{"id":730990,"date":"2022-05-27T16:38:00","date_gmt":"2022-05-27T16:38:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/yanit-vermeme-onyargisi-nedir-ve-nasil-onlenir\/"},"modified":"2023-02-03T11:50:21","modified_gmt":"2023-02-03T11:50:21","slug":"yanit-vermeme-onyargisi-nedir-ve-nasil-onlenir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/yanit-vermeme-onyargisi-nedir-ve-nasil-onlenir\/","title":{"rendered":"Yan\u0131t vermeme \u00f6nyarg\u0131s\u0131: Nedir ve Nas\u0131l \u00d6nlenir?"},"content":{"rendered":"<h2><b>Nedir bu?<\/b> <b>Yan\u0131t Vermeme \u00d6nyarg\u0131s\u0131 m\u0131?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yan\u0131t vermeme yanl\u0131l\u0131\u011f\u0131, anketlere yan\u0131t verenler ile anketi terk edenler aras\u0131ndaki farkl\u0131l\u0131klar nedeniyle ortaya \u00e7\u0131kan bir yanl\u0131l\u0131k t\u00fcr\u00fcd\u00fcr. Yan\u0131t verenler ile yan\u0131t vermeyenler aras\u0131ndaki fark\u0131n hedef \u00fczerinde pek \u00e7ok etkisi vard\u0131r. Buna kat\u0131l\u0131m \u00f6nyarg\u0131s\u0131 da denir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, baz\u0131lar\u0131n\u0131n k\u00f6t\u00fc anket tasar\u0131m\u0131 nedeniyle anketleri sonland\u0131rmas\u0131 ve baz\u0131lar\u0131n\u0131n yasad\u0131\u015f\u0131 faaliyetler hakk\u0131nda gizli bilgiler istemesi ve daha pek \u00e7ok nedenden dolay\u0131 anketleri b\u0131rakmas\u0131 gibi \u00e7e\u015fitli nedenlerden kaynaklanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin &#8211; 50 ya\u015f \u00fcst\u00fc ki\u015fileri hedefleyen video oyunlar\u0131n\u0131 soran bir anket muhtemelen yan\u0131t alamayacakt\u0131r. Burada hedeflenen kitle bile yanl\u0131\u015f.<\/span><\/p>\n<h2><b>Neden Anketler ve \u00c7al\u0131\u015fmalar?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck bir n\u00fcfusa ve geni\u015f k\u00fclt\u00fcrlere, dinlere, alg\u0131lara, tarihlere ve daha pek \u00e7ok \u015feye sahip bir d\u00fcnyada ya\u015f\u0131yoruz. Herkes di\u011ferinden olduk\u00e7a farkl\u0131d\u0131r, insanlar\u0131 sadece kategorize etmeye \u00e7al\u0131\u015fabiliriz ama \u00e7ok k\u00f6t\u00fc bir \u015fekilde ba\u015far\u0131s\u0131z oluruz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ki ki\u015fi &#8216;x&#8217; benzer \u00f6zelli\u011fe sahip olsa bile, bir \u015feyi sevme\/sevmeme ya da bir konuda hemfikir olma\/olmama olas\u0131l\u0131klar\u0131 \u00f6ng\u00f6r\u00fclemez. Dolay\u0131s\u0131yla piyasay\u0131, toplumu veya bir grup insan\u0131 tahmin etmek neredeyse imkans\u0131zd\u0131r. O zaman \u00e7\u00f6z\u00fcm nedir?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketler, pazar\u0131 veya d\u00fcnyadaki herhangi bir e\u011filimi anlamak i\u00e7in anketler yapar ve bunlar\u0131 inceleriz. \u0130\u015fte bu nedenle &#8220;Anketler ve Ara\u015ft\u0131rmalar&#8221; her sekt\u00f6rde b\u00fcy\u00fck de\u011fer ta\u015f\u0131r.  <\/span><\/p>\n<h2><b>Anketler ve NRB (Non-Response Bias)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u015eimdi \u015fu soru ortaya \u00e7\u0131k\u0131yor: NRB (Non Response Bias) \u00e7al\u0131\u015fmay\u0131 nas\u0131l etkileyebilir? Ne zaman bir anket d\u00fczenlense, insanlar\u0131n se\u00e7ebilece\u011fi baz\u0131 se\u00e7enekler\/se\u00e7enekler mevcuttur. Bir ki\u015fi anketi tamamlamazsa, yanl\u0131\u015f veriler i\u00e7eren bir rapor olu\u015fturur.