{"id":731013,"date":"2022-10-11T11:00:57","date_gmt":"2022-10-11T11:00:57","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kitle-profili-olusturma-tanim-ve-olusturmak-icin-4-adim\/"},"modified":"2022-10-11T11:00:57","modified_gmt":"2022-10-11T11:00:57","slug":"kitle-profili-olusturma-tanim-ve-olusturmak-icin-4-adim","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kitle-profili-olusturma-tanim-ve-olusturmak-icin-4-adim\/","title":{"rendered":"Kitle Profili Olu\u015fturma: Tan\u0131m ve Olu\u015fturmak i\u00e7in 4 Ad\u0131m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kitle profili olu\u015fturma, g\u00fcn\u00fcm\u00fczde i\u015f d\u00fcnyas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. M\u00fc\u015fterilerinizin kim oldu\u011funu tam olarak bildi\u011finizi ve pazarlama mesajlar\u0131n\u0131z\u0131 y\u00fcksek d\u00fczeyde ki\u015fiselle\u015ftirme ile onlara hedefledi\u011finizi varsayal\u0131m. Bu durumda, sat\u0131\u015flar\u0131 art\u0131rabilir ve daha iyi bir yat\u0131r\u0131m getirisi elde edebilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, en iyi yat\u0131r\u0131m getirisini (ROI) elde etmek i\u00e7in zamanlar\u0131n\u0131 ve paralar\u0131n\u0131 nereye koyacaklar\u0131n\u0131 bilmek isteyen i\u015fletmelerin bunu kullanmas\u0131 hayati \u00f6nem ta\u015f\u0131maktad\u0131r. Hedef kitlenizi tan\u0131mak, her bir grup i\u00e7in hangi pazarlama faaliyetlerini yapaca\u011f\u0131n\u0131z\u0131 belirlemenizi sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar\u0131n en g\u00fc\u00e7l\u00fc ve harcama yapmaya istekli m\u00fc\u015fterilerini belirlemelerine ve hedeflemelerine yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizi belirleme s\u00fcreci d\u00f6rt farkl\u0131 fikre dayan\u0131r. Bunlar\u0131 daha sonra inceleyece\u011fiz. Ama \u00f6nce kitle profillemenin ne oldu\u011funu ve \u00f6nemini \u00f6\u011frenece\u011fiz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kitle profili olu\u015fturma nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kitle profili olu\u015fturma, insanlar\u0131n farkl\u0131 platformlarda ne sat\u0131n ald\u0131klar\u0131n\u0131 takip ederek ideal m\u00fc\u015fterinizin kim oldu\u011funu bulma s\u00fcrecidir. M\u00fc\u015fterileri davran\u0131\u015flar\u0131na g\u00f6re grupland\u0131rarak, pazarlama kampanyalar\u0131 en k\u00e2rl\u0131 m\u00fc\u015fterileri hedefleyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu profilleme 4 ad\u0131mdan olu\u015fmaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentasyon <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mesajla\u015fma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ni\u015fanl\u0131l\u0131k<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6l\u00e7\u00fcm<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Burada, kullan\u0131c\u0131 profilleme hakk\u0131nda biraz bilgi edindik. \u015eimdi, bunun neden \u00f6nemli oldu\u011fundan ve a\u015fa\u011f\u0131daki d\u00f6rt ad\u0131m\u0131 izleyerek nas\u0131l yap\u0131laca\u011f\u0131ndan bahsedece\u011fiz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kitle profillemenin \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 profili olu\u015fturma, i\u015fletmeleriniz ve kurulu\u015funuz i\u00e7in \u00f6nemlidir. Bunun neden \u00f6nemli oldu\u011funu a\u015fa\u011f\u0131da anlataca\u011f\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kitle profili olu\u015fturma, kitlenizi ve onlar i\u00e7in neyin \u00f6nemli oldu\u011funu bilirseniz, onlar\u0131 daha az israf edecek ve daha iyi yan\u0131t alacak \u015fekilde hedefleyen i\u00e7erik olu\u015fturabilece\u011finiz sa\u011fduyusuna dayan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc<\/span><b> Orvel Ray Wilson 1984&#8217;te &#8220;M\u00fc\u015fteriler kendi nedenleriyle sat\u0131n al\u0131r, sizin nedenlerinizle de\u011fil&#8221; demi\u015fti.