www.questionpro.com\/business-intelligence-software.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u00e7evrimi\u00e7i i\u015f zekas\u0131 toplama platformu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> sonu\u00e7lar\u0131n ger\u00e7ek zamanl\u0131 analizi, maliyet etkinli\u011fi, kullan\u0131m kolayl\u0131\u011f\u0131 ve esnekliktir. <\/span> <\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin<\/span><\/i><span style=\"font-weight: 400;\">  &#8211; Bir \u015firket, m\u00fc\u015fteri hizmetleri departman\u0131n\u0131n m\u00fc\u015fteri memnuniyet d\u00fczeyini anlamak ve ayr\u0131ca nas\u0131l daha m\u00fc\u015fteri odakl\u0131 hale gelebilece\u011fi konusunda m\u00fc\u015fterilerden fikir almak ister. \u015eirket bir ara\u015ft\u0131rma yapmaya karar verir.  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/service-quality-evaluation\/\"><span style=\"font-weight: 400;\">m\u00fc\u015fteri\u0307 hi\u0307zmetleri\u0307 anketi\u0307<\/span><\/a><span style=\"font-weight: 400;\">  personel, \u00fcr\u00fcn ve kendilerine sa\u011flanan genel hizmet kalitesi hakk\u0131nda de\u011ferli bilgiler toplamak i\u00e7in bir i\u015f zekas\u0131 platformu kullanmak. Anket yoluyla elde edilen sonu\u00e7lar Net Tavsiye Skoru (NPS), M\u00fc\u015fteri Memnuniyeti Skoru (CSAT) ve hatta M\u00fc\u015fteri \u00c7aba Skoru&#8217;nu (CES) \u00f6l\u00e7mek i\u00e7in kullan\u0131labilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bu sonu\u00e7lar, m\u00fc\u015fterilerin hizmetin mevcut durumu hakk\u0131nda ne hissettiklerini, iyile\u015ftirilmesi gereken alanlar\u0131, m\u00fc\u015fterilerin ne beklediklerini ve ihtiya\u00e7lar\u0131n\u0131n neler oldu\u011funu analiz etmeye katk\u0131da bulunur. T\u00fcm bu i\u00e7g\u00f6r\u00fcler \u015firketin baz\u0131 de\u011fi\u015fiklikler yapmas\u0131n\u0131, stratejiler uygulamas\u0131n\u0131 ve \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131n\u0131 ba\u015flatmas\u0131n\u0131 sa\u011flayarak daha m\u00fc\u015fteri odakl\u0131 bir kurulu\u015f olma yolunda ba\u015far\u0131l\u0131 bir yolculuk yapmas\u0131n\u0131 sa\u011flad\u0131.<\/span><\/p>\n<p><b>Y\u00fcz y\u00fcze anketler<\/b><span style=\"font-weight: 400;\">  &#8211; Y\u00fcz y\u00fcze anketler y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmelerdir. Y\u0131llard\u0131r, en do\u011fru bilgiyi toplaman\u0131n en etkili y\u00f6ntemi olmu\u015ftur. \u0130\u015f istihbarat\u0131 toplamaya y\u00f6nelik bu yakla\u015f\u0131m do\u011frudan ileti\u015fime dayand\u0131\u011f\u0131ndan, kat\u0131l\u0131mc\u0131n\u0131n v\u00fccut \u00f6zelliklerinin, davran\u0131\u015flar\u0131n\u0131n ve tepkilerinin g\u00f6zlemlenmesi de hayati bir rol oynamaktad\u0131r. Baz\u0131 sorular g\u00f6r\u00fc\u015f\u00fclen ki\u015fiyi rahats\u0131z ediyorsa, ilgisizle\u015ftiriyorsa, tedirgin ediyorsa veya ka\u015flar\u0131n\u0131 \u00e7atmas\u0131na neden oluyorsa, bu sorular\u0131 atlaman\u0131n daha iyi olaca\u011f\u0131n\u0131 varsayal\u0131m. Buna ek olarak, g\u00f6r\u00fc\u015f\u00fclen ki\u015finin beden dili, konu\u015fma tonu