<\/span><\/p>\n<h3><b>Yan\u0131t Vermeme \u00d6nyarg\u0131s\u0131 Matematiksel a\u00e7\u0131klama:<\/b><\/h3>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131 say\u0131s\u0131 4 olsun | =&gt; n=4<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p> <span style=\"font-weight: 400;\">Se\u00e7enekler olsun:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Se\u00e7enek a<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Se\u00e7enek b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Se\u00e7enek c<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Se\u00e7enek d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b><i>\u015eimdi her kullan\u0131c\u0131 benzersiz se\u00e7ene\u011fi se\u00e7erse,<\/i><\/b><b><i><\/i><\/b><\/p>\n<p style=\"padding-left: 80px;\"><b>Anket Sonu\u00e7lar\u0131:<\/b><\/p>\n<p style=\"padding-left: 160px;\"><span style=\"font-weight: 400;\">Se\u00e7enek a<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">25%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">Se\u00e7enek b<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">25%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">Se\u00e7enek c<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">25%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">Se\u00e7enek d<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">25%<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-359923\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/image2-1.png\" alt=\"Yan\u0131t Vermeme \u00d6nyarg\u0131s\u0131 1\" width=\"466\" height=\"308\"><\/p>\n<p style=\"padding-left: 80px;\"><b><i>\u015eimdi e\u011fer bir kullan\u0131c\u0131 ankete kat\u0131lmazsa,<\/i><\/b><b><i><\/i><\/b><\/p>\n<p style=\"padding-left: 80px;\"><b>Anket Sonu\u00e7lar\u0131:<\/b><\/p>\n<p style=\"padding-left: 160px;\"><span style=\"font-weight: 400;\">Se\u00e7enek a<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">33.33%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">Se\u00e7enek b<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">33.33%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">Se\u00e7enek c<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">33.33%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">Se\u00e7enek d<\/span> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">0%<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-359914\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/image1.png\" alt=\"Yan\u0131t Vermeme \u00d6nyarg\u0131s\u0131\" width=\"450\" height=\"321\"><\/p>\n<p style=\"padding-left: 80px;\"><b><i>Kullan\u0131c\u0131lardan birinin anketi atlamas\u0131 veya tamamlamamas\u0131 durumunda bu se\u00e7eneklerin y\u00fczdesi \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fmektedir.<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><b>NRB&#8217;den (Non-Response Bias) kimler etkilenir?<\/b><\/h2>\n<ul>\n<li><b>Sa\u011fl\u0131k sekt\u00f6r\u00fc:<\/b><span style=\"font-weight: 400;\">  Sa\u011fl\u0131k sekt\u00f6r\u00fc NRB (Non Response Bias) nedeniyle yanl\u0131\u015f veya hatal\u0131 veriler elde etti\u011fi i\u00e7in \u00e7ok s\u0131k\u0131nt\u0131 \u00e7ekmektedir. Sorunun ve meselenin ciddiyetinin anla\u015f\u0131lmas\u0131nda bir sorun yaratmaktad\u0131r.<\/span><\/li>\n<li><b>Ara\u015ft\u0131rma verileri:  <\/b><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma devam ederken, sorunu \u00e7\u00f6zmek i\u00e7in do\u011fru bilgiye sahip olmak \u00f6nemlidir. COID-19 \u00f6rne\u011fini g\u00f6z \u00f6n\u00fcnde bulundurabiliriz. Eksik\/boreman t\u00fcr\u00fcnden veriler nedeniyle sorunun boyutunu anlayamad\u0131k ve gerekli kaynaklar\u0131 harekete ge\u00e7irmede ba\u015far\u0131s\u0131z olduk.<\/span><\/li>\n<li><b>Devlet Kaynaklar\u0131: <\/b><span style=\"font-weight: 400;\"> Kamu kaynaklar\u0131 her \u00fclkede ger\u00e7ekten \u00f6nemlidir ve gerekli kaynaklar\u0131n miktar\u0131n\u0131 ve yakla\u015f\u0131m\u0131 ve kaynaklar\u0131 optimize etmek i\u00e7in hangi ad\u0131mlar\u0131n at\u0131labilece\u011fini bilmedi\u011fimiz s\u00fcrece bunlar\u0131 verimli bir \u015fekilde kullanmak m\u00fcmk\u00fcn de\u011fildir.