<\/b><span style=\"font-weight: 400;\"> Bu da pazarlama hakk\u0131nda ac\u0131 bir ger\u00e7ektir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015fka bir deyi\u015fle, i\u015fe yarayan pazarlama, yaln\u0131zca i\u015fletmenin ne s\u00f6ylemek istedi\u011fine de\u011fil, izleyicinin ne duymak istedi\u011fine dayan\u0131r. Bu \u015fekilde ifade etti\u011finizde, hedef kitlenizi neden tan\u0131man\u0131z gerekti\u011fini anlamak kolayd\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlamac\u0131lar her zaman m\u00fc\u015fteri verilerini anlaman\u0131n bug\u00fcn yapt\u0131klar\u0131 en \u00f6nemli \u015feylerden biri oldu\u011funu s\u00f6ylerler. Bu da veri analizinin i\u015fleri i\u00e7in ne kadar kritik oldu\u011funu g\u00f6steriyor. Bu iyi bir ba\u015flang\u0131\u00e7 ama yeterli de\u011fil.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Kitle profili olu\u015fturmak i\u00e7in do\u011fru ad\u0131mlar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kitle profilinizi olu\u015ftururken d\u00f6rt ana ad\u0131m\u0131 izlemeniz gerekir. \u015eimdi, a\u015fa\u011f\u0131daki tart\u0131\u015fmam\u0131zda bu ad\u0131mlar\u0131 inceleyece\u011fiz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Segmentasyon<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir zamanlar her marka, hedef kitlesi hakk\u0131nda daha fazla bilgi edinmek i\u00e7in i\u015fe segmentasyonla ba\u015flard\u0131. Daha hedefe y\u00f6nelik kampanyalar y\u00fcr\u00fctmenin tek yolu, insanlar\u0131 ya\u015f, cinsiyet ve konuma g\u00f6re gruplara ay\u0131rmakt\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu prosed\u00fcr\u00fcn art\u0131k tamamen yeni bir anlam\u0131 var.<\/span><\/p>\n<p><b>M\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 ve alg\u0131lar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7ekte ve k\u00fcresel verilerle takip eden platformlar\u0131 kullanarak ki\u015fiselle\u015ftirilmi\u015f kitleleri h\u0131zl\u0131 ve do\u011fru bir \u015fekilde geli\u015ftirmek art\u0131k m\u00fcmk\u00fcn.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bunlar yaln\u0131zca ya\u015f, cinsiyet, konum, ya\u015fam tarz\u0131 se\u00e7imleri, tutumlar, \u00f6z alg\u0131lar ve ilgi alanlar\u0131 gibi demografik ayr\u0131nt\u0131lar\u0131 dikkate almaz. B\u00f6ylece, ger\u00e7ek\u00e7i ve anla\u015f\u0131lmas\u0131 kolay verilere dayal\u0131 personalar olu\u015fturabilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Mesajla\u015fma<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Etki yaratan mesajlar vermek i\u00e7in \u00f6ncelikle de\u011fi\u015ftirmek istedi\u011finiz fikirleri anlaman\u0131z gerekir.<\/span><\/p>\n<p><b>Kitle profili olu\u015fturma, tekrar sat\u0131n almay\u0131 engelleyen veya te\u015fvik eden alg\u0131lar\u0131 \u00f6l\u00e7menize yard\u0131mc\u0131 olur.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, ekip \u0130ngilizlerin \u00e7o\u011funun hala yemeklerinin d\u00fc\u015f\u00fck kaliteli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frendi\u011finde, hangi alg\u0131lar\u0131 de\u011fi\u015ftirmeleri gerekti\u011fini biliyordu.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bunu ak\u0131lda tutarak, mesajlar\u0131n\u0131n m\u00fcmk\u00fcn oldu\u011funca kitle odakl\u0131 olmas\u0131n\u0131 sa\u011flayabilirler. Ayr\u0131nt\u0131l\u0131 veriler insanlar\u0131n ilgi alanlar\u0131n\u0131, tutumlar\u0131n\u0131 ve isteklerini g\u00f6sterebilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ni\u015fanl\u0131l\u0131k<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hedef kitleniz ve onlara nas\u0131l ula\u015faca\u011f\u0131n\u0131z hakk\u0131nda \u00e7ok \u015fey biliyorsunuz. \u015eimdi mesaj\u0131n\u0131z\u0131 nereye koyaca\u011f\u0131n\u0131z\u0131 bilmeniz gerekiyor. M\u00fc\u015fterinizin ne istedi\u011fine ve nerede oldu\u011funa odaklanman\u0131z size yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><b>Hedef kitlenizin platformlar, cihazlar, kanallar ve sosyal platformlar aras\u0131ndaki davran\u0131\u015flar\u0131na bakarak onlara nerede, ne zaman ve nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 belirleyebilirsiniz.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitleniz hakk\u0131nda bu bilgileri edinmek, en fazla etkiyi yaratmak i\u00e7in sesinizi do\u011fru \u015fekilde y\u00fckseltmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u00d6l\u00e7\u00fcm<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde her pazarlamac\u0131 \u00f6l\u00e7\u00fcm yapman\u0131n ne kadar \u00f6nemli oldu\u011funu bilir.