ve tav\u0131rlar\u0131 da verdi\u011fi geri bildirimin do\u011fru ya da yanl\u0131\u015f oldu\u011funu belirler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00fcz y\u00fcze anketler, i\u015f istihbarat\u0131 toplamak i\u00e7in kullan\u0131lan di\u011fer y\u00f6ntemlere k\u0131yasla daha maliyetli bir y\u00f6ntemdir. Ayr\u0131ca, g\u00f6r\u00fc\u015fmecinin insanlar\u0131 g\u00f6zlemleme ve analiz etme konusunda ola\u011fan\u00fcst\u00fc uzmanl\u0131\u011fa sahip deneyimli olmas\u0131 gerekir.  <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin<\/span><\/i><span style=\"font-weight: 400;\">  &#8211; \u00c7al\u0131\u015fanlar\u0131n ilk amirlerini de\u011ferlendirmek i\u00e7in y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler yapmas\u0131 bir\u00e7ok kurulu\u015fta yayg\u0131n bir uygulamad\u0131r. Her ne kadar bu kurulu\u015flar\u0131n \u00e7o\u011funun ayr\u0131nt\u0131l\u0131 bir anketi haz\u0131r olsa da, bazen  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/supervision-evaluation\/\"><br \/>\n  <span style=\"font-weight: 400;\">s\u00fcpervi\u0307z\u00f6r de\u011ferlendi\u0307rme anketi\u0307 \u015fablonu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Do\u011fru bilgi toplamak ve daha iyi bir \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fc te\u015fvik etmek i\u00e7in anket iyi bir se\u00e7enektir. <\/span> <\/p>\n<p><b>Posta anketleri<\/b><span style=\"font-weight: 400;\">  &#8211; Bu, daha geni\u015f bir kitleden bilgi toplamak i\u00e7in kullan\u0131lan eski bir geleneksel y\u00f6ntemdir. Teknoloji d\u00fcnyan\u0131n her k\u00f6\u015fesine ula\u015ft\u0131k\u00e7a, i\u015f istihbarat\u0131 toplaman\u0131n bu y\u00f6ntemi de farkl\u0131la\u015ft\u0131. Ayr\u0131ca, bu y\u00f6ntemin daha az benimsenmesine katk\u0131da bulunan zaman al\u0131c\u0131, pahal\u0131, hata e\u011filimli ve d\u00fc\u015f\u00fck yan\u0131t oran\u0131 gibi birka\u00e7 fakt\u00f6r daha vard\u0131r. \u00c7evrimi\u00e7i anketler, bu y\u00f6ntemin yerine daha iyi bir alternatif olarak h\u0131zla ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Ancak tabletlerin, bilgisayarlar\u0131n veya diz\u00fcst\u00fc bilgisayarlar\u0131n hala eri\u015filebilir olmad\u0131\u011f\u0131 co\u011frafyalarda, posta anketleri bunlardan eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u015f istihbarat\u0131 toplaman\u0131n en iyi yoludur.  <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin<\/span><\/i><span style=\"font-weight: 400;\">  &#8211; H\u00fck\u00fcmet, plastik po\u015fetlerin kullan\u0131m\u0131na ili\u015fkin kamuoyu g\u00f6r\u00fc\u015f\u00fcn\u00fc anlamak i\u00e7in anket yapmak istemi\u015f ve po\u015fetlerin kald\u0131r\u0131lmas\u0131na y\u00f6nelik h\u00fck\u00fcmet giri\u015fimine ili\u015fkin fark\u0131ndal\u0131klar\u0131n\u0131 de\u011ferlendirmek istemi\u015ftir. Kullan\u0131m\u0131n\u0131 postalad\u0131lar<\/span> <span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/survey-templates\/use-of-plastic-bags-survey-questions\/\">plastik po\u015fet anketi<\/a><\/span><span style=\"font-weight: 