{"id":731001,"date":"2016-01-08T17:29:55","date_gmt":"2016-01-08T17:29:55","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/semantik-diferansiyel-olcegin-avantaj-ve-dezavantajlari\/"},"modified":"2016-01-08T17:29:55","modified_gmt":"2016-01-08T17:29:55","slug":"semantik-diferansiyel-olcegin-avantaj-ve-dezavantajlari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/semantik-diferansiyel-olcegin-avantaj-ve-dezavantajlari\/","title":{"rendered":"Semantik Diferansiyel \u00d6l\u00e7e\u011fin Avantaj ve Dezavantajlar\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fterinin \u00fcr\u00fcn\u00fcn\u00fcze kar\u015f\u0131 tutumunu, \u00e7al\u0131\u015fan\u0131n firman\u0131zdaki i\u015finden memnuniyetini ya da halk\u0131n markan\u0131za kar\u015f\u0131 duygular\u0131n\u0131 tespit edebilmek g\u00fc\u00e7l\u00fc bir bilgidir. \u0130nsanlar\u0131n duygusal tutumlar\u0131 hakk\u0131ndaki bilgiler, \u00fcr\u00fcn\u00fcn\u00fcze\/\u015firketinize\/markan\u0131za y\u00f6nelik sadakat, g\u00fcven ve sahiplenme duygular\u0131na karar vermede en \u00f6nemli fakt\u00f6rd\u00fcr. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn fiyatland\u0131rma g\u00fcc\u00fcn\u00fc, yetenekleri elde tutma ve \u00e7ekme becerisini, <a href=\"https:\/\/www.questionpro.com\/blog\/brand-loyalty\/\">marka sadakatini<\/a> ve \u00e7ok daha fazlas\u0131n\u0131 \u00f6l\u00e7menize yard\u0131mc\u0131 olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/semantic-differential-scale.html\">Semantik Diferansiyel \u00d6l\u00e7e\u011fi<\/a> kullanan anketler, insanlar\u0131n ilgi duyduklar\u0131 bir konuya y\u00f6nelik duygusal tutumlar\u0131 hakk\u0131nda bilgi edinmenin en g\u00fcvenilir yoludur. \u0130nsanlardan bir \u00fcr\u00fcn, \u015firket ya da markay\u0131, her bir ucunda memnun ya da memnuniyetsiz, sevgi ya da nefret gibi z\u0131t s\u0131fatlar bulunan \u00e7ok noktal\u0131 bir derecelendirme \u00f6l\u00e7e\u011fine g\u00f6re derecelendirmelerini istemeyi i\u00e7erir.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-08-at-5.14.57-PM.png\"><img decoding=\"async\" class=\" aligncenter wp-image-17380 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-08-at-5.14.57-PM.png\" alt=\"Ekran G\u00f6r\u00fcnt\u00fcs\u00fc 2016-01-08 saat 5.14.57 PM\" width=\"1842\" height=\"416\"><\/a><\/p>\n<p>Semantik diferansiyel \u00f6l\u00e7e\u011fin birincil avantaj\u0131, \u00f6l\u00e7e\u011fi anlaman\u0131n ve do\u011fru puanlaman\u0131n kolay olmas\u0131 ve pop\u00fclerli\u011fi nedeniyle yan\u0131tlay\u0131c\u0131lar taraf\u0131ndan \u00e7ok iyi bilinmesidir. Bu da toplanan bilgilerin \u00e7ok g\u00fcvenilir olmas\u0131n\u0131 sa\u011flar.<\/p>\n<p><span style=\"font-weight: 400;\">Bir di\u011fer avantaj\u0131 ise <a href=\"https:\/\/www.questionpro.com\/article\/semantic-differential-scale.html\">semantik diferansiyel \u00f6l\u00e7ek<\/a> tipi sorular\u0131n \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fcd\u00fcr, <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">m\u00fc\u015fteri memnuniyeti anket<\/a> lerinden bilimsel davran\u0131\u015f analizi anketlerine kadar ba\u015far\u0131l\u0131 bir \u015fekilde kullan\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\"><br \/>\n  <span style=\"font-weight: 400;\">Anket \u015eablon Kitapl\u0131\u011f\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> kendi anketinizi olu\u015fturman\u0131za yard\u0131mc\u0131 olacak \u00f6rnekler i\u00e7in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eimdi semantik diferansiyel \u00f6l\u00e7e\u011fin dezavantajlar\u0131na ve bunlar\u0131n \u00fcstesinden gelmek i\u00e7in ipu\u00e7lar\u0131na gelelim. Aral\u0131klar kulland\u0131\u011f\u0131m\u0131z i\u00e7in tek bir do\u011fru cevap yoktur, bu da cevaplay\u0131c\u0131n\u0131n bilgi seviyesini belirlemeyi zorla\u015ft\u0131r\u0131r. Bu nedenle, cevaplay\u0131c\u0131lar\u0131 