{"id":730934,"date":"2022-05-27T14:56:49","date_gmt":"2022-05-27T21:56:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-metodolojisi-hedef-kitlenize-nasil-ulasirsiniz\/"},"modified":"2023-02-03T12:01:39","modified_gmt":"2023-02-03T12:01:39","slug":"anket-metodolojisi-hedef-kitlenize-nasil-ulasirsiniz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-metodolojisi-hedef-kitlenize-nasil-ulasirsiniz\/","title":{"rendered":"Anket Metodolojisi: Hedef Kitlenize Nas\u0131l Ula\u015f\u0131rs\u0131n\u0131z?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma yaparken ve veri toplarken do\u011fru bilgi edinmek kritik \u00f6nem ta\u015f\u0131r. Ancak, g\u00fcvenilir sonu\u00e7lara ula\u015ft\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in do\u011fru \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc elde etmeyi de unutmaman\u0131z en iyisi olacakt\u0131r. \u015eu anda hedef kitlenize ula\u015fman\u0131n bir\u00e7ok yolu var. Anket metodolojisi hakk\u0131nda konu\u015fal\u0131m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metodolojiler aras\u0131ndaki temel fark, toplamak istedi\u011finiz veri t\u00fcr\u00fcne ve \u00f6zel ara\u015ft\u0131rman\u0131z i\u00e7in ihtiya\u00e7 duydu\u011funuz yan\u0131t say\u0131s\u0131na ba\u011fl\u0131 olarak maliyettir. Ancak, kat\u0131l\u0131mc\u0131 davran\u0131\u015flar\u0131 zaman i\u00e7inde de\u011fi\u015fmi\u015ftir ve anket metodolojinizi se\u00e7erken farkl\u0131 fakt\u00f6rler g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/span><\/p>\n<h2>Anket Metodolojisi Nedir?<\/h2>\n<p>Anket metodolojisi, bir \u00f6rneklem grubuna <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-questionnaire\/\">anket<\/a> uygulanarak ger\u00e7ekle\u015ftirilen bir tekniktir. Anketler vatanda\u015flar\u0131n g\u00f6r\u00fc\u015fleri, tutumlar\u0131 ve davran\u0131\u015flar\u0131 hakk\u0131nda bilgi sa\u011flar ve bunlar\u0131 y\u00fcr\u00fctmek i\u00e7in birden fazla y\u00f6ntem vard\u0131r. Asl\u0131nda, anket d\u00fcnyas\u0131nda \u00f6\u011frenilecek koca bir evren var.<\/p>\n<h2>Anket Metodolojisi \u00d6rnekleri<\/h2>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131larla ileti\u015fim kurmak i\u00e7in en yayg\u0131n kanallar y\u00fcz y\u00fcze, telefon, posta ve internettir. Bu y\u00f6ntemlerin her birinin dikkate al\u0131nmas\u0131 gereken g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nleri vard\u0131r.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Y\u00fcz y\u00fcze anketler <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bunlar, bir g\u00f6r\u00fc\u015fmecinin kat\u0131l\u0131mc\u0131 ile do\u011frudan g\u00f6r\u00fc\u015fmesi ile ger\u00e7ekle\u015ftirilir. Bu anket, kat\u0131l\u0131mc\u0131lar\u0131n anket\u00f6rlerle merkezi bir yerde bulu\u015ftu\u011fu bir panel ortam\u0131nda veya anket\u00f6r\u00fcn anketi doldurmak isteyen m\u00fc\u015fterileri bulmak i\u00e7in bir \u00fcr\u00fcn veya hizmet yerine gitti\u011fi bir ortamda olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu format, m\u00fc\u015fterinin a\u00e7\u0131k u\u00e7lu geri bildirim vermesine olanak tan\u0131r ve bu geri bildirimler yetenekli bir g\u00f6r\u00fc\u015fmeci taraf\u0131ndan nicel de\u011ferlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir. G\u00f6r\u00fc\u015fmeci <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anketin<\/a> i\u00e7eri\u011fini