400;\"> farkl\u0131 b\u00f6lgelerden se\u00e7ilen izleyicilere o b\u00f6lge i\u00e7in i\u015f istihbarat\u0131 toplamak \u00fczere sunulmu\u015f ve bu do\u011frultuda H\u00fck\u00fcmet taraf\u0131ndan plastik po\u015fet kullan\u0131m\u0131n\u0131n ortadan kald\u0131r\u0131lmas\u0131 i\u00e7in d\u00fczeltici \u00f6nlemler al\u0131nm\u0131\u015ft\u0131r. <\/span> <\/p>\n<p><b>Telefon anketleri<\/b><span style=\"font-weight: 400;\">  &#8211; Telefon anketleri, \u00e7evrimi\u00e7i anketlerden biraz daha maliyetlidir ancak y\u00fcz y\u00fcze anketlere k\u0131yasla \u00e7ok daha ucuzdur. B\u00f6yle bir y\u00f6ntemin, kat\u0131l\u0131mc\u0131n\u0131n ula\u015f\u0131labilir olmas\u0131 ve hatta kat\u0131l\u0131mc\u0131 ile dostane bir denklem kurulmas\u0131 gibi baz\u0131 dezavantajlar\u0131 vard\u0131r.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin <\/span><\/i><span style=\"font-weight: 400;\">&#8211; Bir kilise, cemaat \u00fcyelerinin kiliseye neden kat\u0131ld\u0131klar\u0131n\u0131 anlamak ve manevi ihtiya\u00e7lar\u0131n\u0131n kilise taraf\u0131ndan kar\u015f\u0131lan\u0131p kar\u015f\u0131lanmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in anket yapmak istedi. A <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/church-survey-template\/\"><br \/>\n  <span style=\"font-weight: 400;\">ki\u0307li\u0307se anketi\u0307 \u015fablonu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> t\u00fcm cemaat \u00fcyeleriyle telefon anketleri yapmalar\u0131n\u0131 ve onlar\u0131n g\u00f6r\u00fc\u015flerini anlamalar\u0131na yard\u0131mc\u0131 olacak g\u00fcvenilir bilgiler elde etmelerini sa\u011flad\u0131.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><b>Anketler<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><\/b><b><\/b>Anket, ara\u015ft\u0131rma amac\u0131yla kullan\u0131lan ve nitel oldu\u011fu kadar nicel de olabilen bir dizi sorudan olu\u015fur. Bir anket, anket \u015feklinde olabilir veya olmayabilir, ancak bir anketin her zaman bir soru formu vard\u0131r.<\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin<\/span><\/i><span style=\"font-weight: 400;\">  &#8211; Bir \u015firketin \u0130K&#8217;s\u0131, bir \u00e7al\u0131\u015fan\u0131n kurumda ge\u00e7irdi\u011fi s\u00fcreye ili\u015fkin g\u00f6r\u00fc\u015flerini \u00f6\u011frenmek i\u00e7in bir \u00e7\u0131k\u0131\u015f g\u00f6r\u00fc\u015fmesi yapmak istedi. Ayr\u0131nt\u0131l\u0131 ve son derece ilgi \u00e7ekici  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/conduct-exit-interview-questions\/\"><span style=\"font-weight: 400;\">\u00c7\u0131k\u0131\u015f m\u00fclakat\u0131 sorular\u0131<\/span><\/a><span style=\"font-weight: 400;\">  ayr\u0131lmaya karar veren \u00e7al\u0131\u015fanlar\u0131n g\u00f6r\u00fc\u015flerini \u00f6l\u00e7mek ve geri bildirimlerini kaydetmek. Bu i\u00e7g\u00f6r\u00fcler daha sonra \u015firket taraf\u0131ndan y\u0131pranma oran\u0131n\u0131 d\u00fc\u015f\u00fcrmek i\u00e7in \u00e7al\u0131\u015fanlar\u0131 elde tutma stratejilerini form\u00fcle etmek i\u00e7in kullan\u0131ld\u0131.