<\/span><\/p>\n<p><b>\u00c7abalar\u0131n\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 her zaman \u00f6l\u00e7erek, pazarlaman\u0131z\u0131 m\u00fc\u015fterilerinize daha iyi uyacak \u015fekilde de\u011fi\u015ftirebilir, geli\u015ftirebilir ve yeniden tasarlayabilirsiniz.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ancak ihtiyac\u0131n\u0131z olan cevaplar\u0131 \u00f6zellikle sosyal medyada bulmak zor olabilir.  <\/span><b>Yap\u0131lan bir ara\u015ft\u0131rma, pazarlamac\u0131lar\u0131n %88&#8217;inin bu \u015fekilde yat\u0131r\u0131m getirisini \u00f6l\u00e7me konusunda daha fazla bilgi edinmeleri gerekti\u011fini s\u00f6yledi\u011fini g\u00f6steriyor.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu belirsizli\u011fin nedeni, pazarlama verilerimizin bug\u00fcn \u00e7ok iyi olmamas\u0131d\u0131r. Pasif verilere ve &#8220;olas\u0131l\u0131kl\u0131&#8221; \u00e7\u00f6z\u00fcmlere \u00e7ok fazla g\u00fcvenmekten kaynaklanmaktad\u0131r. Baz\u0131 sosyal analitikler size ihtiyac\u0131n\u0131z olan temel bilgileri verebilir, ancak web analiti\u011finin bir\u00e7ok sorunu oldu\u011fu iyi bilinmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Takip etti\u011finiz verilerin do\u011fru ve de\u011ferli oldu\u011fundan emin olmak i\u00e7in, kitle hedeflemenizi do\u011frulayan ve kampanyan\u0131z\u0131n ne kadar iyi gitti\u011fini \u00f6l\u00e7en GWIQ gibi daha sa\u011flam bir takibe ihtiyac\u0131n\u0131z var.<\/span><\/p>\n<p><b>Kitle profili olu\u015fturma d\u00f6ng\u00fcs\u00fcn\u00fc kapat\u0131r ve pazarlamac\u0131lara \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ek insanlar\u0131 yans\u0131tan g\u00fcvenilir verilerle \u00f6l\u00e7mek i\u00e7in ihtiya\u00e7 duyduklar\u0131 ara\u00e7lar\u0131 sa\u011flar.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kitle profili olu\u015fturma, pazarlama ekibinizin farkl\u0131 t\u00fcketici ve demografik gruplar\u0131 tan\u0131mlamak, b\u00f6lmek ve hedeflemek i\u00e7in kullanabilece\u011fi i\u00e7g\u00f6r\u00fcler elde etmenin en g\u00fcvenilir yollar\u0131ndan biridir. Art\u0131k i\u015fletmeler i\u00e7in m\u00fc\u015fterilerinin kim oldu\u011funu ve onlara en iyi \u015fekilde nas\u0131l ula\u015fabileceklerini anlaman\u0131n yayg\u0131n ve kabul g\u00f6ren bir yolu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir kitle profili olu\u015fturmazsan\u0131z kitlenizin ne istedi\u011fini anlayamazs\u0131n\u0131z. Art\u0131k m\u00fc\u015fteri verilerine bakmak yeterli de\u011fil; bu verilerin ayr\u0131\u015ft\u0131r\u0131lmas\u0131 ve analiz edilmesi de gerekiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, hedef kitleniz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in anket yaz\u0131l\u0131m\u0131m\u0131z gibi ara\u00e7lar ve uzun vadeli herhangi bir \u00e7al\u0131\u015fma i\u00e7in bir i\u00e7g\u00f6r\u00fc k\u00fct\u00fcphanesi sunar. Bir demo izlemek veya daha fazla bilgi edinmek isterseniz Insight Hub&#8217;\u0131 ziyaret edin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kitle profili olu\u015fturma, g\u00fcn\u00fcm\u00fczde i\u015f d\u00fcnyas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. M\u00fc\u015fterilerinizin kim oldu\u011funu tam olarak bildi\u011finizi ve pazarlama mesajlar\u0131n\u0131z\u0131 y\u00fcksek d\u00fczeyde [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":719507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kitle Profili Olu\u015fturma: Tan\u0131m ve Olu\u015fturmak i\u00e7in 4 Ad\u0131m | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kitle profilleme, m\u00fc\u015fterileri davran\u0131\u015flar\u0131na g\u00f6re segmentlere ay\u0131rma tekni\u011fidir. Ama\u00e7, sonu\u00e7lar\u0131 art\u0131rmak i\u00e7in hedef kitleyi tan\u0131makt\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/kitle-profili-olusturma-tanim-ve-olusturmak-icin-4-adim\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kitle Profili Olu\u015fturma: Tan\u0131m ve Olu\u015fturmak i\u00e7in 4 Ad\u0131m | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Kitle profilleme, m\u00fc\u015fterileri davran\u0131\u015flar\u0131na g\u00f6re segmentlere ay\u0131rma tekni\u011fidir. Ama\u00e7, sonu\u00e7lar\u0131 art\u0131rmak i\u00e7in hedef kitleyi tan\u0131makt\u0131r. 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