a\u00e7\u0131klayabilecek ve m\u00fc\u015fterinin s\u00f6zel olmayan ipu\u00e7lar\u0131n\u0131 okuyabilecektir. Bu, m\u00fc\u015fterinin ara\u015ft\u0131rmac\u0131ya ek bilgi vermesine olanak tan\u0131r. Geri bildirim, ara\u015ft\u0131rma s\u00fcrecinin ilerleyen a\u015famalar\u0131nda yan\u0131tlar\u0131n kategorize edilmesi ve yorumlanmas\u0131nda zaman kazand\u0131r\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En samimi anket metodolojisidir, bu da onu daha hassas konular\u0131 tart\u0131\u015fmak i\u00e7in iyi bir se\u00e7enek haline getirir. Ayn\u0131 zamanda en pahal\u0131 se\u00e7enektir. Bunun nedeni, seyahat, fiziksel bir yerde kurulum ve anket\u00f6rlerin bu \u015fekilde bir anketi y\u00f6netme ve kaydetme becerilerine sahip olacak \u015fekilde e\u011fitilmesini kapsayan \u00e7ok say\u0131da yan\u0131t gerektirmesidir.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Telefon g\u00f6r\u00fc\u015fmeleri  <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu anketler, daha az seyahat masraf\u0131 ve insanlara daha kolay ula\u015fma imkan\u0131 ile y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fme format\u0131n\u0131 takip etmenin bir yoludur. Bir g\u00f6r\u00fc\u015fmeci telefonla daha fazla kat\u0131l\u0131mc\u0131ya ula\u015fabilecektir. G\u00f6r\u00fc\u015fmeci g\u00f6rsel ipu\u00e7lar\u0131n\u0131 okuyamasa da anket i\u00e7eri\u011fini a\u00e7\u0131klayabilecek ve kat\u0131l\u0131mc\u0131dan daha a\u00e7\u0131k u\u00e7lu geri bildirim toplayabilecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak \u015fu anda insanlar\u0131n tan\u0131mad\u0131klar\u0131 numaralara cevap verme olas\u0131l\u0131klar\u0131 daha d\u00fc\u015f\u00fck ve herhangi birine bilgi verme olas\u0131l\u0131klar\u0131 daha da d\u00fc\u015f\u00fck. Bu, \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcz\u00fc k\u0131s\u0131tlarken, g\u00f6r\u00fc\u015fmecilerin insanlarla ileti\u015fim kurmaya \u00e7al\u0131\u015fmas\u0131 i\u00e7in maliyet ve zaman sa\u011flayacakt\u0131r.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Posta yoluyla ka\u011f\u0131t anketler  <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anketler kat\u0131l\u0131mc\u0131lar\u0131n uygun oldu\u011fu bir zamanda doldurulabilir. \u00c7ok daha az maliyetle \u00e7ok say\u0131da potansiyel kat\u0131l\u0131mc\u0131ya ula\u015fman\u0131n harika bir yoludur. Bir telefon g\u00f6r\u00fc\u015fmesi kadar m\u00fcdahaleci hissetmeden insanlara ula\u015fman\u0131n kolay bir yoludur. Daha az ki\u015fisel temas y\u00f6ntemi nedeniyle, anket i\u00e7eri\u011finin sorular\u0131n kat\u0131l\u0131mc\u0131 i\u00e7in net olmas\u0131n\u0131 sa\u011flayacak \u015fekilde planlanmas\u0131 daha b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu y\u00f6ntem, anketlerin do\u011fru ki\u015finin eline ula\u015ft\u0131\u011f\u0131ndan emin olmak i\u00e7in iyi adres kay\u0131tlar\u0131 gerektirir ve m\u00fclakat\u0131n aksine, kat\u0131l\u0131mc\u0131lar yan\u0131t vermeyi erteleyebilir ve yan\u0131t g\u00f6ndermeyi unutabilir. Do\u011fru \u015fekilde yap\u0131l\u0131rsa, bu, ara\u015ft\u0131rmac\u0131lar\u0131n verileri analiz ederken kullanabilecekleri cevaplarla sonu\u00e7lanacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, b\u00fcy\u00fck bir <a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\">\u00f6rneklem