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><b>Anketler<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anketler, anketlerden biraz farkl\u0131d\u0131r ve bu yakla\u015f\u0131m genellikle tek bir sorudan olu\u015fur. Cevaplamas\u0131 \u00e7ok kolay oldu\u011fu ve \u00e7ok daha az zaman ald\u0131\u011f\u0131 i\u00e7in anketlerin yan\u0131tlanma oran\u0131 son derece y\u00fcksektir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin<\/span><\/i><span style=\"font-weight: 400;\">  &#8211; Anket i\u00e7in en iyi \u00f6rnek se\u00e7im anketleri olabilir. Anketler, belirli bir d\u00f6nemde belirli bir b\u00f6lgeyi y\u00f6netecek olan se\u00e7menler taraf\u0131ndan hangi partinin tercih edildi\u011fini ve tercih edildi\u011fini bulmak i\u00e7in yap\u0131l\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><b>Formlar<\/b><span style=\"font-weight: 400;\"> <\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Formlar\u0131n kendisi de bir anket t\u00fcr\u00fcd\u00fcr, ancak formlar genellikle g\u00f6r\u00fc\u015fler, tutumlar, de\u011ferler vb. gibi genel verileri toplamak i\u00e7in kullan\u0131lan anketlerden farkl\u0131 olarak, bir kat\u0131l\u0131mc\u0131dan ya\u015f, gelir, cinsiyet vb. gibi her alanda belirli bilgileri toplamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin<\/span><\/i><span style=\"font-weight: 400;\">  &#8211; Bir banka, bir banka hesab\u0131 a\u00e7mak i\u00e7in m\u00fc\u015fterilerinden belirli bilgilere ihtiya\u00e7 duyar. B\u00f6yle bir senaryoda, hesap a\u00e7mak i\u00e7in banka taraf\u0131ndan istenen belirli bilgileri toplamak \u00fczere m\u00fc\u015fteriye bir form verilir.<\/span><\/p>\n<h3><b>Ad\u0131m 2 &#8211; Analiz<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bu, t\u00fcm verilerin tek bir platform alt\u0131nda topland\u0131\u011f\u0131 ad\u0131md\u0131r. Bir \u0130\u015f Zekas\u0131 yaz\u0131l\u0131m\u0131, ayn\u0131 yaz\u0131l\u0131ma g\u00f6m\u00fcl\u00fc geli\u015fmi\u015f analitik ara\u00e7larla veri toplaman\u0131z\u0131 ve analiz etmenizi sa\u011flayacakt\u0131r. \u00c7e\u015fitli y\u00f6ntemlerle toplanan verilerin analiz edilmesi, bir kurulu\u015fun m\u00fc\u015fterilerinin g\u00f6r\u00fc\u015flerini anlamas\u0131na ve iyile\u015ftirilmesi gereken alanlar\u0131 bulmas\u0131na yard\u0131mc\u0131 olur. Yaz\u0131l\u0131m, \u00e7e\u015fitli d\u00f6nemler i\u00e7in ve ayr\u0131ca departmanlar aras\u0131nda puanlar\u0131 (NPS, CES, CSAT gibi) kar\u015f\u0131la\u015ft\u0131rman\u0131za olanak tan\u0131r. Ayn\u0131 BI Yaz\u0131l\u0131m\u0131n\u0131 Conjoint Analizi, Maxdiff Analizi, Trend Analizi, Metin ve Duygu Analizi ve daha bir\u00e7ok geli\u015fmi\u015f bahane alt\u0131nda verileri analiz etmek i\u00e7in kullanabilirsiniz. Bu \u015fekilde, kurulu\u015funuzun m\u00fc\u015fterileriniz aras\u0131nda herhangi bir zamanda nerede durdu\u011funa dair sa\u011flam bir anl\u0131k g\u00f6r\u00fcnt\u00fc elde edersiniz.