<\/span><\/li>\n<\/ul>\n<h2><b>NRB (Non-Response Bias) nas\u0131l \u00f6nlenir?<\/b><\/h2>\n<p><b>Kapal\u0131 u\u00e7lu sorular kullan\u0131n.  <\/b><span style=\"font-weight: 400;\">A\u00e7\u0131klay\u0131c\u0131 bir yan\u0131t gerektirmedikleri i\u00e7in daha basittirler. QuestionPro gibi anket platformlar\u0131, \u00e7ok yard\u0131mc\u0131 olabilecek \u00e7ok say\u0131da soru k\u00fct\u00fcphanesi sa\u011flar.<\/span><\/p>\n<p><b>Hedef kitlenizi anlay\u0131n.  <\/b><span style=\"font-weight: 400;\">Sorular\u0131n ifade bi\u00e7imi ve t\u00fcm i\u00e7erik farkl\u0131 kitleler i\u00e7in etkili olabilir.<\/span><\/p>\n<p><b>\u00d6d\u00fcller verin.  <\/b><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lara \u00f6d\u00fcller verin. Hediye kartlar\u0131 vb. olabilir. Ayn\u0131 \u015fey i\u00e7in, bug\u00fcn QuestionPro gibi tek bir t\u0131klamayla sizin i\u00e7in ayn\u0131 \u015feyi otomatikle\u015ftirebilecek harika bir anket yaz\u0131l\u0131m\u0131m\u0131z var. Sadece kriterleri belirlemeniz gerekiyor ve hepsi tek seferde olacak.<\/span><\/p>\n<p><b>Kat\u0131l\u0131mc\u0131lara hat\u0131rlatma g\u00f6nderilmesi.  <\/b><span style=\"font-weight: 400;\">Baz\u0131 kat\u0131l\u0131mc\u0131lar yan\u0131t vermeyi unutabilir, bu nedenle otomatik hat\u0131rlat\u0131c\u0131lar bu senaryoda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olabilir. QuestionPro gibi platformlar, tek bir t\u0131klamayla zamanlanm\u0131\u015f hat\u0131rlat\u0131c\u0131lar ekleyebilece\u011finiz zamanlanm\u0131\u015f hat\u0131rlat\u0131c\u0131lar g\u00f6nderme gibi harika \u00f6zellikler i\u00e7erir ve hepsi bu kadar.  <\/span><\/p>\n<h2><b> Sonu\u00e7 <\/b><span style=\"font-weight: 400;\">                   <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00d6nyarg\u0131lar, anketler y\u00fcr\u00fct\u00fcl\u00fcrken ka\u00e7\u0131n\u0131lmas\u0131 m\u00fcmk\u00fcn olmayan \u015feylerden biri olabilir. Ancak, bunlar\u0131n meydana gelmesini \u00f6nlemek i\u00e7in \u00e7aba g\u00f6stererek azalt\u0131labilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu yapman\u0131n ilk ad\u0131m\u0131, ara\u015ft\u0131rmac\u0131n\u0131n ya da kat\u0131l\u0131mc\u0131n\u0131n neden olabilece\u011fi yan\u0131t yanl\u0131l\u0131\u011f\u0131 ve yan\u0131t vermeme yanl\u0131l\u0131\u011f\u0131n\u0131 anlamakt\u0131r. Bazen bu \u00f6nyarg\u0131lar, ankete yan\u0131t vermeyi unutan bir kat\u0131l\u0131mc\u0131n\u0131n durumunda oldu\u011fu gibi, kas\u0131ts\u0131z olabilir.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Ashish Jangu &amp; Priyansh Datyal<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nedir bu? Yan\u0131t Vermeme \u00d6nyarg\u0131s\u0131 m\u0131? Yan\u0131t vermeme yanl\u0131l\u0131\u011f\u0131, anketlere yan\u0131t verenler ile anketi terk edenler aras\u0131ndaki farkl\u0131l\u0131klar nedeniyle ortaya [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yan\u0131t vermeme \u00f6nyarg\u0131s\u0131: Nedir ve Nas\u0131l \u00d6nlenir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Yan\u0131t vermeme yanl\u0131l\u0131\u011f\u0131, anketlere yan\u0131t verenler ile anketi terk edenler aras\u0131ndaki farkl\u0131l\u0131klar nedeniyle ortaya \u00e7\u0131kan bir yanl\u0131l\u0131k t\u00fcr\u00fcd\u00fcr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/yanit-vermeme-onyargisi-nedir-ve-nasil-onlenir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yan\u0131t vermeme \u00f6nyarg\u0131s\u0131: Nedir ve Nas\u0131l \u00d6nlenir? 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