boyutu<\/a> istedi\u011finizde \u00f6ncelikle <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">nicel veriler<\/a> i\u00e7in m\u00fckemmel bir y\u00f6ntemdir. <\/span><span style=\"font-weight: 400;\">Daha az ki\u015fisel olduklar\u0131ndan ve yan\u0131tlar posta yoluyla geri g\u00f6nderildi\u011finden, kat\u0131l\u0131mc\u0131lar daha hassas konularda yan\u0131t vermeye daha az istekli olabilirler. <\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Bilgi toplamak i\u00e7in \u00e7evrimi\u00e7i anket metodolojisi  <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anket metodolojisi art\u0131k \u00e7ok yayg\u0131n.  <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">\u00c7evrimi\u00e7i<\/a> bir <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">anket<\/a> geni\u015f bir kitleye ula\u015fabilir ve uygun bir zamanda doldurulabilir. Bir sitenin y\u00fcklenmesini veya ba\u015fka bir etkinli\u011fin tamamlanmas\u0131n\u0131 beklerken bile k\u0131sa bir anket yap\u0131labilir.  <a href=\"https:\/\/www.questionpro.com\/blog\/email-surveys\/\">E-posta anket<\/a>lerine benzer \u015fekilde, \u00e7evrimi\u00e7i bir anketin, bir kat\u0131l\u0131mc\u0131n\u0131n kendilerine yard\u0131mc\u0131 olacak bir anket\u00f6r olmadan talimatlar\u0131 takip edebilmesi i\u00e7in yaz\u0131lmas\u0131 gerekecektir.<\/span><span style=\"font-weight: 400;\">niceliksel geri bildirime odaklanmal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i veri toplarken, yan\u0131tlar do\u011frudan bir veritaban\u0131nda saklanabilir ve ka\u011f\u0131t yan\u0131tlar\u0131 tablola\u015ft\u0131rma maliyetlerinden tasarruf edilebilir. \u00c7evrimi\u00e7i anketler, ka\u011f\u0131t ve telefon y\u00f6ntemlerine k\u0131yasla uygun maliyetli bir y\u00f6ntemdir. \u00c7evrimi\u00e7i anketler k\u00fcreseldir ve her birey taraf\u0131ndan hem internet \u00fczerinden hem de \u00e7evrimd\u0131\u015f\u0131 yollarla al\u0131nabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketler \u00f6l\u00e7eklendirilebilir ve ka\u011f\u0131t tabanl\u0131 ve <a href=\"https:\/\/www.questionpro.com\/features\/telephone-surveys-CATI.html\">telefonla<\/a> yap\u0131lan anketlere k\u0131yasla daha b\u00fcy\u00fck \u00f6rneklemlere kolayca ula\u015fabiliriz. \u00c7evrimi\u00e7i anketler, geleneksel ka\u011f\u0131t tabanl\u0131 anketlere k\u0131yasla daha h\u0131zl\u0131d\u0131r. Anketteki i\u00e7erik nedeniyle, ankette kullan\u0131lan ba\u011flant\u0131lar ve anahtar kelimeler nedeniyle anketin \u00f6nemsiz olma ihtimali vard\u0131r, bu da anketin \u00f6rnekleme boyutuna veya hedef boyutuna tepki verecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketler zaman zaman g\u00f6z ard\u0131 edilir \u00e7\u00fcnk\u00fc \u00e7evrimi\u00e7i anketler bombard\u0131mana tutulur ve bu durumda \u00f6nemli anketleri ka\u00e7\u0131rma \u015fans\u0131 vard\u0131r. \u00c7evrimi\u00e7i anketlerin en b\u00fcy\u00fck dezavantajlar\u0131ndan biri, internete eri\u015fimi olmayan uzak yerlerde ya\u015fayan insanlara ula\u015famamas\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternet eri\u015fimi olmayan ve \u00e7evrimi\u00e7i platformlarla \u00e7al\u0131\u015fma konusunda yetkin olmayan ya\u015fl\u0131larla bile web tabanl\u0131 anketler kullanarak ba\u011flant\u0131 kurmak zordur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i