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin &#8211;  <\/span><\/i><span style=\"font-weight: 400;\">Konaklama sekt\u00f6r\u00fc, m\u00fc\u015fteri deneyimini ve memnuniyetini s\u00fcrekli olarak \u00f6l\u00e7melidir. Kurulu\u015f, m\u00fc\u015fteri memnuniyeti puanlar\u0131n\u0131 ve NPS puanlar\u0131n\u0131 tutarl\u0131 bir \u015fekilde analiz edip izleyerek m\u00fc\u015fterilerinin deneyimini iyile\u015ftirebilir ve daha y\u00fcksek gelir ve m\u00fc\u015fteri sadakati elde etmek i\u00e7in daha m\u00fc\u015fteri odakl\u0131 hale gelebilir.<\/span><\/p>\n<h3><b>Ad\u0131m 3 &#8211; Raporlama ve sunum<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Analizden sonra, bir sonraki ad\u0131m metriklerin ne anlama geldi\u011fini anlamakt\u0131r. Verilerin yanl\u0131\u015f yorumlanmas\u0131 kurulu\u015funuzu u\u00e7uruma s\u00fcr\u00fckleyebilece\u011finden bu ad\u0131m en \u00f6nemlisidir. G\u00f6rsel infografiklere d\u00f6n\u00fc\u015ft\u00fcrmek bazen bir ki\u015finin anlamas\u0131n\u0131 kolayla\u015ft\u0131rabilir. B\u00f6yle bir anlay\u0131\u015f, kurulu\u015fun en acil i\u015f, operasyon ve pazarlama sorular\u0131na yan\u0131t bulmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ad\u0131mlar \u015funlar\u0131 yapman\u0131za yard\u0131mc\u0131 olacakt\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/business-intelligence-software.html\"><br \/>\n  <span style=\"font-weight: 400;\">i\u0307\u015f zekasi yazilimini kullanmaya ba\u015flayin<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  Ancak bu son ad\u0131m de\u011fildir. Bir kurulu\u015fun rekabette kalmak ve s\u00fcrekli de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya devam etmek ve hatta gelecek i\u00e7in bir sonraki en iyi ad\u0131mlar\u0131 belirlemek i\u00e7in ger\u00e7ek zamanl\u0131 verileri s\u00fcrekli olarak izlemesi ve analiz etmesi gerekir. \u0130\u015f zekas\u0131n\u0131 etkin bir \u015fekilde kullanmak i\u00e7in bu yolu izlemek, bir kurulu\u015fun para ve zaman\u0131 daha ak\u0131ll\u0131ca harcamas\u0131n\u0131 ve gelecekteki hedefleri, ihtiya\u00e7lar\u0131 ve e\u011filimleri ba\u015far\u0131yla ele almas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n<h3><a id=\"Advantages_of_business_intelligence\" class=\"blankurl\" href=\"#\"><b>\u0130\u015f zekas\u0131n\u0131n avantajlar\u0131<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015f Zekas\u0131, bir kurulu\u015fun stratejik, taktiksel ve operasyonel i\u015f kararlar\u0131 \u00fczerinde do\u011frudan bir etkiye sahiptir. Varsay\u0131mlar ve i\u00e7g\u00fcd\u00fcler yerine ge\u00e7mi\u015f verileri kullanarak ger\u00e7e\u011fe dayal\u0131 karar vermeyi destekler. Bu ara\u00e7lar veri analizi yapar ve kullan\u0131c\u0131lara i\u015fin do\u011fas\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi sa\u011flamak i\u00e7in raporlar, \u00f6zetler, g\u00f6sterge tablolar\u0131, haritalar, grafikler ve \u00e7izelgeler olu\u015fturur. A\u015fa\u011f\u0131da \u0130\u015f Zekas\u0131n\u0131n baz\u0131 avantajlar\u0131 yer almaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do\u011fru bir \u0130\u015f Zekas\u0131 yaz\u0131l\u0131m\u0131, toplanan verileri raporlar, analitik g\u00f6sterge tablolar\u0131 ve infografikler kullanarak