bilgi d\u00fczeylerine g\u00f6re kategorize etmek i\u00e7in baz\u0131 haz\u0131rl\u0131k sorular\u0131 \u00f6nerilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6l\u00e7ekte do\u011fru puan say\u0131s\u0131n\u0131 belirlemek zor olabilir ve b\u00fcy\u00fck \u00f6l\u00e7\u00fcde <a href=\"https:\/\/www.questionpro.com\/article\/types-of-questions-question-types.html\">soru t\u00fcr\u00fcne<\/a> ba\u011fl\u0131d\u0131r. \u00d6l\u00e7ekte \u00e7ok az puan\u0131n, yan\u0131tlay\u0131c\u0131n\u0131n hissetti\u011fi duygusal aral\u0131\u011f\u0131 yakalayamayabilece\u011finiz anlam\u0131na geldi\u011fini, \u00e7ok fazla puan\u0131n ise orada olmayan bilgileri arayabilece\u011fini unutmay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir ba\u015fka profesyonel ipucu, tek say\u0131l\u0131 bir \u00f6l\u00e7ek n\u00f6tr bir yan\u0131ta izin verirken, \u00e7ift say\u0131l\u0131 bir \u00f6l\u00e7ek yan\u0131tlay\u0131c\u0131n\u0131n \u00f6l\u00e7e\u011fin bir taraf\u0131nda veya di\u011fer taraf\u0131nda olmas\u0131n\u0131 gerektirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, farkl\u0131 t\u00fcrde semantik diferansiyel \u00f6l\u00e7ekli sorularla <a href=\"https:\/\/www.questionpro.com\/blog\/create-a-survey\/\">anket olu\u015fturmay\u0131<\/a> \u00e7ok kolayla\u015ft\u0131r\u0131r<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da <a href=\"https:\/\/www.questionpro.com\/semantic-differential-scale.html\">semantik diferansiyel \u00f6l\u00e7ek<\/a> soru tiplerine birka\u00e7 \u00f6rnek verilmi\u015ftir:<\/span><\/p>\n<h4>Kayd\u0131r\u0131c\u0131<\/h4>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-06-at-1.51.45-PM.png\"><img decoding=\"async\" class=\"alignnone wp-image-17387 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-06-at-1.51.45-PM.png\" alt=\"Ekran G\u00f6r\u00fcnt\u00fcs\u00fc 2016-01-06 saat 1.51.45 PM\" width=\"1768\" height=\"458\"><\/a><\/p>\n<h4>A\u00e7\u0131k u\u00e7lu metin<\/h4>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-06-at-1.31.23-PM.png\"><img decoding=\"async\" class=\"alignnone wp-image-17392 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-06-at-1.31.23-PM.png\" alt=\"Ekran G\u00f6r\u00fcnt\u00fcs\u00fc 2016-01-06 saat 1.31.23 PM\" width=\"832\" height=\"240\"><\/a><\/p>\n<h4>Sipari\u015f verme<\/h4>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-06-at-1.53.27-PM.png\"><img decoding=\"async\" class=\"alignnone wp-image-17397 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-06-at-1.53.27-PM.png\" alt=\"Ekran G\u00f6r\u00fcnt\u00fcs\u00fc 2016-01-06 saat 1.53.27 PM\" width=\"792\" height=\"278\"><\/a><\/p>\n<h4>Memnuniyet derecesi<\/h4>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-08-at-5.07.34-PM.png\"><img decoding=\"async\" class=\"alignnone wp-image-17402 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-08-at-5.07.34-PM.png\" alt=\"Ekran G\u00f6r\u00fcnt\u00fcs\u00fc 2016-01-08 saat 5.07.34 PM\" width=\"596\" height=\"172\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte birka\u00e7 ilgin\u00e7 SoruPro daha <\/span><a href=\"https:\/\/www.questionpro.com\/features\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket yazilim \u00f6zelli\u0307kleri\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ka\u00e7\u0131rm\u0131\u015f olabilirsin.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterinin \u00fcr\u00fcn\u00fcn\u00fcze kar\u015f\u0131 tutumunu, \u00e7al\u0131\u015fan\u0131n firman\u0131zdaki i\u015finden memnuniyetini ya da halk\u0131n markan\u0131za kar\u015f\u0131 duygular\u0131n\u0131 tespit edebilmek g\u00fc\u00e7l\u00fc bir bilgidir. \u0130nsanlar\u0131n [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":767155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114,1166],"tags":[1292],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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