anketlerin geride kald\u0131\u011f\u0131 \u00f6nemli bir alan, kat\u0131l\u0131mc\u0131lar\u0131n ankette belirtilen sorunlar hakk\u0131nda ger\u00e7ekten ne hissettiklerini yakalamakt\u0131r. Tamamen \u00e7evrimi\u00e7i oldu\u011fundan, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fcz ifadelerini veya v\u00fccut dillerini fark etmenizin hi\u00e7bir yolu yoktur. Sahip oldu\u011funuz tek \u015fey, m\u00fc\u015fterilerin ger\u00e7ekten ne hissetti\u011fini \u00e7\u00f6zecek yan\u0131tlard\u0131r.<\/span><\/p>\n<h2>Anket Metodolojisinin Gelece\u011fi<\/h2>\n<p><span style=\"font-weight: 400;\">Modern teknoloji, bir\u00e7ok kat\u0131l\u0131mc\u0131n\u0131n halihaz\u0131rda internete ba\u011fl\u0131 cihazlarla daha fazla zaman ge\u00e7irdi\u011fi anlam\u0131na gelir, bu da anket yan\u0131tlar\u0131n\u0131 almak i\u00e7in m\u00fckemmel bir ileti\u015fim kanal\u0131 haline getirir. Daha az say\u0131da ileti\u015fim kanal\u0131na odaklanmak uygun maliyetli ve verimli oldu\u011fundan, yan\u0131tlayanlar\u0131n\u0131z\u0131n demografik \u00f6zelliklerini nas\u0131l etkiledi\u011fi de dahil olmak \u00fczere \u00e7evrimi\u00e7i anketlerin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini anlamak \u00e7ok \u00f6nemlidir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitlenize \u00e7evrimi\u00e7i ortamda ula\u015fman\u0131n en iyi yolunu bulmak, anlaml\u0131 bir ara\u015ft\u0131rma yapmak i\u00e7in gereken yan\u0131tlar\u0131 almak a\u00e7\u0131s\u0131ndan \u00f6nemlidir. \u015eirketlerin do\u011fru e-posta veritabanlar\u0131 tuttu\u011fundan veya \u00e7evrimi\u00e7i paneller i\u00e7in web portallar\u0131n\u0131n g\u00fcncel oldu\u011fundan emin olmak i\u00e7in uygun ileti\u015fim bilgilerine sahip oldu\u011funuzdan emin olun. Yan\u0131t almak i\u00e7in dikkatlerini yeterince uzun s\u00fcre tuttu\u011funuzdan ve ki\u015fisel olmayan bir ortamda do\u011fru yan\u0131tlar vermeye motive olduklar\u0131ndan emin olmak i\u00e7in kat\u0131l\u0131mc\u0131 geri bildirimlerine dikkat edin.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n dikkatini \u00e7evrimi\u00e7i ortamda \u00e7ekmeye \u00e7al\u0131\u015fan bir\u00e7ok ba\u015fka kaynakla rekabet ediyor olacaks\u0131n\u0131z, bu nedenle anketinizin onlar i\u00e7in neden \u00f6nemli olmas\u0131 gerekti\u011fini a\u00e7\u0131k\u00e7a ortaya koyacak \u015fekilde onlarla ileti\u015fime ge\u00e7ti\u011finizden emin olun. Hedef kitlenizi en iyi \u015fekilde nas\u0131l hedefleyece\u011finizi bilmek i\u00e7in pazar ara\u015ft\u0131rmas\u0131 ile verimli bir \u015fekilde b\u00fcy\u00fck miktarda veri toplama f\u0131rsat\u0131na sahip olursunuz.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Devendra Joag &amp; Davin Moloney<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ara\u015ft\u0131rma yaparken ve veri toplarken do\u011fru bilgi edinmek kritik \u00f6nem ta\u015f\u0131r. Ancak, g\u00fcvenilir sonu\u00e7lara ula\u015ft\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in do\u011fru \u00f6rneklem [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anket Metodolojisi: Hedef Kitlenize Nas\u0131l Ula\u015f\u0131rs\u0131n\u0131z? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Anket metodolojisi, bir \u00f6rneklem grubuna anket uygulanarak ger\u00e7ekle\u015ftirilen bir tekniktir. 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