g\u00f6r\u00fcnt\u00fcleyerek kurulu\u015ftaki verimlili\u011fi art\u0131rmaya yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir kurulu\u015fa \u00e7e\u015fitli departmanlara, \u00fcr\u00fcnlere, hizmetlere vb. b\u00f6l\u00fcmlere ayr\u0131lm\u0131\u015f b\u00fct\u00fcnsel bir \u015firket g\u00f6r\u00fcn\u00fcm\u00fc sa\u011flayarak dikkat edilmesi veya iyile\u015ftirilmesi gereken alanlar\u0131n belirlenmesini kolayla\u015ft\u0131r\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bir kurulu\u015ftaki karma\u015f\u0131k s\u00fcre\u00e7ler, geli\u015fmi\u015f otomatik analitik kullan\u0131larak kolayla\u015ft\u0131r\u0131labilir ve bir \u015firketin daha h\u0131zl\u0131 ve verimli i\u015f s\u00fcre\u00e7lerine yol a\u00e7an zaman ve \u00e7abay\u0131 azaltmas\u0131na olanak tan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">BI yaz\u0131l\u0131m\u0131 kullan\u0131larak g\u00f6rsel infografikler ve anla\u015f\u0131lmas\u0131 kolay raporlar olu\u015fturulabilir, b\u00f6ylece teknik bilgisi olmayan ki\u015filer bile metriklerinin anlam\u0131n\u0131 anlayabilir.<\/span><\/li>\n<\/ul>\n<p><a id=\"Importance_of_business_intelligence_in_an_organization\" class=\"blankurl\" href=\"#\"><b>Bir kurulu\u015fta i\u015f zekas\u0131n\u0131n \u00f6nemi<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fcz\u00fcn s\u00fcrekli de\u011fi\u015fen i\u015f ortam\u0131nda, rekabet avantaj\u0131 elde etmek i\u00e7in i\u015f zekas\u0131na ihtiya\u00e7 duyulmaktad\u0131r. \u0130\u015f zekas\u0131, bir kurulu\u015fun m\u00fc\u015fteri g\u00f6r\u00fc\u015flerini, pazar\u0131 ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 de\u011ferlendirmesine yard\u0131mc\u0131 olarak daha y\u00fcksek pazar paylar\u0131 kazanmas\u0131nda ve daha y\u00fcksek gelir elde etmesinde \u00fcst\u00fcnl\u00fck sa\u011flar. A\u015fa\u011f\u0131da, i\u015f zekas\u0131n\u0131n herhangi bir kurulu\u015f i\u00e7in bir varl\u0131k olmas\u0131n\u0131n baz\u0131 nedenleri yer almaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fcler toplay\u0131n &#8211;  <\/b><span style=\"font-weight: 400;\">\u0130\u015f zekas\u0131, i\u015f odakl\u0131 ham verilerin kullan\u0131labilir bilgilere d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesidir. Ham veriler size i\u015f parametreleriniz hakk\u0131nda eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler sa\u011flamaz, ancak i\u015f zekas\u0131 bir kurulu\u015fa, daha m\u00fc\u015fteri odakl\u0131 stratejiler geli\u015ftirmek i\u00e7in kullan\u0131labilecek sorunlu noktalar\u0131 veya f\u0131rsatlar\u0131 belirlemek i\u00e7in kapsaml\u0131 bir veri analizi sa\u011flayacakt\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Organizasyonun derinlemesine anla\u015f\u0131lmas\u0131 &#8211;  <\/b><span style=\"font-weight: 400;\">Genellikle g\u00f6z ard\u0131 edilenler de dahil olmak \u00fczere i\u015fletmenin her bir bile\u015fenini bilmiyorsan\u0131z, i\u015fletmeyi bir b\u00fct\u00fcn olarak anlamak zordur. \u0130\u015f zekas\u0131, bir kurulu\u015fun dikkat gerektiren her bir bile\u015feni belirlemesini ve buna g\u00f6re iyile\u015ftirmeler yapmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Sat\u0131\u015f ve pazarlama hedeflerine ula\u015fmak &#8211;  <\/b><span style=\"font-weight: 400;\">\u015eirket hedef pazar\u0131, trendleri veya s\u00fcrekli de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 anlamazsa, bu sat\u0131\u015f ve pazarlama hedeflerine ula\u015fmak zordur. \u0130\u015f zekas\u0131, bir kurulu\u015fun sat\u0131\u015flar\u0131n\u0131 h\u0131zland\u0131rmak, pazarlama i\u015flevinin performans\u0131n\u0131 art\u0131rmak ve bu sat\u0131\u015f ve pazarlama hedeflerine ula\u015fmak i\u00e7in her iki ekibin senkronize edilmesine yard\u0131mc\u0131 olmak i\u00e7in derinlemesine analizler sunar.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Al\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve e\u011filimlerini tahmin edin &#8211;  <\/b><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131, g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda s\u0131k\u00e7a tart\u0131\u015f\u0131lan bir terimdir. Bu nedenle, zor sat\u0131\u015fa dayal\u0131 eski ve modas\u0131 ge\u00e7mi\u015f tekniklere g\u00fcvenmek yerine, potansiyel m\u00fc\u015fterileri kendinize \u00e7ekmek \u00e7ok \u00f6nemlidir. Bir i\u015f zekas\u0131 yaz\u0131l\u0131m\u0131, bir \u015firketin m\u00fc\u015fteri yolculu\u011fu s\u0131ras\u0131ndaki her etkile\u015fimine veya her geri bildirimine dayal\u0131 olarak b\u00fct\u00fcnsel m\u00fc\u015fteri profilleri olu\u015fturmas\u0131n\u0131 sa\u011flar. Bu sayede, al\u0131c\u0131 davran\u0131\u015flar\u0131 ve e\u011filimleri hakk\u0131nda ayr\u0131nt\u0131l\u0131 i\u00e7g\u00f6r\u00fcler sa\u011flayan de\u011ferli istihbarat toplayabilir ve b\u00f6ylece sat\u0131\u015f, pazarlama veya b\u00fcy\u00fcme stratejilerini buna g\u00f6re geli\u015ftirebilirler.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Genel \u00fcretkenli\u011fi art\u0131r\u0131n &#8211;  <\/b><span style=\"font-weight: 400;\">Bir\u00e7ok kurulu\u015fun verimsiz darbo\u011fazlar\u0131, eski geleneksel s\u00fcre\u00e7leri ve bir kurulu\u015fun b\u00fcy\u00fcmesini engelleyen manuel rutin g\u00f6revleri vard\u0131r. \u0130\u015f zekas\u0131 yaz\u0131l\u0131m\u0131 bu darbo\u011fazlar\u0131 ortadan kald\u0131rabilir, rutin g\u00f6revleri otomatikle\u015ftirebilir ve s\u00fcre\u00e7leri iyile\u015ftirerek herkesin i\u015fine yeni organizasyon ve \u00f6nceliklendirme seviyeleri getirebilir. Bu, verimli ve son derece duyarl\u0131 m\u00fc\u015fteri hizmetleri, insan kaynaklar\u0131n\u0131n daha iyi kullan\u0131lmas\u0131, pazarlama kampanyalar\u0131n\u0131n do\u011fru \u00f6l\u00e7\u00fclmesi ve b\u00f6ylece kurulu\u015f genelinde genel verimlili\u011fin art\u0131r\u0131lmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Veri y\u00f6neti\u015fimi ve y\u00f6netmelikler &#8211;  <\/b><span style=\"font-weight: 400;\">Yeni GDPR yasas\u0131, ki\u015fisel verilerin toplanma, kullan\u0131lma, saklanma, i\u015flenme ve payla\u015f\u0131lma bi\u00e7imlerine bir\u00e7ok k\u0131s\u0131tlama getirmi\u015ftir. Yeni yasalar, verilerin do\u011fru ve g\u00fcncel tutulmas\u0131, verilerin i\u015flenmesi i\u00e7in gerek\u00e7elerin g\u00f6sterilmesi ve daha fazla \u015feffafl\u0131k i\u00e7in a\u00e7\u0131k bir gizlilik politikas\u0131n\u0131n form\u00fcle edilmesi gerekliliklerini i\u00e7ermektedir. GDPR uyumlu bir i\u015f zekas\u0131 yaz\u0131l\u0131m\u0131, t\u00fcm verileri merkezile\u015ftirmenize yard\u0131mc\u0131 olur, bu da \u015feffafl\u0131\u011f\u0131 art\u0131r\u0131r ve yanl\u0131\u015fl\u0131klar\u0131 ve bo\u015fluklar\u0131 ortaya \u00e7\u0131kar\u0131r. Ayr\u0131ca, bir \u015firketin d\u00fczenleyiciler ve m\u00fc\u015fteriler taraf\u0131ndan kara listeye al\u0131nmas\u0131n\u0131 \u00f6nlemek i\u00e7in k\u00fcresel d\u00fczenlemeleri ve yasalar\u0131 kar\u015f\u0131lama konumunda olmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>H\u0131zland\u0131r\u0131lm\u0131\u015f Yat\u0131r\u0131m Getirisi &#8211;  <\/b><span style=\"font-weight: 400;\">Son olarak i\u015f zekas\u0131, analiz ve modelleme yoluyla g\u00fcnl\u00fck verimlili\u011fi, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm metriklerini ve m\u00fc\u015fteri deneyimini y\u00f6neterek bir kurulu\u015fun yat\u0131r\u0131m getirisini h\u0131zland\u0131rmas\u0131na yard\u0131mc\u0131 olur. Ayr\u0131ca bir \u015firketin t\u00fcketici sat\u0131n alma davran\u0131\u015f\u0131, m\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131 hakk\u0131nda de\u011ferli i\u00e7g\u00f6r\u00fcler elde etmesini sa\u011flayarak kurulu\u015fu ba\u015far\u0131 yoluna sokar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar\u0131n en iyi tahminde bulunmaya veya i\u00e7g\u00fcd\u00fclerine g\u00f6re hareket etmeye g\u00fcvendi\u011fi g\u00fcnler geride kald\u0131. \u0130\u015f zekas\u0131, kurulu\u015flar\u0131 ger\u00e7ek zamanl\u0131 olarak do\u011fru veriler ve g\u00fcncellemelerle g\u00fc\u00e7lendirir. Ayr\u0131ca, yakla\u015fan pazar trendlerini ve tahmin ara\u00e7lar\u0131n\u0131 ara\u015ft\u0131rd\u0131 ve hatta zaman zaman tahmin etme veya tahmin etme ihtiyac\u0131n\u0131 ortadan kald\u0131rmak i\u00e7in &#8220;ne olursa&#8221; senaryolar\u0131n\u0131 tahmin etmeye izin verdi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik Dizini \u0130\u015f zekas\u0131: tan\u0131m \u0130\u015f zekas\u0131: \u00f6rneklerle t\u00fcrleri ve metodolojileri \u0130\u015f zekas\u0131n\u0131n avantajlar\u0131 Bir kurulu\u015fta i\u015f zekas\u0131n\u0131n \u00f6nemi \u0130\u015f [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":634638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114,1133],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u015f Zekas\u0131: Tan\u0131m, Y\u00f6ntemler, T\u00fcrler ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sizinki gibi kurulu\u015flar art\u0131k de\u011ferli i\u015f zekas\u0131 toplamak ve bunlar\u0131 eyleme ge\u00e7irilebilir stratejilere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in be\u011fenilen i\u015f zekas\u0131 yaz\u0131l\u0131mlar\u0131n\u0131 kullanabilir.\" 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